Midweight Graphic Designer

📍 Job Overview

Job Title: Midweight Graphic Designer

Company: Wonderbly

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive visual storytelling and brand consistency across all marketing touchpoints, including digital campaigns, CRM, social media, and print collateral.

• Translate marketing briefs into compelling, on-brand creative concepts that resonate with target audiences and support business objectives.

• Collaborate closely with Creative Leads, Content Creators, Copywriters, and channel owners to ensure cohesive and impactful creative output.

• Contribute to the evolution of Wonderbly's visual identity, balancing creative exploration with adherence to brand guidelines and practical application across diverse channels.

📝 Enhancement Note: This role is positioned as a Midweight Graphic Designer, implying a need for demonstrated ability to work independently on projects while also contributing to team-based creative initiatives. The emphasis on "consumer, retail, DTC, lifestyle" experience suggests a focus on visually appealing, commercially driven design.

📈 Primary Responsibilities

• Develop and design creative assets for marketing campaigns, product launches, and ongoing marketing activities across digital and print mediums.

• Execute design work for website, CRM, paid social, organic social, and print materials, ensuring technical accuracy and production readiness.

• Translate marketing, product, and other team briefs into thoughtful, engaging, and strategically aligned creative responses.

• Contribute actively to creative and concept workshops, bringing visual thinking and innovative ideas to the table.

• Explore and develop strong creative concepts, considering how ideas can be effectively implemented across integrated campaigns and the broader customer journey.

• Maintain and evolve Wonderbly’s visual identity, ensuring consistency and adherence to brand guidelines while introducing fresh perspectives.

• Prepare and supply final artwork to a high standard, ensuring all files are organized and ready for production and future edits.

• Collaborate with channel owners and cross-functional teams to understand audience needs, campaign objectives, and channel-specific requirements.

• Present creative work to stakeholders, provide thoughtful responses to feedback, and manage the revision process effectively.

• Foster positive working relationships across the business, contributing to a collaborative and enjoyable creative process.

📝 Enhancement Note: The responsibilities highlight a need for both strong execution skills and conceptual thinking. The emphasis on "evolving how the brand shows up" suggests opportunities for designers to influence brand direction.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a formal education in Graphic Design, Fine Arts, or a related field is typically expected for this level.

Experience: Approximately 3 to 5 years of professional graphic design experience, with a preference for consumer, retail, direct-to-consumer (DTC), or lifestyle sectors in fast-paced environments.

Required Skills:

• A robust portfolio showcasing high-quality, consumer-facing creative work across digital and print.

• Exceptional understanding of typography, layout, image-making, and visual composition.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Strong daily working confidence and proficiency in Figma for design and collaboration.

• Ability to confidently take a brief and develop it into a considered, creative response.

• Experience in contributing to concept development and presenting creative work to stakeholders.

• Solid understanding of brand design principles and campaign development strategies.

• Proven experience designing for various channels including website, CRM, paid social, organic social, and print.

• Excellent visual and verbal communication skills for articulating design rationale and collaborating effectively.

• High attention to detail and strong organizational skills to manage multiple projects.

• Comfort working collaboratively with diverse teams and stakeholders.

• Ability to manage multiple projects and priorities effectively without compromising quality. Preferred Skills:

• Experience working with consumer products or in an e-commerce environment.

• Illustration or sketching skills.

• Motion design or animation skills, particularly with Adobe After Effects.

• Basic understanding of performance creative principles and how design impacts paid channel effectiveness.

• Experience managing freelancers, photographers, or other external creative vendors.

• Interest in practical AI tools and exploring new ways of working.

📝 Enhancement Note: The requirement for both Adobe Creative Suite and Figma indicates a need for versatility across established and emerging design tools. The preference for DTC/ecommerce experience suggests a focus on visually driven, conversion-oriented design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a track record of creating visually compelling consumer-facing creative across digital and print mediums.

• Showcase examples of brand consistency and campaign development, highlighting how design supported specific marketing objectives.

• Include case studies or project breakdowns that illustrate the design process from brief to final execution, emphasizing problem-solving and conceptual thinking.

• Present work that reflects a strong understanding of typography, layout, composition, and attention to detail, particularly within consumer product or e-commerce contexts. Process Documentation:

• Highlight examples of how you have translated briefs into tangible creative concepts and developed them through to final artwork.

