Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: T. Rowe Price

Location: Baltimore, MD

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: January 14, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (up to 1 day per week remote)

🚀 Role Summary

• This role is pivotal in driving visual communication strategies, translating complex marketing objectives into engaging and brand-aligned design solutions.

• The Sr. Graphic Designer will take ownership of creative projects, from concept development through execution, ensuring alignment with customer strategic objectives and brand integrity.

• A key aspect involves mentoring and guiding junior designers, fostering a culture of continuous learning and high-quality output within the design team.

• This position requires a deep understanding of various design mediums, including digital, print, and multimedia, to create impactful campaigns for product design, marketing collateral, conferences, sales support, and advertising.

📝 Enhancement Note: While the raw job description focuses on graphic design, its placement within the financial services industry (T. Rowe Price) and the emphasis on "customer strategic objectives," "marketing collateral," and "sales support" suggest a strong connection to Go-To-Market (GTM) and potentially Marketing Operations functions. The role's responsibility for "brand asset and template development" and "brand guidance" further reinforces this, indicating a need for standardized, efficient, and on-brand creative outputs that support sales and marketing initiatives. The "Sr." title implies a level of leadership and process ownership beyond pure creative execution, aligning with operations' focus on efficiency and scalability.

📈 Primary Responsibilities

• Lead the development of creative design concepts and strategic plans for marketing campaigns, ensuring they effectively engage target audiences and differentiate T. Rowe Price's offerings.

• Oversee the creation and maintenance of brand assets and templates across various mediums to ensure consistent brand representation and efficient content generation.

• Provide expert review and guidance to less experienced design professionals, ensuring accuracy, adherence to brand standards, and high-quality execution of design projects.

• Collaborate closely with internal teams (Editorial, Digital, Video) and external resources (freelancers, production vendors) to bring creative visions to life and manage the implementation of design concepts.

• Actively engage with a diverse internal client base, offering responsive and insightful advice on creative initiatives and ensuring their expectations are met with relevant and impactful design solutions.

• Champion and enforce style guidelines and internal design standards to drive consistency, brand alignment, and maintain design integrity across all visual communications.

• Potentially partner with technology teams to test and refine user experience (UX) design for digital media, ensuring intuitive and effective online interactions.

• May contribute to the management of production processes, resource scheduling, and project timelines for creative content deployment.

📝 Enhancement Note: The responsibilities indicate a need for process ownership and strategic thinking beyond just creative execution. The emphasis on "brand asset and template development," "fostering collaborative relationships," and "promoting internal standards" points towards the need for structured workflows and scalable design processes, which are core to operations roles. The mention of "managing production and deployment" further solidifies the operations alignment.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of progressive experience in graphic design, with a focus on developing creative solutions for marketing and client engagement.

Required Skills:

• Advanced proficiency in developing creative design concepts and strategic plans for marketing challenges across multiple design mediums.

• Strong ability to review and guide the work of less experienced professionals, ensuring accuracy and adherence to quality standards.

• Comprehensive understanding of industry trends, market environments, and competitor activities to inform design strategies.

• Excellent facilitation skills for creative meetings, project kickoffs, and brainstorming sessions.

• Demonstrated ability to present design ideas persuasively to clients and stakeholders, securing buy-in for recommended concepts.

• Proven experience fostering collaborative relationships with internal creative teams (design, editorial, digital, video) and external production vendors.

• Strong client management skills, with the ability to support a diverse internal client base and manage varying expectation levels.

• Expertise in applying style guidelines and promoting internal design standards to drive consistency and brand alignment.

Preferred Skills:

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Advanced skills in PowerPoint for presentations and template development.

• Experience working with global partners and understanding diverse market needs.

• Experience with user experience (UX) design principles and testing for digital media.

• Project management skills, including resource scheduling and timeline management for creative production.

📝 Enhancement Note: The preferred skills list (Adobe Creative Suite, Figma, PowerPoint) are critical tools for GTM operations. Figma, in particular, is increasingly used for collaborative design systems and templating, which are operational efficiencies. The emphasis on "brand asset and template development" and "brand guidance" strongly suggests the need for standardized, reusable design elements, a key focus area for operations teams aiming to streamline GTM execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of impactful design work, with a strong emphasis on marketing campaigns, brand asset development, and multi-media collateral.

• Demonstrable examples of creative concept development, illustrating the strategic thinking behind design solutions that address specific marketing challenges and business objectives.

• Case studies that highlight the ability to implement and maintain brand consistency across various design mediums (print, digital, interactive), including examples of developing and adhering to style guidelines.

