Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Marathon Talent

Location: Bogotá, Bogota D.C., Colombia

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: September 11, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• Design visually compelling assets for a variety of marketing channels, including digital, print, and social media.

• Ensure all creative output adheres strictly to established brand guidelines and overarching campaign objectives.

• Collaborate closely with marketing professionals and senior designers to refine creative concepts and execute projects effectively.

• Contribute innovative ideas and fresh perspectives during brainstorming and creative development sessions.

• Manage the preparation of design files for production, maintaining high standards of quality control.

• Proactively stay abreast of emerging design trends and techniques to enhance overall design quality and relevance.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes supporting marketing teams and creating assets for "marketing channels," suggesting a role closely aligned with Marketing Operations or Go-To-Market (GTM) creative support, rather than pure brand design. The focus on "campaign objectives" and "marketing goals" implies a need for understanding how design contributes to broader business outcomes.

📈 Primary Responsibilities

• Assist in the conceptualization and creation of graphic assets for digital marketing campaigns, ensuring alignment with performance metrics and user engagement goals.

• Develop visual content for websites and landing pages, optimizing for user experience (UX) and conversion rate optimization (CRO) principles.

• Design engaging graphics and visuals for social media platforms, tailored to specific audience segments and platform best practices.

• Produce print collateral, including brochures, flyers, and event materials, ensuring brand consistency and print-readiness.

• Collaborate with marketing managers and content strategists to translate marketing briefs into impactful visual narratives.

• Prepare final design files for various outputs, including web, print, and digital advertising, meticulously checking for technical specifications and quality assurance.

• Participate in team meetings to discuss project progress, provide design feedback, and contribute to strategic creative planning.

• Conduct research on industry design trends and competitor creative strategies to inform and elevate internal design approaches.

📝 Enhancement Note: The core responsibilities have been expanded to include specific marketing operations contexts such as UX/CRO optimization for web assets, audience segmentation for social media, and translating marketing briefs. This provides a clearer picture of how the design work ties into broader GTM strategies.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or a closely related field.

Experience: 1-3 years of professional experience in graphic design, with a demonstrated ability to support marketing initiatives.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for asset creation and manipulation.

• Strong understanding of fundamental design principles, including typography, color theory, composition, and layout.

• Ability to create visually appealing graphics for digital platforms, including social media and web.

• Experience in preparing design files for both digital and print production, understanding output requirements.

• Solid grasp of brand guidelines and the ability to consistently apply them across various creative assets.

• Effective communication skills to articulate design concepts and collaborate with team members.

• Proven teamwork capabilities, with an ability to work constructively within a cross-functional team.

• Demonstrated creativity and a meticulous eye for detail, ensuring polished and professional final products.

• Ability to manage multiple design projects simultaneously and meet established deadlines in a fast-paced environment. Preferred Skills:

• Familiarity with motion graphics or video editing software (e.g., After Effects, Premiere Pro) for enhanced digital content.

• Basic understanding of User Interface (UI) design principles and User Experience (UX) concepts for web assets.

• Experience with content management systems (CMS) for website updates or digital asset management (DAM) systems.

• Knowledge of SEO best practices as they relate to visual content optimization for web.

• Exposure to A/B testing visual elements in marketing campaigns to drive performance improvements.

📝 Enhancement Note: The "Required Skills" section has been detailed to reflect operations-relevant applications of design skills, such as understanding output requirements for digital and print, and applying brand guidelines consistently. "Preferred Skills" have been added to highlight areas that would make a candidate more valuable in a GTM or marketing operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating versatility across digital (social media, web banners, digital ads) and print mediums.

• Case studies or visual examples showcasing how design solutions directly supported marketing campaign objectives or business goals.

• Examples of work that adheres to specific brand guidelines, highlighting consistency and brand integrity.

• Visuals demonstrating an understanding of composition, typography, and color theory applied effectively.

• Proof of proficiency with Adobe Creative Suite tools through the quality and complexity of showcased projects. Process Documentation:

• The ability to articulate the design process from brief to final delivery, including concept development, revisions, and file preparation.

• Examples of how design assets were optimized for specific channels or platforms (e.g., social media aspect ratios, web banner dimensions).

• Demonstration of quality control measures taken before delivering final design files for production or deployment.

• Insights into how feedback was incorporated into design iterations to improve final outcomes.

📝 Enhancement Note: This section has been specifically tailored to a design role within an operations context. It emphasizes not just the output but the process and strategic thinking behind the design, linking it to campaign objectives and optimization, which are key in GTM operations.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 0-2 years of experience in Bogotá, Colombia, a competitive salary range is estimated to be between COP 2,500,000 to COP 4,000,000 per month. This estimate accounts for the hybrid work model, the specific industry of talent management, and the cost of living in Bogotá.

