Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Spin Careers

Location: Ciudad de México, Mexico

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-11

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual execution of creative concepts, ensuring alignment with brand identity across all digital and campaign touchpoints.

• Develop high-impact master graphics and adaptable visuals for 360° campaigns, including digital, social media, CRM, OOH, and paid media.

• Collaborate closely with cross-functional teams, including copywriters, marketing, and product, to deliver cohesive and effective creative solutions.

• Maintain rigorous visual consistency across all communications by adhering to and evolving brand guidelines, while also proposing innovative visual directions.

📝 Enhancement Note: This role focuses on a Senior Creative Designer position, implying a need for strategic visual thinking beyond just execution. The emphasis on "designing with intention" and understanding business objectives suggests a need for candidates who can contribute to the strategic development of creative assets, not just their production.

📈 Primary Responsibilities

• Translate abstract creative concepts into compelling and clear visual assets that resonate with the brand's identity and messaging.

• Design master graphics for comprehensive 360° marketing campaigns, encompassing digital platforms, social media, customer relationship management (CRM) systems, out-of-home (OOH) advertising, and paid media channels.

• Create engaging visuals for ongoing communication efforts, including social media posts, email marketing campaigns, push notifications, in-app messaging, and digital banners.

• Develop versatile visual assets by creating from scratch or adeptly adapting key visuals across various formats, ensuring graphic strength and brand consistency are maintained.

• Partner with copywriters and marketing and product teams to brainstorm and develop creative solutions that meet business objectives and resonate with target audiences.

• Uphold and enforce brand guidelines to ensure a consistent and recognizable visual presence across all company communications and marketing materials.

• Proactively research and propose novel visual directions, styles, and graphic resources that can elevate the brand's aesthetic and market perception.

• Prepare final artwork files, ensuring they are production-ready for both digital and print applications as required.

• Actively participate in creative review sessions, articulating design rationales and incorporating constructive feedback.

📝 Enhancement Note: The responsibilities highlight a need for versatility in design application across diverse marketing channels. The emphasis on adapting key visuals without losing graphic strength points to a requirement for strong foundational design skills and a keen understanding of visual hierarchy and scalability.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior Creative Designer role.

Experience: 3–5+ years of hands-on experience in graphic design or digital design, with a proven track record of working with brands in agency, in-house, or startup environments.

Required Skills:

• Exceptional aesthetic sensibility, with a deep understanding of typography, color theory, composition, and visual rhythm.

• Proven ability to conceptualize creative ideas and translate them into detailed, high-quality graphic executions.

• Strong interpretative skills to understand and adapt brand tone and voice across diverse communication channels.

• Collaborative and team-oriented mindset, comfortable with providing and receiving constructive feedback to enhance creative output.

• Excellent organizational skills and an extreme attention to detail, crucial for managing complex design projects and ensuring accuracy.

• Demonstrated capacity to manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines.

• Proactive approach to identifying and suggesting visual improvements and innovative design solutions.

• Proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Expertise in preparing final artwork files for production, understanding requirements for both digital and print media.

• Solid understanding of design principles for social media and performance marketing campaigns. Preferred Skills:

• Proficiency in Figma, particularly for digital asset creation and collaborative design workflows.

• Basic knowledge or experience in motion graphics or video editing to enhance creative assets.

• Experience with illustration, lettering, or other distinctive graphic skills that can add unique value to brand assets.

• Familiarity with contemporary visual trends and the ability to integrate them thoughtfully into brand designs.

📝 Enhancement Note: The requirement for "design for social media and performance marketing" and "campaign adaptations" suggests that candidates with experience in data-informed design and rapid asset iteration will be highly valued. The preference for Figma indicates a leaning towards modern, collaborative design tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects that demonstrate strong conceptual thinking and visual execution across various media (digital, social, campaigns).

• Examples of successful brand identity work, illustrating the ability to create and maintain consistent visual systems.

• Case studies or project examples that highlight the process of translating business objectives into effective visual solutions.

• Demonstration of adaptability by showcasing how key visuals were transformed for different formats and channels without compromising design integrity.

• Inclusion of work that reflects an understanding of digital design principles, including hierarchy, legibility, and responsive design considerations. Process Documentation:

• Visual documentation of the design process, from initial concept development and mood boards to final artwork.

• Examples of how brand guidelines were applied and, where appropriate, how new visual directions were proposed and integrated.

