Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: hktservice

Location: Wan Chai, Hong Kong

Job Type: Full-Time

Category: Creative & Media Operations

Date Posted: 2026-02-23

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Responsible for the end-to-end design and creation of news graphics and motion graphics for prominent media channels.

• Manages the entire graphic design process, from conceptualization to final production, ensuring high-quality visual output.

• Leverages a deep understanding of graphic design principles and industry-specific software to produce compelling visual content.

• Requires a strong creative sense and a keen interest in the television and media industry to deliver relevant and impactful designs.

• Collaboration with news production teams to translate editorial needs into effective visual storytelling through graphics.

📝 Enhancement Note: This role is categorized under Creative & Media Operations due to its focus on visual content production within a media organization, requiring operational efficiency in design workflows and project management.

📈 Primary Responsibilities

• Design and create high-impact news graphics and motion graphics for Now News and Business News Channels, ensuring brand consistency and visual appeal.

• Manage the full graphic design lifecycle, from initial concept development and storyboarding to final asset delivery and implementation.

• Produce a variety of visual assets, including lower thirds, full-screen graphics, animated sequences, and broadcast stings.

• Collaborate closely with producers, editors, and journalists to understand project requirements and translate them into visually engaging graphics.

• Utilize advanced features of design software to achieve sophisticated visual effects and animations.

• Maintain a high level of creativity and graphic sense, staying abreast of industry trends and competitor visual styles.

• Work independently to meet tight production deadlines in a fast-paced broadcast environment.

• Adapt to and execute designs based on feedback and evolving project needs, demonstrating strong communication skills.

• Prepare and optimize graphics for various broadcast platforms and digital integrations.

• Ensure all created assets adhere to technical specifications and quality standards for broadcast.

📝 Enhancement Note: Responsibilities are inferred based on the title "Senior Graphic Designer" within a media context, emphasizing a comprehensive design process, advanced software proficiency, and the need for independent work under pressure, typical for senior roles in broadcast operations.

🎓 Skills & Qualifications

Education:

Experience:

• 5 years or more of relevant experience in the media industry, specializing in Graphic Creation.

Required Skills:

• Proficiency in graphic design software: Adobe Photoshop, Adobe Illustrator.

• Expertise in motion graphics and animation software: Adobe After Effects.

• Experience with 3D graphics software: Maxon Cinema 4D.

• Familiarity with broadcast graphics systems: Viz Artist.

• Strong understanding of the graphic design process from conceptualization to final production.

• Demonstrable creativity and a strong graphic sense.

• Deep interest in the television and broadcast industry.

• Ability to work independently and manage multiple projects simultaneously.

• Proven ability to meet tight deadlines and work under pressure.

Preferred Skills:

• Experience with broadcast newsroom environments.

• Knowledge of video editing software (e.g., Premiere Pro).

• Understanding of color theory and typography in a broadcast context.

• Experience with asset management systems.

• Ability to adapt quickly to new software and technologies.

📝 Enhancement Note: Qualifications are detailed to reflect the "Senior" level, requiring specific software expertise (Maya, Cinema 4D, Viz Artist) and significant experience (5+ years) in a specialized industry (media/broadcast), indicating a need for advanced operational design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a strong emphasis on motion graphics and broadcast-ready assets.

• Demonstrations of the complete design process, from initial sketches and mood boards to final animated sequences and final broadcast graphics.

• Examples of work created for news or live broadcast environments, highlighting adaptability to tight deadlines and production workflows.

• Case studies detailing the conceptualization, design execution, and final implementation of key graphic projects, including any challenges overcome.

Process Documentation:

• Ability to articulate and document the graphic design workflow, from brief to delivery, demonstrating an understanding of operational efficiency.

• Experience in creating style guides and brand guidelines for visual assets to ensure consistency across different media outputs.

• Documentation of how to manage and organize graphic assets for efficient retrieval and reuse in broadcast operations.

• Understanding of version control and feedback loops within the design process to facilitate collaboration and revisions.

📝 Enhancement Note: Portfolio requirements are tailored for a senior creative role, emphasizing the need to showcase not just final output but also the strategic thinking, process management, and technical mastery involved in complex broadcast graphics creation.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage.

• Retirement savings plan (e.g., MPF contributions).

