Graphic Designer - Internship

📍 Job Overview

Job Title: Graphic Designer - Internship

Company: Max Mara Fashion Group

Location: Reggio Emilia, Emilia-Romagna, Italy

Job Type: Full-time Internship

Category: Graphic Design / Marketing Operations Support

Date Posted: June 15, 2026

Experience Level: Entry-Level / Internship (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This internship is designed for aspiring Graphic Designers to gain hands-on experience within the dynamic fashion industry, specifically at Max Mara Fashion Group.

• The role focuses on supporting the Communication Team by creating visual assets for brand marketing and digital channels, contributing to the overall visual identity and campaign execution.

• Responsibilities include the creation of digital moodboards, visual presentations, and original graphics, ensuring brand consistency across various platforms.

• The intern will also be involved in video production for marketing and social media, as well as the development of HTML5-based digital advertising campaigns.

📝 Enhancement Note: While the role is titled "Graphic Designer," its responsibilities, particularly the creation of digital advertising campaigns and collaboration with marketing teams, suggest a strong connection to Marketing Operations, especially in digital asset creation and campaign execution support. The emphasis on visual consistency and brand channels also aligns with GTM operations.

📈 Primary Responsibilities

• Develop and create compelling digital moodboards that capture brand aesthetics and campaign themes.

• Design high-quality original graphics for a variety of marketing materials, ensuring alignment with brand guidelines.

• Produce visually engaging presentations that effectively communicate concepts and strategies to internal teams and stakeholders.

• Collaborate closely with photographers, videographers, and other designers to maintain a cohesive visual narrative across all brand touchpoints.

• Create and edit short video content suitable for marketing campaigns and social media platforms, optimizing for engagement.

• Design and adapt HTML5-based advertising campaigns using Google Web Designer, ensuring technical specifications and creative objectives are met.

• Support the Communication Team in executing visual elements for integrated marketing and Go-To-Market (GTM) initiatives.

• Assist in the management and organization of digital asset libraries to ensure efficient access and retrieval for various projects.

📝 Enhancement Note: The inclusion of "Digital Advertising" and "HTML5-based advertising campaigns using Google Web Designer" strongly suggests this role will interact with or support digital marketing operations. The requirement to "ensure visual consistency across all brand channels" and collaborate with diverse creative roles points to a need for understanding broader Go-To-Market (GTM) visual strategies.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field (or currently pursuing).

• Understanding of design principles, typography, color theory, and layout is essential. Experience:

• Prior internship or project experience in graphic design, digital media, or a related creative field is beneficial.

• Familiarity with project management workflows and managing multiple design tasks simultaneously is advantageous. Required Skills:

• Proficient in the Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and InDesign.

• Demonstrated ability to create digital moodboards and visual presentations.

• Experience in video production and editing for digital platforms.

• Proficiency in developing HTML5-based advertising campaigns using Google Web Designer.

• Excellent English language proficiency (B2 level or higher), enabling clear communication and understanding of project briefs.

• A profound passion for the fashion industry and an understanding of current trends.

• Strong attention to detail and a commitment to maintaining brand consistency. Preferred Skills:

• Experience with other design software or animation tools.

• Familiarity with content management systems (CMS) or digital asset management (DAM) systems.

• Basic understanding of marketing campaign structures and Go-To-Market (GTM) principles.

• Experience working in a fast-paced, collaborative team environment.

📝 Enhancement Note: The specific mention of Google Web Designer for HTML5 ads indicates a need for practical application skills beyond just theoretical design. The B2 English proficiency requirement is crucial for effective communication within an international fashion group. The "Strong Passion for Fashion" is a key cultural and industry-specific qualification.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design projects, emphasizing digital assets.

• Specific examples of digital moodboards and visual presentation designs.

• Demonstrations of original graphic creation for various marketing applications.

• Samples of video content created for digital or social media platforms.

• Case studies or examples of HTML5 advertising campaign development (if available).

• Projects that highlight an understanding of brand consistency and visual identity. Process Documentation:

• Ability to document design processes and workflows for internal sharing and team reference.

• Examples of how you manage feedback and iterate on designs based on constructive criticism.

• Demonstrations of how you approach project briefs and translate them into visual concepts.

📝 Enhancement Note: For an internship, the portfolio should highlight potential and fundamental skills. For this role, emphasizing digital asset creation, video editing, and HTML5 ad development is critical. Demonstrating an understanding of brand consistency through portfolio pieces is key, as it directly relates to GTM and marketing operations.

💵 Compensation & Benefits

Salary Range:

• As this is an internship role, compensation will likely be in line with Italian internship standards, typically a stipend or allowance rather than a full salary. Based on similar internships in the Emilia-Romagna region and the fashion industry, an estimated range would be between €500 - €800 per month. This estimate is based on typical internship allowances, cost of living in Reggio Emilia, and industry benchmarks for entry-level creative roles in Italy. Benefits:

• Valuable hands-on experience in graphic design within a prestigious fashion house.

• Opportunity to develop skills in video production and digital advertising campaign creation.

