Marketing Graphic Designer at Lago

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Lago

Location: Dominican Republic

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-07

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

Execute visually compelling marketing and sales collateral for a B2B SaaS company, focusing on translating complex information into executive-ready assets.
Drive visual brand consistency across all marketing channels, ensuring adherence to corporate identity standards and quality for client and prospect-facing materials.
Manage a diverse range of design projects, from digital advertising and social media graphics to sales decks and event materials, prioritizing effectively to meet evolving marketing needs.
Collaborate closely with Marketing and Sales teams to provide essential visual support for campaigns, sales enablement, and digital experiences, directly impacting GTM strategies.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities and requirements clearly indicate a role deeply embedded within Go-To-Market (GTM) operations, specifically supporting marketing and sales enablement functions. The emphasis on B2B SaaS, translating complex content, and creating sales collateral positions this as a critical GTM support role requiring strong operations understanding.

📈 Primary Responsibilities

Design and refine sales decks, executive presentations, and one-pagers to effectively communicate value propositions to B2B clients and prospects.
Develop visually engaging marketing collateral, including brochures, whitepapers, research reports, and case studies, transforming dense content into digestible assets.
Create dynamic digital advertising creative for platforms like LinkedIn and other paid social channels, tailored for professional B2B audiences.
Design website graphics, social media assets, and campaign landing pages to enhance digital presence and drive engagement for marketing initiatives.
Maintain and enforce corporate visual identity standards, ensuring all design outputs adhere to brand guidelines, typography, layout, and visual consistency.
Proofread all design assets for accuracy, clarity, spelling, and adherence to brand voice, ensuring a polished and professional final product.
Manage multiple design requests simultaneously, effectively prioritizing projects based on deadlines, marketing impact, and strategic GTM priorities.
Communicate project status, timelines, and potential roadblocks clearly and proactively to stakeholders within the Marketing and Sales teams.

📝 Enhancement Note: The responsibilities are heavily focused on supporting GTM functions, requiring the designer to understand the nuances of B2B marketing and sales. The emphasis on "transforming whitepapers, research, and other dense content into visually engaging assets" highlights a need for strategic thinking beyond pure aesthetics, focusing on communication effectiveness for sales enablement.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount. A degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred.

Experience: Minimum of 2+ years of professional graphic design experience, with a significant emphasis on B2B environments.

Required Skills:

Direct B2B design experience, preferably within the software, technology, SaaS, or professional services sectors.
Proven professional experience in creating marketing or sales collateral, demonstrating an understanding of GTM objectives.
A strong portfolio showcasing commercial marketing, branding, and sales enablement design work.
Proficiency in Adobe Creative Suite: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Solid understanding of visual hierarchy, typography, layout principles, and brand development.
Excellent attention to detail and robust proofreading abilities.
Demonstrated ability to manage multiple projects concurrently and meet strict deadlines.
Strong communication and organizational skills, with the ability to articulate design choices and project status. Preferred Skills:
Experience in B2B SaaS, software, technology, or professional services organizations.
Expertise in designing LinkedIn advertising creative and other digital ad assets.
Specialized experience in sales deck and executive presentation design.
Demonstrated ability in designing whitepapers and case studies that effectively communicate complex data.
Experience designing assets for events, conferences, and trade shows.
Familiarity with landing page design principles and execution.
Proficiency in Figma for collaborative design workflows.
Previous experience working directly with Marketing and Sales teams to support their GTM initiatives.

📝 Enhancement Note: The "Preferred Skills" list heavily overlaps with common requirements for GTM operations roles that require strong visual support. The emphasis on SaaS and technology is a key indicator of the company's industry focus and the type of visual problem-solving expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio that clearly demonstrates a strong understanding of B2B marketing principles and sales enablement strategies.
Examples of projects that successfully translated complex business information into clear, visually appealing assets (e.g., whitepapers, case studies, sales decks).
Demonstration of consistent branding and adherence to visual identity guidelines across various collateral types.
Case studies or project descriptions that highlight the impact of design on marketing campaign performance or sales effectiveness. Process Documentation:
Examples of how design projects were managed from brief to final delivery, showcasing workflow efficiency.
Demonstration of how feedback from Marketing and Sales teams was incorporated to refine designs and meet GTM objectives.
Evidence of ability to adhere to and potentially contribute to the evolution of brand guidelines and design standards.

