Direct-Response Graphic Designer for a US DTC Company (Remote) at Paired

📍 Job Overview

Job Title: Direct-Response Graphic Designer

Company: Paired (for a US DTC Brand)

Location: Peru

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: August 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Drive high-volume, performance-first graphic design for a US-based Direct-to-Consumer (DTC) brand in the health, supplement, and Consumer Packaged Goods (CPG) sectors.
Execute daily production of 1-3 static ad concepts for Meta, Google, TikTok, and CTV, ensuring precise adaptation to platform specifications.
Seamlessly integrate AI image generation tools into the design workflow to enhance creative output and efficiency.
Collaborate closely with Creative Strategists to translate briefs into high-converting visual assets and contribute to aggressive scaling initiatives.
Maintain expert-level proficiency in Adobe Photoshop and Figma, with a sharp focus on visual hierarchy, compelling hooks, and impactful Calls to Action (CTAs).

📝 Enhancement Note: This role is positioned as a dedicated production seat within a fast-paced performance creative team, emphasizing high-volume output and direct impact on conversion rates rather than broader brand support. The emphasis on AI integration and rapid iteration suggests a dynamic, forward-thinking creative environment focused on measurable growth.

📈 Primary Responsibilities

High-Volume Ad Production: Consistently produce 1-3 finished static ad concepts daily from brief to delivery, specifically tailored for Meta, Google, and other key performance channels.
Ad Specification Adaptation: Skillfully resize and adapt visual assets to meet the precise specifications, placements, formats, and aspect ratios required by Meta and Google advertising platforms.
AI-Powered Creative Generation: Generate and integrate cutting-edge AI product imagery and design elements using tools like ChatGPT, Gemini, Nano Banana, and Higgsfield directly within the daily design workflow.
Conversion-Focused Design: Construct layouts with a strict focus on conversion, ensuring strong visual hierarchy, clear messaging hooks, compelling visual flow, and high-impact CTAs to drive user action.
Strategic Creative Collaboration: Partner directly with Creative Strategists to execute concepts, proactively suggest design improvements for better ad performance, receive and apply feedback constructively, and iterate rapidly on creative assets.
Asset & Workflow Management: Efficiently manage design revisions within the team's project management platform and consistently deliver clean, perfectly organized, and export-ready files on a daily basis.
Support Expansion Initiatives: Provide essential graphic production support for upcoming single-nutrient product line launches and aggressive 2026 retail and Amazon expansion plans.

📝 Enhancement Note: The responsibilities highlight a significant volume of output and a need for extreme agility in adapting to platform specs and evolving creative strategies. The explicit mention of AI tools indicates a requirement for candidates to be not just proficient but genuinely fluent in leveraging these technologies for immediate design application.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual communication, and digital marketing is implied. Bachelor's degree in Graphic Design, Fine Arts, or a related field is often preferred but experience and portfolio are paramount.

Experience:

3+ years of dedicated experience as a graphic designer, with a specialization in performance marketing or Direct-to-Consumer (DTC) environments.
Proven track record of creating high-converting paid social static advertisements across Meta and Google placements. Required Skills:
Expert-Level Design Software Proficiency: Mastery of Adobe Photoshop and Figma for advanced image manipulation, layout design, and prototyping.
Performance Marketing Design: Deep understanding of direct-response marketing principles and how to translate them into visually compelling ad creative that drives conversions.
Platform Spec Adaptation: Hands-on mastery of resizing, reformatting, and tailoring creative assets to meet Meta and Google advertising specifications across various placements and formats.
AI Image Generation Fluency: Genuine fluency and practical experience using AI image generation tools (e.g., ChatGPT, Gemini, Nano Banana, Higgsfield) directly integrated into a daily design workflow.
Visual Hierarchy & Typography: Sharp instincts for effective layout, typography, and visual hierarchy within a strict performance design context, ensuring clarity and impact.
High-Volume Execution: Demonstrated ability to produce creative assets at a high volume without compromising quality, while also being receptive to direct feedback and applying it rapidly.
Static & Motion Design Awareness: Broad experience designing across both static and motion ad formats, understanding the nuances of each for performance campaigns.

