Marketing Graphic Designer at Lago

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Lago

Location: Mexico City, Mexico (Remote - Latin America)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 07, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Latin America only)

🚀 Role Summary

This role focuses on translating complex B2B marketing and sales content into visually compelling assets for executive-level consumption.
The Graphic Designer will be instrumental in maintaining and enhancing the corporate visual identity across all marketing and sales collateral.
Key responsibilities include designing sales decks, marketing campaigns, digital advertising creative, and event materials with a strong commercial focus.
The position demands proficiency in Adobe Creative Suite and the ability to manage multiple design projects simultaneously within a remote, Latin America-based team structure.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the emphasis on "commercially minded B2B designer," "translate complex business and marketing content into polished, executive-ready visual assets," and supporting "Sales and Marketing teams with presentation and collateral design" strongly suggests this role sits within or closely supports Revenue Operations or Go-To-Market Operations functions by providing essential visual enablement materials. The focus is less on pure brand aesthetics and more on driving business outcomes through design.

📈 Primary Responsibilities

Sales Enablement Design: Design and refine sales decks, executive presentations, one-pagers, case studies, and brochures to effectively communicate value propositions to B2B clients.
Content Transformation: Translate dense content such as whitepapers, research reports, and complex data into visually engaging and easily digestible infographics, charts, and visual assets.
Digital Advertising Creative: Develop eye-catching creative assets for paid social media campaigns (particularly LinkedIn), digital ads, and other online advertising platforms targeting professional B2B audiences.
Marketing Campaign Visuals: Design cohesive visual assets for integrated marketing campaigns, including social media graphics, website banners, and promotional materials.
Brand Consistency Management: Uphold and enforce corporate brand guidelines, ensuring consistency in typography, layout, color palettes, and visual standards across all deliverables.
Event Marketing Support: Create compelling visual materials for marketing events, including invitations, promotional flyers, booth graphics, signage, and digital assets for registration pages.
Web Asset Creation: Design visual layouts and graphics for campaign landing pages, event registration pages, and other web-based marketing initiatives.
Quality Assurance: Meticulously proofread all designs for spelling, grammatical accuracy, and clarity, ensuring all final materials are polished and professional.
Project Workflow Management: Effectively manage multiple design requests simultaneously, prioritizing projects based on deadlines and strategic marketing needs, and communicating project status clearly.

📝 Enhancement Note: The explicit mention of "Sales decks and executive presentations," "Transform whitepapers, research, and other dense content into visually engaging assets," and "Support Sales and Marketing teams with presentation and collateral design" points towards a critical role in Sales Enablement, which is a core component of Sales Operations and GTM Strategy. This designer is expected to contribute directly to revenue-generating activities through visual communication.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles in this domain. Equivalent professional experience will also be considered.

Experience: A minimum of 2 years of professional graphic design experience is required, with a strong emphasis on direct B2B design within the technology, SaaS, or professional services sectors.

Required Skills:

B2B Design Expertise: Proven experience designing for business-to-business audiences, understanding their unique communication needs and preferences.
Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign are essential for creating and refining visual assets.
Marketing & Sales Collateral Creation: Demonstrated ability to produce high-quality marketing and sales collateral, including presentations, brochures, and one-pagers.
Visual Hierarchy & Layout: Strong understanding of fundamental design principles, including visual hierarchy, typography, layout composition, and color theory.
Branding & Visual Identity: Ability to interpret and apply brand guidelines consistently to maintain a cohesive corporate visual identity.
Attention to Detail: Exceptional eye for detail and accuracy, including strong proofreading skills for text and visual elements.
Project Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks effectively, and meet strict deadlines in a fast-paced environment.
Communication Skills: Excellent verbal and written communication skills for clear project status updates and collaboration with cross-functional teams.

Preferred Skills:

B2B SaaS/Software/Technology Experience: Direct experience designing for companies in the SaaS, software, or broader technology sectors.
LinkedIn Advertising Design: Experience creating effective visual assets specifically for LinkedIn ad campaigns.
Sales Deck & Executive Presentation Design: Specialized skill in crafting persuasive and visually appealing sales presentations.
Whitepaper & Case Study Design: Expertise in transforming complex information into engaging long-form content visuals.
Event/Conference Design: Experience designing for corporate events, trade shows, and conferences.
Landing Page Design: Familiarity with designing visually effective landing pages for marketing campaigns.
Figma Proficiency: Experience with Figma, a popular collaborative interface design tool, for digital asset creation.
Cross-functional Collaboration: Experience working closely with Marketing and Sales teams to understand their visual needs and deliver impactful solutions.

