B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Brazil

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: April 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact, static B2B ad creatives optimized for cold audiences across key digital platforms like LinkedIn, Google Display, and Meta.

• Translate complex go-to-market messaging, campaign strategies, and Ideal Customer Profile (ICP) insights into visually compelling assets that drive click-through rates (CTR) and conversions.

• Collaborate closely with marketing and growth teams to support A/B testing initiatives by producing multiple creative variations (headlines, visuals, layouts, CTAs).

• Leverage AI design tools to enhance ideation, concept development, and accelerate creative workflows for efficient production.

📝 Enhancement Note: While the title is "Graphic Designer," the core responsibilities and required skills clearly place this role within a GTM (Go-To-Market) or Marketing Operations context, focusing specifically on the creation of performance-driven advertising assets. The emphasis on B2B, cold audiences, conversions, and A/B testing signifies a performance marketing-oriented design function, not a general brand design role.

📈 Primary Responsibilities

• Ad Creative Design & Optimization:

  • Design, produce, and iterate on high-converting static B2B ad creatives for digital advertising platforms including LinkedIn, Google Display, and Meta.
  • Translate campaign briefs, messaging frameworks, and go-to-market strategies into visually engaging concepts that resonate with target audiences.
  • Generate multiple creative variations for A/B testing, focusing on optimizing headlines, visuals, layouts, and calls-to-action (CTAs) to improve campaign performance.
  • Adapt and format assets to meet the specific technical requirements and dimensions of various ad platforms.
  • Ensure strict adherence to brand guidelines while creatively tailoring visuals for distinct audience segments and campaign objectives.

• Creative Strategy & Collaboration:

  • Interpret Ideal Customer Profiles (ICPs), core messaging strategies, and campaign objectives to guide creative direction and ensure alignment with business goals.
  • Partner effectively with marketing and growth teams to align creative outputs with campaign performance targets and overall growth strategies.
  • Actively participate in brainstorming sessions, contributing innovative creative ideas for new ad concepts and campaign approaches.
  • Analyze campaign performance insights in conjunction with the marketing team to inform and iterate on creative design decisions for continuous improvement.

• Creative Production & Workflow Management:

  • Manage a pipeline of multiple ad creative projects simultaneously, maintaining high standards of quality and meeting project deadlines consistently.

  • Develop, organize, and maintain a comprehensive library of creative assets, design templates, and brand materials for easy access and reuse.

  • Establish and refine design templates and repeatable frameworks to enable scalable and efficient ad production processes.

  • Integrate and utilize AI design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to accelerate ideation, concept generation, and streamline overall creative workflows.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and marketing performance metrics (CTR, conversions). This indicates a need for a designer who understands not just aesthetics but also the psychological and strategic elements of B2B advertising for demand generation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of visual communication principles, graphic design theory, and marketing psychology is essential.

Experience:

• A minimum of 3 years of dedicated experience in creating B2B ad creatives specifically for digital advertising campaigns.

Required Skills:

• Expert Proficiency in Design Software:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.
  • Proficiency with Canva is also considered expert-level for this role.

• B2B Advertising Expertise:

  • Deep understanding of B2B audience conversion principles, including visual hierarchy, attention-grabbing techniques, and effective CTA placement.
  • Ability to translate abstract marketing strategy and messaging into concrete, compelling visual designs that drive action.

• AI Design Tool Familiarity:

  • Experience using AI design tools to support ideation and creative workflows, such as Midjourney, Adobe Firefly, or ChatGPT.

• Digital Advertising Platforms:

  • Familiarity with the creative requirements and best practices for platforms like LinkedIn, Google Display, and Meta.

• Brand Consistency: Preferred Skills:

• Performance Marketing Acumen:

  • Experience working directly with performance marketing or demand generation teams.
  • Familiarity with key advertising performance metrics (e.g., CTR, CPC, conversion rates) and how design impacts them.

• SaaS/Tech/Professional Services Background:

  • Prior experience marketing within the SaaS, technology, or professional services industries.

• Motion Graphics/Animation:

  • Experience in creating motion graphics or animated ads for digital campaigns.

• Project Management Tools:

  • Familiarity with project management software such as ClickUp, Asana, or Notion for workflow management.

📝 Enhancement Note: The "Must Haves" and "Nice to Haves" clearly delineate the core competencies. The emphasis on AI tools suggests a forward-thinking approach to design production and workflow efficiency, a valuable skill in modern GTM operations. Experience with performance metrics is crucial for demonstrating ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Static Ad Creatives Focus: Your portfolio must prominently feature examples of static ad creatives designed specifically for B2B audiences and digital advertising platforms (LinkedIn, Google Display, Meta).

