Graphic Designer - Product Marketing

📍 Job Overview

Job Title: Graphic Designer - Product Marketing

Company: StickEarn

Location: Central Jakarta, Jakarta, Indonesia

Job Type: FULL_TIME

Category: Marketing Operations / Product Marketing Design

Date Posted: 2026-06-14T15:34:55

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for developing compelling visual assets that translate complex Out-of-Home (OOH) advertising concepts into easily digestible formats for clients and stakeholders.

• The Graphic Designer will be instrumental in crafting persuasive sales materials, informative research reports, and engaging social media content, directly supporting product marketing and commercial objectives.

• A key aspect of this position involves a focus on communication-driven design, ensuring that visuals clarify messaging and guide audience attention effectively, rather than merely serving as decoration.

• Collaboration with the Marketing and Market Research teams is paramount, providing exposure to positioning, storytelling, and commercial strategy development within the dynamic OOH advertising landscape.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "Product Marketing," "turning complex ideas into visuals," and supporting "commercial objectives" strongly suggests this role operates within a Go-To-Market (GTM) or Product Marketing function, requiring an understanding of how design directly impacts business outcomes and sales enablement. The reference to "market research" and "consumer insights" further solidifies its connection to strategic marketing operations.

📈 Primary Responsibilities

• Develop and design a wide range of product marketing assets, including sales enablement materials, social media graphics, infographics, research report layouts, case studies, and presentation decks that align with marketing and commercial goals.

• Execute design strategies that prioritize clear communication, simplifying complex concepts and driving audience engagement through impactful visual storytelling.

• Proactively propose enhancements and alternative creative directions for design briefs, demonstrating initiative and a strategic approach beyond simply fulfilling requests.

• Collaborate closely with the Product Marketing, Marketing, and Market Research teams, actively participating in discussions around positioning, narrative development, and commercial strategy.

• Ensure the highest quality standards for all design deliverables, maintaining brand consistency, accuracy, and meticulous file management and export processes.

• Contribute innovative ideas to design projects, provide constructive feedback, and actively participate in a feedback-driven, collaborative team environment.

• Experiment with and integrate new design tools and workflows, including AI-powered generative design platforms like Midjourney, Firefly, Canva AI, and Figma AI, to enhance creative output and efficiency.

📝 Enhancement Note: The responsibility to "Proactively suggest better creative directions or formats rather than simply executing briefs as given" indicates a need for a designer who thinks strategically about the purpose of the design and its impact on the target audience and business goals, moving beyond purely aesthetic execution. This is a key differentiator for roles within product marketing and GTM functions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this scope. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional graphic design experience, with a strong focus on creating marketing collateral and a proven ability to translate complex information into clear visual narratives.

Required Skills:

• Proficient in industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Demonstrated ability in visual storytelling and communication design, with a portfolio showcasing impactful marketing assets.

• Strong understanding of typography, color theory, layout, and visual hierarchy.

• Experience developing sales enablement materials, presentations, and infographics.

• Proactive and self-motivated, with the ability to suggest creative improvements and take ownership of projects.

• Excellent collaboration and communication skills, comfortable working in a feedback-rich environment.

• High attention to detail and a commitment to producing high-quality, accurate work. Preferred Skills:

• Experience with AI design tools (e.g., Midjourney, Firefly, Canva AI, Figma AI) and a willingness to experiment with new technologies.

• Familiarity with product marketing principles, brand strategy, and consumer insights.

• Experience in the advertising, media, or technology industry, particularly OOH advertising.

• Basic understanding of market research methodologies and data visualization principles.

• Proficiency in presentation software (e.g., PowerPoint, Google Slides, Keynote) for effective deck design.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney and Firefly, alongside a "curious and open to experimenting" mindset, highlights a forward-looking requirement. This suggests the company values designers who are not only skilled in traditional design but also adept at leveraging emerging technologies to enhance their creative output and drive innovation in marketing collateral.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating strong visual communication and storytelling capabilities, specifically for marketing and sales enablement purposes.

• Case studies or project examples that illustrate how design solutions effectively simplified complex ideas or supported business objectives.

