Graphic Designer, Brand & Creative

📍 Job Overview

Job Title: Graphic Designer, Brand & Creative

Company: Amazon

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-27

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the conceptualization and execution of all visual creative content for Amazon.in's Fashion & Beauty categories, ensuring a cohesive and impactful customer experience across all platforms.

• Own and evolve the visual identity and language for Amazon.in Fashion & Beauty, translating brand strategy into compelling visual narratives for seasonal campaigns and ongoing promotions.

• Collaborate closely with internal Creative, Marketing, and Merchandising teams, as well as external agencies, to ensure brand consistency and deliver high-quality creative assets for diverse marketing initiatives.

• Apply and enhance established style guides, maintaining a high creative bar and meticulous attention to detail across multiple simultaneous campaigns and variations.

• Leverage data insights to inform design decisions and optimize the effectiveness of visual communications, contributing to the overall success of Amazon Fashion and Beauty's market presence.

📝 Enhancement Note: This role is explicitly for an on-site position in Bengaluru, India, requiring a strong understanding of the Indian market context for Fashion & Beauty. The emphasis on "conceptualization and execution" points to a hands-on design role with significant ownership.

📈 Primary Responsibilities

• Develop and maintain a strong, consistent visual identity and language for Amazon.in Fashion & Beauty across all on- and off-platform touchpoints.

• Create innovative and fashionable imagery and graphics for seasonal campaigns, events, and promotional activities, aligning with market trends and customer preferences.

• Design and execute visual assets for multiple, simultaneous campaigns, managing variations and feedback effectively from cross-functional stakeholders.

• Apply and contribute to the evolution of Amazon Fashion and Beauty style guides, ensuring brand consistency and adherence to creative standards.

• Manage the end-to-end process of graphic asset creation, from initial concept through to final upload and deployment.

• Coordinate closely with the internal Creative Team, Category Marketing, Merchandising, and external agencies to ensure seamless execution of marketing campaigns.

• Uphold rigorous quality control standards to guarantee accuracy and a high level of creative output for all visual materials.

• Utilize data analytics and customer insights to inform design strategies and optimize the performance of creative assets.

• Present team's creative work and strategic rationale effectively to internal stakeholders and the broader company community.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand guardianship and hands-on execution, requiring an ability to manage multiple projects concurrently while maintaining high-quality standards. The mention of "data in a way that informs your design decisions" is crucial for operations-minded candidates.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Visual Design Proficiency: Expert-level skills in graphic design principles, typography, color theory, and layout composition.

• Brand Identity Development: Proven ability to establish, maintain, and evolve visual brand identities, ensuring consistency across diverse applications.

• Creative Conceptualization: Demonstrated ability to generate original design concepts and translate them into compelling visual narratives.

• Campaign Design Execution: Experience in designing integrated visual assets for marketing campaigns across digital and physical channels.

• Style Guide Application: Proficiency in applying and contributing to brand style guides to ensure consistent visual output.

• Cross-functional Collaboration: Strong ability to work effectively with marketing, merchandising, product, and agency teams.

• Quality Control: Meticulous attention to detail and a strong commitment to delivering high-quality, error-free work.

• Data-Informed Design: Ability to interpret and leverage design metrics and customer data to inform creative decisions and optimize campaign performance.

Preferred Skills:

• Advertising & Media Experience: Experience with visual design and advertising across a broad spectrum of media and platforms, including digital, social, and print.

• E-commerce Fashion/Beauty Focus: Specific experience designing for fashion, beauty, or lifestyle brands within an e-commerce context.

• Photo/Video Shoot Collaboration: Experience working with photographers and videographers to conceptualize and produce necessary imagery.

• Motion Graphics/Animation: Familiarity with motion graphics or animation tools for dynamic visual content.

• Adobe Creative Suite Expertise: Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and potentially After Effects or Premiere Pro.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level role. The emphasis on "data in a way that informs your design decisions" is a key indicator for candidates to highlight their analytical approach to design, aligning with operations principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Identity Projects: Showcase examples of developing or maintaining distinct visual identities for brands or campaigns.

• Campaign Case Studies: Present 2-3 detailed case studies of marketing campaigns, illustrating the design process from concept to execution and highlighting measurable impact.

