B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (Client)

Location: Mexico

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: April 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static B2B ad creatives tailored for cold audiences across digital platforms like LinkedIn, Google Display, and Meta.

• Translate complex go-to-market messaging, campaign strategies, and Ideal Customer Profile (ICP) insights into visually compelling and conversion-driving ad assets.

• Collaborate closely with marketing and growth teams to ensure creative output directly supports campaign performance goals and drives clicks and conversions.

• Leverage AI design tools to enhance ideation, concept development, and accelerate creative production workflows.

• Maintain brand consistency while creating multiple creative variations for effective A/B testing and performance optimization.

📝 Enhancement Note: This role is positioned within a broader B2B marketing operations framework, focusing on the critical intersection of creative design and measurable campaign performance. The emphasis on "high-performing static ad creatives for cold audiences" indicates a need for designers who understand the psychology of initial engagement and conversion optimization in a B2B context. The "Independent Contractor" status suggests a project-based or service-oriented engagement model, common for specialized creative roles supporting marketing initiatives.

📈 Primary Responsibilities

• Design static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta, focusing on maximizing click-through rates (CTR) and conversion rates.

• Interpret and translate campaign briefs, messaging frameworks, Ideal Customer Profiles (ICPs), and overall go-to-market strategies into visually engaging and persuasive ad concepts.

• Produce a variety of ad creative variations, including different headlines, visuals, layouts, and calls-to-action (CTAs), to support robust A/B testing initiatives.

• Create ad assets in multiple formats, dimensions, and specifications to meet the technical requirements of various digital advertising platforms.

• Ensure strong brand consistency across all creative deliverables while strategically tailoring visuals and messaging for specific audience segments and campaign objectives.

• Collaborate effectively with marketing and growth teams to ensure creative assets are aligned with performance goals and contribute to overall campaign success.

• Participate actively in campaign brainstorming sessions, contributing innovative creative ideas for new ad concepts and visual approaches.

• Review campaign performance insights and analytics with the marketing team, iterating on creative designs based on data-driven results and feedback.

• Manage a pipeline of multiple ad creative projects concurrently, prioritizing tasks to maintain high quality standards and meet project deadlines.

• Develop and maintain a centralized library of creative assets, design templates, and brand guidelines to ensure efficient asset utilization and brand integrity.

• Build and refine repeatable design templates and frameworks to enable scalable ad production and streamline the creative workflow.

• Utilize AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to accelerate ideation, concept development, and enhance overall creative production efficiency.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance-driven design. The role requires not just aesthetic skill but a strategic understanding of how creative elements impact key marketing metrics like CTR and conversion rates. The need to "iterate on creative designs based on results" underscores a data-informed design process, which is a hallmark of effective marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Marketing, Communications, or a related field is highly beneficial. A strong portfolio demonstrating relevant skills and experience will be prioritized over formal education.

Experience: Minimum of 3 years of professional experience specifically in creating B2B ad creatives for digital advertising campaigns.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva for professional design work.

• Proven ability to translate marketing strategy, messaging frameworks, and ICP insights into compelling visual designs that drive engagement.

• Deep understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention-grabbing techniques, and strategic CTA placement.

• Demonstrated experience in creating static ad creatives for digital platforms such as LinkedIn, Google Display, and Meta.

• Familiarity and practical application of AI design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to support ideation and creative workflows.

• Strong portfolio showcasing a range of static B2B ad creatives with a clear focus on performance and conversion.

• Excellent project management skills with the ability to manage multiple projects, prioritize tasks, and meet tight deadlines.

Preferred Skills:

• Experience working directly with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and overall conversion rates.

• Experience in creating motion graphics or animated ads for digital campaigns.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience using project management tools like ClickUp, Asana, or Notion for workflow management.

📝 Enhancement Note: The requirements emphasize practical, results-oriented design skills. The explicit mention of AI tools and performance metrics suggests a forward-thinking approach to creative production within a marketing operations context. The "Must Haves" are comprehensive and directly tied to the core function of designing high-performance ads.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing at least 3-5 distinct B2B static ad creative campaigns, with a clear focus on platforms like LinkedIn, Google Display, or Meta.

• For each campaign example, include a brief overview of the objective, target audience (ICP), the messaging strategy, and the specific role your creative played in achieving campaign goals.

• Demonstrate the ability to present multiple creative variations for A/B testing within a single campaign, highlighting strategic differences in visuals, headlines, and CTAs.

• Showcase examples of how you maintained brand consistency while tailoring creatives for different audience segments or campaign phases.

