Serbia Email Marketing Graphic Designer (E-Commerce)

📍 Job Overview

Job Title: Email Marketing Graphic Designer (E-Commerce)

Company: CrucialPoint Agency

Location: Belgrade, Serbia

Job Type: Full-Time (Contract, up to 30 hours/week)

Category: Marketing Operations / Creative Design

Date Posted: September 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with specific time zone requirements)

🚀 Role Summary

• Design visually compelling and high-converting email marketing campaigns for top-tier e-commerce brands, focusing on retention marketing strategies.

• Develop responsive, mobile-first digital assets, including email templates, promotional banners, and product showcases, ensuring brand consistency.

• Implement designs directly within Email Service Providers (ESPs) like Klaviyo, translating campaign concepts into functional, engaging layouts.

• Collaborate with cross-functional marketing teams to interpret campaign objectives and deliver impactful visual solutions that drive key e-commerce metrics.

• Optimize image assets using industry-standard design software to ensure fast load times and sharp display across various platforms.

📝 Enhancement Note: This role is positioned as a Graphic Designer with a strong emphasis on email marketing within the e-commerce sector. While the core function is design, the "operations" aspect comes from the direct implementation within ESPs and the focus on driving retention metrics, which are key GTM and RevOps objectives. The requirement for specific US EST hours for collaboration indicates a need for operational alignment with client-facing teams.

📈 Primary Responsibilities

• Design dynamic and engaging e-commerce email templates, promotional banners, product showcases, and modular layouts that align with client brand guidelines.

• Build, set up, and test designed email templates directly within Email Service Providers (ESPs) such as Klaviyo, ensuring accurate rendering across major email clients.

• Collaborate closely with marketing strategists, copywriters, and campaign managers to interpret campaign objectives and translate them into effective visual solutions.

• Maintain strict visual brand consistency across all client assets, including typography, color palettes, imagery, and overall aesthetic.

• Edit and optimize image assets using Adobe Photoshop, Illustrator, and Figma for fast load times, sharp display, and adherence to email client best practices.

• Ensure all email designs are fully mobile-responsive and visually optimized for rendering across major platforms including Gmail, Outlook, and Yahoo.

• Participate actively in creative brainstorming sessions, contribute innovative ideas, and work diligently to meet project deadlines.

• Stay current on emerging email design trends, best practices, and new technologies relevant to e-commerce and retention marketing.

📝 Enhancement Note: These responsibilities highlight a blend of creative design and technical implementation, common in specialized marketing operations roles. The emphasis on ESP integration and mobile responsiveness is crucial for effective email campaign execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is preferred, or equivalent practical experience.

Experience: 2-5 years of proven experience as a Graphic Designer, with a significant focus on B2C e-commerce digital and email design.

Required Skills:

• Proven experience as a Graphic Designer with a strong portfolio showcasing B2C e-commerce digital and email designs.

• Deep proficiency in design software: Figma and Adobe Creative Cloud (specifically Photoshop and Illustrator).

• Hands-on experience building and setting up email templates directly within Email Service Providers (ESPs) such as Klaviyo, Mailchimp, or similar platforms.

• Demonstrated understanding of visual hierarchy, typography, composition, and mobile-first design principles.

• Ability to ensure brand consistency across diverse client assets.

• Excellent written and verbal communication skills in English for effective collaboration.

• Strong organizational skills, detail-orientation, self-motivation, and the ability to manage multiple client deadlines concurrently. Preferred Skills:

• Experience designing for US-based e-commerce brands.

• Previous work within an email marketing agency environment.

• Familiarity with other ESPs or marketing automation platforms beyond Klaviyo/Mailchimp.

• Basic understanding of HTML/CSS for email template refinement.

• Experience with retention marketing strategies and lifecycle programs.

📝 Enhancement Note: The requirement for direct ESP building experience is a critical differentiator, indicating a need for a designer who can execute, not just conceptualize. The EST hours requirement is a key operational constraint for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features B2C e-commerce digital and email designs, demonstrating a strong understanding of visual hierarchy and brand consistency.

• Case studies or examples showcasing designs built and implemented directly within an ESP (e.g., Klaviyo), highlighting the process from design concept to live campaign.

• Visual examples of responsive design, illustrating how layouts adapt across mobile, tablet, and desktop devices.

• Demonstrations of image optimization techniques used to ensure fast load times and sharp visual quality in email campaigns.

• Work samples that reflect an ability to interpret campaign objectives and translate them into visually compelling marketing assets. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation and concept development to asset finalization and ESP implementation.

• Ability to articulate how they ensure brand consistency and adherence to client guidelines throughout the design and build process.

• Understanding of the workflow for image asset editing and optimization for web and email delivery.

• Familiarity with testing and quality assurance processes for email designs to ensure cross-client compatibility and responsiveness.

📝 Enhancement Note: The portfolio requirement specifically calls for evidence of direct ESP implementation, which is a key operational skill for this role, beyond standard graphic design.