Preferred Skills:

Motion Graphics/Light Video Editing: Experience with motion graphics or basic video editing to enhance ad creative capabilities.
Project Management Tools: Proficiency with collaborative and task management tools such as Miro and Asana for efficient workflow and team coordination.
Specialized AI Visual Platforms: Experience with niche AI visual platforms like Nano Banana, Higgsfield, or Gemini for advanced image generation.
DTC Industry Experience: Prior background designing for health, wellness, supplement, or CPG brands to leverage industry-specific insights.

📝 Enhancement Note: The qualifications heavily emphasize practical application and demonstrable results in performance marketing. The "Must-haves" list is critical, with AI fluency and high-volume output being key differentiators. The preference for specific AI platforms and industry experience suggests a desire for candidates who can hit the ground running with minimal ramp-up.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

High-Converting Paid Social Statics: A robust portfolio showcasing a significant number of high-converting static ad concepts executed for Meta and Google, demonstrating clear ROI and performance metrics.
Platform Adaptation Examples: Visual examples of how creative assets have been successfully resized, reformatted, and adapted for various Meta and Google placements and specifications.
AI Integration Case Studies: Examples or explanations of how AI image generation tools were integrated into the design process to achieve specific creative outcomes or efficiencies.
DTC/Health Brand Focus: Showcase designs created for DTC brands, particularly within the health, supplement, or CPG sectors, demonstrating an understanding of industry aesthetics and consumer psychology.
Process & Workflow Clarity: While not explicitly stated as a requirement, portfolios that implicitly demonstrate an organized approach to file management, version control, and efficient workflow will be highly regarded.

Process Documentation:

Workflow Design & Optimization: Candidates should be prepared to discuss their personal design workflow, how they optimize it for speed and efficiency, and how they manage high-volume production cycles.
Implementation & Automation: Be ready to articulate how they implement feedback, manage revisions, and leverage tools (including AI) to automate repetitive tasks or enhance the design implementation process.
Measurement & Performance Analysis: While not directly responsible for campaign analysis, candidates should be able to speak to how their design choices contribute to key performance indicators (KPIs) and how they interpret performance feedback to inform future creative.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to deliver high-converting creative at volume. Emphasis should be placed on showcasing results and demonstrating a clear understanding of performance marketing principles within the DTC space.

💵 Compensation & Benefits

Salary Range: $2,400 – $2,600 USD per month. This range is based on the provided information and is considered competitive for a mid-level, fully remote graphic designer role with specialized direct-response and AI integration skills, particularly when sourced through an agency like Paired.

Benefits:

100% Remote Work Flexibility: The freedom to work from anywhere, offering significant work-life balance and autonomy.
Dynamic, Fast-Paced Team Culture: An environment that thrives on innovation, rapid iteration, and a focus on high-impact growth.
Collaboration with Experts: Opportunity to work alongside ambitious creators and experienced e-commerce growth experts.
Creative Ownership: Significant responsibility and ownership over creative assets, with the potential to influence and scale high-budget direct-response campaigns.
Massive Growth Opportunities: Involvement in aggressive growth phases, new product launches, and major expansion plans, offering substantial learning and career advancement potential.

Working Hours: 40 hours per week. While fully remote, the role likely requires adherence to a standard work week, with flexibility potentially offered within reasonable bounds to accommodate collaboration with US-based teams.

📝 Enhancement Note: The salary is stated in USD per month, which is a common practice for international remote roles sourced through staffing agencies. The benefits focus heavily on the intrinsic rewards of the role: autonomy, impact, and working with a growth-oriented team, rather than traditional corporate benefits like health insurance (which may be provided separately by Paired or the ultimate client, but are not detailed here).

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruiting (Paired), Health/Supplement/CPG (Client Brand). Paired operates as a global staffing agency connecting remote talent with companies. The client is a US-based Direct-to-Consumer (DTC) brand in the health and supplement sector, known for its high-growth, performance-driven marketing. This dual context means candidates will be employed by Paired but work daily as part of the client's fast-paced creative team.

Company Size: Paired is a global staffing agency, implying a significant operational footprint. The client DTC brand is described as "high-growth," suggesting it is likely a medium to large-sized, rapidly scaling business with a substantial marketing budget and team.