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development and training in new design technologies.

• Potential for overtime pay or compensatory time off for irregular working hours.

• Access to company facilities and employee welfare programs.

Working Hours:

• Standard working hours are typically 40 hours per week. However, the role requires willingness to work irregular hours, including evenings, weekends, and public holidays, due to the nature of broadcast media production and tight deadlines.

📝 Enhancement Note: Salary range is an estimate based on industry benchmarks for a Senior Graphic Designer in Hong Kong with 5+ years of experience, considering the specific software requirements and the media industry context. Benefits are typical offerings for full-time employees in established organizations in Hong Kong.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Media. hktservice (part of PCCW) operates within a dynamic and fast-paced industry that demands innovation, efficiency, and high-quality output. The media sector, in particular, requires constant adaptation to evolving viewer habits and technological advancements.

Company Size: As part of PCCW, hktservice is a large organization, likely employing thousands of individuals across various divisions. This offers stability, extensive resources, and diverse career development opportunities.

Founded: PCCW was founded in 2000. This history suggests a company with established operational processes and a significant market presence, providing a solid foundation for its media operations.

Team Structure:

• The Graphic Design team likely operates within the broader News or Content Production division.

• It is expected to comprise designers with varying levels of experience, potentially including junior designers, specialists in motion graphics, and senior leads.

• Collaboration is key, with close interaction expected between graphic designers, producers, editors, and potentially technical operations staff.

Methodology:

• Data-driven design decisions are encouraged, leveraging insights from audience engagement and broadcast performance metrics.

• Workflow optimization is crucial, focusing on efficient project management and asset delivery to meet broadcast schedules.

• Automation tools and best practices are likely employed to streamline repetitive design tasks and improve overall productivity.

• Continuous learning and adoption of new design technologies are essential to maintain a competitive edge.

Company Website: https://www.hkt.com/ (Assuming this is the primary consumer-facing brand for services related to hktservice, PCCW's telecommunications arm)

📝 Enhancement Note: Company context is derived from the affiliation with PCCW and the nature of the media industry. The emphasis is on how this environment shapes the operations of a creative team, requiring efficiency, collaboration, and technological adoption.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level within the creative operations function. It requires not only strong execution skills but also the ability to manage projects, mentor junior staff, and contribute to strategic visual direction. The scope involves significant responsibility for the quality and timeliness of visual content for major news channels.

Reporting Structure: The Senior Graphic Designer would typically report to a Creative Director, Head of Design, or a Production Manager within the News or Content division. They may also supervise or mentor junior designers, providing guidance on technical skills, design processes, and project management.

Operations Impact: The role directly impacts the perceived quality and professionalism of the Now News and Business News Channels. High-quality, engaging graphics are critical for viewer retention, brand perception, and the effective communication of news and information. Efficient design operations contribute to on-time broadcasts and the ability to respond quickly to breaking news.

Growth Opportunities:

• Leadership Track: Potential progression to a Lead Graphic Designer, Art Director, or Creative Director role, overseeing larger teams and strategic visual initiatives.

• Specialization: Deepening expertise in specific areas such as advanced motion graphics, 3D visualization, or broadcast branding.

• Cross-functional Movement: Opportunities to move into related roles within production management, content strategy, or digital media development.

• Skill Development: Access to training programs, workshops, and industry conferences to stay current with the latest design software, techniques, and broadcast trends.

📝 Enhancement Note: Career analysis focuses on the trajectory from a Senior Designer, highlighting the blend of creative and operational responsibilities, and outlining potential paths for advancement within a large media organization's creative operations.

🌐 Work Environment

Office Type: The role is based on-site in Wan Chai, Hong Kong. This implies a professional office environment, likely equipped with dedicated workstations, collaborative spaces, and access to broadcast production facilities.

Office Location(s): Wan Chai, Hong Kong, a central business district offering good connectivity and access to public transportation. This location suggests a dynamic urban workplace.

Workspace Context:

• Collaborative Environment: Expect to work in a team-oriented setting, interacting daily with producers, editors, and fellow designers. The space should facilitate brainstorming and quick feedback sessions.

• Technology Access: High-performance workstations with dual monitors, access to extensive software licenses (Adobe Creative Suite, Cinema 4D, Viz Artist), and potentially specialized hardware for graphics rendering and playback.

