Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Everyday Dose Inc.

Location: Austin, Texas, United States

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: April 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Execute high-standard brand design across digital and physical formats to support aggressive scaling in DTC, retail, and brand initiatives.

• Own the execution of internal-facing and community-facing graphics for social platforms, ensuring brand consistency and visual appeal.

• Translate digital brand assets into effective retail formats for platforms like Instacart and DoorDash, and manage physical print collateral for retail spaces.

• Serve as the initial brand review point for external creative partner work, providing detailed, brand-aligned feedback before it reaches senior leadership.

• Design and produce all event-related materials, including booth graphics, activation assets, and print collateral, to enhance brand presence at events.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities described lean heavily into production design and brand execution within a consumer packaged goods (CPG) context. The role emphasizes operational efficiency in design delivery and adherence to brand systems, which is crucial for rapid growth in the food and beverage sector. The "internal brand" and "brand support" aspects suggest a need for strong execution skills and the ability to manage multiple creative streams simultaneously.

📈 Primary Responsibilities

• Internal & Community Graphics: Develop and execute visually compelling graphics for internal communications and community engagement across various social media platforms, maintaining brand voice and aesthetic.

• Retail Asset Creation: Design and adapt digital brand assets for retail environments, including digital storefronts (Instacart, DoorDash) and physical point-of-sale materials such as end caps and side caps.

• External Partner Brand Review: Act as the first line of defense for external creative work, providing thorough, actionable, and brand-aligned feedback to ensure quality and consistency before final approval by creative leadership.

• Event Collateral Design: Conceptualize, design, and produce all necessary print and digital materials for company events, activations, and trade shows, ensuring a cohesive and impactful brand experience.

• Brand System Adherence & Evolution: Work within established brand guidelines to ensure consistency across all touchpoints, while also contributing to the refinement and evolution of the brand system as the company scales.

• Production Workflow Management: Manage the end-to-end production process for design assets, ensuring timely delivery, precise execution, and high-quality output across all formats.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create but also manage the production pipeline, especially for retail and event applications. The "first-pass reviewer" responsibility indicates a need for strong judgment and understanding of brand strategy, beyond just execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this level of responsibility and experience.

Experience: 4+ years in a brand design role, with a strong preference for in-house experience at a consumer brand or CPG company. Experience with rapid scaling environments is highly valued.

Required Skills:

• Brand Systems Fluency: Proven ability to work within and uphold brand guidelines, ensuring consistency across diverse applications.

• Production Design Expertise: Strong instincts for fast, precise, and detail-oriented production work without compromising speed or quality.

• Digital-to-Print Workflow Mastery: Practical understanding and experience in translating digital design assets into effective physical print formats.

• Multi-Format Design Capability: Proficiency in designing for a wide range of applications, including social media, out-of-home (OOH) advertising, retail graphics, event materials, and print collateral.

• Effective Communication: Excellent verbal and written communication skills, with the ability to provide specific, actionable, and constructive feedback to internal teams and external creative partners.

• Software Proficiency: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• AI Tool Integration: Experience utilizing AI platforms and tools to enhance design workflows, improve efficiency, and streamline creative processes.

Preferred Skills:

• Experience with packaging design for CPG products.

• Familiarity with project management tools to track design deliverables.

• Basic understanding of motion graphics for social media content.

• Experience in a fast-paced, startup environment.

📝 Enhancement Note: The emphasis on "production instincts," "digital-to-print workflows," and "fluent in brand systems" points to a need for a designer who is highly practical and process-oriented, capable of executing efficiently within defined parameters. The requirement for AI tool usage suggests a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in Brand Execution: Showcase at least two detailed case studies demonstrating your ability to execute a brand vision across multiple formats (digital, social, retail, print, events). Highlight the challenges, your process, and the tangible results achieved.

• Production Workflow Examples: Include examples of how you've managed the transition from digital concepts to final print-ready files, detailing your process for ensuring accuracy and quality in digital-to-print workflows.

• Brand System Application: Provide examples where you've successfully worked within a defined brand system, demonstrating your understanding of brand consistency and ability to adapt assets while maintaining brand integrity.

• Retail & Event Design Samples: Feature specific projects related to retail graphics (e.g., Instacart/DoorDash assets, in-store displays) or event materials (e.g., booth designs, activation collateral).

• AI Tool Integration Showcase: If possible, include a project where AI tools were leveraged to enhance efficiency or creative output, explaining the tools used and the impact on the final deliverable.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing design production workflows to ensure efficiency, speed, and quality, especially in a scaling environment.

