Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Buymie

Location: Yerevan, Armenia

Job Type: Permanent employee

Category: Product Design / UX/UI

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design processes, encompassing user research, ideation, wireframing, prototyping, and high-fidelity UI delivery for both web and mobile platforms.

• Drive the evolution and implementation of the company's design system to ensure consistent and scalable user interfaces across all Buymie products.

• Collaborate closely with Product Managers, Engineers, and stakeholders to translate business requirements into intuitive and effective user experiences.

• Utilize data analytics and user feedback to inform design decisions, improve usability, and optimize customer and partner journeys.

• Mentor junior designers, fostering a strong design culture and contributing to the overall growth of the design team.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a need for significant autonomy, leadership in design initiatives, and the ability to influence product strategy through design. The emphasis on "leading end-to-end design processes" and "mentoring junior designers" indicates a step beyond individual contribution, requiring strategic thinking and team development skills within the design function. The integration with data teams for "data-informed design decisions" highlights a crucial aspect of modern product design, where qualitative and quantitative insights are balanced.

📈 Primary Responsibilities

• Spearhead the entire design lifecycle for new features and product enhancements, from initial concept and user research through to final UI implementation and iteration.

• Define and maintain comprehensive user flows, wireframes, interactive prototypes, and polished high-fidelity visual designs that align with business objectives and user needs.

• Drive the strategic development and ongoing maintenance of Buymie's design system, ensuring its adoption, consistency, and scalability across all digital touchpoints.

• Conduct rigorous user research, including interviews, surveys, and usability testing, to gather actionable insights that inform design iterations and product improvements.

• Analyze user behavior data, A/B test results, and performance metrics in close partnership with data teams to validate design hypotheses and optimize user experience for key business outcomes.

• Collaborate effectively with product management and engineering teams to ensure designs are technically feasible, meet business requirements, and are implemented with high fidelity.

• Advocate for the user throughout the product development process, championing user-centered design principles and best practices.

• Proactively identify opportunities for UX/UI improvements across the Buymie platform, proposing innovative solutions to enhance user satisfaction and engagement.

• Mentor and guide junior designers, providing constructive feedback and support to foster their professional development and contribute to a cohesive design output.

• Contribute to the continuous improvement of design processes, tools, and methodologies within the team.

📝 Enhancement Note: The responsibilities clearly indicate a lead role. The emphasis on "spearheading," "driving strategic development," and "advocating for the user" points to a candidate expected to take ownership and influence direction. The specific mention of "analyzing user behavior data, A/B test results, and performance metrics in close partnership with data teams" is a critical requirement for a senior role, demanding a data-informed approach to design and a strong understanding of how design impacts business KPIs.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for senior roles, demonstrating a foundational understanding of design principles and methodologies.

Experience: Minimum of 5 years of progressive experience in UI/UX design, with a proven track record of successfully delivering digital products. Experience within the last 5-10 years is ideal for this seniority level.

Required Skills:

• Extensive experience in end-to-end UI/UX design, covering research, ideation, wireframing, prototyping, and high-fidelity design.

• Advanced proficiency in industry-standard design and prototyping tools, specifically Figma, Figma Jam, and Figma Make.

• Demonstrated ability to create compelling user flows, wireframes, and interactive prototypes.

• Proven experience in developing, maintaining, and scaling design systems for consistency and efficiency.

• Strong understanding of core UX principles, interaction design patterns, and user-centered design methodologies.

• Expertise in conducting user research, usability testing, and synthesizing feedback into actionable design improvements.

• Experience designing for both web and mobile applications (iOS and Android).

• Excellent collaboration and communication skills, with the ability to effectively partner with product managers, engineers, and stakeholders.

• Ability to thrive in a fast-paced, dynamic, and collaborative work environment. Preferred Skills:

• Prior experience in the retail or e-commerce product space.

• Familiarity with or background in the textile or fashion industry.

