Marketing Graphic Designer at Lago

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Lago

Location: Colombia (Remote within Latin America)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-07

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Drive visual storytelling for B2B marketing initiatives, translating complex business concepts into compelling visual assets.
Own and execute corporate branding guidelines across all marketing collateral and digital platforms.
Collaborate closely with Marketing and Sales teams to develop high-impact sales enablement materials and campaign assets.
Create engaging digital advertising creative and social media graphics tailored for professional B2B audiences.
Manage the end-to-end design process for multiple projects, ensuring timely delivery and adherence to quality standards.

📝 Enhancement Note: This role is specifically focused on B2B marketing and sales enablement, differentiating it from e-commerce or product design roles. The emphasis is on translating dense business content into polished, executive-ready visuals, requiring a strong commercial mindset alongside design skills.

📈 Primary Responsibilities

Sales & Marketing Collateral Development: Design executive presentations, sales decks, one-pagers, case studies, brochures, and other marketing collateral that effectively communicate value propositions.
Content Visualization: Transform whitepapers, research reports, and complex data into visually engaging and easily digestible assets for B2B audiences.
Digital Advertising Creative: Develop eye-catching creative for paid social media campaigns (particularly LinkedIn), digital ads, and other online marketing channels.
Brand Consistency & Management: Uphold and enforce corporate visual identity standards, ensuring all design outputs align with brand guidelines, typography, and layout principles.
Web & Campaign Asset Creation: Design visual layouts and graphics for marketing campaign landing pages, event registration pages, and website updates.
Event Branding Support: Create visual assets for marketing events, including invitations, promotional materials, booth graphics, and signage.
Quality Assurance: Meticulously proofread all designs for spelling, accuracy, and clarity, ensuring all final materials are polished and professional.
Project Workflow Management: Manage multiple design requests simultaneously, prioritizing projects based on deadlines and strategic marketing needs, while maintaining clear communication on project status and timelines.

📝 Enhancement Note: The responsibilities highlight a strategic need for a designer who can not only execute visually but also understand the commercial objectives behind marketing and sales efforts. The emphasis on translating "dense content" and supporting "executive presentations" points to a need for sophisticated design thinking beyond basic graphic creation.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and relevant professional experience are paramount. A degree in Graphic Design, Visual Communications, or a related field is often beneficial.

Experience: Minimum of 2 years of professional graphic design experience, with a significant focus on B2B marketing and sales collateral.

Required Skills:

B2B Design Expertise: Proven experience designing for B2B software, technology, SaaS, or professional services organizations.
Portfolio Excellence: A strong portfolio demonstrating commercial marketing, branding, and sales collateral design work.
Adobe Creative Suite Proficiency: Expert-level skills in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Design Principles Mastery: Deep understanding of visual hierarchy, typography, layout, color theory, and branding principles.
Attention to Detail: Exceptional attention to detail and a keen eye for proofreading accuracy and visual polish.
Project Management: Ability to manage multiple design projects concurrently, prioritize tasks effectively, and meet strict deadlines.
Communication & Organization: Strong verbal and written communication skills, with excellent organizational abilities for managing requests and project workflows.

Preferred Skills:

SaaS/Tech Design: Specific experience designing for B2B SaaS, software, or technology companies.
Digital Advertising: Experience creating creative for LinkedIn advertising and other paid digital channels.
Presentation Design: Proficiency in designing compelling sales decks and executive presentations.
Content Transformation: Experience transforming whitepapers, research, and case studies into visually engaging formats.
Event Design: Familiarity with designing assets for corporate events, conferences, and trade shows.
Landing Page Design: Experience designing graphics and layouts for campaign landing pages.
Figma Proficiency: Familiarity or proficiency with Figma for collaborative design workflows.
Cross-functional Collaboration: Experience working closely with Marketing and Sales teams to align design efforts with business objectives.

