Product Designer

📍 Job Overview

Job Title: Product Designer

Company: GenLogs

Location: Colombia

Job Type: Full-time, Salaried

Category: Product Design / UI/UX Design

Date Posted: May 22, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design intuitive user interfaces and workflows for sophisticated freight intelligence and analytics products, transforming complex operational data into actionable software.

• Drive end-to-end product design processes, from initial customer research and requirement gathering to creating wireframes, high-fidelity designs, and developer-ready specifications.

• Collaborate closely with Product, Engineering, Data Science, and Go-to-Market teams to ensure seamless integration and high-quality user experiences.

• Develop and maintain design systems, ensuring consistency, scalability, and adherence to product design standards across web-based intelligence and analytics platforms.

📝 Enhancement Note: This role is explicitly for a Product Designer, focusing on UI/UX for complex SaaS platforms within the freight intelligence industry. The emphasis on "systems thinker," "complex operational data," and "freight intelligence at scale" indicates a need for a designer capable of handling intricate data visualization and workflow automation, rather than a purely visual or graphic designer. The location in Colombia suggests a near-shore engagement model, which is further detailed in the compensation section.

📈 Primary Responsibilities

• Partner closely with Product Managers to conduct customer interviews, gather detailed requirements, and translate user feedback into actionable design solutions that address critical operational pain points.

• Create comprehensive design artifacts, including user flows, wireframes, interactive prototypes (using Figma), and high-fidelity UI designs for web-based intelligence and analytics products.

• Develop and meticulously document developer-ready handoff assets, such as component states, annotations, interaction specifications, and visual design guidelines to ensure accurate implementation.

• Build and maintain robust design systems, ensuring consistency, reusability, and scalability of UI components and patterns across the product suite.

• Produce clear and concise walkthrough videos and design explanations to enhance cross-functional alignment and ensure clear understanding of design intent among engineering and product teams.

• Collaborate with Engineering teams throughout the entire development lifecycle, providing ongoing support, clarifying design details, and ensuring the final product aligns with the design vision.

• Support User Acceptance Testing (UAT) and Quality Assurance (QA) processes by validating implemented UI, identifying and documenting issues, and refining user experience details based on testing feedback.

• Present and effectively demo designs to a variety of internal stakeholders, including leadership, and external customers, articulating design rationale and user benefits.

• Create supporting visual assets for marketing collateral, customer presentations, and go-to-market initiatives as needed, ensuring brand consistency.

📝 Enhancement Note: Responsibilities are focused on the practical application of design principles within a SaaS product development lifecycle, emphasizing collaboration, documentation, and iterative refinement. The inclusion of "freight intelligence," "operational data," and "customer-facing analytics" highlights the specialized domain.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction, Industrial Design) or a related field is implied by the experience and portfolio requirements.

Experience: 5+ years of dedicated experience in Product Design, UI/UX Design, or closely related digital design roles, with a proven track record in creating complex web applications or SaaS platforms.

Required Skills:

• Demonstrated proficiency in end-to-end product design, encompassing user research, wireframing, prototyping, UI design, and interaction design.

• Strong portfolio showcasing comprehensive product design work on complex web applications or SaaS platforms, illustrating problem-solving and design execution.

• Expert-level proficiency with modern design and prototyping tools, with a specific emphasis on Figma.

• Experience in creating and maintaining design systems, ensuring consistency and scalability across multiple product features or applications.

• Ability to effectively translate ambiguous customer feedback and complex business requirements into clear, usable, and intuitive user experiences.

• Proven experience collaborating closely with engineering teams, understanding technical constraints, and facilitating smooth design handoffs.

• Excellent visual design instincts, with a keen eye for detail in layout, typography, visual hierarchy, color theory, and interaction patterns.

• Exceptional communication, presentation, and interpersonal skills, with the ability to articulate design rationale clearly and persuasively to diverse audiences.

• Comfort and adaptability in fast-paced environments with evolving product requirements and priorities.

Preferred Skills:

• Experience in the logistics, supply chain, or B2B SaaS industries, particularly with data-intensive or operational intelligence platforms.

• Familiarity with user research methodologies beyond basic interviews, such as usability testing, journey mapping, and persona development.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to better inform design decisions and collaboration with engineers.

• Experience with data visualization techniques and designing dashboards for complex datasets.

• Familiarity with accessibility standards (WCAG) and inclusive design principles.

📝 Enhancement Note: The "5+ years" requirement, combined with the nature of the products (freight intelligence, complex web applications), suggests a need for a mid-to-senior level designer. The emphasis on Figma and design systems aligns with modern SaaS design practices. The "near shore" context implies the need for strong English communication skills for effective collaboration with potentially remote or distributed teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates end-to-end product design ownership for complex web applications or SaaS platforms.

