Graphic Designer - JBT Marel

📍 Job Overview

Job Title: Graphic Designer

Company: JBT Marel

Location: Boxmeer, North Brabant, Netherlands

Job Type: FULL_TIME

Category: Marketing & Communications Operations / Creative Operations

Date Posted: April 03, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for translating the company's brand strategy into compelling visual narratives across various marketing and communication channels, ensuring a consistent and impactful brand presence.

• The Graphic Designer will be responsible for managing the entire design lifecycle, from initial concept ideation through to final execution, for both digital and print collateral.

• A key aspect of this position involves acting as a brand guardian, meticulously upholding and evolving brand guidelines to maintain visual integrity and strengthen brand recognition globally.

• The role requires strong collaboration with cross-functional teams and stakeholders to understand messaging needs and deliver user-centric, clear, and visually appealing design solutions that enhance engagement and support business objectives.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes strategic brand consulting and managing brand identity within a global marketing and communications framework. This suggests a role that goes beyond pure design execution, requiring an understanding of brand strategy and its implementation across a matrixed organization, aligning it with a "Creative Operations" or "Marketing Operations" function.

📈 Primary Responsibilities

• Lead the end-to-end creative process for visual asset development, encompassing concept generation, design execution, and final delivery across all designated marketing platforms.

• Develop and implement high-quality visual designs for a diverse range of media, including websites, digital presentations, email newsletters, corporate brochures, trade show materials, and other marketing collateral.

• Serve as the primary custodian of the JBT Marel brand identity, ensuring strict adherence to established brand guidelines and actively contributing to their evolution to maintain brand consistency and relevance.

• Collaborate effectively with internal stakeholders and cross-functional teams to deeply understand their messaging objectives and translate these requirements into impactful and resonant visual solutions.

• Provide expert creative consultation and strategic guidance on design briefs, communication strategies, and overall branding initiatives to stakeholders across the organization.

• Design and produce engaging infographics and other visual assets that effectively communicate complex information, enhance storytelling, and drive audience engagement.

• Ensure all design outputs are meticulously crafted with a user-centric focus, prioritizing clarity, accessibility, and a positive audience experience across all touchpoints.

• Proactively manage multiple design projects simultaneously, adeptly balancing competing priorities, project timelines, and delivery deadlines to ensure successful outcomes.

• Contribute strategically to overarching marketing and branding initiatives, actively supporting efforts to enhance brand awareness, market positioning, and overall communication effectiveness.

• Clearly and persuasively articulate design concepts, rationale, and strategic implications, both through visual presentations and verbal communication, to various internal audiences.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand management. The emphasis on "acting as a guardian of brand identity," "providing creative consultation," and "contributing to marketing and branding strategies" indicates a need for proactive input beyond task-based design work, suggesting a role with some level of strategic influence within the marketing operations function.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.

Experience: 3–5 years of progressive experience as a Graphic Designer, with a strong portfolio showcasing a breadth of design projects across digital and print media. Experience within a multicultural, matrixed organization is highly desirable.

Required Skills:

• Proven, hands-on experience in leading the complete design process from concept to final delivery.

• Expertise in translating complex brand strategies into compelling visual designs for diverse platforms.

• Demonstrated ability to act as a brand guardian, ensuring consistency and evolution of brand guidelines.

• Strong collaboration and interpersonal skills for effective stakeholder management and cross-functional teamwork.

• Excellent verbal and written English communication skills, with the ability to articulate design concepts clearly.

• Proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Advanced skills in Microsoft PowerPoint for presentation design and collateral development.

• Strong organizational skills with a proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines.

• A proactive and creative mindset with a demonstrated passion for high-quality visual design and user experience.

Preferred Skills:

• Experience developing infographics and other data visualization assets.

• Familiarity with web design principles and UX/UI considerations.

• Experience working within the food industry or a related B2B sector.

• Understanding of content management systems (CMS) or digital asset management (DAM) systems.

• Exposure to international marketing campaigns and brand localization.

📝 Enhancement Note: The requirement for 3-5 years of experience positions this role at a mid-level, demanding not just technical design skills but also strategic thinking, client-facing consultation, and project management capabilities within a corporate environment. The emphasis on a "multicultural, matrix organization" signals the need for adaptability and strong communication across diverse teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end design project ownership, from initial brief to final execution across diverse media (digital, print, presentations).

• Case studies that clearly articulate the design challenge, your strategic approach, the creative solutions developed, and quantifiable outcomes or impact on brand perception/engagement.

• Examples showcasing adherence to and evolution of brand guidelines, demonstrating your ability to maintain brand integrity while pushing creative boundaries.

