Brand Designer - LATAM Foods

📍 Job Overview

Job Title: Brand Designer - LATAM Foods

Company: PepsiCo

Location: MIGUEL HIDALGO, Distrito Federal, Mexico

Job Type: FULL_TIME

Category: Creative & Design

Date Posted: 2026-05-15

Experience Level: 2-5 years

🚀 Role Summary

• Drive brand consistency and visual impact for LATAM Foods portfolio through expert design execution across packaging, communications, and retail collateral.

• Contribute to a global design function that leverages design thinking and innovation to create meaningful and authentic brand experiences for consumers.

• Collaborate with cross-functional teams to translate business objectives into compelling design solutions that meet defined objectives and adhere to strict brand standards.

• Independently manage design tasks from ideation to final execution, ensuring creative excellence and timely delivery under pressure.

📝 Enhancement Note: This role is situated within PepsiCo's integrated global design function, emphasizing a strategic approach to brand building and consumer engagement across diverse touchpoints. The focus on "LATAM Foods" indicates a specialization within the broader company portfolio, requiring cultural and market understanding specific to the Latin American region.

📈 Primary Responsibilities

• Develop and execute high-quality design solutions for packaging, communications, and retail collateral, ensuring alignment with LATAM Foods brand strategies and guardrails.

• Organize, design, and implement visual assets that meet project objectives, maintaining consistency and creative excellence across all outputs.

• Manage design and artwork updates or revisions for existing products and campaigns, ensuring adherence to brand guidelines and evolving market needs.

• Independently execute design tasks, including sketching, ideation, and graphic layout, to deliver compelling and effective brand experiences.

• Collaborate with internal stakeholders and external partners to gather project requirements, present design concepts, and incorporate feedback for optimal results.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, requiring the designer to not only produce visually appealing work but also to manage their tasks effectively within a dynamic business environment. The emphasis on "packaging design, communications and retail collateral" suggests a need for versatility across different design mediums.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent in Graphic Design.

Experience: 2+ years of experience working in a design/creative agency or in-house design studio.

Required Skills:

• Proven ability to apply and perform design tasks, including sketching, ideation, and graphic layout.

• Exceptional skills using Adobe Creative Suite, especially Illustrator, InDesign, Photoshop.

• Outstanding portfolio demonstrating graduate-level design thinking and validating industry experience.

• Strong communication skills, ability to explain thought processes, collaborate in ideations, and present own ideas.

• Ability to work under pressure and a self-motivated approach to owning and delivering design tasks.

Preferred Skills:

• Experience with integrated design functions that combine brand design, design thinking, industrial design, design strategy, and front-end innovation.

• Familiarity with global brand strategies and the ability to adapt designs for multiple regions.

• Understanding of consumer-centric design principles and their application in food and beverage markets.

• Experience in developing design for multiple touchpoints including digital and physical retail environments.

📝 Enhancement Note: The requirement for both English and Spanish fluency, coupled with the "LATAM Foods" designation, strongly suggests that candidates with experience or understanding of the Latin American market will have a significant advantage. The portfolio requirement is critical, emphasizing the need for demonstrable design thinking and practical application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work, with a strong emphasis on LATAM Foods related projects or similar CPG (Consumer Packaged Goods) experience.

• Examples demonstrating proficiency in packaging design, including concept development, final artwork, and adaptation across various SKUs.

• Case studies illustrating the design process from initial brief to final execution, highlighting problem-solving, ideation techniques, and how design objectives were met.

• Demonstrations of conceptual thinking and creative ideation applied to brand communications, retail collateral, or activation concepts.

Process Documentation:

• Ability to articulate design processes, including ideation, sketching, concept development, and final production workflows.

• Evidence of adhering to brand guidelines and design guardrails, demonstrating an understanding of brand consistency requirements.

• Examples of how design solutions were developed collaboratively, showing an ability to incorporate feedback and present ideas effectively.