• Evidence of collaboration with cross-functional teams (e.g., editorial, digital, video) and external vendors, showcasing effective partnership in bringing creative visions to fruition.

Process Documentation:

• Examples of process documentation related to brand asset management, including guidelines for template usage, content creation workflows, and version control.

• Documentation or case studies demonstrating how standardized design processes were implemented to improve efficiency, consistency, and brand integrity across a team or organization.

• Visualizations or process flows illustrating how design concepts were developed, approved, and deployed, highlighting key stages and stakeholder involvement.

• Evidence of contributions to or management of production workflows, including resource scheduling, vendor management, and timeline adherence for creative projects.

📝 Enhancement Note: The emphasis on "brand asset and template development," "brand guidance," and "promoting internal standards" directly translates into a need for well-defined processes and systems for managing creative collateral. A strong portfolio demonstrating this capability, potentially including process flows or examples of standardized asset libraries, would be highly valued. This aligns with operations' focus on creating repeatable, scalable, and efficient processes.

💵 Compensation & Benefits

Salary Range:

• Maryland: $87,000 - $148,000 annually

• Colorado: $87,000 - $148,000 annually

• Washington: $87,000 - $148,000 annually

• Remote Workers (within eligible states): $87,000 - $148,000 annually

• Washington, D.C.: $95,500 - $163,000 annually

• New York: $108,000 - $185,000 annually

• California: $108,000 - $185,000 annually

📝 Enhancement Note: Salary ranges provided are based on location and are competitive for a Senior Graphic Designer role with operational responsibilities in these markets. The wide range reflects the company's approach to compensating based on individual experience and skill level for the role.

Benefits:

• Competitive compensation package.

• Annual bonus eligibility, based on company and individual performance.

• Generous retirement plan (e.g., 401(k) with company match).

• Hybrid work schedule, allowing for up to one day per week of remote work.

• Comprehensive health and wellness benefits, including online therapy services.

• Generous Paid Time Off (PTO) for vacation, illness, medical appointments, and volunteering days.

• Family care resources, including fertility and adoption benefits.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Asset Management

Company Size: Large (likely 5,000+ employees, based on T. Rowe Price's global presence and industry standing)

Founded: T. Rowe Price was founded in 1937, indicating a long-standing history of stability and expertise in the asset management sector.

Team Structure:

• The Sr. Graphic Designer will likely be part of a broader Marketing or Creative department.

• This department is expected to be structured with specialized teams, such as Editorial, Digital Media, Video Production, and Design.

• The Sr. Graphic Designer will report to a senior design manager or director, providing guidance to junior designers and collaborating closely with peers across different creative disciplines.

Methodology:

• Data-driven decision-making is core to T. Rowe Price's investment philosophy and is likely applied to marketing and design strategies as well.

• Workflow planning and optimization are crucial for managing a high volume of creative requests from various internal clients and ensuring brand consistency across a global organization.

• Automation and efficiency practices are expected, particularly in areas like template development and asset management, to streamline the GTM process.

Company Website: https://www.troweprice.com/

📝 Enhancement Note: T. Rowe Price's established presence in financial services suggests a culture that values professionalism, data integrity, and long-term strategy. For a graphic designer, this means a focus on clear, impactful communication that builds trust and supports client objectives, rather than purely trend-driven or ephemeral design. The emphasis on "doing the right thing" and "generosity" points towards a collaborative and ethical work environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor with potential for leadership. This role sits at the senior level for graphic design, focusing on strategic contribution, project leadership, and mentorship. It bridges creative expertise with operational efficiency in design processes.

Reporting Structure: The Sr. Graphic Designer will report to a Design Manager or Director within the Marketing or Creative department. They will work collaboratively with peers in Editorial, Digital, and Video teams, and provide guidance to junior designers.

Operations Impact: This role directly impacts the effectiveness of T. Rowe Price's Go-To-Market (GTM) strategies by ensuring all visual communications are compelling, on-brand, and strategically aligned with business objectives. This includes supporting sales enablement with effective collateral, enhancing marketing campaign performance through strong visual design, and maintaining brand integrity across all client touchpoints. Efficiently managed design processes and high-quality creative assets contribute to a stronger brand perception and more effective client engagement.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in managing design operations, including workflow optimization, asset management systems, and cross-functional process integration.

• Leadership Development: Potential to grow into a Design Lead or Manager role, overseeing teams, driving creative strategy, and managing larger-scale projects and operational initiatives.

• Specialization: Opportunity to develop a niche expertise in specific areas like digital product design, brand system management, or advanced motion graphics, aligning with evolving GTM needs.