• Team Interaction: Regular team meetings, project reviews, and informal discussions are expected to ensure alignment on creative direction and production schedules. Opportunities to share knowledge and provide peer feedback.

Work Schedule:

• The standard work schedule is typically 40 hours per week, with flexibility expected for irregular hours. This includes evenings, weekends, and public holidays, as news production demands often extend beyond typical business hours to cover live events and breaking news.

📝 Enhancement Note: The work environment description emphasizes the on-site aspect and the specific demands of a broadcast media setting, highlighting the need for collaboration, specialized technology, and flexible scheduling typical for operations roles in this sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter review of application, focusing on minimum qualifications and experience.

• Technical Interview: Assessment of design skills, software proficiency (Adobe Suite, Cinema 4D, Viz Artist), and understanding of motion graphics principles. This may involve a live software demonstration or technical Q&A.

• Portfolio Review: A dedicated session where the candidate presents their portfolio, discussing their process, creative choices, and problem-solving approaches for key projects. Emphasis will be on relevance to broadcast news graphics.

• Hiring Manager/Team Interview: Discussion on cultural fit, collaboration style, ability to work under pressure, and understanding of the media industry. This may include situational questions related to project management and handling tight deadlines.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking, leadership potential, and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize broadcast news, motion graphics, and projects demonstrating concept-to-production capabilities.

• Showcase Process: For each project, detail your role, the brief, your conceptualization process (sketches, storyboards), software used, challenges faced, and the final outcome. Quantify impact if possible (e.g., viewer engagement metrics).

• Highlight Technical Skills: Be prepared to discuss specific techniques used in After Effects, Cinema 4D, and Viz Artist. Demonstrate an understanding of broadcast technical requirements (resolution, frame rates, color spaces).

• Tell a Story: Frame your projects as narratives – the problem, your solution, and the result. This demonstrates strategic thinking beyond just aesthetics.

• Practice Presentation: Rehearse your portfolio walkthrough to ensure a smooth, concise, and engaging presentation within the allotted time. Be ready to answer in-depth questions about your work.

Challenge Preparation:

• Design Challenge: You may be given a brief to create a specific graphic or short animation within a limited timeframe. Focus on interpreting the brief accurately, demonstrating efficiency, and producing a polished result that meets the requirements.

• Problem-Solving Scenarios: Prepare to discuss how you would handle common broadcast scenario challenges, such as last-minute changes, technical glitches, or tight turnaround times. Emphasize your process for staying calm and delivering under pressure.

• Industry Knowledge: Brush up on current trends in broadcast graphics and news channel branding. Understand the competitive landscape and demonstrate an awareness of visual styles prevalent in the industry.

📝 Enhancement Note: This section provides actionable advice for operations candidates, focusing on portfolio presentation, technical demonstration, and strategic communication relevant to a senior creative role in broadcast operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (image editing, asset creation), Illustrator (vector graphics, logos, icons), After Effects (motion graphics, animation, compositing). Essential for creating broadcast-ready graphics and animations.

• Maxon Cinema 4D: A powerful 3D modeling, animation, and rendering software. Crucial for creating complex 3D graphics, environments, and visual effects for news segments.

• Viz Artist: A broadcast graphics design tool often used for creating real-time 3D graphics and animations for live television. Proficiency here is key for direct integration into broadcast workflows.

Analytics & Reporting:

• While not directly a design tool, understanding how graphics perform is beneficial. Familiarity with tools that track viewer engagement or broadcast asset usage may be advantageous.

CRM & Automation:

• Not typically central to a graphic designer role, but understanding how final assets are ingested and managed within broadcast automation systems is helpful.

• Project management tools (e.g., Asana, Trello, Monday.com) may be used for workflow tracking and task management.

📝 Enhancement Note: The technology stack is specific to high-end broadcast graphics production, emphasizing specialized software critical for the role's operational output and integration into live television workflows.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing visually stunning and technically flawless graphics that meet the highest broadcast standards.

• Creativity & Innovation: Encouraging original ideas and pushing creative boundaries to make news content more engaging and visually compelling.

• Efficiency & Timeliness: Understanding the critical nature of broadcast deadlines and operating with a sense of urgency to deliver assets on schedule.

