Graphic Designer and Content Specialist (026-1318)

📍 Job Overview

Job Title: Graphic Designer and Content Specialist

Company: Hunt St

Location: Philippines

Job Type: FULL_TIME

Category: Creative Operations / Marketing Operations

Date Posted: September 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the rapid creation and iteration of high-impact digital advertising creative for multiple Australian brands, leveraging advanced design, video editing, and AI technologies.

• The position requires a creative operator adept at translating performance data and market insights into compelling visual content for Meta ads, email marketing, and social media platforms.

• As an Independent Contractor, you will manage your workflow with flexibility while ensuring alignment with Australian business hours for collaborative needs.

• The core of this role involves understanding what drives digital advertising performance and continuously optimizing creative output based on real-time feedback and AI-driven enhancements.

📝 Enhancement Note: While the raw job description leans heavily into graphic design and content creation, the emphasis on "digital advertising perform," "creative performance," "Meta Ads Manager data," and "performance data" strongly indicates a Revenue Operations or Marketing Operations adjacent function. The role is not just about aesthetics but about driving measurable business outcomes through creative. Therefore, "Creative Operations" or "Marketing Operations" is a more fitting category than pure Graphic Design. The "Independent Contractor" status is also crucial for understanding the employment structure.

📈 Primary Responsibilities

• Develop and produce high-quality static and video creative assets for Meta (Facebook/Instagram) advertisements, email marketing campaigns, and social media content across a portfolio of brands.

• Specialize in creating mortgage advertising content tailored for non-bank specialty lending and debt consolidation offers, ensuring compliance and effectiveness.

• Transform raw video footage of skincare products into polished, 15-20 second video advertisements, alongside developing complementary static creative.

• Generate diverse creative variations from winning concepts, focusing on hooks, formats, and visual angles to maximize engagement and conversion.

• Analyze creative performance metrics (e.g., hook/hold rate, Click-Through Rate (CTR), other Meta Ads Manager data) to inform and drive iterative improvements in new creative assets.

• Proactively work from existing successful creative assets, rapidly producing new variants rather than waiting for detailed, prescriptive briefs.

• Integrate AI tools across the entire creative workflow, including AI image generation, AI video creation/enhancement, AI voiceovers, and upscaling/enhancement technologies to accelerate production speed and quality.

• Maintain strict brand consistency across multiple distinct businesses while adapting creative treatments to suit different target audiences and specific offers.

• Support the creation of email creative assets for a substantial database of over 10,000 HubSpot contacts, ensuring brand and campaign alignment.

• Contribute to building social content for brands as needed, prioritizing paid creative production while ensuring social media presence is maintained.

📝 Enhancement Note: The responsibilities clearly outline a need for strategic thinking beyond just design execution. The emphasis on performance data analysis, rapid iteration from winning concepts, and AI integration positions this role as a critical component of a performance-driven marketing operation. The expectation to "work from existing winners and rapidly produce new variants" and "use AI throughout the creative workflow" highlights a need for operational efficiency and a proactive, data-informed approach, which are hallmarks of strong operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles, visual storytelling, and digital advertising best practices is essential. Equivalent practical experience will be highly valued.

Experience: A minimum of 2-5 years of professional experience in graphic design and video editing, with a proven track record of creating and optimizing digital advertising creative for live campaigns.

Required Skills:

• Commercial Graphic Design & Video Editing: Proven experience creating visually compelling and effective digital advertising creative, not just conceptual portfolio pieces.

• Digital Advertising Creative Production: Demonstrated ability to produce creative that performs well in live digital advertising environments, particularly on Meta platforms.

• Performance Data Utilization: Comfort and capability in working with performance data (e.g., CTR, retention rates) and using these insights to inform and improve creative output.

• Short-Form Video Expertise: Strong understanding of short-form video dynamics, including effective hooks, pacing, and audience retention strategies.

• Adobe Creative Suite Proficiency: Highly proficient in Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator.

• Rapid Production Tools: Professional experience with Adobe After Effects or CapCut for high-volume, fast-paced production needs.

• Collaborative Design Platforms: Professional experience with Figma and Canva, with a particular emphasis on working with Canva brand kits for efficient brand-aligned asset creation.

• AI Integration in Workflow: Hands-on, practical experience using AI tools for image generation (e.g., Midjourney, Adobe Firefly), video creation/enhancement (e.g., Veo, Runway), and voiceover generation (e.g., ElevenLabs). Must be able to articulate how AI is integrated into a production workflow to enhance speed and quality.

Preferred Skills:

• Experience with AI upscaling and enhancement tools such as Topaz.

