Graphic Designer - Poland

📍 Job Overview

Job Title: Graphic Designer

Company: Adcubator

Location: Poland / Colombia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-09-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end design and execution of static and lifestyle ad creative for Google platforms, including GDN, Demand Gen, and Performance Max.

• Drive creative testing at volume, leveraging performance data to iterate and optimize ad assets for maximum conversion rates.

• Integrate and lead the daily use of AI creative tools to enhance design workflows and generate high-performing assets.

• Collaborate closely with marketing and media buying teams to ensure ad creative aligns with overall campaign strategies, advertorials, and landing pages.

• Apply a strong understanding of direct response marketing principles to create compelling visuals that convert cold traffic.

📝 Enhancement Note: This role is positioned as a "full ownership" role for a designer who thinks like a marketer, emphasizing a blend of creative execution and strategic performance analysis. The expectation is for an individual who can independently research, concept, design, and iterate on creative assets based on real-time performance data and AI tool integration.

📈 Primary Responsibilities

• Conduct in-depth market, audience, and competitor research to identify compelling angles for creative testing.

• Define target avatars and personas, developing static and lifestyle creative concepts tailored to each.

• Conceptualize, design, generate, and deliver static and lifestyle ad creative for Google's GDN, Demand Gen, and Performance Max campaigns.

• Ensure all creative assets are produced in the required formats for each placement, including 1x1, 4x5, 9x16, 1.91x1, and native display sizes.

• Develop top-of-funnel static creative designed to effectively hook cold traffic and seamlessly integrate with advertorials and landing pages.

• Maintain a high volume of creative production to ensure a consistent stream of fresh assets for A/B testing.

• Analyze performance data to honestly assess results and iterate on winning creative strategies.

• Proactively identify, integrate, and master new AI creative tools to maintain a competitive edge in asset generation.

• Facilitate the seamless transfer of winning creative assets to the media buying team and ensure alignment with content and landing page teams for a cohesive user experience.

📝 Enhancement Note: The responsibilities highlight a proactive and data-driven approach, moving beyond traditional graphic design tasks to encompass strategic marketing input and continuous performance improvement. The emphasis on "end to end" ownership and "thinking like a marketer" suggests a need for candidates who can demonstrate strategic contributions in addition to design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring strategic thinking and creative execution. Candidates with equivalent practical experience and a strong portfolio demonstrating direct response success will be considered.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on creating high-performing static ecommerce ads for digital platforms.

Required Skills:

• Proven experience designing high-performing static ecommerce ads that have run on real spend across GDN, Demand Gen, and PMax.

• Proficiency in producing both direct response statics and lifestyle imagery, understanding when and how to best utilize each.

• Fluency in the full Google static format set: 1x1, 4x5, 9x16, 1.91x1, and native display sizes, built cleanly for optimal performance on every placement.

• Strong design fundamentals, including layout, typography, hierarchy, and an innate ability to create scroll-stopping visuals.

• Demonstrated understanding of top-of-funnel marketing principles, specifically creating static creative that hooks cold traffic and complements advertorials and landing pages.

• Ability to think in terms of angles, avatars, and personas, with a capacity for market research prior to design conceptualization.

• Daily, fluent use of AI creative tools such as Fal.ai, Higgsfield, Manus, Claude, and emerging platforms.

• Comfort and proven ability in reading performance data and using it to drive creative iteration and improvement.

• A genuine grasp of direct response marketing principles beyond just aesthetic appeal.

• A testing mindset focused on volume, variation, and data-informed decision-making to identify what converts. Preferred Skills:

• Experience with A/B testing methodologies for creative assets.

• Familiarity with basic UX/UI principles as they apply to ad creative and landing page continuity.

• Previous experience working within a fast-paced agency environment.

• Knowledge of animation or motion graphics for dynamic ad formats.

• Understanding of Google Ads campaign management interfaces.

