Colombia Email Marketing Graphic Designer (E-Commerce)

📍 Job Overview

Job Title: Colombia Email Marketing Graphic Designer (E-Commerce)

Company: CrucialPoint Agency

Location: Bogotá, Colombia (Remote)

Job Type: Contract / Part-Time (Up to 30 hours/week)

Category: Marketing Operations / Creative Design

Date Posted: September 15, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Remote Solely (with EST hour availability requirement)

🚀 Role Summary

• Design visually compelling and high-converting e-commerce email marketing campaigns that drive customer retention and align with client brand guidelines.

• Develop responsive email templates, promotional banners, and product showcases optimized for both mobile and desktop rendering across various ESPs.

• Collaborate closely with marketing strategists and copywriters to translate campaign objectives into effective visual solutions.

• Ensure brand consistency and adherence to established visual identity standards across all digital assets.

• Leverage advanced graphic design tools and email service platforms to execute and deploy campaigns efficiently.

📝 Enhancement Note: While the title specifies "Colombia Email Marketing Graphic Designer," the description clarifies that candidates must be based in the US for the primary role, but the compensation tier is listed for Colombia. This suggests a potential for a hybrid talent acquisition strategy or a misstatement in the initial filtering. However, the core responsibilities and requirements are geared towards a designer with specific ESP and e-commerce email experience. The "up to 30 hours/week" indicates a part-time or contract role, which is crucial for candidates to understand.

📈 Primary Responsibilities

• Design dynamic e-commerce email templates, promotional banners, product showcases, and modular layouts that are visually engaging and conversion-focused.

• Build and set up designed email templates directly within Email Service Providers (ESPs) such as Klaviyo, ensuring accurate rendering and functionality.

• Collaborate effectively with marketing strategists and copywriters to interpret campaign objectives and translate them into impactful visual solutions.

• Maintain strict visual brand consistency across all client assets, including typography, color palettes, imagery, and overall aesthetic.

• Edit and optimize image assets using Photoshop, Illustrator, and Figma to ensure fast load times and sharp display on all devices.

• Ensure all designs are mobile-responsive and visually optimized for seamless rendering across major email clients like Gmail, Outlook, and Yahoo.

• Participate actively in creative brainstorming sessions, manage project timelines, and stay current with emerging email design trends and best practices.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and technical implementation within ESPs, highlighting the need for a designer who can not only create visually appealing assets but also understand their practical application and deployment in a marketing automation context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role.

Experience: Proven experience as a Graphic Designer with a strong portfolio showcasing B2C e-commerce digital and email designs. Hands-on experience building and setting up templates directly within ESPs is mandatory.

Required Skills:

• Deep proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator) for creating and optimizing digital assets.

• Hands-on experience building and setting up email templates directly within Email Service Providers (ESPs) such as Klaviyo, Mailchimp, or similar platforms.

• Strong understanding of visual hierarchy, typography, composition, and mobile-first design principles essential for effective email marketing.

• Demonstrated ability to maintain visual brand consistency across diverse client assets and campaigns.

• Excellent written and verbal communication skills in English, crucial for collaborating with US-based teams and clients.

• Availability during core US Eastern Standard Time (EST) hours for team syncs, client deadlines, and real-time collaboration.

• Self-motivated, organized, and detail-oriented with the ability to manage multiple client deadlines concurrently in a fast-paced environment. Preferred Skills:

• Experience designing for US-based e-commerce brands or within an email marketing agency environment.

• Familiarity with other ESPs or marketing automation platforms beyond Klaviyo and Mailchimp.

• Understanding of A/B testing principles for email design and content optimization.

• Basic knowledge of HTML/CSS for email template adjustments or troubleshooting.

📝 Enhancement Note: The emphasis on ESP experience and EST availability are critical requirements that differentiate this role from a general graphic design position. The preference for US e-commerce experience suggests a need for cultural and market understanding specific to that audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3-5 strong examples of B2C e-commerce email designs.

• Each case study should highlight the design process, from initial concept to final execution, including any A/B testing or performance insights.

• Demonstrations of responsive design capabilities across various devices and screen sizes.

