Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative / Design Operations

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (5+ Years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Spearhead the creation of UK-specific visual assets for marketing campaigns, social media, and digital advertising, focusing on conversion-driven design.

• Collaborate closely with content, video, and performance marketing teams to analyze data and optimize visual directions for maximum impact.

• Leverage AI creative tools to enhance ideation, accelerate production workflows, and maintain a competitive visual edge in the market.

• Develop and maintain scalable brand templates and visual systems to ensure consistency and excellence across all creative outputs.

• Drive brand presence and user engagement through innovative static and motion graphics tailored for the UK audience.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer with a strong emphasis on digital-first, performance-driven creative execution, a common requirement in high-growth tech companies focused on user acquisition and retention. The integration of AI tools and a "flat organization" structure suggests a dynamic, hands-on environment where individual contribution and rapid iteration are highly valued.

📈 Primary Responsibilities

• Lead the design and execution of UK-tailored visual assets for diverse marketing channels, including social media, web, and digital advertising (static and motion).

• Translate creative briefs into compelling, conversion-focused visuals that resonate with the UK market.

• Produce high-quality short-form motion content and static assets to elevate brand presence and engagement.

• Support UK product marketing initiatives by creating clear, benefit-driven visuals that communicate value propositions effectively.

• Analyze performance data from marketing campaigns to inform design iterations, optimize creative strategies, and scale successful visual directions.

• Foster strong collaborative relationships with UK-based content, video, and performance marketing teams to ensure cohesive campaign execution.

• Maintain rigorous brand consistency and uphold exceptional visual standards across all creative deliverables.

• Actively utilize and explore AI-powered creative tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation processes and streamline production workflows.

• Contribute to the development and ongoing maintenance of UK brand templates and comprehensive visual systems.

• Proactively research and integrate emerging trends in UK design, motion graphics, and AI to maintain a visually competitive brand.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and data-driven optimization, a hallmark of modern GTM operations. The emphasis on AI tools indicates a forward-thinking approach to design efficiency and innovation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: Minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record in digital-first environments.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and visual hierarchy.

• Strong proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion design software such as After Effects and Premiere Pro.

• Experience with collaborative design tools like Figma for UI/UX and asset management.

• Proven ability to translate creative briefs into bold, conversion-focused visual assets.

• Experience in producing short-form motion content and static assets for digital platforms.

• Strong understanding of brand systems and the ability to ensure visual consistency.

• Aptitude for analyzing performance data to inform design decisions and iterate on creative work.

• A proactive and curious mindset regarding new tools, techniques, and creative approaches, particularly AI in creative production.

• Excellent communication and collaboration skills, with the ability to work effectively within a lean, fast-paced team. Preferred Skills:

• Experience in producing short-form ads, social videos, or performance creatives specifically for advertising platforms.

• Exposure to performance-driven design principles or working within high-growth startup environments.

• Basic sound design or simple visual effects (VFX) skills.

• Familiarity with developing and managing design templates, asset libraries, and scalable brand systems.

• Understanding of UI/UX principles to ensure visually appealing and user-friendly designs.

📝 Enhancement Note: The requirement for AI tool curiosity and experience with performance-driven design points to a role that values efficiency, adaptability, and measurable results, aligning with core GTM and RevOps principles of continuous improvement and ROI focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust digital portfolio showcasing a minimum of 5 years of design work, with a strong emphasis on digital-first projects and visual storytelling.

• Clear examples of conversion-focused visual assets and marketing campaign creatives.

• Demonstrations of motion design capabilities, including short-form video and animation examples.

• Case studies or examples illustrating the ability to analyze performance data and iterate on designs for improved outcomes.

• Evidence of experience with or strong curiosity for leveraging AI tools in the creative process.

• Examples of maintaining brand consistency and contributing to visual system development. Process Documentation:

• Showcase examples of how you've translated creative briefs into executable design plans and deliverables.

• Include work that demonstrates a structured approach to ideation, concept development, and final asset production, particularly under tight deadlines.

• Provide examples of collaborative processes, illustrating how you've worked with marketing, content, or product teams to achieve shared objectives.

