Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: United Kingdom

Job Type: PART_TIME

Category: Web Design & Development / Digital Marketing Operations

Date Posted: May 24, 2026

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive specialized data scraping workflows by providing critical thinking, domain expertise, and layout skills for web-based materials within the Tendem project.

• Own the look and feel of all web-based marketing materials, ensuring consistency, polish, and alignment with the broader brand ecosystem.

• Collaborate with AI agents and human specialists to transform briefs and rough drafts into clean, on-brand, and easily implementable web designs.

• Focus on designing high-converting marketing pages, landing experiences, and conversion-driven layouts with a structured, user-centric approach.

📝 Enhancement Note: This role is a specialized freelance position within the Tendem project, focusing on the visual and conversion aspects of web design for marketing materials. It requires a blend of creative design skills and an understanding of how to optimize web elements for user engagement and developer implementation. The "hybrid AI + human system" implies a need for clear communication and structured design handoffs.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends before delivery.

• Collaborate with Tendem Agents and other specialists to refine design concepts and ensure they meet project objectives.

• Proactively identify opportunities for design improvements that enhance user experience and conversion rates.

📝 Enhancement Note: The responsibilities emphasize the end-to-end process of web design for marketing, from conceptualization based on provided content to final asset delivery and quality assurance. The mention of "Tendem Agents" suggests a need for efficient and structured communication and workflow integration with AI-assisted processes.

🎓 Skills & Qualifications

Education:

Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above (required).

• Structured Approach: A user-centric and conversion-minded approach to design.

• Visual Acuity: Strong eye for clarity, white space, and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets quickly.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for rapid prototyping or implementation.

• Familiarity with digital marketing principles and conversion rate optimization (CRO) strategies.

• Experience in visual communications and translating brand guidelines into digital assets.

• Understanding of basic HTML/CSS principles for better developer collaboration.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff highlights the practical, implementation-focused nature of this role. The requirement for a portfolio with relevant web design cases is critical for assessing these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: A robust portfolio showcasing at least 2-3 detailed case studies of web design projects, specifically highlighting marketing pages, landing pages, or simple marketing sites.

• Figma Proficiency Demonstration: Examples within the portfolio that clearly illustrate the use of Figma for responsive layouts, auto-layout components, and design system elements.

• Conversion-Focused Design Examples: Visual evidence of designs that prioritize user flow, clarity, and conversion elements, explaining the strategic thinking behind the layout.

• Developer Handoff Samples: Documentation or screenshots demonstrating how design specifications, assets, and prototypes were prepared for developer implementation.

• Brand Consistency Showcase: Projects that demonstrate the ability to maintain visual consistency across different digital touchpoints (web, social, PDFs).

Process Documentation:

• Workflow Design: Ability to articulate the process followed from receiving a brief or draft to delivering final, production-ready design assets.

• Quality Assurance: Documentation of the systematic verification steps taken to ensure responsiveness, spacing, clarity, and adherence to design trends before delivery.

• Asset Management: Clear organization of design files and exported assets, demonstrating best practices for handoff and future reference.

• System Integration: Understanding of how designs translate to various implementation platforms (developers, no-code tools) and how to best prepare for these integrations.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evaluation tool. It must clearly demonstrate practical skills in Figma, conversion-focused design, and the technical aspects of preparing assets for implementation, reflecting a structured and efficient design process.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent.

• Note: Compensation varies across projects depending on scope, complexity, and required expertise. This is an estimate and not a guaranteed workload or compensation level for all tasks.

Benefits:

• Freelance Flexibility: Ability to work part-time, remotely, and manage workload around active project phases.

• Global Collaboration: Opportunity to work with AI projects from major tech innovators and a diverse global network of specialists.

• Skill Development: Exposure to specialized data scraping workflows and hybrid AI + human systems, fostering learning in emerging tech areas.

• Varied Projects: Potential to contribute to different Tendem projects on the Mindrift platform, offering diverse work experiences.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

• Flexible working hours to accommodate remote work and project demands.

📝 Enhancement Note: The compensation is presented as an "up to" figure, indicating performance-based or project-specific rates. The benefits focus on the flexibility, learning opportunities, and unique project exposure inherent in a freelance role within an innovative tech platform. The estimated hours are indicative of project intensity, not a fixed schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence, Platform Services

Company Size: The provided data does not specify Mindrift's exact company size. However, as a platform connecting specialists with AI projects, it suggests a lean, agile, and globally distributed operational model.

Founded: The company was founded in 2020.

Team Structure:

• Project-Based Teams: The Tendem project implies a team structure focused on specific AI initiatives, bringing together specialists for defined periods.

• Hybrid AI + Human System: This indicates a unique operational model where human expertise complements AI capabilities, requiring clear communication and collaboration protocols between human specialists and AI agents.

• Cross-Functional Collaboration: Web designers will likely collaborate with AI agents, project managers, and potentially other specialists (e.g., data scientists, content specialists) to deliver project outcomes.

