Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Singapore

Job Type: PART_TIME

Category: Web Design / UI/UX Design

Date Posted: 2026-05-24

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on designing high-converting marketing pages and landing experiences for the Tendem AI project, requiring a strong blend of creative design and conversion-driven strategy.

• The Web Designer will be responsible for translating textual briefs and rough drafts into polished, on-brand, and web-ready designs, ensuring seamless integration with existing brand ecosystems.

• A core aspect of the role involves ensuring absolute visual consistency across interactive web pages, static PDFs, and social media materials to maintain a unified brand identity.

• The position demands meticulous attention to detail in preparing and packaging production-ready files, including organizing Figma frames and specifying assets for efficient developer handoff or no-code implementation.

📝 Enhancement Note: While the title is "Freelance Web Designer," the responsibilities and required skills lean heavily into UI/UX design principles, particularly for marketing and conversion-focused web assets. The role emphasizes the practical application of design tools like Figma and understanding the development handoff process, which are critical for GTM (Go-To-Market) and operations-adjacent design functions that support marketing and product launches.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on provided textual copy, outlines, or existing drafts, optimizing for user engagement and conversion rates.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that are easily implementable by developers or through no-code platforms.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for a seamless and efficient developer handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDF documents, and social media visuals, maintaining a cohesive brand experience.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends and best practices prior to delivery.

• Collaborate with Tendem Agents (AI + human) to understand task requirements and deliver designs that meet project briefs effectively.

📝 Enhancement Note: The responsibilities highlight a need for efficiency and structured workflows, common in operations-focused roles. The emphasis on "production-ready files," "systematic verification," and "efficient implementation" suggests a need for a designer who understands process and can deliver assets that minimize downstream friction for development and marketing teams.

🎓 Skills & Qualifications

Education:

Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and contributing to or utilizing design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, white space, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is required for clear communication and understanding of project briefs.

• Structured Approach: A user-centric and conversion-minded approach to design, with a strong eye for clarity and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently, manage time effectively, and deliver production-ready assets quickly.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for understanding implementation possibilities.

• Familiarity with digital marketing design principles and conversion rate optimization (CRO) strategies.

• Experience in building or maintaining design systems.

• Understanding of basic HTML/CSS principles to better inform design for implementation.

📝 Enhancement Note: The emphasis on Figma proficiency, auto-layout, design systems, and developer handoff are critical for GTM operations and product development cycles. These skills enable efficient asset creation and integration, reducing time-to-market and ensuring brand consistency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Examples: Your CV must include a link to your portfolio showcasing relevant web design examples, with a focus on marketing pages and landing pages.

• Conversion-Focused Case Studies: Demonstrate experience in designing for conversion, highlighting how your designs addressed specific business objectives and user journeys.

• Figma Proficiency Showcase: Include examples that highlight your skill in Figma, particularly regarding responsive design, auto-layout, and component-based design.

• Developer Handoff Documentation: If possible, include a section or example demonstrating how you prepare and document design specifications for developers or no-code tools.

Process Documentation:

• Workflow Design: Showcase a structured approach to design projects, from brief interpretation to final asset delivery, highlighting process steps and decision-making.

• Asset Organization & Specification: Demonstrate best practices for organizing design files and assets within Figma, along with clear specification documentation for implementation teams.

• Quality Assurance Integration: Illustrate how you integrate quality checks for responsiveness, consistency, and adherence to design standards before delivering final assets.

📝 Enhancement Note: For operations roles, a portfolio is often a substitute for direct experience in process implementation. This section emphasizes demonstrating a structured, efficient, and quality-focused design process, aligning with operational excellence principles. The request for "production-ready files" and "systematic verification" implies a need for process-oriented thinking.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Remote Work: Opportunity to work remotely from Singapore, offering a flexible work arrangement.

• Part-Time Engagement: Ideal for individuals seeking to supplement income or balance workload with other commitments, offering approximately 10-20 hours per week during active project phases.

• Exposure to AI Projects: Work on innovative projects within the Generative AI space, contributing to cutting-edge technology development.

• Freelance Independence: Engage as a freelance contributor, allowing for autonomy and control over your work schedule and project involvement.