📝 Enhancement Note: The requirements emphasize practical, performance-driven design skills over purely aesthetic ones. The explicit mention of AI creative tools and the need for daily, fluent use suggests these are non-negotiable. The "2-5 years" experience level aligns with a mid-level designer who can operate independently but may still be developing advanced strategic insights.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct campaigns or projects demonstrating high-performing static and lifestyle ad creative for Google platforms (GDN, Demand Gen, PMax).

• For each project, clearly articulate the objective, target audience (avatars/personas), your role, the creative strategy, and the specific design formats used.

• Include case studies that highlight your ability to research markets and identify effective angles.

• Feature examples that illustrate the successful application of direct response principles and conversion-focused design.

• Demonstrate proficiency in utilizing AI creative tools, with examples of how they were integrated into your workflow and contributed to the final assets.

• Provide evidence of your ability to interpret performance data and show how it informed creative iterations and improvements. Process Documentation:

• Illustrate your process for researching and defining target audiences and personas.

• Detail your workflow for conceptualizing and developing creative angles and themes.

• Explain your methodology for designing and generating assets across various Google static formats.

• Describe how you incorporate AI tools into your design and iteration process.

• Outline your approach to analyzing performance data and making data-driven design decisions.

• Show how you ensure creative alignment with advertorials, landing pages, and overall campaign objectives.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating tangible results and a strategic, data-driven design process. Candidates must be prepared to showcase not just visually appealing designs, but also the strategic thinking, research, and performance analysis that underpinned their creation, particularly in the context of AI tool utilization.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years), the fully remote nature, and the high-demand skillset including AI proficiency, a competitive salary range for a Graphic Designer in Poland or Colombia would typically fall between $35,000 - $55,000 USD annually. This range is an estimate and will vary based on the candidate's specific experience, portfolio strength, and the final negotiation.

Benefits:

• Fully remote work arrangement, offering flexibility in location.

• Flexible working hours, allowing for asynchronous collaboration and personal scheduling.

• Paid time off (PTO) to support work-life balance.

• Wellness bonus to encourage employee well-being.

• Opportunities for team retreats and workations, fostering team cohesion and collaboration.

Working Hours: The role is listed with an AI-derived 40 hours per week, consistent with full-time employment. However, the emphasis on flexible hours suggests that while a full-time commitment is expected, the specific daily schedule can be adapted to suit the candidate's location and personal needs, facilitating asynchronous work across different time zones.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for remote graphic designers with specialized skills in performance marketing and AI tools, considering the cost of living and market rates in Poland and Colombia. The benefits package emphasizes flexibility and well-being, aligning with typical offerings for fully remote roles in growing tech-forward companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / Performance Marketing / Google Ads Agency. Adcubator operates within the highly competitive and rapidly evolving digital advertising space, specializing in Google Ads for e-commerce Direct-to-Consumer (DTC) brands. This environment demands continuous innovation, data-driven strategies, and a focus on measurable results.

Company Size: Adcubator is described as the "fastest growing Google Ads agency in the world" and manages "nine figures in annual ad spend across 180+ ecommerce DTC brands." While specific employee numbers aren't provided, the "senior and selective" team structure implies a lean, high-performance operation rather than a large, bureaucratic organization. This suggests a culture that values expertise, efficiency, and direct impact.

Founded: The company is led by its founder and CEO, Jem. The founding date is not explicitly stated, but the rapid growth and focus on cutting-edge strategies suggest a relatively modern or recently scaled operation that has quickly established a strong market position.

Team Structure:

• The operations team is described as "small, senior, global team with no bureaucracy and no busywork."

• The Graphic Designer will likely report to a Creative Lead or Head of Marketing, with direct interaction with the CEO/Founder, Jem, given his active involvement and personal brand.

• Cross-functional collaboration is expected with media buying teams, content creators, and landing page specialists to ensure cohesive campaign execution. Methodology:

• Data Analysis & Insights: A core methodology is leveraging performance data to drive creative iteration and optimize campaigns. This involves reading results honestly and making data-informed decisions.

