Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Lago

Location: San José, Costa Rica (Remote, Latin America only)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 7, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for translating complex B2B marketing and business content into polished, executive-ready visual assets, focusing on corporate branding and marketing campaign execution.

• The designer will be responsible for the visual success of marketing campaigns, sales enablement materials, event promotions, paid social advertising, and digital experiences.

• A strong emphasis will be placed on understanding B2B software, technology, or professional services industries, requiring a portfolio that demonstrates expertise in marketing, branding, sales collateral, and digital design.

• The position involves managing multiple design requests simultaneously, prioritizing projects effectively, and maintaining clear communication on project status and timelines within a flexible, independent work environment.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the detailed responsibilities and requirements, particularly the emphasis on B2B software/technology/SaaS and supporting sales enablement, indicate a strong overlap with GTM Operations and Marketing Operations functions. The role requires a commercially minded designer, not just an artistic one, suggesting a strategic contribution to Go-To-Market strategies through visual execution. The "operations" aspect comes from the structured approach to managing design projects, adhering to brand guidelines, and supporting revenue-generating activities (sales and marketing campaigns).

📈 Primary Responsibilities

• Marketing & Sales Collateral: Design compelling sales decks, executive presentations, one-pagers, case studies, brochures, and other marketing collateral that effectively communicates complex business information.

• Content Transformation: Visually translate dense content such as whitepapers, research reports, and technical documentation into engaging and easily digestible visual assets for B2B audiences.

• Digital & Paid Advertising Creative: Develop eye-catching creative assets for LinkedIn advertising, other digital ad platforms, website graphics, and social media campaigns tailored for professional B2B audiences.

• Event Visuals: Design promotional materials, invitations, booth graphics, signage, and other visual assets to support major events, conferences, and summits, ensuring strong visual branding.

• Web & Landing Page Graphics: Create visual layouts and graphics for marketing campaign landing pages, event registration pages, and other web-ready marketing designs.

• Brand Consistency & Quality Assurance: Uphold and maintain consistency across the corporate visual identity by strictly adhering to brand guidelines, typography, layout, and visual standards; proofread all final materials for accuracy, clarity, and client-readiness.

• Project Workflow Management: Efficiently manage multiple design requests simultaneously, prioritize projects based on deadlines and marketing needs, and provide clear, timely communication regarding project status and timelines.

📝 Enhancement Note: The responsibilities listed align directly with supporting Go-To-Market (GTM) initiatives. The emphasis on "sales decks," "sales enablement," "marketing collateral," and "digital ad assets" signifies that this role is integral to the sales and marketing operations funnel. The requirement to "transform whitepapers, research, and other dense content into visually engaging assets" is a key task in making complex B2B offerings digestible, which is a core function of effective GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for mid-level roles, demonstrating foundational knowledge.

Experience: Minimum of 2+ years of professional graphic design experience, with a strong preference for direct B2B design experience within the software, technology, SaaS, or professional services sectors.

Required Skills:

• Core Design Software Proficiency: Expert-level skills in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• B2B Marketing Design Expertise: Proven experience creating marketing and sales collateral specifically for B2B audiences.

• Portfolio Demonstration: A robust portfolio showcasing strong commercial marketing, branding, and digital design work, with a focus on B2B applications.

• Design Principles Mastery: Strong understanding and practical application of visual hierarchy, typography, layout, and branding principles.

• Detail Orientation & Accuracy: Exceptional attention to detail and a keen ability for proofreading to ensure accuracy and clarity in all visual assets.

• Project Management & Prioritization: Demonstrated ability to manage multiple design projects concurrently, prioritize tasks effectively, and meet strict deadlines.

• Communication & Organization: Excellent verbal and written communication skills, along with strong organizational abilities to manage workflows and stakeholder interactions.

Preferred Skills:

• Industry Experience: Prior experience designing for B2B SaaS, software, technology, or professional services organizations.

• Digital Advertising Design: Experience creating creative assets specifically for LinkedIn advertising and other digital ad platforms.