• Potential for Ongoing Work: Opportunity to contribute to Tendem.ai and potentially other projects within the Mindrift platform, fostering a continuous stream of engagement.

Working Hours:

• Tasks are estimated to require around 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, applying only while the project is active. The role offers flexibility in scheduling these hours.

📝 Enhancement Note: The compensation is presented as an "up to" figure, common in freelance and gig economy roles. The benefits focus on flexibility and exposure to emerging tech, typical for part-time, remote, and project-based positions. The estimated working hours are a key indicator for part-time roles, requiring careful workload management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Generative AI, Human-AI Collaboration)

Company Size: (Inferred from LinkedIn data) Likely a growing startup or a company with multiple projects, as Mindrift connects specialists with various AI projects. Tendem.ai is a specific project within this ecosystem.

Founded: (Information not directly available for Mindrift, but the focus on AI suggests a modern, innovation-driven company.)

Team Structure:

• Project-Based Teams: You will be part of the Tendem project team, working alongside Tendem Agents (AI and human specialists) and potentially other freelance contributors.

• Cross-Functional Collaboration: Collaboration will occur with Tendem Agents, project managers, and potentially other designers or developers involved in the Tendem.ai ecosystem.

• Remote-First Culture: The company operates with a remote-first or remote-heavy approach, emphasizing asynchronous communication and self-management.

Methodology:

• Hybrid AI + Human System: The Tendem project utilizes a blend of AI for repetitive tasks and human specialists for critical thinking, domain expertise, and complex problem-solving.

• Data-Driven Design: Designs are expected to be conversion-driven, implying an approach that uses data and user insights to inform creative decisions.

• Agile Project Management: Given the nature of freelance projects and tech innovation, an agile or iterative approach to design and project execution is likely.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The context of Mindrift connecting specialists with AI projects indicates a platform model. The Tendem project specifically focuses on hybrid AI/human workflows, which requires clear communication and efficient handoffs between human contributors and AI systems or other human specialists. This mirrors operational needs for clear process documentation and execution.

📈 Career & Growth Analysis

Operations Career Level: This role can be seen as a specialized contributor role within a broader GTM or product development function. It's a mid-level specialist position focused on execution and quality assurance in design output.

Reporting Structure: As a freelance contributor on the Tendem project, you will likely report to a project manager or a lead specialist who oversees the project's creative direction and deliverables. Collaboration will be with Tendem Agents, which are not traditional hierarchical reports but functional collaborators.

Operations Impact:

• Brand Consistency: Ensures brand integrity across all digital marketing touchpoints, crucial for GTM success and customer perception.

• Conversion Optimization: Directly contributes to lead generation and user acquisition by designing effective landing pages and marketing sites.

• Development Efficiency: Streamlines the handoff process to developers or no-code platforms, reducing implementation time and potential errors, which is a key operational efficiency gain.

• Scalability Support: By creating reusable components and design systems, the role supports the scalability of marketing efforts and product interfaces.

Growth Opportunities:

• Specialization in AI-Adjacent Design: Develop expertise in designing for AI-powered platforms and hybrid human-AI systems.

• Portfolio Expansion: Gain experience with diverse projects and clients within the Mindrift network, building a robust portfolio.

• Skill Development in Conversion Design: Deepen understanding and application of conversion rate optimization (CRO) principles.

• Networking within the AI Community: Connect with innovators and specialists in the AI field through Mindrift's platform.

• Potential for Lead Roles: Successful freelance contributors may be considered for more senior or lead design roles on future projects.

📝 Enhancement Note: The growth opportunities are framed around specialization and portfolio building, which are key for freelance professionals. The "Operations Impact" section highlights how design contributes to core business functions like GTM and development efficiency, underscoring the operational relevance of the role.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals working from their own dedicated workspace.

Office Location(s): While the role is remote and based in Singapore, Mindrift itself may have headquarters elsewhere, but the work is performed independently by the freelancer.

Workspace Context:

• Independent Workstation: You will be expected to have your own reliable computer, stable internet connection, and a suitable environment for focused design work.

• Digital Collaboration Tools: The work environment relies heavily on digital communication and collaboration tools (e.g., Slack, email, project management software) for interaction with the team and Tendem Agents.