• Workflow Planning & Optimization: The emphasis on "full ownership" and "no busywork" suggests a focus on efficient workflows, where individuals are empowered to manage their tasks end-to-end and optimize their processes.

• Automation & Efficiency: The mandatory daily use of AI creative tools highlights a commitment to leveraging technology for efficiency, speed, and enhanced creative output.

Company Website: Adcubator (implied domain: adcubator.com)

📝 Enhancement Note: The company culture is positioned as high-performance, results-oriented, and technologically advanced. Candidates should expect a dynamic environment where autonomy, initiative, and a direct contribution to client success are highly valued. The "senior and selective" nature of the team implies a demanding but rewarding environment for top talent.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It offers a significant degree of autonomy and ownership, positioning it beyond a junior role. The expectation to "own static and lifestyle ad creative across Google end to end, by yourself" and to "think like a marketer" suggests a growth path towards a Senior Graphic Designer, Creative Strategist, or even a specialized Performance Creative Lead role within the agency.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or a Head of Marketing. Given the founder's active role and the agency's growth trajectory, there may also be direct interaction and mentorship opportunities with the CEO, Jem, who is a prominent figure in performance marketing.

Operations Impact: The Graphic Designer's work directly impacts client success by creating high-performing ad creative that drives conversions and revenue. By testing creative at volume and iterating based on performance data, the designer contributes significantly to the agency's ability to manage large ad spends effectively and achieve client ROI goals. This role is crucial for the agency's core offering of performance-driven Google Ads management.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing creative, A/B testing methodologies, and the application of AI tools in design. Potential to become a subject matter expert in specific Google ad formats or creative strategies.

• Learning & Development: Continuous learning is inherent in this role, with the expectation to stay ahead of new AI creative tools and evolving digital advertising trends. Opportunities to learn directly from senior team members and potentially attend industry events or training.

• Leadership Potential: With proven success and strategic contribution, there's potential to move into senior design roles, lead creative projects, mentor junior designers (if the team expands), or transition into creative strategy roles focused on campaign planning and execution.

📝 Enhancement Note: This role offers a unique opportunity for a designer to gain significant experience in performance marketing and AI-driven creative development within a rapidly growing agency. The emphasis on ownership and direct impact provides a clear path for career progression for ambitious individuals.

🌐 Work Environment

Office Type: Fully remote. This means there is no central physical office. The work is conducted entirely online, with team members distributed globally.

Office Location(s): While the primary target locations mentioned are Poland and Colombia, the role is fully remote, meaning the employee can work from anywhere within those specified regions or potentially other locations if approved by the company.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters a collaborative environment through digital tools and planned team events (retreats, workations). The emphasis on a "small, senior, global team" suggests a close-knit working dynamic.

• Operations Tools & Technology: The workspace will be equipped with necessary digital tools for communication, project management, and design. This includes advanced AI creative tools, graphic design software, and collaboration platforms.

• Team Interaction: Opportunities for team interaction will be through video calls, instant messaging, and potentially virtual co-working sessions. The company also facilitates in-person interaction through periodic retreats and workations.

Work Schedule: The role is advertised as full-time (40 hours/week) but with "flexible hours." This allows employees to manage their work schedule to suit their location and personal needs, promoting a healthy work-life balance while ensuring consistent output and availability for essential collaborations.

📝 Enhancement Note: The fully remote and flexible work environment is a key attraction for this role. Candidates should be comfortable with asynchronous communication and self-management, while also valuing the opportunities for connection provided by company-sponsored events.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV, Portfolio, and a short motivational letter. Emphasis on genuine, non-AI-generated content.

• Portfolio Review: Initial screening will heavily focus on the portfolio, looking for direct response success, Google ad format proficiency, AI tool integration, and data-informed iteration.

• Initial Interview: Likely a screening call with HR or a hiring manager to assess overall fit, experience, and understanding of the role's core requirements.