• If applicable, include examples of how you've contributed to or utilized design templates, style guides, or visual systems to ensure scalability and consistency.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical application of design skills in a performance-oriented context, including the ability to adapt to new technologies like AI and collaborate effectively within a marketing ecosystem.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation package reflective of experience and skills.

• Clear pathway towards creative leadership roles within the organization.

• Ownership of high-impact visual assets that will be seen by a significant UK user base.

• Exposure to a fast-paced, execution-driven work environment.

• A culture that actively encourages experimentation and the pursuit of bold creative ideas.

• Flexible remote work arrangements across the United Kingdom.

Working Hours: The role is full-time, with an expected 40 hours per week. While remote, adherence to core working hours and availability for collaboration during UK business hours is expected.

📝 Enhancement Note: The salary range provided is typical for a mid-to-senior level graphic designer in London, especially for a remote role. The benefits emphasize growth opportunities and impact, which are key motivators for design professionals in dynamic organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Technology/FinTech/AI Applications)

Company Size: The provided information does not explicitly state company size, but the description implies a growing, globally-minded organization with a focus on engineering and product excellence. The mention of "millions of users" and expanding into AI applications suggests a significant scale of operation.

Founded: The company was founded with the mission of creating successful businesses and contributing positively to society through efficiency. They developed the first and leading insurance platform in Southeast Asia, indicating a history of innovation and market leadership in its initial domain.

Team Structure:

• Described as a "very flat organization" where all members are expected to be hands-on and contribute directly.

• The design team likely operates closely with marketing, content, and product teams, fostering cross-functional collaboration.

• Expect a lean, high-output structure where individual initiative and direct contribution are paramount. Methodology:

• Focus on engineering and product excellence.

• Emphasis on speed, clarity, execution, and iteration.

• Data-driven decision-making, particularly for optimizing visual performance.

• Ownership mentality and a drive to "raise the bar."

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture is characterized by agility, a strong emphasis on individual contribution, and a flat organizational structure. This environment is highly conducive to operations professionals who thrive on autonomy, direct impact, and rapid progress. The company's evolution from a successful insurance platform to incorporating AI suggests a commitment to innovation and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into a Lead position within the creative function. It offers the opportunity to shape visual strategy for a key market (UK) and directly influence campaign performance. It's positioned for individuals with substantial experience who are ready to take on more strategic responsibility and potentially mentor junior team members or future hires.

Reporting Structure: While the organization is described as "flat," the Lead Graphic Designer would likely report to a Creative Director, Head of Marketing, or a senior GTM leader. Collaboration with performance marketing, content, and video teams will be extensive and crucial.

Operations Impact: The Lead Graphic Designer's work directly impacts user acquisition and engagement metrics through conversion-focused visuals. By analyzing performance data and iterating on designs, their role is intrinsically tied to the success of marketing campaigns and, by extension, the company's revenue growth objectives. Their contribution to brand consistency and visual excellence also supports long-term brand equity.

Growth Opportunities:

• Creative Leadership Pathway: The role explicitly mentions a "pathway to creative leadership," suggesting opportunities for advancement into senior management or directorial roles within the design function as the company expands.

• Skill Development in AI & Performance Design: Continuous learning and application of AI tools, coupled with experience in performance marketing optimization, will build highly sought-after skills in the evolving digital landscape.

• Market Expansion & Strategy: Potential to influence and lead visual strategy for new markets or product launches, gaining broader strategic experience.

• Mentorship Opportunities: As a lead role, there will likely be opportunities to mentor and guide junior designers, developing leadership and management capabilities.

📝 Enhancement Note: The growth potential is significant, particularly for individuals looking to blend creative leadership with a data-driven, performance-oriented approach. The emphasis on AI and optimization aligns with key trends in GTM operations and marketing technology.

🌐 Work Environment

Office Type: The role is designated as "TELECOMMUTE" and "Fully Remote" within the UK, indicating a distributed workforce model. This suggests a reliance on digital collaboration tools and asynchronous communication.

Office Location(s): While the primary job location is listed as London, the remote nature means the "workspace" is wherever the employee is located within the UK. There may be occasional virtual meetups or team-building events, but the core work is remote.