• Demonstration of workflow efficiency, such as how projects were managed, iterated upon, and prepared for production.

• Evidence of collaboration, perhaps through examples of integrated work with copywriters or marketing teams.

📝 Enhancement Note: For a Senior Creative Designer role, the portfolio should not just showcase final assets but also the strategic thinking and process behind them. Emphasis should be placed on demonstrating how design decisions directly supported business goals and brand objectives, particularly in performance-oriented channels.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority (3-5+ years of experience), location (Ciudad de México, Mexico), and the emphasis on strategic creative thinking, a competitive salary range would be estimated between MXN $35,000 to $60,000 per month. This range accounts for the need for advanced design skills, brand strategy understanding, and proficiency with industry-standard tools.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning, including workshops and training in design software and creative strategies.

• Paid time off, including vacation days and holidays.

• Potential for performance-based bonuses or incentives.

• Access to company-sponsored events and team-building activities.

• Employee assistance programs.

Working Hours: The role is specified as full-time, typically involving around 40 hours per week. While on-site, there may be some flexibility in daily start and end times, subject to team coordination and project deadlines.

📝 Enhancement Note: The salary estimate is based on market research for senior graphic and creative designers in major Mexican metropolitan areas like Mexico City. It considers the average compensation for roles requiring proficiency in Adobe Creative Suite and Figma, and a minimum of 3-5 years of experience. Benefits are standard offerings for full-time positions in established companies within the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Spin Careers operates within the Fintech and Digital Services sector, specifically focusing on enriching and simplifying users' lives through financial and digital solutions. This includes a digital wallet (Spin by OXXO), a loyalty program (Spin Premia), and business solutions (NetPay, OXXO PAY).

Company Size: Spin Careers is part of FEMSA, a large multinational conglomerate. While Spin itself may be a growing unit, its affiliation with FEMSA suggests a dynamic environment with the resources and structure of a larger organization, offering a blend of startup agility and corporate stability.

Founded: Spin's business unit is relatively new, focusing on innovation within the established FEMSA framework to create a modern digital ecosystem. This implies a culture that values forward-thinking, digital transformation, and customer-centric solutions.

Team Structure:

• The Creative Designer will likely be part of a Marketing or Brand team, working alongside copywriters, other designers, and marketing specialists.

• Reporting will likely be to a Creative Lead, Art Director, or Marketing Manager, with close collaboration across Product and Digital teams.

• Cross-functional collaboration is key, involving regular interaction with marketing strategists, product managers, and potentially business development teams to ensure creative assets align with overarching business objectives. Methodology:

• The team likely employs agile methodologies for campaign development and execution, allowing for rapid iteration and adaptation based on performance data.

• Data analysis is crucial for understanding campaign effectiveness, informing creative decisions, and optimizing future visual strategies.

• Workflow optimization is a continuous process, aiming for efficient asset creation and deployment across multiple channels.

Company Website: spin.com

📝 Enhancement Note: Spin's positioning as a digital innovation unit within FEMSA suggests a culture that balances established corporate practices with the agility and innovative spirit required in the fast-paced fintech and digital services space. The creative team will likely be expected to be adaptable, data-informed, and focused on user experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, indicating a mid-to-senior level position. It requires not only strong technical design skills but also the ability to contribute strategically to creative concepts, understand business objectives, and mentor or guide junior designers if applicable. The scope includes end-to-end creative asset development for multi-channel campaigns.

Reporting Structure: The designer will likely report to a Creative Director, Art Director, or Marketing Manager. They will be a key contributor within the marketing or brand department, collaborating closely with content creators, digital marketers, and product teams.

Operations Impact: The Creative Designer's work directly impacts Spin's brand perception, customer acquisition, and engagement rates. High-quality, on-brand visuals are critical for attracting and retaining users in the competitive digital and financial services market. Effective campaign design contributes directly to marketing ROI and business growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital campaign design, motion graphics, or UI/UX design principles within the fintech space.

• Leadership: Potential progression to Art Director or Creative Lead roles, managing creative projects and teams, and contributing more significantly to creative strategy.

• Skill Development: Access to ongoing training and development in new design tools, emerging visual trends, and marketing best practices to stay current in the industry.

• Cross-functional Exposure: Opportunities to work on diverse projects across Spin's ecosystem (Spin by OXXO, Spin Premia, Spin Negocios), broadening understanding of different business needs and user segments.