Benefits:

• Hybrid Work Model: Offers flexibility with a mix of remote work and in-office collaboration days, promoting work-life balance.

• Health Insurance: Comprehensive medical coverage to support employee well-being.

• Professional Development: Opportunities for training, workshops, and access to design resources to enhance skills.

• Team Collaboration: Engaging team environment with regular creative sessions and opportunities for cross-functional project involvement.

• Paid Time Off: Generous vacation and public holiday allowance.

Working Hours:

The standard working hours are approximately 40 hours per week, with flexibility offered within the hybrid work arrangement. Specific in-office days will be determined in coordination with the marketing team and management.

📝 Enhancement Note: A salary range has been estimated based on the provided location, experience level, and common benefits for such roles. The benefits listed are typical for full-time positions and are framed to appeal to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Talent Management & Recruitment Solutions. Marathon Talent operates within the human resources technology and services sector, focusing on connecting businesses with top talent. This industry requires a strong visual brand to convey professionalism, innovation, and reliability.

Company Size: Marathon Talent is part of a larger ecosystem of companies, suggesting a medium to large organizational structure. This size often means established processes and opportunities for cross-departmental collaboration, while still retaining agility.

Founded: Marathon Talent is part of a larger group, indicating a company with a history and established market presence. This suggests a stable environment with a focus on long-term growth and client relationships.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, potentially reporting to a Marketing Manager or Senior Graphic Designer.

• The team structure will involve close collaboration with marketing specialists, content creators, and potentially sales enablement teams.

• There will be opportunities to interact with other departments, such as HR and Operations, to understand broader business needs and tailor creative solutions. Methodology:

• Data-Informed Creativity: While creative-led, design decisions are expected to be informed by marketing campaign data and performance metrics to ensure effectiveness.

• Agile Project Management: Projects are likely managed using agile methodologies, requiring adaptability and efficient workflow management.

• Brand Consistency: A strong emphasis on maintaining and evolving a cohesive brand identity across all touchpoints.

Company Website: https://www.marathontalent.com/

📝 Enhancement Note: The company context has been fleshed out based on the "Talent" aspect of the company name and common practices in the recruitment/HR tech industry. This provides a backdrop for the design role's impact and collaboration needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry-Level Graphic Designer (0-2 years experience), serving as a foundational position within the creative or marketing operations function. It's an opportunity to build a strong portfolio and gain practical experience in a professional setting.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Senior Graphic Designer, who will provide guidance, feedback, and project assignments. This structure allows for mentorship and structured development.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and overall visual communication strategy. High-quality, on-brand visuals are crucial for attracting talent and clients, thereby contributing to the company's GTM success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing graphics, social media visuals, or UI/UX design.

• Career Progression: Potential to advance to a Mid-Level Graphic Designer, Senior Graphic Designer, or even a Creative Lead role within the marketing team.

• Cross-Functional Learning: Exposure to various marketing functions (content, digital, social media) can broaden understanding and lead to roles in integrated marketing or creative strategy.

• Mentorship: Access to guidance from senior team members and potential for formal mentorship programs.

📝 Enhancement Note: The career analysis focuses on how this entry-level design role fits into a broader operations or marketing career path, highlighting progression and learning opportunities relevant to operations professionals seeking growth.

🌐 Work Environment

Office Type: Hybrid work environment, combining remote flexibility with in-office collaboration. This suggests a modern approach to work that balances individual focus with team synergy.

Office Location(s): Bogotá, Colombia. The specific office location within Bogotá will be provided during the application process, likely situated in a business district accessible via public transport.

Workspace Context:

• Collaborative Hub: In-office days are designed for team meetings, brainstorming sessions, and collaborative project work, fostering a dynamic creative atmosphere.

• Technological Resources: Access to standard office equipment and potentially specialized design hardware and software licenses.

• Team Interaction: Opportunities for informal and formal interactions with colleagues across marketing and other departments, encouraging knowledge sharing and a sense of community.

Work Schedule: The role typically involves a standard 40-hour work week. The hybrid model allows for flexibility in scheduling, with specific in-office days communicated in advance. This structure supports efficient workflow management and creative output.

📝 Enhancement Note: The work environment description emphasizes the hybrid aspect and its implications for collaboration and workflow, which are critical considerations for operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: Presentation of your design portfolio to the hiring manager and/or senior designers. This will involve discussing your projects, design process, and how you approach creative challenges. Expect questions about your experience with Adobe Creative Suite and design principles.

• Practical Exercise/Case Study: You may be asked to complete a small design task or case study relevant to the company's needs (e.g., design a social media graphic, mock up a landing page element).

• Team/Cultural Fit Interview: A final interview, potentially with other marketing team members, to assess collaboration style, communication, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills for this specific role, focusing on marketing collateral and digital assets.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges you faced, your design process, and the outcome or impact (if measurable).

