Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Iberdrola (ScottishPower)

Location: ScottishPower HQ, Glasgow, United Kingdom

Job Type: Full-time, Permanent

Category: Product Design / User Experience (UX) Operations

Date Posted: June 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual design and user experience of digital products, aligning with the company's brand identity.

• Collaborate closely with Product Owners and development teams within an Agile (Scrum) framework to deliver best-in-class digital solutions.

• Conduct comprehensive user research and analyze data to inform product improvements and pipeline development.

• Develop user-centric design artifacts, including user stories, personas, journey maps, and wireframes.

• Champion human-centered design principles and advocate for the user throughout the product development lifecycle.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities and required skills heavily emphasize UX/UI design, user research, and the implementation of design systems, positioning this role within the broader "Operations" of digital product development and user experience management. The focus on data analysis, process improvement, and cross-functional collaboration aligns with Revenue Operations and GTM support.

📈 Primary Responsibilities

• Plan and execute user research initiatives, including competitor analysis and qualitative feedback gathering.

• Analyze diverse data sources to identify opportunities for product enhancement and contribute to the improvement pipeline in collaboration with Product Owners.

• Develop detailed user stories, personas, and storyboards to represent user needs and product features.

• Create comprehensive user journey maps, user flows, feature flows, and sitemaps to visualize user interactions and information architecture.

• Define and optimize the information architecture and digital ecosystems for various products.

• Design wireframes and prototypes at various fidelity levels, from low-fidelity to high-fidelity user experiences.

• Contribute to defining the product's tone of voice and crafting micro-copy to enhance user communication.

• Build and maintain atomic design libraries and reusable design patterns to ensure consistency and efficiency.

• Conduct rigorous usability and desirability testing to validate design solutions and gather user insights.

• Take ownership of product user flows, ensuring a cohesive and integrated user experience across assigned business units.

• Act as the primary advocate for the user, employing a data-driven approach to all design decisions.

• Champion and implement human-centered design principles throughout the product development process.

• Mentor junior design team members, providing guidance and support on design best practices.

• Perform root cause analysis to identify and resolve customer experience problems effectively.

• Leverage analytics and quantitative testing to measure design effectiveness and drive informed decisions.

• Execute polished UI concepts, complex user flows, and advanced prototypes with speed and precision.

• Define success metrics and tracking mechanisms for product outcomes, ensuring alignment with business objectives.

• Manage and prioritize diverse workloads effectively through strong organizational skills and attention to detail.

📝 Enhancement Note: The responsibilities highlight a strong need for process ownership, data analysis, and a systematic approach to design, aligning with operations principles. The mention of "improving pipeline," "root cause analysis," and "measuring/tracking outcomes" are core operations functions within a product context.

🎓 Skills & Qualifications

Education:

• Degree in a Design-related field (e.g., Graphic Design, Interaction Design, Human-Computer Interaction), OR

• Formal UX certification, OR

• Equivalent practical experience demonstrating a strong foundation in design principles and methodologies. Experience:

• Demonstrable commercial experience in Product Design and User Experience (UX), typically 2-5 years.

• Experience working within cross-functional product teams, collaborating with developers, product managers, and stakeholders.

• Experience in defining and developing design systems and pattern libraries.

• Experience applying user research methods and conducting usability testing to inform design decisions.

• Proven ability to quickly execute polished UI concepts, user flows, and complex prototypes.

• Experience in mentoring junior design team members.

• Experience performing root cause analysis for customer experience problems.

• Understanding and application of agile working practices such as Kanban and Scrum. Required Skills:

• Proficiency in modern design tools such as Figma, Sketch, and the Adobe Creative Cloud suite.

• Strong understanding of digital production, including responsive design principles (HTML5, CSS).

• Deep knowledge of the end-to-end design process, from research and ideation to testing and iteration.

• Confidence in determining appropriate testing methods (prototypes vs. live deployment).

• Innate understanding of fundamental design principles and UX laws.

• Awareness of the impact of design on SEO and accessibility standards.

• Strong knowledge of native application design patterns for iOS and Android platforms.

• Experience in using and developing comprehensive design systems.

• Good understanding of user behavior and product interaction patterns.

