Graphic Designer (Performance Marketing)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing)

Company: Comfrt

Location: United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-11

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting static and animated visual assets for direct-to-consumer (DTC) performance marketing campaigns across key digital channels.

• Collaborate closely with Creative Performance Strategists and Paid Media Buyers to translate data-driven insights and campaign performance metrics into iterative creative strategies.

• Develop a high volume of creative variations from existing concepts to support rapid A/B testing and optimization cycles for paid social and display advertising.

• Maintain brand consistency across diverse platforms and audience segments while adapting creative to maximize engagement and conversion rates.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing, requiring a strong understanding of how visual elements directly impact campaign effectiveness and ROI. The emphasis on iterative testing and data-driven creative decisions suggests a need for operations-minded thinking within a creative function.

📈 Primary Responsibilities

• Design and produce a variety of digital creative assets, including static image ads, carousels, GIFs, video thumbnails, and other graphic elements for paid media channels (Meta, TikTok, Google, SnapChat, etc.).

• Create multiple creative variations from established concepts and templates to facilitate rapid A/B testing and performance analysis.

• Partner with Creative Performance Strategists to interpret performance data (e.g., CTR, Hook Rate, Hold Rate, CPA, ROAS) and translate insights into actionable creative improvements and new concepts.

• Ensure all creative assets adhere to brand guidelines while being optimized for specific platform requirements, audience targeting, and campaign objectives.

• Collaborate with project managers and cross-functional teams to meet aggressive production timelines and deliver creative assets on schedule.

• Organize and manage project files, ensuring efficient creative workflows and easy retrieval of assets for future campaigns.

• Stay abreast of current advertising trends, emerging design styles, social media creative best practices, and platform-specific creative requirements.

• Proactively source, select, and integrate compelling visuals from extensive asset libraries to enhance creative impact and performance.

📝 Enhancement Note: The responsibilities highlight a cyclical workflow: design, test, analyze, iterate. This requires a systematic approach to creative production and a comfort with data influencing creative output, aligning with operations principles of continuous improvement.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2+ years of professional experience in digital creative design, with a specific focus on DTC e-commerce or performance marketing environments.

Required Skills:

• Advanced proficiency in Adobe Photoshop for image manipulation, compositing, and graphic design.

• Strong working knowledge of Adobe Illustrator for vector graphics and layout design.

• Demonstrated experience in designing for multiple digital formats, including static ads, carousels, and GIFs, with a strong portfolio to showcase this.

• Familiarity with collaborative design platforms such as Figma and Canva for rapid prototyping and asset creation.

• Experience creating and optimizing ad creative for major paid social platforms (Meta, TikTok, SnapChat) and Google Display Network.

• Solid understanding of core design principles relevant to advertising, including pacing, hooks, typography, and visual hierarchy.

• Excellent attention to detail, ensuring high-quality output and adherence to specifications.

• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Comfort with receiving constructive feedback and iterating quickly on creative concepts. Preferred Skills:

• Basic understanding of key creative performance metrics such as Click-Through Rate (CTR), Hook Rate, Hold Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

• Experience with motion graphics software like Adobe After Effects, particularly for creating animated GIFs or simple video elements.

• Familiarity with AI image creation tools and their application in generating creative assets or ideation.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating graphic design work across multiple formats (static ads, carousels, GIFs)" and "2+ years of professional experience editing video and designing digital creative in DTC ecommerce or performance marketing" clearly indicates a need for demonstrable, results-oriented design work rather than purely aesthetic output. The "Nice to Have" section points towards a desire for candidates who can bridge the gap between creative and analytics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work, with a significant emphasis on performance marketing creative.

• Specific examples of static image ads, carousels, and animated GIFs designed for DTC e-commerce or similar performance-driven campaigns.

• Case studies or annotated examples demonstrating how design choices were informed by performance data or testing outcomes.

• Visuals that highlight an understanding of platform-specific creative best practices (e.g., mobile-first design, engaging hooks for social media).

• Evidence of ability to create multiple variations of creative concepts for A/B testing purposes. Process Documentation:

• Ability to articulate and demonstrate efficient creative workflows, from concept generation to final asset delivery.

• Examples of how project files are organized and managed to maintain clarity and facilitate collaboration.

• Understanding of how to leverage performance insights to inform and optimize ongoing design processes.

📝 Enhancement Note: The explicit request for a portfolio with "examples of performance marketing creative you've produced (static ads, carousels, GIFs, etc.)" and the emphasis on translating "performance insights into new creative" strongly suggest that candidates will be evaluated on their ability to produce designs that demonstrably drive results. The portfolio should act as a "process portfolio," illustrating not just the final output but the thinking and data-driven approach behind it.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Graphic Designer (Performance Marketing) with 2-5 years of experience in the United States, the estimated salary range is $60,000 - $85,000 annually. This estimate considers the specialized nature of performance marketing creative, the full-remote work arrangement, and the company's growth stage.

Benefits:

• Generous Paid Time Off (PTO) to support work-life balance.

• Company-covered Health Insurance, providing comprehensive medical benefits.

• 5% 401k match, contributing to long-term financial security.