• Examples of maintaining brand consistency for different e-commerce clients.

• Visual evidence of templates built and implemented within an ESP (screenshots or interactive prototypes if possible). Process Documentation:

• Ability to articulate your design process, including client brief interpretation, concept development, iteration, and final asset delivery.

• Examples of how you collaborate with copywriters and marketing strategists to ensure design and messaging alignment.

• Documentation of your workflow for optimizing images for web and email to ensure fast load times without sacrificing visual quality.

• Showcase of how you approach mobile-first design and ensure cross-client compatibility.

📝 Enhancement Note: For a role focused on email marketing design and ESP implementation, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also practical application within the email marketing ecosystem and an understanding of e-commerce specific design challenges.

💵 Compensation & Benefits

Salary Range: $12.00 – $18.00 per hour USD.

• Colombia Tier: This range is specifically listed for candidates based in Colombia.

• US Tier (Implied): While not explicitly stated for US-based candidates, it's reasonable to assume a similar or potentially higher range based on US market rates for similar contract roles, though the description states "Candidates based in US only" for the primary role.

Benefits:

• Flexible Scheduling: Up to 30 hours per week, allowing for work-life balance.

• Remote Work: Fully remote position, eliminating commute time and costs.

• Growth Opportunities: Chance to work with standard-setting industry clients and grow within a fast-paced agency environment.

• Collaborative Environment: Work alongside a team of marketing and content specialists.

• Standard Industry Clients: Exposure to high-tier e-commerce brands.

Working Hours: Up to 30 hours per week, with a mandatory requirement for availability during core US Eastern Standard Time (EST) hours for team syncs and client deadlines. This suggests a need for flexibility within the 30-hour limit to accommodate specific meeting times.

📝 Enhancement Note: The compensation is clearly defined for Colombia, but the "Candidates based in US only" clause creates ambiguity for US-based applicants. The benefit of "flexible scheduling" is tempered by the strict EST availability requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising, specifically focused on Retention Marketing for E-commerce.

Company Size: The description implies a growing agency. While not explicitly stated, "up to 30 hours/week" and "contract/part-time" suggests a flexible, potentially lean team structure that scales with client needs.

Founded: Not specified, but "standard-setting industry clients" suggests a level of established expertise.

Team Structure:

• The role involves collaboration with marketing strategists and copywriters.

• It's part of a full-service retention marketing agency, indicating specialized teams for email, SMS, push, and loyalty programs.

• The remote nature suggests a distributed team structure. Methodology:

• Focus on high-performing lifecycle programs (email, SMS, push, loyalty).

• Emphasis on data-driven decision-making to drive retention metrics.

• Collaborative approach to campaign development, integrating design, content, and strategy.

• Fast-paced environment with a focus on client success for top-tier e-commerce brands.

Company Website: http://crucialpointagency.com

📝 Enhancement Note: CrucialPoint positions itself as a specialist agency, implying a focus on expertise and efficiency. The culture appears to be collaborative and results-oriented, with a strong emphasis on client success in the competitive e-commerce retention space.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer (implied by 2-5 years experience and responsibility for template building). This role is foundational for designers looking to specialize in e-commerce email marketing.

Reporting Structure: Likely reports to a Creative Director, Marketing Manager, or Head of Design, depending on the agency's internal structure. Collaboration is key with marketing strategists and copywriters.

Operations Impact: Directly impacts client retention rates and e-commerce sales through the creation of engaging and effective email campaigns. The visual appeal and functionality of emails are critical for conversion.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce email design, ESP implementation, and retention marketing strategies.

• Client Exposure: Gain experience working with a diverse portfolio of top-tier e-commerce brands, enhancing professional reputation.

• Skill Development: Opportunity to learn new design trends, ESP features, and potentially basic HTML/CSS for email.

• Agency Advancement: Potential for increased hours, full-time roles, or more senior design positions within CrucialPoint as the agency grows or client needs expand.