📝 Enhancement Note: For this role, the "portfolio" is the primary indicator of process adherence and GTM impact. The portfolio must showcase not just aesthetic skill but the ability to execute on strategic marketing and sales objectives through design.

💵 Compensation & Benefits

Salary Range: Up to $12 USD per hour, translating to approximately $1,900 - $2,000 USD per month for a 40-hour work week.

Benefits:

Remote Work: Opportunity to work from anywhere within the specified Latin American regions, promoting flexibility and work-life balance.
Work-Life Balance: Explicitly mentioned as a company value, suggesting a supportive environment for personal time.
Growth Opportunities: Chance to shape the role and grow with the company, indicating potential for increased responsibility and career development within Lago.
Innovative Culture: Be part of a team focused on data-driven solutions and success in a dynamic market.

Working Hours: Monday - Friday, 9 AM - 5 PM PST (Pacific Standard Time), totaling 40 hours per week. This schedule is consistent and requires alignment with a specific timezone for collaboration.

📝 Enhancement Note: The salary is presented as an hourly rate, common for remote roles in Latin America. The monthly figures provide a clearer picture for budgeting. The benefits are focused on flexibility and professional development, aligning with the remote work model and company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the B2B software and technology sector, likely focusing on SaaS solutions given the emphasis on marketing and sales collateral. The company aims to leverage data to solve challenges and drive success in a rapidly evolving market.

Company Size: While not explicitly stated, the presence of a VP of Marketing and the need for a dedicated graphic designer suggest a growing company, likely in the startup or scale-up phase (e.g., 50-250 employees). This implies a dynamic, potentially fast-paced environment where individual contributions have a significant impact.

Founded: The founding date is not provided, but the company's focus on innovation and growth suggests a relatively modern, forward-thinking organization.

Team Structure:

The designer will report to the VP of Marketing, indicating a direct line of support for core marketing initiatives.
Close collaboration with both the Marketing and Sales teams is expected, requiring integration into GTM planning and execution.
The team is described as global, with a focus on work-life balance and leveraging data. Methodology:
Data-driven decision-making and problem-solving are core to the company's approach.
Emphasis on efficiency and innovation in a fast-evolving market.
A culture that values growth and allows individuals to shape their roles.

Company Website: lagodesign.com

📝 Enhancement Note: The company culture emphasizes innovation, data, and growth, which are crucial for operations roles. The designer will need to be adaptable and comfortable working in a dynamic environment, contributing to the company's GTM strategy through their visual execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist contributor within the GTM operations framework. While primarily a graphic design role, the requirement for B2B marketing understanding and direct support of sales and marketing teams elevates it beyond a purely creative function. It's an opportunity to deepen expertise in B2B visual communication and its impact on revenue generation.

Reporting Structure: Reporting directly to the VP of Marketing places the designer in a strategic support position, with visibility into high-level marketing objectives and GTM planning. This offers opportunities to influence visual strategy.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns, sales pitches, and overall brand perception. By creating clear, compelling, and professional visual assets, they contribute to lead generation, sales conversion rates, and brand authority, which are critical GTM metrics.

Growth Opportunities:

Role Expansion: Potential to take on more complex design projects, lead visual aspects of larger campaigns, or develop deeper expertise in specific areas like digital advertising creative or sales enablement collateral development.
Skill Development: Opportunity to gain extensive experience in B2B SaaS design, learn from senior marketing leadership, and potentially explore adjacent areas like UX/UI design if Figma proficiency is developed further.
Leadership Potential: As the company grows, there might be opportunities to mentor junior designers or lead visual design initiatives, contributing to the evolution of the company's brand and GTM strategy.

📝 Enhancement Note: The growth potential here is tied to the designer's ability to demonstrate strategic impact beyond just executing tasks. Proactively identifying visual needs for GTM success and delivering high-quality, impactful creative will be key to career advancement.

🌐 Work Environment

Office Type: This is a fully remote position, allowing the designer to work from their chosen location within the specified Latin American countries.

Office Location(s): Remote within Latin America, specifically mentioning Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, and El Salvador. This broad geographical scope requires strong self-management and asynchronous communication skills.

