Marketing Graphic Designer at Lago

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Lago

Location: Buenos Aires, Argentina (Remote - Latin America Only)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-07

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

This role focuses on translating complex B2B marketing and business content into polished, executive-ready visual assets, emphasizing a commercially minded approach.
The Graphic Designer will be responsible for visual execution across corporate branding and supporting marketing campaigns, sales enablement, paid social, and digital experiences.
A strong portfolio demonstrating commercial marketing, branding, sales collateral, and digital design for B2B software, technology, SaaS, or professional services organizations is essential.
The position requires proficiency in Adobe Creative Suite and the ability to manage multiple design requests simultaneously while maintaining brand consistency and quality.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities and requirements strongly align with a Creative Operations or Marketing Operations function focused on visual asset creation and brand management within a B2B context. The emphasis on translating complex content into executive-ready assets, supporting sales enablement, and maintaining brand consistency are key indicators of an operations-oriented role within the creative function.

📈 Primary Responsibilities

Marketing & Sales Collateral: Design sales decks, executive presentations, one-pagers, case studies, brochures, and other marketing collateral, transforming dense content into visually engaging assets.
Digital & Paid Advertising: Create visual assets for LinkedIn advertising, other digital ad campaigns, website graphics, social media content, and professional B2B audiences.
Event Support: Design invitations, promotional materials, booth graphics, signage, and other visual assets for major events and summits.
Web Design Elements: Develop visual layouts and graphics for campaign landing pages and event registration pages, ensuring web-ready marketing designs.
Brand Management & Quality Assurance: Maintain visual identity consistency across all corporate branding, adhere to brand guidelines, typography, layout, and visual standards, and proofread designs for accuracy and clarity.
Workflow & Project Management: Manage multiple design requests concurrently, prioritize projects based on deadlines and marketing needs, and communicate project status and timelines effectively.

📝 Enhancement Note: The depth of responsibilities spans across multiple marketing and sales functions, requiring the designer to act as a key visual asset creator and brand guardian. This necessitates strong project management and cross-functional communication skills, typical of operations roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring this level of professional experience and creative output.

Experience: 2+ years of professional Graphic Design experience, with a strong emphasis on direct B2B design and marketing/sales collateral creation.

Required Skills:

Proven professional experience in graphic design, specifically for B2B audiences.
Demonstrated ability to create marketing or sales collateral (e.g., presentations, brochures, case studies).
Strong portfolio showcasing commercial marketing, branding, and digital design work for B2B organizations.
Advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Solid understanding of visual hierarchy, typography, layout principles, and branding guidelines.
Excellent attention to detail and proofreading capabilities.
Proven ability to manage multiple projects simultaneously and meet strict deadlines.
Strong communication and organizational skills, essential for remote collaboration. Preferred Skills:
Experience in B2B SaaS, software, technology, or professional services industries.
Specific experience designing LinkedIn advertising creative.
Expertise in designing sales decks and executive presentations.
Proven track record in whitepaper and case-study design.
Experience with event and conference visual branding.
Familiarity with landing page design principles and execution.
Proficiency in Figma.
Previous experience collaborating closely with Marketing and Sales teams.

📝 Enhancement Note: The emphasis on B2B experience and specific collateral types (sales decks, whitepapers, case studies) suggests a need for a designer who understands business objectives and can translate them into effective visual communication, rather than purely aesthetic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A robust portfolio is critical, showcasing at least 2+ years of professional experience.
The portfolio must demonstrate strong commercial marketing and branding work specifically for B2B clients or organizations.
Include examples of sales decks, executive presentations, marketing collateral (one-pagers, brochures), and digital ad creative.
Highlight projects that transformed complex content (e.g., whitepapers, research) into visually engaging assets.
Showcase experience with maintaining brand consistency and adhering to brand guidelines. Process Documentation:
While not explicitly stated as a requirement for documentation, the role implies an ability to document design processes for clarity and consistency.
Candidates should be prepared to discuss their workflow for managing design requests, prioritizing tasks, and communicating project status.
The ability to follow and enforce brand guidelines suggests an understanding of process adherence and quality control.

📝 Enhancement Note: For a creative operations-focused role like this, the portfolio is paramount. It serves as the primary evidence of process adherence, quality output, and commercial understanding. Candidates should curate their portfolios to highlight these aspects.

💵 Compensation & Benefits

Salary Range: Up to $12 USD per hour, translating to approximately $1,900 - $2,000 USD per month for a 40-hour work week.