• Cross-Functional Exposure: Gain broader business acumen by working closely with various departments, understanding their operational needs and how design supports their goals.

📝 Enhancement Note: The senior nature of the role, coupled with responsibilities like "training and guidance," "developing creative design concepts and plans," and "fostering collaborative relationships," signifies a path toward greater operational oversight within the creative function. Growth opportunities are likely tied to managing design operations more broadly and potentially leading teams that deliver creative at scale.

🌐 Work Environment

Office Type: The role is designated as hybrid, indicating a mix of on-site work at a T. Rowe Price office and remote work. The office environment is likely professional, corporate, and designed for collaboration.

Office Location(s): The primary location mentioned is Baltimore, MD. T. Rowe Price also has significant operations in other locations, and hybrid employees may utilize these offices.

Workspace Context:

• Collaborative Environment: The office space will facilitate interaction with colleagues from design, editorial, digital, and video teams, fostering a dynamic creative exchange.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma), collaboration platforms, and potentially project management tools will be provided.

• Team Interaction: Regular team meetings, project reviews, and cross-functional brainstorming sessions will be part of the routine, encouraging shared problem-solving and knowledge exchange.

Work Schedule:

• The standard work schedule is likely aligned with business hours (e.g., 9 AM to 5 PM EST), with flexibility offered through the hybrid model.

• The hybrid arrangement allows for up to one day per week of remote work, providing a balance between in-office collaboration and focused individual work.

📝 Enhancement Note: The hybrid nature of the role reflects modern workplace trends and is conducive to operations roles where focused individual work (remote) can be balanced with collaborative in-office sessions for strategic planning and team alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Hiring Manager Interview: A discussion focusing on your background, design philosophy, project leadership experience, and understanding of marketing strategy.

• Portfolio Presentation/Case Study: A crucial stage where you will present selected projects from your portfolio, demonstrating your creative process, problem-solving approach, and ability to deliver impactful results. Expect to discuss your role, challenges, and outcomes.

• Team/Peer Interviews: Meetings with potential colleagues from design, editorial, and digital teams to assess cultural fit, collaboration style, and technical proficiency.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term career potential within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your senior-level capabilities, focusing on those that demonstrate strategic thinking, brand development, template creation, and collaboration.

• Highlight Operations Impact: For each project, clearly articulate the business challenge, your strategic approach, the specific design solutions implemented, your role in process management (if applicable), and the measurable impact or outcomes achieved (e.g., improved engagement, brand consistency, efficiency gains).

• Showcase Process & Collaboration: Detail your design process, including concept development, feedback loops, and how you managed stakeholder input. Emphasize your collaborative interactions with other teams and vendors.

• Demonstrate Brand Stewardship: Include examples of how you've applied and upheld brand guidelines, developed templates, or contributed to brand consistency.

• Prepare for Questions: Be ready to discuss your design choices, how you handle feedback, your experience mentoring junior designers, and your understanding of the financial services industry.

Challenge Preparation:

• Be prepared for a potential design challenge or exercise that may involve developing a concept for a marketing campaign, creating a template, or solving a visual communication problem relevant to T. Rowe Price's business.

• Practice articulating your thought process clearly and concisely, especially under time constraints. Focus on demonstrating strategic rationale behind your creative decisions.

• Prepare to discuss how you would align your design work with T. Rowe Price's brand, values, and strategic objectives.

📝 Enhancement Note: The emphasis on "creative design concepts and plans which engage clients and differentiate solutions in alignment with customer strategic objectives," "brand asset and template development," and "brand guidance" means interviewers will look for strategic thinking, process adherence, and the ability to create scalable, on-brand assets. The portfolio review will be key to demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency expected in core applications such as Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• Figma: High proficiency is preferred, particularly for collaborative design, prototyping, design system management, and template creation. This is critical for scalable GTM operations.

• Microsoft PowerPoint: Advanced skills required for developing presentations, templates, and visual collateral for internal and external stakeholders.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified as primary requirements for this role, however, an understanding of how design assets are deployed through marketing automation platforms or CRM-integrated sales enablement tools would be a plus.

📝 Enhancement Note: The specific mention of Figma alongside Adobe Creative Suite and PowerPoint is significant. Figma's role in collaborative design systems and templating is directly relevant to creating efficient and scalable GTM collateral, a core operational function.

👥 Team Culture & Values

Operations Values:

• Integrity & Professionalism: Reflecting T. Rowe Price's standing in the financial industry, design work must be accurate, trustworthy, and professional.

• Client-Centricity: Design solutions should always aim to meet the needs and objectives of T. Rowe Price's clients and internal stakeholders.