• Exposure to the international fashion industry and its operational aspects.

• Mentorship from experienced professionals within the Communication Team.

• Potential for networking within the fashion and design sectors.

• Contribution to real marketing campaigns and GTM initiatives. Working Hours:

• Standard full-time hours, approximately 40 hours per week, aligning with typical business operations in Italy. Flexibility may be offered based on project needs and academic schedules, subject to team approval.

📝 Enhancement Note: Salary for internships in Italy is often regulated and provided as an allowance or "rimborso spese." The estimated range is based on common practices for internships in similar industries and locations. Benefits are focused on learning and development opportunities, which are paramount for internship roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Fashion Retail. Max Mara Fashion Group is a globally recognized name in high-end fashion, known for its sophisticated designs and strong brand heritage.

Company Size: Max Mara operates as a large enterprise with a significant global footprint, employing thousands of individuals across various functions, including design, retail, marketing, and operations.

Founded: Max Mara was founded in 1951, bringing decades of experience and established brand equity to the fashion market.

Team Structure:

• The Graphic Designer will be part of the Communication Team, which is likely a specialized unit within the broader Marketing or Creative department.

• This team collaborates closely with various internal departments, including Brand Management, Digital Marketing, E-commerce, and potentially Product Development, to ensure consistent brand messaging.

• The reporting structure will likely involve a Design Lead or Communication Manager who oversees creative output and project allocation. Methodology:

• The Communication Team emphasizes data-informed creative decisions, utilizing insights from digital marketing performance and brand engagement metrics to guide visual asset creation.

• Workflow planning involves agile methodologies for campaign execution, allowing for rapid adaptation to market trends and consumer feedback.

• Automation and efficiency practices might be employed in asset management and campaign deployment to scale creative output effectively.

Company Website: https://www.maxmara.com/

📝 Enhancement Note: Understanding Max Mara's position as a luxury brand is crucial. The operations within such a company are highly focused on premium quality, brand integrity, and sophisticated execution, impacting all visual and communication efforts.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position, providing foundational exposure to the operations of a large fashion brand's communication and marketing efforts. It serves as a stepping stone for aspiring professionals in graphic design and digital marketing.

Reporting Structure: The intern will report to a senior member of the Communication Team, likely a Graphic Design Lead or a Marketing/Communication Manager, who will provide guidance and supervision.

Operations Impact: While an intern's direct impact is developmental, their contributions to visual assets, digital ads, and presentations directly support the execution of marketing campaigns and Go-To-Market strategies, indirectly influencing brand perception and customer engagement.

Growth Opportunities:

• Skill Development: Opportunity to hone graphic design skills, learn specific software like Google Web Designer, and gain experience in video editing and digital advertising.

• Industry Exposure: Gain firsthand knowledge of the operational dynamics within the luxury fashion industry.

• Networking: Build professional connections within the Max Mara Fashion Group and the broader fashion communication network.

• Potential for Future Roles: Successful interns may be considered for future junior positions or further internship opportunities if performance is exceptional.

📝 Enhancement Note: The growth analysis for an internship focuses heavily on learning and exposure rather than immediate career advancement within the company. The "operations impact" is framed in terms of supporting broader GTM and marketing functions.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment within Max Mara Fashion Group's facilities in Reggio Emilia. This setup facilitates direct collaboration and immersion in the company's culture.

Office Location(s): Reggio Emilia, Emilia-Romagna, Italy. This location is central to the company's operations or a significant hub for its communication and creative teams.

Workspace Context:

• The workspace will likely be a collaborative office setting, fostering interaction with other designers, marketers, and communication specialists.

• Access to industry-standard design software and potentially specialized hardware for video editing and digital content creation will be provided.

• Opportunities for team meetings, brainstorming sessions, and direct feedback from supervisors and colleagues will be abundant.

Work Schedule: The standard 40-hour work week will provide a structured environment for learning and contribution, allowing for a consistent immersion in the company's operational pace.

📝 Enhancement Note: The on-site requirement is key here, emphasizing the collaborative and immersive nature of the internship. This is common for roles that require direct team interaction and access to specific company resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills and passion for fashion.

• First Interview: Likely a virtual or in-person meeting with a member of the HR team and/or the hiring manager to discuss background, motivation, and basic qualifications.

• Skills Assessment/Portfolio Review: A more in-depth discussion of the candidate's portfolio. This may include a small, specific design task or challenge related to moodboarding, graphic creation, or video editing to evaluate practical application skills.

• Final Interview: Potentially with a senior leader in the Communication or Marketing department to assess cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize digital graphics, moodboards, and any video or HTML5 ad examples.

• Tell a Story: For each project, briefly explain the brief, your process, the tools used, and the outcome. Highlight how you addressed brand consistency or marketing objectives.

• Demonstrate Passion: Include projects that clearly show your enthusiasm for fashion and design.

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and Google Web Designer.

Challenge Preparation:

• Be prepared for a practical design task. This could involve creating a moodboard for a new collection, designing a social media graphic, or suggesting improvements for an existing digital ad.