• Highlight Brand Adherence: Showcase examples where you successfully applied brand guidelines or adapted designs for different platforms.

• Demonstrate Technical Proficiency: Be prepared to discuss your use of Adobe Creative Suite tools and any specific techniques you employed.

• Keep it Concise: Aim for clear, high-quality visuals with brief, impactful descriptions.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objective, target audience, and any constraints.

• Prioritize: Focus on delivering a core solution that meets the brief's requirements within the given timeframe.

• Present Your Rationale: Be ready to explain your design choices, linking them back to the brief's objectives and best design practices.

📝 Enhancement Note: This section provides actionable advice tailored to a graphic designer role, emphasizing portfolio presentation and practical exercises, which are common in creative hiring processes within GTM functions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and editing a wide range of visual assets.

• Design Software: Familiarity with other design or prototyping tools (e.g., Figma, Sketch) may be beneficial.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how visual assets perform on digital platforms (e.g., engagement rates on social media, click-through rates on ads) is advantageous. CRM & Automation:

• No direct CRM or automation tool requirements are specified for this role, but awareness of how marketing assets are deployed through marketing automation platforms or CRM campaign modules can be helpful.

📝 Enhancement Note: The tool stack is focused on the core design software, with a note on how an understanding of analytics can benefit the role, aligning with the operations aspect of measuring impact.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished designs that meet or exceed expectations.

• Collaborative Spirit: Valuing teamwork and open communication to achieve shared goals.

• Adaptability & Learning: Embracing new design trends, tools, and feedback to continuously improve.

• Brand Stewardship: Dedicated to upholding and enhancing the company's brand identity across all visual communications.

• Results-Oriented Creativity: Designing with a purpose, ensuring visuals contribute to marketing objectives and business outcomes.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing specialists, content creators, and other departments to ensure cohesive campaign execution.

• Feedback Loop: Openness to constructive criticism and actively seeking feedback to refine designs and processes.

• Knowledge Sharing: Willingness to share design insights, techniques, and resources with team members.

📝 Enhancement Note: The team culture and values are framed around operational excellence in a creative context, emphasizing collaboration, adaptability, and brand stewardship, which are key for effective GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within strict brand guidelines and campaign objectives.

• Managing Multiple Projects: Juggling diverse design requests with varying deadlines and priorities in a fast-paced environment.

• Adapting to Evolving Trends: Staying current with rapid changes in digital design, social media aesthetics, and marketing technologies.

• Measuring Design Impact: Quantifying the effectiveness of visual assets and demonstrating ROI in marketing campaigns.

Learning & Development Opportunities:

• Skill Enhancement: Access to online courses, workshops, and design conferences to learn new software, techniques, and industry best practices.

• Portfolio Expansion: Opportunities to work on a wide range of projects that can significantly enhance your professional portfolio.

• Mentorship: Guidance from experienced designers and marketing professionals to navigate career development.

• Industry Exposure: Gaining insights into the talent management industry and how creative solutions support business growth.

📝 Enhancement Note: Challenges and growth opportunities are framed to be relevant to an operations-minded individual, focusing on problem-solving, adaptability, and continuous learning within a creative and business context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process for adherence and innovation.)

• "Walk us through a marketing campaign you designed for. What was the objective, your role, and the outcome?" (Prepare a case study with visual examples.)

• "How do you stay updated on the latest graphic design trends and tools, especially those relevant to digital marketing?" (Discuss your learning methods and resources.) Company & Culture Questions:

• "What interests you about Marathon Talent and the talent management industry?" (Research the company's mission, values, and recent activities.)

• "How do you approach collaboration with non-designers, such as marketers or sales teams?" (Provide examples of effective cross-functional communication.)

• "What are your thoughts on how strong design contributes to a company's overall business success?" (Connect design to brand perception, marketing effectiveness, and GTM goals.) Portfolio Presentation Strategy:

• Prepare a Narrative: For each project, have a concise story ready that outlines the problem, your solution, and the impact.

• Highlight Key Skills: Point out specific design techniques, software usage, and problem-solving approaches used in your work.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges, and how you handle feedback.

• Showcase Versatility: Demonstrate your ability to adapt your style and approach for different audiences and platforms.

📝 Enhancement Note: Interview questions are designed to probe for operational thinking within a design context, emphasizing strategy, collaboration, and business impact, alongside technical design skills.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight experience and skills directly relevant to marketing support, digital asset creation, and brand adherence. Use keywords from the job description.

• Curate Your Portfolio: Select your most impactful marketing-focused design projects and prepare to walk through your process and outcomes. Ensure it's easily accessible online.

• Prepare for a Design Challenge: Be ready to demonstrate your skills with a practical exercise or case study, focusing on understanding the brief and delivering a clear, on-brand solution.

• Research Marathon Talent: Understand their brand, services, and target audience to articulate your interest and how your design skills can contribute to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.