Graphic Designer

📍 Job Overview

Job Title: Graphic Designer, Listing Images

Company: Rosabella

Location: United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-09-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize product listing images for key retail marketplaces including Amazon, Walmart.com, and Target.com.

• Develop and maintain a scalable library of reusable Figma templates and components to ensure efficient image updates across numerous SKUs.

• Collaborate with cross-functional teams, including marketplace and creative stakeholders, to gather necessary product photography, claims, and messaging.

• Iterate on listing imagery based on performance data and feedback to drive higher conversion rates and enhance customer engagement.

• Ensure all visual assets adhere to specific retailer image requirements and maintain consistent brand identity across diverse platforms.

📝 Enhancement Note: This role is highly specialized in e-commerce listing imagery, distinct from broader brand or social media design. The emphasis is on conversion-driven visuals and operational efficiency within a digital retail context.

📈 Primary Responsibilities

• Listing Image Creation: Design and redesign main images, secondary/infographic images, and lifestyle images within Figma, tailored for marketplace listings.

• Retailer Compliance Management: Meticulously ensure all image assets meet the specific technical and content requirements of Walmart.com, Target.com, and Amazon.

• Template & System Development: Build and manage a comprehensive library of reusable Figma templates and components, facilitating efficient scaling and updates for a diverse product catalog.

• Performance-Driven Iteration: Analyze listing performance data and stakeholder feedback to continuously refine imagery for improved conversion rates and user experience.

• Brand Consistency Enforcement: Uphold Rosabella's brand guidelines while adapting designs to comply with the unique formatting and content rules of various retail platforms.

• Cross-Functional Collaboration: Liaise with marketplace managers and creative teams to source and integrate product photography, approved claims, and essential messaging into listing visuals.

• Asset Organization & Management: Maintain an organized, well-labeled system of Figma files and exported assets for quick retrieval and reuse across projects.

📝 Enhancement Note: The core function involves a blend of creative design and systematic process management, focusing on operational efficiency through template creation and data-informed iteration. This role is critical for maximizing online product visibility and sales performance on major e-commerce platforms.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, or a related creative field is implied by the nature of the work.

Experience: 2-5 years of professional graphic design experience, with a strong focus on e-commerce and digital marketplaces.

Required Skills:

• Figma Proficiency: Advanced command of Figma, including mastery of components, auto layout, and building robust, reusable templates for scalable design systems.

• Portfolio: A compelling portfolio showcasing successful product or e-commerce listing image design projects that demonstrate an understanding of conversion optimization.

• Visual Design Principles: Strong grasp of visual hierarchy, typography, color theory, and layout principles specifically applied to conversion-focused e-commerce imagery.

• Brand Adaptation: Ability to effectively translate and apply existing brand guidelines to diverse retailer formats and requirements.

• Multi-SKU Management: Proven capability to manage design consistency and variations across a large number of Stock Keeping Units (SKUs) and image types.

Preferred Skills:

• Marketplace Listing Design: Direct experience designing listing images for Amazon, Walmart.com, or Target.com.

• Industry Experience: Background in the supplement, wellness, Consumer Packaged Goods (CPG), or Direct-to-Consumer (DTC) sectors.

• A+ Content / Enhanced Brand Content: Familiarity and experience with creating content for Amazon's A+ Content or Enhanced Brand Content modules.

• Photo Retouching: Basic skills in photo retouching and image manipulation.

📝 Enhancement Note: The requirement for deep Figma proficiency and a portfolio focused on listing images highlights the specialized nature of this role. Candidates with direct experience on major e-commerce platforms will have a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Listing Image Case Studies: Showcase examples of product listing images (main, secondary, infographic) designed for e-commerce platforms, detailing the problem, your solution, and the outcome.

• Template System Demonstration: Include examples or descriptions of how you've built and utilized reusable templates and components in Figma to streamline design workflows and ensure consistency.

• Retailer Compliance Examples: Present instances where you successfully adapted designs to meet specific retailer requirements (e.g., Amazon's 10 image rule, Walmart's background requirements).

• Conversion-Focused Rationale: Clearly articulate the design choices made in your portfolio pieces and how they were intended to drive conversion, ideally with supporting performance data or hypotheses.