• Performance-Driven Design: Showcase how your designs have contributed to campaign performance, ideally with examples that illustrate A/B testing variations and their outcomes.

• Messaging & Strategy Translation: Include case studies or examples demonstrating your ability to translate marketing briefs, ICP insights, and campaign strategies into effective visual assets.

• Platform Adaptability: Demonstrate versatility in designing for multiple formats, dimensions, and platform-specific requirements.

• AI Tool Integration (Optional but Recommended): If possible, highlight projects where AI tools were used to enhance the creative process or output.

Process Documentation:

• While formal process documentation isn't explicitly required, your portfolio should implicitly demonstrate an understanding of:
  • Workflow Design: How you manage multiple projects, meet deadlines, and organize assets.
  • Iterative Improvement: Evidence of how you use feedback and performance data to refine designs.
  • Template Development: Examples or mention of creating reusable templates for efficiency.

📝 Enhancement Note: For a role focused on performance creatives, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate a clear understanding of how design drives business results in a B2B context. Candidates should be prepared to discuss the strategy behind their creative choices and their impact on campaign metrics.

💵 Compensation & Benefits

Salary Range:

• As an Independent Contractor based in Brazil, the compensation will likely be structured as a fixed monthly rate or a project-based fee.

• Estimated Range: Based on 3+ years of experience in a specialized B2B graphic design role for performance marketing, with remote work capabilities and proficiency in AI tools, a competitive rate would typically fall between R$ 8,000 to R$ 15,000 per month (Brazilian Real), or the USD equivalent of $1,600 to $3,000 USD per month, depending on the specific client's budget and the candidate's demonstrated experience and negotiation skills.

• Note: This is an estimate. Actual compensation will be determined by the client based on experience, portfolio, and negotiation.

Benefits:

• Independent Contractor Status: Flexibility in work hours and location (within Brazil).

• Remote Work: Fully remote position, eliminating commute time and costs.

• Exposure to Global Campaigns: Opportunity to work on international marketing campaigns for a client.

• Skill Development: Potential to work with cutting-edge AI design tools and performance marketing strategies.

• Flexible Schedule: While US hours are preferred for collaboration, the contractor role may offer some flexibility.

Working Hours:

• The role specifies "Eastern Standard Time (U.S. Hours)" for collaboration. This implies an expectation for availability during these core business hours for meetings and real-time communication, typically Monday to Friday, 9 AM - 5 PM EST.

• Total working hours are expected to be approximately 40 hours per week, aligning with a full-time engagement.

📝 Enhancement Note: The salary estimate is based on typical rates for experienced freelance graphic designers in Brazil specializing in digital advertising, adjusted for the US client context and the specific, high-demand skills (B2B performance creative, AI tools). The benefits are characteristic of independent contractor roles, emphasizing flexibility and remote work. The working hours requirement is critical for candidates to consider for time zone alignment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates as a talent acquisition partner, often working with clients in the technology, SaaS, and professional services sectors. The client for this role is likely within a similar B2B-focused industry.

Company Size: Pavago itself is likely a medium-sized agency or recruitment firm. The client company's size is not specified but is likely a growing B2B-focused organization that invests in digital marketing and performance advertising.

Founded: Pavago's founding date is not provided, but their focus on modern talent solutions suggests a relatively contemporary operational approach.

Team Structure:

• Direct Team: You will likely report to a marketing manager or a head of growth within the client company.

• Cross-functional Collaboration: Close collaboration is expected with marketing strategists, demand generation specialists, copywriters, and potentially other designers or creative leads.

• Reporting: The role is an Independent Contractor, so reporting structures will be project-based and focused on delivering creative assets aligned with campaign goals.

Methodology:

• Data-Driven Creatives: The core methodology revolves around using data from A/B tests and campaign performance to inform and optimize creative design.

• Agile Production: Expect a dynamic workflow where feedback loops are short, and iterative design adjustments are common.

• AI-Assisted Design: A willingness to embrace and utilize AI tools to enhance creative output and efficiency is a key operational approach.

Company Website: Pavago Website: pavago.co

📝 Enhancement Note: Understanding Pavago's role as a bridge between talent and clients is important. The operational culture will be dictated by the end-client, which is likely fast-paced, results-oriented, and data-centric, typical of B2B tech/SaaS marketing teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level specialist within the creative operations or GTM operations function. It requires a solid foundation of technical design skills combined with a strategic understanding of performance marketing.

Reporting Structure: As an Independent Contractor, you will report on project status and deliverables to a designated point person within the client's marketing or growth team. While not a direct report in the traditional sense, clear communication and alignment with this individual are critical.

