Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: TMRW Sports Inc

Location: 1300 Minnesota Ave, Winter Park, FL 32789, United States

Job Type: Full-Time

Category: Marketing / Creative & Media / Art & Design / Sports & Recreation

Date Posted: April 02, 2026

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and maintaining the visual identity and brand standards across the TMRW Sports portfolio, ensuring a cohesive and impactful brand presence.

• The Sr. Graphic Designer will conceptualize and execute innovative design solutions for a wide range of media, including digital, social, print, and experiential activations, with a strong emphasis on the sports industry.

• This position requires managing multiple concurrent design projects from ideation through final delivery, balancing creative vision with strategic marketing objectives.

• Collaboration is key, as the designer will work closely with Art Directors, Marketing, Digital, Social, and Sales teams to translate business needs into compelling visual narratives and engaging content.

📝 Enhancement Note: This role is specifically tailored for a creative professional with a deep understanding of brand stewardship and a proven ability to execute across diverse media platforms within the dynamic sports and entertainment sector. The emphasis on "traditional and digital promotion, social media assets, collateral materials, logo designs, internal and external communications, merchandise, brand management" indicates a broad scope of responsibility, requiring a versatile designer.

📈 Primary Responsibilities

• Brand Stewardship & Evolution: Assist in the maintenance and evolution of TMRW Sports and its related brands, acting as a brand ambassador and ensuring adherence to brand guidelines across all creative outputs.

• Project Management & Execution: Manage multiple design projects simultaneously, from initial concept development through to final delivery, ensuring timely completion and high-quality execution.

• Creative Solution Development: Translate marketing and business needs into innovative and dynamic design solutions, encompassing motion graphics, interactive screens, digital signage, live show visuals, brand installations, merchandise, social media, and user experiences.

• Strategic Creative Contribution: Contribute to high-level strategic planning for creative and brand projects, bringing forward-thinking ideas and a fresh perspective to creative direction and content for campaigns and overall company/brand goals.

• Cross-Functional Collaboration: Partner closely with internal Digital, Social, Sales, and Executive teams to develop compelling sales decks, pitches, mockups, and other collateral materials that are on-brand and engaging.

• Vendor Management: Liaise with external vendors as applicable to execute traditional printing techniques and ensure the quality and integrity of physical marketing materials.

• Trend Integration: Collaborate with internal Digital and Social teams to ensure creative executions align with current industry trends and brand objectives, creating meaningful and engaging content.

• Quality Assurance: Ensure all design work meets a high standard of creativity, innovation, and brand association, reflecting the premium nature of TMRW Sports' offerings.

• Content Ideation: Ideate and develop creative content for various media and executions, pushing creative boundaries to capture attention and communicate effectively.

• Additional Duties: Undertake other assigned duties as required to support the broader creative and marketing objectives of the organization.

📝 Enhancement Note: The diverse responsibilities suggest a need for a designer who can not only execute but also contribute strategically to creative direction. The mention of "motion graphics, interactive screens and digital signage, live show visuals, brand installations" points to a requirement for digital-first thinking and potentially experience with dynamic content creation beyond static graphics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a Senior role.

Experience: A minimum of seven (7) years of experience working in a graphic design capacity within a professional creative production environment is required. Experience within the sports industry is highly preferred.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visual designs across various media.

• Branding & Brand Management: Strong understanding of brand development, maintenance, and application, with experience acting as a brand ambassador.

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, InDesign, and potentially After Effects and Premiere Pro.

• Digital & Social Media Savvy: Strong understanding of current social and digital media technologies, trends, and best practices for asset creation.

• Presentation Software Proficiency: Highly proficient in PowerPoint and other presentation software for creating impactful sales decks and pitches.

• Cross-Functional Collaboration: Demonstrated track record of effectively collaborating with multiple leaders and teams, including Marketing, Digital, Social, and Sales.

• Project Management Understanding: Familiarity with project management software for tracking, logging, and managing feedback on design projects.

• Conceptualization & Ideation: Ability to translate marketing needs into innovative design concepts and contribute to strategic creative planning.

• Attention to Detail: Meticulous eye for detail in all design work, ensuring accuracy and brand consistency.

• Adaptability: Ability to thrive in a fast-paced, high-growth, and collaborative environment, while also being comfortable working independently.

Preferred Skills:

• Motion Graphics & Animation: Experience in creating dynamic motion graphics for digital platforms, broadcast, or experiential use.

• Video Editing: Proficiency in video editing software to support content creation needs.

• 3D Design: Basic understanding or experience with 3D design principles and software.

• Photography: Skills in photography, including shooting and editing, for asset creation.