• Examples of infographics, presentation decks, sales collateral, and social media assets that showcase a clear understanding of audience engagement and conversion.

• Evidence of an iterative design process, including how feedback was incorporated to refine creative direction and deliverables.

• Demonstrations of proficiency in AI design tools or a clear willingness to explore and integrate them into the design workflow. Process Documentation:

• Candidates should be prepared to discuss their personal design process, from brief interpretation and concept development to execution, revision, and final delivery.

• An understanding of asset management and version control for design files is expected, ensuring consistency and organization across multiple projects.

• Ability to articulate the rationale behind design choices, linking them to communication goals and potential business impact.

📝 Enhancement Note: Given the role's focus on "turning complex ideas into visuals" and supporting "commercial objectives," a portfolio that emphasizes problem-solving and quantifiable impact (even if qualitative impact like clarity of message) will be significantly stronger. The inclusion of AI tool usage in the portfolio will be a distinct advantage.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Jakarta, Indonesia, a competitive salary range would typically fall between IDR 8,000,000 to IDR 15,000,000 per month. This range accounts for the mid-level experience, the specific focus on product marketing, and the cost of living in Jakarta.

Benefits:

• Hybrid working setup, offering flexibility between remote work and in-office collaboration.

• Private health insurance for comprehensive medical coverage.

• Professional development opportunities through a dedicated training budget.

• Access to a laptop ownership program, aiding in productivity and personal tool investment.

• Competitive compensation package, including a performance bonus tied to individual and company success.

• Generous flexible and anniversary leave policies to promote work-life balance and acknowledge employee milestones.

Working Hours: The standard full-time working hours are approximately 40 hours per week, with flexibility offered through the hybrid work arrangement. This allows for structured workdays while accommodating personal needs and optimizing productivity.

📝 Enhancement Note: The salary estimation is based on general market research for mid-level Graphic Designer roles in Jakarta, Indonesia, considering industry standards. The provided benefits are directly extracted from the job description. The "hybrid working setup" implies a need for self-management and effective remote collaboration, which are key traits for operations-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Technology (AdTech), specifically focusing on Out-of-Home (OOH) advertising solutions. StickEarn leverages technology to make OOH advertising more measurable and effective.

Company Size: StickEarn is a growing company, likely falling into the "50-200 employees" or "201-500 employees" range based on its description as an advanced OOH advertising company with multiple products. This size typically offers a balance between structured processes and agile, collaborative environments.

Founded: While the founding date is not provided, StickEarn is described as one of Indonesia's "most advanced" OOH companies, suggesting a relatively established presence with a focus on innovation and technology integration.

Team Structure:

• The Graphic Designer will be part of the Marketing and Market Research team, working closely with product marketing specialists.

• This team likely operates within a broader Marketing department, collaborating with commercial teams (sales) and potentially product development.

• The structure emphasizes collaboration and cross-functional exposure, valuing initiative and ideas over strict hierarchy. Methodology:

• Design is viewed as a critical component of communication and strategy, not just aesthetics. Emphasis is placed on translating complex ideas into clear, compelling visuals.

• The team embraces a data-informed approach, utilizing market research and consumer insights to guide content creation and strategy.

• Proactive suggestion and open feedback are encouraged, fostering a culture of continuous improvement and innovation.

Company Website: stickearn.com

📝 Enhancement Note: The company's focus on technology within OOH advertising suggests a culture that values innovation, data-driven decision-making, and adapting to market trends. This is highly relevant for operations roles that support such GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). While primarily a design role, the "Product Marketing" focus and collaboration with "commercial strategy" offer a unique avenue for growth within marketing operations or GTM strategy.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing and Market Research team. The collaborative nature of the team suggests direct interaction with marketing specialists and potentially commercial leads.

Operations Impact: The role's impact is directly tied to enabling commercial success through persuasive marketing materials. High-quality, clear, and compelling design assets can directly influence client perception, sales team effectiveness, and the overall understanding of StickEarn's innovative OOH advertising solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like data visualization, AI-driven design, and narrative design for complex business concepts.