Founded: Paired's founding date is not provided, but its model as a global staffing agency suggests an established presence. The client's founding date is also not specified, but their focus on aggressive growth and expansion indicates a relatively modern, dynamic operation.

Team Structure:

Operations Team Context: The candidate will be integrated into the client's performance creative team. This team is described as "fast-paced" and "performance-first."
Reporting Structure: The role is a "dedicated production seat" working "alongside Creative Strategists." This implies direct reporting to a Creative Lead or Production Manager within the client's marketing department.
Cross-functional Collaboration: Close collaboration is expected with Creative Strategists, and the team is expanding to include Video Editors and potentially other marketing functions. The role also involves adapting assets for various platforms (Meta, Google, TikTok, CTV), suggesting interaction with media buyers or campaign managers.

Methodology:

Data Analysis & Insights: The team operates on a "performance-first" basis, meaning design decisions are driven by data and conversion metrics.
Workflow Planning & Optimization: Emphasis on high-volume execution, rapid iteration, and efficient asset management within a project management platform.
Automation & Efficiency: Proactive integration of AI tools to streamline production and enhance creative output.

Company Website: Paired: https://www.paired.com/ (Note: The jobs.workable.com link provided is for the job posting, not the company's main site. A quick search reveals paired.com as the likely primary domain for the agency.)

📝 Enhancement Note: Understanding the dual nature of employment (Paired as employer, DTC brand as client) is crucial. The operations context here is the client's marketing operations and creative production workflow. The "fast-paced performance creative machine" implies a culture that values speed, data, and measurable results above all else.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, specifically focused on the production and execution side of performance marketing creative. It's a "dedicated production seat," meaning the primary focus is on high-volume output and adherence to strategic briefs, rather than concept generation or strategic planning.

Reporting Structure: The designer will report to a Creative Strategist or a Creative Lead/Manager within the client's performance marketing team. They are expected to work collaboratively with strategists and potentially other production roles (like video editors) as the team expands.

Operations Impact: The graphic designer's impact is directly tied to the performance of paid advertising campaigns. By creating high-converting visual assets, they directly influence key metrics such as click-through rates (CTR), conversion rates, customer acquisition cost (CAC), and ultimately, revenue for the DTC brand. Their work is critical to the success of aggressive growth and expansion initiatives.

Growth Opportunities:

Specialization in Performance Creative: Deepen expertise in direct-response design, AI integration, and optimizing creative for various ad platforms.
Scale High-Budget Campaigns: Gain experience managing and producing creative for significant marketing budgets and large-scale campaigns, including product launches and market expansions.
Cross-functional Skill Development: Opportunities to develop skills in motion graphics, light video editing, and potentially gain exposure to campaign strategy and media buying through close collaboration.
Leadership in Production: As the team grows, there's potential to move into senior production roles, team lead positions, or specialize in AI creative workflows.
Client-Side Transition: Potential for future opportunities within the client DTC brand or other clients managed by Paired, leveraging demonstrated success and specialized skills.

📝 Enhancement Note: The growth path here is less about traditional hierarchical advancement and more about deepening expertise within a high-demand, performance-driven niche. The emphasis on scaling initiatives and direct impact on revenue provides significant career leverage.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete location independence, allowing the designer to work from anywhere within Peru.

Office Location(s): Peru. While the role is remote, candidates must be based in Peru, likely to comply with local labor laws and tax regulations for Paired's employment.

Workspace Context:

Collaborative Environment: Despite being remote, the role emphasizes close collaboration with Creative Strategists and other team members through digital platforms. Expect frequent communication and feedback loops.
Operations Tools & Technology: Access to and proficiency with industry-standard design software (Photoshop, Figma) and project management tools (implied Asana, Miro). Proficiency with AI image generation tools is a core requirement.
Team Interaction: Daily interaction with a dynamic, ambitious team focused on high-impact growth. This suggests a culture of proactive communication and shared goals.

Work Schedule: 40 hours per week. While remote, a consistent work schedule is expected to ensure alignment with the US-based client and team, facilitating real-time collaboration and timely delivery of assets.