• Interactive Design: Experience designing for interactive screens or user interfaces.

📝 Enhancement Note: The requirement for "7+ years of experience" combined with the responsibilities strongly suggests a senior-level role requiring not just execution but also strategic input and project leadership. The emphasis on "sports industry" experience is a critical differentiator. The portfolio requirement is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Design Showcase: A digital portfolio is mandatory, linking to or featuring samples of completed design projects that demonstrate a broad range of design expertise.

• Sports Industry Focus: Highlight projects specifically within the sports industry, showcasing an understanding of sports aesthetics, fan engagement, and brand activation in this sector.

• Brand Consistency Examples: Include case studies or examples that illustrate your ability to maintain and evolve brand identity across multiple touchpoints and campaigns.

• Digital & Social Media Assets: Showcase examples of social media graphics, digital ad creative, and other digital assets that demonstrate an understanding of platform-specific best practices and engagement strategies.

• Motion Graphics/Video (if applicable): If you have motion graphics or video editing skills, include examples that demonstrate your ability to create dynamic and engaging visual content.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for managing design projects from brief to final delivery, including how you organize tasks, manage feedback, and ensure efficiency.

• Collaboration & Communication: Demonstrate how you collaborate with stakeholders, gather requirements, and communicate design decisions and progress.

• Tool Utilization: Be ready to articulate how you leverage the Adobe Creative Suite and other relevant tools to achieve project goals and optimize your workflow.

📝 Enhancement Note: The explicit mention of a digital portfolio is critical. Candidates should curate their portfolio to prominently feature their best work relevant to sports, branding, digital media, and any motion graphics capabilities. The ability to articulate process will be key in interviews.

💵 Compensation & Benefits

Salary Range: Based on the Sr. Graphic Designer title, 7+ years of experience, and the location in Winter Park, Florida, the estimated salary range is likely between $80,000 - $110,000 annually. This estimate considers the company's focus on modern sports ventures and the competitive market for experienced creative talent in the design and sports industries.

Benefits:

• Equity Ownership: Opportunity for employees to share in the company's growth through equity.

• Generous Time Off: Unlimited discretionary time off and 15 paid holidays per year (including the week of Independence Day).

• Comprehensive Health Insurance: Multiple health insurance options, with a 100% employee coverage contribution option.

• Additional Coverage: Employee and family insurance coverage options (dental, vision) with company contributions.

• Flexible Spending Accounts: FSA, HSA, and DCHSA opportunities with company contribution matches.

• Retirement Savings: Traditional 401(k) and Roth IRA plans available.

Working Hours: The role is listed with approximately 40 hours per week, but availability during and ahead of competition hours, including evenings, weekends, and potential travel, is required, reflecting the dynamic nature of the sports industry.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior graphic designers in major metropolitan areas with a significant cost of living, adjusted for Winter Park, Florida. The benefits package is extensive, highlighting a strong commitment to employee well-being and long-term investment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports, Media, and Entertainment, with a focus on building modern leagues and fan experiences. Specifically, TMRW Sports is creating new sports leagues like TGL (golf) and developing plans for professional flag football.

Company Size: While not explicitly stated, the description implies a rapidly growing, dynamic, and well-funded startup environment, likely scaling from a smaller core team to a larger operational entity. The mention of "high growth" and "developing plans" suggests significant expansion.

Founded: TMRW Sports was founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, bringing together elite athletic and business expertise.

Team Structure:

• Creative Team: The Sr. Graphic Designer reports to the Art Director and is part of a broader Creative team.

• Cross-Functional Collaboration: Close partnerships are expected with internal Digital, Social, Sales, and Executive teams, indicating a highly integrated and collaborative workflow.

• Ambassadorial Role: The designer is expected to serve as a brand ambassador for the holistic organization, embodying its values and vision.

Methodology:

• Innovation-Driven: Focus on building "modern approaches" and "new leagues for a new age," suggesting a culture of innovation and forward-thinking.

• High-Energy Spectacle: TGL is described as a "high-energy arena spectacle," implying a drive for dynamic and engaging content.

• Data-Informed Creativity: While not explicit, the need to translate "marketing needs" and align with "current trends" suggests that creative decisions are informed by strategic objectives and market insights.

Company Website: http://www.tmrwsportsgroup.com/

📝 Enhancement Note: TMRW Sports is positioned as an innovative disruptor in the sports and entertainment landscape, leveraging high-profile founders and significant investment to create unique fan experiences. The culture is likely fast-paced, ambitious, and focused on cutting-edge creative execution.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position within the creative function. It requires significant independent contribution, project leadership, and the ability to mentor or guide junior designers if the team expands.

