Graphic Designer - Poland

📍 Job Overview

Job Title: Graphic Designer

Company: Adcubator

Location: Poland (Remote)

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-18

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end design process for static and lifestyle ad creatives across Google's advertising platforms (GDN, Demand Gen, Performance Max).

• Function as a designer with a marketer's mindset, conceptualizing, designing, and iterating on creative assets based on performance data and market research.

• Drive a high-volume testing methodology for ad creative, directly impacting conversion rates and client ad spend effectiveness.

• Leverage advanced AI creative tools daily to generate and optimize ad variations for rapid deployment and testing.

📝 Enhancement Note: This role is positioned as a hybrid creative and performance marketing function. The emphasis on "owning" the process, thinking "like a marketer," and using "performance data" indicates a strong need for operational understanding of advertising effectiveness beyond pure aesthetics. The requirement for daily AI tool usage suggests a forward-thinking, agile creative operations environment.

📈 Primary Responsibilities

• Conduct comprehensive market, audience, and competitor research to identify compelling angles for ad creative testing.

• Define target avatars and personas, translating insights into impactful static and lifestyle ad concepts.

• Conceptualize, design, generate, and deliver static and lifestyle creative assets specifically for Google Display Network (GDN), Demand Gen, and Performance Max campaigns.

• Ensure all creative assets are meticulously built and delivered in the required Google static formats: 1x1, 4x5, 9x16, 1.91x1, and native display sizes, optimized for each placement.

• Develop top-of-funnel static creative designed to capture cold traffic and effectively pair with advertorials and landing pages.

• Maintain a high volume of creative production to ensure a continuous pipeline of fresh assets for A/B testing.

• Analyze performance data from live campaigns, using insights to drive iterative improvements and optimize winning creative.

• Proactively integrate and experiment with new AI creative tools to enhance efficiency and creative output.

• Collaborate with media buying teams to ensure alignment between creative, offer, and landing page performance.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance-driven design and operational efficiency. The requirement to "produce at volume" and "read the results honestly" underscores the need for a designer who can operate within a fast-paced, data-informed marketing operations framework, rather than a traditional agency setting focused solely on aesthetic briefs.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual communication principles and digital advertising effectiveness is paramount.

Experience: 5-10 years of proven experience in graphic design, with a specialized focus on high-performing static e-commerce ads that have been run on significant ad spend.

Required Skills:

• Proven track record of designing high-performing static e-commerce ads across Google platforms (GDN, Demand Gen, Performance Max) that have driven measurable results.

• Proficiency in creating both direct-response static ads and lifestyle imagery, with the strategic acumen to discern when each is most effective.

• Fluent in all standard Google static ad formats (1x1, 4x5, 9x16, 1.91x1) and native display sizes, ensuring clean build for optimal placement.

• Strong foundational design skills, including layout, typography, visual hierarchy, and the ability to create scroll-stopping visuals.

• Comprehensive understanding of top-of-funnel marketing principles, specifically for static creative that engages cold traffic and supports advertorials/landing pages.

• Ability to research markets, define avatars/personas, and conceptualize creative based on strategic insights.

• Daily, fluent use of AI creative tools such as fal.ai, Higgsfield, Manus, Claude, and similar platforms; candidates are expected to be proficient without training.

• Comfort and capability in interpreting performance data to inform and guide creative iterations.

• A solid grasp of direct-response marketing principles, going beyond mere aesthetic appeal.

• A demonstrable testing mindset focused on volume, variation, and data-driven optimization of creative performance. Preferred Skills:

• Experience with A/B testing frameworks and methodologies for creative optimization.

• Familiarity with broader digital marketing campaign structures and objectives.

• Understanding of user experience (UX) principles as they apply to ad creative and landing page flow.

• Experience working within a remote, global team environment.

📝 Enhancement Note: The "Requirements" section is heavily weighted towards practical, performance-oriented skills crucial for an operations-focused design role. The explicit mention of AI tools and data interpretation suggests that candidates must be adaptable and technically adept, ready to operate within a data-driven, high-volume creative production environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct campaigns or projects demonstrating the creation of high-performing static and lifestyle ad creatives for e-commerce clients on Google platforms.