• Technical/Creative Interview: A more in-depth interview focusing on design process, problem-solving skills, understanding of performance marketing, and experience with AI tools. This may involve discussing specific portfolio pieces in detail.

• Skills Assessment/Challenge: Potentially a small, timed design challenge simulating a real-world task (e.g., creating a set of ad variations based on a brief, or analyzing sample data to propose creative improvements).

• Final Interview: May involve meeting with the founder (Jem) or senior leadership to discuss strategic alignment, cultural fit, and long-term vision.

Portfolio Review Tips:

• Quantify Success: Wherever possible, include metrics and results (e.g., conversion rate improvements, CTR increases, ROI figures) to demonstrate the impact of your designs.

• Showcase Process: Clearly outline your design process for each project, emphasizing research, ideation, AI tool usage, data analysis, and iteration.

• Highlight AI Integration: Dedicate a section or specific examples to showcase how you've effectively used AI creative tools to enhance your workflow, speed up production, or achieve better results.

• Direct Response Focus: Ensure your portfolio clearly demonstrates an understanding of direct response principles and how your designs are optimized for conversion.

• Format Proficiency: Visually confirm that you can deliver assets in all required Google ad formats.

• Authenticity: As per the application instructions, ensure your portfolio and any accompanying explanations are genuine and reflect your unique thought process.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge brief, paying attention to objectives, target audience, and required formats.

• Time Management: Practice completing design tasks within a simulated timeframe, prioritizing key elements and efficient execution.

• Strategic Articulation: Be prepared to explain the strategic rationale behind your design choices, including how they address the brief's requirements and leverage performance marketing principles.

• AI Tool Readiness: Be ready to discuss or even demonstrate how you would use AI tools to tackle the challenge efficiently.

📝 Enhancement Note: The application process emphasizes authenticity and practical demonstration of skills, especially regarding AI tool usage and performance-driven design. Candidates should prepare to thoroughly articulate their process and results, backed by their portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) is standard. Affinity

Designer or similar alternatives might also be relevant.

• AI Creative Tools: Daily and fluent use is mandatory. Specific tools mentioned include:

  • Fal.ai
  • Higgsfield
  • Manus
  • Claude
  • Other emerging AI platforms.

• Prototyping/Wireframing Tools: Potentially tools like Figma or Adobe XD for conceptualizing layouts, though the focus is on static assets.

Analytics & Reporting:

• Performance Data Analysis: Ability to interpret data from Google Ads dashboards (e.g., Google Ads platform itself) and potentially third-party analytics tools.

• Reporting Dashboards: Familiarity with creating or interpreting dashboards that track ad performance metrics (CTR, Conversion Rate, CPA, ROAS).

CRM & Automation:

• Project Management Tools: Likely tools like Asana, Trello, Monday.com, or similar for task management and workflow tracking.

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team interaction.

📝 Enhancement Note: Proficiency in AI creative tools is a critical requirement, not just a preferred skill. Candidates should be prepared to demonstrate their expertise and familiarity with these platforms, as well as their ability to integrate them seamlessly into a performance-focused design workflow.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A relentless focus on delivering measurable results and ROI for clients through data-backed creative strategies.

• Innovation & Agility: Embracing new technologies, particularly AI, and quickly adapting to market changes and evolving advertising platforms.

• Ownership & Accountability: Taking full responsibility for one's work, from concept to execution, and being accountable for outcomes.

• Efficiency & Speed: Operating with a lean, high-performance mindset, minimizing bureaucracy and maximizing output and speed to market.

• Collaboration & Seniority: Working effectively within a small, senior team, valuing expertise, direct communication, and mutual support.

Collaboration Style:

• Direct & Transparent: Communication is likely to be direct, concise, and transparent, reflecting the agency's lean and senior team structure.

• Data-Informed Discussions: Collaboration will heavily involve discussing performance data and using it to guide creative decisions and strategy.

• Cross-Functional Alignment: A key aspect of collaboration involves ensuring seamless alignment between design, media buying, content, and landing page teams to create cohesive and effective campaigns.

