Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: MySecretCase Srl

Location: Milan, Lombardy, Italy

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 15, 2026

Experience Level: Mid-level (2-3 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute compelling visual assets for web and digital channels, focusing on conversion optimization and brand consistency.

• Develop and refine layouts for e-commerce touchpoints, ensuring a seamless and engaging user experience.

• Create impactful newsletter designs, considering structure, visual composition, and cross-client compatibility.

• Collaborate with cross-functional teams to enhance the visual performance of digital content and drive business objectives.

• Contribute to the evolution of brand identity through innovative and adaptable visual communication strategies.

📝 Enhancement Note: This role is positioned within Marketing & Design Operations, emphasizing the critical interplay between creative execution and operational efficiency in digital marketing and e-commerce. The focus on conversion optimization and performance improvement indicates a need for a designer who understands the business impact of their work, aligning with revenue operations principles.

📈 Primary Responsibilities

• Ideate, design, and produce a wide range of graphic materials for the company's web presence and digital marketing campaigns.

• Develop clean, user-centric layouts for various digital touchpoints, including website banners, social media graphics, and ad creatives, with a strong emphasis on conversion rates.

• Create and adapt visual assets that rigorously adhere to the MySecretCase brand guidelines, ensuring consistency across all platforms.

• Design effective and engaging email newsletters, focusing on optimal structure, compelling visual composition, and adaptability across different email clients.

• Partner closely with marketing, product, and e-commerce teams to continuously improve the visual appeal and performance of digital content.

• Conduct A/B testing on visual elements to identify and implement improvements that enhance user engagement and conversion rates.

• Stay abreast of emerging design trends, AI applications in design, and best practices in digital and e-commerce visual communication.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and performance-driven execution, crucial for an operations-focused role. The emphasis on "conversion-oriented layouts" and "improving visual performance" suggests that success in this role will be measured by tangible business outcomes, not just aesthetic appeal.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, or a related field is highly recommended. A strong portfolio demonstrating practical application of design principles will be prioritized.

Experience: 2-3 years of professional experience as a Graphic Designer, with a significant portion dedicated to digital or e-commerce environments.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign are essential for creating high-quality visual assets.

• Figma Expertise: Strong working knowledge of Figma for collaborative design, prototyping, and handoff to development teams.

• Digital Design Principles: Deep understanding of UI/UX principles, web design best practices, and responsive design for various devices.

• Visual Communication: Proven ability to translate brand messaging and marketing objectives into compelling visual narratives.

• Layout Design & Typography: A keen eye for aesthetic composition, balance, and effective use of typography to enhance readability and impact.

• Brand Identity Management: Experience in creating and maintaining consistent brand visuals across diverse digital platforms.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in execution and adherence to brand standards.

• Collaboration & Teamwork: Excellent interpersonal skills and the ability to work effectively within a cross-functional team.

Preferred Skills:

• E-commerce Design Experience: Previous work on e-commerce platforms, understanding conversion funnels and user journey optimization through design.

• Newsletter Design & Email Marketing: Specific experience in designing effective email campaigns that drive engagement and conversions.

• Interest in AI in Design: Curiosity and a willingness to explore how Artificial Intelligence can be leveraged in creative and communication processes.

• Basic Understanding of HTML/CSS: Familiarity with web development fundamentals can aid in designing for the web and collaborating with developers.

📝 Enhancement Note: The emphasis on both Adobe Suite and Figma indicates a need for a designer who can handle both detailed asset creation and collaborative UI/UX design workflows, common in fast-paced digital operations. Experience in e-commerce and a curiosity for AI are particularly relevant for a forward-thinking company like MySecretCase.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 distinct projects that demonstrate your design process from concept to completion, highlighting problem-solving and strategic thinking.

• Digital Focus: Prioritize projects that involve web design, digital marketing assets, social media campaigns, or e-commerce interfaces.

• Brand Consistency Examples: Include examples where you successfully applied or evolved brand guidelines across multiple platforms.

• Conversion-Oriented Design: If possible, include projects where design directly contributed to measurable improvements in user engagement, conversion rates, or other key performance indicators.

• Tool Proficiency Showcase: Ensure your portfolio visually communicates your skill with Adobe Creative Suite and Figma, perhaps through examples of wireframes, mockups, or interactive prototypes.

Process Documentation:

• Workflow Design: Be prepared to discuss how you approach design projects, from initial brief and conceptualization through to final asset delivery and iteration.

