B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of a client)

Location: Costa Rica

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: April 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performance static B2B ad creatives tailored for cold audiences, focusing on driving clicks and conversions.

• Translate complex go-to-market messaging, campaign strategies, and Ideal Customer Profile (ICP) insights into visually compelling digital ad assets.

• Collaborate closely with marketing and growth teams to produce ad creatives utilized across key digital advertising platforms including LinkedIn, Google Display Network, and Meta.

• Leverage understanding of B2B advertising psychology, performance-driven design principles, and A/B testing methodologies to continuously improve campaign results.

📝 Enhancement Note: This role is positioned within the broader scope of Marketing Operations or Creative Operations, focusing on the execution and optimization of digital advertising creative assets. While the title is "Graphic Designer," the emphasis on performance metrics, campaign strategy translation, and A/B testing indicates a strong alignment with operational efficiency and measurable marketing outcomes, characteristic of operations-focused roles.

📈 Primary Responsibilities

• Design static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta, with a primary objective of achieving high conversion rates.

• Translate campaign briefs, messaging frameworks, and go-to-market strategies into visually compelling concepts that resonate with target B2B audiences.

• Develop and produce multiple ad variations for A/B testing, experimenting with headlines, visuals, layouts, and calls-to-action (CTAs) to optimize performance.

• Create ad assets in various formats and dimensions to meet the specific technical requirements and best practices of different digital advertising platforms.

• Ensure strong brand consistency across all creative outputs while strategically tailoring designs for distinct audience segments and campaign objectives.

• Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction and ensure alignment with business goals.

• Collaborate proactively with marketing and growth teams to guarantee creative assets effectively support campaign performance goals and overall marketing objectives.

• Actively participate in campaign brainstorming sessions, contributing innovative creative ideas for new ad concepts and performance improvements.

• Review campaign performance insights with the marketing team and iterate on creative designs based on data-driven results and feedback.

• Manage multiple ad creative projects simultaneously, maintaining high standards of quality and adhering to strict deadlines.

• Build and maintain a comprehensive library of creative assets, design templates, and brand materials for efficient access and reuse.

• Develop design templates and repeatable frameworks to enable scalable ad production and maintain consistency across campaigns.

• Utilize AI design tools to accelerate ideation, concept development, and streamline creative workflows, enhancing productivity and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic operational contribution. The emphasis on A/B testing, performance metrics, ICP interpretation, and AI tool utilization signifies a role that requires not just design skills but also an analytical and process-oriented approach to creative development, aligning with operations best practices for maximizing marketing ROI.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of visual communication principles, graphic design theory, and marketing psychology is expected, often gained through formal education or equivalent professional experience.

Experience:

• Minimum of 3 years of dedicated experience in creating B2B ad creatives for digital advertising campaigns.

• Proven track record of designing creatives that have driven clicks and conversions.

Required Skills:

• Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Demonstrated ability to translate marketing strategy and messaging into compelling visual designs.

• Deep understanding of B2B audience conversion principles, including messaging hierarchy, visual attention triggers, and effective CTA placement.

• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows.

• Strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta.

• Ability to manage multiple projects, meet deadlines, and maintain high-quality standards in a remote, independent contractor setting.

Preferred Skills:

• Familiarity with advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience creating motion graphics or animated ads.

• Background in SaaS, technology, or professional services marketing.

• Experience using project management tools such as ClickUp, Asana, or Notion.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, strategic marketing understanding, and adaptability to emerging tools like AI. The portfolio requirement is critical, serving as a primary indicator of the candidate's ability to deliver performance-oriented B2B creative assets, a key operational output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that prominently features static B2B ad creatives designed for digital advertising platforms (LinkedIn, Google Display, Meta).

• Case studies or examples demonstrating how design choices directly supported campaign objectives, such as increased CTR or conversion rates.

• Visual evidence of translating complex messaging or ICP insights into clear, compelling visual narratives.

• Examples showcasing the creation of multiple ad variations for A/B testing purposes, illustrating an understanding of iterative design for optimization.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of design workflows, including ideation, creation, revision, and final asset delivery.

• Evidence of experience in developing design templates or frameworks for scalable production.

• Any examples of utilizing AI tools within the creative process should be highlighted to showcase modern workflow integration.