• Discounts on all Comfrt products, offering employee perks.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The remote nature offers flexibility in scheduling, but adherence to production timelines and collaborative needs will be essential.

📝 Enhancement Note: The salary range is an estimate based on current market data for similar roles in the US, factoring in remote work and the specific skill set. The provided benefits are directly from the job description. The working hours are assumed to be standard full-time, with flexibility inherent in a remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel / Direct-to-Consumer (DTC) E-commerce, with a focus on comfort and mental wellness.

Company Size: The job description implies a growing, dynamic team that produces hundreds of ads monthly, suggesting a mid-sized to large organization with a robust creative and marketing function.

Founded: The company's focus on "shaping the future of comfort and mental wellness" indicates a mission-driven brand, likely founded within the last 5-10 years to be considered "fast-growing."

Team Structure:

• The Graphic Designer will be part of an internal creative team.

• They will work closely with Creative Performance Strategists, Paid Media Buyers, other Designers, and Creative and Brand Marketing teams.

• Collaboration with project managers is also a key aspect of the team dynamic. Methodology:

• Data-Driven Creative Iteration: The core methodology involves using performance insights to rapidly test and optimize creative assets.

• Agile Production: A fast-paced environment with aggressive production timelines necessitates agile and efficient creative workflows.

• Cross-Functional Collaboration: Success relies on seamless collaboration between creative, marketing, and media buying functions.

Company Website: https://www.comfrt.com/

📝 Enhancement Note: The company culture is described as "purpose-driven," "supportive," and "creative," with an emphasis on valuing ideas and growth. The "You Might Be a Great Fit If You" section provides strong indicators of desired cultural alignment, focusing on performance orientation, test-and-learn mentality, and collaborative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is suitable for a Graphic Designer with 2-5 years of experience, focusing on a specialized area within marketing operations: performance creative. It's an execution-focused role with significant responsibility for driving measurable results through design.

Reporting Structure: The Graphic Designer will report into the internal creative team, likely under a Creative Director or Design Lead, and will work under the guidance of Creative Performance Strategists.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue by creating ads that drive conversions, customer acquisition, and sales. Their ability to generate high-performing creative directly contributes to the ROI of paid media spend.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, becoming a go-to specialist for high-converting ad design.

• Skill Expansion: Develop skills in motion graphics (After Effects) and potentially AI image generation tools, as indicated in the "Nice to Have" section.

• Strategic Contribution: With experience, potentially move into a Creative Performance Strategist role, focusing more on the data analysis and strategic direction of creative.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, leading creative projects and mentoring junior designers.

📝 Enhancement Note: While this is a creative role, its strong ties to performance marketing and data analysis place it within the broader GTM operations ecosystem. Growth opportunities lie in deepening specialized creative skills or transitioning into more strategic roles that blend creative vision with marketing analytics.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. Employees work from their own home offices.

Office Location(s): While the role is remote, the company is based in the United States, and it's likely that most employees, including those in management and collaboration roles, are located within the US. The job posting specifically mentions "United States" as the location.

Workspace Context:

• Autonomy and Flexibility: Remote work offers significant autonomy over the workspace and daily schedule, allowing for personalized productivity environments.

• Digital Collaboration Tools: The role will heavily rely on digital collaboration tools such as Slack, Asana, and Google Workspace for communication, project management, and file sharing.

• Creative Tools: Access to and proficiency with design software (Adobe Suite, Figma, Canva) is paramount for the day-to-day execution of tasks.

Work Schedule: The role is full-time (approximately 40 hours per week). While remote work offers flexibility, candidates must be available for collaboration during core business hours relevant to the US market and responsive to project deadlines and team needs.

📝 Enhancement Note: The fully remote aspect is a key differentiator. Candidates should be comfortable working independently, managing their own time effectively, and leveraging digital tools for all aspects of communication and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on experience in performance marketing creative and proficiency with required tools.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, potentially involving a discussion about specific projects, your design process, and how you've achieved results. You may be asked to walk through a case study.

• Skills Challenge/Test: A practical design exercise to assess your ability to create performance-oriented assets under timed conditions, possibly involving adapting existing concepts or responding to performance data.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, understanding of performance marketing, and alignment with company values.

Portfolio Review Tips:

• Highlight Performance: Showcase examples where your creative work directly led to measurable positive outcomes (e.g., increased CTR, lower CPA, higher ROAS). Quantify results whenever possible.

• Demonstrate Iteration: Include examples of how you've tested variations of a creative concept and what you learned from the results.

• Showcase Versatility: Include a range of formats (static, carousel, GIF) and platform examples (Meta, TikTok, Google).

• Explain Your Process: For each project, briefly outline the brief, your approach, the tools used, and the outcome.

• Keep it Concise: Focus on your strongest, most relevant work. Ensure your portfolio is easily navigable.

Challenge Preparation:

• Understand the Goal: Be clear that the challenge is about creating effective ads, not just beautiful ones.

• Rapid Ideation: Practice generating multiple creative concepts quickly.

• Platform Nuances: Be familiar with the creative best practices and restrictions for major ad platforms.

• Data Interpretation: If a challenge involves performance data, be prepared to interpret it and explain how it informs your design decisions.