• Cross-Functional Exposure: Gain deeper understanding and potential involvement in product marketing strategy, market research analysis, and commercial enablement processes.

• Leadership Potential: As experience grows, opportunities may arise to lead design projects, mentor junior designers, or evolve into a Design Lead role within the marketing function.

📝 Enhancement Note: The "Product Marketing" designation is key here. It suggests growth pathways beyond pure graphic design into roles that bridge design with business strategy, such as Product Marketing Specialist, Marketing Operations Coordinator, or even GTM Analyst, by leveraging the commercial exposure.

🌐 Work Environment

Office Type: The company offers a hybrid working setup, indicating a blend of remote work and in-office presence. This model aims to balance flexibility with the benefits of in-person collaboration.

Office Location(s): The role is based in Central Jakarta, Jakarta, Indonesia, a major business hub offering access to talent and resources. Specific office details regarding amenities or layout are not provided but can be assumed to be modern and conducive to collaboration.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities to interact closely with marketing, research, and commercial teams.

• Access to necessary design tools and technology, including potentially exploring new AI design platforms, is a key aspect of the work environment.

• The environment is described as fast-paced and ambitious, encouraging initiative and continuous learning.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility provided by the hybrid arrangement. This allows for efficient workflow management and integration with personal schedules, crucial for creative roles that may benefit from flexible working times.

📝 Enhancement Note: The hybrid model requires strong organizational skills and self-discipline. For operations-minded candidates, this means being adept at managing personal time, prioritizing tasks effectively, and ensuring seamless communication and collaboration regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and alignment with the role's requirements.

• Design Assessment: Potential for a design challenge or portfolio review session to evaluate practical skills, creative thinking, and problem-solving abilities related to product marketing.

• Team/Manager Interview: Discussion focusing on collaboration style, proactive mindset, interest in business/marketing, and cultural fit within the fast-paced team.

• Final Interview: May involve higher-level discussions on career aspirations, strategic thinking, and overall fit with StickEarn's vision.

Portfolio Review Tips:

• Highlight Communication: Showcase projects where design clearly communicated complex information or achieved specific marketing/commercial objectives.

• Demonstrate Process: Include examples that illustrate your design process, from brief interpretation to final execution, and how you incorporated feedback.

• Showcase Versatility: Include a range of assets (presentations, infographics, sales collateral, social media) relevant to the product marketing function.

• Emphasize AI Integration: If applicable, clearly present any work that utilized AI design tools, explaining the process and benefits.

• Quantify Impact: Where possible, articulate the results or impact of your design work (e.g., increased engagement, clearer understanding of product features).

Challenge Preparation:

• Be prepared to discuss your approach to designing for a specific product marketing objective (e.g., creating an infographic for a new OOH advertising product).

• Practice articulating the "why" behind your design choices, linking them to strategic marketing goals and audience needs.

• Familiarize yourself with StickEarn's products and the OOH advertising industry to demonstrate genuine interest and context.

📝 Enhancement Note: The emphasis on "communication, not decoration" and "turning complex ideas into visuals" means the interview process will likely assess not just aesthetic talent but also strategic thinking about how design serves business goals. Candidates should be ready to discuss their rationale and potential impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for professional graphic design.

• Presentation Software: Proficiency in PowerPoint, Google Slides, or Keynote for creating sales decks and reports.

• AI Design Tools: Familiarity or willingness to learn and utilize tools like Midjourney, Adobe Firefly, Canva AI, and Figma AI for innovative content creation.

Analytics & Reporting:

• While not a primary analytical role, an understanding of how design assets perform (e.g., social media engagement metrics) and how to visualize data for reports will be beneficial. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but understanding how marketing assets are deployed through marketing automation platforms or shared via CRM for sales enablement would be advantageous.

📝 Enhancement Note: The explicit mention of AI design tools is a critical differentiator. Proficiency or a strong willingness to learn these tools will be a significant advantage, indicating the company's forward-thinking approach to design and marketing collateral creation.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies like AI in design and seeking novel ways to communicate OOH advertising solutions.

• Collaboration: Working effectively within cross-functional teams, sharing ideas, and providing constructive feedback.

