Graphic Designer Brand & Performance

📍 Job Overview

Job Title: Graphic Designer - Brand & Performance

Company: Lyzr AI

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 15, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Design and execute visual campaigns across brand identity, launch assets, and executive collateral, ensuring a cohesive visual system.

• Develop high-impact performance creative for ads, social media, and landing pages, with a focus on driving engagement and conversion.

• Maintain a high volume of creative output, shipping approximately 30 assets per week across various marketing and sales enablement channels.

• Leverage AI-assisted design tools and motion graphics to enhance concepting, iteration, and delivery speed without compromising quality.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes a dual role in "Brand" and "Performance" creative, with a significant focus on speed, volume, and data-driven iteration. This suggests a role that bridges traditional graphic design with the analytical demands of performance marketing, aligning it closely with Marketing Operations or Creative Operations functions within a fast-paced B2B SaaS environment. The requirement for AI-assisted design and web development skills further solidifies its operational and performance-oriented nature.

📈 Primary Responsibilities

• Develop and maintain Lyzr AI's visual identity system, ensuring consistency across all brand touchpoints including marketing campaigns, product launches, and executive presentations.

• Create compelling visual assets for paid advertising, social media, and organic content channels, optimized for engagement and lead generation.

• Design and iterate on landing pages and web creative in collaboration with marketing and web development teams, using tools like Webflow or Framer.

• Produce high-quality presentation decks for executive leadership, sales enablement, and partner communications, ensuring clarity and impact.

• Execute rapid concepting and asset creation using AI design tools (Midjourney, Firefly, DALL·E) to meet high-volume output requirements.

• Implement and manage design systems and templates to streamline the creative process and ensure scalability for future campaigns.

• Collaborate closely with marketing, sales, and product teams to translate complex AI concepts into easily understandable and visually appealing creative assets.

📝 Enhancement Note: The responsibilities are framed to highlight the dual nature of brand stewardship and performance-driven creativity. The emphasis on "shipping roughly 30 creatives a week" and the need for speed and quality directly points to operational efficiency and process management within the creative function. The inclusion of web development and AI tools suggests a modern, integrated approach to creative production that is critical in today's GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong educational foundation in Graphic Design, Visual Communications, or a related field is implied by the experience requirements.

Experience: Minimum of 5 years of professional graphic design experience, with a mandatory focus on B2B SaaS environments. Demonstrated experience in designing for enterprise buying decisions is crucial.

Required Skills:

• 5+ years of professional graphic design experience, with a proven track record in B2B SaaS.

• Expertise in maintaining and extending a visual brand system across diverse assets.

• Strong human-centered design instincts, focusing on audience reception and impact.

• Production-level proficiency in Figma is non-negotiable.

• Advanced skills in Adobe Creative Suite, including Photoshop and Illustrator.

• Proficiency in motion graphics and video editing tools such as After Effects, Runway, or CapCut for animated social and ad creative.

• Production-level presentation design skills using Google Slides, Keynote, or PowerPoint.

• Experience integrating AI-assisted design tools (Midjourney, Firefly, DALL·E) into a design workflow for rapid concepting and iteration.

• Familiarity with web design and landing page creation using platforms like Webflow, Framer, or working knowledge of HTML/CSS. Preferred Skills:

• Fluency in creating and analyzing performance creative, with a demonstrated ability to iterate based on data.

• Experience in building and utilizing design systems and reusable templates.

• Background in AI or deep-tech categories, with the ability to simplify complex technical products.

• Experience designing event and field marketing collateral, including booths and signage.

📝 Enhancement Note: The skill requirements are highly specific and reflect a modern, performance-oriented design role. The explicit mention of "Figma at a production standard" and "AI-assisted design in your workflow" are critical indicators of the expected technical and operational capabilities. The preference for performance creative fluency and design systems points towards a candidate who can contribute to both the strategic and execution aspects of marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio demonstrating a strong sense of brand identity and the ability to maintain a cohesive visual system across numerous assets.

• Evidence of designing for enterprise B2B SaaS, showcasing an understanding of considered buying decisions.

• Case studies that highlight human-centered design approaches, explaining the rationale behind design choices and their intended impact on the audience.

• Examples of high-volume creative output, indicating efficiency and speed in production.

• Demonstrations of proficiency in Figma, Adobe Creative Suite, and motion/video creation tools.