• For each project, clearly articulate the strategic rationale (market research, avatar definition, angle identification) behind the creative direction.

• Provide specific examples of direct-response static ads and lifestyle imagery, highlighting their intended purpose and placement.

• Include case studies that detail the iterative process, performance data analysis, and how creative was optimized based on results.

• Demonstrate proficiency in various Google ad formats (1x1, 4x5, 9x16, 1.91x1) within the portfolio. Process Documentation:

• Within portfolio case studies, describe the workflow for researching, conceptualizing, designing, and delivering creative assets.

• Detail how AI creative tools were integrated into the design and iteration process to achieve volume and efficiency.

• Illustrate the methodology used for analyzing performance data (e.g., CTR, conversion rates, CPA) and how these insights informed subsequent design decisions.

• Explain the process of collaborating with media buyers or other stakeholders to ensure creative alignment with campaign goals and offers.

📝 Enhancement Note: The emphasis on "process documentation" within the portfolio indicates that Adcubator values not just the final output, but also the candidate's systematic approach to creative production and optimization within an operational context. This aligns with expectations for roles that manage workflows and drive efficiency.

💵 Compensation & Benefits

Salary Range: Given the "Mid-Senior" experience level (5-10 years), the "fully remote" nature, and the company's positioning as a "fastest growing Google Ads agency" managing "nine figures in ad spend," a competitive salary range is expected. For a skilled Graphic Designer with strong performance marketing and AI tool proficiency in Poland, a typical range would be approximately PLN 8,000 - 14,000 gross per month, depending on the exact experience, portfolio strength, and specific skill set.

📝 Enhancement Note: This salary estimate is based on research into graphic design and digital marketing roles in Poland, taking into account the specified experience level, remote work, and the specialized skill set (AI tools, performance focus) required by Adcubator. The range accounts for variations in candidate experience and negotiation.

Benefits:

• Fully Remote: Complete flexibility to work from any location.

• Paid Time Off (PTO): Standard paid vacation days to ensure work-life balance.

• Wellness Bonus: A financial bonus allocated to support employee well-being.

• Team Retreats & Workations: Opportunities for in-person team bonding and collaborative work sessions in inspiring locations.

• Access to Premium Agency Environment: Gain experience within a leading agency managing significant ad spend and working with cutting-edge Google features.

Working Hours: Flexible working hours are offered, allowing employees to structure their workday around core needs and optimal productivity, while ensuring coverage for critical campaign management and communication. The role implies a commitment to a standard full-time workload (approximately 40 hours per week).

📝 Enhancement Note: The benefits package, particularly the emphasis on remote flexibility, wellness, and team retreats, suggests a company culture that values employee well-being and fosters strong team cohesion despite geographical distribution. The "workations" also indicate a commitment to experiential team building.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / Performance Marketing / E-commerce. Adcubator operates within the highly competitive and rapidly evolving digital advertising space, specifically focusing on Google Ads for direct-to-consumer (DTC) e-commerce brands. The company leverages direct relationships with Google to access alpha/beta features, positioning itself at the forefront of ad technology and strategy.

Company Size: Adcubator is described as a "fastest growing Google Ads agency in the world" with a "senior and selective" team, implying a lean but highly effective operational structure. While specific employee numbers aren't provided, the focus on managing "nine figures in annual ad spend" and "180+ ecommerce DTC brands" suggests significant scale and operational capacity.

Founded: The company is led by its founder and CEO, Jem, indicating a strong entrepreneurial and founder-driven culture. The emphasis on "direct relationships with Google's product teams" suggests a company that prioritizes strategic partnerships and innovation.

Team Structure:

• The operations team is characterized as "senior and selective," suggesting a small, highly skilled group of professionals.

• There is a strong emphasis on "no bureaucracy and no busywork," pointing towards an agile, efficient, and flat organizational structure.

• Collaboration is likely direct and streamlined, with individuals owning significant parts of the workflow.

• The team operates globally, supporting a diverse portfolio of e-commerce brands. Methodology:

• Data-Driven Decision Making: Performance data is central to all creative and strategic decisions, driving iteration and optimization.