• Collaboration Methods: Detail how you collaborate with marketing teams, developers, and other stakeholders to ensure design alignment and project success.

• Performance Measurement Integration: Explain how you consider user behavior and performance metrics when making design decisions and how you've used data to inform your creative output.

📝 Enhancement Note: For a role that bridges creative and operational functions, a portfolio that demonstrates a structured design process, an understanding of digital performance, and collaborative efficiency is crucial. This goes beyond simply showcasing finished work to illustrating how the designer operates within a business context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-3 years of experience in Milan, Italy, the estimated annual salary range is €28,000 - €38,000. This estimate considers the cost of living in Milan, the company's industry (e-commerce/consumer goods), and the specific skill set required.

Benefits:

• Flexible Working Hours: Offers adaptability to personal schedules, promoting work-life balance and operational efficiency.

• Menstrual Leave: A progressive policy that supports employee well-being and acknowledges specific physiological needs.

• Company Events: Regular social gatherings and team-building activities designed to foster a strong company culture and team cohesion.

• Professional Development Support: Opportunities for growth and learning within a dynamic and expanding company.

• Creative Work Environment: Access to tools and a culture that encourages innovation and experimentation in design.

Working Hours: Full-time employment is expected, with flexible working hours offered to promote work-life balance. This flexibility allows for better management of personal time while ensuring operational needs are met.

📝 Enhancement Note: The salary range is an estimate based on current market data for Graphic Designers in Milan, Italy, considering the specified experience level. Benefits like flexible hours and menstrual leave highlight the company's progressive approach to employee well-being, which can be attractive to operations professionals valuing work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: MySecretCase operates within the consumer goods and e-commerce sector, specifically focusing on sexual wellness and education. This niche industry requires a sensitive, modern, and educational approach to marketing and product development. The company aims to normalize sexual well-being and relational health through innovative products and content.

Company Size: MySecretCase is likely a growing small to medium-sized enterprise (SME), indicated by the direct mention of the founder in the interview process and the "fast growth" ambition. This size often means a dynamic environment where individuals can have a significant impact and wear multiple hats.

Founded: Founded in 2014, MySecretCase has established itself as a key player in the Italian market, aiming to fill a gap in innovative and quality sex toys. This history suggests a company that has navigated market entry and is now focused on expansion and brand building.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team, reporting to a Marketing Manager or Head of Design.

• Collaboration will be essential with e-commerce, content, product development, and potentially sales teams.

Methodology:

• Data-Driven Design: The role emphasizes creating "conversion-oriented" visuals, suggesting a data-informed approach to design where performance metrics influence creative decisions.

• Agile & Iterative: The mention of continuous improvement and adapting to different platforms implies an agile methodology, where designs are tested, refined, and iterated upon.

• Brand-Centric Communication: All visual output is expected to align with and elevate the MySecretCase brand identity, which is core to their educational and normalizing mission.

Company Website: https://lavora-con-noi.mysecretcase.com (Careers Portal) and https://www.mysecretcase.com/ (Main Website)

📝 Enhancement Note: Understanding the company's mission in sexual wellness is crucial. It implies a need for design that is both aesthetically pleasing and ethically responsible, balancing sensuality with education and accessibility. The SME context suggests a high-impact role with significant autonomy.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level, requiring 2-3 years of experience. It signifies a transition from junior execution to strategic contribution within the design function. The role is expected to take ownership of specific design projects and contribute to broader marketing objectives.

Reporting Structure: The designer will likely report to a marketing lead or a creative director. While direct reports are unlikely at this level, the role demands strong collaboration with various departments, including e-commerce, content, and product teams, fostering a cross-functional operational network.

Operations Impact: The Graphic Designer's work directly impacts key operational metrics such as website conversion rates, email open and click-through rates, brand perception, and overall customer engagement. By creating compelling visuals, the designer contributes to the efficiency and effectiveness of marketing campaigns and the e-commerce funnel. The role's focus on "conversion-oriented layouts" and "improving visual performance" underscores this direct operational impact.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like UI/UX design for e-commerce, email marketing design, or even explore motion graphics.

• Leadership: With proven success and additional experience, opportunities may arise to become a Senior Graphic Designer, lead small projects, or mentor junior designers.

• Cross-Functional Skill Development: Exposure to marketing strategy, content creation, and e-commerce operations can broaden skill sets beyond pure design, opening doors to broader marketing or digital operations roles.