💵 Compensation & Benefits

Salary Range: $12.00 – $18.00 USD per hour. This range is based on the provided hourly rates for Serbia, reflecting a part-time contract position with up to 30 hours per week. The final rate will be determined by candidate experience, specific skill set, and demonstrated proficiency in the required tools and ESPs.

Benefits:

• Flexible Scheduling: Ability to manage work hours around core US EST meeting requirements, offering a degree of autonomy.

• Remote Work: Fully remote position, eliminating commute time and offering location flexibility within Serbia.

• Professional Development: Opportunity to work with standard-setting industry clients and grow expertise in e-commerce retention marketing.

• Collaborative Environment: Access to a fast-paced, supportive team environment fostering growth and skill development.

Working Hours: Part-time, up to 30 hours per week. Crucially, candidates must be available during core US Eastern Standard Time (EST) hours for team syncs and client deadlines.

📝 Enhancement Note: The salary is provided as an hourly range for Serbia. The "up to 30 hours/week" indicates a part-time contract role, even if the overall employment type is listed as Full-Time in some contexts. The critical requirement for EST availability significantly impacts the operational feasibility for candidates in Serbia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, specializing in E-commerce Retention Marketing.

Company Size: CrucialPoint Agency operates as a full-service agency, likely employing a team of specialists across various marketing disciplines. While exact size isn't specified, their focus on "top-tier e-commerce brands" suggests a professional, results-driven environment.

Founded: Not specified, but the agency appears to be established and focused on specialized retention marketing programs.

Team Structure:

• The Graphic Designer will be part of a marketing team, likely collaborating closely with Marketing Strategists, Copywriters, and potentially Campaign Managers.

• The structure emphasizes cross-functional collaboration to achieve campaign goals.

• Reporting will likely be to a Marketing Manager or Creative Lead who oversees campaign execution. Methodology:

• Data-Driven Campaigns: Focus on creating high-performing lifecycle programs that drive retention metrics.

• Collaborative Execution: Emphasis on teamwork to interpret campaign objectives and deliver visual solutions.

• Agile Workflow: Fast-paced environment with a need to adapt to client deadlines and evolving campaign strategies.

Company Website: http://crucialpointagency.com

📝 Enhancement Note: CrucialPoint positions itself as a specialist agency, implying a focus on deep expertise within retention marketing. The culture is described as collaborative and fast-paced, typical of agency environments.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-level (2-5 years experience), focusing on specialized execution within email marketing design. It offers a pathway for designers to become experts in e-commerce retention and ESP implementation.

Reporting Structure: The designer will likely report to a manager overseeing email marketing campaigns or a creative director, working closely with strategists and copywriters.

Operations Impact: The designer's work directly impacts client retention rates and revenue through the creation of effective, high-converting email campaigns. Their ability to translate strategy into visually optimized emails is key to GTM success for clients.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce email design, ESP platform mastery (Klaviyo), and retention marketing strategies.

• Client Exposure: Gain experience working with a diverse portfolio of leading e-commerce brands.

• Skill Expansion: Potential to learn more about broader lifecycle marketing programs (SMS, push notifications, loyalty) and their design implications.

• Leadership Potential: For exceptional performers, opportunities may arise to lead design projects or mentor junior designers.

📝 Enhancement Note: Growth is primarily focused on deepening specialized skills within e-commerce email marketing and agency operations, rather than broad management initially.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): While the role is remote, candidates must be based in Serbia and available during core US Eastern Standard Time (EST) hours for team syncs and client deadlines.

Workspace Context:

• Independent Work: Requires a dedicated home office setup conducive to focused design work.

• Digital Collaboration: Heavy reliance on digital communication tools (Slack, email, video conferencing) for team interaction and client communication.

• Tool Accessibility: Access to necessary design software (Figma, Adobe Creative Cloud) and ESP platforms is essential.

Work Schedule: Part-time (up to 30 hours/week) with flexibility, provided that core US EST hours are covered for critical meetings and collaboration. This requires careful time management to balance local Serbian hours with client needs.

📝 Enhancement Note: The remote nature is combined with a significant time zone requirement, which is a critical factor for operational efficiency and candidate suitability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios submitted via the application link and the provided form.

• Application Form Completion: Candidates must complete the linked ClickUp form to be considered, indicating attention to detail and process adherence.

• Skills Assessment/Design Challenge: Likely a practical exercise to evaluate design skills, ESP template building capability, and responsiveness to brand guidelines.

• Interview with Hiring Manager/Team: Discussion of experience, portfolio, design process, and cultural fit, with a focus on e-commerce email marketing and ESP proficiency.

• Availability Confirmation: Verification of availability during core US EST hours.

Portfolio Review Tips:

• Highlight E-commerce & Email: Ensure your portfolio clearly showcases your best B2C e-commerce digital and email design work.

• Demonstrate ESP Experience: Include specific examples or case studies of emails you've built and implemented directly within ESPs like Klaviyo. Show screenshots of the built templates and explain your process.

• Showcase Responsiveness: Include examples that clearly demonstrate how your designs adapt across different devices (mobile, desktop).

• Quantify Impact (If Possible): If you have metrics associated with your email designs (e.g., improved open rates, click-through rates, conversion rates), include them.