• Showcase of presentation design skills for executive and partner collateral.

• Examples of AI-assisted design integration and its impact on concepting and iteration.

• Work samples related to web and landing page design, including any custom builds or adjustments. Process Documentation:

• While not explicitly stated as a requirement for submission, successful candidates will likely need to articulate their design process, including:

  • Workflow design for managing high-volume creative requests and approvals.

  • Implementation of design systems and templates for efficiency and scalability.

  • Methods for incorporating performance data into iterative design cycles.

  • Collaboration processes with marketing, sales, and engineering teams.

📝 Enhancement Note: The portfolio is critical for this role, and the description explicitly asks for a blend of "brand work and scrappy performance work." This implies a need to showcase not just aesthetic capabilities but also the ability to drive results and operate efficiently under pressure, a key trait for operations professionals. The "Process Documentation" section is inferred, as operations roles typically require candidates to demonstrate how they manage workflows and drive efficiency.

💵 Compensation & Benefits

Salary Range: Given the 5+ years of experience requirement, the B2B SaaS industry, and the hybrid work model in Bengaluru, India, a competitive salary range for a Graphic Designer with performance and AI integration skills would typically fall between ₹12,00,000 to ₹20,00,000 per annum. This range is based on industry benchmarks for experienced creative professionals in tech hubs like Bengaluru, considering the specialized skills in AI-assisted design and performance creative.

Benefits:

• Zomato meal allowance: Provides a daily stipend for meals, enhancing employee convenience and well-being.

• Extensive PTO policy: Offers a generous amount of paid time off, promoting work-life balance and employee rejuvenation.

• Company-paid subscriptions to leading AI tools: Grants access to cutting-edge technology that employees use in their work and can leverage for personal development, aligning with the company's focus on AI.

Working Hours: The role implies a standard 40-hour work week, aligning with typical full-time employment in India. The hybrid model offers flexibility, with designated office days for collaboration and remote days for focused work.

📝 Enhancement Note: The salary range is estimated based on typical compensation for experienced graphic designers in the B2B SaaS sector in Bengaluru, India, factoring in the specialized skills requested (AI-assisted design, performance creative). The benefits are directly extracted from the provided description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise Software, Artificial Intelligence (AI). Lyzr AI operates in the rapidly growing AI sector, providing solutions that enable large organizations to deploy AI agents for everyday tasks, bridging the gap between pilot projects and production-level implementation. This context means the company operates in a fast-paced, innovative, and highly technical environment.

Company Size: Lyzr AI is a scaling enterprise software company. While an exact number isn't provided, the mention of raising $100M and having 500+ enterprise customers suggests a company that has moved beyond startup phase and is in a significant growth trajectory, likely employing several hundred to a few thousand individuals. This size implies structured processes but still retains an agile, founder-like mentality.

Founded: Lyzr AI was founded with a mission to bring AI agents into everyday enterprise operations, aiming to overcome the common challenge of AI projects failing to reach production. This founding principle drives a culture focused on practical application, tangible results, and overcoming complex technical hurdles.

Team Structure:

• The graphic designer will be part of the Marketing team.

• This team likely collaborates closely with Sales, Partnerships, and Executive Communication functions, requiring strong cross-functional communication and asset delivery.

• The structure emphasizes autonomy and ownership, suggesting that individuals are empowered to drive their own outcomes and contribute significantly to the company's direction. Methodology:

• Data-Driven Decisions: The role's emphasis on "performance" and "reading the numbers" indicates a strong reliance on data to inform creative strategy and iteration.

• Agile Creative Production: The requirement to ship ~30 creatives a week, combined with AI-assisted design, points to an agile and iterative approach to creative development.

• Human-Centered Design: The focus on designing for the recipient's context and beliefs highlights a user-centric approach to creative problem-solving.

Company Website: https://careers.lyzr.ai

📝 Enhancement Note: The company context highlights Lyzr AI's position as a leader in enterprise AI deployment. For a graphic designer, this means working in a cutting-edge tech space, requiring the ability to translate complex AI concepts into accessible visuals. The "scaling fast" nature suggests a dynamic environment where processes are evolving, and individuals with operational efficiency skills are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, requiring 5+ years of experience. It goes beyond traditional design, incorporating elements of performance marketing creative, AI integration, and web development. This blend of skills indicates a career path that is evolving from pure design into a more integrated GTM/Marketing Operations role, focused on driving measurable business outcomes through creative execution.

