HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: HealthTech UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: San Diego, California, United States (Remote)

Job Type: Full-time

Category: Design Operations / GTM Operations (Product & Brand Strategy)

Date Posted: September 1, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• This role is central to launching and scaling cutting-edge HealthTech initiatives from the ground up, requiring a strong UI/UX and Brand Design foundation.

• It involves translating high-level strategic vision into concrete, actionable execution roadmaps and driving rapid implementation from prototype to production.

• The position demands architecting scalable solutions and achieving critical milestones to position new ventures for rapid growth and potential spin-offs.

• Collaboration with a world-class team of engineers, researchers, and commercial leaders is a key aspect of this high-impact role.

📝 Enhancement Note: While the title is "UI/UX & Brand Designer," the core responsibilities and the company's "0-to-1" focus suggest a broader GTM and Product Operations scope. The role requires not just design execution but also strategic input into product development, market validation, and scalability, aligning it with GTM operations that bridge product and commercial strategy.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within the HealthTech domain, focusing on innovative product development and market entry strategies.

• Translate high-level strategic vision and business objectives into tangible execution roadmaps, ensuring alignment with commercial goals and product vision.

• Drive rapid implementation of designs and features from initial prototype stages through to production-ready solutions, emphasizing user-centricity and market fit.

• Architect scalable UI/UX frameworks and brand identity systems that can support rapid growth and potential spin-off ventures.

• Collaborate closely with founders, engineers, researchers, and commercial leaders to define product strategy, user experience, and brand positioning.

• Develop and maintain comprehensive design documentation, style guides, and brand assets to ensure consistency across all product touchpoints and marketing materials.

• Conduct user research, usability testing, and market analysis to inform design decisions and validate product-market fit within the HealthTech sector.

• Contribute to the overall go-to-market strategy by ensuring design and brand elements effectively communicate value propositions and resonate with target audiences.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and strategic operational thinking. The "0-to-1" aspect, coupled with "architecting scalable solutions" and "driving critical milestones," points to a role that goes beyond traditional design, involving significant GTM strategy and product operations involvement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, UI/UX Design, Human-Computer Interaction, or a related field is typically expected. Equivalent practical experience with a strong portfolio will also be considered.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on digital products, preferably within the HealthTech or a related innovation-driven industry. Proven experience in a "0-to-1" environment or with early-stage product development is highly valued.

Required Skills:

• UI/UX Design Expertise: Deep understanding of user-centered design principles, wireframing, prototyping, and user flow mapping. Proficiency in industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Design & Strategy: Proven ability to develop and evolve brand identities, including visual language, tone of voice, and brand guidelines. Experience in creating compelling brand assets for digital platforms.

• HealthTech Domain Knowledge: Familiarity with the unique challenges, regulatory considerations, and user needs within the HealthTech sector.

• Strategic Vision Translation: Ability to translate high-level business objectives and strategic vision into concrete, actionable design and product roadmaps.

• Prototyping & Iteration: Skilled in creating interactive prototypes for user testing and rapid iteration, ensuring a seamless user experience.

• Scalable Solution Architecture: Experience in designing systems and components that can scale effectively with user growth and product expansion.

• Excellent Communication Skills: Strong verbal and written English communication skills for clear articulation of design concepts and strategic ideas to diverse stakeholders.

• High-Agency Builder Mindset: Demonstrated proactive approach, extreme end-to-end ownership, and a drive to build and execute from inception.

• Project Management Fundamentals: Ability to manage design projects, timelines, and deliverables effectively in a fast-paced environment.

Preferred Skills:

• Experience with A/B testing and data-driven design optimization.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering teams.

• Experience in a startup or venture-backed environment.

• Knowledge of accessibility standards (WCAG).

• Experience with product marketing and go-to-market strategy development.

📝 Enhancement Note: The emphasis on "high-agency builder mindset" and "extreme end-to-end ownership" suggests that candidates with prior experience in startup environments or roles requiring significant autonomy and initiative will be strongly preferred. The role requires more than just design execution; it demands strategic thinking and the ability to drive initiatives from concept to reality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UI/UX Process: Showcase a clear understanding of user research, ideation, wireframing, prototyping, and user testing methodologies. Include case studies that detail the problem, your approach, and the impact of your design solutions.

• Brand Identity Development: Present examples of brand strategy development, including mood boards, style guides, logo design, and application across various digital touchpoints.