Workspace Context:

• Digital Collaboration: Expect extensive use of tools like Slack, Zoom, Google Workspace, and project management software (e.g., Ashby, Jira, Asana) for communication, feedback, and workflow management.

• Operations Tools & Technology: Access to design software (Adobe Creative Suite, Figma, After Effects), AI creative tools, and potentially asset management systems.

• Team Interaction: Regular virtual meetings, design critiques, and collaborative sessions with cross-functional teams to ensure alignment and drive projects forward. The "flat organization" implies direct access to stakeholders and decision-makers.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While remote work offers flexibility, availability during core UK business hours for synchronous collaboration and timely responses is crucial for effective team integration and project execution.

📝 Enhancement Note: The fully remote, UK-based setup emphasizes the need for strong self-discipline, proactive communication, and proficiency with digital collaboration tools – essential attributes for individuals in operations roles that often involve distributed teams and asynchronous workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment will likely review applications and portfolios for basic qualifications and creative fit.

• Portfolio Review & Creative Challenge: Candidates will present their portfolio, highlighting relevant projects. A practical design challenge, possibly involving AI tools or performance-focused creative concepts, is probable. This might be a take-home assignment or an in-session exercise.

• Team Interviews: Interviews with key stakeholders from marketing, content, and potentially other designers to assess collaboration style, technical skills, and cultural fit within the lean, execution-driven team.

• Final Interview: A discussion with a senior leader (e.g., Head of Marketing, Creative Director) to evaluate strategic thinking, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to create conversion-focused, digital-first visuals and motion graphics for a UK audience. Highlight work that shows iteration based on performance data.

• Showcase AI Integration: If you have experience using AI tools in your workflow, clearly articulate how they enhanced your process or output. If not, express your strong curiosity and how you plan to integrate them.

• Tell the Story: For each project, explain the brief, your role, the challenges, your creative process, the tools used (especially AI), and the results or impact achieved. Quantify success where possible.

• Demonstrate Brand Thinking: Include examples that show your understanding of brand systems and how you maintain consistency while pushing creative boundaries.

• Prepare for a Challenge: Be ready to discuss your approach to a hypothetical design brief or problem, potentially one involving performance metrics or AI integration.

Challenge Preparation:

• Understand BJAK's Brand: Research Bjak's existing visual identity, marketing campaigns, and target audience in the UK. Understand their mission and product offerings.

• Familiarize with AI Tools: Practice using AI image and video generation tools to understand their capabilities and limitations.

• Focus on Performance: Think about how design directly impacts conversion rates and engagement metrics. Be ready to discuss A/B testing concepts for visuals.

• Articulate Your Process: Be prepared to explain your design process clearly and concisely, emphasizing efficiency and problem-solving.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge underscores the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just creative skill but also strategic thinking and adaptability, particularly concerning AI and performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation (Photoshop, Illustrator, InDesign).

• Motion Graphics Software: After Effects for animation and motion graphics; Premiere Pro for video editing.

• Figma: For collaborative design, UI prototyping, and asset management.

• AI Creative Tools: Proficiency or strong curiosity for tools like Midjourney, DALL·E, and RunwayML for ideation, asset generation, and workflow enhancement.

Analytics & Reporting:

• While not a primary analytics role, the designer will need to interpret performance data. Familiarity with analytics dashboards (e.g., Google Analytics, platform-specific ad managers) to understand campaign performance is beneficial. CRM & Automation:

• Not directly applicable to the designer's core toolset, but understanding how visuals are deployed through marketing automation platforms or ad platforms is advantageous. Collaboration & Project Management:

• Slack: For real-time communication and team interaction.

• Google Workspace: For document sharing and collaboration.

• Ashby (or similar ATS/Project Management): For application tracking and potentially project workflow management.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools, with a significant emphasis on newer AI technologies. This reflects a modern approach to creative operations, prioritizing efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Clarity & Execution: A core value driving all efforts. Designs must be clear in their message and executed with precision.

• Speed & Ownership: The team moves fast and expects individuals to take full ownership of their work and contribute meaningfully from day one.

• Iteration & Optimization: A continuous cycle of testing, learning, and improving designs based on performance data is fundamental.