📝 Enhancement Note: This role offers a clear path for a graphic designer to specialize in a high-demand area of digital marketing. The growth potential lies in mastering the nuances of e-commerce email design and its direct impact on revenue.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): While the company is based in the US (implied by EST hours and client focus), the role is remote. The specific mention of a "Colombia" compensation tier suggests potential remote hiring in that region, though the primary job posting targets US-based candidates.

Workspace Context:

• Independent Work: Requires a dedicated home office setup conducive to focused design work.

• Digital Collaboration: Relies heavily on digital communication tools (e.g., Slack, Zoom, ClickUp) for team interaction and project management.

• Tool Proficiency: Access to necessary design software (Figma, Adobe CC) and reliable internet connectivity is essential.

• Client-Centric: The environment is driven by client needs, deadlines, and brand standards, requiring adaptability.

Work Schedule: Part-time, up to 30 hours per week. While flexible, availability during core US EST hours (e.g., 9 AM - 3 PM EST) is mandatory for meetings and real-time collaboration. This means a portion of the work must be performed during these specific times.

📝 Enhancement Note: The remote and flexible nature is a significant draw, but the EST availability requirement is a critical constraint that candidates must be prepared for, regardless of their primary location.

📄 Application & Portfolio Review Process

Interview Process:

• Application Form: Completing the provided ClickUp form is a mandatory first step. Failure to do so will result in disqualification.

• Resume & Portfolio Submission: Candidates will likely be asked to submit their resume and a link to their online portfolio.

• Screening Call: An initial conversation to assess experience, skills, availability, and cultural fit, focusing on ESP and e-commerce email design expertise.

• Design Challenge/Portfolio Review: A practical assessment, which could involve a small design task or a deep dive into portfolio case studies, focusing on problem-solving, design execution, and understanding of e-commerce objectives.

• Final Interview: A discussion with a hiring manager or team lead to finalize details, confirm EST availability, and discuss project workflows.

Portfolio Review Tips:

• Highlight E-commerce & Email: Ensure your portfolio prominently features B2C e-commerce email designs.

• Showcase ESP Integration: If possible, include examples or descriptions of how you've implemented designs within ESPs.

• Detail Your Process: For each case study, explain your thought process, the problem you were solving, and the results achieved.

• Quantify Impact: If you have data (e.g., conversion rate improvements, A/B test results), include it.

• Mobile-First Focus: Clearly demonstrate your understanding and application of mobile-responsive design principles.

• Brand Consistency: Show examples of how you maintain brand integrity across different campaigns.

Challenge Preparation:

• Be prepared to discuss your approach to common e-commerce email types (promotional, transactional, abandoned cart, welcome series).

• Practice articulating your design decisions and how they align with marketing goals and user experience.

• Familiarize yourself with the capabilities and common uses of Klaviyo and Mailchimp.

• Be ready to explain your availability and how you manage time to meet EST deadlines.

📝 Enhancement Note: The application process has a strict gatekeeper (the ClickUp form), and the portfolio is the primary tool for demonstrating suitability. Candidates should tailor their portfolio specifically to the requirements of e-commerce email design and ESP implementation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design and prototyping. Proficiency is a must.

• Adobe Creative Cloud: Specifically Photoshop and Illustrator for image editing, asset creation, and graphic manipulation.

• Email Service Providers (ESPs): Hands-on experience building and setting up templates directly within Klaviyo is a key requirement. Mailchimp or similar platforms are also relevant.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs perform and impact metrics is crucial. Familiarity with ESP analytics dashboards is beneficial. CRM & Automation:

• Experience with CRM platforms is not explicitly mentioned but understanding how email campaigns integrate with CRM data can be an advantage.

📝 Enhancement Note: The technology stack is heavily focused on design tools and ESPs. The explicit mention of Klaviyo indicates it's a primary platform, and candidates with direct experience here will have a significant advantage.

👥 Team Culture & Values

Operations Values:

• Efficiency & Results: Driving high-performing lifecycle programs and retention metrics suggests a focus on efficiency and measurable outcomes.

• Collaboration: Working closely with marketing strategists and copywriters implies a team-oriented approach.

• Client-Centricity: Serving "top-tier e-commerce brands" means prioritizing client needs and success.

• Adaptability: A fast-paced agency environment requires flexibility and the ability to adapt to changing client demands and trends.