📝 Enhancement Note: The remote nature is a primary benefit, but the need for collaboration implies a structured approach to communication and time management, even without a physical office. Candidates should be comfortable working asynchronously at times but prepared for synchronous collaboration during core business hours relevant to the US client.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a review of the application and resume by Paired, focusing on experience level, core skills (Photoshop, Figma, DTC/performance marketing), and location.
Portfolio Review: A critical step where candidates will present their portfolio. Expect to showcase high-converting static ad examples for Meta and Google, and discuss your design process, AI integration, and performance focus.
Skills Assessment/Technical Interview: Potentially a live design exercise or a deep dive into technical skills, including AI tool usage, platform spec adaptation, and problem-solving scenarios related to performance creative.
Creative Strategy Collaboration Interview: An interview with a Creative Strategist to assess collaboration style, ability to take feedback, proactive idea generation, and understanding of performance marketing briefs.
Final Interview/Offer: A final discussion, potentially with a hiring manager or lead, to confirm fit and extend an offer.

Portfolio Review Tips:

Quantify Success: For each ad example, provide context on its objective, target audience, and ideally, performance metrics (e.g., "achieved X% CTR," "contributed to Y% conversion rate increase").
Showcase Process: Briefly walk through your workflow for a specific ad concept, highlighting how you translated a brief, incorporated AI, adapted to specs, and iterated based on feedback.
Highlight AI Integration: Clearly label or discuss specific pieces where AI tools were integral to the design process and explain the benefits (e.g., speed, unique visuals, cost-effectiveness).
Demonstrate Platform Adaptability: Include examples showing how a single concept was adapted across different placements or platforms (e.g., Facebook Feed vs. Instagram Story vs. Google Display).
Focus on Direct Response Elements: Emphasize clear CTAs, compelling visuals, strong hooks, and visual hierarchy that drive immediate action.

Challenge Preparation:

Design Challenge: Be prepared for a timed design challenge that simulates the role's demands, likely involving creating a set of static ads from a brief, incorporating specific elements (e.g., an AI-generated product image), and adapting them for different placements.
Problem-Solving Scenarios: Anticipate questions like: "How would you improve the CTR of this underperforming ad?" or "What are the key visual differences needed for a TikTok ad versus a Google Display ad?"
Feedback Integration: Practice articulating how you receive and implement constructive criticism, as this is a key expectation for rapid iteration.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical design skills, speed, adaptability, and a results-oriented mindset. The portfolio is the central piece, so candidates must curate it meticulously to highlight direct-response expertise and AI proficiency.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Photoshop: Essential for advanced image editing, manipulation, and compositing.
Figma: Crucial for layout design, prototyping, and collaborative asset creation, especially for digital ads.

Analytics & Reporting:

While not a direct responsibility, the designer must understand how their work impacts performance metrics tracked through platforms like:
- Meta Ads Manager: For understanding ad performance on Facebook and Instagram.
- Google Ads: For performance on Google's network.
- TikTok Ads Manager: For performance on TikTok.
- CTV Platforms: For connected TV ad performance.

CRM & Automation:

AI Image Generation Tools: Proficiency is mandatory. Specific examples include:
- ChatGPT (for text-based AI and potentially image generation via plugins/integrations)
- Gemini (Google's AI)
- Nano Banana
- Higgsfield
Project Management/Collaboration:
- Asana: Mentioned as a preferred tool for managing tasks and workflows.
- Miro: Mentioned as a preferred tool for collaborative whiteboarding and brainstorming.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools and AI. While direct experience with analytics or CRM platforms isn't listed as a requirement, a strong understanding of how design impacts these areas is critical for success in a performance marketing context.

👥 Team Culture & Values

Operations Values:

Performance-Driven: A relentless focus on achieving measurable results and driving conversions. Every design decision is evaluated by its impact on key performance indicators (KPIs).
Speed & Agility: The ability to execute rapidly, iterate quickly, and adapt to changing campaign needs and market trends.
Data-Informed: Design choices are guided by performance data, A/B testing results, and strategic insights.
Collaboration & Feedback: An open culture where constructive feedback is welcomed and incorporated swiftly to improve creative output.
Innovation & Experimentation: Embracing new tools like AI and exploring novel creative approaches to achieve superior performance.