• Figma as Central Hub: Figma will be the primary tool for design creation and asset management, requiring a dedicated setup for its use.

• Asynchronous Communication: Given the remote and potentially global nature of collaborations, an ability to work effectively with asynchronous communication is beneficial.

Work Schedule:

• The role requires approximately 10-20 hours per week during active project phases.

• Flexibility is offered in scheduling these hours, allowing contributors to manage their time around other commitments, provided project deadlines are met.

📝 Enhancement Note: The fully remote, flexible schedule, and reliance on digital tools are characteristic of many modern operations and GTM roles that prioritize efficiency and talent acquisition irrespective of geographical location. The emphasis on self-management and asynchronous communication is key for remote operational success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for required experience, skills, and portfolio relevance.

• Portfolio Deep Dive: A detailed review of your portfolio, focusing on web design examples, conversion-driven case studies, and Figma proficiency.

• Skills Assessment/Technical Interview: May involve a discussion about your design process, problem-solving approach, and potentially a small design challenge or a review of specific Figma techniques.

• Cultural Fit/Project Alignment Call: A conversation to assess your understanding of the Tendem project, your approach to working with AI agents, and your suitability for a freelance, remote role.

• Offer and Onboarding: For successful candidates, an offer will be extended, followed by onboarding procedures for the Tendem project.

Portfolio Review Tips:

• Highlight Relevant Projects: Ensure your portfolio prominently features marketing pages, landing pages, and conversion-focused designs. Clearly label each project with its objective and your role.

• Showcase Figma Skills: Include examples that demonstrate your mastery of Figma, such as responsive design, auto-layout, interactive prototypes, and component libraries.

• Quantify Impact: Whenever possible, provide metrics or explain the intended impact of your designs on conversion rates or user engagement. Use case studies to tell the story of your process and results.

• Demonstrate Process: Explain your design process for key projects, from initial brief to final handoff. This shows your structured thinking and operational approach.

• Ensure Clarity and Professionalism: Your portfolio should be well-organized, visually appealing, and easy to navigate, reflecting your attention to detail.

Challenge Preparation:

• Understand Tendem.ai: Research the Tendem.ai project and Mindrift's mission to understand the context of the work.

• Prepare Design Scenarios: Be ready to discuss how you would approach designing a landing page for a specific AI service or translating a set of brand guidelines into a web layout.

• Figma Workflow: Familiarize yourself with best practices for Figma workflows, including team collaboration features, version control, and efficient asset export.

• Conversion Principles: Refresh your knowledge of conversion rate optimization (CRO) principles and how to apply them in web design.

📝 Enhancement Note: The emphasis on portfolio review and potentially a design challenge aligns with how many GTM and operations roles assess practical skills. Demonstrating a structured process, quantifiable results, and tool proficiency is crucial for operational roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Design Systems: Experience with creating, utilizing, or contributing to design systems for consistent branding and efficient design.

• Prototyping Tools (within Figma): For creating interactive mockups and demonstrating user flows.

Analytics & Reporting:

• Understanding of Analytics Principles: While not directly using analytics tools, a strong understanding of how designs impact metrics like conversion rates, bounce rates, and time on page is crucial.

• Data Interpretation: Ability to interpret performance data to inform design iterations for optimization.

CRM & Automation:

• No-code Platforms (Webflow, Framer): Familiarity with these platforms is highly desirable for understanding implementation constraints and possibilities, and for preparing assets efficiently.

• Asset Export Tools: Proficiency in exporting assets in various formats (SVG, PNG, JPG) and resolutions suitable for web implementation.

📝 Enhancement Note: The explicit mention of Figma and familiarity with no-code platforms points to a need for designers who can deliver assets that integrate smoothly into development and marketing workflows, crucial for operational efficiency in GTM.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Delivering production-ready assets quickly and accurately is paramount, reflecting an operational focus on speed and throughput.

• Quality & Consistency: Maintaining high standards for visual design, responsiveness, and brand alignment across all deliverables.

• Collaboration & Communication: Effectively communicating with project managers, Tendem Agents, and other stakeholders, especially in a remote, asynchronous environment.