📝 Enhancement Note: The "Senior" title suggests that candidates are expected to operate with a degree of autonomy and strategic input. Growth opportunities will likely involve taking on more complex projects, leading creative initiatives, and potentially mentoring junior team members, aligning with typical career progression in creative departments.

🌐 Work Environment

Office Type: This is an on-site role in Ciudad de México, Mexico. The office environment at Spin, as part of FEMSA, is likely modern, collaborative, and equipped with the necessary technology to support creative work.

Office Location(s): Ciudad de México, Mexico. Specific office details regarding accessibility and amenities would be provided during the interview process.

Workspace Context:

• The workspace will foster collaboration, with opportunities for brainstorming sessions and feedback exchanges with marketing, product, and other creative team members.

• Access to industry-standard design software and hardware is expected, including Adobe Creative Suite and potentially Figma workstations.

• The environment encourages creativity and innovation, with a focus on developing visually appealing and effective marketing materials.

Work Schedule: The standard working hours are approximately 40 hours per week, Monday through Friday. While adherence to a schedule is expected, there may be periods of intense work around campaign launches or deadlines, requiring flexibility.

📝 Enhancement Note: The on-site requirement suggests an emphasis on in-person collaboration, team synergy, and direct interaction, which can be beneficial for creative brainstorming and feedback loops crucial for design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Creative Assessment/Case Study: Candidates may be asked to complete a design challenge or present a case study from their portfolio, demonstrating their ability to interpret briefs, develop concepts, and execute designs aligned with brand strategy. This would likely focus on translating a business objective into a visual campaign.

• Team/Hiring Manager Interviews: Discussions focused on your design philosophy, experience, problem-solving skills, and how you approach collaboration, feedback, and brand consistency. Expect questions about your experience with specific tools and campaign types.

• Cultural Fit Interview: An assessment of how well your working style and values align with Spin's culture, emphasizing collaboration, innovation, and customer focus.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role (campaign design, digital assets, brand consistency).

• Showcase Process: For each project, clearly articulate the brief, your role, the problem you solved, your design process (sketches, iterations), and the final outcome, including any measurable results if available.

• Highlight Brand Alignment: Emphasize how your designs adhered to or evolved brand guidelines and contributed to the brand's overall identity.

• Demonstrate Versatility: Include examples that show your ability to design for different channels (social, digital ads, email) and adapt visuals effectively.

• Technical Proficiency: Ensure your portfolio demonstrates proficiency with Adobe Creative Suite and, ideally, Figma. Mention any motion graphics or video editing skills if applicable.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and brand constraints.

• Think Strategically: Before jumping into design, outline your approach, considering how the visuals will serve the business goals.

• Emphasize Brand Consistency: Ensure your proposed solution aligns with Spin's established brand identity, or clearly justify any proposed deviations.

• Prepare to Articulate Rationale: Be ready to explain your design choices, including color palettes, typography, and imagery, and how they support the campaign objectives.

📝 Enhancement Note: The interview process will likely heavily emphasize the candidate's portfolio and their ability to articulate the strategic thinking behind their designs. Candidates should prepare to discuss how their creative work contributes to business objectives and brand growth, especially within a fintech context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator (vector graphics, logos, illustrations), Photoshop (image editing, manipulation, digital assets), and InDesign (layout, print production, multi-page documents).

• Figma: Highly preferred for digital design, prototyping, and collaborative workflows, especially for web and app interfaces.

• Other Adobe Tools: Familiarity with After Effects or Premiere Pro for basic motion graphics or video editing is a plus.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts performance metrics tracked via analytics tools (e.g., Google Analytics, social media analytics platforms) is beneficial. CRM & Automation:

• Understanding how visual assets are deployed through CRM platforms (for email marketing) and marketing automation tools. Integration Tools:

• Familiarity with design handoff tools or processes that integrate design workflows with development or marketing automation platforms.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline requirement. The strong preference for Figma indicates a modern design workflow that values collaboration and digital-native design capabilities. Experience with motion graphics is a significant advantage.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and serving the needs of Spin's users through intuitive and engaging digital experiences.

• Innovation & Agility: Embracing new ideas, technologies, and agile methodologies to adapt quickly in the fast-paced fintech landscape.

• Collaboration: Fostering a team environment where open communication, feedback, and mutual support are encouraged across departments.