• E-commerce Visuals: Include examples of on-platform creative assets for e-commerce, such as product banners, promotional graphics, and landing page designs.

• Cross-functional Collaboration Evidence: Demonstrate how you've worked with different teams to achieve creative goals, perhaps through project examples that required stakeholder input.

• Data-Informed Design Examples: If possible, include examples where design decisions were influenced by performance data or A/B testing results.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing visual asset creation workflows, ensuring efficiency and scalability.

• Implementation & Automation: Discuss familiarity with processes for implementing and distributing creative assets across various platforms, and any experience with automation tools or techniques.

• Measurement & Analysis: Articulate how you measure the success of visual creative work and analyze performance data to iterate and improve future designs.

📝 Enhancement Note: For a design role with operations influences, the portfolio should not just showcase aesthetics but also the process behind the design, including how it supports business objectives and how its effectiveness is measured.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision) for employees and eligible dependents.

• Paid time off, including vacation days, sick leave, and public holidays.

• Retirement savings plan (e.g., Provident Fund contribution) as per Indian regulations.

• Employee discount on Amazon products and services.

• Opportunities for professional development, training, and skill enhancement.

• Access to Amazon's global network of creative professionals and resources.

Working Hours:

• Standard full-time work week of approximately 40 hours, typically Monday to Friday.

• While core hours are expected, there may be flexibility to accommodate project deadlines or campaign launches, requiring occasional extended hours.

📝 Enhancement Note: The salary range is an estimate based on regional market data for similar roles. Amazon typically offers a robust benefits package, including standard health, retirement, and employee discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Retail, Media & Entertainment. Amazon operates at the intersection of these industries, driving innovation in online retail, cloud computing, digital streaming, and artificial intelligence.

Company Size: Amazon is a global multinational conglomerate with hundreds of thousands of employees worldwide, indicating a large, dynamic, and resource-rich environment.

Founded: Founded in 1994, Amazon has a long history of innovation and customer obsession, shaping the modern e-commerce landscape.

Team Structure:

• The graphic designer will likely be part of a larger Creative or Brand Marketing team within Amazon's India operations, specifically focused on the Fashion & Beauty categories for Amazon.in.

• This team will likely report to a Creative Director or Senior Design Manager, with direct collaboration across Category Marketing, Merchandising, and potentially Product Management teams.

Methodology:

• Data-Driven Decision Making: Amazon strongly emphasizes using data and customer insights to drive strategy and operational decisions, which extends to creative execution.

• Customer Obsession: All teams are expected to operate with a deep understanding of customer needs and a drive to improve the customer experience.

• Iterative Improvement: A culture of continuous improvement and experimentation is prevalent, encouraging designers to test new approaches and learn from results.

• Bias for Action: Amazon values employees who can take initiative and execute quickly, even with incomplete information.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is known for its fast pace, high standards, and data-driven approach. Understanding "customer obsession" and "bias for action" is key for candidates.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization: Deepen expertise in fashion/beauty e-commerce design, visual identity, or campaign strategy.

• Leadership: Progress to Senior Graphic Designer, Art Director, or Creative Lead roles, managing projects and potentially junior designers.

• Cross-functional Moves: Transition into related roles such as Marketing Manager, UX/UI Designer, or Brand Manager within Amazon.

• Skill Development: Access Amazon's extensive internal training programs and external learning opportunities to master new design tools, techniques, and strategic marketing principles.

📝 Enhancement Note: The growth opportunities highlight clear paths for advancement within Amazon's creative and marketing functions, emphasizing skill development and leadership potential.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Environment: The workspace will likely feature open-plan areas, meeting rooms, and potentially dedicated creative studios to facilitate team interaction and brainstorm sessions.

• Tools & Technology: Access to high-performance workstations, the latest design software, and relevant digital tools for asset management and collaboration.

• Team Interaction: Frequent opportunities for direct interaction with creative peers, marketing stakeholders, and project managers to discuss briefs, provide feedback, and align on creative direction.

Work Schedule:

• The standard work schedule is Monday to Friday, aligning with typical business hours in India. However, the fast-paced nature of e-