• Agile Creative Production: A high-volume, rapid testing approach to creative development ensures continuous improvement and adaptation to market feedback.

• AI-Powered Operations: Daily integration of AI creative tools is a core operational practice for efficiency and scalability.

• Strategic Partnership with Google: Leveraging direct relationships for early access to features and insights.

Company Website: Adcubator.com (Inferred from domain_derived)

📝 Enhancement Note: Adcubator's culture appears to be highly performance-oriented, lean, and innovative. The emphasis on senior talent, direct impact, and cutting-edge technology (AI, Google alpha/beta features) suggests a demanding but rewarding environment for operations professionals who thrive on efficiency and measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within a specialized creative operations function. The "owner" aspect of the role, requiring end-to-end responsibility from research to execution and iteration, signifies a high degree of autonomy and impact. It's an opportunity to operate at a strategic level within creative production for significant ad spend.

Reporting Structure: The role reports to a senior member of the team, likely the founder/CEO Jem or a Head of Creative/Marketing. The "no bureaucracy" culture suggests a flat hierarchy where direct communication and collaboration are prioritized over formal reporting lines.

Operations Impact: The Graphic Designer's work directly influences campaign performance and client retention. By creating high-converting static and lifestyle ads, they contribute significantly to client acquisition, revenue generation, and the agency's reputation for delivering results. The focus on data-driven iteration means their impact is continuously measured and optimized.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing ads that convert, becoming a go-to expert in performance-driven visual strategy.

• AI Tool Mastery: Become an advanced practitioner of cutting-edge AI creative technologies, potentially leading future AI integration efforts.

• Leadership in Creative Operations: As the agency grows, opportunities may arise to mentor junior designers, lead creative projects, or develop new creative workflows and processes.

• Exposure to High-Impact Campaigns: Work with a substantial ad spend and diverse DTC brands, providing a broad range of experience applicable to future roles in performance marketing or creative leadership.

• Industry Influence: Contribute to the agency's reputation and potentially influence performance marketing creative best practices through demonstrated results.

📝 Enhancement Note: This role offers substantial growth potential for a designer who can adapt to a performance-focused, data-driven operational environment. The opportunity to work with advanced tools and directly impact client success provides a strong foundation for career advancement in performance marketing creative operations.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office. Work is conducted from the employee's chosen location.

Office Location(s): The company operates globally, and employees can be based anywhere, but the specific mention of "Poland" in the job title suggests a target region for hiring, possibly due to legal or payroll considerations. Employees are expected to manage their own work environment.

Workspace Context:

• Autonomous Work Environment: Employees are expected to manage their own workspace, ensuring it is conducive to focused design work and remote collaboration.

• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and asset sharing is essential.

• Access to Cutting-Edge Tools: The company provides access to or expects proficiency in advanced AI creative tools and design software.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team of senior professionals.

Work Schedule: Flexible working hours are a key feature, allowing for autonomy. However, the operational demands of managing live ad campaigns and collaborating with a global team necessitate responsiveness and availability during overlapping work hours. A standard full-time commitment is expected.

📝 Enhancement Note: The fully remote and flexible work environment requires a high degree of self-discipline, proactivity, and strong digital communication skills. Candidates should be comfortable managing their own workflow and collaborating effectively in a virtual setting.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV, Portfolio, and a motivational letter (non-AI generated).

• Initial Screening: Review of application materials to assess experience, skills, and cultural fit.

• Portfolio Review & Assessment: Deep dive into the portfolio to evaluate design quality, performance focus, AI tool usage, and understanding of direct response principles. Expect specific questions about case studies.

• Skills-Based Interview: Likely involves discussing design processes, market research approaches, data interpretation, and experience with Google Ads platforms and AI tools. A practical design challenge or case study analysis may be included.

• Founder/CEO Interview: A final interview with Jem to assess strategic thinking, cultural alignment, and overall fit with Adcubator's high-performance ethos.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase ads that ran on significant spend and generated measurable results (conversions, CTR, CPA improvements). Quantify impact whenever possible.

• Demonstrate Process: For each key project, outline your thought process: market research, target audience definition, angle discovery, concept development, design execution, and iterative improvements based on data.