• Hands-on experience with data-driven design methodologies and conducting A/B testing for product optimization.

• Experience with design mentorship and fostering a positive design culture.

📝 Enhancement Note: The explicit mention of "5+ years of experience" and the expectation to "lead" and "mentor" strongly suggest that candidates with 7-10 years of experience will be highly competitive. The emphasis on Figma tools is critical; candidates should be prepared to showcase their proficiency. The "Nice to Have" section points to domain-specific knowledge that can significantly differentiate candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects demonstrating end-to-end design ownership, from problem definition to solution implementation.

• Each case study should clearly articulate the problem statement, user research methodologies employed, design process, key design decisions, and the final outcomes/impact.

• Visual evidence of wireframes, user flows, interactive prototypes, and high-fidelity UI designs.

• Demonstrations of how user feedback and data analysis informed design iterations and improvements.

• Examples of contributions to or creation of design systems, highlighting their structure and application. Process Documentation:

• Evidence of structured design process documentation within portfolio case studies, illustrating a systematic approach to problem-solving.

• Clear articulation of how user research and usability testing were integrated into the design workflow to validate concepts and iterate on solutions.

• Examples of how design decisions were aligned with business goals and technical constraints, demonstrating cross-functional collaboration.

• Documentation of design system components and guidelines, showcasing consistency and scalability considerations.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to demonstrate not just design execution but strategic thinking, problem-solving capabilities, and the ability to drive impact. The emphasis on "end-to-end design ownership" means showcasing the entire journey, not just polished final screens. The inclusion of "data-driven design" and "design systems" in the portfolio is crucial for this role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Yerevan, Armenia, with 5-10 years of experience, the estimated annual salary range is likely between 15,000,000 AMD to 25,000,000 AMD (approximately $37,500 - $62,500 USD, as of late 2023/early 2024 exchange rates). This range can vary based on the candidate's specific experience, the depth of their portfolio, and the company's compensation philosophy.

Benefits:

• Competitive salary package.

• Health insurance coverage.

• Opportunities for professional development and continuous learning.

• A collaborative and innovative work environment.

• Potential for performance-based bonuses or stock options (if applicable).

• Paid time off, including holidays and vacation days.

• Access to modern design tools and technologies.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time permanent position. While the role is on-site, Buymie may offer some flexibility in daily scheduling, subject to team and business needs.

📝 Enhancement Note: Salary research for Yerevan indicates a competitive range for experienced tech professionals. The provided range is an estimate based on general market data for similar roles and experience levels in the region. Specific benefits are inferred from standard offerings for tech companies and senior positions. The "40 hours" is a standard assumption for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Buymie operates in the E-commerce and Retail Technology sector, specifically focusing on a marketplace model that connects consumers with personal shoppers for local store deliveries. This industry is characterized by rapid innovation, a focus on customer convenience, and a strong reliance on technology and data to optimize logistics and user experience.

Company Size: Buymie is a growing company, likely falling into the small to medium-sized enterprise (SME) category in terms of its operational footprint, particularly in its Armenian tech hub. This size often translates to a dynamic, agile environment where individuals can have a significant impact and wear multiple hats.

Founded: Buymie was founded in 2015. This means the company has established a market presence and has likely undergone significant growth and product evolution, offering a blend of startup agility and established operational processes.

Team Structure:

• The Product Design team is likely composed of a mix of designers, potentially including UI designers, UX designers, and potentially researchers, with this Senior role overseeing or heavily influencing the design direction.

• Reporting Structure: The Senior Product Designer will likely report to a Head of Product, a Design Lead, or a Product Manager, with a key responsibility to mentor and guide junior designers on the team.

• Cross-functional Collaboration: This role is deeply integrated with Product Management and Engineering teams, requiring constant communication and collaboration to define product roadmaps, design features, and ensure successful implementation. Collaboration with data teams for insights is also a key aspect. Methodology:

• Data Analysis and Insights: A core methodology involves leveraging user behavior data, A/B testing results, and customer feedback to drive design decisions and product improvements.