• Showcase projects where you have collaborated with cross-functional teams (e.g., marketing, product, content) to achieve design goals.

• Detail your approach to ensuring brand consistency across various channels and touchpoints.

• Include examples of how you have managed feedback and iterated on designs to improve outcomes.

📝 Enhancement Note: The portfolio should emphasize a blend of creative craft and strategic thinking, demonstrating how design contributes to commercial goals (brand and sales). The emphasis on "consumer-facing" means showcasing work that is engaging and accessible to a broad audience.

💵 Compensation & Benefits

Salary Range: £40,000 – £46,000 per annum, depending on experience.

Benefits:

• Private healthcare coverage.

• £500 annual learning budget for books, courses, or other professional development opportunities (via Learnably).

• Real mental health support provided through Spill.

• Subsidised gym membership with Nuffield Health.

• Complimentary daily breakfast and a well-stocked fridge.

• Monthly Lunch & Learn sessions featuring insightful speakers.

• Regular social events designed for genuine enjoyment.

• Quarterly all-hands meetings with food, drinks, and strategic alignment opportunities.

• Five weeks of remote working allowance per year.

• Dog-friendly office environment.

• 5% pension contribution, with no cap.

Working Hours: Standard full-time hours, likely around 40 hours per week, with a hybrid arrangement requiring 3 days in the London office.

📝 Enhancement Note: The salary range is competitive for a Midweight Graphic Designer in London. The benefits package is comprehensive, with a strong emphasis on employee well-being, continuous learning, and a positive work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Publishing, Personalized Gifts. Wonderbly operates in a unique niche, combining creative storytelling with personalized product offerings. This often means a culture that values creativity, innovation, and customer delight.

Company Size: The provided LinkedIn data does not specify company size, but typical DTC/ecommerce companies in a growth phase can range from 50-500 employees. This size implies a dynamic environment where roles can be varied and cross-functional collaboration is essential.

Founded: The founding date is not provided, but the company's focus on personalized books suggests a relatively modern approach to publishing and e-commerce.

Team Structure:

• The role sits within the Creative team, which includes a Creative Lead, Creative Strategy, and Content Creator.

• Close collaboration is expected with Growth, channel owners (e.g., CRM, Paid Social), and other marketing teams.

• The reporting structure is likely to the Creative Lead, with potential for direct project reporting to other stakeholders for specific initiatives.

• Cross-functional collaboration is a key element, involving close partnerships with marketing, product, and potentially sales teams. Methodology:

• Data Analysis & Insights: While not a primary data analysis role, designers are expected to understand how their creative performs and contributes to commercial goals, implying an awareness of performance metrics.

• Workflow Planning & Optimization: The role involves taking briefs, developing concepts, and executing designs, requiring efficient workflow management and an eye for optimizing the creative process.

• Automation & Efficiency: While not explicitly stated for design tasks, there's a mention of an "interest in practical AI tools and new ways of working," suggesting an openness to leveraging technology for efficiency.

Company Website: www.wonderbly.com

📝 Enhancement Note: Wonderbly's focus on personalized gifts suggests a company culture that is likely warm, creative, and customer-centric. The growth phase implies a fast-paced, adaptable environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Midweight Graphic Designer role. It signifies a professional who has moved beyond junior-level execution and can independently manage projects, contribute conceptually, and work effectively within a team. They are expected to demonstrate strong craft, problem-solving skills, and an understanding of how design impacts business objectives.

Reporting Structure: The designer will report to the Creative Lead and work closely with other members of the Creative team (Creative Strategy, Content Creator). They will also collaborate extensively with various channel owners within the Growth and marketing departments.

Operations Impact: The designer's work directly impacts brand perception, customer engagement, and conversion rates across all marketing channels. Their creative output is crucial for communicating Wonderbly's value proposition, driving traffic, and ultimately contributing to sales and customer acquisition/retention.

Growth Opportunities:

• Skill Advancement: Potential to deepen expertise in specific design channels (e.g., performance creative, motion design) or develop proficiency with new tools like AI applications for design.

• Creative Influence: Opportunity to contribute to evolving the brand's visual identity and campaign strategies, potentially leading to more senior creative roles or specialized design leadership.

• Cross-Functional Expertise: Gaining deeper insights into marketing channel performance and e-commerce strategy can open doors to roles with a stronger strategic or performance-oriented focus within the creative or marketing departments.