• Familiarity with HubSpot for email marketing creative support.

• Experience managing multiple brand identities and adapting creative strategies accordingly.

• Understanding of A/B testing methodologies for creative optimization.

📝 Enhancement Note: The description's explicit requirement for "hands-on experience using tools such as:" and the emphasis on explaining how AI is used in the workflow, rather than just that it's used, elevates this beyond a typical design role. The blend of professional Adobe tools with practical Canva use, and the demand for performance data interpretation, strongly suggests a need for operational efficiency and a results-oriented mindset, characteristic of a mid-level operations professional. The "2-5 years" experience level aligns with this mid-level expectation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Advertising Case Studies: Showcase 2-3 distinct projects where you designed and produced static or video creative that directly contributed to measurable advertising campaign success (e.g., increased CTR, improved conversion rates, enhanced engagement).

• Performance Iteration Examples: Include examples demonstrating how you took a winning creative concept and developed multiple successful variations, detailing the rationale behind the changes and the resulting performance uplift.

• AI Integration Showcase: Feature projects where AI tools were integral to the production workflow. Clearly articulate the AI tools used, the specific problem they solved (e.g., speed, quality, cost), and the impact on the final creative output.

• Brand Consistency Across Platforms: Demonstrate experience in maintaining brand integrity across different platforms and for multiple brands, showcasing adaptability and strategic application of brand guidelines.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your typical creative production workflow, highlighting how you structure tasks, manage timelines, and incorporate feedback loops for efficiency.

• AI-Powered Workflow Implementation: Be ready to explain how you integrate AI tools into your workflow to automate repetitive tasks, enhance creative quality, or accelerate delivery, providing specific examples of process improvements achieved.

• Performance Analysis & Iteration Process: Detail your process for reviewing creative performance data, identifying key insights, and translating those insights into actionable steps for creative iteration and optimization.

📝 Enhancement Note: For operations roles, a portfolio is not just a gallery of work but a testament to process and impact. The emphasis on "performance data," "rapidly produce new variants," and "use AI throughout the creative workflow" necessitates a portfolio that highlights efficiency, data-driven decision-making, and technological adoption. The "Process Documentation" section prompts candidates to articulate their operational methodology, which is a critical differentiator for operations professionals.

💵 Compensation & Benefits

Salary Range: $2,000 - $3,000 AUD per month.

• Methodology: This range is directly provided in the job description. For context, converting this to Philippine Peso (PHP) using an approximate exchange rate (e.g., 1 AUD = ~37 PHP as of late 2023/early 2024) yields approximately PHP 74,000 to PHP 111,000 per month. This compensation is competitive for experienced creative professionals in the Philippines, particularly for remote roles with Australian clients, reflecting the "above-market pay" mentioned. The Australian Dollar (AUD) denomination suggests a client base in Australia, and the stated range is typical for skilled independent contractors in that market for specialized remote roles.

Benefits:

• Flexible Work Schedule: While alignment with AU business hours is encouraged for collaboration, the role offers flexibility in managing your personal work schedule as an independent contractor.

• Remote Work Opportunity: This is a 100% remote position, allowing you to work from home.

• Direct Client Engagement: You will be engaged directly by the client, not through an outsourcing agency, offering a more direct working relationship.

• Exposure to Diverse Brands: Opportunity to work across three distinct and growing Australian brands in mortgage lending, skincare, and supplements, providing varied creative challenges.

• Above-Market Compensation: The role offers compensation that is explicitly stated to be above market rate for the right talent.

Working Hours: Expected to align with Australian business hours (approximately 9 AM - 5 PM, Monday to Friday) for collaborative purposes. However, as an independent contractor, there is flexibility in how you manage your time and total working hours, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The salary is provided in AUD, which is a key detail for Philippine-based contractors. The note clarifies the approximate PHP equivalent and contextualizes it as competitive. The benefits are framed within the context of an independent contractor agreement, highlighting flexibility and direct engagement, which are typical advantages of such arrangements. The mention of "alignment with AU business hours" is important for managing expectations regarding availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in multiple industries: Mortgage Lending (Financial Services), Skincare (Beauty & Personal Care), and Daily Multivitamin Supplements (Health & Wellness). This multi-industry exposure offers a dynamic and varied work environment.

Company Size: The client is a growing entity with multiple brands, implying a lean, agile, and founder-led operational structure. Hunt St, the hiring platform, facilitates connections between Australian companies and remote talent.

Founded: The client is described as having "growing Australian brands," suggesting a relatively recent or rapidly scaling enterprise. This implies an entrepreneurial spirit and a fast-paced operational environment.