• HealthTech Project Examples: Highlight any projects specifically within the HealthTech sector, demonstrating an understanding of its unique user needs and design considerations.

• "0-to-1" Initiative Showcase: If possible, include projects where you were involved in building a product or brand from its initial stages, demonstrating your ability to drive execution and scale.

• Scalability and System Design: Illustrate how your design solutions were built with scalability in mind, perhaps through modular design systems or adaptable frameworks.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing user workflows and optimizing them for efficiency and user satisfaction, particularly in the context of rapid development.

• System Implementation Standards: Detail your process for ensuring design consistency and quality during implementation, including collaboration with development teams and adherence to design systems.

• Measurement and Performance Analysis: Demonstrate how you use data and user feedback to measure the success of your designs and iterate on them, focusing on metrics relevant to product adoption and user engagement.

📝 Enhancement Note: For a "0-to-1" role focused on launching new initiatives, the portfolio needs to go beyond just showcasing final designs. It must demonstrate the candidate's ability to strategize, execute, and iterate rapidly, showing a complete product development lifecycle from a design and brand perspective.

💵 Compensation & Benefits

Salary Range: Given the 5-10 years of experience requirement, the remote nature within the Americas, and the competitive landscape for specialized HealthTech UI/UX & Brand Designers in a startup environment, an estimated annual salary range would be $120,000 - $170,000 USD. This estimate is based on industry benchmarks for senior design roles in tech, adjusted for remote work and the specific demands of a "0-to-1" initiative.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and skills.

• Equity Upside: Significant stock options or equity in the venture, reflecting the high-impact, ownership-driven nature of the role.

• Remote Work: 100% remote work arrangement, offering flexibility and autonomy.

• HealthTech Focus: Opportunity to work on cutting-edge initiatives in a rapidly growing and impactful industry.

• Direct Leadership Access: Collaboration with serial entrepreneurs and experienced founders.

• Professional Development: Potential for growth and learning in a high-growth, fast-paced environment.

Working Hours: While a standard full-time role (approximately 40 hours per week) is expected, the emphasis on "maximum ownership" and "fast execution" suggests a flexible approach to working hours, prioritizing outcomes over strict time adherence.

📝 Enhancement Note: The salary range is an estimate based on industry standards for senior-level design professionals in the US with the specified experience, considering the remote work arrangement and the high-growth startup context. The equity upside is a significant component, reflecting the entrepreneurial nature of EWOR GmbH's initiatives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically HealthTech, Venture Building)

Company Size: EWOR GmbH is a venture builder/incubator, likely operating with lean, agile teams for each initiative. The core company might be small, with project-specific teams forming around new ventures. This means a dynamic, entrepreneurial, and results-oriented environment.

Founded: EWOR GmbH is backed by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a foundation built on successful startup exits and a deep understanding of building high-impact technology ventures from the ground up.

Team Structure:

• Department Founder Lead: You will report directly to the founder of the new department, who is likely a seasoned entrepreneur or executive.

• Elite Cross-Functional Team: Collaboration with a world-class team comprising engineers, researchers, and commercial leaders, all focused on rapid execution and market validation.

• Lean & Agile: Expect a flat hierarchy and direct communication lines, fostering quick decision-making and execution.

Methodology:

• "0-to-1" Initiative Focus: The primary methodology revolves around building new ventures from inception, emphasizing rapid prototyping, market validation, and scalable traction.

• Data-Driven Execution: While creative, the approach is grounded in achieving strong market validation and scalable results, implying a data-informed decision-making process.

• Agile Development & Design: Fast iteration cycles, continuous feedback, and rapid implementation are core to the operational approach.

Company Website: https://ewor.com/ (Assumed based on domain ewor.com)

📝 Enhancement Note: The company culture is explicitly described as having "maximum ownership," "high-growth environment," and "elite team." This points to an intense, fast-paced, and autonomous work environment where initiative and results are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior/Lead Designer with significant strategic influence. It's not just about executing design tasks but about architecting design systems and brand strategies for new ventures, often leading to product ownership or spin-off leadership opportunities. The "0-to-1" nature implies a high level of responsibility and potential for significant impact.

Reporting Structure: You will report directly to the founder of the new department. This provides direct access to leadership and a clear line of communication for strategic alignment and decision-making.

Operations Impact: The role's impact is substantial, directly contributing to the successful launch and growth of new HealthTech ventures. Your design and brand strategy will be instrumental in achieving market validation, attracting users, and positioning the venture for future investment or spin-off.