• Demonstrated understanding of design project timelines and the ability to manage tasks efficiently to meet deadlines.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary validation of a candidate's design thinking and execution capabilities. It should clearly articulate the candidate's process, demonstrating not just aesthetic talent but also strategic thinking and problem-solving relevant to brand and packaging design within the food and beverage sector.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 2-5 years of experience in Mexico City, the estimated salary range is between $30,000 - $50,000 USD annually. This range accounts for the cost of living in Mexico City, the specific industry (CPG), and the specialized skills required, including bilingual proficiency and Adobe Creative Suite expertise.

Benefits:

• Opportunities for continuous learning and development through a wide range of programs.

• Access to internal digital platforms promoting self-learning and skill enhancement.

• Specialized development programs aligned with leadership skills.

• Role-specific training and learning experiences with internal and external providers.

• Recognition programs that celebrate seniority, behavior, leadership, and life moments.

• Financial wellness programs designed to support personal financial goals.

• A flexibility program to promote work-life balance and adapt the working day to individual lifestyles.

• Comprehensive family-oriented benefits including a Wellness Line, numerous agreements and discounts, scholarship programs for children, and aid plans for various life events.

Working Hours: Typically 40 hours per week, with potential for flexibility as outlined in the company's flexibility program.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for Brand Designers in Mexico City, considering the experience level and the specialized requirements of the role. PepsiCo is known for its robust benefits packages, and the listed benefits reflect those commonly offered by large multinational corporations, emphasizing employee development, well-being, and family support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, Consumer Packaged Goods (CPG). PepsiCo is a global leader with a vast portfolio of iconic brands, driving innovation and consumer engagement in a highly competitive market.

Company Size: Large Enterprise (over 10,000 employees). This size offers stability, extensive resources, and opportunities for career advancement within a global framework.

Founded: 1965. With a long history, PepsiCo has established a strong market presence and a deep understanding of consumer preferences and industry dynamics.

Team Structure:

• The Design team is a strategic global function, indicating a structured yet collaborative environment.

• This specific role is part of the "LATAM Foods" design unit, suggesting a regional specialization within the larger design organization.

Methodology:

• Design is integrated as a core strategic function, driving business value through innovation and consumer-centricity.

• Emphasis on "design thinking" suggests a problem-solving approach rooted in understanding user needs and iterative development.

• Collaboration is key, with a focus on translating ideas into action and creating meaningful brand engagements across multiple touchpoints.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: PepsiCo's culture is characterized by a commitment to creating "smiles around the world" through its products and its work environment. The integration of design as a strategic function underscores the company's belief in the power of creativity and innovation to drive business success and connect with consumers on a deeper level.

📈 Career & Growth Analysis

Operations Career Level: This role represents an early to mid-career opportunity within the design field. It provides a solid foundation for growth within PepsiCo's design organization. The "Brand Designer" title suggests a focus on execution and application of design principles, with potential to grow into more strategic or leadership roles.

Reporting Structure: The Brand Designer likely reports to a Design Manager or Senior Brand Designer, who in turn reports to a Director or Head of Design for the LATAM Foods division or a broader regional design lead. This structure allows for mentorship and guidance while providing exposure to higher-level strategic discussions.

Operations Impact: The Brand Designer's work directly impacts brand perception, consumer engagement, and ultimately, sales performance for the LATAM Foods portfolio. Effective design contributes to brand differentiation, market share growth, and the creation of positive consumer experiences, aligning directly with PepsiCo's mission to create joyful moments.

Growth Opportunities:

• Specialization: Deepen expertise in packaging design, brand identity development, or specific product categories within LATAM Foods.

• Advancement: Progress to Senior Brand Designer, Art Director, or Design Lead roles, taking on more complex projects and strategic responsibilities.

• Cross-Functional Exposure: Gain experience working with global design teams, marketing, and product innovation departments.

• Skill Development: Access to PepsiCo's extensive learning and development programs to enhance design software proficiency, conceptual thinking, and leadership capabilities.

📝 Enhancement Note: PepsiCo's emphasis on "careers to smile about" and extensive development programs suggests a strong commitment to employee growth. For a Brand Designer, this translates into opportunities to hone creative skills, develop strategic design thinking, and potentially move into leadership positions within the company's vast global network.