• Collaboration & Communication: Fostering a team environment where open communication, constructive feedback, and mutual support are paramount.

• Adaptability & Resilience: Embracing change, responding effectively to new challenges, and maintaining composure under pressure.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with producers, editors, journalists, and technical staff to ensure graphics align with editorial content and broadcast requirements.

• Feedback-Driven Improvement: Actively seeking and providing constructive criticism to enhance designs throughout the production cycle.

• Knowledge Sharing: Willingness to share expertise, techniques, and best practices with team members to elevate the overall skill level of the department.

• Proactive Problem-Solving: Identifying potential issues in the design or production process early and working collaboratively to find solutions.

📝 Enhancement Note: Team culture values are inferred based on the demands of the broadcast media industry and the senior nature of the role, focusing on operational efficiency, creative excellence, and strong teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Turnaround Demands: The constant need to produce high-quality graphics under extremely tight deadlines, especially for breaking news situations.

• Technical Complexity: Mastering and integrating multiple sophisticated software packages (Adobe, Cinema 4D, Viz Artist) for complex animated sequences.

• Evolving Trends: Staying current with rapidly changing visual trends in broadcast media and digital platforms to ensure designs remain relevant and impactful.

• Balancing Creativity with Constraints: Harmonizing artistic vision with technical limitations, brand guidelines, and specific editorial requirements.

• Irregular Hours: Adapting to a work schedule that frequently deviates from standard business hours, requiring strong personal time management.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to attend workshops or online courses to deepen expertise in Cinema 4D, Viz Artist, or emerging 3D/motion graphics tools.

• Broadcast Industry Conferences: Attending events like NAB Show or IBC to learn about the latest broadcast technologies, workflows, and design innovations.

• Mentorship Programs: Potential to be mentored by senior creative leaders or to mentor junior designers, fostering leadership and knowledge transfer.

• Cross-Departmental Exposure: Gaining insights into other areas of broadcast production, such as editing, live operations, or digital content creation.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a senior creative role in broadcast media, highlighting specific operational hurdles and avenues for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex motion graphics package for a news program, from initial concept to final delivery." (Focus on workflow, software, and asset management.)

• "How do you ensure your graphics are not only visually appealing but also effectively communicate information and align with editorial content?" (Emphasis on understanding broadcast objectives and audience.)

Company & Culture Questions:

• "What interests you about working for Now News/Business News Channels specifically?" (Show research into their content and visual style.)

• "How do you handle receiving constructive criticism or last-minute changes to your designs?" (Assess adaptability and collaboration.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Start with your most relevant and impressive broadcast news graphics projects.

• Deep Dive on Process: For 2-3 key projects, prepare a detailed walkthrough covering: the brief, your conceptualization, software/techniques used, challenges, solutions, and the final impact.

• Technical Articulation: Be ready to discuss the technical aspects of your work – file formats, resolutions, frame rates, color spaces, and how you optimized assets for broadcast.

• Showcase Versatility: Demonstrate your ability to create both static graphics and dynamic motion graphics, showing a range of styles if applicable.

• Conciseness and Clarity: Practice your presentation to be clear, engaging, and within the allotted time. Avoid jargon where possible, or explain it clearly.

📝 Enhancement Note: Interview preparation advice is tailored to assess both creative talent and the operational competence required for a senior role in a demanding broadcast environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the PCCW job portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in broadcast media, motion graphics, and proficiency with the specified software (Adobe Creative Suite, Cinema 4D, Viz Artist). Ensure your portfolio prominently features relevant news graphics and motion graphics projects.

• Resume Optimization: Use keywords from the job description such as "Motion Graphics," "News Graphics," "Concept to Production," "Adobe After Effects," "Maxon Cinema 4D," and "Viz Artist." Quantify achievements where possible (e.g., "Designed graphics for X hours of live broadcast weekly").

• Interview Preparation: Practice articulating your design process, problem-solving skills, and experience working under tight deadlines. Prepare to present your portfolio with confidence, discussing your creative choices and technical execution.

• Company Research: Familiarize yourself with the Now News and Business News Channels' current visual branding, recent broadcast graphics, and overall content strategy to demonstrate your understanding and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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