• Confidence in presenting design work and articulating design decisions to stakeholders.

• Experience using AI as an integrated part of the design workflow.

• Strong commercial awareness and ability to connect design decisions to business objectives.

• Excellent organizational skills to manage diverse workloads and meet deadlines.

• High attention to detail. Preferred Skills:

• Experience with AI tools for design generation, analysis, or workflow optimization.

• Familiarity with data analytics platforms to interpret user behavior data.

• Knowledge of accessibility standards (e.g., WCAG) and best practices for implementation.

• Experience in defining and managing design system governance.

• Understanding of UX metrics and how to track and report on them.

• Familiarity with energy sector products or digital utility services.

📝 Enhancement Note: The emphasis on "formal UX certification" and "equivalent practical experience" allows for diverse backgrounds, while the requirement for "demonstrable commercial experience" and "experience working within cross-functional product teams" clearly signals a mid-level role with operational integration needs. The specific mention of AI in the workflow is a forward-looking requirement relevant to modern operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of product design projects, demonstrating a clear progression from problem identification to solution implementation.

• Case studies that detail the user problem, your design process, the tools and methodologies used, and the measurable outcomes achieved.

• Examples of user research, wireframes, prototypes, and final UI designs, highlighting your ability to translate insights into tangible design solutions.

• Evidence of experience with design systems, including contributions to or creation of atomic design libraries and pattern libraries.

• Demonstrations of how you have considered and implemented responsive design across different platforms (web, iOS, Android).

• Examples of how you have engaged with data and user feedback to iterate and improve designs.

• Visualizations of information architecture, user flows, and journey maps that clearly articulate system logic and user paths. Process Documentation:

• Examples of how you document design processes, including user research findings, design decisions, and testing results.

• Workflow diagrams or explanations of how you manage design projects within Agile frameworks (Scrum/Kanban).

• Evidence of creating and maintaining design system documentation, style guides, or pattern libraries.

• Case studies that articulate the "why" behind design decisions, linking them to user needs and business objectives, demonstrating an analytical approach to process.

📝 Enhancement Note: The emphasis on "measurable outcomes," "data and user feedback to iterate," and "analytical approach to process" strongly aligns with the operational aspect of design, requiring a candidate who can not only create but also measure and optimize their work.

💵 Compensation & Benefits

Salary Range:

• Starting from £52,400 per annum, with annual review.

• Estimated Range: £52,400 - £65,000+ per annum, depending on experience and qualifications.

Benefits:

• Comprehensive Pension Scheme (10% company contribution matched by employee).

• 36 days of annual leave, with options to purchase additional days.

• Share Incentive Plan and Sharesave Scheme.

• Payroll Giving and Charity Matched Funding initiatives.

• Technology Vouchers to spread the cost of technology purchases.

• Electric Vehicle Schemes for green commuting.

• Cycle to Work scheme and public transport season ticket loans.

• Options to purchase additional benefits: Dental Insurance, Private Medical Insurance, Health Cash Plan, and Annual Health Assessments.

• Life Assurance (4x salary).

• Access to 'nudge' financial wellbeing support resources.

• Extensive shopping, leisure, restaurant, and gym discounts.

• Unique employee deals on travel insurance and more. Working Hours:

• Full-time position, typically 40 hours per week.

• Hybrid work arrangement, allowing for a balance between office-based collaboration and remote flexibility.

📝 Enhancement Note: The provided salary of £52,400 is a starting point. Based on typical mid-level Product Designer salaries in Glasgow, UK, with 2-5 years of experience and the specified responsibilities, a realistic upper range can be estimated. The benefits package is extensive and demonstrates a strong commitment to employee well-being and financial security, reflecting a supportive operational environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy (Utilities), Renewable Energy focus; part of the Iberdrola Group.

Company Size: Large enterprise (Iberdrola is one of the world's largest integrated utility companies). This means established processes, significant resources, and a wide reach.

Founded: ScottishPower was founded in 1990, with Iberdrola established much earlier. This indicates a company with a long history and significant market presence.

Team Structure:

• Part of the UK Digital Team, reporting to the Lead Product Designer.

• Works closely with Product Owners and Developers within a Scrum framework.