Methodology:

• Data-Driven Operations: The platform leverages specialists to enhance AI projects, suggesting a focus on data quality and expert-driven insights.

• Agile Project Execution: Project-based work and flexible hours point towards agile methodologies for managing tasks and deliverables.

• Efficiency through Automation: The use of AI agents for repetitive tasks highlights a commitment to optimizing workflows and leveraging technology for efficiency.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates at the intersection of AI and human expertise, suggesting a culture that values specialized skills, collaboration, and innovation. The Tendem project is a key initiative, and the freelance model indicates a flexible, results-oriented work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist/Contributor level within the Freelance/Tendem project framework. It's ideal for experienced web designers looking to apply their skills in a project-based, remote setting.

Reporting Structure:

• As a freelance contributor, direct reporting lines may be less formal, but project deliverables will be overseen by project leads or designated points of contact within Mindrift or the Tendem project.

Operations Impact:

• The Web Designer's contributions directly impact the user experience and conversion rates of marketing materials for AI projects, influencing the perception and adoption of Tendem's AI solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, conversion-driven design, and integrating design with AI-assisted workflows.

• Portfolio Expansion: Gain experience working on high-profile AI projects with major tech innovators, enhancing professional credibility.

• Platform Engagement: Potential to contribute to multiple Tendem projects, broadening exposure to different AI applications and client needs.

• Emerging Technologies: Develop a unique understanding of how human creativity and AI collaborate in real-world applications.

📝 Enhancement Note: This role offers growth through specialization and portfolio enhancement within the burgeoning field of AI-human collaboration. It's less about traditional corporate ladder climbing and more about expanding expertise and project experience in a cutting-edge domain.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as "TELECOMMUTE," meaning work is performed remotely.

Office Location(s):

Workspace Context:

• Independent Workstation: Requires a personal setup with reliable internet access and the necessary design software (primarily Figma).

• Digital Collaboration Tools: Reliance on digital communication platforms for interaction with project managers, AI agents, and potentially other human specialists.

• Focus on Output: The environment is geared towards efficient, high-quality output, with minimal emphasis on traditional office-based collaboration.

Work Schedule:

• Flexible, with an estimated 10–20 hours per week during active project phases.

• Requires self-management to meet project deadlines and deliver assets promptly.

📝 Enhancement Note: The remote nature of this role emphasizes autonomy and self-discipline. The "United Kingdom" designation is a primary geographical requirement, but the "TELECOMMUTE" type suggests the work itself is fully remote within that region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for meeting minimum experience and skill requirements, with a crucial check for a portfolio link and relevant web design case studies.

• Portfolio Deep Dive: Candidates may be asked to walk through specific case studies from their portfolio, explaining their design process, problem-solving approach, and the impact of their work.

• Skills Assessment (Potential): A short design task or a discussion around design challenges related to conversion or developer handoff might be part of the process.

• English Proficiency Check: Verification of upper-intermediate English level, likely through direct conversation during interviews.

• Final Discussion: A wrap-up conversation to discuss project fit, availability, and compensation expectations.

Portfolio Review Tips:

• Highlight Relevant Projects: Prioritize web design projects, especially those involving landing pages, marketing sites, or conversion-focused layouts.

• Showcase Figma Skills: Clearly demonstrate your proficiency with Figma, including use of auto-layout, components, and responsive design techniques.

• Explain Your Process: For each case study, articulate your design thinking, problem-solving steps, and how you translated requirements into design solutions.

• Quantify Impact: Where possible, include metrics or explain how your designs contributed to conversion goals or improved user experience.

• Prepare for Handoff Discussion: Be ready to discuss how you prepare assets and specifications for developers or no-code platforms.

• Ensure Portfolio is Accessible: Provide a clear, working link to your portfolio. Applications without this will be disqualified.

Challenge Preparation:

• Review Conversion Best Practices: Refresh your knowledge on landing page design principles, A/B testing concepts, and elements that drive conversions.

• Figma Mastery: Be prepared to discuss advanced Figma features or potentially perform a live demonstration of your skills.

• Scenario-Based Questions: Anticipate questions about how you would approach designing a specific type of marketing page or resolving a layout inconsistency.

• English Communication: Practice articulating your design ideas and technical explanations clearly and concisely in English.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must meticulously curate it to showcase specific skills relevant to conversion-focused web design and developer handoff using Figma.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency required for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems. This is the core design tool for this role.

Design & Prototyping:

• Prototyping Tools (within Figma): Experience in creating interactive prototypes to visualize user flows and interactions.

• Asset Exporting: Proficient in exporting various asset types (SVG, PNG, JPG) at different resolutions for web use.

Collaboration & Handoff:

• No-code Platforms (Familiarity): Understanding of how designs translate to platforms like Webflow, Framer, or similar, facilitating efficient implementation.

• Version Control (within Figma): Implicitly, the ability to manage design versions and iterations.

• Communication Platforms: Likely use of Slack, email, or similar for project communication with Mindrift.