• Workflow Planning and Optimization: The team likely employs agile methodologies for product development, with design processes integrated into sprints, focusing on iterative design and continuous improvement.

• Automation and Efficiency: While not directly an operations role, the design team will contribute to improving automated processes for users and potentially internal tools, aiming for efficiency and scalability in user journeys.

Company Website: https://buymie.ie/

📝 Enhancement Note: The company's focus on "personal and attentive" service, "convenience and freedom" for customers, and using "data-driven knowledge" to perfect the online shopping experience provides strong context for the design team's mission. The Armenian location suggests a hub for tech talent, likely focused on product development and engineering.

📈 Career & Growth Analysis

Operations Career Level: This role is firmly positioned as a Senior Product Designer. It signifies a level of expertise where individuals are expected to lead complex design projects, contribute to design strategy, mentor others, and significantly influence product direction. This is a mid-to-senior level position, often a stepping stone to Principal Designer, Design Lead, or Product Management roles.

Reporting Structure: The Senior Product Designer will typically report to a Design Manager, Head of Product, or a Senior Product Manager. They will also be expected to mentor and guide junior designers, potentially leading small project teams or design initiatives within larger product squads.

Operations Impact: The impact of this role is direct and substantial. By shaping intuitive and engaging user experiences, the Senior Product Designer directly influences customer acquisition, retention, satisfaction, and ultimately, the commercial success of Buymie's platform. Their work will be critical in optimizing the customer journey, improving conversion rates, and ensuring seamless interaction for both customers and personal shoppers.

Growth Opportunities:

• Design Leadership: Progression to a Design Lead or Head of Design role, managing a team of designers and setting the design vision for the company.

• Specialization: Deepening expertise in specific areas such as UX research, interaction design, or design systems, potentially leading to a Principal Designer title or specialized consultant role.

• Product Management: Transitioning into Product Management, leveraging a strong understanding of user needs and product strategy to drive product roadmaps.

• Cross-functional Advancement: Moving into roles in Product Strategy, User Research leadership, or even operational roles that require a deep understanding of user experience.

• Skill Development: Continuous learning through workshops, conferences, and hands-on project experience, particularly in emerging design trends and technologies.

📝 Enhancement Note: The seniority of this role implies a clear path for advancement, either within design leadership or into related product functions. The emphasis on mentoring and strategic contribution are key indicators of growth potential beyond individual design execution.

🌐 Work Environment

Office Type: The role is based in an on-site office environment in Yerevan, Armenia. This suggests a traditional office setting designed to foster collaboration, team cohesion, and direct communication.

Office Location(s): The office is located at Azatutyan Ave E-Business Center 24/17, Yerevan, 0014, Armenia. This location in Yerevan likely offers accessibility within the city for employees.

Workspace Context:

• Collaborative Environment: The on-site nature promotes spontaneous collaboration, brainstorming sessions, and direct interaction with colleagues from product, engineering, and potentially other departments.

• Tools and Technology: Employees will have access to company-provided hardware, software licenses (including Figma), and potentially dedicated testing environments and equipment necessary for design work.

• Team Interaction: Opportunities for regular team meetings, design critiques, workshops, and informal interactions that build team rapport and facilitate knowledge sharing.

Work Schedule: The standard work schedule is likely 40 hours per week, with the expectation of being present in the office during core business hours. While specific start and end times might offer some flexibility, the on-site requirement necessitates regular attendance.

📝 Enhancement Note: The "On-site" classification is a key differentiator. This indicates a preference for in-person collaboration and team building, which can be a significant factor for candidates. The specific office address adds a layer of concrete detail to the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Presentation & Technical Interview: A dedicated session where the candidate presents their portfolio, walking through key case studies. This will be followed by discussions on design process, problem-solving approaches, and technical skills (e.g., Figma proficiency). Expect questions about design systems, user research, and data-informed decisions.