• Presentation Design: Specialized experience in designing sales decks and executive-level presentations.

• Content Design: Proven ability to design engaging whitepapers, case studies, and other long-form content assets.

• Event Design: Experience designing visual elements for conferences, trade shows, and other B2B events.

• Landing Page Design: Familiarity with designing visual layouts for web landing pages.

• Figma Proficiency: Experience with Figma for collaborative design and prototyping.

• Cross-Functional Collaboration: Experience working closely with Marketing and Sales teams to align visual assets with strategic objectives.

📝 Enhancement Note: The "Preferred Skills" list, especially "LinkedIn advertising design," "Sales deck/executive presentation design," "Whitepaper and case-study design," and "Landing-page design," strongly points towards supporting sales and marketing operations. These are not general design tasks but specific deliverables that directly impact lead generation, sales conversion, and customer engagement, core components of GTM strategy. The mention of Figma also indicates a modern design workflow, often integrated into broader marketing operations technology stacks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Marketing & Branding Focus: The portfolio must prominently feature examples of commercial marketing and branding work tailored for B2B clients, demonstrating an understanding of business objectives and audience targeting.

• Sales Collateral Examples: Include case studies or visual examples of sales decks, presentations, one-pagers, or brochures that highlight effective communication of complex value propositions.

• Content-to-Visual Translation: Showcase projects where dense information (e.g., whitepapers, reports) has been successfully transformed into visually appealing and understandable graphics or infographics.

• Digital Asset Showcase: Feature examples of digital ad creative (e.g., LinkedIn ads), social media graphics, or web assets that demonstrate an understanding of digital marketing principles and visual engagement.

• Brand Guideline Adherence: Present projects that clearly demonstrate adherence to established brand guidelines, showing consistency in typography, color palettes, and overall visual identity.

Process Documentation:

• Workflow Design & Optimization: While not explicitly a documentation requirement for the designer, applicants should be prepared to discuss how they manage their design workflow, prioritize tasks, and optimize their process for efficiency and timely delivery.

• System Integration Awareness: Be ready to discuss how design assets integrate into various platforms (e.g., marketing automation, CRM, presentation software) and how they ensure assets are technically suitable for their intended use.

• Feedback Integration: Demonstrate an ability to receive and incorporate feedback from marketing and sales stakeholders, showing a collaborative approach to design refinement.

📝 Enhancement Note: The emphasis on a "commercial marketing and branding focus" and showcasing "effective communication of complex value propositions" highlights that the portfolio should not just be aesthetically pleasing but strategically functional for sales and marketing. This aligns with the operational expectation of design assets directly contributing to revenue-generating activities. The ability to discuss workflow optimization and feedback integration is crucial for operations roles, as it speaks to efficiency and collaboration.

💵 Compensation & Benefits

Salary Range: Up to $12 per hour, translating to approximately $1,900 - $2,000 USD per month for a 40-hour work week. This rate is competitive for mid-level graphic design roles in remote, Latin America-based positions, considering the specific skill set and industry focus.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within the specified Latin American countries, promoting work-life balance and reducing commuting stress.

• Work-Life Balance: Explicitly mentioned as a valued aspect of the company culture, suggesting a supportive environment that respects personal time.

• Growth Opportunities: Potential for role shaping and professional development as a key player within the company, offering a chance to grow responsibilities and skills.

Working Hours: Monday - Friday, 9 AM - 5 PM PST (Pacific Standard Time), totaling 40 hours per week. This schedule provides a structured work week while accommodating remote collaboration across different time zones within Latin America.

📝 Enhancement Note: The hourly rate of $10-$12 USD is typical for experienced remote designers in Latin America, especially when targeting specific industries like B2B SaaS. The benefits focus on flexibility and growth, which are key attractors for operations professionals seeking sustainable careers. The PST hours indicate a need for overlap with North American business hours, common for companies with distributed teams serving US/Canada markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology/SaaS (implied by B2B software, technology, SaaS requirements). Lago likely operates within the design technology or business solutions space, leveraging data to solve challenges.