Reporting Structure: The Graphic Designer reports to the Marketing team. Within this team, they will likely work closely with Marketing leadership, campaign managers, and potentially performance marketing specialists. The emphasis on autonomy suggests direct interaction with stakeholders across various departments, including sales and executive leadership.

Operations Impact: The Graphic Designer's role is critical in shaping Lyzr AI's brand perception and driving demand generation. By creating effective brand collateral and performance-driven creative, they directly influence:

• Brand Recognition & Trust: Consistent and compelling brand visuals build credibility for an enterprise software company.

• Lead Generation & Conversion: Performance creative directly impacts ad click-through rates, landing page conversions, and ultimately, sales pipeline.

• Sales Enablement: High-quality collateral supports the sales team in articulating Lyzr AI's value proposition to enterprise clients.

• Executive & Partner Relations: Polished presentations and collateral are essential for high-level communications.

Growth Opportunities:

• Specialization in AI/Tech Design: Deepen expertise in visually representing complex AI and deep-tech products, becoming a go-to resource in this niche.

• Performance Marketing Acumen: Develop a stronger understanding of campaign analytics, A/B testing, and data-driven creative optimization, potentially leading to roles with more strategic input into performance campaigns.

• Design Systems Leadership: Take ownership of building and evolving Lyzr AI's design systems, influencing design consistency and efficiency across the organization.

• Cross-Functional Project Leadership: Lead creative aspects of major product launches, marketing initiatives, or executive communication projects, gaining broader exposure and project management experience.

• Mentorship: As a senior member, mentor junior designers or contribute to design best practices within the team.

📝 Enhancement Note: The growth opportunities highlight a potential career path that moves beyond pure graphic design into more strategic and operational roles within marketing and GTM. The emphasis on "autonomy and ownership" and "driving your own outcomes" suggests that individuals who excel in this role can shape their own career trajectory at Lyzr AI.

🌐 Work Environment

Office Type: Lyzr AI operates a hybrid work model. This typically means a modern office space designed for collaboration, team meetings, and focused work sessions, balanced with the flexibility of remote work for individual tasks. The office is likely equipped with the necessary technology and amenities to support creative professionals.

Office Location(s): Bengaluru, India. The specific address "Maker Meridian - Address Maker, Bengaluru, 560008" indicates a professional office park or building in a well-established business district within Bengaluru, likely offering good connectivity and access to amenities.

Workspace Context:

• Collaborative Environment: Office days are designated for team problem-solving and collaboration, suggesting an open-plan layout or dedicated meeting spaces conducive to brainstorming and feedback.

• Tools and Technology: Employees are expected to have access to and proficiency with industry-standard design software, AI tools, and potentially specialized hardware for creative work. The company also provides paid subscriptions to AI tools, indicating a commitment to equipping employees with the latest technology.

• Team Interaction: The hybrid model facilitates regular interaction with colleagues on office days, fostering team cohesion and knowledge sharing, while remote days allow for focused, uninterrupted creative execution.

Work Schedule: The role is full-time, likely adhering to standard Indian business hours (e.g., 9 AM to 6 PM IST) with flexibility built into the hybrid model. The focus is on output and achieving objectives rather than strict adherence to hours, especially on remote days.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, offering a balance that appeals to many professionals. For a designer, this means having dedicated office time for collaborative creative sessions and remote time for deep, focused design work, which is crucial for producing high-quality creative assets.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Resumes and portfolios are reviewed first, with a strong emphasis on the portfolio's content and relevance to both brand and performance creative.

• Screening Call: A conversation with a hiring manager or recruiter to assess basic qualifications, cultural fit, and understanding of the role's demands.

• Design Challenge/Portfolio Presentation: Candidates may be asked to present their portfolio, walk through specific case studies, and potentially complete a small design exercise or discuss how they would approach a given creative problem. This will focus on their process, decision-making, and ability to articulate their work.

• Team Interviews: Meetings with members of the Marketing team and potentially cross-functional collaborators to evaluate technical skills, collaboration style, and alignment with Lyzr AI's culture.

• Final Interview: A discussion with senior leadership to assess strategic thinking, long-term potential, and cultural alignment.

Portfolio Review Tips:

• Showcase Range: Include a mix of polished brand campaign work and more "scrappy" performance-oriented creative to demonstrate versatility.