📝 Enhancement Note: The distinction between required and preferred skills emphasizes the need for practical, B2B-focused design experience. The preference for Figma suggests a move towards more collaborative and modern design workflows, while specific experience in areas like LinkedIn advertising and sales decks indicates the core function of supporting revenue-generating activities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

B2B Marketing & Branding Focus: Showcase a minimum of 2 years of professional work demonstrating a strong understanding of B2B marketing principles and corporate branding.
Commercial Impact Examples: Include case studies or examples that highlight how your designs contributed to marketing campaign success, sales enablement, or brand perception.
Content Transformation Projects: Feature projects where you successfully translated complex, dense information (e.g., whitepapers, technical reports) into clear and visually appealing graphics.
Collateral & Presentation Design: Demonstrate proficiency in creating a variety of marketing collateral, including sales decks, brochures, one-pagers, and digital ad creative.
Process & Workflow Clarity: Briefly outline your design process for key projects, emphasizing how you manage requests, collaborate with stakeholders, and ensure quality.

Process Documentation:

Workflow Design: Be prepared to discuss how you approach designing for B2B marketing and sales, including your steps from brief to final asset.
Collaboration & Feedback Integration: Demonstrate how you integrate feedback from Marketing and Sales teams into your design iterations.
Quality Control Measures: Explain your personal quality assurance process for ensuring accuracy, brand consistency, and client-readiness of all designs.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a B2B marketing and sales focus. Candidates should curate their portfolios to prominently feature examples that align with the responsibilities, particularly content visualization and sales collateral.

💵 Compensation & Benefits

Salary Range: Up to $12 USD per hour, translating to approximately $1,900 - $2,000 USD per month, based on a 40-hour work week (9 AM - 5 PM PST).

Benefits:

Remote Work Flexibility: Opportunity to work from anywhere within the specified Latin American regions, promoting global work-life balance.
Growth Opportunities: As a key contributor, there is potential to shape your role and advance your career within the company as it grows.
Innovative Culture: Be part of a team that utilizes data-driven approaches and embraces innovation in a dynamic market.
Work-Life Balance: The company emphasizes work-life balance, facilitated by its remote-first approach.

Working Hours: Monday - Friday, 9 AM - 5 PM PST (Pacific Standard Time), totaling 40 hours per week. This schedule requires adherence to a specific time zone for collaboration.

📝 Enhancement Note: The salary is presented as an hourly rate with a monthly range, common for remote roles, particularly in LATAM. The PST work hours indicate a need for candidates to align with US West Coast business hours for effective collaboration, despite being remote.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (SaaS) - Lago operates in a rapidly evolving market, likely focusing on solutions that leverage data for business success.

Company Size: Not explicitly stated, but the emphasis on "growth opportunities" and "shaping your role" suggests a growing company, potentially a scale-up or mid-stage startup.

Founded: Not specified, but the company's focus on innovation and data suggests a modern, forward-thinking organization.

Team Structure:

The designer will likely work closely with the VP of Marketing and collaborate with members of the Marketing and Sales teams.
The role implies a degree of autonomy, suggesting a flat or moderately hierarchical structure where individual contributions are highly valued.
Cross-functional collaboration is a key aspect, requiring seamless communication and alignment with revenue-generating departments. Methodology:
Data-Driven Approach: The company values leveraging data to solve challenges and drive success. This implies that design decisions may be informed by analytics and performance metrics.
Process Optimization: The role itself involves streamlining workflows and improving the efficiency of marketing and sales material creation.
Innovation & Adaptability: Operating in a rapidly evolving market requires a culture that embraces new ideas and adapts quickly to change.

Company Website: lagodesign.com

📝 Enhancement Note: The company culture appears to be growth-oriented, data-informed, and collaborative, typical of dynamic SaaS companies. The remote-first nature and focus on work-life balance are key cultural indicators.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist contributor, likely mid-level for a Graphic Designer with B2B marketing experience. It offers a chance to deepen expertise in B2B visual communication and potentially expand into marketing operations support.

Reporting Structure: The designer will report to a marketing leadership role, likely the VP of Marketing, and will collaborate extensively with Sales and Marketing team members.