Company Size: Not explicitly stated, but the mention of a "key player" and "grow with us" suggests a growing company, potentially a Series A or B startup/scale-up, where individuals have significant impact. This implies a dynamic and potentially fast-paced environment.

Founded: Not specified, but the focus on innovation and a "rapidly evolving market" indicates a modern, forward-thinking organization.

Team Structure:

• Operations Integration: The Graphic Designer will likely report into the VP of Marketing, working closely with both Marketing and Sales teams. This cross-functional collaboration is key to GTM success.

• Remote & Global Focus: The team is global, with a specific emphasis on Latin America for this role, indicating a distributed workforce model.

• Specialization: While this role is a designer, the company likely has other operational functions (Sales Ops, Marketing Ops, Rev Ops) that this role will support, requiring clear communication and alignment.

Methodology:

• Data-Driven Decision Making: The company is passionate about leveraging data to solve challenges and drive success, suggesting that design decisions will be informed by performance metrics and insights.

• Process Optimization: The emphasis on efficiency and continuous improvement is evident in the need for a designer who can manage workflows and deliver high-quality assets promptly.

• Agile & Iterative: Given the tech/SaaS industry and focus on a "rapidly evolving market," the company likely adopts agile methodologies, requiring adaptability and iterative design processes.

Company Website: lagodesign.com

📝 Enhancement Note: The company's focus on "leveraging data to solve challenges" and operating in a "rapidly evolving market" strongly suggests a data-centric approach, which is foundational to revenue and sales operations. The designer's role in translating complex information visually is a key part of making data-driven insights accessible to sales and marketing teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It offers a significant opportunity to contribute directly to Go-To-Market (GTM) strategies by providing essential visual assets for marketing campaigns and sales enablement.

Reporting Structure: The designer will likely report to the VP of Marketing, working in close collaboration with Sales and Marketing teams. This provides visibility into core revenue-generating functions.

Operations Impact: The role directly impacts revenue by creating visually compelling materials that support lead generation, sales conversions, and brand perception. Effective design in sales decks, marketing collateral, and digital ads can significantly influence prospect engagement and deal progression.

Growth Opportunities:

• Role Shaping: As a "key player" in a growing company, there is potential to shape the evolution of the design function, influence brand direction, and expand responsibilities beyond core graphic design.

• Skill Development: Opportunity to deepen expertise in B2B SaaS design, digital advertising creative, sales enablement visuals, and potentially learn new tools like Figma.

• Leadership Potential: Depending on performance and company growth, there could be pathways to senior design roles, team lead positions, or specialization in areas like brand management or marketing campaign creative direction.

📝 Enhancement Note: The "Growth Opportunities" are framed in terms of "shaping your role" and "grow with us," which is common in startups and scale-ups. For an operations-minded individual, this implies not just learning design skills but also understanding how design fits into the broader GTM operations, potentially leading to roles focused on marketing operations strategy or creative operations management.

🌐 Work Environment

Office Type: Fully Remote, specifically within Latin America (Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, El Salvador). This offers maximum flexibility.

Office Location(s): No physical office is required. Work can be performed from any suitable location within the approved Latin American countries.

Workspace Context:

• Independent & Flexible: The role requires the ability to work independently in a flexible environment, suggesting a focus on results rather than strict adherence to office-like hours beyond the core PST schedule.

• Tool Access: Access to standard design software (Adobe Creative Suite) and potentially collaborative tools (like Figma) is expected. The company likely utilizes cloud-based project management and communication tools.

• Cross-Functional Interaction: While remote, the role necessitates strong communication and collaboration with Marketing and Sales teams, likely through video conferencing and digital communication platforms.

Work Schedule: A consistent 40-hour work week (Monday-Friday, 9 AM - 5 PM PST) provides structure. The remote nature and focus on output allow for flexibility in managing personal time outside of core collaboration hours.