• Excellence & Detail: A commitment to high-quality execution, with meticulous attention to detail in all creative outputs.

• Impact-Driven: Focusing on how creative work contributes to tangible business outcomes and user value.

Collaboration Style:

• The team likely operates with a highly collaborative approach, valuing input from various disciplines (marketing, product, copy) to achieve cohesive campaign results.

• Expect a culture of constructive feedback, where designers are encouraged to share their work early and often, and to provide thoughtful critiques to colleagues.

• Knowledge sharing is likely promoted, with opportunities to learn from peers and contribute to a collective understanding of design best practices and emerging trends.

📝 Enhancement Note: Spin's culture, influenced by FEMSA and its focus on digital innovation, likely emphasizes a blend of structured processes and a forward-thinking, user-focused mindset. The creative team will be expected to be both a strategic partner and a highly skilled executor of visual communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution: Balancing the need to maintain a consistent brand identity with the requirement to propose new visual directions and stay relevant with contemporary trends.

• Rapid Iteration: Adapting quickly to the fast-paced fintech market, which may require rapid design iterations and campaign adjustments based on performance data.

• Cross-Functional Alignment: Ensuring creative vision aligns with diverse stakeholder needs across marketing, product, and business development, requiring strong communication and negotiation skills.

• Scalability of Assets: Creating visuals that are effective across a wide range of platforms and formats, from small social media icons to large OOH displays, without losing impact.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in areas like advanced digital design techniques, motion graphics, or UI/UX principles through workshops, online courses, or internal training.

• Industry Exposure: Potential to attend industry conferences or webinars focused on design, marketing, and fintech trends.

• Mentorship: Access to guidance from senior creative leaders or art directors within Spin or FEMSA, fostering career development and strategic thinking.

• Project Variety: Exposure to a diverse range of projects across Spin's different business units, allowing for broad skill application and learning.

📝 Enhancement Note: The challenges presented are typical for a creative role in a dynamic, digital-first company. Growth opportunities will likely focus on expanding technical skills, strategic contribution, and potentially leadership within the creative function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a clear visual campaign. What was your process, and what were the results?" (Focus on your strategic approach, problem-solving, and ability to link design to business outcomes.)

• "How do you ensure visual consistency across multiple channels and formats while also bringing fresh creative ideas to the table?" (Prepare examples of balancing brand guidelines with innovation.)

• "Walk us through a project in your portfolio where you had to adapt key visuals for different platforms. What were the challenges, and how did you overcome them?" (Demonstrate your understanding of asset scalability and cross-channel application.) Company & Culture Questions:

• "What do you know about Spin and FEMSA, and how do you see your creative contributions fitting into our mission?" (Research Spin's products and target audience; understand the synergy between Spin and FEMSA.)

• "How do you approach receiving and giving creative feedback? Describe a situation where feedback significantly improved your design." (Highlight your collaborative spirit and receptiveness to critique.)

• "What are your thoughts on contemporary visual trends in the fintech or digital services space?" (Showcase your awareness of industry aesthetics and how they apply to Spin's brand.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the execution, and the outcome.

• Focus on Impact: Quantify results whenever possible (e.g., increased engagement, improved conversion rates). If not possible, articulate the intended impact and the strategic rationale behind your design choices.

• Highlight Collaboration: Mention your interactions with copywriters, marketing managers, or product teams and how that collaboration contributed to the final piece.

• Be Prepared for Live Design/Critique: If a design challenge is given, show your thought process. If presenting existing work, be ready for detailed questions about your creative decisions and technical execution.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also strategic thinking, brand understanding, and collaborative capabilities. Candidates should be ready to articulate the "why" behind their design decisions, connecting them to business objectives.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your most relevant projects, focusing on those that demonstrate brand identity work, campaign design (digital, social, CRM), and asset adaptation. Ensure your portfolio is easily accessible (e.g., via a personal website or a professional platform like Behance).

• Tailor Your Resume: Highlight your experience with Adobe Creative Suite, Figma, and any specific campaign types mentioned in the job description (e.g., performance marketing, social media). Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating the story behind your portfolio pieces, focusing on your design process, strategic thinking, and the impact of your work. Be ready to discuss your experience with brand guidelines and cross-functional collaboration.

• Research Spin: Familiarize yourself with Spin's ecosystem (Spin by OXXO, Spin Premia, Spin Negocios) and its target audience. Understand their current visual branding and marketing efforts to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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