Process Documentation:

• Examples of how you have developed design templates or repeatable frameworks to streamline ad production workflows.

• Case studies or descriptions of how you have used performance data (e.g., CTR, conversion rates) to inform and iterate on creative design decisions.

• Documentation or explanation of your workflow for managing multiple creative projects, from brief interpretation to final asset delivery.

• Any examples of how you have integrated AI tools into your design process to enhance efficiency or ideation.

📝 Enhancement Note: The portfolio is critical for this role, serving as direct proof of the candidate's ability to execute the core responsibilities. The emphasis on "performance" and "conversion" means portfolio pieces should ideally include context on campaign results or the strategic thinking behind achieving those results, aligning with typical marketing operations expectations for quantifiable impact.

💵 Compensation & Benefits

Salary Range: For a Mid-Level B2B Graphic Designer with 3+ years of experience, working remotely in Mexico and adhering to US business hours, a competitive annual salary range is estimated between MXN $480,000 - $720,000 (approximately USD $28,000 - $42,000), depending on specific experience, skill set, and the client's budget. This estimate is based on industry benchmarks for remote creative roles in Mexico, considering the specialized nature of B2B performance ad creative design and the requirement to work within US business hours.

Benefits: As an Independent Contractor, benefits are typically not provided directly by the client. However, potential benefits may include:

• Flexible Work Schedule: While adhering to US business hours, there may be flexibility in daily scheduling.

• Remote Work: The ability to work from any location within Mexico.

• Project Variety: Exposure to diverse B2B clients and campaign types.

• Potential for Long-Term Engagement: Successful contractors may have opportunities for ongoing projects.

Working Hours: The role requires adherence to Eastern Standard Time (EST) business hours, typically 40 hours per week. This ensures alignment with the client's marketing and growth teams for seamless collaboration and campaign management.

📝 Enhancement Note: Given the "Independent Contractor" status, a direct salary range is provided with a clear explanation of the estimation methodology. Benefits are noted as typically not included, which is standard for this employment type. The working hours are explicitly tied to EST to manage expectations for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the talent acquisition and staffing industry, specifically acting as an intermediary platform for companies seeking specialized talent. The client they are hiring for operates in a B2B context, likely within technology, SaaS, or professional services, given the role's focus.

Company Size: Pavago's size is not explicitly stated, but platforms like Workable typically cater to a range of businesses, from startups to mid-sized companies. The client Pavago serves could be of any size, but the nature of the role suggests a company with established marketing efforts and a need for specialized creative support.

Founded: Pavago's founding date is not provided. The client's founding date is also not specified.

Team Structure:

• The Graphic Designer will likely be part of a dedicated marketing or growth team within the client company. This team would typically include roles like Marketing Managers, Demand Generation Specialists, Performance Marketers, and potentially other creative professionals.

• The designer will report to a Marketing Manager or a Head of Growth, who will provide campaign briefs, strategic direction, and performance feedback.

Methodology:

• Data-Driven Creative: The core methodology revolves around using campaign performance data (CTR, conversions) to inform and iterate on creative designs. This is a key aspect of marketing operations.

• Agile Creative Production: The need to produce multiple variations for A/B testing and manage multiple projects implies an agile approach to creative development, focusing on rapid iteration and continuous improvement.

• AI-Augmented Design: The integration of AI tools into the workflow signifies a modern, efficiency-focused approach to creative production, aiming to speed up ideation and asset creation.

Company Website: [Pavago Client Website Not Provided - Refer to Pavago's main site for general company info: pavago.co]

📝 Enhancement Note: The context provided focuses on how Pavago acts as a recruiter for their client. The description of the role provides strong clues about the client's industry and operational style, emphasizing data, performance, and modern tools.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized mid-level position within the broader marketing operations or creative operations function. It focuses on a specific, high-demand skill set: B2B performance ad creative design. While not a management role, it requires significant autonomy and strategic input regarding creative execution.

Reporting Structure: The role reports to a marketing lead within the client organization, likely a Marketing Manager or Head of Growth. This structure places the designer within a team focused on driving measurable marketing outcomes.

Operations Impact: The Graphic Designer's impact is directly tied to the performance of digital advertising campaigns. By creating visually compelling and strategically sound ad creatives, they directly influence key metrics such as CTR, lead generation, and ultimately, customer acquisition cost (CAC). Their work is crucial for the success of B2B demand generation and customer acquisition efforts.

