Marketing Graphic Designer at Lago

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Lago

Location: Remote (Latin America Only: Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, El Salvador)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 07, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This role is pivotal in translating complex B2B marketing and business content into polished, executive-ready visual assets, focusing on corporate branding and marketing campaigns.
The Marketing Graphic Designer will support the VP of Marketing by creating compelling visuals for sales enablement, events, paid social media, and digital experiences, emphasizing a strong commercial focus.
Responsibilities include designing sales decks, one-pagers, case studies, brochures, LinkedIn ads, social media graphics, and event materials, ensuring brand consistency and adherence to visual standards.
The ideal candidate possesses a keen eye for detail, a solid understanding of design principles, and proven experience in B2B software, technology, SaaS, or professional services organizations.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities and required experience strongly indicate a need for operational excellence in creative asset production and management, aligning it with Marketing Operations or Creative Operations functions. The emphasis on B2B, sales enablement, and translating complex content suggests a strategic design role rather than purely aesthetic execution.

📈 Primary Responsibilities

Sales & Marketing Collateral Development: Design and produce high-impact sales decks, executive presentations, one-pagers, case studies, brochures, and other marketing collateral to support sales and marketing initiatives.
Content Visualization: Transform dense content, such as whitepapers, research reports, and complex business data, into visually engaging and easily digestible assets that resonate with B2B audiences.
Digital Advertising & Social Media Graphics: Create eye-catching creative assets for LinkedIn advertising, other digital ad platforms, social media campaigns, and general website graphics, ensuring alignment with campaign objectives and brand guidelines.
Event & Brand Support: Design promotional materials, invitations, booth graphics, signage, and other visual assets for corporate events and summits, maintaining consistent visual branding across all touchpoints.
Brand Stewardship: Uphold and enforce corporate visual identity guidelines, ensuring consistency in typography, layout, color palettes, and overall visual standards across all created assets.
Workflow Management: Efficiently manage a simultaneous pipeline of multiple design requests, prioritizing projects based on deadlines, marketing priorities, and business impact, while maintaining clear communication on project status and timelines.
Quality Assurance: Conduct thorough proofreading of all design outputs for spelling, accuracy, clarity, and adherence to brand guidelines, ensuring all final materials are client- and prospect-ready.

📝 Enhancement Note: The detailed breakdown of responsibilities across sales, digital, events, and brand stewardship indicates a comprehensive role in managing the visual output of marketing and sales efforts. The emphasis on workflow management and quality assurance highlights the operational aspect of this creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and marketing is expected. Formal education in Graphic Design, Visual Arts, Marketing, or a related field is beneficial.

Experience: Minimum of 2 years of professional graphic design experience, with a specific emphasis on B2B environments.

Required Skills:

Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign are essential for creating and manipulating visual assets.
B2B Design Expertise: Demonstrated experience designing for business-to-business clients, understanding their unique communication needs and aesthetic preferences.
Marketing & Sales Collateral Creation: Proven ability to design effective sales decks, presentations, brochures, case studies, and other marketing materials.
Branding & Visual Identity: Strong understanding of branding principles, visual hierarchy, typography, layout design, and the ability to consistently apply brand guidelines.
Attention to Detail: Meticulous attention to detail and strong proofreading skills to ensure accuracy and polish in all final deliverables.
Project & Workflow Management: Ability to effectively manage multiple design projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.
Communication & Organization: Excellent verbal and written communication skills, coupled with strong organizational abilities for managing requests and project statuses.

Preferred Skills:

B2B SaaS/Software/Technology/Professional Services Experience: Direct experience within these specific industries, understanding their nuances and design requirements.
Digital Advertising Design: Experience designing creative assets for platforms like LinkedIn Ads and other digital advertising channels.
Presentation Design: Specialized skills in creating compelling and professional executive-level presentations.
Whitepaper & Case Study Design: Expertise in translating complex information into visually appealing reports.
Event & Conference Design: Experience designing materials for corporate events, including signage and promotional items.
Landing Page Design: Familiarity with designing visual layouts for web landing pages.
Figma Proficiency: Experience with Figma for collaborative design and prototyping.
Sales & Marketing Team Collaboration: Proven experience working closely with sales and marketing teams to achieve strategic objectives.

📝 Enhancement Note: The distinction between required and preferred skills highlights a clear path for candidates to demonstrate their suitability. The emphasis on B2B SaaS, software, technology, or professional services in the preferred skills suggests the company operates within or targets these sectors heavily. Figma is also a key indicator of modern collaborative design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

B2B Marketing & Branding Showcase: A robust portfolio demonstrating a strong track record of creating effective marketing campaigns, corporate branding assets, and sales collateral specifically for B2B audiences.
Complex Content Visualization Examples: Include case studies or examples of how you've successfully translated dense or technical information (e.g., whitepapers, research reports) into clear, visually engaging graphics.
Sales Enablement Asset Examples: Showcase your ability to design sales decks, one-pagers, and presentations that directly support sales objectives and enhance client interactions.
Digital & Social Media Creative: Provide examples of digital ad creative (especially LinkedIn) and social media graphics that drove engagement or met campaign goals.
Brand Consistency Demonstrations: Highlight projects where you maintained strict adherence to brand guidelines across multiple assets and platforms.