• Quality & Brand Integrity: Maintaining brand consistency and delivering visually compelling designs is paramount.

Collaboration Style:

• Cross-functional: Close collaboration between design, marketing strategy, and copywriting teams.

• Remote Communication: Reliance on digital tools for communication, feedback, and project updates.

• Feedback-Oriented: Likely involves iterative design processes with feedback from internal teams and clients.

• Deadline-Driven: A clear emphasis on meeting project deadlines and client timelines.

📝 Enhancement Note: The culture appears to be professional, results-oriented, and collaborative, typical of a specialized digital marketing agency. Designers need to be comfortable working independently in a remote setting while actively engaging with a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with ESP Functionality: Creating visually appealing designs that also render correctly and function well across all devices and email clients within ESP limitations.

• Managing Multiple Client Brands: Maintaining distinct brand identities and campaign objectives for various e-commerce clients simultaneously.

• Adhering to EST Hours: For candidates not in the EST time zone, managing work schedules to accommodate mandatory meeting times can be a challenge.

• Pace of E-commerce Trends: Staying current with rapidly evolving e-commerce marketing trends and design aesthetics.

Learning & Development Opportunities:

• Email Marketing Specialization: Becoming an expert in e-commerce email design and strategy.

• ESP Mastery: Deepening proficiency in platforms like Klaviyo, potentially leading to advanced certifications or roles.

• Retention Marketing Insights: Gaining a strong understanding of customer lifecycle marketing and its impact on revenue.

• Agency Experience: Developing skills in client management and agency workflows.

📝 Enhancement Note: This role presents an opportunity to become a specialist in a critical area of e-commerce marketing. The challenges are primarily related to the technical aspects of email design and the demands of agency work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an e-commerce email campaign from brief to final asset, focusing on how you ensure it drives conversions."

• "How do you approach ensuring mobile-responsiveness and cross-client compatibility in your email designs?"

• "Walk us through a challenging e-commerce email design project from your portfolio and explain the decisions you made and the results."

• "What are your preferred methods for optimizing image assets for email to balance visual quality and load times?" Company & Culture Questions:

• "How do you stay updated on the latest trends in e-commerce email marketing and design?"

• "Describe your experience working in a remote, collaborative environment. How do you manage communication and deadlines?"

• "What interests you about CrucialPoint Agency and working with our clients?"

• "How do you handle feedback on your designs, especially from multiple stakeholders?" Portfolio Presentation Strategy:

• Structure Your Presentation: Group your portfolio by e-commerce email campaigns. For each, clearly state the client, the objective, your role, the design solution, and the outcome.

• Highlight ESP Work: Explicitly discuss your experience building templates within ESPs. If you have screenshots or examples of the backend setup, include them.

• Emphasize Mobile-First: Visually demonstrate how your designs adapt to mobile devices.

• Quantify Success: If possible, share metrics related to click-through rates, conversion rates, or engagement that your designs contributed to.

• Be Ready for Technical Questions: Prepare to discuss specific design elements and their impact on deliverability or rendering.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical skills in e-commerce email design, ESP implementation, and understanding of retention marketing principles. Be prepared to articulate your process and justify your design choices with business objectives in mind.

📌 Application Steps

To apply for this operations position:

• Complete the mandatory ClickUp Application Form: This is the absolute first step and non-negotiable. (https://forms.clickup.com/25779484/f/rjq8w-83653/GBT04WYIIIZNRGEK0K)

• Submit your Resume: Ensure it highlights your experience in graphic design, e-commerce, and email marketing, with specific mention of ESP proficiency.

• Curate and Present Your Portfolio: Prepare an online portfolio that prominently features your best B2C e-commerce email designs. Prioritize examples showcasing template building within ESPs and mobile responsiveness.

• Prepare to Discuss Availability: Be ready to clearly articulate your availability during core US Eastern Standard Time (EST) hours and confirm your capacity for up to 30 hours per week.

• Research CrucialPoint Agency: Understand their focus on retention marketing and their client base to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Pay close attention to the US-based candidate requirement versus the Colombia compensation tier.