• Visualizations of complex information through infographics or data-driven graphics, highlighting your ability to simplify and communicate effectively.

Process Documentation:

• Evidence of established workflows for managing multiple design projects, including concept ideation, feedback integration, revision cycles, and final asset delivery.

• Demonstrated ability to document design rationale and strategic considerations, supporting stakeholder understanding and buy-in.

• Examples of how you have contributed to or maintained brand guideline documentation and asset libraries.

📝 Enhancement Note: For a role focused on brand guardianship and strategic visual storytelling, the portfolio must go beyond showcasing raw design output. It needs to demonstrate a strategic thought process, project management capabilities, and an understanding of how design serves business objectives and brand consistency within a corporate structure.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 3-5 years of experience in the Netherlands, particularly in North Brabant, a competitive salary range is estimated to be between €45,000 - €65,000 annually. This range considers the company's industry, the hybrid work model, and the required expertise in Adobe Creative Suite and brand strategy.

Benefits:

• Competitive salary commensurate with experience and location.

• Comprehensive benefits package, including:

  • Holiday allowance (vakantiegeld)
  • Healthcare coverage
  • Pension plan contributions

• Flexible, hybrid working environment, allowing for a balance between remote work and in-office collaboration.

• Significant opportunities for professional growth, continuous learning, and career development within a global organization.

• Access to global collaboration and involvement in impactful projects.

Working Hours: The standard working hours are likely 40 hours per week, with the flexibility offered by the hybrid work arrangement allowing for a dynamic schedule.

📝 Enhancement Note: The salary estimate is based on typical mid-level graphic designer compensation in the Netherlands, considering the specialized nature of brand consulting and the responsibilities outlined. Benefits are a direct extraction from the job description, highlighting key offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: JBT Marel operates within the Food & Beverage industry, specifically focusing on advanced processing solutions for protein, bakery, and plant-based foods. Their mission is to "transform the future of food" with a commitment to sustainability. This context means the visual communications will likely be B2B-focused, emphasizing technology, efficiency, and innovation in food production.

Company Size: JBT Corporation (parent company) is a large, publicly traded company. While specific JBT Marel team size isn't detailed, the global presence and matrixed organization suggest a substantial operation with numerous departments and employees worldwide. This implies opportunities for broad exposure but also the need for clear processes and effective communication.

Founded: JBT Corporation has a long history, founded in 1911. Marel, a significant part of JBT Marel, was founded in 1983. This long-standing presence indicates stability, established processes, and a deep understanding of their industry.

Team Structure:

• The Graphic Designer will be part of a global marketing and communications team, likely reporting to a Marketing Manager or Head of Communications.

• This role will involve extensive collaboration with various departments, including sales, product management, engineering, and executive leadership, across different geographical regions.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on marketing and brand strategy suggests designs will be informed by market insights, audience analysis, and performance metrics.

• Strategic Brand Implementation: The role focuses on translating brand strategy into tangible visual assets, ensuring a cohesive and impactful brand narrative across all touchpoints.

• Collaborative Workflow: The company values "Create with collaboration," indicating a workplace culture that encourages teamwork, cross-functional input, and shared problem-solving.

Company Website: [JBT Corporation Website - Not explicitly provided, but implied by JBT Marel. A search for "JBT Corporation" or "Marel" would yield relevant sites, e.g., jbtc.com and marel.com]

📝 Enhancement Note: The industry context is crucial for a graphic designer. Understanding the B2B focus, the emphasis on technology and sustainability in food processing, and the global, matrixed nature of the organization will inform the design approach and the types of visual stories that need to be told.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer, typically requiring 3-5 years of dedicated experience. It sits at a crucial point in a creative career, offering the opportunity to move from executing design tasks to influencing brand strategy and managing complex projects independently.

Reporting Structure: The Graphic Designer will likely report to a Marketing or Communications Manager, who provides strategic direction and oversight. However, due to the matrixed nature of the organization, they will also receive direction and collaborate closely with various project stakeholders across different departments and regions.

Operations Impact: The Graphic Designer's impact is primarily on brand perception, market communication effectiveness, and stakeholder engagement. By creating compelling visuals, they directly influence how JBT Marel is perceived by customers, partners, and employees, thereby supporting sales enablement, brand awareness campaigns, and internal communications. Their role is integral to the visual representation of the company's brand strategy and its commitment to sustainability and innovation in the food industry.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific design areas such as digital marketing design, motion graphics, or B2B trade show collateral.