• Feedback & Iteration Process: Demonstrate your structured approach to providing and receiving feedback, particularly in the context of reviewing external partner work and iterating on designs.

• System Implementation & Measurement: Discuss how you ensure design outputs align with broader business objectives and how you might measure the effectiveness of design assets, particularly in retail or event contexts.

📝 Enhancement Note: For a role emphasizing execution and production, the portfolio should not just showcase aesthetic quality but also the candidate's process, efficiency, and ability to deliver under pressure within brand constraints. Demonstrating a structured approach to feedback and workflow management is critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 4+ years of experience in Austin, Texas, a competitive salary range would typically fall between $70,000 and $95,000 annually. This estimate considers the cost of living in Austin, the demand for skilled designers in the CPG/DTC space, and the hybrid work model.

Benefits:

• Competitive Salary: A salary commensurate with experience and market rates for the Austin area.

• Wellness Stipend: Financial support for personal well-being activities and services.

• Fantastic Health Insurance: Comprehensive health insurance coverage options.

• Generous PTO: Ample paid time off to ensure work-life balance and prevent burnout.

• Hybrid Work Environment: Flexibility to work both remotely and from the office.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with full-time employment standards. Flexibility within a hybrid model may allow for some adjustment, but consistent availability for team collaboration and project deadlines is expected.

📝 Enhancement Note: The salary estimate is based on data from reputable compensation platforms for design roles in Austin, TX, factoring in the mid-level experience and the specific industry demands. The benefits listed are directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Functional Coffee Brand)

Company Size: The provided data doesn't specify company size, but the mention of "scaling aggressively" and "building out our creative team" suggests a growing startup or scale-up environment, likely in the range of 50-250 employees.

Founded: Information not provided, but the aggressive scaling indicates a relatively young, dynamic company.

Team Structure:

• Creative Team: The Brand Designer will be part of a growing creative team, working closely with a Design Lead and potentially other designers.

• Cross-Functional Collaboration: Collaboration will be essential with marketing, product development, sales (DTC and retail), and potentially external agencies or partners.

• Reporting: The role reports to a Design Lead or Creative Director, who provides overall brand direction and final approvals.

Methodology:

• Data-Driven Brand Execution: While the role is creative, the emphasis on "scaling aggressively," "retail formats," and "brand support" implies a pragmatic, results-oriented approach to design.

• Agile & Iterative: The need to support rapid growth suggests an agile design process, with a focus on quick turnarounds and iterative improvements based on market feedback.

• Brand Consistency as a Priority: A core methodology will be maintaining a strong, consistent brand identity across all touchpoints to build recognition and trust.

Company Website: https://www.everydaydose.com/

📝 Enhancement Note: The company's focus on "functional coffee" and aggressive scaling in DTC and retail indicates a market-driven, fast-paced environment. The culture likely values efficiency, adaptability, and a strong commitment to brand integrity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer. It requires a solid foundation of 4+ years of experience and the ability to work independently on execution and production tasks. It's a key contributor role focused on operationalizing the brand's visual identity.

Reporting Structure: The Brand Designer will report to a Design Lead or Creative Director, who oversees the overall creative vision and strategy. This structure allows for mentorship and guidance while empowering the designer to own specific execution areas.

Operations Impact: The Brand Designer plays a crucial role in the operational efficiency of the creative department. By handling the execution of internal, retail, and event assets, and by acting as a first-pass reviewer, this role directly impacts the speed, consistency, and quality of brand deliverables. This, in turn, supports the company's aggressive growth targets in DTC and retail channels. A well-executed brand presence is critical for customer acquisition and retention in the competitive CPG market.

Growth Opportunities:

• Senior Brand Designer/Art Director: Potential to progress to a more senior role with increased strategic input, leading larger projects, and potentially managing junior designers.

• Specialization: Opportunity to specialize further in areas like retail design, packaging, or digital brand strategy.

• Cross-Functional Moves: With strong performance and understanding of business objectives, potential to move into related roles within marketing or brand management.

• Leadership in a Growing Team: As the company scales, there will be opportunities to shape the creative department's processes and culture.

📝 Enhancement Note: The role is a strong stepping stone for designers who excel at execution and want to be integral to a growing brand's operational creative efforts. The growth path is tied to the company's expansion and the individual's ability to take on more responsibility and strategic input.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a blend of remote work and in-office collaboration. This suggests a modern approach to workplace flexibility.