• Showcase AI Proficiency: Include examples where AI tools were instrumental in generating variations, enhancing imagery, or accelerating the design process. Be ready to discuss your specific usage of tools like fal.ai, Higgsfield, Manus, Claude.

• Direct Response Focus: Ensure your portfolio emphasizes your ability to create ads that drive immediate action, not just aesthetically pleasing visuals. Explain the direct response elements in your designs.

• Format Clarity: Present all Google ad formats clearly and explain their purpose.

• Authenticity: The motivational letter and any communication should reflect genuine thought and personality, as the company explicitly screens for AI-generated content.

Challenge Preparation:

• Scenario-Based Questions: Be prepared for questions that present hypothetical ad campaign scenarios or creative challenges, asking how you would approach them using your skills and tools.

• Data Interpretation Exercises: You might be asked to interpret sample performance data and propose creative adjustments.

• AI Tool Application: Expect to discuss your workflow and specific techniques for using AI tools to solve design problems efficiently.

• Strategic Thinking: Demonstrate an understanding of how creative fits into the broader marketing strategy and contributes to business objectives.

📝 Enhancement Note: The application process emphasizes authenticity and a deep understanding of performance marketing through design. The explicit warning against AI-generated applications highlights the company's desire for genuine human insight and creativity. A strong portfolio that quantifies impact and details process is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, potentially After Effects for animated elements if applicable),

Figma, or similar professional design tools.

• AI Creative Tools: Daily, fluent use of tools such as:

  • fal.ai: For AI image generation and manipulation.
  • Higgsfield: Likely another AI-powered creative platform.
  • Manus: Potentially an AI tool for scriptwriting or concept generation.
  • Claude: A large language model for text generation, concept development, or research assistance.
  • Other emerging AI creative platforms.

• Project Management Software: Tools like Asana, Trello, Monday.com, or similar for managing tasks, workflows, and deadlines in a remote environment.

Analytics & Reporting:

• Google Ads Platform: Direct experience navigating and understanding performance metrics within Google Ads (GDN, Demand Gen, Performance Max).

• Data Analysis Tools: Proficiency in interpreting data from analytics platforms (e.g., Google Analytics, platform-specific reporting dashboards) to inform creative decisions.

• Reporting Dashboards: Familiarity with creating or interpreting reports from dashboarding tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI) to visualize performance trends.

CRM & Automation:

• While not a direct CRM role, an understanding of how ad creative impacts customer journeys and conversion funnels is beneficial. Familiarity with marketing automation principles and how creative assets are deployed in automated campaigns (e.g., Demand Gen, PMax) is advantageous.

• Integration Tools: Awareness of how creative assets are integrated into various ad platforms and marketing stacks.

📝 Enhancement Note: The explicit emphasis on AI creative tools is a defining characteristic of this role's technology stack. Candidates must not only be proficient designers but also adept early adopters and daily users of advanced AI for creative generation and optimization. This points to a highly modern and efficient creative operations environment.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: Every action and creative output is geared towards achieving measurable results and maximizing ROI for clients.

• Data-Informed: Decisions are rooted in data analysis, with a continuous feedback loop for optimization.

• Agile & Iterative: A willingness to test, learn, and adapt quickly, embracing a culture of rapid iteration.

• Ownership & Accountability: Individuals take full responsibility for their work and its outcomes, operating with a high degree of autonomy.

• Innovation & Forward-Thinking: Proactive adoption of new technologies, especially AI, to stay ahead in the performance marketing landscape.

• Efficiency: Streamlined processes and minimal bureaucracy to maximize productivity and impact.

Collaboration Style:

• Direct & Transparent: Communication is expected to be clear, concise, and honest, fostering trust within the senior team.

• Cross-Functional: Close collaboration with media buyers and other marketing specialists to ensure cohesive campaign execution.

• Remote-First: Proficient use of digital communication tools and a proactive approach to staying connected and aligned with team members globally.

• Feedback-Oriented: A culture where constructive feedback is shared regularly to drive continuous improvement in creative and process.