Team Structure:

• Founder-Led Operations: The role reports directly to the founder, indicating a flat hierarchy and a close working relationship with key decision-makers.

• Cross-Functional Collaboration: You will collaborate directly with the founder across multiple brands, requiring strong communication and adaptability to different business needs and stakeholder styles.

• Lean & Agile Team: The environment is likely to be lean, with team members expected to be versatile and proactive in their roles, contributing across various aspects of marketing operations.

Methodology:

• Performance-Driven Marketing: The client places a strong emphasis on digital advertising performance, using data to inform creative decisions and optimize campaigns.

• AI-Augmented Workflow: A core methodology involves leveraging AI tools to enhance creative production speed, quality, and efficiency.

• Rapid Iteration & Testing: The approach is centered around quickly developing variations of successful creative concepts and continuously testing them to identify optimal performing assets.

Company Website: https://huntst.com/ (Hunt St platform)

• Client Brands: Specific client brand websites are not provided but are implied to be in mortgage lending, skincare, and supplements.

📝 Enhancement Note: The description highlights a founder-led, multi-brand organization that is growth-oriented. This context is crucial for operations candidates who thrive in dynamic, entrepreneurial settings. The emphasis on "lean," "agile," and "founder-led" suggests a need for self-starters who can operate with autonomy. The "Methodology" section underscores the data-driven and AI-centric approach, which is key for operations professionals to understand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Operations Specialist. It requires a blend of strong design/video skills and operational acumen, specifically in digital advertising and AI integration. The expectation is for an "experienced Graphic Designer & Content Specialist" who can operate independently and drive results.

Reporting Structure: You will report directly to the founder of the client company. This offers high visibility and direct interaction with leadership, facilitating rapid feedback and decision-making.

Operations Impact: This role has a direct and significant impact on revenue generation through the creation of high-performing digital advertising creative. The ability to quickly iterate on winning concepts and leverage AI for efficiency directly contributes to campaign ROI, client acquisition costs, and overall brand growth.

Growth Opportunities:

• Deepening Performance Marketing Expertise: Gain extensive hands-on experience with Meta Ads Manager data and performance analysis, sharpening your understanding of what drives profitable digital advertising.

• AI Specialization: Become an expert in leveraging cutting-edge AI tools for creative production, positioning yourself at the forefront of creative technology adoption in marketing.

• Multi-Brand Strategy Experience: Develop a broader strategic understanding by working across diverse industries (finance, beauty, health), learning how to tailor creative operations to different market dynamics and customer segments.

• Entrepreneurial Environment Exposure: Grow within a fast-paced, founder-led environment, gaining insights into scaling businesses and the operational challenges of multiple growing brands.

• Potential for Increased Responsibility: As the client's operations and content capabilities expand, there may be opportunities to take on more strategic responsibilities or lead specific creative initiatives.

📝 Enhancement Note: The "Operations Impact" section is crucial. For operations roles, demonstrating how your work directly influences revenue, cost savings, or efficiency is paramount. This role has a clear link to revenue via ad performance. The "Growth Opportunities" are framed around developing specialized skills (AI, performance marketing) and strategic experience, which are valuable for career progression in operations.

🌐 Work Environment

Office Type: This is a 100% remote role, meaning there is no central office. You will work from your home environment.

Office Location(s): The role is based in the Philippines, and candidates are expected to be located within the Philippines. The client company is Australian.

Workspace Context:

• Home Office Setup: You will be responsible for maintaining a suitable home office environment that allows for focused work and reliable internet connectivity, essential for remote collaboration and content production.

• Digital Collaboration Tools: Expect to use a range of digital collaboration tools (e.g., Slack, Zoom, project management software) for communication and workflow management with the founder and potentially other remote team members.

• Independent Work Focus: The environment is geared towards individuals who can manage their own time effectively, maintain productivity independently, and proactively seek clarity or feedback when needed.

Work Schedule: The core expectation is to align with Australian business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaborative purposes. However, as an independent contractor, you will have flexibility in managing your overall weekly hours and daily schedule, provided project deadlines and crucial meeting times are met. This allows for a balance between client needs and personal flexibility.

📝 Enhancement Note: The remote nature and contractor status define the work environment. The key point for operations candidates is the expectation of self-discipline, reliable infrastructure (internet), and proficiency with digital collaboration tools, which are standard requirements for effective remote operations. The flexibility within the schedule is a significant perk for many.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, resume, and portfolio to assess your design, video editing, AI tool proficiency, and experience with digital advertising creative.