📝 Enhancement Note: The "Midweight" title suggests this role is a stepping stone towards Senior Designer or Art Director positions, with opportunities for specialization in areas like performance creative or brand guardianship.

🌐 Work Environment

Office Type: Hybrid role, requiring 3 days per week in the London office. This suggests a collaborative office environment designed to foster teamwork, brainstorming, and spontaneous interaction.

Office Location(s): London, England, United Kingdom. Specific office address details are not provided but are likely to be easily accessible within London.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on collaboration indicate an office space designed for team interaction, with shared workspaces and meeting areas for brainstorming sessions and project reviews.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and likely other collaborative tools common in creative agencies or in-house teams.

• Team Interaction: Regular opportunities to connect with the Creative team, Creative Lead, Content Creator, and various marketing channel owners, fostering a dynamic and communicative work atmosphere.

Work Schedule: The role is full-time, likely 40 hours per week. The hybrid arrangement offers flexibility, allowing for focused individual work at home and collaborative/team-based work in the office.

📝 Enhancement Note: The dog-friendly office and emphasis on "socials that people genuinely look forward to" suggest a culture that values a positive and inclusive atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Candidates will submit their CV and portfolio. The portfolio is crucial for demonstrating relevant skills and experience.

• Screening Call: A brief call with a recruiter or hiring manager to discuss experience, salary expectations, and cultural fit.

• Creative Task/Challenge: A practical design exercise, potentially a brief for a specific campaign or asset, designed to assess problem-solving skills, creative thinking, and technical execution within a given timeframe.

• Interview with Creative Lead/Team: A more in-depth discussion about the candidate's portfolio, design process, collaboration style, and understanding of the Wonderbly brand. This stage often includes presenting work and discussing creative rationale.

• Final Interview: Potentially with a senior leader or department head to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your skills in typography, layout, brand identity, and campaign development for consumer-facing products. Prioritize work similar to Wonderbly's aesthetic and target audience.

• Showcase Process: For 1-2 key projects, provide a brief breakdown of your thought process, from understanding the brief to concept development, iteration, and final execution. Explain the problem you were solving.

• Highlight Results (if possible): If you have data on the impact of your designs (e.g., increased engagement, conversion rates), include it. This demonstrates an understanding of commercial goals.

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and Figma.

• Brand Awareness: Show an understanding of how to work within brand guidelines while also pushing creative boundaries.

Challenge Preparation:

• Understand the Brand: Thoroughly research Wonderbly's existing marketing, product range, and brand voice.

• Deconstruct Briefs: Practice quickly analyzing design briefs, identifying key objectives, target audiences, and constraints.

• Concept Generation: Be ready to brainstorm multiple creative directions and articulate the rationale behind each.

• Time Management: Practice completing design tasks efficiently within a limited timeframe.

• Presentation Skills: Prepare to present your work clearly and concisely, explaining your design choices and responding to constructive feedback.

📝 Enhancement Note: The emphasis on "consumer, retail, DTC, lifestyle" in the requirements suggests that portfolios showcasing visually appealing, engaging, and commercially effective design will be highly regarded.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of design tasks, including Photoshop for image manipulation and retouching, Illustrator for vector graphics, and InDesign for layout and print production.

• Figma: A critical tool for collaborative design, prototyping, and UI/UX design, indicating a need for modern, web-based design workflow proficiency.

Analytics & Reporting:

• While not a primary data analysis role, designers will likely interact with dashboards or reports to understand creative performance. Familiarity with how design impacts metrics like click-through rates (CTR), conversion rates, and engagement is beneficial. CRM & Automation:

• Experience designing assets for CRM campaigns suggests familiarity with the output requirements for email marketing platforms. Understanding how design integrates into automated customer journeys is a plus.

📝 Enhancement Note: The explicit mention of Figma highlights the company's adoption of modern, collaborative design workflows. Proficiency here is likely a key differentiator.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Detail: A deep care for the quality and detail of the work produced, ensuring it is beautifully crafted and technically sound.

• Curiosity & Improvement: A proactive mindset, always seeking ways to enhance the work and explore better creative solutions.

• Collaboration & Low Ego: A willingness to work closely with others, share ideas openly, and contribute to a positive team dynamic without a dominant ego.

• Brand & Commercial Alignment: An understanding of how design contributes to both building a strong brand and achieving commercial goals.

• Pragmatism: The ability to balance creative ambition with practical application across different channels and audiences.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and content teams, understanding their needs and objectives.