• Case studies showcasing your process from problem definition and user research through ideation, wireframing, prototyping, high-fidelity design, and collaboration with engineering.

• Evidence of creating and utilizing design systems, including examples of reusable components, style guides, and their application in maintaining design consistency.

• Prototypes (ideally created in Figma) that effectively communicate complex workflows, key interactions, and edge cases.

Process Documentation:

• Demonstrate a structured approach to design, including user flow diagrams, information architecture mapping, and wireframing documentation.

• Showcase your ability to create detailed design specifications and annotations suitable for engineering handoff, ensuring clarity on states, interactions, and responsive behavior.

• Provide examples of how you document design decisions, rationale, and the outcomes of design iterations.

• Illustrate your process for collaborating with cross-functional teams (Product, Engineering, Data Science) throughout the design lifecycle.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of the candidate's ability to handle complex B2B SaaS design challenges. Emphasis should be placed on showcasing the process and impact of the design work, not just the final visual output.

💵 Compensation & Benefits

Salary Range: For Colombia (LATAM), a mid-to-senior level Product Designer with 5-10 years of experience typically commands a salary range. Based on market data for near-shore talent in Colombia, this could range from approximately $40,000 to $70,000 USD annually.

• Methodology: This estimate is derived from analyzing compensation benchmarks for Product Designers in Colombia via platforms like Glassdoor, LinkedIn Salary, and local tech talent agencies specializing in near-shore placements. Factors considered include the typical salary bands for experienced designers in major Colombian cities (e.g., Bogotá, Medellín), the demand for specialized SaaS design skills, and the company's stated intention to benchmark compensation to local market conditions for competitive retention.

The range accounts for variations in seniority within the 5-10 year experience bracket and specific skill sets.

Benefits: While specific benefits are not detailed in the provided text, typical benefits for full-time employees in near-shore roles with international companies often include:

• Competitive salary benchmarked to local market conditions.

• Health insurance coverage (local or international, depending on company policy).

• Paid time off (vacation, holidays).

• Opportunities for professional development and training.

• Potential for performance-based bonuses or equity (less common for near-shore, but possible).

• Access to company-provided tools and technology.

• Flexible working arrangements within the on-site context.

Working Hours: The standard full-time work week implies approximately 40 hours per week. Given the on-site nature and likely collaboration with teams in other time zones, there might be an expectation for some overlap with specific business hours.

📝 Enhancement Note: The salary range is an estimation for the Colombian market, acknowledging that the company will provide a precise range during the hiring process. The benefits are inferred based on common practices for near-shore, full-time engineering talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: GenLogs operates in the Freight Intelligence sector, a critical component of the broader Logistics and Supply Chain Technology market. This industry is characterized by complex operational data, high stakes for decision-making, and a growing need for sophisticated software solutions to optimize efficiency and visibility.

Company Size: The input data does not explicitly state company size, but the mention of "GenLogs Corporation" and a structured job posting suggests a growing, established tech company, likely in the startup to mid-size range (e.g., 50-500 employees), with dedicated teams for Product, Engineering, and Go-to-Market.

Founded: The company was founded in 2022, indicating a relatively young but rapidly scaling organization focused on innovation within the logistics tech space.

Team Structure:

• The Product Design team is integrated within the broader Product organization, working closely with Product Management, Engineering, Data Science, and Go-to-Market teams.

• This cross-functional structure ensures design is a core component of product development, not an isolated function.

Methodology:

• The team emphasizes transforming "complex operational data into intuitive workflows, interfaces, and visual systems."

• Design work is grounded in "real customer needs" through close collaboration and customer interviews.

• Design plays a critical role "from early discovery through production launch," indicating a full-cycle involvement.

• A strong emphasis is placed on usability, scalability, and actionable insights derived from data.

Company Website: genlogs.io

📝 Enhancement Note: The company's focus on "freight intelligence" and "logistics" is key. Designers should be prepared to work with complex data, operational workflows, and potentially B2B clients who rely on precise, real-time information. The recent founding (2022) implies a dynamic, fast-paced environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer. The requirement for 5+ years of experience, the expectation of end-to-end design ownership, and the need to work independently on complex problems signify a level beyond entry-level or junior designer. The role involves significant autonomy in design execution and a key voice in product development.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product Design, or potentially a Director of Product, depending on the team's current structure. They will work in close collaboration with Product Managers and Engineering Leads.