Growth Opportunities:

• Leadership in New Ventures: Potential to take on leadership roles as initiatives mature and potentially spin off into independent companies.

• Strategic Influence: Opportunity to shape product strategy, user experience, and brand identity from the ground up, contributing significantly to business outcomes.

• Skill Expansion: Deepen expertise in HealthTech, venture building, and cross-functional leadership through hands-on experience.

• Entrepreneurial Exposure: Gain invaluable experience working alongside serial entrepreneurs and building ventures from inception.

📝 Enhancement Note: The growth trajectory is entrepreneurial. Success in this role could lead to co-founder status in a spin-off, a senior leadership position within a new venture, or continued roles in venture building at EWOR GmbH.

🌐 Work Environment

Office Type: 100% Remote. This implies a distributed team environment, requiring strong self-discipline and communication skills.

Office Location(s): While the role is remote, candidates are preferred to be based in Europe or the Americas. This allows for potential overlap in working hours with key stakeholders and facilitates collaboration across different time zones within these regions.

Workspace Context:

• Autonomy & Flexibility: The remote setup offers significant flexibility in managing your work environment and schedule, provided deliverables are met.

• Digital Collaboration Tools: Expect to heavily utilize digital collaboration platforms (e.g., Slack, Zoom, Miro, Figma) for communication, design, and project management.

• Focus on Execution: The environment prioritizes rapid execution and results over traditional office-based collaboration.

Work Schedule: A standard full-time commitment (approx. 40 hours/week) is expected, but the emphasis on "maximum ownership" and "fast execution" suggests flexibility. The critical factor will be delivering results and being available for key meetings and collaborative sessions, likely aligning with core business hours in the Americas/Europe.

📝 Enhancement Note: The remote nature requires a proactive approach to communication and collaboration. Candidates should be comfortable working independently and leveraging technology to stay connected and productive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on resume and portfolio alignment with the role's requirements, particularly the "builder mindset" and HealthTech experience.

• Portfolio Deep Dive: A session dedicated to reviewing your portfolio, discussing specific case studies, your design process, and how you've tackled "0-to-1" challenges and scaled solutions. Be prepared to articulate your strategic thinking behind design decisions.

• Founder/Leadership Interview: An interview with the department founder or senior leadership to assess your strategic vision, problem-solving skills, communication abilities, and cultural fit with an entrepreneurial, high-ownership environment.

• Technical/Skills Assessment (Potential): You might be asked to complete a short design exercise or discuss a hypothetical scenario related to HealthTech product design or brand strategy.

• Final Round: Potentially a discussion with other key team members or founders to ensure alignment across the venture's core team.

Portfolio Review Tips:

• Highlight "0-to-1" Experience: Emphasize any projects where you built something from scratch, demonstrating your ability to ideate, execute, and iterate rapidly.

• Showcase Process & Strategy: Clearly articulate your thought process, the problem you were solving, your strategic approach, and the metrics used to measure success. Don't just show final designs; explain the journey.

• Quantify Impact: Where possible, use data and metrics to demonstrate the impact of your design and brand work on user acquisition, engagement, or business objectives.

• Tailor to HealthTech: If possible, include HealthTech-specific examples or discuss how your general design principles would apply to the nuances of this sector.

• Brand & UI/UX Integration: Show how you've effectively integrated brand identity with user interface and user experience design for cohesive product launches.

Challenge Preparation:

• Strategic Thinking: Be ready to discuss how you would approach designing a new HealthTech product or brand from scratch, considering market entry, user needs, and scalability.

• Problem-Solving: Prepare to walk through a complex design challenge you've faced and how you overcame it, focusing on your problem-solving methodology and the outcome.

• Communication & Ownership: Practice articulating your ideas clearly and concisely, and be prepared to demonstrate your commitment to taking end-to-end ownership of design initiatives.

📝 Enhancement Note: The interview process will heavily scrutinize not just design skills but also strategic thinking, entrepreneurial drive, and the ability to operate autonomously in a fast-paced, results-oriented environment.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD. Figma is increasingly becoming the industry standard for collaborative design.

• Prototyping Tools: InVision, Figma's prototyping features, Adobe XD.

• Brand Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Collaboration & Communication: Slack, Zoom, Microsoft Teams, Google Workspace.

• Project Management & Workflow: Jira, Asana, Trello, Monday.com, or similar tools for tracking tasks and project progress.