📝 Enhancement Note: The "Preferred Skills" section, particularly "LinkedIn advertising design," "Sales deck/executive presentation design," and "Whitepaper and case-study design," are directly aligned with supporting Sales Operations and Go-To-Market initiatives. These are key areas where visual assets directly impact lead generation, sales conversion, and customer engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

B2B Marketing & Branding Focus: The portfolio must prominently showcase professional experience in B2B marketing and corporate branding, illustrating a commercial mindset.
Sales Collateral Examples: Include specific examples of sales decks, one-pagers, and marketing collateral designed to support sales efforts and drive business objectives.
Content Transformation Case Studies: Present case studies demonstrating the ability to translate complex, dense information (e.g., whitepapers, research) into visually engaging and understandable assets.
Digital & Campaign Design: Showcase examples of digital advertising creative (including social media ads), website graphics, and assets used in broader marketing campaigns.
Brand Consistency Demonstration: Highlight projects where brand guidelines were strictly followed, demonstrating an understanding of visual identity management.

Process Documentation:

Workflow Design & Optimization: Be prepared to discuss your process for managing design requests from intake to final delivery, including how you prioritize and organize tasks.
Collaboration & Feedback Integration: Describe your approach to receiving feedback from stakeholders (e.g., Marketing, Sales) and how you integrate it into the design process to ensure alignment and achieve desired outcomes.
Tool Proficiency & Application: Be ready to articulate how you leverage Adobe Creative Suite and potentially Figma to achieve specific design goals and optimize workflow efficiency.

📝 Enhancement Note: For a role supporting Sales and Marketing Operations, the portfolio should not just be a collection of pretty pictures. It needs to demonstrate an understanding of how design drives business outcomes. Candidates should be ready to articulate the "why" behind their design choices and how they contributed to marketing or sales objectives. The emphasis on "commercial focus" and "executive-ready" assets is critical.

💵 Compensation & Benefits

Salary Range: Based on the provided information of "Up to $12 per hour" and a 40-hour work week, translating to "$1,900 - $2,000 Monthly," this offers a competitive rate for mid-level graphic design roles in Latin America. For a monthly salary of $1,900 - $2,000 USD, this translates to an annual salary range of approximately $22,800 - $24,000 USD. This range is benchmarked against similar remote B2B graphic design roles within the specified Latin American countries, considering factors like cost of living and market demand for specialized design skills.

Benefits:

Remote Work Flexibility: Opportunity to work from anywhere within Latin America, promoting excellent work-life balance.
Growth Opportunities: Potential to shape your role and advance your career within a growing company, with opportunities for increased responsibility and skill development.
Innovative Culture: Be part of a forward-thinking team that leverages data and innovation to solve challenges and drive success in a dynamic market.
Global Team Experience: Collaborate with a diverse, international team, broadening your professional network and cultural understanding.

Working Hours: The role requires a commitment of 40 hours per week, scheduled Monday to Friday, from 9 AM to 5 PM PST (Pacific Standard Time). This structured schedule ensures alignment with core business hours for effective collaboration and project management.

📝 Enhancement Note: The salary is specified in USD, which is a significant benefit for candidates in Latin America, offering stability against local currency fluctuations. The "9 AM - 5 PM PST" requirement indicates a need for significant overlap with US West Coast business hours, which is common for remote roles supporting North American companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the B2B software and technology sector, specifically focusing on SaaS solutions. The company is dedicated to leveraging data to solve complex business challenges, indicating a data-driven and analytical approach to its operations and product development.

Company Size: The exact size is not specified, but the description of a "global team" and "Growth Opportunities" suggests a growing company, likely in the startup or scale-up phase, where individuals can have a significant impact.

Founded: The founding date is not provided, but the company's focus on innovation and a "rapidly evolving market" suggests it is likely a relatively modern organization.

Team Structure:

Cross-functional Collaboration: The Graphic Designer will work closely with Marketing and Sales teams, implying a collaborative environment where design directly supports revenue-generating functions.
Remote & Global: The team is distributed across Latin America, fostering a remote-first culture that values independence and effective asynchronous communication.
Impact-Oriented: The emphasis on solving challenges and driving success suggests a culture focused on tangible results and continuous improvement.

Methodology:

Data-Driven Decision Making: Lago emphasizes leveraging data to solve challenges, suggesting that insights and analytics play a key role in their operational strategies.
Process Optimization: The need for a "commercially minded" designer who can translate complex information indicates a focus on efficiency and clarity in communication.
Innovation & Adaptability: Operating in a "rapidly evolving market" implies a culture that embraces new technologies and approaches to stay competitive.

Company Website: lagodesign.com

📝 Enhancement Note: Lago's focus on data and innovation within the B2B SaaS space means that the Marketing Graphic Designer will be expected to create visuals that not only look good but also communicate complex technical or business concepts effectively, supporting the sales funnel and customer education.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It’s a specialist role within the marketing function, providing critical visual support that directly impacts sales enablement and marketing campaign effectiveness. The opportunity to "shape your role and grow with us" suggests potential for advancement into more senior design positions or specialized areas within marketing operations.