Growth Opportunities:

• Specialization Deepening: Opportunity to become an expert in B2B performance creative, mastering design for specific platforms and audience psychology.

• Broader Campaign Involvement: Potential to contribute to broader campaign strategy discussions and offer creative insights beyond just static ads.

• Motion Graphics Development: If the candidate develops skills in motion graphics (a "Nice to Have"), this could open doors to more complex and higher-value creative projects.

• Performance Analytics Acumen: By working closely with performance metrics, there's an opportunity to develop a stronger understanding of marketing analytics and how creative impacts business results.

• Client Relationship Management: As an independent contractor, successful delivery can lead to repeat business and a strong professional reputation, fostering long-term client relationships.

📝 Enhancement Note: The growth analysis focuses on skill development and increased responsibility within the specialized area of performance creative, linking it to broader marketing operations impacts.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "work environment" is the candidate's chosen workspace within Mexico.

Office Location(s): The role is remote and specific to Mexico. Candidates can work from anywhere within Mexico, provided they can maintain reliable internet connectivity and adhere to the specified working hours.

Workspace Context:

• Self-Managed Environment: The candidate is responsible for setting up their own productive and ergonomic home office space.

• Digital Collaboration Tools: The work will heavily rely on digital collaboration tools (e.g., Slack, Zoom, email) for communication with the client team and for sharing design assets.

• Independent Work Flow: While collaboration is key for strategy and feedback, the core design tasks will be performed independently.

Work Schedule: The role requires adherence to Eastern Standard Time (EST) business hours (approximately 9 AM - 5 PM EST, Monday to Friday). This is crucial for real-time communication and collaboration with the client's marketing teams, who are likely based in North America.

📝 Enhancement Note: The work environment is defined by its remote nature and the specific time zone requirement, which is a critical factor for remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary call with Pavago to assess general fit, review your experience against the role requirements, and discuss your portfolio's relevance. Be prepared to briefly walk through your background and highlight key B2B ad creative experience.

• Portfolio & Creative Review: A detailed session with the client's hiring team focused specifically on your portfolio. Expect to discuss specific ad creative examples, your design process for B2B campaigns, how you approach A/B testing, and your understanding of conversion-driven design.

• Client Interview: A conversation with the client's hiring team (likely Marketing Manager/Head of Growth) to assess collaboration style, understanding of B2B marketing, and how you would integrate with their existing campaign efforts. Be ready to discuss your experience with performance marketing concepts.

• Final Interview: A final alignment conversation to confirm expectations, discuss contract details, and finalize the engagement.

Portfolio Review Tips:

• Curate Strategically: Select your strongest B2B static ad creative examples that directly align with the job description's requirements (LinkedIn, Google Display, Meta, conversion-focused).

• Context is Key: For each piece, clearly articulate the objective, target audience, your design strategy, and any quantifiable results or lessons learned.

• Highlight A/B Testing: If possible, show examples where you created variations for testing, explaining the rationale behind the differences.

• Showcase AI Integration: If you have examples of using AI tools effectively in your workflow, be prepared to discuss them.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use a professional platform (e.g., Behance, personal website).

Challenge Preparation:

• Understand B2B Ad Psychology: Review principles of effective B2B advertising, focusing on what captures attention, builds trust, and drives action for business professionals.

• Platform Nuances: Familiarize yourself with the best practices and common ad formats for LinkedIn, Google Display, and Meta in a B2B context.

• Performance Metrics: Refresh your understanding of key advertising metrics (CTR, CPC, Conversion Rate) and how creative impacts them.

• AI Tool Familiarity: Be ready to discuss your experience and comfort level with AI design tools and how you see them fitting into a creative workflow.

📝 Enhancement Note: The interview process is detailed, emphasizing the portfolio's central role. The tips provide actionable advice for candidates to tailor their preparation to the specific demands of a performance-focused creative role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop, Illustrator, and InDesign for professional graphic design.

• Canva: Proficiency is an acceptable alternative or complement to Adobe Suite, particularly for rapid design and template creation.

• AI Design Tools: Familiarity and practical application of tools such as Midjourney, Adobe Firefly, or ChatGPT for ideation and workflow acceleration.

Analytics & Reporting:

CRM & Automation:

• Project Management Tools: Experience with tools like ClickUp, Asana, or Notion is preferred for managing project workflows and deadlines.

📝 Enhancement Note: The technology stack is heavily focused on design software and AI tools, with a secondary emphasis on project management. This is typical for a specialized creative role within a marketing operations function.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on delivering measurable results and contributing directly to campaign success and business objectives. Designers are expected to understand how their work impacts key performance indicators (KPIs).