Workspace Context:

The workspace is virtual, emphasizing autonomy and flexibility.
Collaboration will primarily occur through digital communication tools, requiring clear and concise written and verbal communication.
Access to standard digital design tools (Adobe Creative Suite, potentially Figma) is expected for effective execution.

Work Schedule: A fixed schedule of Monday - Friday, 9 AM - 5 PM PST, ensures alignment for collaborative meetings and urgent requests, despite the remote nature. This requires discipline to manage personal time and work responsibilities effectively.

📝 Enhancement Note: The remote nature combined with a fixed PST schedule means the candidate must be comfortable working during specific US hours, which might differ significantly from their local time. This requires careful consideration of personal work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely involves reviewing the portfolio and resume to assess technical skills, B2B experience, and alignment with job requirements.
Design Challenge/Portfolio Review: A critical step where candidates will present their portfolio, discuss their design process, and potentially complete a specific design task relevant to B2B marketing or sales collateral. This is where the ability to translate complex information and adhere to brand guidelines will be scrutinized.
Manager/Team Interviews: Conversations with the VP of Marketing and potentially other team members to assess cultural fit, communication skills, understanding of B2B GTM strategies, and ability to manage projects independently.
Final Evaluation: Focus on overall fit, strategic thinking, and potential to contribute to Lago's GTM success.

Portfolio Review Tips:

Curate for B2B Impact: Select projects that clearly demonstrate your ability to design for a commercial audience, focusing on sales enablement, marketing campaigns, and brand consistency. Prioritize B2B SaaS or technology examples if available.
Tell a Story: For each project, explain the brief, your design process, the challenges you faced, the solutions you implemented, and the measurable impact (if possible). Quantify results where you can (e.g., "design contributed to a X% increase in click-through rates").
Showcase Versatility: Include examples of different asset types mentioned in the responsibilities, such as presentations, digital ads, brochures, and web graphics.
Highlight Brand Adherence: Demonstrate your understanding of brand guidelines by showing how you applied them consistently across various assets.
Prepare for Specifics: Be ready to discuss your proficiency in Adobe Creative Suite and any experience with Figma.

Challenge Preparation:

Anticipate a design challenge that requires creating a marketing asset (e.g., a LinkedIn ad, a one-pager, or a slide for a sales deck) based on provided information or a fictional B2B scenario.
Practice translating dense text into concise visual elements and adhering to a hypothetical brand guide.
Prepare to present your solution, explaining your design rationale, tool choices, and how it addresses the brief's objectives.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should invest significant time in curating it to showcase their B2B marketing and sales collateral design expertise, alongside their technical skills.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Photoshop: For raster image editing, manipulation, and digital asset creation.
Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.
Adobe InDesign: For layout design of brochures, whitepapers, case studies, and multi-page documents.
Figma (Preferred): For collaborative design, prototyping, and potentially UI/UX elements for landing pages or web graphics.

Analytics & Reporting:

While not directly responsible for analytics, understanding how design impacts campaign performance (e.g., click-through rates on ads, engagement on social media) is crucial. Familiarity with tools like Google Analytics or platform-specific ad managers (LinkedIn Ads) is beneficial for interpreting design effectiveness. CRM & Automation:
No direct CRM or automation tool usage is specified for this role. However, understanding how marketing collateral integrates with CRM systems (e.g., lead capture forms on landing pages) or marketing automation platforms (e.g., email campaign visuals) provides valuable context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a hard requirement. Experience with Figma is a significant plus and indicates a candidate who can adapt to modern collaborative design workflows.

👥 Team Culture & Values

Operations Values:

Commercial Mindset: A strong emphasis on designing with a business purpose, translating complex information into assets that drive marketing and sales outcomes.
Attention to Detail: Rigorous proofreading and adherence to brand guidelines are critical for maintaining a professional corporate image.
Efficiency & Prioritization: Ability to manage multiple projects and deadlines effectively in a fast-paced environment.
Data-Driven Innovation: Contributing to a culture that uses data to solve problems and drive success in a dynamic market.

Collaboration Style:

Cross-functional Partnership: Close working relationship with Marketing and Sales teams, requiring clear communication and responsiveness to their needs.
Independent Work: While collaborative, the role requires significant autonomy and self-management due to its remote nature.
Feedback Integration: Openness to receiving and incorporating feedback from stakeholders to refine designs and ensure alignment with GTM strategies.