Reporting Structure: The role reports directly to the Art Director, suggesting a clear hierarchy within the creative department and opportunities for guidance and development from a senior creative leader.

Operations Impact: The Sr. Graphic Designer's work directly impacts the perception and success of TMRW Sports' brands and leagues. High-quality, on-brand creative is essential for marketing, sales, fan engagement, and investor relations, directly influencing revenue-generating activities and brand equity.

Growth Opportunities:

• Leadership Potential: With strong performance and strategic contribution, potential to grow into a Lead Designer, Art Director, or Creative Director role as the company scales.

• Specialization Development: Opportunity to deepen expertise in areas like motion graphics, digital experiences, or brand strategy within the sports context.

• Industry Exposure: Working on high-profile projects like TGL and future leagues offers significant industry exposure and networking opportunities.

• Skill Expansion: The role encourages acquiring new skills in emerging media and technologies relevant to sports entertainment.

📝 Enhancement Note: This role offers a significant opportunity for career advancement within a rapidly growing company at the forefront of sports innovation. The exposure to high-profile projects and influential founders provides a unique platform for professional growth.

🌐 Work Environment

Office Type: The role is on-site in Winter Park, Florida, suggesting a traditional office environment designed for collaboration and creative production.

Office Location(s): 1300 Minnesota Ave, Winter Park, FL 32789. This location is likely within a vibrant area conducive to creative industries.

Workspace Context:

• Collaborative Hub: The office environment is expected to foster collaboration among the Creative team and with other departments, facilitating brainstorming and cross-functional project development.

• Creative Tools & Technology: Access to industry-standard design software and hardware, including the Adobe Creative Suite, is essential for day-to-day operations.

• Team Interaction: Ample opportunities for direct interaction with the Art Director, fellow designers, marketing teams, and potentially executives, promoting a dynamic and engaged work atmosphere.

Work Schedule: While a standard 40-hour work week is implied, the role requires flexibility for evenings, weekends, and travel, especially during critical project phases or events, aligning with the demands of the sports and entertainment industry.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration and a dedicated creative workspace. Flexibility in hours is a common expectation in fast-paced, project-driven industries like sports and entertainment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and digital portfolio to assess experience, skills, and alignment with brand aesthetics.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio to the Art Director and potentially other creative leaders, discussing their design process, strategic thinking, and specific project contributions.

• Skills Assessment: A design challenge or exercise may be given to evaluate practical design skills, problem-solving abilities, and efficiency.

• Cross-Functional Interviews: Interviews with members from Marketing, Digital, or Sales teams to assess collaboration skills and understanding of business objectives.

• Final Interview: Meeting with senior leadership to discuss cultural fit, strategic vision, and overall suitability for the role.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant work. Prioritize projects that demonstrate your experience in sports, branding, digital media, and motion graphics.

• Tell a Story: For each project, explain the brief, your role, your creative process, the challenges faced, and the results achieved. Quantify impact where possible.

• Showcase Versatility: Include a range of work that highlights your ability to adapt your style and approach to different brands and media.

• Highlight Brand Stewardship: Demonstrate your understanding of brand guidelines and how you've applied them consistently.

• Technical Proficiency: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Provide clear links or embedded examples.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design brief provided for a challenge. Ask clarifying questions if needed.

• Time Management: Practice working efficiently within a given timeframe. Prioritize key elements of the design.

• Process Articulation: Be prepared to explain your thought process and design decisions, even for a short exercise.

• Brand Alignment: If a brand is provided, ensure your design adheres to its existing style and guidelines.

📝 Enhancement Note: The portfolio is the most critical piece of the application. Candidates must treat it as a strategic marketing tool for their own personal brand, showcasing not just design talent but also strategic thinking and process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign.

• Adobe After Effects: Highly preferred for motion graphics and animation.

• Adobe Premiere Pro: Preferred for video editing tasks.

• Presentation Software: Advanced proficiency in Microsoft PowerPoint; familiarity with Google Slides or Keynote may also be beneficial.

Analytics & Reporting:

CRM & Automation:

Project Management Tools:

• Familiarity with project management software such as Asana, Trello, Monday.com, or similar platforms for tracking project progress and feedback.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Any additional skills in motion graphics, video, or specific project management tools will differentiate candidates.

👥 Team Culture & Values

Operations Values:

• Excellence & High Standards: A commitment to delivering work that exceeds expectations and meets a high level of creativity, innovation, and brand association.

• Collaboration & Inclusivity: Fostering a team culture of collaboration, where diverse perspectives are valued and integrated.