Process Documentation:

Workflow Optimization Examples: Candidates may be asked to describe their process for managing multiple design requests, prioritizing tasks, and ensuring timely delivery, potentially through a case study or situational question.
Collaboration & Feedback Integration: Be prepared to discuss how you incorporate feedback from marketing, sales, and executive stakeholders into your design process to ensure final assets meet strategic objectives.
Tool Proficiency Articulation: Clearly articulate your experience with specific design tools (Adobe Creative Suite, Figma) and how you leverage them for efficiency and quality in your design workflow.

📝 Enhancement Note: For a design role with operational undertones, the portfolio is paramount. It needs to demonstrate not just creative talent but also an understanding of business objectives, B2B communication, and efficient workflow management. The ability to articulate one's process is as important as the final output.

💵 Compensation & Benefits

Salary Range: USD $1,900 - $2,000 per month (equivalent to up to $12 per hour, based on a 40-hour work week).

Benefits:

Fully Remote Work: The opportunity to work from anywhere within the specified Latin American countries, promoting flexibility and work-life balance.
Work-Life Balance: A commitment to fostering a healthy work-life balance, allowing for greater personal and professional integration.
Growth Opportunities: As a key contributor, you will have significant opportunities to shape your role, develop new skills, and advance your career within a growing company.
Innovative Culture: Be part of a passionate team that utilizes data-driven approaches to solve challenges and drive success in a dynamic market.

Working Hours: Monday - Friday, 9 AM - 5 PM PST (40 hours per week), with flexibility inherent in a remote, global team environment.

📝 Enhancement Note: The salary is provided in USD per month, which is common for remote roles targeting Latin America. The hourly equivalent is calculated based on a standard 40-hour work week. The benefits emphasize the core value propositions for remote professionals: flexibility, growth, and a supportive culture. The specified time zone (PST) is crucial for candidates to assess overlap with their local working hours and team collaboration needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the B2B software and technology sector, likely focusing on SaaS solutions. The specific domain is not detailed but is implied to be in a rapidly evolving market where data-driven solutions are key.

Company Size: Not explicitly stated, but the role's emphasis on shaping the role and growing with the company suggests it's likely a growing startup or mid-sized organization.

Founded: The founding date is not provided, but the company's emphasis on innovation and a rapidly evolving market points towards a relatively modern or forward-thinking organization.

Team Structure:

Marketing Department Focus: The role directly supports the VP of Marketing, indicating a structured marketing department with clear leadership.
Cross-Functional Collaboration: Close collaboration with Sales and Marketing teams is explicitly mentioned, highlighting a need for strong interdepartmental communication and integrated campaign execution.
Global & Remote Team: The company embraces a global, remote-first approach, suggesting a culture that values asynchronous communication, clear documentation, and self-sufficiency among its team members.

Methodology:

Data-Driven Approach: The company emphasizes leveraging data to solve challenges and drive success, indicating that design decisions should be informed by insights and performance metrics where possible.
Process Optimization: The role's responsibilities imply a focus on efficient workflows and repeatable processes for asset creation and management.
Commercial Mindset: A strong commercial focus is required, meaning designs should not only be aesthetically pleasing but also strategically aligned with business goals and revenue generation.

Company Website: lagodesign.com (derived from the job posting's domain information)

📝 Enhancement Note: The company's industry and focus on data-driven solutions provide critical context for the graphic designer. Understanding the B2B SaaS landscape and the importance of sales enablement and marketing campaigns will be key to success. The remote-first, global nature of the team points to a need for strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of professional experience (2+ years) and the ability to work independently on complex tasks. The responsibilities go beyond basic design execution, including strategic contribution to marketing campaigns and sales enablement.

Reporting Structure: The designer will report directly to the VP of Marketing, indicating a high level of visibility and direct influence on marketing strategy and execution. This close proximity to leadership offers a unique opportunity for mentorship and strategic learning.

Operations Impact: The designer's work will have a direct impact on the company's visual communication strategy, influencing brand perception, sales effectiveness, and marketing campaign performance. By translating complex information into clear visuals, they will directly contribute to lead generation, customer acquisition, and brand building efforts.