📝 Enhancement Note: The remote work environment in Latin America, coupled with PST working hours, suggests a company that leverages global talent pools. For operations professionals, this model often requires strong self-discipline, proactive communication, and proficiency with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess core design skills, B2B experience, and proficiency with required software.

• Portfolio Review & Discussion: A key stage will involve a deep dive into the candidate's portfolio. Expect to discuss specific projects, your role, design choices, the impact of your work, and how you translated complex B2B concepts into visuals.

• Skills Assessment/Design Challenge: A practical exercise or design challenge may be presented to evaluate problem-solving skills, creativity, and ability to meet specific brief requirements within a timeframe. This could involve creating a sample ad creative or a short presentation slide.

• Cultural & Fit Interview: Interviews with the VP of Marketing and potentially other team members to assess communication style, collaboration approach, understanding of B2B marketing, and alignment with the company's innovative and data-driven culture.

Portfolio Review Tips:

• Curate for B2B Relevance: Prioritize projects that directly demonstrate your ability to design for B2B software, technology, or professional services. Highlight marketing campaigns, sales collateral, and executive presentations.

• Showcase Problem-Solving: For each project, clearly articulate the challenge, your approach, the tools used, and the outcome. Quantify impact where possible (e.g., "designed ad creative that resulted in X% increase in click-through rate").

• Demonstrate Workflow: Be prepared to discuss your process for managing projects, receiving feedback, and ensuring brand consistency. This shows operational maturity.

• Highlight Commercial Acumen: Emphasize how your design work supports business objectives, drives engagement, and contributes to sales or marketing goals.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, paying attention to target audience, key messaging, and desired outcomes.

• Time Management: Practice designing within realistic time constraints, similar to what might be expected in a remote work setting.

• Articulate Rationale: Be ready to explain your design decisions and how they align with the brief's objectives and the company's B2B focus.

📝 Enhancement Note: The emphasis on "translating complex business and marketing content" and "commercially minded B2B designer" means the interview process will likely test not just design execution but strategic thinking about how visuals support business goals. The portfolio review and potential design challenge are critical for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for creating a wide range of marketing and sales assets.

• Figma: Preferred skill, indicating a move towards collaborative design and prototyping, often integrated into broader marketing operations workflows for web and digital assets.

Analytics & Reporting:

• While not directly responsible for analytics, the designer should be aware of how their work impacts metrics. Understanding common marketing KPIs (e.g., CTR for ads, engagement rates for social media, conversion rates for landing pages) will be beneficial. CRM & Automation:

• Awareness of Integration: Familiarity with how design assets are used within CRM systems (e.g., for email templates) or marketing automation platforms (e.g., for campaign assets) is advantageous, though not explicitly required.

📝 Enhancement Note: The specific mention of Adobe Creative Suite and Figma points to a modern design workflow. For operations professionals, understanding how design tools integrate with broader marketing and sales technology stacks (like CRMs and marketing automation) is key to effective collaboration and asset deployment.

👥 Team Culture & Values

Operations Values:

• Commercial Focus: A strong emphasis on a "commercially minded" approach, meaning design decisions must align with business objectives and revenue generation.

• Precision & Detail: A "keen eye for detail" and strong proofreading ability are paramount to ensure executive-ready, error-free assets that uphold brand integrity.

• Efficiency & Adaptability: The need to "manage multiple design requests simultaneously" and work "independently in a flexible environment" highlights values of efficiency, time management, and adaptability.

• Data-Informed Creativity: While not explicitly stated for design, the company's overall passion for "leveraging data to solve challenges" suggests that design choices will ideally be informed by performance insights.

Collaboration Style:

• Cross-Functional Support: Close collaboration with Marketing and Sales teams is expected, requiring clear communication and a service-oriented approach to support their needs.

• Brand Stewardship: A commitment to maintaining brand consistency and following established guidelines is crucial for unified corporate messaging.

• Independent Contribution: While collaborative, the role also demands significant independent work and proactive project management.