• Collaboration & Generosity: A spirit of teamwork and willingness to share knowledge and support colleagues is highly valued, as noted in the company description.

• Efficiency & Scalability: A drive to create standardized assets and streamlined processes that enable efficient and consistent brand execution across all touchpoints.

• Data-Driven Approach: Utilizing insights from campaign performance and user feedback to inform design decisions and optimize creative strategies.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Editorial, Digital, Video, and Marketing teams to ensure a cohesive and integrated GTM approach.

• Constructive Feedback: Openness to receiving and providing feedback to foster continuous improvement and maintain high design quality.

• Knowledge Sharing: Willingness to share best practices, design techniques, and insights with junior designers and cross-functional partners.

• Proactive Communication: Maintaining clear and consistent communication with all stakeholders regarding project status, timelines, and potential challenges.

📝 Enhancement Note: The company's emphasis on "doing the right thing," "generosity," and "collaboration" suggests a culture where teamwork and ethical conduct are paramount. For a designer, this means contributing positively to team dynamics and ensuring their work aligns with broader company values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Continuously innovating creatively while strictly adhering to T. Rowe Price's established brand guidelines and strategic objectives.

• Managing Diverse Stakeholder Expectations: Effectively navigating the varied needs and feedback from multiple internal clients across different departments and levels.

• Adapting to Evolving GTM Strategies: Staying abreast of new marketing channels, digital trends, and GTM approaches, and translating these into effective visual communications.

• Mentoring Junior Talent: Effectively guiding and developing less experienced designers, ensuring they adopt best practices and contribute to the team's overall output.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or advanced techniques in Adobe Creative Suite, Figma, or emerging design tools.

• GTM Strategy Workshops: Participation in sessions focused on understanding marketing strategy, campaign planning, and sales enablement, to better align design with business goals.

• Brand Management Courses: Deepening knowledge of brand strategy, brand guardianship, and the operational aspects of maintaining a strong global brand identity.

• Leadership & Mentorship Programs: Formal or informal opportunities to develop leadership skills, including project management, team guidance, and strategic contribution.

📝 Enhancement Note: The challenges highlight the blend of creative and operational demands. Growth opportunities are framed around enhancing both design craft and the operational aspects of creative production and GTM support.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a complex design project from concept to completion. What was your strategic approach, and what were the key outcomes?" (Focus on strategic thinking, project leadership, and results.)

• "How do you ensure brand consistency across various design mediums and for diverse internal clients? Provide examples of how you've developed and enforced brand guidelines or templates." (Highlight process ownership and brand stewardship.)

• "Walk us through your process for developing a new brand asset or template. How do you ensure it's scalable and easy for others to use?" (Demonstrate operational efficiency in design.)

Company & Culture Questions:

• "What do you know about T. Rowe Price and our mission?" (Research the company's values, history, and market position.)

• "How do you see your design philosophy aligning with T. Rowe Price's commitment to integrity and client-centricity?" (Connect your values to the company's.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each presented project, clearly state the objective, your role, the strategic rationale, the design process, key challenges, your solutions, and the measurable impact.

• Quantify Success: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased engagement rates, improved conversion, successful campaign results).

• Highlight Operational Contributions: Emphasize any work related to template creation, asset management, process improvement, or team guidance.

• Showcase Tool Proficiency: Be prepared to discuss how you used specific tools (Figma, Adobe Suite, PowerPoint) to achieve project goals and drive efficiency.

• Engage and Discuss: Treat the presentation as a conversation, inviting questions and demonstrating your ability to articulate complex design concepts clearly and persuasively.

📝 Enhancement Note: Interviewers will be looking for more than just aesthetic talent. They'll want to see strategic thinking, process orientation, and the ability to contribute to scalable GTM efforts through effective design operations.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the T. Rowe Price careers portal using the provided link.

• Tailor Your Resume: Clearly highlight your experience in brand asset development, template creation, cross-functional collaboration, and any leadership or mentorship roles. Use keywords from the job description such as "graphic design," "brand development," "marketing collateral," "Figma," and "Adobe Creative Suite."

• Curate Your Portfolio: Select 3-5 impactful projects that demonstrate your senior-level design expertise, strategic thinking, and operational contributions (process improvement, template creation). Prepare to discuss the business impact and your collaborative process for each.

• Prepare Your Narrative: Practice articulating your career journey, design philosophy, and how your skills align with T. Rowe Price's values and the specific demands of this role, focusing on both creative excellence and operational efficiency.

• Research T. Rowe Price: Understand their company culture, mission, recent marketing initiatives, and their position in the financial services industry to inform your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.