• Whiteboarding & Ideation: Miro, Mural.

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel (understanding how users interact with the product).

• User Feedback Platforms: SurveyMonkey, Typeform, UserTesting.com.

CRM & Automation:

• While not a direct responsibility, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools can be beneficial for understanding the broader GTM context and how design impacts lead generation and customer engagement.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of collaborative design workflows are likely essential. Familiarity with product analytics tools is also crucial for demonstrating data-driven design decision-making.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for initiatives from conception to execution and beyond.

• Execution: A strong bias for action and fast, effective implementation. Less talk, more doing.

• Innovation: Constantly seeking cutting-edge solutions and approaches within HealthTech.

• Impact: Focused on achieving tangible market validation and scalable traction.

• Collaboration: Working effectively within a world-class, elite team to achieve shared goals.

• Agility: Adapting quickly to new information and changing market dynamics.

Collaboration Style:

• Direct & Transparent: Expect open communication channels with leadership and peers.

• Cross-Functional Synergy: Close collaboration between design, engineering, research, and commercial teams is critical for successful "0-to-1" launches.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement of products and processes.

• Results-Oriented: Team efforts are directed towards achieving specific, measurable outcomes and milestones.

📝 Enhancement Note: The values emphasize a startup mentality: high ownership, rapid execution, and a focus on achieving significant business impact. Candidates who thrive in autonomy and are driven by results will be a good cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• "0-to-1" Uncertainty: Navigating the inherent ambiguity and risk associated with launching new ventures, requiring resilience and adaptability.

• Rapid Iteration: Balancing the need for speed with the requirement for high-quality, scalable design solutions.

• Domain Complexity: Understanding and effectively designing for the specific needs and regulations within the HealthTech sector.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote, fast-paced environment.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining hands-on experience in launching and scaling new businesses from the ground up.

• HealthTech Specialization: Deepening knowledge and expertise in a rapidly evolving and impactful industry.

• Entrepreneurial Skillset: Developing critical skills in strategy, execution, and leadership under the guidance of successful serial entrepreneurs.

• Cross-Functional Acumen: Broadening understanding of engineering, research, and commercial operations through integrated team collaboration.

📝 Enhancement Note: The challenges are directly tied to the entrepreneurial nature of the role. Overcoming these challenges presents significant growth opportunities for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new HealthTech application aimed at [specific user group, e.g., chronic disease management] from scratch?" (Focus on your process, user research, and initial strategic considerations.)

• "Describe a time you had to translate a vague strategic vision into a concrete product or design roadmap. What was your process, and what was the outcome?" (Demonstrates ability to operationalize strategy.)

• "Imagine we need to build a brand identity for a new HealthTech venture. Walk us through your step-by-step process, from initial concept to final assets." (Assesses brand strategy and execution capabilities.) Company & Culture Questions:

• "What does 'maximum ownership' mean to you in a professional context, and can you provide an example of when you demonstrated it?" (Tests understanding of the company's core value.)

• "How do you approach collaboration in a remote, fast-paced environment, especially when working with technical and commercial teams?" (Evaluates communication and teamwork skills.)

• "Given EWOR GmbH's focus on building ventures, what excites you most about a '0-to-1' role, and what do you see as the biggest challenges?" (Assesses motivation and realistic expectations.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your strategic approach, the execution details, and the measurable outcomes.

• Emphasize Process Over Pixels: While visual appeal is important, focus on explaining why you made certain design choices and how they aligned with business goals and user needs.

• Highlight Scalability & Impact: Explicitly discuss how your designs were built for growth and the impact they had on users or the business.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, technical constraints, or alternative approaches you considered.

📝 Enhancement Note: Prepare to articulate not just your design skills but your strategic thinking, entrepreneurial drive, and ability to deliver results in a high-stakes, "0-to-1" environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Customize Your Resume: Highlight your experience with "0-to-1" initiatives, HealthTech projects, UI/UX design, brand strategy, and instances where you demonstrated extreme ownership and builder mindset. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your UI/UX process, brand development capabilities, and any relevant HealthTech or early-stage venture experience. Ensure it's easily accessible (e.g., PDF, personal website).

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on strategy, execution, and impact. Practice articulating your design process and problem-solving approach.

• Research EWOR GmbH: Understand their mission, the backgrounds of the founders (Paul Müller, Petter Made), and their approach to venture building. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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