Process Documentation:

• Workflow Design: Demonstrate understanding of designing efficient workflows for image creation, review, and deployment within a marketplace context.

• System Implementation: Provide examples of how you've implemented and managed design systems, particularly within Figma, for scalability and consistency.

• Performance Analysis: Show an ability to analyze image performance data and translate insights into actionable design improvements.

📝 Enhancement Note: The portfolio is crucial, not just for showcasing aesthetic skills, but for demonstrating a systematic approach to e-commerce design, template creation, and conversion optimization. Candidates should be prepared to explain their process and the rationale behind their design decisions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Graphic Designer with 2-5 years of experience in the US, a competitive salary range would likely fall between $60,000 - $85,000 annually. This estimate considers the specialized nature of e-commerce listing design, proficiency in Figma, and the fully remote aspect.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for medical, dental, and vision needs.

• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.

• Remote Work Stipend: Potential allowance for home office setup or internet expenses.

• Professional Development: Opportunities for training, workshops, and conferences relevant to graphic design and e-commerce.

• Product Discounts: Access to Rosabella's wellness products.

Working Hours: The role is designed for 40 hours per week. While fully remote, the company emphasizes an outcome-driven approach, suggesting flexibility in daily scheduling as long as objectives are met and collaboration with US-based teams is maintained.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in the US market, considering the mid-level experience and specialized skill set. Benefits are standard for a remote, full-time position in a growing DTC company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wellness, Health Supplements, Direct-to-Consumer (DTC), E-commerce. Rosabella operates in a growing market focused on women's health, particularly during menopause, leveraging a science-backed and transparent approach to product formulation.

Company Size: The company appears to be a growing startup or early-stage company, likely with a lean and agile team structure, aiming to scale rapidly. This suggests a dynamic environment where individual contributions have a significant impact.

Founded: Inspired by a personal story, Rosabella was founded to address a specific need in the women's wellness market, focusing on thoughtful formulation and transparency. This origin story likely imbues the company with a mission-driven culture.

Team Structure:

• Lean & Agile: Expect a relatively small, cross-functional team where individuals wear multiple hats and collaborate closely.

• Cross-Functional Collaboration: This role will work closely with marketplace teams (responsible for online sales channels) and the broader creative team.

• Reporting: Likely reports to a Creative Director, Marketing Lead, or E-commerce Manager, depending on the internal structure.

Methodology:

• Data-Driven: The company emphasizes using performance data to inform decisions, particularly for listing optimization.

• Outcome-Focused: Prioritizes results and impact over strict adherence to hours or traditional processes.

• Iterative Improvement: Encourages continuous learning and iteration based on performance metrics and market feedback.

Company Website: https://tryrosabella.com/

📝 Enhancement Note: The company culture is likely characterized by a strong mission, a fast-paced startup environment, and a focus on tangible results. This Graphic Designer role is integral to the e-commerce success of the company.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role (2-5 years experience), focused on a specific, critical area of e-commerce operations: marketplace listing imagery. It requires specialized skills in Figma and conversion-focused design rather than broad brand strategy.

Reporting Structure: The designer will likely report into a Marketing or Creative leadership role, with direct collaboration with E-commerce or Marketplace management teams. The role is focused on executing specific visual assets that directly impact sales performance.

Operations Impact: The work of this Graphic Designer directly impacts revenue by improving product visibility, clarity, and appeal on major online retail platforms. High-converting listing images are a critical component of e-commerce sales success, making this role vital to the company's growth.

Growth Opportunities:

• Specialization Deepening: Become the go-to expert for all marketplace listing imagery, developing advanced strategies for A/B testing and optimization.

• Expanded Design Scope: Potentially move into broader e-commerce design responsibilities, including website banners, email graphics, or digital ad creative.

• Team Leadership: As the company grows, there may be opportunities to lead design projects or manage junior designers focused on e-commerce assets.

• Cross-Functional Skill Development: Gain deeper insights into e-commerce strategy, performance marketing, and product management through close collaboration.

📝 Enhancement Note: While the role is specialized, its direct impact on sales creates significant opportunities for demonstrating value and growing within the e-commerce and DTC space. The company's growth trajectory suggests potential for increased responsibility and scope.