Operations Impact: The graphic designer's output directly impacts the effectiveness of marketing campaigns, sales enablement efforts, and overall brand perception. Strong design contributes to lead generation, conversion rates, and client engagement.

Growth Opportunities:

Role Specialization: Deepen expertise in B2B SaaS design, content visualization, and sales enablement materials.
Skill Expansion: Opportunity to learn and apply skills in Figma, digital advertising creative, and potentially broader marketing operations functions.
Leadership Potential: As the company grows, there may be opportunities to take on more senior design responsibilities, manage junior designers, or lead design initiatives.
Cross-functional Development: Gain valuable insights into sales and marketing strategies through close collaboration with these teams.

📝 Enhancement Note: The growth opportunities are framed around deepening specialization and expanding skill sets within the marketing and design domain, with potential for increased responsibility in a growing company.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a global team, valuing work-life balance and offering flexibility.

Office Location(s): Remote within Latin America (Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, El Salvador).

Workspace Context:

Flexibility: The remote setup allows for a flexible work environment, enabling employees to work from their preferred location.
Technology Dependence: Success relies on robust digital communication tools and reliable internet access to facilitate collaboration and project delivery.
Collaborative Tools: Expect to use various digital collaboration platforms for communication, file sharing, and potentially design feedback (e.g., Slack, project management tools, cloud storage).

Work Schedule: A structured 40-hour work week (Monday-Friday, 9 AM - 5 PM PST) is required. While remote, adherence to this schedule is crucial for team synchronization and real-time collaboration.

📝 Enhancement Note: The remote nature is a significant aspect, but the fixed PST hours are critical for candidates to consider for work-life integration and potential scheduling conflicts with local activities.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, cultural fit, and understanding of the B2B context.
Portfolio Review & Skills Assessment: A dedicated session to walk through your portfolio, discuss your design process, and potentially present case studies of B2B marketing or sales collateral. Expect questions on your approach to translating complex information.
Technical/Skills Test: A design challenge may be presented, requiring you to create a specific asset (e.g., a social media ad, a section of a sales deck) within a given timeframe and brief.
Hiring Manager Interview: A final interview with the VP of Marketing or relevant team lead to discuss strategic alignment, cultural fit, and long-term potential.

Portfolio Review Tips:

Curate for B2B: Prioritize and prominently feature your strongest B2B marketing and sales collateral projects.
Tell the Story: For each project, explain the challenge, your design process, the tools used, and the impact or outcome of your work. Quantify results where possible.
Showcase Content Transformation: Include examples of how you've simplified complex data or information into engaging visuals.
Highlight Brand Adherence: Demonstrate your ability to work within and maintain brand guidelines.
Be Ready for Figma/Adobe Questions: Prepare to discuss your proficiency and workflow in the required design software.

Challenge Preparation:

Understand the Brief: Carefully analyze any design challenge brief, paying close attention to the target audience, objectives, and constraints.
Time Management: Practice completing design tasks efficiently within realistic time limits.
Strategic Rationale: Be prepared to articulate the strategic thinking behind your design choices, not just the aesthetic execution.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's portfolio and practical design skills, with a strong emphasis on understanding B2B marketing objectives and translating complex information visually.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite:
- Adobe Photoshop: For image editing, manipulation, and digital asset creation.
- Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.
- Adobe InDesign: For layout design of brochures, whitepapers, case studies, and presentations.
Figma (Preferred): For collaborative design, prototyping, and UI/UX elements, especially for web and landing pages.

Analytics & Reporting: While not a direct responsibility, understanding how your designs perform (e.g., ad click-through rates, engagement on social media) is beneficial. Familiarity with analytics dashboards is a plus.

CRM & Automation: No direct CRM interaction is specified, but understanding how sales collateral is used within a CRM context can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Figma is a strong preference, indicating a modern design workflow. Awareness of how designs integrate into marketing campaigns and sales processes is valuable.