• Brand Consistency Examples: Provide examples of how you've maintained brand guidelines across various email campaigns for a single client.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating an email template or modifying an existing one based on provided assets and brand guidelines.

• Practice building a simple responsive email template in Figma or a similar tool.

• Be ready to articulate your design decisions, justify your choices, and explain your process for implementing designs in an ESP.

• Prepare to discuss your experience with Photoshop, Illustrator, and Figma, focusing on their application in email asset creation and optimization.

📝 Enhancement Note: The explicit instruction to complete a separate form is a critical part of the application process, highlighting the company's focus on following procedures. The portfolio needs to go beyond static designs to include evidence of ESP implementation.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (primary), Adobe Creative Cloud (Photoshop, Illustrator) for image editing and asset creation.

• Email Service Providers (ESPs): Klaviyo (highly preferred), Mailchimp, or similar platforms for building and implementing email templates.

• Collaboration Tools: Likely Slack, Zoom, Google Workspace (Docs, Sheets, Drive) for communication, project management, and file sharing.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how email performance metrics (open rates, click-through rates, conversion rates) are tracked within ESPs would be beneficial. CRM & Automation:

• Familiarity with how email marketing integrates with broader CRM and marketing automation systems is a plus, though not a direct requirement for this design role.

📝 Enhancement Note: Proficiency in Figma and direct experience building within ESPs like Klaviyo are the most critical technical requirements for this role, distinguishing it from a purely conceptual design position.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: Focus on delivering high-value retention marketing programs for top-tier e-commerce clients.

• Collaboration: Emphasis on teamwork and cross-functional communication to achieve shared goals.

• Efficiency & Performance: Drive for creating high-performing campaigns that yield measurable results and retention metrics.

• Innovation: Encouraging creative solutions and staying ahead of email design and marketing trends.

• Professionalism & Detail: Maintaining high standards in design execution, brand consistency, and adherence to processes.

Collaboration Style:

• Cross-functional Integration: Designers work closely with strategists and copywriters to ensure cohesive campaign messaging and visual appeal.

• Feedback Loops: Openness to constructive feedback and iteration on designs.

• Remote-First Communication: Reliance on digital channels for clear, concise communication and project updates.

📝 Enhancement Note: The emphasis on client success and performance metrics suggests a results-oriented culture, common in agencies focused on ROI for their clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: The primary challenge is managing work within the required US EST hours while being based in Serbia, requiring careful scheduling and self-discipline.

• Client Diversity: Adapting to the unique brand guidelines and campaign objectives of multiple e-commerce clients simultaneously.

• ESP Technical Nuances: Navigating the specific technical requirements and limitations of different ESP platforms for template building.

• Keeping Pace with Trends: Continuously updating design skills and knowledge to incorporate the latest in email marketing and e-commerce design best practices.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in email marketing design best practices, UX/UI for email, and advanced ESP functionalities.

• Industry Trends: Stay abreast of innovations in e-commerce, digital marketing, and customer retention strategies.

• Client Portfolio Growth: Gain experience working with a range of successful e-commerce brands, expanding professional network and portfolio diversity.

• Process Optimization: Learn and contribute to efficient workflows for design and campaign execution within an agency setting.

📝 Enhancement Note: The time zone requirement is the most significant operational challenge for candidates, requiring proactive time management and communication.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting e-commerce email campaign from brief to final implementation in an ESP."

• "How do you ensure brand consistency across multiple client accounts and different email campaign types?"

• "Walk us through a challenging email design project you worked on and how you overcame any obstacles."

• "How do you prioritize tasks and manage your time when working on multiple client projects with competing deadlines?" Company & Culture Questions:

• "What interests you about CrucialPoint Agency and our focus on retention marketing?"

• "How do you approach collaboration with marketing strategists and copywriters, especially in a remote setting?"

• "Describe your experience working with US-based clients or within a US-centric work environment."

• "How do you stay updated on the latest trends in e-commerce and email marketing design?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight your strongest e-commerce email design work first.

• ESP Focus: For relevant projects, clearly articulate your role in building and implementing the template within an ESP. Show screenshots of the live email and explain the design choices.

• Responsiveness: Have clear examples ready to demonstrate how your designs adapt to different screen sizes.

• Metrics: If possible, present projects with quantifiable results (e.g., "This campaign design contributed to a X% increase in click-through rates").

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most impactful projects and your specific contributions.

📝 Enhancement Note: Candidates should prepare to specifically discuss their experience with ESPs and demonstrate their ability to translate design into a functional, deployable asset.

📌 Application Steps

To apply for this email marketing graphic designer position:

• Submit your resume through the application portal.

• Crucially, complete the short application form at the provided ClickUp link. Only candidates who complete this form will be considered.

• Curate your portfolio to prominently feature B2C e-commerce digital and email designs, with specific examples of templates built within ESPs like Klaviyo.

• Prepare to discuss your availability during core US Eastern Standard Time (EST) hours for team syncs and client deadlines.

• Research CrucialPoint Agency to understand their specialization in retention marketing and their client portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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