Reporting Structure: While not explicitly stated, the designer will likely report to a Marketing Manager or Director, with close collaboration and direction from the VP of Marketing, as indicated by the need to support them.

Operations Impact: The Graphic Designer's output will have a direct impact on lead quality, sales conversion rates, and brand perception. By creating compelling sales collateral and marketing materials, they contribute significantly to the effectiveness of the sales pipeline and overall revenue generation strategy.

Growth Opportunities:

Role Expansion: The "chance to shape your role" offers the opportunity to take on more complex design projects, lead visual aspects of larger campaigns, or specialize in areas like motion graphics or UI/UX design for marketing assets.
Skill Development: Through exposure to B2B SaaS marketing challenges, there are opportunities to deepen expertise in areas like data visualization, sales enablement design, and digital advertising creative.
Leadership Potential: As the company grows, there may be opportunities to mentor junior designers or lead design initiatives within specific marketing or sales operations projects.

📝 Enhancement Note: The growth potential is tied to the company's expansion and the candidate's ability to demonstrate impact. Candidates should focus on how their design work directly contributes to business metrics in their portfolio and interviews.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their preferred location within Latin America. The company fosters a remote-first culture, emphasizing flexibility and autonomy.

Office Location(s): The role is open to candidates located in Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, and El Salvador. This broad geographical reach allows for a diverse talent pool.

Workspace Context:

Flexibility & Autonomy: Employees are trusted to manage their own workspace and schedule within the defined working hours, promoting a healthy work-life balance.
Digital Collaboration Tools: The team relies on digital tools for communication and project management, ensuring seamless collaboration despite geographical distribution.
Focus on Output: The remote environment emphasizes productivity and the delivery of high-quality work, rather than physical presence in an office.

Work Schedule: A consistent 40-hour work week is expected, Monday through Friday, from 9 AM to 5 PM PST. This schedule ensures significant overlap with US West Coast business hours for effective communication and collaboration with stakeholders, particularly the VP of Marketing.

📝 Enhancement Note: While fully remote, the strict PST working hours requirement means candidates must be prepared for a schedule that might differ significantly from local norms in some Latin American countries, especially for those in time zones far from PST.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely includes a review of your resume and portfolio to assess basic qualifications and design aesthetic.
Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or present a portfolio case study that demonstrates their ability to translate complex B2B content into effective visual assets.
Team/Manager Interviews: Interviews with the hiring manager (likely VP of Marketing) and potentially other team members to assess cultural fit, communication skills, and strategic thinking.
Final Round: May involve a discussion about past projects, problem-solving approaches, and how you align with the company's values and goals.

Portfolio Review Tips:

Highlight B2B & Commercial Impact: Ensure your portfolio clearly showcases projects with a strong B2B focus and demonstrates how your design work contributed to marketing or sales objectives (e.g., increased engagement, lead generation, clearer communication).
Showcase Content Transformation: Include examples where you've taken complex data, research, or technical information and made it visually accessible and engaging.
Detail Your Process: For key projects, briefly explain your design process, the problem you were solving, your creative decisions, and the outcome.
Tailor to Lago's Needs: Emphasize projects similar to what Lago requires: sales decks, marketing collateral, digital ads, and whitepaper/case study designs.
Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

Understand B2B Context: Familiarize yourself with common B2B marketing and sales challenges, especially within the SaaS or technology sectors.
Practice Translating Information: Work on exercises that involve taking raw text or data and quickly conceptualizing visual representations.
Focus on Clarity & Impact: For any design challenge, prioritize clear communication and how the design effectively serves its intended business purpose.
Time Management: If a timed exercise is given, practice working efficiently under pressure.

📝 Enhancement Note: The emphasis on "commercially minded B2B designer" and "executive-ready visual assets" means interviewers will look for strategic thinking behind design choices, not just aesthetic talent. Be prepared to articulate the business value of your design work.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign is mandatory for creating and editing a wide range of marketing and sales assets.
Figma (Preferred): Experience with Figma is highly desirable, indicating a preference for modern, collaborative design tools, particularly useful for web and digital assets.

Analytics & Reporting:

While not directly an analytics role, an understanding of how design impacts engagement metrics (e.g., click-through rates on ads, conversion rates on landing pages) is beneficial. Familiarity with how marketing analytics are used to inform design decisions would be a plus. CRM & Automation:
No direct CRM or automation tools are listed for the designer, but awareness of how marketing automation platforms and CRMs are used to deliver marketing campaigns and manage sales processes will provide valuable context for creating relevant visuals.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a hard requirement. Experience with Figma is a strong differentiator, especially for digital and web-related design tasks.