• Process Optimization: A culture that encourages looking for opportunities to improve the creative process and the work itself.

• Feedback Exchange: Openness to receiving and acting upon feedback to refine designs and improve outcomes.

• Knowledge Sharing: A willingness to share inspiration, references, and best practices with the wider Creative team.

📝 Enhancement Note: The values emphasize a blend of creative excellence, collaborative spirit, and a results-oriented approach, which is common in successful DTC brands.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: Effectively creating designs that are both aesthetically pleasing and drive measurable commercial results, particularly in paid channels.

• Evolving Brand Identity: Contributing to the evolution of Wonderbly's visual identity while maintaining consistency and brand integrity across all touchpoints.

• Managing Diverse Channels: Adapting design skills and creative thinking to suit a wide range of formats and platforms, from print to digital ads to email.

• Rapid Creative Velocity: Working in a fast-paced environment that requires quick turnarounds and the ability to manage multiple projects simultaneously without sacrificing quality.

Learning & Development Opportunities:

• Specialization: Deepen skills in areas like motion graphics, illustration, or performance creative, which are noted as preferred skills.

• AI Integration: Explore and experiment with practical AI tools to enhance design workflows and creative output.

• Brand Guardianship: Develop a deeper understanding of brand strategy and potentially take on more responsibility for maintaining and evolving the brand's visual direction.

• Cross-functional Learning: Gain insights into marketing channel strategies, e-commerce operations, and customer journey mapping through close collaboration.

📝 Enhancement Note: The challenges are typical for a growing e-commerce brand, requiring designers to be adaptable, strategically minded, and efficient. The growth opportunities are well-aligned with developing a rounded, future-ready creative professional.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign for a new personalized children's book, considering both brand appeal and conversion metrics?" (Preparation: Focus on your process, target audience, visual hierarchy, and how you'd integrate CTAs.)

• "Describe a time you had to adapt your design based on feedback from stakeholders with differing opinions. How did you navigate that?" (Preparation: Use the STAR method, highlighting collaboration, communication, and problem-solving.)

• "How do you ensure your designs are technically sound and production-ready for both digital and print?" (Preparation: Detail your workflow for file preparation, color profiles, bleed, resolution, and handoff.) Company & Culture Questions:

• "What do you admire about Wonderbly's current brand presence, and where do you see opportunities for creative enhancement?" (Preparation: Research their website, social media, and marketing materials thoroughly.)

• "How do you approach collaboration within a creative team and with non-creative departments like marketing or product?" (Preparation: Emphasize your communication style, openness to feedback, and understanding of different team objectives.)

• "How do you balance creative exploration with the need to meet commercial objectives and deadlines?" (Preparation: Discuss your project management skills, prioritization techniques, and understanding of ROI.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation logically, guiding the interviewer through your chosen projects. Start with a strong opener and end with a clear summary of your skills and fit.

• Visual Clarity: Ensure your presentation slides are clean, well-designed, and easy to read. Use high-quality images of your work.

• Concise Explanations: For each project, briefly explain the brief, your role, your creative process, the challenges you faced, and the outcome. Avoid getting bogged down in excessive detail.

• Focus on Impact: Whenever possible, highlight the results or impact of your designs.

• Engage with Questions: Be prepared to answer questions about your design choices, tools, and processes in detail.

📝 Enhancement Note: Interviewers will likely assess not only design skills but also problem-solving abilities, communication style, and cultural fit with a brand that values creativity, collaboration, and customer focus.

📌 Application Steps

To apply for this Midweight Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates consumer-facing appeal, strong typography and layout, and experience across digital and print channels. If possible, include examples of work for DTC or e-commerce brands.

• Resume Optimization: Ensure your resume clearly articulates your 3-5 years of experience, specifically mentioning your proficiency in Adobe Creative Suite and Figma. Use keywords from the job description like "brand identity," "campaign development," "CRM," "paid social," and "print design." Quantify achievements where possible.

• Prepare for a Creative Challenge: Anticipate a design task that will assess your ability to translate a brief into compelling creative solutions. Practice working under timed conditions and articulating your design rationale.

• Research Wonderbly: Thoroughly explore Wonderbly's website, product offerings, social media presence, and any recent marketing campaigns to understand their brand voice, aesthetic, and target audience. Be prepared to discuss your thoughts on their current design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.