• AI Design Integration: Learning to leverage AI tools effectively in the design process could become a unique specialization and growth avenue.

📝 Enhancement Note: The growth path emphasizes not just design skill progression but also the development of operational acumen, preparing the candidate for roles that require a strategic understanding of how design contributes to business performance.

🌐 Work Environment

Office Type: The role is on-site in Milan, Italy, indicating a traditional office-based work environment. This setup typically fosters strong team collaboration, spontaneous idea-sharing, and a clear separation between work and home life.

Office Location(s): The office is located at Corso Cristoforo Colombo, 7, 20144 Milan. This address places it within a well-established area of Milan, likely with good public transport links, which is a practical consideration for daily commuting.

Workspace Context:

• Collaborative Environment: The on-site nature suggests a workspace designed for team interaction, where designers can easily consult with colleagues from marketing, content, and other departments.

• Tools & Technology: Access to modern design software (Adobe Suite, Figma) and potentially other digital marketing tools will be standard. The company's progressive stance suggests a willingness to invest in necessary creative technology.

• Team Interaction: Opportunities for in-person brainstorming sessions, design critiques, and cross-functional project meetings are inherent to an on-site role.

Work Schedule: Full-time employment with flexible working hours is offered. While the core hours will need to align with operational needs and team collaboration, the flexibility allows for better personal time management, which is beneficial for maintaining focus and creativity in design work.

📝 Enhancement Note: The on-site requirement in Milan, combined with flexible hours, offers a balance between structured collaboration and personal autonomy, a common preference for professionals in creative and operations-focused roles.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and answer initial screening questions.

• Project Work: Candidates will receive a practical design challenge (project work) to assess their skills, creativity, and understanding of the company's brand and objectives. This is a critical step for demonstrating practical application.

• Technical Interview: A discussion with the relevant team (likely marketing or design leads) to delve into design skills, technical proficiency (Adobe Suite, Figma), and approach to design challenges.

• Motivational & Cultural Fit Interview: A final interview, potentially with People & Culture and the Founder, to assess alignment with company values, long-term potential, and cultural fit within the informal and free environment.

Portfolio Review Tips:

• Tailor Your Portfolio: Curate your portfolio to highlight projects most relevant to digital design, e-commerce, and brand communication. Emphasize projects that show conversion-focused thinking.

• Showcase Your Process: For each project, briefly explain your thought process, the problem you were solving, your design choices, and the outcome. Use visuals to illustrate key stages (e.g., wireframes, mood boards, user flows).

• Quantify Impact: If possible, include metrics or results demonstrating the success of your designs (e.g., "increased click-through rate by X%", "improved user engagement on Y page"). This is crucial for an operations-minded role.

• Highlight Tool Proficiency: Clearly demonstrate your command of Adobe Creative Suite and Figma. Include examples of how you've used these tools effectively.

• Address AI Curiosity: If you've experimented with AI design tools, be ready to discuss your findings, potential applications, and your perspective on its role in future design workflows.

Challenge Preparation:

• Understand the Brand: Thoroughly research MySecretCase's mission, target audience, existing visual identity, and tone of voice.

• Analyze Competitors: Review the visual communication strategies of competitors in the sexual wellness and e-commerce space.

• Focus on Conversion: Approach the project work with a strong understanding of how design can drive business objectives, particularly sales and engagement.

• Be Concise and Clear: Present your work and reasoning clearly and concisely, respecting any time limits provided for the project work and subsequent discussion.

📝 Enhancement Note: The emphasis on a "project work" and "cultural fit" interview highlights MySecretCase's approach to hiring. Candidates should prepare to demonstrate practical skills and alignment with the company's unique mission and environment. The portfolio review is a key opportunity to showcase operational impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design, photo editing, and layout creation (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI prototyping, and design system management, enabling efficient workflow and handoff.

• Email Marketing Platform (e.g., Mailchimp, Klaviyo): Familiarity with designing and implementing campaigns within such platforms will be advantageous for newsletter creation.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret website traffic and user behavior data can inform design decisions, especially regarding conversion optimization.

• E-commerce Platform Analytics (e.g., Shopify, custom backend): Awareness of metrics related to product page views, add-to-carts, and checkout completion is beneficial.

CRM & Automation:

• While not directly responsible for CRM management, an understanding of how visual assets are used within customer journeys managed by CRM systems could be beneficial.