Collaboration Style:

Cross-functional Integration: Close working relationships with Creative Strategists, and potentially media buyers and other marketing specialists, to ensure creative alignment with campaign goals.
Process Optimization Culture: A shared drive to refine workflows, improve efficiency, and leverage technology to enhance the creative production pipeline.
Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings from campaign performance to foster collective growth.

📝 Enhancement Note: The culture is likely intense, results-oriented, and highly collaborative within the remote setting. Candidates who thrive in fast-paced environments and are comfortable with constant feedback and data-driven decision-making will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

High-Volume Production Demands: Consistently meeting daily output targets for 1-3 ad concepts without sacrificing quality can be demanding.
Rapid Iteration & Feedback: The need to quickly incorporate feedback and iterate on designs in a fast-paced environment requires resilience and adaptability.
AI Integration Learning Curve: While fluency is required, staying ahead of rapidly evolving AI tools and effectively integrating them into diverse creative needs can be an ongoing challenge.
Platform Nuances: Mastering the specific design requirements and best practices for multiple platforms (Meta, Google, TikTok, CTV) requires continuous learning.

Learning & Development Opportunities:

Advanced Performance Creative Skills: Deepen expertise in direct-response design principles and conversion optimization techniques.
AI Tool Mastery: Become a go-to expert in leveraging a wide array of AI tools for graphic design, potentially influencing team strategy.
Cross-Platform Expertise: Gain in-depth knowledge of creative best practices across major digital advertising platforms.
Contribution to Major Launches: Play a key role in the graphic production for significant product line launches and market expansions, offering high visibility and impact.
Mentorship within a Growth Team: Learn from experienced Creative Strategists and e-commerce growth experts in a dynamic, supportive team environment.

📝 Enhancement Note: The challenges are directly tied to the core demands of the role – speed, volume, and adaptability. The growth opportunities are significant, offering a chance to become a specialist in a highly sought-after area of digital marketing.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating a high-converting static ad from scratch, from brief to final asset." (Focus on your workflow, decision-making, and speed.)
"How do you prioritize your daily design tasks when working on multiple ad concepts for different platforms?" (Highlight your organizational skills and ability to manage volume.)
"Walk me through a time you received critical feedback on a design and how you incorporated it. What was the outcome?" (Demonstrate your receptiveness to feedback and iterative process.)
"How do you ensure your designs are optimized for different ad placements (e.g., Facebook Feed vs. Instagram Story vs. Google Display)?" (Showcase your understanding of platform specifications.) Company & Culture Questions:
"What interests you about working for a high-growth US DTC brand in the health/supplement space?" (Research the client's brand if possible, or speak generally about the sector.)
"How do you stay updated on the latest trends in performance marketing creative and AI design tools?" (Show your commitment to continuous learning.)
"Describe your ideal remote work environment and how you maintain productivity and collaboration." (Align with the fast-paced, remote, collaborative culture.) Portfolio Presentation Strategy:
Storytelling with Data: For each portfolio piece, tell a brief story: the objective, the challenge, your solution (design choices, AI use), and the results (metrics).
Highlight AI: Clearly identify and explain the role of AI in specific projects. Be prepared to discuss the pros and cons.
Showcase Adaptability: Include examples of how one core concept was adapted for multiple placements/platforms.
Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful and relevant pieces. Have your files organized for quick access.
Prepare Questions: Have thoughtful questions ready about the team, the client, upcoming projects, and expectations for the role.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills, a results-oriented mindset, and the ability to integrate new technologies like AI seamlessly into a high-volume workflow. Be ready to showcase tangible results and a clear understanding of direct-response principles.

📌 Application Steps

To apply for this Direct-Response Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features your strongest high-converting static ad examples for Meta and Google. Highlight specific DTC/health brand work and clearly illustrate your AI integration process and results.
Resume Optimization: Tailor your resume to emphasize direct-response marketing, performance creative, DTC experience, and proficiency with Adobe Photoshop, Figma, and AI image generation tools. Quantify achievements where possible.
Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy questions related to performance marketing and AI. Be ready to discuss your experience with rapid iteration and feedback.
Company Research: Familiarize yourself with Paired as a staffing agency and understand the DTC health/supplement industry landscape. If any information about the specific client brand is available, review it to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Direct-Response Graphic Designer for a US DTC Company (Remote)