• Portfolio Review & Technical Assessment: A deeper dive into your portfolio, focusing on case studies demonstrating performance impact, AI integration, and rapid iteration capabilities. You may be asked to walk through specific projects and explain your process and results.

• Founder Interview: A conversation with the founder to assess your understanding of digital advertising, your strategic approach to creative production, your ability to work independently, and your cultural fit with a fast-paced, entrepreneurial environment. Expect questions about your experience with performance data and AI.

• Technical/Practical Challenge (Potential): You might be given a small, timed creative task or a problem-solving scenario related to ad creative or AI usage to gauge your practical skills and approach under pressure.

Portfolio Review Tips:

• Highlight Performance Impact: For each project, clearly state the objective, your role, the creative solution, and most importantly, the measurable results (e.g., "Increased CTR by 25%," "Achieved 10% lower CPA").

• Showcase AI Integration: Dedicate a section or clearly label projects where AI was used. Explain how it was used (e.g., "Generated initial concepts using Midjourney," "Upscaled footage with Topaz AI") and the benefits derived (e.g., "Reduced turnaround time by 40%," "Enabled exploration of 5x more visual styles").

• Demonstrate Rapid Iteration: Include examples where you took a core concept and produced multiple variations. Explain the rationale behind the variations and how they were informed by performance or strategic goals.

• Include Diverse Brands: If possible, showcase work for different industries or brand types to demonstrate your adaptability to varied client needs and brand guidelines.

• Keep it Concise and Focused: Ensure your portfolio is easy to navigate and highlights your most relevant and impactful work for this specific role. Prioritize digital advertising creative.

Challenge Preparation:

• Understand Client Brands: Research the client's industries (mortgage lending, skincare, supplements) and common advertising approaches within them.

• Meta Ads Creative Best Practices: Refresh your knowledge on current best practices for Meta ad creative, including video formats, hooks, call-to-actions, and audience targeting considerations.

• AI Tool Fluency: Be prepared to discuss your practical experience and strategic thinking with AI tools. Think about how you'd use them to solve specific creative challenges for these brands.

• Data Interpretation: Practice articulating how you would use performance data (CTR, retention, conversion) to inform creative decisions and generate new ideas.

📝 Enhancement Note: The interview process is tailored to a creative role with operational demands. The emphasis on a portfolio that demonstrates "performance impact," "AI integration," and "rapid iteration" is key. Candidates need to present themselves not just as designers but as results-oriented creative operators who can leverage technology and data.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: Adobe Premiere Pro (professional standard), Adobe After Effects (for advanced motion graphics/effects) or CapCut (for high-volume, rapid production).

• Graphic Design: Adobe Photoshop (raster graphics, photo manipulation), Adobe Illustrator (vector graphics, logos, illustrations).

• Collaborative Design: Figma (UI/UX design, prototyping, collaborative workflows) and Canva (user-friendly design for social media, ads, and quick edits, with emphasis on brand kits).

Analytics & Reporting:

• Meta Ads Manager: Essential for reviewing ad performance data, including CTR, conversion rates, hook/hold rates, and other key metrics that inform creative iteration.

• HubSpot (for Email): Support for email creative suggests familiarity with or ability to learn HubSpot's email marketing interface and asset management.

CRM & Automation:

• AI Image Generation: Midjourney, Adobe Firefly, Nano Banana, or equivalent tools for creating unique visual assets.

• AI Video Generation/Editing: Veo, Sora, Runway, or equivalent tools for video creation, enhancement, and editing.

• AI Voice Generation: ElevenLabs or equivalent for generating voiceovers.

• AI Enhancement/Upscaling: Topaz or equivalent tools for improving the quality of images and videos.

📝 Enhancement Note: This section is critical for operations roles. The detailed listing of required software and AI tools, along with their specific applications (e.g., "CapCut for high-volume production," "Canva brand kits," "Meta Ads Manager data for iteration"), provides a clear picture of the technical expectations. The inclusion of AI tools is a significant differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A core value is the belief that creative output should be informed and optimized by performance data, rather than solely aesthetic preference.

• Efficiency & Speed: There's a strong emphasis on rapid production and iteration, leveraging technology (especially AI) to deliver high volumes of creative assets quickly and effectively.

• Autonomy & Proactiveness: Valuing individuals who can work independently, take initiative, and drive projects forward without constant supervision.

• Adaptability & Versatility: The ability to switch between different brands, industries, and creative tasks seamlessly is highly valued.

• Continuous Learning: Embracing new technologies, particularly AI, and actively seeking ways to improve workflows and creative output.

Collaboration Style:

• Direct & Concise Communication: Given the founder-led structure and remote nature, communication is likely to be direct, efficient, and focused on actionable outcomes.