Benefits:

Remote Work: Opportunity to work from anywhere within the specified Latin American countries.
Work-Life Balance: The schedule (Monday - Friday, 9 AM - 5 PM PST) is designed to promote a healthy work-life balance.
Growth Opportunities: Potential to shape the role and grow with the company as a key player in the team.
Innovative Culture: Be part of a passionate team leveraging data to drive success in a dynamic market.

Working Hours: 40 hours per week, scheduled Monday to Friday, 9 AM - 5 PM PST.

📝 Enhancement Note: The salary is provided as an hourly rate, which is common for remote roles in Latin America. The monthly equivalent is an estimate based on a standard 40-hour work week. The benefits emphasize flexibility and professional development, aligning with modern remote work expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the B2B software and technology sector, likely focused on data analytics or related solutions, given the mention of "leveraging data to solve challenges."

Company Size: The role is described as being a "key player" and having the chance to "shape your role," suggesting a growing company, possibly a mid-sized startup or scale-up where individual contributions have a significant impact.

Founded: No specific founding date is provided.

Team Structure:

The designer will support the VP of Marketing and collaborate with Sales and Marketing teams, indicating a cross-functional working relationship.
The team appears to be global, with an emphasis on work-life balance and data-driven problem-solving.
As a remote role, communication and collaboration will likely be asynchronous and digitally managed. Methodology:
The company emphasizes a data-driven approach to solving challenges and driving success.
The operations and marketing strategy likely involves translating complex data and business concepts into accessible visual communications.
Efficiency and effectiveness in visual asset creation and campaign execution are implied.

Company Website: lagodesign.com

📝 Enhancement Note: Lago's focus on B2B software and data-driven solutions implies a need for sophisticated, professional visual communication. The culture values innovation, growth, and work-life balance, which is appealing for remote professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a strong emphasis on marketing and sales enablement. It offers a pathway to become a more integral part of the marketing operations and visual strategy of the company.

Reporting Structure: The designer will report to the VP of Marketing, indicating direct exposure to senior leadership and strategic marketing initiatives.

Operations Impact: The role has a direct impact on the company's external perception, sales effectiveness, and marketing campaign success through the creation of high-quality visual assets. This includes influencing brand perception and supporting revenue-generating activities.

Growth Opportunities:

Role Shaping: The opportunity to "shape your role" suggests potential for increased responsibility and specialization within marketing design or creative operations.
Skill Development: Working with complex B2B content and various marketing channels will foster growth in areas like data visualization, campaign design, and B2B brand strategy.
Leadership Potential: While not a direct management role, success in this position could lead to opportunities for leading design initiatives or mentoring junior designers as the company scales.

📝 Enhancement Note: The "growth opportunities" are framed around shaping the role and developing within a dynamic market, rather than a predefined corporate ladder. This is typical for roles in growing tech companies.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from anywhere within the specified Latin American countries.

Office Location(s): Remote within Latin America (Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, El Salvador).

Workspace Context:

Collaboration: Work will be conducted digitally, requiring strong communication via collaboration tools.
Tools: Access to Adobe Creative Suite and potentially Figma will be essential for daily tasks.
Team Interaction: Interaction will be primarily with the VP of Marketing, Sales, and other Marketing team members, requiring effective virtual communication.

Work Schedule: The fixed schedule of Monday - Friday, 9 AM - 5 PM PST, ensures dedicated work hours for collaboration and project completion, while still accommodating a remote work-life balance.

📝 Enhancement Note: The PST schedule for a remote Latin American team suggests a need for flexibility and strong time management to align with core US business hours for collaboration with specific stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely an application review focusing on the resume and portfolio.
Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and outcomes. Be prepared to elaborate on B2B relevance, commercial impact, and problem-solving.
Skills Assessment: Potential for a design challenge or a discussion about how to approach specific design scenarios (e.g., transforming complex data into a visual).
Cultural Fit/Team Interview: Discussion with the VP of Marketing or other team members to assess communication style, work ethic, and alignment with company values.

Portfolio Review Tips:

Curate for B2B: Select projects that strongly demonstrate your understanding of B2B marketing, sales enablement, and corporate branding. Avoid purely consumer-focused or e-commerce examples unless they have a strong B2B component.
Showcase Process: For key projects, briefly explain the brief, your design process, the challenges faced, and the final outcome or impact.
Highlight Commercial Acumen: Emphasize how your designs supported business objectives, drove engagement, or facilitated sales. Quantify results if possible.
Technical Proficiency: Be ready to discuss your expertise in Adobe Creative Suite and any other relevant tools.
Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that your best work is presented clearly.

Challenge Preparation:

Be ready to discuss how you would approach designing for a complex B2B topic or transforming dense data into an infographic or presentation slide.
Practice articulating your design decisions and how they align with marketing goals and brand guidelines.
Prepare questions about the company's brand, target audience, and current marketing challenges.