• Practice articulating your design choices and how they align with brand strategy and marketing goals.

• Familiarize yourself with Max Mara's current branding and recent campaigns.

📝 Enhancement Note: The interview process for an internship will focus more on potential, learning ability, and passion, alongside fundamental skills. The portfolio review is critical for demonstrating practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks.

  • Photoshop: For image manipulation, digital graphics, and web design elements.
  • Illustrator: For vector graphics, logos, and complex illustrations.
  • InDesign: For layout design, presentations, and digital moodboards.

• Google Web Designer: Specifically required for developing HTML5-based digital advertising campaigns.

Analytics & Reporting:

• While not a primary focus, an understanding of how design impacts engagement metrics is beneficial. Familiarity with basic analytics dashboards could be a plus. CRM & Automation:

• Not directly relevant to this design internship, but familiarity with how digital assets are deployed through marketing platforms would be advantageous.

📝 Enhancement Note: The explicit mention of Google Web Designer is a key technical requirement for this role, distinguishing it from a purely traditional graphic design internship.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: A commitment to high-quality design and execution, reflecting the luxury nature of the brand.

• Brand Integrity: Upholding and enhancing the visual identity and reputation of Max Mara across all touchpoints.

• Innovation: Encouraging fresh ideas and creative solutions within established brand guidelines.

• Collaboration: Working effectively with a diverse team to achieve common goals and deliver cohesive marketing efforts.

• Passion for Fashion: A genuine enthusiasm for the industry drives creativity and dedication.

Collaboration Style:

• The Communication Team likely operates with a collaborative and iterative approach, where feedback is actively sought and integrated into the design process.

• Cross-functional collaboration with marketing and brand teams is essential to ensure visual assets align with campaign objectives and Go-To-Market strategies.

• A culture of mutual support and knowledge sharing is probable, especially within a learning-oriented internship environment.

📝 Enhancement Note: The values emphasize quality, brand, and innovation, which are critical in the luxury fashion sector and inform how operational tasks like design are approached.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Learning to express creative vision within the strict parameters of a luxury brand's established identity.

• Fast-Paced Environment: Adapting to the demands of the fashion industry, which often requires quick turnarounds for campaigns and content.

• Technical Skill Development: Mastering advanced features of Adobe Creative Suite and Google Web Designer for complex campaign development.

• Cross-Functional Communication: Effectively translating design concepts and receiving feedback from non-design stakeholders.

Learning & Development Opportunities:

• Practical Application: Gaining real-world experience by contributing to actual marketing campaigns and brand initiatives.

• Industry Immersion: Deepening understanding of the luxury fashion market and its communication strategies.

• Technical Skill Enhancement: Mastering industry-standard design and advertising tools.

• Professional Mentorship: Receiving guidance from experienced professionals, fostering personal and career growth.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight the learning potential of the internship, preparing the candidate for future roles in design, marketing, or operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a digital moodboard for a fashion campaign."

• "How would you ensure visual consistency across different digital platforms (e.g., website, social media, HTML5 ads) for a brand like Max Mara?"

• "Walk us through a project where you had to adapt a design based on feedback. What was your approach?"

• "What are your thoughts on the current visual trends in luxury fashion marketing?" Company & Culture Questions:

• "Why are you interested in an internship with Max Mara Fashion Group specifically?"

• "What do you admire about Max Mara's brand aesthetic and visual communication?"

• "How do you see yourself contributing to our Communication Team's goals?"

• "Describe a time you worked collaboratively on a creative project. What was your role?" Portfolio Presentation Strategy:

• Highlight Relevance: Choose projects that best demonstrate your skills in graphic design, digital moodboards, video editing, and HTML5 ad creation.

• Quantify Impact (if possible): Even for student projects, explain the intended audience or purpose. For any professional/client work, mention outcomes if known.

• Showcase Process: Be ready to explain your design thinking, tool usage, and how you incorporated feedback.

• Enthusiasm: Convey your passion for fashion and design throughout the presentation.

📝 Enhancement Note: Interview questions will likely probe both technical skills and creative thinking, with a strong emphasis on passion for fashion and alignment with brand values.

📌 Application Steps

To apply for this Graphic Designer - Internship position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor Your Resume: Highlight relevant coursework, projects, and any prior design experience, emphasizing skills in Adobe Creative Suite and Google Web Designer. Use keywords from the job description.

• Craft a Compelling Portfolio: Ensure your portfolio clearly showcases your graphic design capabilities, with specific examples of moodboards, original graphics, video editing, and ideally, any HTML5 ad development. Organize it logically and make it easily accessible (e.g., via a link).

• Write a Targeted Cover Letter: Express your passion for fashion and the Max Mara brand, and clearly articulate why this internship aligns with your career aspirations and how your skills can benefit the Communication Team.

• Prepare for the Interview: Research Max Mara's current campaigns and brand identity. Practice your portfolio presentation and be ready to discuss your design process and motivation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.