Supportive Technologies:

• Brand Assets Management: Ability to work with provided brand guidelines, logos, color palettes, and typography.

• Cloud Storage/Sharing: For packaging and securely sharing production-ready files.

📝 Enhancement Note: Figma is the central tool. Familiarity with no-code platforms is a significant advantage as it implies an understanding of implementation constraints and opportunities, bridging the gap between design and development.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to producing clean, polished, and on-brand web designs that meet high quality standards.

• User-Centricity: Designing with the end-user in mind, focusing on intuitive navigation and positive experiences.

• Conversion Focus: A dedication to creating layouts that are optimized for engagement and driving desired actions.

• Efficiency & Speed: Ability to deliver production-ready assets quickly and reliably, essential for a freelance, project-based role.

• Collaboration & Communication: Clear and effective communication with project stakeholders and adherence to structured workflows.

• Adaptability: Willingness to work within a hybrid AI + human system and adapt to project-specific requirements.

Collaboration Style:

• Remote & Asynchronous: Expectation of working independently and communicating primarily through digital channels.

• Structured Handoffs: Emphasis on clear, organized delivery of design assets and specifications.

• Feedback Integration: Ability to receive and incorporate feedback from project leads or other specialists within the Tendem system.

• Cross-Functional Understanding: While primarily a design role, an understanding of developer needs and no-code platform capabilities is crucial for effective collaboration.

📝 Enhancement Note: The culture values high-quality output, efficiency, and clear communication within a remote, project-driven environment. The integration with AI agents suggests a need for structured interaction and precise documentation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI-Human Workflow: Adapting to a system where AI agents handle repetitive tasks, requiring clear communication and design integration.

• Meeting High Conversion Standards: Consistently designing pages that not only look good but also achieve specific conversion goals.

• Rapid Turnaround Times: Delivering production-ready assets quickly to meet project deadlines for active project phases.

• Maintaining Brand Consistency: Ensuring visual coherence across various digital touchpoints, especially when translating from different source materials.

• Remote Work Discipline: Maintaining productivity and focus in a fully remote, freelance setting.

Learning & Development Opportunities:

• Specialized AI-Human Collaboration: Gaining unique experience in how human designers interact with AI systems for project execution.

• Advanced Figma Techniques: Opportunity to master advanced features of Figma, particularly in responsive design and component-based systems.

• Conversion Optimization Insights: Learning from the project's focus on conversion-driven layouts and understanding what drives engagement.

• Exposure to Leading Tech: Working on projects for major tech innovators, providing exposure to cutting-edge AI applications.

• Portfolio Enhancement: Building a strong portfolio with high-impact projects for well-known tech companies.

📝 Enhancement Note: The challenges are tied to innovation and efficiency, while growth opportunities lie in developing specialized skills relevant to the future of AI-assisted creative work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief. What elements do you prioritize?" (Focus on user flow, CTAs, clarity, and visual hierarchy).

• "How do you ensure visual consistency between web designs, social media graphics, and other marketing collateral?" (Discuss brand guidelines, asset translation, and systematic checks).

• "Walk us through a project where you had to prepare assets and specifications for developer handoff. What tools and methods did you use?" (Highlight Figma's inspect panel, clear annotations, and asset organization).

Company & Culture Questions:

• "What interests you about working with AI projects and a hybrid AI + human system like Tendem?" (Show enthusiasm for innovation and collaborative workflows).

• "How do you manage your time and prioritize tasks when working remotely on a freelance basis?" (Emphasize self-discipline, time management tools, and clear communication of availability).

Portfolio Presentation Strategy:

• Structure Your Walkthrough: For each case study, clearly state the project goal, your role, the challenges, your design process, key decisions, and the outcome.

• Highlight Figma Use: Explicitly mention and showcase how you utilized Figma features (auto-layout, components, variants) to achieve efficient and scalable designs.

• Emphasize Conversion Focus: For landing pages, explain the conversion elements you incorporated and why.

• Showcase Handoff Process: Be prepared to explain how you organized files and provided specifications for developers or no-code tools.

• Keep it Concise: Focus on the most relevant aspects of each project, respecting the interviewer's time.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, clear communication abilities, and an understanding of the unique hybrid AI-human workflow.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV includes a direct, working link to your online portfolio. Tailor your portfolio to prominently feature web design examples, especially marketing pages and landing pages. Prioritize case studies that demonstrate Figma proficiency and conversion-focused design.

• Resume Optimization: Highlight your experience with UI/web design, Figma, responsive layouts, and developer handoff. Quantify achievements where possible, and clearly state your English proficiency level (e.g., "Upper-Intermediate English - B2").

• Interview Preparation: Rehearse your responses to common web design interview questions, focusing on your process, problem-solving skills, and experience with conversion optimization and asset handoff. Be ready to articulate your approach to working in a remote, project-based environment.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai). Understand their mission and how your design skills contribute to their AI-human collaboration model. Prepare to discuss your interest in this specific niche.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.