📝 Enhancement Note: The core tools (Adobe Suite, Figma) are standard for graphic designers. However, the mention of AI and the need for conversion-oriented design suggests a broader digital marketing technology stack awareness would be highly valued.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating novel ideas and pushing creative boundaries, especially within the unique context of sexual wellness.

• Impact & Performance: A drive to create visuals that not only look good but also achieve measurable business results, aligning with operational efficiency and revenue goals.

• Inclusivity & Normalization: A commitment to creating content that is accessible, educational, and helps normalize conversations around sexual well-being.

• Collaboration & Openness: A culture that encourages open communication, feedback, and teamwork across departments.

• Freedom & Trust: An environment that provides autonomy and trusts employees to manage their work effectively, fostering a sense of ownership.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, content, and e-commerce teams, bridging creative execution with business objectives.

• Feedback-Driven Iteration: The team likely embraces a culture of constructive feedback to refine designs and improve outcomes.

• Knowledge Sharing: An informal and free environment encourages sharing of ideas, inspirations, and best practices related to design and digital communication.

📝 Enhancement Note: The company's values are a blend of progressive social mission and performance-driven business practices. A candidate who can embody both creativity and a results-oriented mindset will thrive here. The "free and informal" environment suggests a culture that values authenticity and open communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Conversion: Effectively designing visuals that are aesthetically aligned with MySecretCase's brand while also driving high conversion rates can be a complex challenge.

• Navigating Niche Market Sensitivities: Creating engaging and effective visuals for the sexual wellness industry requires careful consideration of tone, messaging, and visual representation to avoid misinterpretation.

• Keeping Pace with Digital Trends: The digital landscape evolves rapidly; staying current with design trends, platform best practices, and new technologies (like AI) is an ongoing challenge.

• Cross-Departmental Alignment: Ensuring design vision aligns with the diverse objectives and perspectives of different teams (marketing, product, legal) requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Specialized Design Training: Potential for courses or workshops in advanced UI/UX, motion graphics, or e-commerce specific design.

• Digital Marketing Insights: Deeper understanding of digital marketing strategies, analytics, and conversion optimization techniques through practical application.

• AI in Design Workshops: Opportunities to explore and learn about integrating AI tools into the design workflow for efficiency and innovation.

• Mentorship: Access to guidance from experienced marketing professionals, founders, or senior designers within the company.

📝 Enhancement Note: The challenges highlight areas where a proactive and adaptable designer can grow. The learning opportunities are geared towards enhancing both creative and operational skill sets relevant to the digital marketing and e-commerce space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new product landing page for MySecretCase to maximize conversion rates, considering our brand identity?" (Assesses problem-solving, brand alignment, and conversion focus)

• "Describe a time you had to balance creative vision with technical constraints or stakeholder feedback. How did you navigate it?" (Evaluates collaboration, adaptability, and conflict resolution)

Company & Culture Questions:

• "What interests you most about MySecretCase's mission and our approach to sexual wellness?" (Assesses cultural fit and alignment with company values)

• "How do you see your design philosophy contributing to our 'free and informal' work environment?" (Evaluates self-awareness and cultural integration)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies. Clearly articulate the problem, your solution, your process, and the results.

• Quantify Achievements: Wherever possible, use data to support the effectiveness of your designs (e.g., improved engagement, conversion rates, click-throughs).

• Showcase Figma & Adobe Skills: Be ready to walk through a Figma prototype or discuss specific techniques used in Adobe Suite to demonstrate your technical command.

• Discuss AI Exploration: If you have experience or interest in AI design tools, be prepared to share your thoughts on their potential benefits and challenges for a brand like MySecretCase.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, data-informed, and collaborative approach. Candidates should be ready to articulate how their design work directly contributes to business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your updated CV and answer the initial screening questions via the application link.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 strong case studies demonstrating digital design, e-commerce relevance, and conversion-focused thinking. Ensure it highlights your proficiency with Adobe Suite and Figma.

• Resume Optimization: Tailor your resume to emphasize relevant experience (2-3 years in digital/e-commerce design), key skills (Adobe Suite, Figma, conversion optimization), and quantifiable achievements.

• Project Work Preparation: Anticipate receiving a project work assignment. Research MySecretCase's brand thoroughly and approach the challenge with a focus on both creativity and business impact.

• Company Research: Understand MySecretCase's mission, values, and target audience. Prepare to articulate how your design approach aligns with their unique communication needs and informal culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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