• Proactiveness: Taking initiative to suggest improvements, explore new directions, and own project outcomes.

• Impact-Driven Design: Focusing on creating visuals that not only look good but also serve a clear purpose in driving business objectives, such as sales enablement and market understanding.

• Continuous Learning: Being open to experimenting with new tools, workflows, and creative approaches.

Collaboration Style:

• Feedback-Rich Environment: Openly giving and receiving constructive criticism to elevate the quality of work.

• Cross-Functional Integration: Working closely with marketing, market research, and commercial teams to ensure design aligns with broader GTM strategies.

• Idea Exchange: Encouraging the sharing of ideas and perspectives to foster creativity and problem-solving.

📝 Enhancement Note: The values emphasize a proactive, results-oriented approach to design, which aligns well with operational excellence. Candidates who can demonstrate how they have driven improvements or contributed to business outcomes through their design work will resonate strongly.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be to visually simplify complex OOH advertising technologies and market data into easily understandable and engaging formats.

• Balancing Aesthetics and Strategy: Ensuring that creative designs effectively serve business objectives and communication goals, rather than solely focusing on visual appeal.

• Rapidly Evolving Tools: Staying current with emerging design technologies, particularly AI tools, and integrating them effectively into the workflow.

• Fast-Paced Environment: Adapting to a dynamic workflow and managing multiple projects with competing deadlines in a collaborative setting.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to hone skills in visual storytelling, data visualization, and presentation design for business contexts.

• Product Marketing Immersion: Gaining in-depth understanding of product positioning, market research interpretation, and commercial strategy.

• AI Design Exploration: Hands-on experience with cutting-edge AI design tools and their application in professional marketing.

• Cross-Functional Exposure: Learning from colleagues in marketing, research, and sales to develop a holistic view of business operations.

📝 Enhancement Note: The challenges highlight the strategic nature of this design role. Overcoming these requires not just creative talent but also analytical thinking and a business-oriented mindset, which are hallmarks of successful operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex idea into a visual. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact).

• "How do you approach designing sales enablement materials that are both visually appealing and persuasive?" (Highlight understanding of audience, objectives, and ROI).

• "How would you approach designing an infographic to explain StickEarn's LYNX SSP product to a potential advertiser?" (Demonstrate research, strategic thinking, and creative application). Company & Culture Questions:

• "What interests you about StickEarn and the OOH advertising industry?" (Show research into the company's mission and products).

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness, collaboration, and iterative improvement).

• "How do you stay updated on design trends and new technologies, especially AI tools?" (Highlight proactivity and continuous learning). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the impact.

• Focus on Relevance: Prioritize projects that align with product marketing, sales enablement, and communication design.

• Explain Your 'Why': Be prepared to articulate the strategic rationale behind your design choices.

• Showcase Process: Briefly explain your workflow, including how you incorporated feedback or iterated on designs.

• Highlight AI Use (if applicable): Clearly explain your use of AI tools, the process, and the benefits achieved.

📝 Enhancement Note: For this role, interviewers will likely probe beyond technical design skills to assess strategic thinking, business acumen, and collaborative potential. Candidates should prepare to connect their design work directly to business outcomes and demonstrate an understanding of the product marketing function.

📌 Application Steps

To apply for this Graphic Designer - Product Marketing position:

• Submit your application through the provided Freshteam link: https://stickearn.freshteam.com/jobs/thGwGCyRspg0/graphic-designer-product-marketing

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your ability in visual communication, storytelling, and creating marketing/sales collateral. Ensure these showcase your understanding of translating complex ideas into clear visuals.

• Optimize Your Resume: Tailor your resume to highlight experience in graphic design for marketing, product marketing support, presentation design, and any experience with AI design tools. Use keywords from the job description.

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, explaining the challenges, your design process, your rationale, and the impact of your work, particularly in a business context. Be ready to discuss your experience with AI tools.

• Research StickEarn: Familiarize yourself with StickEarn's products (StickEarn, Playlog, LYNX SSP) and their position in the OOH advertising market. Understand their mission and how design contributes to their commercial and marketing objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.