👥 Team Culture & Values

Operations Values:

Commercial Acumen: A strong focus on understanding business objectives and translating them into effective visual solutions that drive sales and marketing success.
Detail-Oriented: A commitment to accuracy, quality, and adherence to brand standards in all design outputs.
Efficiency & Productivity: The ability to manage multiple projects effectively and deliver high-quality work within deadlines, characteristic of a results-driven operations team.
Adaptability & Learning: A willingness to learn new tools and techniques, and adapt to the evolving needs of a dynamic B2B SaaS market.
Collaboration: Working effectively with Marketing and Sales teams to ensure designs meet strategic goals and stakeholder requirements.

Collaboration Style:

Cross-functional Partnership: The role requires close collaboration with Marketing and Sales teams, necessitating strong communication and the ability to understand and incorporate their needs into design solutions.
Feedback Integration: An open approach to receiving and acting upon constructive feedback from stakeholders to refine designs and ensure alignment with campaign objectives.
Remote Teamwork: Proficiency in asynchronous communication and collaboration using digital tools to maintain project momentum and team cohesion across different locations.

📝 Enhancement Note: The company's emphasis on "leveraging data to solve challenges" and operating in a "rapidly evolving market" suggests a culture that values analytical thinking, continuous improvement, and proactive problem-solving, even within a creative role.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complex Concepts: A primary challenge will be taking intricate B2B concepts, data, or technical information and distilling them into clear, compelling, and visually appealing designs for diverse audiences.
Balancing Brand Consistency with Campaign Needs: Effectively maintaining strict brand guidelines while creating fresh and engaging visuals for various marketing campaigns and sales initiatives.
Managing Remote Collaboration: Ensuring seamless communication and project delivery within a fully remote, geographically dispersed team, potentially across different time zones.
Keeping Pace with Evolving Design Trends: Staying current with design best practices, software updates, and emerging visual trends relevant to B2B marketing and digital advertising.

Learning & Development Opportunities:

Specialization in B2B SaaS Design: Deepen expertise in visual communication strategies specific to the software and technology industry.
Digital Advertising Creative: Develop advanced skills in designing high-performance creative for platforms like LinkedIn.
Sales Enablement Best Practices: Gain insights into how visual assets directly support sales processes and contribute to revenue growth.
Exposure to Global Markets: Understand the nuances of designing for diverse B2B markets within Latin America and potentially beyond.

📝 Enhancement Note: The challenges are framed around the specific demands of B2B marketing design. Growth opportunities are geared towards specializing within this niche and leveraging the remote, global context.

💡 Interview Preparation

Strategy Questions:

"Describe your process for translating complex technical information into an easily understandable visual asset. Can you walk us through an example from your portfolio?" (Focus on your methodology, tools, and outcome.)
"How do you ensure brand consistency across various marketing materials, especially when working on different types of collateral (e.g., social media ads vs. sales decks)?" (Highlight your understanding of brand guidelines and your systematic approach.)
"Imagine you receive conflicting feedback from Sales and Marketing on a design. How would you navigate this situation to reach a resolution?" (Demonstrate your communication, negotiation, and problem-solving skills.) Company & Culture Questions:
"What interests you about Lago's mission and its focus on B2B SaaS solutions?" (Research Lago's product and market position.)
"How do you approach working in a fully remote team environment, and what strategies do you use to stay connected and productive?" (Highlight your self-discipline, communication tools, and collaboration style.)
"How do you measure the success of your design work in a marketing or sales context?" (Think about metrics like engagement, conversion rates, clarity of message, and stakeholder satisfaction.) Portfolio Presentation Strategy:
Structure Your Case Studies: For each key project, explain the brief/problem, your approach, design decisions (and why), challenges, and the final outcome/impact.
Quantify Impact Where Possible: If you have data on how your designs performed (e.g., higher click-through rates, positive feedback from sales teams), be ready to share it.
Highlight B2B Relevance: Clearly articulate the B2B context of your projects and how they served commercial objectives.
Showcase Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma in your projects.
Be Concise and Engaging: Present your work clearly and confidently, allowing time for questions.

📝 Enhancement Note: Interviewers will be looking for a designer who is not just technically skilled but also a strategic partner who understands how design contributes to business goals in a B2B context.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

Submit your application through the provided application link on Workable.
Tailor Your Resume & Portfolio: Ensure your resume and portfolio specifically highlight your B2B design experience, proficiency in Adobe Creative Suite, and examples of sales collateral, marketing campaigns, and content transformation projects.
Prepare Your Portfolio Walkthrough: Be ready to present key projects from your portfolio, articulating your design process, strategic decisions, and the business impact of your work.
Research Lago: Understand Lago's product, target market, and brand positioning to tailor your application and prepare for questions about your interest in the company and its mission.
Confirm Remote Work & Time Zone Alignment: Double-check your ability to consistently work within the Monday-Friday, 9 AM - 5 PM PST schedule from your Latin American location.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Graphic Designer