• Candidates should be prepared to discuss their process for collaborating with marketing teams and incorporating feedback.

📝 Enhancement Note: For operations-focused roles, a portfolio is not just a showcase of aesthetics but a demonstration of process, problem-solving, and impact. This role requires the portfolio to explicitly show performance-oriented design, iterative testing, and strategic translation of marketing inputs, indicating a mature design operations approach.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor, compensation will be negotiated based on experience, skills, and the scope of work. Based on industry standards for a remote B2B Graphic Designer with 3+ years of experience in Costa Rica, and considering the U.S. Hours requirement, a competitive hourly rate would likely range from $20 - $35 USD per hour. This translates to an estimated annual income of $41,600 - $72,800 USD for a full-time engagement (40 hours/week).

Benefits:

• Flexibility: As an independent contractor, enjoy the flexibility of setting your own schedule within the required U.S. Eastern Standard Time (EST) working hours.

• Remote Work: Full remote work arrangement, allowing you to work from anywhere in Costa Rica.

• Project Variety: Opportunity to work on diverse B2B campaigns for various clients, enhancing your portfolio and skill set.

• Independent Contractor Status: Potential tax advantages and autonomy in managing your work.

Working Hours: Full-Time, aligning with Eastern Standard Time (U.S. Hours). This typically means approximately 40 hours per week, with flexibility in daily scheduling as long as core collaboration times with U.S.-based teams are met.

📝 Enhancement Note: Since this is an independent contractor role, benefits are typically not provided in the same way as full-time employment. The compensation estimate is based on remote work rates for specialized creative roles in Latin America, adjusted for the U.S. EST working hours requirement, which often commands a premium.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the recruitment and staffing industry, acting as an intermediary to connect clients with specialized talent. The client for this role is likely in a B2B sector such as SaaS, technology, or professional services, given the job description's focus on B2B ad creatives.

Company Size: Pavago's size is not explicitly stated, but as a recruitment platform, they likely work with a diverse range of client companies, from startups to larger enterprises. The client company's size will influence the operational scale and complexity.

Founded: Specific founding dates for Pavago or its client are not provided.

Team Structure:

• The designer will operate as an independent contractor, reporting to a client's marketing or growth team.

• This team likely includes marketing managers, campaign specialists, and potentially other creative personnel.

Methodology:

• Data-Driven Creative: The core methodology revolves around using campaign performance data and ICP insights to inform and optimize creative design.

• Iterative Design: A continuous cycle of design, testing, analysis, and refinement is expected to drive campaign effectiveness.

• Agile Collaboration: The remote and contractor nature suggests an agile approach to project management and communication, likely utilizing project management tools.

Company Website: [Pavago Company Website URL - https://pavago.co/ - If applicable, otherwise the client's website would be more relevant but is unknown]

📝 Enhancement Note: Understanding that Pavago is a recruitment platform is key; the actual "company culture" experienced will be that of the client company Pavago is sourcing for. The emphasis on B2B, performance marketing, and data-driven decisions suggests a culture that values measurable results and strategic thinking within its marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is mid-level, requiring specialized skills and a minimum of 3 years of relevant experience. It's focused on execution and optimization within the creative operations domain of marketing.

Reporting Structure: As an independent contractor, the designer will report to a designated point person within the client's marketing or growth team, likely a Marketing Manager or Campaign Lead.

Operations Impact: The designer's impact is directly tied to the performance of digital advertising campaigns. High-converting creatives contribute to lead generation, customer acquisition, and ultimately, revenue growth for the client. Effective A/B testing and iterative design processes directly optimize marketing spend and ROI.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven B2B ad creative design and conversion optimization techniques.

• Platform Mastery: Gain extensive experience with various digital advertising platforms and their creative requirements.

• AI Tool Integration: Become proficient in leveraging AI tools to enhance creative workflows and output, staying at the forefront of design technology.

• Client Exposure: Work with different B2B clients, broadening understanding of diverse market segments and campaign strategies.

• Potential for Long-Term Engagement: Successful performance could lead to extended contracts or opportunities with other clients sourced by Pavago.

📝 Enhancement Note: While not a traditional employee growth path, the "growth" for an independent contractor lies in honing specialized skills, building a strong portfolio of impactful work, and increasing their marketability and earning potential within the gig economy for operations and creative roles.