• Operates at a mid-level, with the ability to deputize for the Lead Product Designer, indicating potential for leadership exposure.

• Cross-functional collaboration is key, involving product owners, developers, and potentially marketing and customer service teams. Methodology:

• Primarily operates using Agile methodologies, specifically Scrum.

• Emphasizes Human-Centered Design and a data-driven approach.

• Focuses on continuous improvement through user research, usability testing, and analysis of quantitative data.

• Utilizes design systems for consistency and efficiency in product development.

Company Website: https://www.scottishpower.co.uk/ and https://www.iberdrola.com/

📝 Enhancement Note: The company's strong commitment to renewable energy and Net Zero targets provides a mission-driven context for the design role, which can be a significant cultural differentiator. The scale of Iberdrola implies a robust operational infrastructure and a need for standardized processes.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is expected to independently manage design tasks for assigned products, contribute significantly to the design process, and mentor junior colleagues. It sits between an entry-level designer and a senior or lead position.

Reporting Structure: Reports to the Lead Product Designer, indicating a clear line of management and mentorship. The ability to deputize suggests opportunities to gain experience in team leadership and strategic design direction.

Operations Impact: The Product Designer's work directly impacts the user experience of digital products used by millions of customers. This influence extends to customer satisfaction, engagement, conversion rates (if applicable to product goals), and the overall perception of the brand. By ensuring intuitive and effective digital interfaces, the role supports operational efficiency for customer service and engagement, indirectly contributing to revenue and customer retention.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in UX research methodologies, design system management, accessibility standards, and AI-driven design tools.

• Leadership Development: Gain experience in deputizing for the Lead Product Designer, potentially leading design initiatives, and mentoring junior designers.

• Specialization: Develop expertise in specific areas of UX/UI design, such as interaction design, information architecture, or user research strategy.

• Cross-Functional Exposure: Work on diverse digital products and collaborate with various business units, broadening understanding of the broader energy sector operations.

• Career Progression: Potential to advance to Senior Product Designer, Lead Product Designer, or UX Manager roles within the UK Digital Team or other digital functions within Iberdrola.

📝 Enhancement Note: The "deputizing" aspect is a strong indicator of a structured growth path, offering hands-on experience in leadership and strategic design operations.

🌐 Work Environment

Office Type: Hybrid work arrangement based at ScottishPower HQ in Glasgow. This suggests a professional office environment with facilities designed for collaboration, meetings, and focused work.

Office Location(s): ScottishPower HQ, Glasgow. This location likely offers good transport links and access to amenities within the city.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on working with product owners and developers imply a dynamic and collaborative workspace, with dedicated areas for team interaction and brainstorming.

• Tools and Technology: Access to modern design tools (Figma, Sketch, Adobe Creative Suite), Mac hardware, and Microsoft Office applications is provided. The company's digital transformation and renewable energy focus suggest a forward-thinking approach to technology adoption.

• Team Interaction: Opportunities for regular interaction with the Product Design team, as well as cross-functional teams, fostering knowledge sharing and collective problem-solving.

Work Schedule: Typically 40 hours per week, with flexibility inherent in a hybrid model. This allows for structured workdays that accommodate personal needs while ensuring project delivery and team collaboration. The emphasis on agile working suggests a focus on outcomes rather than strict hours, provided work is completed efficiently and effectively.

📝 Enhancement Note: The hybrid model at a company HQ suggests a well-resourced office environment that balances in-person collaboration with remote flexibility, a common and often preferred setup for operations roles requiring both focused work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and design capabilities.

• First Interview (likely with Lead Product Designer/Hiring Manager): Focus on design philosophy, user-centered approach, experience with core responsibilities, and problem-solving skills. Expect questions about past projects, design decisions, and how you handle challenges.

• Technical/Portfolio Review Session: A dedicated session to walk through your portfolio. Be prepared to discuss your process, rationale, and the impact of your designs. This is where you demonstrate your understanding of design tools, user research, and design systems.

• Team/Stakeholder Interview: May involve meeting with Product Owners, Developers, or other key stakeholders to assess collaboration style, communication skills, and cultural fit within the digital team and broader company.