👥 Team Culture & Values

Operations Values:

Commercial Acumen: A strong focus on business objectives, understanding that design serves a commercial purpose in marketing and sales.
Precision & Polish: A commitment to high-quality execution, attention to detail, and delivering client-ready assets.
Collaboration: Openness to feedback and a proactive approach to working with cross-functional teams.
Efficiency & Agility: Ability to manage workload effectively, prioritize tasks, and adapt to changing project needs in a fast-paced environment.
Data-Informed Design: A willingness to consider performance data when making design decisions and iterating on creative assets.

Collaboration Style:

Cross-functional Integration: Expect to work closely with Marketing and Sales teams, requiring clear communication and alignment on project goals.
Feedback-Driven Iteration: A culture that values constructive feedback to refine designs and ensure they meet strategic objectives.
Knowledge Sharing: Openness to sharing design best practices and insights, potentially contributing to a broader understanding of visual communication within the company.

📝 Enhancement Note: The values emphasize the commercial application of design and the importance of collaborative, iterative processes within a remote, globally distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: The primary challenge will be consistently translating complex B2B concepts and data into clear, compelling visual narratives.
Remote Collaboration: Effectively collaborating and maintaining strong communication with a remote team across different time zones (though the PST schedule aims to mitigate this).
Balancing Speed and Quality: Managing multiple urgent design requests while maintaining high standards of quality and brand consistency.
Evolving Market Demands: Adapting design strategies to meet the dynamic needs of the B2B SaaS market and digital advertising trends.

Learning & Development Opportunities:

B2B SaaS Design Specialization: Deepen expertise in the nuances of designing for the technology sector.
Digital Advertising Creative: Develop advanced skills in creating effective visuals for paid social and digital ad platforms.
Cross-functional Acumen: Gain a deeper understanding of marketing strategy, sales processes, and revenue generation.
Tool Proficiency: Enhance skills in Figma and potentially explore other design or marketing technology tools.

📝 Enhancement Note: The challenges are framed around the core demands of the role, with growth opportunities focused on skill enhancement and strategic development within the B2B marketing context.

💡 Interview Preparation

Strategy Questions:

"Describe your process for transforming a dense whitepaper or research report into a visually engaging infographic or presentation." (Focus on methodology, tools, and audience consideration).
"How do you ensure brand consistency across a variety of marketing materials, especially when working remotely?" (Highlight understanding of brand guidelines, asset management, and communication).
"Walk us through a B2B marketing campaign or sales enablement project where your design significantly contributed to the outcome. What was the challenge, your approach, and the results?" (Prepare a concise case study). Company & Culture Questions:
"What interests you about working for Lago and our specific focus on B2B SaaS?" (Research Lago's offerings and market position).
"How do you approach receiving and incorporating feedback from non-design stakeholders, such as Marketing or Sales?" (Demonstrate collaboration and adaptability).
"How do you stay updated on design trends, particularly within the B2B technology and digital advertising space?" (Show initiative and industry awareness). Portfolio Presentation Strategy:
Lead with B2B Impact: Start with projects that best showcase your B2B marketing and sales collateral experience and their commercial impact.
Explain Your 'Why': For each project, articulate the strategic rationale behind your design choices, not just the aesthetic elements.
Quantify Success: Whenever possible, present metrics or outcomes that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, positive client feedback).
Showcase Workflow: Be ready to discuss your process, including how you manage timelines, collaborate, and ensure quality.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of B2B marketing objectives, practical design skills in the required software, and the ability to articulate the commercial impact of design work.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features at least 2-3 strong examples of B2B marketing collateral, sales presentations, or content visualization projects. Tailor your portfolio's introductory statement to highlight your B2B focus.
Resume Optimization: Update your resume to clearly state your years of professional graphic design experience and specifically mention your experience with B2B marketing, sales collateral, and the required Adobe Creative Suite tools. Use keywords from the job description.
Prepare Your Narrative: Be ready to articulate your design process, explain your choices for specific portfolio pieces, and discuss how your work has contributed to marketing or sales objectives. Practice presenting your portfolio concisely.
Research Lago: Understand Lago's product, target market, and recent marketing efforts to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Graphic Designer