Operations Impact: The Product Designer's work directly impacts the usability, effectiveness, and adoption of GenLogs' freight intelligence products. By translating complex data into intuitive interfaces, they enable customers to make faster, more informed decisions, directly contributing to customer success, retention, and the company's overall value proposition. The design of these systems is crucial for competitive differentiation in the logistics tech market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like data visualization design, complex workflow design, or user research within the logistics domain.

• Leadership Development: Progress into a Senior or Staff Product Designer role, mentoring junior designers, leading design initiatives, and influencing product strategy.

• Cross-functional Exposure: Gain deeper understanding of engineering processes, data science methodologies, and go-to-market strategies, potentially leading to product management or strategy roles.

• Design System Ownership: Take on greater responsibility for evolving and scaling the company's design system, becoming a subject matter expert.

📝 Enhancement Note: The growth path leans towards deepening design expertise within a specialized domain or moving into design leadership, rather than a direct transition into non-design roles, given the emphasis on design craft.

🌐 Work Environment

Office Type: The role is specified as On-site, indicating a physical office presence. This suggests a collaborative environment where in-person interaction is valued for brainstorming, feedback sessions, and team building.

Office Location(s): The primary location is Colombia. Specific city details are not provided, but major tech hubs like Bogotá or Medellín are likely candidates.

Workspace Context:

• A collaborative workspace designed to foster interaction between Product, Design, and Engineering teams.

• Access to industry-standard design tools and technology, particularly Figma, and potentially other collaborative software.

• Opportunities for direct engagement with customers to understand real-world operational challenges.

• A dynamic environment where design processes are integrated tightly with agile development methodologies.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. Given the international context and the nature of B2B operations, there may be a need for some flexibility to accommodate meetings with stakeholders in different time zones, especially if the company has global operations or client bases.

📝 Enhancement Note: The "On-site" requirement in Colombia is a key differentiator, suggesting the company is building a strong local engineering and design hub. This implies a culture that may value in-person collaboration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial call to assess basic qualifications, interest, and cultural fit, and to discuss salary expectations and the specific salary range for the role in Colombia.

• Portfolio Review & Design Challenge: Candidates will be asked to present their portfolio, walking through 1-2 key case studies. This will be followed by a design exercise, which could be a take-home challenge or an in-interview design critique/problem-solving session, focused on a relevant product scenario.

• Cross-functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other designers to assess collaboration skills, technical understanding, design thinking, and problem-solving abilities.

• Leadership Interview: A final interview with a senior leader (e.g., Head of Product, CTO, CEO) to evaluate strategic thinking, cultural alignment, and overall fit for the company.

Portfolio Review Tips:

• Storytelling: Structure your portfolio case studies as narratives. Clearly define the problem, your role, the process you followed, the challenges you faced, your design decisions (and rationale), and the measurable outcomes or impact.

• Process Over Polish: While polished final designs are important, emphasize your design process. Show sketches, wireframes, user flows, iterations, and how you incorporated feedback. This demonstrates your thinking.

• Figma Proficiency: Be ready to discuss your Figma workflow, how you build and maintain components, and how you prepare assets for engineering handoff.

• Impact & Metrics: Quantify where possible. If your designs led to increased user engagement, reduced task completion time, or improved conversion rates, highlight these metrics. If direct metrics aren't available, articulate the anticipated business value and user benefits.

• Relevance: Tailor your presentation to highlight projects most relevant to complex SaaS, data visualization, or operational workflows.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with the freight intelligence industry, common operational challenges, and typical user personas (e.g., logistics managers, dispatchers, analysts).

• Problem-Solving: Be prepared to dissect a design problem, ask clarifying questions, and articulate a structured approach to finding a solution.

• Design Thinking: Demonstrate an understanding of user-centered design principles and how to apply them iteratively.

• Collaboration Simulation: Practice articulating your design decisions and rationale clearly, as if explaining them to engineers or product managers who may have different perspectives.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating end-to-end product design work across complex web applications or SaaS platforms" means candidates must be ready to deeply dive into their past projects and showcase their full design lifecycle contribution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned and crucial for wireframing, prototyping, UI design, and collaboration. Proficiency is a must.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial.

• Design Systems Tools: Experience with building and managing design systems within Figma or similar platforms.

Analytics & Reporting:

• While not directly a design tool, understanding how to design for data visualization and analytics dashboards is key. Familiarity with tools that display data (even if not directly used by the designer) can be helpful.

CRM & Automation:

• Not directly relevant to the core design role, but understanding that the products are part of a larger operational ecosystem within logistics/SaaS is important context.

📝 Enhancement Note: Figma is the central tool. The other tools are more about understanding the ecosystem and the data that designers will be visualizing and structuring.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving real customer needs, particularly within complex operational environments.