Operations Impact: The impact of this role is directly tied to the client's ability to acquire new customers through digital advertising. High-performing creatives designed by this role will directly influence lead generation, customer acquisition costs (CAC), and ultimately, revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven B2B creative design for specific platforms or industries (e.g., SaaS, FinTech).

• Skill Expansion: Develop skills in areas such as motion graphics, landing page design, or even basic UI/UX principles relevant to ad conversion funnels.

• Client Exposure: Gain experience working with various B2B companies and understanding diverse marketing strategies.

• AI Tool Mastery: Become an expert in leveraging AI for creative production, a highly sought-after skill in the evolving design landscape.

• Potential for Long-Term Engagement: Successful contractors often transition into longer-term project work or retainer agreements with clients.

📝 Enhancement Note: While not a traditional "operations" role in terms of process management, the focus on performance, optimization, and collaboration places it firmly within the GTM operations ecosystem. Growth opportunities lie in deepening specialized creative skills and understanding the business impact of design.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office. Work is conducted from the contractor's home office or any suitable remote workspace.

Office Location(s): The role is based in Brazil, but the work is remote, meaning the contractor can work from anywhere within Brazil. Collaboration will be with teams operating on Eastern Standard Time (U.S. Hours).

Workspace Context:

• Autonomy: You will have a high degree of autonomy in managing your workday and creative process.

• Technology: Requires a reliable internet connection, a capable computer for running design software, and effective communication tools.

• Collaboration: Communication will primarily be digital via platforms like Slack, email, and video conferencing tools (Zoom, Google Meet).

Work Schedule:

• While the role is full-time (approx. 40 hours/week), the contractor can likely set their own daily schedule, provided they are available for critical meetings and collaborative sessions during U.S. Eastern Standard Time business hours (e.g., 9 AM - 5 PM EST). This flexibility is a key benefit of the independent contractor arrangement.

📝 Enhancement Note: The remote nature and independent contractor status mean the work environment is self-managed. The key consideration is time zone alignment for effective collaboration with the client's U.S.-based team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary call to assess your overall experience, understanding of B2B creative, and initial portfolio review. Be prepared to discuss your career trajectory and interest in performance-focused design.

• Portfolio & Creative Review: A deeper dive into your portfolio with the hiring team or a senior designer. Focus on specific B2B ad creative examples, explaining your design choices, the strategy behind them, and any performance outcomes you can share. Demonstrate your understanding of A/B testing principles.

• Client Interview: A conversation with the client's marketing or growth team. This will focus on your ability to collaborate, understand their campaign objectives, and how you'd approach their specific challenges. Be ready to discuss how you interpret ICPs and messaging.

• Final Interview: A final alignment meeting to discuss expectations, contractor terms, and confirm mutual fit.

Portfolio Review Tips:

• Curate for Impact: Select your strongest B2B static ad creative examples.

Prioritize pieces that clearly demonstrate your understanding of conversion-driven design.

• Tell the Story: For each relevant piece, be ready to articulate:

  • The client/campaign objective.
  • The target audience (ICP).
  • The core messaging and strategy.
  • Your design process and rationale.
  • Any results or learnings (even if anecdotal).

• Show A/B Testing: If you have examples of creative variations tested against each other, highlight them. Explain what you hypothesized and what the results indicated.

• Highlight AI Usage: If you used AI tools, be prepared to explain how they assisted your workflow or enhanced the creative output.

• Platform Specificity: Group or label examples by the platform they were designed for (LinkedIn, Google Display, Meta) to show platform-specific understanding.

Challenge Preparation:

• Creative Brief Interpretation: Be prepared for a hypothetical scenario where you are given a brief and asked to outline your creative approach and initial concepts.

• Design Feedback Integration: Practice discussing how you receive and implement feedback, especially from non-designers, to ensure alignment with marketing goals.

• Problem-Solving: Think about how you would approach designing for a challenging B2B niche or a campaign with unclear messaging.

📝 Enhancement Note: The interview process is designed to assess both design skill and strategic marketing understanding. The portfolio is the primary tool for demonstrating this, so candidates must prepare to "walk through" their work with a focus on results and strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design.

  • Photoshop: For image manipulation, compositing, and detailed pixel-level design.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout and multi-page documents, though less critical for single ad creatives unless part of a larger campaign collateral.

• Canva: A widely used platform for quick, collaborative, and template-driven design. Proficiency here is a strong asset.

• AI Design Tools:

  • Midjourney: For generating unique and imaginative visual concepts and imagery.
  • Adobe Firefly: Integrated into Adobe apps for AI-powered image generation and editing.
  • ChatGPT: For ideation, copywriting assistance, and generating creative briefs or concepts.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how ad creatives feed into CRM systems and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) through lead generation is a plus, but not a core requirement for this specific role.