• Cross-functional Interview: Meetings with Product Managers and Engineering leads to assess collaboration skills, understanding of technical constraints, and ability to integrate design into the product development lifecycle.

• Design Challenge (Potentially): A take-home or live design exercise to evaluate problem-solving abilities, design thinking, and execution under specific constraints.

• Final Interview: A meeting with a senior leader (e.g., Head of Product, CTO, or CEO) to discuss broader strategic alignment, leadership potential, and cultural fit.

Portfolio Review Tips:

• Storytelling is Key: Structure your portfolio case studies as compelling narratives. Clearly define the problem, your role, the process, your solutions, and the measurable impact.

• Show, Don't Just Tell: Use visuals extensively – sketches, wireframes, prototypes, user flows, high-fidelity mockups, and any data visualizations that support your points.

• Highlight Seniority: Emphasize your leadership in projects, your strategic contributions, how you mentored others, and how you influenced product direction.

• Data & Research Focus: Clearly articulate how user research and data informed your design decisions. Showcase any A/B testing or UX metric improvements you achieved.

• Design System Expertise: If you have experience with design systems, dedicate a section to showcasing your contributions, principles, and how you ensured consistency.

• Tailor to Buymie: Research Buymie's existing products and target audience. Briefly explain how your skills and experience align with their specific needs and industry.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the problem statement, constraints, and objectives. Ask clarifying questions.

• Prioritize: Focus on demonstrating your thought process and core design skills rather than trying to create a fully polished, pixel-perfect solution if time is limited.

• Articulate Assumptions: Clearly state any assumptions you make and justify them.

• Present Your Process: Be ready to walk through your approach, the decisions you made, and why. Explain trade-offs.

• Consider Business Impact: Think about how your design solution would impact key business metrics for Buymie.

📝 Enhancement Note: The interview process for a Senior role typically involves multiple stages and stakeholders. The portfolio review is critical, and candidates should be prepared to defend their design choices and demonstrate strategic thinking. The emphasis on data and design systems is a recurring theme.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Proficiency in Figma Jam (for whiteboarding/ideation) and Figma Make (if applicable for specific workflows) is expected.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with other tools like InVision, ProtoPie, or Adobe XD may also be relevant for specific project needs or integrations.

• User Research Tools: Experience with tools for conducting user interviews, surveys, and usability testing, such as UserTesting.com, Lookback, Hotjar, SurveyMonkey, or Google Forms.

Analytics & Reporting:

• Data Visualization Tools: Familiarity with tools used to interpret data and present findings, such as Tableau, Power BI, or Google Analytics.

• A/B Testing Platforms: Understanding of how to work with or interpret results from A/B testing tools (e.g., Optimizely, VWO, Google Optimize).

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within CRM or other business automation systems is beneficial. Familiarity with how user data flows and is utilized could be an advantage.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool, making it a critical requirement. The mention of "data teams" and "A/B testing" implies familiarity with the outputs and workflows of analytics and optimization tools, even if the Senior Designer isn't the primary user.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs, ensuring that design decisions are always made with the customer experience at the forefront.

• Data-Driven Decision Making: Valuing quantitative and qualitative data to inform design choices, validate hypotheses, and measure the impact of design solutions.

• Collaboration & Communication: Fostering an environment of open communication, mutual respect, and effective teamwork across product, engineering, and business functions.

• Innovation & Continuous Improvement: Encouraging creative problem-solving, embracing new ideas, and continuously seeking ways to enhance products and processes.

• Ownership & Accountability: Taking responsibility for design outcomes, from concept to delivery, and driving initiatives to completion.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Product Managers to define requirements and roadmaps, and with Engineers to ensure feasibility and high-quality implementation.