🌐 Work Environment

Office Type: The job is based in an office environment in Mexico City, indicating a professional setting conducive to collaboration and focused work. PepsiCo's global presence often means well-equipped corporate offices.

Office Location(s): The primary location is BOSQUES DE LOS DURAZNOS NO. 67, 11700, Mexico City, Distrito Federal, Mexico. This address suggests a corporate or business district location.

Workspace Context:

• A collaborative office environment where designers can interact with peers, managers, and cross-functional teams.

• Access to state-of-the-art design software and technology is expected, supporting creative workflows.

• Opportunities for brainstorming sessions, design reviews, and team meetings to foster innovation and alignment.

• The role requires occasional travel, suggesting that the office environment is a primary hub but not the sole location for work.

Work Schedule: The role is full-time, typically 40 hours per week. PepsiCo offers a flexibility program, which may allow for some adaptation of working hours or arrangements, balancing operational needs with individual lifestyles.

📝 Enhancement Note: While the core work is on-site, the mention of a "flexibility program" suggests that PepsiCo acknowledges the importance of work-life balance for its employees. This could manifest in options for hybrid work arrangements or flexible daily schedules, provided operational needs are met.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and portfolios for basic qualifications and alignment with the role.

• Design Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their process, design thinking, and key projects. A specific design challenge related to LATAM Foods might be assigned.

• Hiring Manager/Team Interviews: Interviews with the hiring manager and potential team members to assess technical skills, cultural fit, collaboration style, and problem-solving abilities.

• Cross-Functional Interviews: Potentially interviews with stakeholders from marketing or brand management to gauge collaboration and communication effectiveness.

• Final Round: May involve senior leadership or a final review of portfolio and experience.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in packaging design, brand communications, and conceptual thinking for the LATAM Foods context.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process (ideation, sketching, execution), the challenges faced, and the final outcome/impact.

• Highlight Process: Emphasize your design thinking, ideation techniques, and how you arrived at your creative solutions. Show rough sketches, mood boards, and iteration stages.

• Showcase Technical Skill: Ensure your Adobe Creative Suite proficiency is evident in the quality of your final artwork and layouts.

• Contextualize for LATAM: If possible, include projects that demonstrate an understanding of the Latin American market, its consumers, or cultural nuances.

• Be Prepared to Discuss: Be ready to answer questions about your design choices, your collaboration style, and how you handle feedback and pressure.

Challenge Preparation:

• Understand the Brands: Research PepsiCo's LATAM Foods portfolio, including key brands, their target audiences, and current market positioning.

• Think Strategically: If a design challenge is given, focus on understanding the core problem PepsiCo is trying to solve and how design can address it effectively.

• Practice Presentation: Rehearse presenting your portfolio and any design challenge solutions concisely and engagingly. Focus on clarity, impact, and your thought process.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges signifies that PepsiCo places high value on practical design skills and the ability to articulate creative strategy. Candidates should be prepared to demonstrate not just their aesthetic capabilities but also their understanding of how design contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logo creation, and detailed illustration.

• Adobe InDesign: For layout design, typography, and creating multi-page documents like retail collateral.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Brand Designer role, but awareness of how design assets are managed and distributed within marketing or creative workflows might be helpful.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for this role. The specific mention of Illustrator, InDesign, and Photoshop indicates the core software toolkit required for packaging, communications, and collateral design. Any additional experience with digital design tools or project management software could be a plus.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: All design decisions are guided by understanding and delighting the consumer. This means creating designs that resonate with the target audience in LATAM.

• Innovation: A drive to constantly explore new ideas and approaches to create impactful brand experiences and stay ahead of market trends.

• Collaboration: Working effectively with diverse teams, sharing ideas openly, and contributing to a collective creative output.

• Excellence: A commitment to delivering high-quality, consistent, and effective design solutions that meet rigorous brand standards.

• Impact: A focus on creating designs that not only look good but also drive business results and create positive moments for consumers.