• Brand Strategy Involvement: Transition into roles with more strategic input on brand development, campaign conceptualization, and brand guideline creation.

• Creative Leadership: Progress to a Senior Graphic Designer or Art Director role, mentoring junior designers and leading creative projects.

• Marketing Operations Integration: Grow into a broader Marketing Operations role, contributing to campaign execution, marketing technology, and process optimization within the marketing function.

• Global Exposure: Gain experience working on international campaigns and collaborating with diverse, global teams, enhancing cross-cultural communication and project management skills.

📝 Enhancement Note: The growth opportunities emphasize moving beyond pure design execution to strategic brand influence and potential leadership within marketing or operations functions, aligning with the role's strategic components.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a blend of remote work and in-office presence. This suggests a modern work environment that balances flexibility with the benefits of in-person collaboration.

Office Location(s): The primary listed location is Boxmeer, Netherlands. However, other US locations (Lakeland, FL; Kansas City, KS; Des Moines, IA; Buford, GA) are mentioned as "locations_alt_raw," suggesting potential for global team interaction or broader company presence, though the role is specified for the Netherlands.

Workspace Context:

• Collaborative Environment: The company values "Create with collaboration," suggesting an open and interactive workspace conducive to teamwork and idea sharing. The hybrid model likely supports scheduled collaborative sessions.

• Tools and Technology: The role requires proficiency in Adobe Creative Suite and PowerPoint, implying access to industry-standard design software and potentially digital asset management systems.

• Interactions: Expect regular interaction with marketing colleagues, project managers, and various internal stakeholders requiring clear communication and presentation skills.

Work Schedule: The standard working hours are 40 hours per week, with a hybrid arrangement providing flexibility in how these hours are structured and where they are performed, allowing for effective management of design projects and personal well-being.

📝 Enhancement Note: The hybrid nature of the work environment is a key factor for many professionals. Highlighting the blend of flexibility and collaborative opportunities is important for attracting candidates who value both autonomy and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the company's brand aesthetic.

• Skills Assessment/Creative Challenge: This may involve a design exercise or case study to evaluate your practical design skills, problem-solving abilities, and how you approach creative briefs. Focus on demonstrating your ability to translate strategy into visual execution.

• Stakeholder Interviews: Interviews with hiring managers and potential cross-functional collaborators (e.g., marketing, sales) to assess your communication skills, stakeholder management approach, and cultural fit within the JBT Marel team.

• Final Interview: Likely with senior leadership to discuss overall fit, career aspirations, and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your versatility across digital and print, your brand guardianship experience, and your storytelling capabilities.

• Highlight Process & Strategy: For each project, clearly articulate the brief, your design process, the strategic rationale behind your creative choices, and the impact of your design. Use visual aids to support your narrative.

• Demonstrate Brand Expertise: Include examples where you've worked within or evolved brand guidelines, showing your understanding of brand consistency and strategic implementation.

• Showcase Problem-Solving: Present projects that demonstrate how you've overcome design challenges or achieved specific business objectives through your creative solutions.

• Be Ready to Discuss: Prepare to verbally walk through your portfolio, explaining your role, your process, and the outcomes.

Challenge Preparation:

• Understand the Brand: Thoroughly research JBT Marel's current branding, mission, and values. Analyze their existing marketing materials and visual identity.

• Anticipate Briefs: Practice creating design concepts based on hypothetical marketing objectives relevant to the food processing industry (e.g., promoting a new sustainable technology, designing collateral for a trade show).

• Focus on Strategy: Be prepared to explain why you made certain design choices, not just what you designed. Connect your design decisions back to brand strategy and business goals.

• Tool Proficiency: Ensure you are comfortable and efficient with Adobe Creative Suite and PowerPoint, as these will likely be key tools for any practical exercise.

📝 Enhancement Note: Emphasizing the portfolio's strategic component is crucial. Candidates should be prepared to discuss the "why" behind their designs, linking them to brand strategy, user experience, and business objectives, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in InDesign (for layout and print), Illustrator (for vector graphics and illustrations), and Photoshop (for image editing and digital assets).

• Microsoft PowerPoint: Advanced skills are necessary for creating corporate presentations, sales collateral, and internal communications, often requiring custom graphics and template adherence.

Analytics & Reporting:

• While not explicitly mentioned, a designer in a marketing context may interact with analytics tools to understand asset performance (e.g., website traffic, engagement rates for digital ads). Familiarity with how creative assets perform is beneficial.

CRM & Automation:

• Digital Asset Management (DAM) Systems: Familiarity with systems for storing, organizing, and distributing creative assets is a plus for managing a global brand's collateral.