🌐 Work Environment

Office Type: This is a fully remote, independent contractor role. There is no physical office provided by Pavago or the client.

Office Location(s): The role is based in Costa Rica, but work can be performed from any location within the country.

Workspace Context:

• Autonomy: The designer will be responsible for setting up and managing their own home office environment.

• Technology: Requires reliable internet access and a personal workstation capable of running design software.

• Collaboration Tools: Communication and project management will likely occur through digital platforms (e.g., Slack, email, project management software), requiring comfort with virtual collaboration.

• Time Zone Alignment: A key aspect is aligning with U.S. Eastern Standard Time (EST) for meetings and collaborative work, necessitating careful time management.

Work Schedule: Full-time (approx. 40 hours/week) with a strong emphasis on availability during U.S. Eastern Standard Time business hours for collaboration and meetings. The daily schedule can be flexible as long as these core requirements are met.

📝 Enhancement Note: The remote, contractor status defines the work environment. Success hinges on self-discipline, effective virtual communication, and the ability to manage one's own workspace and schedule to meet client demands and time zone requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary call to assess general qualifications, experience alignment, and portfolio relevance. Be prepared to briefly discuss your background and interest in B2B ad creative design.

• Portfolio & Creative Review: A more in-depth session focusing on your portfolio. Expect to walk through specific examples of B2B ad creatives, discussing your design process, strategic thinking behind each piece, and how you approached A/B testing or conversion optimization.

• Client Interview: A conversation with the hiring team from the client company. This will assess your fit with their team, your understanding of their business/industry, and your ability to collaborate effectively on campaign work.

• Final Interview: A concluding discussion to align on expectations, contract terms, and finalize the engagement.

Portfolio Review Tips:

• Quantify Impact: For each portfolio piece, if possible, include metrics or specific campaign goals it was designed to achieve (e.g., "Designed to increase CTR by X%," "Supported lead generation campaign leading to Y conversions").

• Showcase Process: Be ready to articulate your design process, from understanding the brief and ICP to ideation, iteration, and final delivery. Highlight how you incorporate A/B testing and performance feedback.

• Tailor to B2B: Emphasize work that specifically demonstrates understanding of B2B audiences, their decision-making processes, and effective messaging for this demographic.

• Highlight AI Use: If you've used AI tools in your workflow, be prepared to explain how they aided your process and what value they brought.

• Clarity and Conciseness: Present your portfolio clearly, focusing on the most relevant and impactful projects for this specific role.

Challenge Preparation:

• Design Challenge: You may be asked to complete a small design task or critique existing ads, demonstrating your ability to apply B2B conversion principles.

• Strategic Thinking: Be prepared to discuss how you would approach designing ads for a hypothetical B2B product or service, considering its ICP and campaign objectives.

• Collaboration Scenarios: Think about how you would handle feedback from a marketing team or collaborate on iterative design based on performance data.

📝 Enhancement Note: The interview process emphasizes practical application and portfolio strength. Candidates should prepare to not only show their work but also explain the strategic thinking and operational impact behind it, demonstrating their value as a performance-oriented creative professional.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop (for image manipulation and ad layout), Illustrator (for vector graphics and logos), and potentially InDesign (for more complex layouts if needed).

• Canva: Alternatively, expert proficiency in Canva is acceptable, especially for rapid asset creation and template-based work.

• AI Design Tools: Familiarity with tools like Midjourney, Adobe Firefly, or ChatGPT for ideation, concept generation, and asset enhancement.

Analytics & Reporting:

CRM & Automation:

• Familiarity with project management tools like ClickUp, Asana, or Notion is preferred for managing workflow and communicating with teams. Understanding the role of CRM in lead generation can provide context for ad creative goals.

📝 Enhancement Note: The tech stack is focused on design execution and workflow management. Proficiency in industry-standard design software is paramount, with a growing emphasis on AI tools for efficiency and innovation in creative production.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to campaign success and ROI.

• Data-Informed: Decisions and creative iterations are guided by performance metrics and audience insights.

• Collaborative: Working effectively with marketing teams, incorporating feedback, and contributing to shared campaign goals.

• Efficient: Streamlining workflows, utilizing templates, and leveraging tools (including AI) to maximize productivity.

• Adaptable: Willingness to test new approaches, iterate on designs, and adapt to evolving campaign strategies and platform requirements.