📝 Enhancement Note: The designer is expected to be more than just an executor; they need to be a strategic partner who understands the business context of their designs and collaborates effectively to achieve GTM objectives.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: The primary challenge will be effectively transforming dense, technical, or abstract B2B information into easily understandable and visually appealing assets.
Remote Collaboration: Maintaining seamless communication and project flow with a remote team across different time zones (while adhering to PST hours).
Balancing Creative and Commercial Needs: Striking the right balance between aesthetic appeal and the strict commercial objectives of marketing and sales collateral.
Rapid Market Evolution: Adapting design approaches to keep pace with evolving B2B marketing trends, digital advertising platforms, and competitive landscapes.

Learning & Development Opportunities:

B2B SaaS Design Specialization: Deepen expertise in designing for the specific needs of the technology and SaaS sectors.
Marketing Campaign Strategy: Gain insights into broader marketing campaign planning and how visual assets contribute to overall GTM success.
Tool Proficiency: Enhance skills in advanced features of Adobe Creative Suite and potentially master Figma for collaborative workflows.
Cross-functional Exposure: Develop a stronger understanding of sales enablement processes and the role of design in supporting the sales cycle.

📝 Enhancement Note: Candidates should be prepared to articulate how they would tackle the challenge of translating complex information and demonstrate a proactive approach to learning and adapting to new design trends and technologies relevant to B2B GTM.

💡 Interview Preparation

Strategy Questions:

"Describe your process for taking a complex whitepaper or research report and transforming it into a visually engaging marketing asset." (Focus on your methodology, tools, and how you ensure clarity and impact).
"How do you ensure brand consistency across different marketing channels and collateral types, especially when working remotely?" (Highlight your understanding of brand guidelines and communication strategies).
"Walk us through a challenging B2B design project you worked on. What was the objective, what were the obstacles, and how did you overcome them to achieve a successful outcome?" (Prepare a specific case study from your portfolio).
"How do you prioritize design requests when you have multiple stakeholders with competing deadlines?" (Demonstrate your project management and prioritization skills). Company & Culture Questions:
"What interests you about working for Lago and specifically in a B2B SaaS environment?" (Research Lago's mission and the SaaS industry).
"How do you stay updated on the latest design trends, particularly in B2B marketing and digital advertising?" (Showcase your commitment to continuous learning).
"Describe your ideal work environment and how you thrive in a remote setting." (Align your answer with the company's remote-first and work-life balance values). Portfolio Presentation Strategy:
Structure Your Presentation: Organize your portfolio by project type (e.g., Sales Collateral, Digital Ads, Brand Identity) or by impact (e.g., projects that drove significant results).
Highlight B2B Relevance: For each project, explicitly state the B2B context, the target audience, and the business objective it served.
Demonstrate Process: For key projects, show initial concepts, iterations, and the final output. Explain your decision-making process at each stage.
Quantify Impact: Wherever possible, use metrics to demonstrate the effectiveness of your designs (e.g., "This ad creative achieved a 2% CTR," or "This sales deck was credited with closing X deal").
Be Ready for Live Design Tasks: Prepare for potential on-the-spot design exercises or discussions about how you would approach a given scenario.

📝 Enhancement Note: Focus on showcasing your strategic thinking and your ability to deliver designs that directly support business objectives. The interviewers will be looking for a designer who understands the GTM landscape and can contribute beyond just aesthetics.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Tailor Your Resume: Ensure your resume clearly highlights your 2+ years of professional graphic design experience, with a specific emphasis on B2B marketing, sales collateral, and brand development. Use keywords from the job description such as "B2B," "SaaS," "marketing collateral," "sales decks," "Adobe Creative Suite," and "visual hierarchy."
Curate Your Portfolio: Select your strongest B2B design projects that align with the responsibilities outlined. Focus on quality over quantity, and ensure each piece demonstrates commercial thinking, brand consistency, and the ability to translate complex information. Prepare a digital version that is easily shareable.
Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on explaining the business context, your design process, and the impact of your work for each relevant project. Be ready to discuss your proficiency in Adobe tools and Figma.
Research Lago: Familiarize yourself with Lago's website (lagodesign.com) and their industry. Understand their mission, target audience, and current marketing efforts to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Graphic Designer