Growth Opportunities:

Role Shaping & Specialization: The explicit mention of the opportunity to "shape your role" suggests flexibility for the designer to develop specialized skills or take on additional responsibilities based on their strengths and company needs, potentially moving into areas like brand management or UX/UI design if aligned.
Skill Development: Exposure to B2B SaaS marketing, sales enablement strategies, and executive-level communication will foster significant professional development. The company's innovative culture and focus on data also provide learning opportunities.
Leadership Potential: Directly supporting a VP of Marketing offers a pathway to understanding strategic marketing operations and potentially growing into a lead design role or a broader marketing operations position within the company.

📝 Enhancement Note: The growth opportunities are framed around autonomy and direct impact, which are highly attractive to mid-level professionals. The reporting structure to the VP of Marketing is a significant advantage for career progression and learning.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement for the employee. The "office" is wherever the employee chooses to work within the approved Latin American countries.

Office Location(s): The role is restricted to remote work within Colombia, Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, and El Salvador.

Workspace Context:

Independent Work Environment: Employees are expected to establish their own productive and professional remote workspace.
Digital Collaboration Tools: The work environment will heavily rely on digital collaboration tools for communication, project management, and asset sharing (e.g., Slack, project management software, cloud storage).
Asynchronous Communication Emphasis: Given the global nature of the team and the PST working hours, proficiency in asynchronous communication and clear documentation is essential for effective collaboration.

Work Schedule: The standard work schedule is Monday to Friday, 9 AM to 5 PM PST. This implies that candidates must be available to overlap with Pacific Standard Time during core working hours for meetings, real-time collaboration, and team synchronization.

📝 Enhancement Note: The PST time zone requirement is critical. Candidates need to assess if this overlap is feasible with their local time zones and personal schedules, as it dictates the actual working hours they will be engaged.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Focus on your resume and portfolio alignment with B2B marketing, sales collateral, and Adobe Creative Suite proficiency.
Portfolio Presentation & Skills Assessment: Expect a stage where you will present your portfolio, discuss your design process, and potentially complete a design challenge to assess your skills in B2B context, content translation, and brand adherence.
Cultural Fit & Collaboration Interview: Interviews will likely assess your communication style, ability to work independently, collaboration with sales/marketing teams, and understanding of a data-driven, commercial mindset.
Confidentiality Agreement: Be prepared to sign Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.

Portfolio Review Tips:

Curate for B2B Impact: Select projects that clearly demonstrate your ability to design for business objectives, not just aesthetics. Highlight how your designs solved a business problem or achieved a marketing goal.
Showcase Process & Problem-Solving: For each project, briefly explain the brief, your approach, the challenges you faced, and how you used your skills (especially Adobe Suite) to overcome them.
Quantify Results (If Possible): If you have any metrics on the performance of your designs (e.g., increased engagement on ads, improved conversion rates on landing pages), include them.
Highlight Relevant Experience: Prioritize examples of sales decks, presentations, whitepapers, case studies, and digital ads that align with the job description's requirements.
Demonstrate Brand Consistency: Include examples where you had to work within strict brand guidelines or develop brand elements.

Challenge Preparation:

Translate Complex Content: Be ready for a design challenge that requires you to take a piece of dense B2B content (e.g., an excerpt from a whitepaper or a set of bullet points) and transform it into a visually appealing graphic or infographic.
Adhere to Brand Guidelines: If a hypothetical brand guide is provided, ensure your challenge response strictly adheres to all specified elements.
Explain Your Rationale: Be prepared to articulate the design choices you made, linking them back to the objectives of the brief and B2B marketing best practices.

📝 Enhancement Note: The interview process emphasizes practical skills, portfolio demonstration, and cultural fit. The confidentiality agreement is a standard but important step. Portfolio review tips should focus on showcasing B2B relevance and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Design Tools:

Adobe Photoshop: Essential for image editing, manipulation, and creating digital graphics.
Adobe Illustrator: Crucial for vector graphics, logos, icons, and complex illustrations.
Adobe InDesign: Key for layout design, publications, brochures, and multi-page documents like case studies and whitepapers.

Collaboration & Communication Tools:

Project Management Software: Likely used for managing design requests, tracking progress, and team communication (e.g., Asana, Trello, Monday.com - specific tool not mentioned but implied).
Messaging Platforms: For real-time communication and team interaction (e.g., Slack, Microsoft Teams - specific tool not mentioned but implied).

Preferred/Emerging Tools:

Figma: Increasingly important for UI/UX design, prototyping, and collaborative design workflows. Experience here is a significant plus.

Analytics & Reporting (Indirectly Relevant):

While not a direct requirement, understanding how designs perform in digital channels (e.g., LinkedIn Ads, landing pages) implies a need to be aware of basic analytics or reporting dashboards where these metrics might be tracked.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Figma is a strong differentiator. Familiarity with common project management and communication tools used in remote, global teams is also important for operational efficiency.