• Tell a Story: For each piece, explain the objective (what it was trying to achieve), your role, your process, and the outcome (if measurable). Quantify results where possible.

• Highlight Performance Metrics: If showcasing performance creative, include any data on engagement, CTR, conversion rates, or other relevant metrics.

• Demonstrate Figma Proficiency: Ensure your Figma work is well-organized, demonstrates advanced features, and is production-ready.

• Explain AI Integration: Clearly articulate how you used AI tools in your workflow, its benefits, and any limitations you encountered.

• Tailor to Lyzr AI: Research Lyzr AI's current branding and marketing efforts. If possible, subtly tailor your presentation to show how your skills align with their needs.

Challenge Preparation:

• Understand B2B SaaS Design: Be prepared to discuss the nuances of designing for enterprise software and longer sales cycles compared to B2C impulse purchases.

• Articulate Brand Consistency: Be ready to explain how you maintain a visual system across a high volume of diverse assets.

• Process & Efficiency: Think about how you manage multiple projects, prioritize tasks, and ensure quality and speed in a high-volume environment.

• AI Tools & Future Trends: Be ready to discuss your experience with AI design tools and your thoughts on their impact on the future of graphic design.

📝 Enhancement Note: The application process emphasizes a portfolio review as the primary screening mechanism. The tips provided are tailored to showcase the specific blend of brand, performance, and technical skills Lyzr AI is seeking, with a particular focus on demonstrating process and quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for production-standard design work, indicating a need for proficiency in collaborative design, prototyping, and component-based design systems.

• Adobe Creative Suite (Photoshop, Illustrator): Essential for core graphic design tasks, image manipulation, and vector illustration.

• After Effects: Required for creating animated social media and ad creative, suggesting a need for motion graphics expertise.

• Runway, CapCut: Alternative or supplementary tools for motion and video editing, indicating flexibility in tool adoption for efficient creative production.

Analytics & Reporting:

• While not explicitly listed as design tools, the role's performance aspect implies familiarity with or ability to work with:
  • Advertising Platforms: (e.g., Google Ads, LinkedIn Ads) for understanding creative performance metrics.
  • Web Analytics: (e.g., Google Analytics) for landing page performance insights.
  • Internal Dashboards: Lyzr AI likely uses internal dashboards to track campaign performance, requiring designers to interpret and act on data.

CRM & Automation:

• Webflow, Framer: Platforms for building and adjusting campaign pages, indicating a need for front-end design and potentially basic development skills.

• HTML/CSS: Working knowledge is preferred for web and landing page development, suggesting a hands-on approach to web creative implementation.

• AI Design Tools: Midjourney, Firefly, DALL·E or equivalent are crucial for rapid concepting and iteration, integrating AI into the core design workflow.

📝 Enhancement Note: The technology stack is heavily focused on modern design and creative production tools, with a strong emphasis on Figma, AI-assisted design, and web development capabilities. This reflects a forward-thinking approach to creative operations, where efficiency and adaptability are paramount.

👥 Team Culture & Values

Operations Values:

• Speed & Quality: A core value evident in the requirement to ship ~30 creatives a week without compromising quality. Operations professionals must balance efficiency with high standards.

• Data-Driven Iteration: The emphasis on "reading the numbers" and iterating on performance creative highlights a commitment to using data to inform decisions and improve outcomes.

• Human-Centered Design: Designing for the audience's context and beliefs underscores a value of empathy and user understanding in all creative output.

• Autonomy & Ownership: Lyzr AI hires people who "think like founders," valuing individuals who take initiative, drive their own outcomes, and embrace responsibility.

• Meritocracy of Ideas: Ideas are evaluated based on their merit, encouraging innovation and open contribution from all team members, regardless of seniority.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing, Sales, Partnerships, and Executive Communication teams, necessitating strong communication skills and an ability to translate needs across departments.

• Iterative Feedback Loops: The performance aspect implies a culture where creative work is shared, reviewed based on data, and iterated upon quickly.

• Knowledge Sharing: Working with "genuinely strong engineers and operators" suggests a culture where knowledge is shared, and continuous learning is encouraged, especially around AI and emerging technologies.

📝 Enhancement Note: The culture at Lyzr AI is characterized by a blend of high-performance expectations, data-informed decision-making, and a strong sense of individual ownership within a collaborative framework. For operations professionals, this means being comfortable with fast-paced environments, data analysis, and proactive problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Demands: Consistently producing ~30 high-quality creatives per week requires exceptional time management, prioritization, and efficient workflows.