• Design Critique Culture: Actively participating in and contributing to design reviews, providing and receiving constructive feedback to elevate the quality of work.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings with the wider team, including mentoring junior designers and contributing to design documentation.

📝 Enhancement Note: The company's mission statement ("personal and attentive," "convenience and freedom") provides clues to its core values. The emphasis on "data-driven knowledge" directly aligns with the "Data-Driven Decision Making" value. The Senior role implies a leadership style that promotes collaboration and mentorship.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the trade-offs between ideal user experiences and the commercial objectives of a fast-paced e-commerce platform.

• Scaling Design Systems: Ensuring the design system remains robust, scalable, and consistently applied as the product suite and user base grow.

• Data Interpretation Complexity: Translating complex user behavior data and A/B test results into clear, actionable design insights.

• Fast-Paced Environment: Adapting design workflows and deliverables to meet the rapid iteration cycles common in the tech and e-commerce industries.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like advanced prototyping, interaction design patterns, or specialized UX research methodologies.

• Industry Trends: Staying abreast of evolving design trends, emerging technologies, and best practices in the e-commerce and marketplace sectors.

• Leadership Development: Gaining experience in mentoring, leading design initiatives, and contributing to design strategy, preparing for future leadership roles.

• Cross-functional Learning: Gaining deeper insights into product management, engineering processes, and business operations through close collaboration.

📝 Enhancement Note: The challenges presented are common for senior roles in dynamic tech companies. The growth opportunities are framed around advancing design expertise and leadership capabilities, aligning with the senior level of the position.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led an end-to-end design process for a complex feature. What was your approach, and what was the outcome?" (Focus on your process, decision-making, and impact.)

• "How do you balance user needs with business objectives when faced with conflicting priorities?" (Highlight your negotiation and strategic thinking skills.)

• "Walk us through your experience with design systems. How have you contributed to or evolved one? What are the key principles you follow?" (Demonstrate your understanding of scalability and consistency.)

• "Describe a challenging user problem you solved. What research methods did you use, and how did data inform your solution?" (Showcase your problem-solving and data-driven approach.) Company & Culture Questions:

• "What interests you about Buymie's mission and the e-commerce/retail marketplace space?" (Research Buymie's values and market position.)

• "How do you approach mentoring junior designers? What's your philosophy on fostering a positive design culture?" (Highlight your leadership and team-building qualities.)

• "How do you collaborate with product managers and engineers? Describe a situation where you had to influence their perspective on a design decision." (Emphasize your communication and collaboration skills.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of Buymie and the role, then diving into 2-3 key case studies.

• Focus on Impact: For each case study, clearly state the problem, your role, the solution, and the quantifiable results (e.g., increased conversion, improved satisfaction scores, reduced errors).

• Show Your Process: Don't just show final screens. Include sketches, wireframes, user flows, and prototypes to illustrate your thinking.

• Highlight Seniority: Explain your leadership, strategic contributions, and how you mentored others.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, and how you would approach specific challenges at Buymie.

📝 Enhancement Note: Preparing for these types of questions requires candidates to reflect deeply on their past experiences and articulate their process, impact, and strategic thinking. The portfolio presentation is a critical component of assessing a Senior Designer's capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Buymie careers page.

• Curate Your Portfolio: Select 2-3 of your strongest end-to-end design case studies that best highlight your senior-level experience, problem-solving skills, and impact, particularly those relevant to e-commerce or marketplace platforms. Ensure each case study clearly outlines the problem, your process, your role, the solution, and measurable results.

• Tailor Your Resume: Update your resume to emphasize your 5+ years of experience, highlight your leadership in design projects, your experience with design systems, user research, and data-driven design. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio confidently, focusing on storytelling, articulating your design process, and demonstrating your impact. Be ready to discuss your experience with Figma and other design tools.

• Research Buymie: Understand Buymie's mission, target audience, and current product offerings. Think about how your design philosophy aligns with their values and how you can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.