📝 Enhancement Note: The tool stack is heavily focused on creative production. Proficiency in Adobe Creative Suite and Canva is non-negotiable, while AI tools are a significant differentiator. Understanding the downstream impact of creatives on marketing performance metrics is more important than direct experience with CRM/automation tools for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving measurable results through creative design.

• Data-Driven: Decisions and iterations are informed by performance analytics and A/B testing feedback.

• Collaborative: Active participation and communication with marketing and growth teams are vital.

• Agile & Iterative: Willingness to adapt quickly, iterate on designs, and embrace change.

• Efficiency-Focused: Utilizing tools and processes (including AI) to optimize the creative production workflow.

Collaboration Style:

• Proactive Communication: Regularly updating stakeholders on project progress and potential roadblocks.

• Feedback Integration: Openness to constructive criticism and a willingness to incorporate feedback from marketing strategists and growth teams.

• Cross-Functional Partnership: Working as an extension of the marketing team, understanding their goals and contributing creative solutions.

• Knowledge Sharing: Potentially sharing insights on design trends or effective creative strategies with the broader team.

📝 Enhancement Note: The culture values a blend of creative talent and business acumen. Designers are expected to be team players who understand marketing objectives and contribute directly to business growth through their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Striking the right chord between visually striking designs and those that are optimized for clicks and conversions on specific platforms.

• Time Zone Differences: Collaborating effectively with a team in EST while based in Brazil requires careful scheduling and proactive communication.

• Rapidly Evolving Ad Platforms: Keeping up with the latest creative specs, best practices, and algorithm changes across multiple digital advertising platforms.

• Interpreting Data for Design: Translating performance metrics into actionable design improvements can be challenging.

• AI Tool Integration: Learning and effectively integrating new AI tools into an existing workflow can present a learning curve.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in using AI tools for creative generation and workflow optimization.

• Performance Marketing Insights: Gaining a deeper understanding of demand generation, conversion rate optimization (CRO), and digital advertising strategies.

• Platform Specialization: Developing deep expertise in designing for specific high-value platforms like LinkedIn Ads.

• Client Exposure: Gaining experience with diverse B2B marketing campaigns and client needs.

• Freelance Business Skills: For contractors, opportunities to hone project management, client communication, and negotiation skills.

📝 Enhancement Note: The challenges are inherent to performance-focused creative roles in a dynamic digital marketing landscape. The growth opportunities are significant for those who embrace continuous learning and specialization in high-demand areas like AI-assisted design and B2B performance marketing.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a B2B marketing brief and ICP into a compelling ad creative?" (Be ready to use a hypothetical example or discuss a past project.)

• "Describe a time you used A/B testing insights to significantly improve the performance of an ad creative." (Focus on your role in the process and the impact.)

• "How do you balance brand consistency with the need to create highly optimized, performance-driven creatives for different platforms?"

• "What are your preferred AI tools for B2B ad creative ideation and production, and how do you use them?"

Company & Culture Questions:

• "What interests you about working with Pavago as a contractor, and what do you know about our client's industry?" (Research Pavago and common client industries like SaaS/Tech.)

• "How do you manage your workflow and prioritize tasks when working remotely with a team in a different time zone?"

• "Describe your ideal collaboration style with marketing and growth teams."

Portfolio Presentation Strategy:

• Narrative Structure: For each case study, follow a clear narrative: Problem -> Solution (Your Design) -> Results.

• Quantify Impact: Whenever possible, use numbers (CTR improvements, conversion increases, etc.) to demonstrate the effectiveness of your work.

• Highlight Process: Explain your thought process, including how you interpreted the brief, considered the audience, and made design decisions.

• Show Variations: If you have multiple variations of a creative, present them to showcase your A/B testing approach.

• AI Integration Explanation: Clearly articulate where and how AI tools were used and the benefits they brought to the project.

• Conciseness: Be prepared to present key projects efficiently, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation should focus on showcasing both technical design skills and strategic understanding of B2B performance marketing. Candidates should be ready to articulate their process, demonstrate impact, and discuss their experience with relevant tools and methodologies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest B2B static ad creative work, tailored to the requirements outlined for this role. Prioritize examples for LinkedIn, Google Display, and Meta.

• Resume Optimization: Craft your resume to highlight your 3+ years of experience in B2B ad creative design, proficiency with Adobe Creative Suite/Canva, and any experience with AI design tools and performance marketing metrics. Use keywords from the job description.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice discussing your portfolio pieces, your design process, and your understanding of B2B advertising psychology and conversion principles.

• Company Research: Familiarize yourself with Pavago and the typical industries of their clients (e.g., SaaS, technology, professional services). Understand their value proposition as a talent partner.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.