📝 Enhancement Note: The "commercial focus" and "efficiency" values are direct alignments with operational excellence in GTM functions. The designer is expected to contribute strategically, not just artistically, ensuring visuals drive business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge is effectively translating complex B2B business and marketing concepts into clear, engaging visual assets that resonate with executive and professional audiences.

• Balancing Brand & Campaign Needs: Ensuring brand consistency while also creating fresh, impactful creative for diverse marketing campaigns and sales needs requires strategic thinking and creative problem-solving.

• Remote Collaboration: Managing communication and workflow effectively in a fully remote, distributed team environment requires strong self-management and proactive engagement.

• Evolving Market Demands: Staying abreast of design trends and the evolving needs of the B2B SaaS/tech market to ensure creative remains relevant and impactful.

Learning & Development Opportunities:

• Deepen B2B Expertise: Gain specialized knowledge in designing for the SaaS, technology, and professional services sectors.

• Master Digital Advertising Design: Develop advanced skills in creating high-performing creative for platforms like LinkedIn.

• Expand Tool Proficiency: Potentially learn or deepen expertise in tools like Figma for more integrated design workflows.

• Contribute to GTM Strategy: Develop a stronger understanding of how visual assets directly contribute to sales enablement and marketing campaign success, potentially influencing future design strategies.

📝 Enhancement Note: The challenges and growth opportunities are framed around operational effectiveness and strategic contribution to GTM. For an operations professional, this role offers a chance to impact revenue directly through creative execution and to grow within a data-driven, growth-focused tech company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a complex B2B software solution, ensuring it clearly communicates value to an executive audience?" (Focus on process, audience understanding, and visual hierarchy.)

• "Describe a time you had to translate dense technical information or research into a visually engaging asset. What was your process, and what was the outcome?" (Assess content transformation skills and impact.)

• "How do you ensure brand consistency across various marketing materials and campaigns, especially when working remotely?" (Evaluate adherence to guidelines and remote workflow management.) Company & Culture Questions:

• "What interests you about designing for the B2B SaaS/technology industry specifically?" (Gauge understanding and passion for the sector.)

• "How do you stay organized and manage multiple design projects with competing deadlines?" (Assess project management and prioritization skills.)

• "How do you incorporate feedback from stakeholders, particularly sales and marketing teams, into your design process?" (Evaluate collaboration and receptiveness to input.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight B2B marketing, sales collateral, and digital ad creative. Use clear headings and concise descriptions for each project.

• Tell a Story: For each key piece, walk through the challenge, your design process, your specific contributions, and the results or impact achieved. Quantify outcomes whenever possible.

• Showcase Technical Proficiency: Be ready to briefly discuss the tools used and any technical considerations for asset deployment.

• Demonstrate Commercial Acumen: Emphasize how your designs supported business goals, improved engagement, or aided sales efforts.

📝 Enhancement Note: The interview preparation questions are designed to probe the candidate's understanding of B2B marketing operations, their ability to translate complex information visually, and their process for managing design projects efficiently. This aligns with the operational demands of the role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature B2B marketing, sales collateral, and digital advertising examples. Prioritize projects that demonstrate your ability to translate complex business information into visually engaging assets for professional audiences.

• Resume Optimization: Ensure your resume clearly highlights your 2+ years of professional graphic design experience, specifically mentioning B2B software, technology, or SaaS experience. Use keywords from the job description such as "B2B marketing," "sales enablement," "Adobe Creative Suite," "visual hierarchy," and "brand consistency."

• Prepare for Portfolio Walkthrough: Be ready to discuss specific projects in detail, explaining your design process, rationale, challenges overcome, and the business impact of your work. Practice articulating your contributions clearly and concisely.

• Research Lago: Familiarize yourself with Lago's website (lagodesign.com) and its offerings. Understand their target market and how their visual identity and marketing materials could be enhanced by your skills. Consider how your design approach aligns with a data-driven, innovative culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.