• Innovation & Forward-Thinking: A drive to build modern approaches and explore new creative avenues, especially within the evolving sports and entertainment landscape.

• Passion for Sports Design: A genuine interest and passion for sports and how design can enhance fan experiences and brand narratives.

• Detail-Oriented & Organized: A meticulous approach to design execution and project management.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with Marketing, Digital, Social, Sales, and Executive teams to achieve shared goals.

• Feedback Incorporation: Actively seeking and constructively applying feedback from peers and stakeholders to improve design outcomes.

• Proactive Communication: Clear and consistent communication regarding project status, challenges, and creative rationale.

• Team Player Mentality: Supporting team members and contributing to a positive, productive work environment.

📝 Enhancement Note: The company emphasizes a culture of high performance, innovation, and strong teamwork. Candidates should demonstrate an ability to contribute positively to this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Innovation: Keeping pace with rapidly evolving digital trends and technologies in sports, media, and entertainment requires continuous learning and adaptation.

• Brand Consistency Across Portfolio: Maintaining a cohesive brand identity across multiple distinct leagues and initiatives (TGL, WTGL, flag football, etc.) can be complex.

• Balancing Creative Vision with Business Objectives: Translating marketing needs and strategic goals into visually compelling designs that also drive business results.

• Managing Multiple Stakeholders: Effectively managing feedback and expectations from various internal teams and leadership figures who have diverse perspectives.

• Fast-Paced Environment: Thriving in a high-growth, sometimes demanding environment that requires flexibility and the ability to deliver under pressure.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in motion graphics, 3D, or video editing software.

• Industry Conferences & Workshops: Participation in events focused on sports marketing, creative design, and digital trends.

• Mentorship: Learning from experienced Art Directors, founders, and industry leaders within TMRW Sports.

• Exposure to New Media Platforms: Gaining experience with emerging technologies and platforms for fan engagement.

• Strategic Creative Development: Growing from an execution-focused role to contributing more significantly to overall creative strategy and brand direction.

📝 Enhancement Note: The challenges presented are typical for a senior role in a fast-moving, innovative company. The growth opportunities are significant, offering a clear path for career advancement and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity for a new sports league or event." (Focus on brand evolution, strategic planning, and stakeholder input.)

• "How do you ensure brand consistency across diverse media platforms, from social media to print collateral?" (Highlight your understanding of brand guidelines and cross-channel application.)

• "Walk us through a challenging project where you had to balance creative vision with strict brand requirements or tight deadlines." (Prepare a case study demonstrating problem-solving and execution.)

Company & Culture Questions:

• "What excites you about TMRW Sports and its mission?" (Research TGL, WTGL, and their approach to modern sports.)

• "How would you contribute to fostering a collaborative and inclusive creative team environment?" (Discuss your teamwork and communication style.)

• "Describe a time you received constructive criticism on your design work and how you responded." (Emphasize your ability to take feedback and improve.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best represent your skills for this role, focusing on sports, branding, digital, and motion graphics.

• Structure Your Narrative: For each project, detail: the objective, your role, the creative process, key challenges, your solutions, and the measurable impact or outcome.

• Highlight Strategic Thinking: Explain why you made certain design choices, not just what you did. Connect your work to business goals.

• Be Ready for Q&A: Anticipate questions about your technical skills, design philosophy, and ability to collaborate.

• Demonstrate Enthusiasm: Show your passion for sports and TMRW Sports' innovative approach.

📝 Enhancement Note: Preparation should focus on showcasing not only design talent but also strategic thinking, problem-solving abilities, and a strong understanding of the sports and entertainment industry context.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Portfolio Customization: Ensure your digital portfolio is up-to-date, easily accessible, and prominently features your strongest work relevant to sports, branding, digital media, and motion graphics. Tailor your portfolio presentation to align with TMRW Sports' innovative and high-energy brand.

• Resume Optimization: Update your resume to highlight your 7+ years of experience, specifically mentioning sports industry design work, proficiency in Adobe Creative Suite, and experience with cross-functional collaboration. Quantify achievements where possible.

• Interview Preparation: Thoroughly research TMRW Sports, TGL, and their partners (PGA TOUR, LPGA). Prepare to discuss your design process, strategic thinking, and how your skills align with the company's mission. Practice presenting your portfolio and answering common interview questions related to design, collaboration, and problem-solving.

• Company Research: Gain a deep understanding of TMRW Sports' unique position in the market, its founders, its current and upcoming leagues, and its brand aesthetic. This will allow you to articulate your interest and connect your design approach to their specific objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with TMRW Sports Inc. through their official application process. The specific requirements and interview process may vary.