Collaboration Style:

• Virtual & Asynchronous: Expect a predominantly virtual collaboration style, with a mix of real-time meetings (scheduled during EST) and asynchronous communication via project management or messaging tools.

• Feedback-Oriented: Openness to receiving and acting upon constructive feedback from marketing stakeholders to refine creative outputs.

• Proactive Communication: A proactive approach to sharing progress, raising potential issues, and seeking clarification to ensure smooth project execution.

📝 Enhancement Note: The culture is likely fast-paced and results-oriented, typical of performance marketing teams. The contractor status emphasizes professionalism, reliability, and the ability to integrate seamlessly into a remote team's workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Strategy to Visuals: Accurately interpreting abstract campaign strategies and ICP nuances into concrete, impactful visual designs.

• Achieving High Conversion Rates: Consistently designing creatives that perform exceptionally well in competitive digital advertising environments.

• Balancing Brand Consistency with Platform Needs: Maintaining brand integrity while adapting creative to the specific requirements and best practices of diverse ad platforms.

• Managing Iterative Feedback: Effectively incorporating feedback from multiple stakeholders and iterating designs without losing creative vision or efficiency.

• Time Zone Alignment: Managing work to accommodate U.S. Eastern Standard Time working hours while based in Costa Rica.

Learning & Development Opportunities:

• Advanced Performance Design: Gaining deeper insights into what makes B2B ads convert across different industries and platforms.

• AI Tool Proficiency: Mastering the use of AI in creative workflows to boost efficiency and explore new design possibilities.

• Cross-Platform Expertise: Becoming adept at creating optimized creatives for LinkedIn, Google Display, Meta, and potentially other emerging platforms.

• Exposure to Campaign Strategy: Developing a stronger understanding of broader marketing and demand generation strategies by working closely with campaign managers.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles, requiring a blend of artistic skill and analytical thinking. The growth opportunities are significant for a designer focused on impact and modern digital marketing practices.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a complex B2B value proposition or ICP into a compelling static ad creative?" (Focus on your process, understanding of audience psychology, and visual storytelling.)

• "Describe a time you designed ad creatives that significantly improved campaign performance. What was your process, and what metrics did you track?" (Prepare a specific case study from your portfolio.)

• "How do you balance maintaining brand consistency with the need to create variations for A/B testing across different platforms?" (Highlight your understanding of brand guidelines and strategic adaptation.)

Company & Culture Questions:

• "What interests you about working as a B2B Graphic Designer focused on performance advertising?" (Show your alignment with the role's objectives.)

• "How do you prefer to collaborate with marketing teams, especially in a remote, independent contractor setting?" (Emphasize clear communication, responsiveness, and proactive engagement.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight B2B ad creative examples first. For each piece, briefly state the objective, the platform, your role, and the outcome (if known).

• Narrative: Tell a story for each relevant project: the challenge, your solution (the creative), and the result. Quantify impact wherever possible.

• Process Focus: Be prepared to deep-dive into your process for a few key examples, explaining your strategic decisions and how you incorporated performance insights or A/B testing.

• Clarity on Tools: Explicitly mention the tools you used, especially Adobe Creative Suite, Canva, and any AI tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating a results-oriented mindset. Candidates need to show not just design talent but also strategic thinking, an understanding of marketing operations, and the ability to deliver measurable value through their creative work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your B2B ad creative experience, performance marketing focus, and proficiency with relevant design tools (Adobe Suite, Canva, AI tools). Showcase specific examples of static ads for LinkedIn, Google Display, or Meta.

• Resume Optimization: Clearly articulate your 3+ years of experience in B2B ad creative design, emphasizing achievements related to driving clicks and conversions. Use keywords from the job description such as "B2B advertising," "static ad creatives," "performance marketing," and "A/B testing."

• Interview Preparation: Practice discussing your portfolio pieces, focusing on the strategic thinking, design process, and performance outcomes. Be ready to articulate how you translate marketing briefs and ICP insights into visual designs. Prepare to discuss your experience with AI design tools and your approach to remote collaboration.

• Company Research: Familiarize yourself with Pavago's business model and understand the typical industries their clients operate in (likely B2B SaaS, tech, or professional services) to better tailor your responses during interviews. Research common B2B advertising psychology principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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