• Content Management Systems (CMS): Basic understanding of how designs are implemented on websites (e.g., WordPress, Drupal) can be advantageous.

📝 Enhancement Note: The core tools are well-defined. Highlighting potential interaction with other marketing technology stacks provides context for how this role fits into the broader marketing operations ecosystem.

👥 Team Culture & Values

Operations Values:

• Serve with Integrity: This value likely translates to honest communication, ethical design practices, and reliable delivery of creative work that accurately represents the company.

• Create with Collaboration: Emphasizes teamwork, open communication, and actively seeking input from colleagues and stakeholders to produce the best creative outcomes. Expect a culture where ideas are shared freely and constructively.

• Grow with Excellence: Encourages a commitment to continuous learning, striving for high-quality design, and seeking opportunities for professional development and skill enhancement.

• Advance with Innovation: Promotes a forward-thinking approach, encouraging fresh ideas, exploring new design trends, and contributing to the evolution of the brand's visual identity.

Collaboration Style:

• Cross-functional Integration: The role demands seamless integration with marketing, sales, and other departments, requiring proactive communication and a deep understanding of their needs.

• Feedback-Driven: Expect a culture that values constructive feedback on designs, used as a tool for improvement and alignment rather than criticism.

• Shared Goal Orientation: The focus is on collective success in advancing the company's brand and business objectives, fostering a supportive environment where team members help each other achieve common goals.

📝 Enhancement Note: The company's stated values provide direct insight into the expected behaviors and cultural norms. The "Create with Collaboration" value is particularly relevant for a role that requires extensive teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Brand Consistency: Maintaining a cohesive brand identity across diverse cultural contexts and markets while allowing for local nuances. Requires strong guideline enforcement and clear communication.

• Balancing Creativity with Corporate Needs: Navigating stakeholder feedback and business requirements to deliver designs that are both strategically sound and creatively impactful.

• Managing Diverse Project Demands: Effectively juggling multiple, often urgent, design requests from various departments with competing priorities.

• Adapting to Evolving Brand Standards: Staying current with brand evolution and incorporating new visual elements or strategies without disrupting established brand equity.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Suite or explore new design tools and technologies.

• Brand Strategy Workshops: Participation in sessions focused on brand management, marketing strategy, and visual identity development.

• Industry Conferences & Webinars: Access to events that cover the latest trends in graphic design, marketing, and the food processing industry.

• Cross-Departmental Projects: Gaining exposure to different business functions, enhancing understanding of how design supports broader company objectives.

• Mentorship Programs: Potential to be mentored by senior designers or marketing leaders, or to mentor junior team members.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role. Highlighting learning opportunities shows the company's commitment to employee growth, a key factor for attracting talent.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex brand strategy into visual assets. Can you provide an example from your portfolio?" (Focus on your strategic thinking and process).

• "How do you ensure brand consistency across different media and for various stakeholders with potentially different agendas?" (Highlight your brand guardianship approach).

Company & Culture Questions:

• "Based on your research, how do you see your design style contributing to JBT Marel's mission to 'transform the future of food' and its sustainability goals?" (Connect your passion and skills to the company's purpose).

• "The company values 'Create with Collaboration.' How would you embody this value in your day-to-day work with cross-functional teams?" (Showcase your teamwork and communication style).

Portfolio Presentation Strategy:

• The "Why" Narrative: For each portfolio piece, clearly articulate the problem, your strategic approach, your design solution, and the measurable impact or outcome.

• Brand Alignment: Explicitly discuss how your designs align with or evolve brand guidelines, showcasing your understanding of brand integrity.

• User-Centricity: Explain how user needs and experience were considered in your design decisions.

• Tool Proficiency Showcase: Be ready to briefly mention the tools used and any specific techniques that were critical to achieving the final result.

• Conciseness and Clarity: Present your portfolio efficiently, focusing on the most impactful projects and clear, concise explanations.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, brand understanding, and collaborative capabilities, aligning with the role's requirements beyond basic design execution.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Your Application: Complete the online application form through the provided Workday portal link.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in brand guardianship, end-to-end design process management, and cross-functional collaboration, using keywords from the job description.

• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency with Adobe Creative Suite and PowerPoint, and any relevant experience in B2B or international environments. Highlight quantifiable achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale, and problem-solving skills. Prepare to discuss your portfolio in detail and how your creative approach aligns with JBT Marel's values and mission.

• Company Research: Deeply understand JBT Marel's business in the food processing industry, their commitment to sustainability, and their global presence. Familiarize yourself with their existing brand identity and marketing materials.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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