• Presentation: Be ready to clearly articulate your design choices and their rationale.

📝 Enhancement Note: The emphasis on performance and iteration means the portfolio review and any practical tests will be heavily focused on demonstrable results and the candidate's ability to adapt their creative process based on data.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop for image editing and graphic creation. Strong working knowledge of Illustrator for vector work.

• Figma: Familiarity and ability to use for collaborative design and prototyping.

• Canva: Familiarity and ability to use for rapid asset creation and variation.

Analytics & Reporting:

• While not a primary requirement for this role, familiarity with performance metrics (CTR, Hook Rate, Hold Rate, CPA, ROAS) is a significant advantage and indicates the need for understanding how creative impacts these metrics. CRM & Automation:

• Project Management: Experience with Asana for task management and workflow tracking.

• Communication: Proficiency with Slack for real-time team communication and Google Workspace for document collaboration and sharing.

📝 Enhancement Note: The core technical requirements are centered around design software. However, the expectation to understand and translate performance metrics implies a need for an analytical mindset and the ability to work within a tech stack that supports data-driven marketing.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on creating work that drives measurable business results, rather than solely focusing on aesthetic appeal.

• Data-Driven: Decisions, particularly regarding creative iteration and optimization, are informed by performance data and analytics.

• Agile & Iterative: A culture that embraces rapid testing, quick feedback loops, and continuous improvement of creative assets.

• Collaborative: Open sharing of ideas and constructive feedback is encouraged across creative, marketing, and media buying teams.

• Ownership & Problem-Solving: Taking responsibility for creative output and proactively seeking solutions to design and performance challenges.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with performance strategists and media buyers, bridging the gap between creative execution and campaign strategy.

• Feedback Loop: A culture that values constructive feedback for rapid iteration and improvement.

• Shared Goals: A collective focus on achieving campaign objectives and driving revenue growth.

📝 Enhancement Note: The "You Might Be a Great Fit If You" section is a direct indicator of the team culture and values. Candidates should align with a mindset that prioritizes effectiveness and data, alongside creativity.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Meeting aggressive timelines for creating hundreds of ad variations monthly requires exceptional time management and efficiency.

• Balancing Creativity and Performance: Effectively merging artistic vision with the demands of data-driven performance metrics can be a continuous challenge.

• Rapid Iteration: Constantly adapting creative based on performance data and platform trends requires flexibility and a willingness to pivot quickly.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide array of creative assets and campaign placements.

Learning & Development Opportunities:

• Performance Creative Expertise: Deepen specialized knowledge in designing ads that specifically drive conversions and ROI.

• Data Interpretation Skills: Enhance understanding of marketing analytics and how to apply them to creative strategy.

• Motion Graphics & AI Tools: Develop proficiency in After Effects and explore the use of AI tools for creative generation, as suggested in the "Nice to Have" section.

• Cross-Functional Learning: Gain insights into paid media buying, campaign strategy, and brand marketing through close collaboration.

📝 Enhancement Note: The challenges are inherent to a fast-paced performance marketing environment. The growth opportunities are geared towards deepening specialized creative skills and broadening understanding of the broader marketing operations ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a creative asset. What was the data, what changes did you make, and what was the result?"

• "How do you approach creating multiple variations of an ad concept for A/B testing? What elements do you typically focus on changing?"

• "Walk me through your process for creating a high-converting static ad for a platform like Meta or TikTok. What are the key considerations?"

• "How do you balance brand guidelines with the need for performance-driven creative that might push creative boundaries?" Company & Culture Questions:

• "What do you know about Comfrt and our mission?"

• "How do you see your creative style aligning with a brand focused on comfort and mental wellness?"

• "Describe your ideal collaborative environment. How do you prefer to give and receive feedback?"

• "What does 'performance marketing' mean to you, and why are you drawn to it?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the problem you solved, your process, the tools used, and the measurable outcome.

• Quantify Your Impact: Use specific numbers and metrics (e.g., "Increased CTR by 15%", "Reduced CPA by 10%").

• Highlight Iteration: If possible, show examples of a concept before and after optimization based on data.

• Be Ready for the Test: Prepare for a practical design exercise by reviewing common ad formats and practicing quick ideation.

• Showcase Process: Be prepared to discuss your workflow, how you manage files, and how you collaborate with others.

📝 Enhancement Note: Interview questions will likely probe your understanding of performance marketing principles, your ability to translate data into design, and your collaborative approach within a fast-paced, results-oriented team.

📌 Application Steps

To apply for this Graphic Designer (Performance Marketing) position:

• Submit your application through the Greenhouse portal.

• Tailor your resume: Highlight experience in DTC e-commerce, performance marketing creative, and proficiency with Adobe Photoshop, Illustrator, Figma, and Canva. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features examples of static ads, carousels, and GIFs designed for performance marketing, with clear explanations of your process and results. Include any performance metrics you can share.

• Prepare your portfolio walkthrough: Be ready to discuss specific projects, explain your design choices, and articulate how your work contributed to campaign success.

• Research Comfrt: Understand their brand, mission, and target audience. Think about how your creative approach aligns with their values and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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