• Data-Informed: Decisions and iterations are guided by performance data and analytics, moving beyond purely subjective aesthetic choices.

• Efficiency & Scalability: Emphasis on creating repeatable processes, templates, and leveraging tools (including AI) to produce high-quality work efficiently and at scale.

• Collaboration: Openness to feedback, active participation in team discussions, and a willingness to work closely with marketing strategists to achieve shared goals.

• Adaptability: The ability to quickly learn new platforms, adapt to changing campaign needs, and iterate on designs based on evolving market dynamics or performance insights.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing and growth teams, requiring clear communication and an understanding of their objectives.

• Feedback-Driven: An open approach to receiving and incorporating constructive feedback from marketing leads and strategists to refine creative output.

• Proactive Contribution: Encouraged to contribute creative ideas and strategic input during brainstorming sessions, not just execute assigned tasks.

📝 Enhancement Note: The culture and values described are typical for a performance-driven marketing team, where creative output is directly linked to business outcomes and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually appealing designs that also meet stringent performance metrics and conversion goals.

• Rapid Iteration Cycles: The need for frequent A/B testing and design updates can be demanding, requiring agility and quick turnaround times.

• Working with Cold Audiences: Designing creatives that resonate with an audience unfamiliar with the brand requires a deep understanding of persuasive psychology and clear messaging.

• Time Zone Alignment: Adhering to EST business hours while being based in Mexico may require adjustments to personal schedules.

• AI Tool Integration: Mastering and effectively integrating new AI design tools into an established workflow can present a learning curve.

Learning & Development Opportunities:

• Mastering B2B Performance Creative: Deepen expertise in designing ads that effectively convert specific B2B audience segments across various digital platforms.

• Understanding Marketing Strategy: Gain a more profound understanding of demand generation, lead nurturing, and overall B2B marketing strategies by working closely with marketing teams.

• Advanced Design Tools: Explore and potentially master more advanced design techniques or software, including motion graphics or interactive design elements.

• Data Analysis Skills: Develop a stronger intuition for interpreting campaign performance data and its direct correlation with creative execution.

• Remote Work Best Practices: Enhance skills in effective remote collaboration, communication, and project management.

📝 Enhancement Note: This section outlines potential hurdles and the corresponding opportunities for skill development and professional advancement within the role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing static B2B ad creative for a cold audience on LinkedIn. What elements do you prioritize?" (Focus on ICP, messaging, visual hierarchy, CTA, and testing.)

• "How do you balance brand consistency with the need to create multiple, distinct variations for A/B testing across different ad platforms?" (Highlight your systematic approach and understanding of platform nuances.)

Company & Culture Questions:

• "What do you know about Pavago and our client's industry? How do you see your design skills contributing to their B2B marketing goals?" (Research Pavago and infer client industry based on role description.)

• "How do you typically collaborate with marketing managers or performance marketers? What's your preferred feedback loop?" (Emphasize proactive communication, receptiveness to feedback, and alignment with goals.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Start with the objective, explain your creative strategy and rationale, showcase the final designs (including variations), and discuss any results or learnings.

• Highlight Performance Focus: Consistently tie your design choices back to the goal of driving clicks and conversions. Use terms like "conversion-optimized," "attention-grabbing," and "clear CTA."

• Demonstrate AI Usage: Be prepared to discuss how you've used AI tools (Midjourney, Firefly, ChatGPT) to enhance your workflow, from ideation to asset refinement.

• Platform Specificity: For each example, mention the platform it was designed for and why your design choices are appropriate for that specific environment.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess the candidate's ability to deliver on the performance-driven, B2B-focused aspects of the role, with a strong emphasis on portfolio demonstration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio is readily accessible and highlights your strongest B2B static ad creative work. Prioritize examples relevant to LinkedIn, Google Display, and Meta campaigns. Be prepared to discuss the strategic thinking behind each piece.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in B2B ad creative design, proficiency with Adobe Creative Suite/Canva, and familiarity with AI design tools. Quantify achievements where possible (e.g., "Designed creatives that increased CTR by X%").

• Interview Preparation: Practice articulating your design process, especially how you translate strategy into visuals and use data for iteration. Prepare to discuss your understanding of B2B conversion principles and your experience with performance metrics.

• Company Research: Familiarize yourself with Pavago and try to infer the client's industry and marketing challenges based on the job description. Understand the importance of working within EST hours.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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