• Problem-Solving: Independently troubleshooting design challenges and finding practical solutions to ensure project success.

• Data-Informed Creativity: Balancing creative vision with a data-driven approach to design for maximum conversion impact.

Collaboration Style:

• Remote & Asynchronous: Primarily working independently but with clear communication channels for updates, feedback, and collaboration.

• Feedback Integration: Openness to receiving and incorporating feedback from project leads and potentially AI-driven insights.

• Proactive Communication: Taking initiative to clarify requirements, report progress, and flag potential issues to maintain project momentum.

• Process Adherence: Following established workflows for design, asset packaging, and handoff to ensure smooth project execution.

📝 Enhancement Note: The values emphasize efficiency, quality, and clear communication, all critical attributes for successful operations professionals. The collaborative style reflects the realities of remote work and project-based teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Input: Effectively interpreting and translating the needs of hybrid AI + human systems into user-friendly designs.

• Maintaining Brand Consistency: Ensuring a unified brand experience across diverse digital touchpoints, especially when working with potentially disparate brand assets.

• Rapid Iteration & Delivery: Meeting project demands for quick turnarounds on high-quality, conversion-focused designs.

• Independent Problem-Solving: Navigating design challenges and technical implementation considerations with minimal direct supervision.

Learning & Development Opportunities:

• Specialization in AI-related Design: Gaining expertise in designing for the rapidly evolving AI technology sector.

• Conversion Rate Optimization (CRO) Expertise: Deepening practical application of CRO strategies through hands-on project work.

• Figma Advanced Techniques: Mastering advanced features in Figma, such as complex design systems, performance optimization, and collaborative workflows.

• No-Code Platform Integration: Understanding how designs are implemented in platforms like Webflow and Framer, enhancing your value proposition.

• Remote Freelance Management: Developing skills in self-management, client communication, and project scoping for freelance success.

📝 Enhancement Note: The challenges and growth opportunities are framed around evolving technologies and the demands of a freelance, project-based role, emphasizing adaptability and continuous learning, which are hallmarks of successful operations professionals.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI tool based solely on a textual description and a few brand colors?" (Assesses understanding of brief interpretation and creative problem-solving.)

• "Describe your process for ensuring visual consistency between a web page, a social media graphic, and a PDF pitch deck." (Evaluates workflow, attention to detail, and cross-platform thinking.)

Company & Culture Questions:

• "What interests you about working on the Tendem.ai project and Mindrift's mission?" (Assesses motivation and alignment with the company's focus.)

• "How do you manage your time and prioritize tasks when working remotely on a part-time, freelance basis?" (Evaluates self-discipline and time management skills.)

Portfolio Presentation Strategy:

• Structure Your Walkthrough: For each selected project, clearly state the objective, your role, the challenges, your design process, the tools used (especially Figma), and the outcome or intended impact.

• Quantify Where Possible: If you have metrics (e.g., improved conversion rates, reduced bounce rates), present them clearly. If not, articulate the design choices made to achieve specific conversion goals.

• Showcase Figma Workflow: Be prepared to briefly explain your Figma setup, use of auto-layout, components, and how you prepare files for handoff.

• Highlight Process: Emphasize structured thinking, quality assurance steps, and how you translate requirements into functional, on-brand designs.

📝 Enhancement Note: The interview questions are designed to probe practical skills, process thinking, and alignment with remote/freelance work. Portfolio presentation should focus on demonstrating a structured, efficient, and results-oriented design approach, mirroring operational best practices.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the Workable application link, ensuring your resume is in English and your English proficiency is indicated.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest web design and UI/UX projects, with a specific emphasis on marketing pages, landing pages, and conversion-focused case studies.

• Resume Optimization: Tailor your resume to highlight your proficiency in Figma, your experience with responsive design, developer handoff best practices, and any relevant experience in digital marketing design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to conversion optimization, and your experience with Figma. Prepare to discuss how you ensure visual consistency and prepare assets for implementation.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem.ai project. Understand their mission to unlock the potential of Generative AI and how your design skills can contribute to their hybrid AI + human system.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding project scope, workload, and specific compensation structures, should be verified directly with Mindrift during the application and interview process.