• Final Interview (potentially with a senior leader): To discuss overall fit, career aspirations, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your skills and experience relevant to this role (UX/UI, design systems, cross-platform design, user research).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used, your design decisions and rationale, and the quantifiable outcomes or learnings.

• Highlight Operations Aspects: Emphasize how your design process led to efficiency, improved user flows, or data-driven improvements. Showcase your ability to work within Agile frameworks and contribute to a design system.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma, Sketch, Adobe Creative Suite, and any AI tools used.

• Focus on Impact: Quantify results wherever possible (e.g., "increased conversion by X%", "reduced support queries by Y%", "improved task completion time by Z%").

• Consider the Company: Tailor your presentation to highlight how your skills align with Iberdrola's mission (renewables, Net Zero) and user base.

Challenge Preparation:

• Design Exercise: You may be given a short design challenge or asked to critique an existing design. Prepare to think critically, articulate your reasoning, and propose improvements based on user-centered principles and data.

• Scenario-Based Questions: Be ready to answer questions about how you would handle specific design dilemmas, stakeholder disagreements, or conflicting project requirements.

• Agile/Scrum Understanding: Be prepared to discuss how you integrate design work within an Agile development cycle.

📝 Enhancement Note: The emphasis on "data-driven approach," "quantifiable outcomes," and "working within Agile frameworks" suggests that the interview process will assess not just design creativity but also operational rigor and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, given modern industry standards and explicit mention), Sketch, Adobe Creative Suite (Photoshop, Illustrator, potentially XD).

• Collaboration & Project Management: Tools like Jira, Confluence (common in Agile environments), Microsoft Office Suite (PowerPoint for presentations, Excel for data analysis).

• User Research & Testing: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, Hotjar, SurveyMonkey).

• AI Tools: AI-powered design assistants, content generation tools, or data analysis platforms that can be integrated into the design workflow.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, or similar platforms to track user behavior and product performance.

• Data Visualization: Tools like Tableau, Power BI, or built-in reporting dashboards within analytics platforms to present data insights.

• Heatmaps & Session Recording: Tools like Hotjar or FullStory to visualize user interactions on digital interfaces.

CRM & Automation:

• While not directly managed by Product Design, an understanding of CRM systems (e.g., Salesforce) and marketing automation platforms may be beneficial for understanding customer data and journey mapping.

• Integration Tools: Awareness of how different systems connect is useful for understanding the broader digital ecosystem.

📝 Enhancement Note: The specific mention of Figma, Sketch, and Adobe Creative Suite, alongside responsive design and native app knowledge, are critical technical requirements. The inclusion of AI in the workflow points towards a need for familiarity with emerging design technologies.

👥 Team Culture & Values

Operations Values:

• Human-Centred Design: A core value that places the user at the forefront of all design decisions, ensuring products are intuitive, accessible, and meet user needs.

• Data-Driven Decision Making: Emphasizing the use of analytics, user research, and quantitative testing to inform and validate design choices, ensuring an evidence-based approach to product development.

• Efficiency and Optimization: Striving for streamlined processes, reusable design components (via design systems), and effective workflows to deliver high-quality products efficiently.

• Collaboration and Teamwork: Fostering a supportive environment where designers, product owners, and developers work cohesively to achieve common goals, valuing open communication and shared problem-solving.

• Continuous Improvement: A commitment to learning, iterating on designs, and adapting to new technologies and user feedback to constantly enhance product experiences.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Owners, Developers, and other stakeholders throughout the design and development lifecycle to ensure alignment and shared understanding.

• Process Review and Feedback: Participating in regular design reviews, sprint retrospectives, and feedback sessions to continuously refine designs and processes.

• Knowledge Sharing: Contributing to design discussions, sharing insights from user research, and documenting best practices to elevate the entire team's capabilities.

• Agile Partnership: Working closely with development teams in an Agile (Scrum) environment, embracing iterative development and adapting to project changes.

📝 Enhancement Note: The values emphasize a blend of user advocacy, analytical rigor, and collaborative execution, which are hallmarks of a high-performing operations team within a digital product context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively advocating for the user while ensuring designs align with business goals, technical constraints, and project timelines.

• Navigating Complex Data Sets: Synthesizing information from various qualitative and quantitative sources to derive actionable design insights.