Office Location(s): Austin, Texas, United States. The hybrid model means employees will be expected to be in the Austin office for a portion of the work week.

Workspace Context:

• Collaborative Hub: The office likely serves as a hub for team meetings, brainstorming sessions, and collaborative design sprints, especially for the creative team and cross-functional partners.

• Access to Tools & Technology: Employees will have access to necessary design software (Figma, Adobe Creative Suite) and potentially advanced hardware in the office.

• Team Interaction: The hybrid model encourages intentional in-person interaction for relationship building, feedback exchange, and to foster a cohesive team culture.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid nature allows for some flexibility in daily scheduling, but core working hours will likely be established for team collaboration and meetings.

📝 Enhancement Note: The hybrid environment in Austin implies a modern workplace that balances flexibility with the benefits of in-person collaboration, essential for creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A key stage will likely involve presenting your portfolio, walking through specific case studies, and discussing your design process, production experience, and approach to brand systems. Expect questions about your experience with digital-to-print workflows and handling external partner feedback.

• Skills Assessment: A practical design exercise or a "take-home" challenge might be administered to evaluate your design skills, production efficiency, and ability to adhere to brand guidelines under specific constraints.

• Team/Cultural Fit Interview: Meeting with the Design Lead, other creative team members, and potentially stakeholders from marketing or operations to assess collaboration style and cultural alignment.

Portfolio Review Tips:

• Highlight Production & Efficiency: Clearly showcase projects demonstrating your ability to deliver high-quality work quickly and efficiently. Emphasize your process for digital-to-print transitions and managing multiple deliverables.

• Detail Your Brand System Approach: Explain how you interpret and apply brand guidelines. Provide examples of how you've maintained consistency while adapting designs for different platforms.

• Showcase Feedback Management: Be prepared to discuss how you give and receive feedback. If you have examples of reviewing external work, articulate your process for providing clear, actionable critique.

• Quantify Impact: Whenever possible, use metrics or specific outcomes to demonstrate the effectiveness of your designs, especially for retail or event materials.

• Tailor to Everyday Dose: Research Everyday Dose's current branding and marketing. Show how your skills and portfolio align with their aesthetic and growth objectives.

Challenge Preparation:

• Anticipate Brand Guidelines: If provided with a brief for a design challenge, study the brand guidelines thoroughly.

• Focus on Execution Speed: Practice delivering a polished design within a limited timeframe.

• Prepare to Justify Decisions: Be ready to articulate the rationale behind your design choices, especially concerning brand alignment and practicality.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's practical design execution, production skills, and ability to work within brand constraints, reflecting the "execute at a high standard without needing their hand held" ethos.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expect to use it extensively for social media graphics, web assets, and potentially interface elements for digital retail platforms.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, photo editing, and complex digital compositions.
  • Illustrator: For vector graphics, logos, illustrations, and detailed design work.
  • InDesign: Crucial for print design, layout, and preparing files for retail and event collateral.

Analytics & Reporting: While not a direct responsibility, understanding how design impacts metrics (e.g., engagement on social media, conversion rates for retail assets) is beneficial. Familiarity with basic analytics platforms may be helpful for context.

CRM & Automation: Not directly applicable to this design role, but understanding how design assets are used within marketing automation or CRM campaigns could provide context.

AI & Productivity Tools:

• AI Platforms/Tools: Proficiency in using AI tools for tasks such as image generation, content ideation, workflow automation, or asset optimization is a requirement. Candidates should be prepared to discuss specific tools and use cases.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and project timelines would be advantageous.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, coupled with AI tool proficiency, highlights the need for a modern, efficient designer. The specific mention of AI tools indicates the company embraces technology to streamline creative operations.

👥 Team Culture & Values

Operations Values:

• High Standards & Execution: A core value is delivering high-quality work efficiently and reliably, without constant supervision.

• Brand Stewardship: Deep respect for and adherence to brand guidelines, ensuring consistent and authentic brand representation.

• Collaboration & Feedback: A culture of open communication, where constructive feedback is given and received to improve work and team performance.

• Pragmatism & Efficiency: A focus on practical solutions that drive business results, particularly in a scaling environment.

• Adaptability & Speed: Willingness to adapt to changing priorities and deliver quickly in a fast-paced market.

Collaboration Style:

• Proactive & Independent: The role requires someone who can take initiative and work autonomously but also engage proactively with the Design Lead and other stakeholders.