Collaboration Style:

• Highly collaborative, working closely with brand managers, marketing teams, and potentially other designers within the LATAM Foods division and the global design function.

• Open to feedback and constructive criticism, using it to refine designs and improve outcomes.

• Ability to articulate design concepts clearly and persuasively to stakeholders with varying levels of design understanding.

• Proactive in seeking input and ensuring alignment across different departments to achieve cohesive brand messaging.

📝 Enhancement Note: PepsiCo's stated mission to "create smiles around the world" and its emphasis on innovation and consumer centricity are deeply embedded in its culture. For the design team, this translates into a dynamic, collaborative environment focused on creating positive and memorable brand experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Regional Relevance: Ensuring that global brand standards are maintained while creating designs that resonate culturally and effectively with the LATAM consumer base.

• Managing Multiple Projects and Deadlines: Juggling various design tasks for different brands and campaigns simultaneously, requiring strong time management and prioritization skills.

• Adapting to Evolving Market Trends: Staying current with design trends, consumer preferences, and technological advancements within the food and beverage industry.

• Translating Abstract Concepts into Visuals: Effectively capturing brand essence and strategic objectives into compelling visual designs.

Learning & Development Opportunities:

• Design Specialization: Opportunities to deepen expertise in specific areas like packaging structural design, typography, illustration, or digital design for brand engagement.

• Cross-Cultural Design: Gaining deeper insights into design nuances and consumer behavior across different Latin American markets.

• Strategic Design Thinking: Developing skills in front-end innovation and design strategy to influence brand direction beyond execution.

• Mentorship: Learning from senior designers and design leaders within PepsiCo's extensive global network.

📝 Enhancement Note: The role presents a significant opportunity to grow within a global design powerhouse. The challenges are typical for a mid-level designer in a large CPG company, offering a rich environment for skill development and career progression, particularly in the dynamic LATAM market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance global brand guidelines with local market needs in your design work. How did you approach it?" (Focus on cultural sensitivity, research, and strategic compromise.)

• "Walk us through your process for developing packaging design for a new food product. What are the key stages and considerations?" (Highlight ideation, sketching, prototyping, and stakeholder feedback.)

Company & Culture Questions:

• "What excites you about PepsiCo's mission to create smiles, and how do you see your design work contributing to that?" (Connect your passion for design with the company's purpose.)

• "How do you approach collaboration with marketing and brand teams who may have different perspectives on design?" (Demonstrate active listening, persuasive communication, and a focus on shared goals.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type (packaging, communication) or by impact.

• Tell the Story: For each project, clearly explain the brief, your role, your process (ideation, sketching, software execution), challenges, and results. Quantify impact where possible.

• Highlight LATAM Relevance: If you have relevant LATAM experience, explicitly call it out and explain your insights.

• Showcase Software Skills: Be prepared to briefly mention the tools and techniques you used.

• Practice Your Pitch: Rehearse your presentation to be concise, engaging, and within the allotted time. Be ready for Q&A.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a strong understanding of brand design principles, proficiency in the Adobe Creative Suite, excellent communication and collaboration skills, and a keen awareness of the LATAM market. The portfolio presentation is a critical component, requiring candidates to articulate their creative process and strategic thinking effectively.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the PepsiCo jobs portal, ensuring all required fields are completed accurately.

• Curate and Refine Your Portfolio: Select your strongest 3-5 projects that best showcase your packaging design, brand communication, and conceptual thinking skills, specifically tailoring it to highlight any relevant LATAM or CPG experience.

• Optimize Your Resume: Ensure your resume clearly lists your proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop), your 2+ years of experience, your Bachelor's degree in Graphic Design, and your fluency in both English and Spanish. Highlight achievements and responsibilities relevant to brand and packaging design.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, your design process, and how your work aligns with PepsiCo's mission and the LATAM Foods context. Be ready to discuss your ideation and problem-solving approaches.

• Research PepsiCo and LATAM Foods: Familiarize yourself with PepsiCo's brand portfolio, particularly its LATAM Foods offerings, its design philosophy, and its company culture. Understand how design contributes to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.