🌐 Work Environment

Office Type: This is a fully remote position, allowing candidates to work from anywhere within the United States.

Office Location(s): While not tied to a physical office, the company operates within the United States, and likely has a primary operational base or headquarters, though this is not a requirement for the role. The remote nature implies working across different US time zones.

Workspace Context:

• Independent Work: Expect a high degree of autonomy and the need for self-discipline to manage tasks and deadlines effectively from a home office setup.

• Digital Collaboration Tools: Reliance on tools like Figma, Slack, and potentially project management software for communication and asset sharing.

• Cross-Functional Interaction: Regular virtual touchpoints with marketplace managers, creative teams, and potentially product teams to gather information and present designs.

• Fast-Paced Environment: Imagery needs are directly tied to the rapid growth of the retail channel, requiring agility and quick turnaround times.

Work Schedule: The standard is 40 hours per week, with an emphasis on outcomes over strict hours. This suggests flexibility for individuals who can manage their time effectively to meet project deadlines and collaborate during core business hours for the US market.

📝 Enhancement Note: The fully remote setup requires strong self-management skills. The emphasis on outcomes over hours suggests a performance-oriented culture that values efficiency and results.

📄 Application & Portfolio Review Process

Interview Process:

• Application + Portfolio Review: The initial stage involves submitting your resume and a portfolio that clearly demonstrates your expertise in e-commerce listing design, especially using Figma.

• Design Exercise: Candidates will likely be given a specific task to design listing images for a hypothetical or existing product, testing their ability to apply brand guidelines, retailer requirements, and conversion principles.

• Interview: A discussion with hiring managers and potentially team members to assess your experience, problem-solving skills, cultural fit, and understanding of e-commerce design principles.

• Offer: Extension of an offer upon successful completion of the preceding stages.

Portfolio Review Tips:

• Curate for Relevance: Focus your portfolio on e-commerce listing images, Amazon/Walmart/Target examples, and Figma-based work. Ensure each piece clearly communicates the problem, your solution, and the impact (even if it's hypothesized conversion improvements).

• Showcase Figma Mastery: Highlight your use of components, auto layout, and template creation within Figma. A brief walkthrough video or annotated screenshots can be effective.

• Quantify Results: If possible, include metrics or performance data related to your designs. If not, articulate the intended impact and the strategic reasoning behind your visual choices.

• Demonstrate Retailer Awareness: Clearly show how your designs meet specific platform requirements and brand consistency.

Challenge Preparation:

• Understand Retailer Guidelines: Familiarize yourself with the latest image requirements for Amazon, Walmart, and Target.

• Practice Figma Efficiency: Be ready to quickly create mockups using Figma, demonstrating your speed and proficiency with its templating features.

• Articulate Design Rationale: Prepare to explain why you made specific design decisions and how they aim to improve conversion.

• Embrace Iteration: Understand that design feedback is part of the process; be ready to discuss how you incorporate constructive criticism.

📝 Enhancement Note: The design exercise is a critical component. Candidates should prepare by reviewing retailer guidelines and practicing rapid prototyping in Figma, focusing on conversion-driven elements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the central and non-negotiable tool for this role. Proficiency is required for designing, building templates, managing components, and collaborating on assets.

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, an understanding of how to interpret listing performance data (e.g., conversion rates, click-through rates) from platforms like Amazon Seller Central or Walmart Connect will be essential for iteration. The designer may use shared dashboards or reports from analytics tools. CRM & Automation:

• Not directly applicable to the core design function, but familiarity with e-commerce platforms and their asset management systems is beneficial.

📝 Enhancement Note: Mastery of Figma is paramount. While the designer might not directly manage analytics tools, they must be able to interpret performance data to inform their design iterations.

👥 Team Culture & Values

Operations Values:

• Output-Focused: Rosabella prioritizes tangible results and impact. Designs should demonstrably contribute to sales and conversion goals.

• Accountability: Team members are expected to take ownership of their work, decisions, and outcomes, including any mistakes, and learn from them.

• Thirst for Knowledge: A continuous learning mindset is valued, driven by analyzing data, understanding customer behavior, and collaborating with colleagues to improve.

