Senior Graphic Designer: Sportscene

📍 Job Overview

Job Title: Senior Graphic Designer: Sportscene

Company: TFG Limited

Location: Western Cape, South Africa

Job Type: Full time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-05-25T11:01:20

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing specialized digital content strategies that align with the Sportscene brand's vision and overarching design strategy.

• The Senior Graphic Designer will be instrumental in shaping and elevating the brand's visual identity across all touchpoints, driving creative excellence.

• A key focus will be on the creation of engaging and on-brand assets for omni-channel marketing campaigns, ensuring a cohesive customer experience.

• The position demands a proactive approach to trend identification and innovation within the streetwear and youth fashion landscape to maintain Sportscene's cutting-edge appeal.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for demonstrated leadership in creative projects and a strategic understanding of brand positioning within the fast-paced fashion retail sector. The emphasis on "shaping the visual identity" and "elevating creative output" suggests a role with significant influence on brand perception and marketing effectiveness.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality, specialized digital content (including graphics, animations, and visual assets) for various platforms, ensuring brand consistency.

• Collaborate closely with marketing, merchandising, and digital teams to translate campaign objectives and brand messaging into compelling visual narratives.

• Develop and maintain visual style guides and brand asset libraries to ensure consistent application of brand elements across all marketing materials and digital touchpoints.

• Lead creative projects from brief to completion, managing timelines, resources, and stakeholder feedback to deliver exceptional results within project scope.

• Stay abreast of the latest design trends, competitor activities, and innovations in the streetwear and youth fashion industry to inform creative strategies and maintain a competitive edge.

• Execute post-production tasks, including photo retouching and video editing, to enhance the quality and impact of visual assets for campaigns.

• Manage the production process for various substrates, ensuring print-readiness and quality control for physical marketing materials.

• Create engaging social media content and digital assets tailored for various online channels to drive audience engagement and brand awareness.

📝 Enhancement Note: The core responsibilities indicate a blend of hands-on creative execution and strategic input. The mention of "specialized digital content," "omni-channel asset creation," and "shaping the visual identity" suggests a need for a designer who can think holistically about brand presentation across diverse media. The inclusion of "post-production," "retouching," and "substrate production" points to a comprehensive skillset beyond initial design.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Arts, or a related field is required. A relevant diploma with a strong portfolio may be considered.

Experience: A minimum of 3-5 years of progressive experience in graphic design, with a strong focus on digital content creation and brand identity development within a retail or agency environment.

Required Skills:

• Proficiency in the Adobe Creative Suite, including:

  • Photoshop: Advanced image manipulation, retouching, and digital asset creation.
  • Illustrator: Vector graphics, logo design, and illustration for digital and print.
  • InDesign: Layout design for digital publications, presentations, and marketing collateral.
  • After Effects: Motion graphics, animation, and visual effects for digital content.
  • Premiere Pro: Video editing, storyboarding, and post-production workflows.
  • Lightroom: Photo editing and management for efficient workflow.

• Demonstrated expertise in typography, layout design, and visual hierarchy principles.

• Proven ability in digital content creation for social media, web, and digital