📝 Enhancement Note: The emphasis on a strong portfolio and B2B experience means candidates must strategically select and present their work to align with these specific requirements.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Mandatory proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for creating a wide range of visual assets.
Figma: Preferred tool for web design elements, landing pages, and collaborative design workflows.

Analytics & Reporting:

While not directly responsible for analytics, an understanding of how design impacts digital ad performance and website engagement metrics (e.g., click-through rates, conversion rates) is beneficial. CRM & Automation:
No direct CRM or automation tools are listed, but familiarity with how design assets are used within marketing automation platforms or CRM systems (e.g., for email campaigns, sales enablement content) would be advantageous.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, with Figma being a valuable addition. This indicates a need for a designer proficient in industry-standard tools for professional graphic design.

👥 Team Culture & Values

Operations Values:

Commercial Mindset: A strong focus on how design supports business objectives, sales enablement, and marketing campaign success.
Quality & Accuracy: Commitment to executive-ready, polished assets with meticulous attention to detail and proofreading.
Efficiency: Ability to manage multiple design requests and prioritize effectively to meet deadlines.
Collaboration: Working effectively with Marketing and Sales teams to deliver required assets.
Data-Driven Approach: Understanding that design choices should align with data insights and company goals.

Collaboration Style:

Cross-functional Integration: Close collaboration with the VP of Marketing, Sales, and other marketing team members to understand needs and deliver solutions.
Feedback Exchange: Openness to receiving and incorporating feedback to refine designs and ensure they meet objectives.
Remote Communication: Proficient in using digital tools for communication, project management, and collaboration across different locations.

📝 Enhancement Note: The company culture values a blend of creative execution and business acumen. Success will depend on not just artistic talent but also the ability to understand and serve commercial goals within a remote, collaborative environment.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: Effectively translating complex B2B business and marketing content into visually simple and engaging assets.
Remote Collaboration: Maintaining strong communication and alignment with stakeholders across different time zones and locations.
Managing Multiple Stakeholders: Balancing design requests and priorities from different teams (Marketing, Sales) to meet diverse needs.
Brand Consistency: Ensuring uniform visual identity across all assets, especially in a fast-paced environment.

Learning & Development Opportunities:

B2B Specialization: Deepen expertise in visual communication strategies for B2B software, technology, and professional services markets.
Digital Campaign Design: Enhance skills in creating effective creative for paid social, LinkedIn advertising, and digital marketing campaigns.
Sales Enablement Design: Gain experience in creating collateral that directly supports sales conversations and revenue generation.
Tool Proficiency: Potentially expand skill set to include tools like Figma if not already mastered.

📝 Enhancement Note: The challenges are inherent to a growth-stage B2B tech company and highlight the need for adaptability, strong communication, and a results-oriented approach to design.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to translate complex technical or business information into a simple, visually appealing asset. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact).
"How do you ensure brand consistency across various marketing channels and collateral types, especially when working remotely?" (Highlight adherence to guidelines, communication, and quality control).
"Walk us through a B2B marketing campaign you designed. What were the objectives, your role, and the results?" (Be prepared to discuss strategy, execution, and quantifiable impact). Company & Culture Questions:
"What interests you about Lago and our focus on data-driven solutions in the B2B tech space?" (Research Lago's products and market position).
"How do you maintain productivity and communication in a remote work environment, especially with a PST schedule?" (Emphasize self-discipline, proactive communication, and time management).
"How do you collaborate with marketing and sales teams to understand their needs and deliver effective design solutions?" (Share examples of cross-functional collaboration). Portfolio Presentation Strategy:
Storytelling: For each project, tell a concise story that includes the challenge, your approach, the solution, and the impact or results.
B2B Focus: Clearly articulate the B2B context of each relevant project and how your design served a business objective.
Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and why you chose specific tools for certain tasks.
Visual Hierarchy and Branding: Point out specific design elements that demonstrate your understanding of visual hierarchy, typography, layout, and brand guidelines.

📝 Enhancement Note: Interview preparation should heavily focus on showcasing B2B relevance, commercial impact, and the ability to work effectively in a remote, deadline-driven environment.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features B2B marketing, sales collateral, and branding examples. Tailor your resume to highlight relevant skills and experience.
ATS Optimization: Integrate keywords from the job description naturally into your resume and cover letter, such as "B2B design," "sales decks," "marketing collateral," "Adobe Creative Suite," and "brand consistency."
Prepare for Portfolio Review: Be ready to discuss your chosen projects in detail, focusing on your process, commercial impact, and ability to translate complex information visually.
Company Research: Familiarize yourself with Lago's products, services, and market positioning to articulate your interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Graphic Designer