• Feedback-Oriented Iteration: Collaboration involves providing and receiving feedback on creative assets to drive continuous improvement and ensure alignment with campaign goals.

• Tool-Mediated Collaboration: Much of the collaboration will occur through digital platforms, requiring clear documentation, asset sharing, and proactive communication via messaging and video calls.

📝 Enhancement Note: Understanding the "Operations Values" and "Collaboration Style" is key for operations candidates to assess cultural fit. The emphasis on data, efficiency, autonomy, and AI aligns perfectly with modern operations team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace & High Volume: The need to produce a high volume of creative variations quickly for multiple brands can be demanding.

• Balancing Brand Consistency with Testing: Maintaining distinct brand identities while continuously testing new creative directions requires careful strategic execution.

• Effective AI Integration: Seamlessly integrating multiple AI tools into a professional workflow while ensuring quality and ethical use can be challenging.

• Remote Collaboration Nuances: Effectively collaborating and receiving clear direction from a founder remotely requires strong communication skills and proactive engagement.

• Data Interpretation for Creative: Translating raw performance data into actionable creative insights requires analytical thinking and creative problem-solving.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Become an expert in utilizing a suite of cutting-edge AI tools for content creation, a highly in-demand skill.

• Performance Marketing Insights: Develop a deep understanding of digital advertising performance metrics and how creative directly impacts ROI.

• Multi-Industry Creative Strategy: Gain experience in adapting creative operations to diverse markets (finance, health, beauty), broadening your strategic perspective.

• Entrepreneurial Business Acumen: Learn directly from a founder about scaling businesses and managing operations across multiple ventures.

• Advanced Video Editing & Animation: Opportunity to hone skills in professional video editing and motion graphics through practical application.

📝 Enhancement Note: Identifying potential challenges and outlining how they translate into growth opportunities is a hallmark of a well-enhanced operations job description. This section prepares candidates for the realities of the role and highlights the developmental benefits.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a winning ad concept and developing multiple variations. How do you decide what elements to change?" (Assesses understanding of iteration and optimization).

• "Walk me through a project where you used AI tools to significantly improve your creative production workflow. What tools did you use, and what was the impact?" (Tests practical AI application and impact articulation).

• "How do you balance maintaining strict brand consistency with the need to test new, potentially unconventional creative directions for digital ads?" (Evaluates strategic thinking and brand management).

• "Imagine you've just received Meta Ads Manager data showing a low CTR for a new skincare ad. What are the first 2-3 creative changes you would propose, and why?" (Gauges data-driven problem-solving). Company & Culture Questions:

• "What interests you about working with multiple brands across different industries like mortgage lending, skincare, and supplements?" (Assesses adaptability and broad interest).

• "How do you approach working independently and managing your time effectively in a remote, contractor role?" (Evaluates self-management and autonomy).

• "What are your expectations regarding communication and feedback loops when working directly with a founder in a fast-paced environment?" (Tests understanding of reporting structure and communication style). Portfolio Presentation Strategy:

• Quantify Everything: For each case study, lead with the key results. Use numbers and percentages to demonstrate the impact of your creative work (e.g., "Increased lead generation by 30%," "Reduced cost per click by 15%").

• Show, Don't Just Tell: Visually present your creative assets clearly. For video, provide links or short clips. For static ads, show mockups in context (e.g., on a phone screen).

• Explain the "Why" Behind the "What": For each variation or design choice, explain the strategic thinking or data insight that informed it. This is crucial for operations roles.

• Highlight AI & Efficiency: Explicitly point out where AI tools were used and how they contributed to speed, quality, or cost-efficiency.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with the required software and AI tools, and how you troubleshoot common issues.

📝 Enhancement Note: These interview questions are designed to probe the candidate's operational thinking, technical proficiency with specific tools (especially AI), and ability to drive measurable results, which are critical for operations roles. The portfolio presentation strategy emphasizes quantifiable outcomes and process explanation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link provided.

• Portfolio Customization: Tailor your portfolio to prominently feature digital advertising creative, case studies demonstrating performance impact, and clear examples of AI tool integration in your workflow.

• Resume Optimization: Highlight your experience with Meta Ads, performance data analysis, graphic design/video editing software (Adobe Suite, Figma, Canva), and AI creative tools. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your creative process, your approach to data-driven iteration, and how you leverage AI for efficiency. Prepare to discuss your experience working independently and managing multiple projects.

• Company Research: Understand the nature of Hunt St as a platform and research common digital advertising strategies in the mortgage lending, skincare, and supplement industries to demonstrate your understanding of the client's business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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