• Proactive Contribution: Team members are expected to proactively identify opportunities, share insights, and contribute to process improvements.

📝 Enhancement Note: The team culture is built around high performance, rapid iteration, and leveraging cutting-edge technology like AI. Candidates who thrive in a results-oriented, autonomous, and collaborative environment will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Innovation: The digital advertising and AI landscapes evolve extremely rapidly. Staying ahead of new tools, algorithms, and best practices requires continuous learning and adaptation.

• High Volume & Speed: Producing a high volume of creative assets quickly while maintaining quality and performance can be demanding.

• Data Interpretation & Application: Effectively interpreting complex performance data and translating it into actionable creative insights requires strong analytical and strategic thinking skills.

• Balancing Creativity with Performance: Finding the sweet spot between innovative, eye-catching creative and direct-response effectiveness is an ongoing challenge.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in performance creative for Google Ads, including advanced techniques for Demand Gen and Performance Max campaigns.

• AI Tool Mastery: Become a power user of leading AI creative tools, potentially influencing their integration and application within the agency.

• Performance Marketing Acumen: Develop a stronger understanding of broader performance marketing strategies, media buying, and client campaign management.

• Mentorship & Leadership: Opportunities to learn from senior team members and potentially grow into leadership roles as the agency scales.

📝 Enhancement Note: This role presents an opportunity to tackle cutting-edge challenges in performance creative and AI integration. The growth opportunities are geared towards developing specialized expertise within a high-growth agency setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for researching a new market or product to identify creative angles for Google Ads."

• "How do you balance creating visually compelling lifestyle imagery with the need for direct response conversion metrics?"

• "Walk me through a time your design work directly improved a key performance metric (e.g., CTR, conversion rate). What was your process?"

• "How do you prioritize creative tasks when faced with a high volume of requests and tight deadlines?"

• "What are your favorite AI creative tools, and how have you used them to solve specific design challenges or improve campaign performance?"

• "How do you ensure your static ad creative effectively leads into advertorials or landing pages?" Company & Culture Questions:

• "What interests you most about Adcubator's approach to Google Ads and performance marketing?"

• "How do you see yourself fitting into a small, senior, and fully remote team?"

• "What does 'owning' a creative process mean to you?"

• "How do you stay updated on the latest trends in digital advertising and AI creative tools?" Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, craft a narrative that includes the challenge, your strategic approach, the creative solution (highlighting AI use), and the measurable results. Use clear visuals and concise data points.

• Demonstrate AI Fluency: Be ready to discuss specific AI tools and how they were integral to the design process and outcome. If possible, show before/after or variations created with AI.

• Format Compliance: Be prepared to verbally confirm your understanding and ability to deliver all required Google ad formats.

• Direct Response Emphasis: Clearly articulate how your designs are optimized for conversion, not just aesthetics. Use industry terms like CTR, CPA, ROAS, and conversion rate where relevant.

• Authenticity Check: Ensure your explanations are genuine and reflect your personal thought process, avoiding generic or AI-generated responses.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic marketing thinking, AI proficiency, and a results-oriented mindset. Candidates must be ready to provide specific examples and quantify their impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided form.

• Portfolio Customization: Tailor your portfolio to prominently feature high-performing static and lifestyle ads for Google platforms (GDN, Demand Gen, PMax). Include case studies that highlight your direct response success, market research, and AI tool integration. Quantify results wherever possible.

• Resume Optimization: Ensure your resume clearly highlights your experience with performance marketing, direct response design, Google ad formats, and daily use of AI creative tools. Use keywords from the job description.

• Motivational Letter Crafting: Write a genuine, non-AI-generated motivational letter explaining why you are a strong fit for this specific role at Adcubator, emphasizing your unique skills and passion for performance-driven creative.

• Company & Role Research: Research Adcubator's approach to Google Ads and performance marketing. Understand their client base (e-commerce DTC brands) and their emphasis on data and AI. Prepare to discuss how your skills align with their methodology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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