• Raising the Bar: A culture of high standards and continuous self-improvement, aiming for excellence in all creative output.

• Experimentation & Bold Ideas: Encouragement to explore new tools, techniques, and creative approaches, fostering innovation.

Collaboration Style:

• Cross-functional Integration: Close collaboration with content, video, and performance marketing teams is essential for cohesive campaign strategies.

• Lean & Agile: Expect direct communication, rapid feedback loops, and a focus on efficient workflows.

• Data-Informed: Design decisions are expected to be informed by performance data, requiring an open mind to feedback and iterative improvements.

• Ownership & Accountability: Team members are expected to be proactive, take responsibility for their tasks, and contribute to collective success.

📝 Enhancement Note: The company culture emphasizes a high-performance, results-driven environment. For operations professionals, this means a focus on measurable outcomes, efficiency, and a proactive, ownership-based approach to tasks and projects.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of a Fast-Growing Company: Adapting to a rapid, execution-driven environment with potentially tight deadlines requires strong time management and prioritization skills.

• Balancing Creativity with Performance: The need to create visually compelling assets that also drive measurable performance metrics can be a nuanced challenge.

• Integrating AI Effectively: Mastering and integrating new AI tools into a professional design workflow requires continuous learning and experimentation.

• Maintaining Brand Consistency Across Multiple Channels: Ensuring a cohesive brand message and visual identity across diverse marketing efforts requires meticulous attention to detail.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Becoming proficient in cutting-edge AI tools for design offers a significant competitive advantage.

• Performance Marketing Design Expertise: Developing a deep understanding of how design impacts conversion rates and user acquisition.

• Creative Leadership Development: The explicit pathway to leadership provides opportunities to hone strategic thinking, team management, and mentorship skills.

• Exposure to Global Brand Building: Contributing to a global-first brand offers insights into international market nuances and scalable branding strategies.

📝 Enhancement Note: The challenges are typical for roles in dynamic tech environments, emphasizing adaptability and a growth mindset. The learning opportunities are directly aligned with current industry trends in creative operations and marketing technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a visually impactful campaign. What was your process, and what were the results?" (Focus on process, problem-solving, and outcome.)

• "How do you balance creative vision with performance data to optimize visual assets for conversion?" (Highlight analytical skills and data-driven design approach.)

• "Imagine we need to create a series of social media ads for a new product launch in the UK. How would you approach this, and what AI tools might you consider using?" (Demonstrate strategic thinking, creativity, and AI integration.) Company & Culture Questions:

• "What interests you about Bjak's mission, and how do you see your design skills contributing to our success in the UK market?" (Showcase research and alignment with company goals.)

• "Our culture is very flat and execution-driven. How do you typically operate in fast-paced, autonomous environments?" (Provide examples of initiative, ownership, and efficiency.)

• "How do you ensure brand consistency across different marketing channels and creative outputs?" (Illustrate attention to detail and understanding of brand systems.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the creative process (including AI tool usage if applicable), the design solution, and the measurable impact or learnings.

• Highlight Performance: Emphasize any projects where your design directly contributed to key performance indicators (KPIs) like conversion rates, click-through rates, or engagement.

• Showcase AI Integration: If you've used AI tools, explain how they helped – e.g., faster ideation, generating variations, enhancing existing assets.

• Be Prepared for Critiques: Be open to discussing your design choices and how you would iterate based on feedback.

• Demonstrate Enthusiasm: Convey your passion for design, your curiosity about new tools, and your eagerness to contribute to a fast-paced, results-oriented team.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and an understanding of performance metrics, particularly in the context of AI-driven creative workflows and a fast-paced, collaborative environment.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your strongest digital-first, conversion-focused design work, with specific examples of motion graphics and any AI tool integration. Prioritize projects relevant to the UK market or similar high-growth tech sectors.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in required software (Adobe Creative Suite, Figma, After Effects), and any experience with AI creative tools or performance marketing design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and your understanding of Bjak's mission and culture. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Thoroughly research Bjak's current UK presence, marketing efforts, and competitor landscape to demonstrate genuine interest and strategic insight during interviews. Understand their "flat organization" and "execution-driven" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---