📝 Enhancement Note: The company culture is built around high performance, data, and innovation. For a designer, this means embracing a marketing-first mindset and being comfortable with rapid iteration and direct performance feedback, rather than a traditional client-briefing model.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & Volume: The constant need to produce a high volume of creative variations and iterate quickly based on performance data can be demanding.

• Performance Pressure: Directly linking creative output to client ad spend and conversion rates creates a high-stakes environment where results are paramount.

• Staying Ahead of AI: The AI creative landscape is evolving rapidly; continuous learning and adaptation are necessary to remain proficient.

• Balancing Creativity with Data: Effectively integrating creative vision with strict performance metrics requires a unique skill set.

• Remote Collaboration: Maintaining strong team cohesion and clear communication in a fully remote, global setting.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Become an expert in the latest AI tools, potentially influencing how Adcubator leverages them in the future.

• Deep Dive into Performance Marketing: Gain unparalleled experience in what makes creative perform for e-commerce DTC brands across major Google platforms.

• Strategic Creative Development: Learn to develop creative strategies that are directly tied to significant ad spend and business objectives.

• Exposure to Industry Leaders: Work alongside a senior, global team and potentially interact with Google product teams.

• Career Path in Creative Operations: Develop skills highly sought after in the growing field of creative operations and performance marketing.

📝 Enhancement Note: This role presents significant challenges but also offers exceptional growth opportunities for a designer eager to operate at the intersection of creative, technology, and performance marketing. The emphasis on continuous learning, particularly with AI, is a key aspect of professional development here.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to research a new market or audience to inform your creative strategy. What was your process, and what were the outcomes?" (Assesses research and strategic thinking.)

• "How do you balance creative aesthetics with direct response performance goals? Can you provide an example where you successfully navigated this?" (Evaluates understanding of performance marketing.)

• "Imagine a client's Demand Gen campaign is underperforming. Based on creative, what are the first three things you would investigate and propose?" (Tests problem-solving and platform knowledge.)

• "Walk us through your typical workflow for generating and testing multiple variations of a static ad for a Google campaign." (Probes process efficiency and testing methodology.) Company & Culture Questions:

• "What attracts you to Adcubator specifically, given your background?" (Assesses motivation and understanding of the company.)

• "How do you handle constructive criticism on your creative work, especially when it's data-driven?" (Gauges adaptability and openness to feedback.)

• "Describe your experience working in a fully remote environment. What are your strategies for staying productive and connected?" (Evaluates remote work readiness.)

• "How do you stay current with new AI creative tools and trends in digital advertising?" (Assesses proactivity and industry awareness.) Portfolio Presentation Strategy:

• Storytelling with Data: For each case study, don't just show the creative; tell the story of its creation, its purpose, the data that informed it, and the results it achieved.

• Quantify Impact: Use numbers (e.g., "increased CTR by X%", "achieved Y CPA," "tested Z variations") to demonstrate the tangible impact of your work.

• Highlight AI Integration: Clearly articulate where and how AI tools were used, explaining the benefits they brought to the process (speed, variation, quality).

• Focus on Process: Be ready to walk through your workflow, from research to final delivery and iteration, emphasizing efficiency and data-driven decision-making.

• Be Authentic: As warned, ensure your presentation and responses are genuine and reflect your personal thought process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strong analytical skills, proficiency with cutting-edge tools (especially AI), and a deep understanding of performance marketing principles. Authenticity and a results-oriented mindset are key.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided form, ensuring all required documents (CV, Portfolio, Motivational Letter) are included.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of high-performing static and lifestyle e-commerce ads for Google platforms. Prioritize case studies that demonstrate direct response success, AI tool integration, and data-driven iteration.

• Resume Optimization: Ensure your resume clearly highlights experience with Google Ads, performance marketing, direct response design, and fluency with AI creative tools. Use keywords from the job description to align with ATS scanning.

• Motivational Letter Crafting: Write a concise, authentic letter explaining your interest in this specific role at Adcubator, your understanding of their performance-driven culture, and why your skills in design, data analysis, and AI make you an ideal candidate. Avoid generic or AI-generated content.

• Company Research: Familiarize yourself with Adcubator's approach to performance marketing, their focus on Google Ads, and their emphasis on innovation and efficiency. Understand their client base and the types of brands they serve.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.