• Balancing Brand and Performance: Effectively managing two distinct creative modes (brand identity vs. conversion-driven ads) and ensuring they remain cohesive yet optimized for their respective goals.

• Translating Complex AI Concepts: Visually representing abstract and technical AI concepts in a way that is clear, compelling, and accessible to enterprise clients.

• Rapid Technological Evolution: Staying current with advancements in AI-assisted design tools and their integration into creative workflows.

Learning & Development Opportunities:

• Advanced AI Design Integration: Becoming a master of AI-assisted design, exploring new tools and techniques to further enhance creative output and efficiency.

• Performance Marketing Analytics: Deepening understanding of marketing analytics, A/B testing methodologies, and data interpretation to directly influence creative strategy.

• Design Systems Development: Contributing to or leading the development of robust design systems, enhancing scalability and consistency across Lyzr AI's creative assets.

• Cross-Functional Project Exposure: Gaining experience leading creative efforts for major GTM initiatives, product launches, or executive communications, broadening strategic involvement.

📝 Enhancement Note: The challenges are directly tied to the operational demands of the role – high volume, dual focus, and technical complexity. The growth opportunities are designed to leverage these challenges into skill development and career advancement within the operations and marketing functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a high volume of creative requests while maintaining brand consistency and quality. How would you prioritize tasks for Lyzr AI?" (Focus on workflow, prioritization, and operational efficiency.)

• "How do you approach designing for B2B SaaS compared to B2C? Can you give an example of a campaign where you adapted your strategy for an enterprise audience?" (Focus on understanding the buying cycle and audience segmentation.)

• "Walk us through a piece of performance creative you designed. What was the objective, what was your process, and what were the results? How did you iterate based on the data?" (Focus on data-driven design and ROI.) Company & Culture Questions:

• "How do you see AI tools impacting the future of graphic design, particularly in a B2B SaaS context like Lyzr AI?" (Focus on forward-thinking, AI integration, and industry awareness.)

• "Lyzr AI emphasizes autonomy and ownership. Describe a time you took initiative to solve a problem or improve a process in your previous role." (Focus on proactive problem-solving and accountability.)

• "How do you ensure your creative work aligns with the company's overall business objectives and contributes to measurable outcomes like lead generation or brand perception?" (Focus on strategic alignment and impact measurement.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, clearly state the problem, your solution (design), and the result (quantified if possible).

• Highlight Process: Show wireframes, mood boards, AI concepting stages, and iterations to demonstrate your thinking and problem-solving approach.

• Emphasize Tool Proficiency: Be ready to discuss your use of Figma, Adobe Suite, AI tools, and any web development platforms. Show examples of well-organized Figma files or dynamic elements.

• Quantify Impact: Whenever possible, present metrics related to engagement, conversion, or brand lift. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Address the "Brand vs. Performance" Duality: Clearly delineate and showcase examples of both types of work, explaining how you managed both effectively.

📝 Enhancement Note: These interview questions and preparation tips are designed to probe the candidate's operational thinking, strategic approach to creative, and ability to integrate modern tools and data into their workflow, aligning with the expectations of a role that bridges creative and operations.

📌 Application Steps

To apply for this Graphic Designer - Brand & Performance position:

• Submit your application through Lyzr AI's careers page at careers.lyzr.ai or send your resume to hiring@lyzr.ai.

• Curate a Portfolio that Demonstrates Range: Ensure your portfolio prominently features both polished brand campaigns and more "scrappy" performance-driven creative work. For each piece, clearly articulate the objective, your process, and any measurable results achieved.

• Optimize Your Resume for Operations Keywords: Highlight your experience with high-volume creative production, B2B SaaS environments, proficiency in Figma, Adobe Creative Suite, AI-assisted design tools, and any experience with web development (Webflow, HTML/CSS). Quantify achievements wherever possible.

• Prepare for a Portfolio Walkthrough: Be ready to present your portfolio, discuss your design process, explain your use of AI tools, and articulate how your work drives business outcomes. Practice explaining the impact of your creative decisions.

• Research Lyzr AI's Brand and Operations: Understand their current marketing efforts, target audience (enterprise clients), and the competitive landscape of AI enterprise software. Consider how your creative approach can specifically support their GTM strategy and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.