• Direct & Actionable Communication: Feedback and communication are expected to be clear, concise, and focused on actionable improvements.

• Team-Oriented: While independent, the designer contributes to the overall success of the creative team and the company's brand objectives.

📝 Enhancement Note: The company culture appears to value individuals who are self-starters, highly capable, and focused on tangible outcomes for the brand. Direct communication and efficiency are likely paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high creative standards while meeting the demands of a rapidly scaling DTC and retail business can be challenging.

• Managing Multiple Stakeholders/Workstreams: Juggling feedback from different departments and external partners requires strong organizational and communication skills.

• Translating Digital to Physical: Effectively adapting digital brand assets to diverse physical retail and event formats requires careful execution and understanding of production limitations.

• Evolving Brand Identity: As the company grows, the brand may evolve, requiring the designer to adapt quickly and contribute to these changes.

Learning & Development Opportunities:

• Deepen CPG/DTC Brand Experience: Gain extensive experience in a high-growth consumer brand environment.

• Mastery of Brand Systems: Become an expert in developing and maintaining robust brand systems for a scaling company.

• Exposure to Retail & Event Marketing: Develop specialized skills in designing for these critical CPG channels.

• Mentorship from Design Leadership: Learn from senior creative professionals about brand strategy, creative direction, and team management.

• Embrace Emerging Technologies: Become proficient in utilizing AI tools to enhance design workflows and explore new creative possibilities.

📝 Enhancement Note: The challenges are directly tied to the dynamic nature of a scaling CPG brand, offering significant learning opportunities in practical design operations and brand management.

💡 Interview Preparation

Strategy Questions:

• Brand System Application: "Describe a time you had to work within strict brand guidelines. How did you ensure consistency while still bringing your own creative perspective?" (Prepare to discuss your understanding of brand systems and how you interpret/execute them.)

• Production Workflow: "Walk me through your process for taking a digital design concept and preparing it for high-volume retail print production. What are the key steps and potential pitfalls?" (Focus on your digital-to-print experience and production instincts.)

• Feedback & Collaboration: "Imagine an external partner submits work that deviates significantly from our brand. How would you provide feedback to them to ensure brand alignment without damaging the relationship?" (Demonstrate your communication skills and ability to give constructive, actionable feedback.)

• AI Tool Usage: "How have you used AI tools in your design process to improve efficiency or creative output? Can you give a specific example?" (Be ready to discuss specific AI tools and their practical application in your workflow.)

Company & Culture Questions:

• Brand Understanding: "What are your initial impressions of the Everyday Dose brand? How might you evolve or support it visually as the company scales?" (Research the brand thoroughly. Show you understand their current aesthetic and business goals.)

• Fit with Pace: "This role requires high-volume execution and fast turnarounds. How do you manage your workload and prioritize tasks in a demanding environment?" (Highlight your organizational skills, ability to stay focused, and experience in fast-paced settings.)

• Role Importance: "The job description states, 'If you do this job well, the whole team operates at a higher level.' How do you see your role contributing to the team's overall success?" (Emphasize your role as a critical operational support for the creative and marketing departments.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your strongest work relevant to brand execution, retail, and event design.

• Tell the Story: For each case study, explain the brief, your process, the challenges, your solutions, and the outcomes. Emphasize your role in production and efficiency.

• Highlight Practical Skills: Be ready to demonstrate your proficiency in Figma and Adobe Creative Suite, perhaps by sharing screen or detailing specific techniques.

• Focus on Brand Adherence: Clearly articulate how your designs align with brand strategy and guidelines. Show examples of how you've maintained consistency.

• Quantify Achievements: Whenever possible, use data or metrics to show the impact of your design work.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design execution, efficient production workflows, strong communication for feedback, and a clear understanding of how design supports business goals in a growing CPG company.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio for Execution: Select case studies that prominently feature your ability to execute brand guidelines across multiple formats (digital, social, retail, print, events). Explicitly highlight any projects demonstrating digital-to-print workflows and fast production turnaround.

• Tailor Your Resume for Operations: Ensure your resume clearly articulates your experience in high-volume design execution, brand system adherence, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description, such as "production design," "brand execution," "digital-to-print," and "retail graphics."

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on your process for delivering polished work efficiently and how you provide constructive feedback on external partner work. Be ready to discuss your use of AI tools.

• Research Everyday Dose: Familiarize yourself with Everyday Dose's current brand presence, marketing campaigns, and product offerings. Understand their target audience and market position to articulate how your design skills can contribute to their aggressive growth strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.