👥 Team Culture & Values

Operations Values:

Commercial Acumen: A strong understanding that design serves business objectives, with a focus on driving results like lead generation, sales enablement, and brand recognition.
Detail-Oriented Excellence: A commitment to high-quality execution, meticulous proofreading, and adherence to brand standards to ensure a professional and polished output.
Efficiency & Productivity: The ability to manage multiple projects effectively, prioritize tasks, and meet deadlines consistently in a remote work environment.
Data-Informed Creativity: An inclination to understand how designs perform and potentially use data to inform future creative decisions.
Adaptability & Growth: A willingness to learn, adapt to new tools and processes, and embrace opportunities to shape the role and grow with the company.

Collaboration Style:

Cross-Functional Partnership: A collaborative approach with Marketing and Sales teams, involving proactive communication, seeking feedback, and aligning design efforts with broader campaign and sales strategies.
Independent Contribution: The ability to work autonomously, manage one's own workload, and deliver high-quality results with minimal direct supervision, while also being responsive to requests.
Clear Communication: Emphasis on clear, concise, and timely communication, especially in a remote setting, to ensure project alignment and stakeholder satisfaction.

📝 Enhancement Note: The company's values are geared towards a results-oriented, efficient, and collaborative creative professional who understands the commercial impact of their work. This is particularly important for a B2B focus.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complex B2B Concepts: The primary challenge will be taking intricate business and marketing information and visually simplifying it for diverse B2B audiences without losing critical meaning or impact.
Balancing Creativity with Brand Constraints: Maintaining creative flair while strictly adhering to corporate brand guidelines and visual identity standards across various marketing channels.
Remote Work Management: Effectively managing time, prioritizing tasks, and maintaining clear communication within a remote, global team, especially with specific PST working hour requirements.
Meeting Diverse Stakeholder Needs: Balancing the design requirements and feedback from various stakeholders (VP Marketing, Sales teams, etc.) to deliver assets that satisfy multiple objectives.

Learning & Development Opportunities:

Strategic Design Exposure: Deepen understanding of B2B marketing strategy, sales enablement tactics, and executive communication through direct collaboration with senior leadership.
Industry Trend Adaptation: Stay abreast of design trends, digital advertising best practices, and evolving B2B communication needs within the technology/SaaS sector.
Process & Workflow Enhancement: Contribute to and learn from the company's continuous efforts to optimize design workflows and creative operations.
Portfolio Expansion: Build a comprehensive portfolio with diverse B2B assets, potentially including areas like web design, advanced digital advertising, and event branding.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of the role, particularly the B2B context and remote work. The growth opportunities are framed around strategic exposure and practical skill development relevant to marketing operations.

💡 Interview Preparation

Strategy Questions:

"Describe your process for taking a complex whitepaper or research report and transforming it into an engaging infographic or one-pager. What are the key considerations?" (Assesses content translation skills and process)
"How do you ensure brand consistency across multiple design assets for different campaigns and platforms?" (Assesses brand stewardship and attention to detail)
"Walk us through a time you had to manage multiple urgent design requests simultaneously. How did you prioritize and ensure all deadlines were met?" (Assesses project management and workflow efficiency) Company & Culture Questions:
"What interests you about working for a B2B SaaS company like Lago, and how does your design approach cater to this market?" (Assesses industry understanding and commercial mindset)
"How do you typically collaborate with marketing and sales teams to understand their needs and deliver effective visual assets?" (Assesses collaboration and communication skills)
"Describe a design project where your work directly contributed to a business objective, such as lead generation or sales enablement. What was the outcome?" (Assesses impact and results orientation) Portfolio Presentation Strategy:
Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the process you followed, the tools used, and the outcome or impact.
Highlight B2B Relevance: Emphasize projects specifically created for B2B clients or that demonstrate an understanding of B2B communication needs.
Showcase Adobe Suite Proficiency: Be prepared to briefly discuss how you leveraged Photoshop, Illustrator, and InDesign to achieve specific design elements or overcome technical challenges.
Demonstrate Commercial Thinking: Connect your design choices to business goals and explain how your work supported marketing or sales objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, B2B understanding, operational efficiency, and strong communication skills. Being ready to articulate process and impact is key.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

Submit your application through the provided link on Workable.
Tailor your Resume: Highlight your 2+ years of professional graphic design experience, emphasizing B2B marketing, sales collateral creation, and proficiency in Adobe Photoshop, Illustrator, and InDesign. Quantify achievements where possible.
Curate Your Portfolio: Ensure your portfolio prominently features B2B projects, examples of sales decks, marketing collateral, digital ads (especially LinkedIn), and instances where you translated complex content into visual assets. Organize it logically and be ready to present key pieces.
Prepare for a Design Challenge: Anticipate a task that requires you to design a visual asset based on provided B2B content, testing your ability to translate information and adhere to brand guidelines.
Research Lago: Understand the company's mission, industry, and target audience to articulate your interest and how your design skills can contribute to their specific B2B goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Graphic Designer