• Efficiency & Scalability: The emphasis on reusable templates and systems points to a value placed on creating efficient processes that can scale with the business.

Collaboration Style:

• Outcome-Oriented: Collaboration will be focused on achieving specific e-commerce sales and conversion goals.

• Data-Informed: Discussions and decisions will be backed by performance data and insights.

• Agile & Iterative: Expect a dynamic environment where feedback is frequent, and designs are iterated upon to achieve optimal results.

• Remote & Digital: Communication and collaboration will primarily occur through digital channels, requiring clear and concise virtual interaction.

📝 Enhancement Note: The company culture strongly aligns with a results-driven, accountable, and learning-oriented approach, which is common in fast-growing DTC startups. The designer's ability to collaborate effectively in a remote, data-informed environment will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Retailer Requirements with Brand Identity: Consistently meeting diverse retailer specifications while maintaining a cohesive brand look and feel across multiple platforms.

• Data Interpretation for Design: Effectively translating raw performance data into actionable design insights and creative solutions.

• Rapid Iteration: Adapting quickly to new product launches, promotions, or performance feedback, requiring efficient design workflows.

• Maintaining Consistency at Scale: Ensuring brand and design integrity across a growing number of SKUs and marketplace listings.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in conversion-rate optimization (CRO) specific to e-commerce product listings.

• Platform Expertise: Become an expert in the nuances of design for Amazon, Walmart, and Target, understanding their unique algorithms and user behaviors.

• Data Analysis Skills: Develop a stronger ability to interpret e-commerce analytics and A/B testing results.

• Cross-Functional Exposure: Gain a broader understanding of DTC marketing, product development, and supply chain operations.

📝 Enhancement Note: The challenges in this role are directly tied to the complexities of e-commerce and the need for efficient, data-driven design solutions. Growth opportunities lie in specializing within e-commerce design and expanding into related digital marketing functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of product listing images for a new SKU on Amazon, from brief to final asset." (Focus on workflow, retailer compliance, and conversion strategy).

• "How do you approach balancing strict retailer image requirements with maintaining a strong brand identity?" (Assess understanding of constraints and creative problem-solving).

• "Walk me through a time you used performance data to iterate on a design. What was the challenge, your approach, and the outcome?" (Demonstrate data-driven design thinking).

• "How do you manage your workflow and prioritize tasks when working on multiple SKUs with different deadlines?" (Assess organizational and time management skills). Company & Culture Questions:

• "What interests you about Rosabella and our mission?" (Show genuine interest in the company's purpose).

• "How do you align with our core values of being output-focused, accountable, and having a thirst for knowledge?" (Provide specific examples from your experience).

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Highlight self-management and communication skills). Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation to tell a story for each project: the objective, the challenge, your design solution (highlighting Figma usage), and the results or intended impact.

• Highlight Figma Efficiency: Clearly demonstrate your use of components, auto layout, and template creation within Figma. Show how this saves time and ensures consistency.

• Explain Conversion Rationale: For each design, articulate why you made specific choices and how they are intended to drive sales or engagement.

• Be Prepared for a Design Exercise: Practice creating listing images quickly in Figma, focusing on key elements like clear product depiction, benefit callouts, and retailer compliance.

📝 Enhancement Note: Be ready to not only showcase your design skills but also your understanding of e-commerce strategy, data-driven decision-making, and efficient workflow management within Figma.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided.

• Portfolio Customization: Ensure your portfolio prominently features e-commerce listing image design work, specifically highlighting your Figma proficiency, template creation, and conversion-focused design rationale. Tailor your portfolio to showcase relevant examples for Amazon, Walmart, and Target if possible.

• Resume Optimization: Update your resume to emphasize keywords such as "Figma," "e-commerce design," "listing images," "conversion optimization," "retailer compliance," "template management," and any experience with CPG, wellness, or DTC brands. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you use Figma for efficiency and scalability. Prepare to discuss how you interpret data to inform design decisions and how you handle feedback and iteration.

• Company Research: Familiarize yourself with Rosabella's products, mission, and values. Understand their target audience and the competitive landscape for wellness supplements. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.