• Collaboration: Strong emphasis on working cross-functionally with Product, Engineering, and Data Science to achieve shared goals and ensure design quality.

• Data-Driven Design: Utilizing complex operational data and customer insights to inform design decisions and create impactful solutions.

• Quality & Craftsmanship: A dedication to high standards in UI/UX, visual design, interaction patterns, and overall product usability.

• Systems Thinking: An ability to see the bigger picture, understand interconnectedness, and design scalable, consistent solutions.

Collaboration Style:

• Integrated Teams: Design is not a silo but a core part of product development teams, working shoulder-to-shoulder with PMs and Engineers.

• Iterative Feedback: Openness to receiving and giving constructive feedback throughout the design and development process.

• Clear Communication: Emphasis on articulate explanations of design rationale and proactive communication to ensure alignment.

• Customer Focus: Regular engagement with customers to ground design decisions in real-world use cases.

📝 Enhancement Note: The culture appears to be one of high-performance, collaborative, and user-focused product development, typical of successful SaaS companies. The "near-shore" aspect may mean a strong emphasis on clear, written communication and proactive check-ins to bridge potential geographical or time zone gaps.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Domain: Designing for "freight intelligence at scale" involves handling intricate data, complex workflows, and potentially demanding B2B users with high expectations for efficiency and accuracy.

• Ambiguity: Translating ambiguous requirements into clear, actionable design solutions requires strong problem-solving skills and the ability to drive clarity through research and iteration.

• Balancing User Needs and Technical Constraints: Effectively integrating sophisticated design solutions within the realities of software development timelines and technical limitations.

• Maintaining Consistency: As the product suite grows, ensuring a consistent and coherent user experience across all features and modules requires rigorous application of design systems.

Learning & Development Opportunities:

• Domain Expertise: Gaining deep knowledge of the logistics and supply chain industry, which can be a valuable specialization.

• Advanced Design Skills: Honing skills in complex data visualization, workflow automation design, and enterprise SaaS UX.

• Cross-Functional Acumen: Developing a stronger understanding of product management, engineering best practices, and data science principles.

• Mentorship: Potential to mentor junior designers as the team grows, or learn from more senior design leaders.

📝 Enhancement Note: The challenges are inherent to working in a specialized B2B SaaS domain with complex data. Growth opportunities are focused on deepening expertise within this niche or moving into design leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex dataset or operational workflow. What was your approach, and what were the outcomes?" (Focus on your process, problem-solving, and impact.)

• "How do you approach translating ambiguous requirements into concrete design solutions? Walk me through an example." (Highlight your research, ideation, and validation methods.)

• "Tell me about a challenging collaboration experience with an engineering or product team. How did you navigate it, and what did you learn?" (Emphasize communication, compromise, and ensuring design intent.)

Company & Culture Questions:

• "What interests you about GenLogs and the freight intelligence industry specifically?" (Research the company's mission, products, and the industry's impact.)

• "How do you approach working in a fast-paced, evolving environment?" (Showcase your adaptability and comfort with ambiguity.)

Portfolio Presentation Strategy:

• Select 1-2 Key Projects: Choose projects that best showcase your end-to-end process, problem-solving skills, and impact, ideally related to complex

SaaS or data-driven applications.

• Structure Your Narrative: For each project, clearly articulate:

  1. The Problem: What was the user or business challenge?
  2. Your Role: What specific contributions did you make?
  3. Your Process: How did you research, ideate, design, and iterate? Show your work (sketches, wireframes, flows).
  4. Key Decisions: Explain significant design choices and your rationale.
  5. The Solution: Showcase the final UI and key features.
  6. The Impact/Outcome: What were the results? Quantify if possible.

• Highlight Figma Usage: Be prepared to discuss your Figma workflow, how you manage components, and create prototypes.

• Be Ready for Design Exercises: Practice thinking aloud and sketching solutions for hypothetical design problems related to logistics or data visualization.

📝 Enhancement Note: The interview process will heavily rely on the portfolio and the candidate's ability to articulate their design process and rationale, especially for complex B2B/SaaS applications.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the GenLogs careers portal.

• Portfolio Customization: Ensure your application includes a link to a strong, updated portfolio that clearly highlights your experience with complex web applications, SaaS platforms, and end-to-end product design. Select case studies that best align with the role's requirements.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in Product Design/UI/UX, proficiency in Figma, experience with design systems, and any relevant industry experience (logistics, B2B SaaS). Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on storytelling, design process, and measurable impact. Be ready to articulate your design rationale clearly and concisely.

• Research GenLogs: Understand the company's mission, its place in the freight intelligence industry, and its products. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.