• Maintaining Design Consistency: Ensuring a cohesive user experience across multiple platforms and products, especially as the company grows and evolves.

• Keeping Pace with Technology: Adapting to new design tools, methodologies, and emerging technologies like AI in design.

• Influencing Stakeholders: Communicating complex design rationales clearly and persuasively to diverse audiences, including non-designers.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining deeper expertise in UX research methodologies, accessibility standards, and advanced prototyping techniques.

• Design System Mastery: Becoming a key contributor to or leader in the evolution and governance of the company's design system.

• AI in Design Exploration: Experimenting with and applying AI tools to enhance design workflows, personalize user experiences, and drive efficiency.

• Industry Engagements: Potential to attend industry conferences, workshops, and training sessions focused on product design, UX, and digital transformation in the energy sector.

• Mentorship and Leadership: Opportunities to mentor junior designers and potentially take on lead responsibilities for specific product areas or features.

📝 Enhancement Note: The challenges are framed in a way that highlights opportunities for skill development and strategic thinking, common in roles that bridge creative execution with operational demands.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus: Problem-solving, negotiation, data-driven decisions)

• "How do you ensure accessibility and SEO are integrated into your design process from the outset?" (Focus: Technical understanding, proactive design)

• "Walk me through your process for creating a design system. What are the key components, and how do you ensure its adoption and maintenance?" (Focus: System thinking, operational efficiency)

• "How do you use data and user research to inform your design decisions? Provide an example." (Focus: Analytical skills, user advocacy)

• "Describe your experience working within an Agile/Scrum team. How do you collaborate effectively with developers and product owners?" (Focus: Teamwork, process integration) Company & Culture Questions:

• "Why are you interested in working for ScottishPower/Iberdrola, and what excites you about our mission in renewable energy?" (Focus: Alignment with company values and mission)

• "How do you stay updated on the latest design trends and technologies, particularly AI in design?" (Focus: Continuous learning, forward-thinking)

• "Describe your ideal team environment and how you contribute to a positive collaborative culture." (Focus: Cultural fit, teamwork)

• "How do you approach mentoring junior designers or team members?" (Focus: Leadership potential, knowledge sharing) Portfolio Presentation Strategy:

• Structure: Start with a high-level overview of your portfolio, then dive into 2-3 key projects. For each project:

  • Context: Briefly introduce the company, the product, and the core challenge.
  • Your Role: Clearly define your responsibilities.
  • Process: Detail your steps – research, ideation, wireframing, prototyping, testing, iteration. Use visuals extensively.
  • Decisions: Explain why you made certain design choices, referencing data or user insights.
  • Outcomes: Present measurable results or key learnings.

• Emphasis on Operations: Highlight how your work contributed to efficiency, scalability, or improved operational metrics. For example, if a design system implementation saved development time, mention it.

• Tool Demonstration: Be prepared to briefly show how you used Figma/Sketch for specific elements or workflows.

• Interactive Elements: If possible, have interactive prototypes ready to showcase.

• Q&A Readiness: Anticipate questions about your design choices, challenges, and how you'd apply your skills to Iberdrola's products.

📝 Enhancement Note: The interview questions are designed to probe not just design skills but also operational thinking, problem-solving abilities, and cultural alignment, reflecting the company's need for designers who can contribute effectively within a structured, mission-driven organization.

📌 Application Steps

To apply for this Product Designer position:

• Submit Your Application: Use the provided link to submit your resume and complete the application form.

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your UX/UI design, user research, design system, and cross-platform experience. Ensure each project has a clear narrative detailing the problem, process, your role, design decisions, and outcomes. Prioritize projects that demonstrate an understanding of data-driven design and operational efficiency.

• Tailor Your Resume: Highlight keywords from the job description such as "Product Design," "User Experience," "Figma," "Sketch," "Design Systems," "Usability Testing," "Agile," and "Human-Centered Design." Quantify your achievements with metrics demonstrating impact.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on clear communication, strong rationale for design decisions, and measurable results. Be ready to discuss your process and how you collaborate within a team.

• Research Iberdrola/ScottishPower: Familiarize yourself with their mission, renewable energy focus, recent projects, and company values. Understand their customer base and the context of their digital products.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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