Graphic Designer - Internship

📍 Job Overview

Job Title: Graphic Designer - Internship

Company: Max Mara Fashion Group

Location: Reggio Emilia, Emilia-Romagna, Italy

Job Type: Full-time Internship

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-15

Experience Level: 0-2 years (Internship)

Remote Status: On-site

🚀 Role Summary

• This internship focuses on developing and executing visual content for a leading fashion brand, requiring a blend of graphic design, video production, and digital advertising skills.

• The role is central to maintaining and enhancing the brand's visual identity across digital platforms and marketing campaigns.

• Collaboration with creative teams, photographers, and videographers is key to ensuring cohesive and high-quality visual output.

• Opportunity to gain hands-on experience with industry-standard design tools and digital advertising platforms within the dynamic fashion sector.

📝 Enhancement Note: While the title is "Graphic Designer - Internship," the responsibilities listed, particularly the creation of digital advertising campaigns using HTML5 and Google Web Designer, suggest a strong leaning towards digital marketing operations and creative operations within a broader Go-To-Market (GTM) function. This role would appeal to individuals looking to bridge creative design with performance-driven marketing execution.

📈 Primary Responsibilities

• Design and create compelling digital moodboards, visual presentations, and original graphics that align with Max Mara's brand aesthetic and campaign objectives.

• Produce and edit short-form video content for diverse marketing channels, including social media, digital ads, and internal communications.

• Collaborate effectively with photographers, videographers, and other designers to ensure visual consistency and brand integrity across all creative assets.

• Develop and adapt HTML5-based digital advertising campaigns, utilizing tools like Google Web Designer, to meet performance marketing goals.

• Support the Communication Team in conceptualizing and executing visual strategies for various brand initiatives and product launches.

• Manage and organize digital assets, maintaining a structured library for easy access and retrieval by relevant teams.

• Stay abreast of the latest design trends, digital marketing technologies, and fashion industry visual standards to inform creative output.

📝 Enhancement Note: The inclusion of HTML5 ad campaign development indicates a need for operational understanding of digital advertising workflows and performance metrics, extending beyond pure graphic design into marketing operations.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field is highly recommended.

• Completion of relevant design coursework or a portfolio showcasing foundational design principles is expected. Experience:

• 0-2 years of experience, with a strong emphasis on internships or project-based work in graphic design.

• Prior exposure to the fashion industry or luxury goods is a significant advantage. Required Skills:

• Adobe Creative Suite Proficiency: Solid working knowledge of Photoshop, Illustrator, and InDesign is essential for creating and manipulating graphics and layouts.

• Video Editing Basics: Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar) for creating short-form content.

• HTML5 & Google Web Designer: Familiarity with creating digital ads using HTML5 and specifically Google Web Designer for responsive ad development.

• Visual Presentation Skills: Ability to translate concepts into clear and impactful visual presentations and moodboards.

• English Proficiency: B2 level or higher, essential for clear communication within an international fashion group.

• Passion for Fashion: A genuine interest and understanding of the fashion industry's visual language and trends.

Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects).

• Basic understanding of UI/UX principles for digital interfaces.

• Familiarity with digital advertising platforms (e.g., Google Ads, Meta Ads Manager).

• Knowledge of other design software or content management systems.

📝 Enhancement Note: The requirement for HTML5 and Google Web Designer, alongside core Adobe Suite skills, positions this as an entry-level role with a strong digital marketing operations component. Candidates demonstrating a proactive approach to learning these digital advertising tools will stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design projects, demonstrating proficiency in Photoshop, Illustrator, and InDesign.

• Examples of visual presentations or digital moodboards that effectively convey concepts and brand aesthetics.

• Specific examples of digital advertising creatives, ideally including HTML5 banners or campaigns developed with tools like Google Web Designer.

• If applicable, include samples of short video edits or motion graphics projects.

• Projects that highlight an understanding of brand consistency and visual identity across different media. Process Documentation:

• While not explicitly stated for an internship, candidates should be prepared to discuss their personal workflow for design projects, from brief to final delivery.

• Demonstrate an understanding of how design assets are integrated into broader marketing campaigns and communication strategies.

• Be ready to articulate how you would approach learning and adapting to new design tools and processes.

📝 Enhancement Note: For an internship, the portfolio is the primary demonstration of capability. Emphasis should be placed on showcasing adaptability, foundational skills in required software, and a keen eye for fashion-forward visual communication. Demonstrating an understanding of the process of creating digital ads, even if through personal projects, will be highly valued.

💵 Compensation & Benefits

Salary Range:

• As this is an internship position, compensation is typically paid as a stipend or hourly wage. Based on typical internship rates in Italy for creative roles in major fashion houses, a range of €600 - €1,000 per month is a reasonable estimate. This can vary based on the specific duration and intensity of the internship. Benefits:

• Hands-on experience within a globally recognized luxury fashion brand.

• Opportunity to build a professional network in the fashion industry.

• Mentorship from experienced professionals in the Communication Team.

• Potential for future career opportunities within Max Mara Fashion Group.

• Exposure to high-level creative projects and international marketing campaigns.

• Learning and development opportunities in graphic design, video production, and digital advertising. Working Hours:

• Typically 40 hours per week, aligning with standard full-time business operations in Italy.

• The internship may involve some flexibility, but core working hours will be expected to align with the Communication Team's schedule.

📝 Enhancement Note: Compensation for internships in Italy is often below market rate for full-time roles, reflecting the learning and development focus. The "benefits" listed are primarily experiential and developmental, which are key attractions for internship candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Fashion Retail. Max Mara Fashion Group is a renowned Italian fashion house with a long history of high-quality design and craftsmanship. The company operates in a fast-paced, trend-driven environment where visual aesthetics are paramount.

Company Size: Max Mara Fashion Group is a large, globally recognized fashion conglomerate, employing thousands of individuals across various functions and geographies. This scale offers exposure to complex operations and diverse teams.

Founded: Max Mara was founded in 1951, bringing decades of experience and a rich heritage in fashion design and retail to its operations. This history influences its brand values and operational approach.

Team Structure:

• The role is within the Communication Team, which is likely a part of the broader Marketing or Brand Management department.

• This team will comprise professionals responsible for brand messaging, visual merchandising, public relations, digital marketing, and creative content.

• Collaboration will be cross-functional, involving designers, marketing specialists, digital strategists, and potentially teams from different brands under the Max Mara umbrella. Methodology:

• Emphasis on maintaining a strong, consistent brand identity across all touchpoints.

• Data-driven decision-making, particularly in digital advertising, will likely inform creative adjustments and campaign optimization.

• A focus on visual storytelling and creating emotional connections with the target audience through high-quality imagery and video.

• Agile workflows may be employed to respond quickly to fashion trends and market demands.

Company Website: https://www.maxmarafashiongroup.com/ (Note: This is a general group site; specific brand sites would also be relevant.)

📝 Enhancement Note: Working for a large fashion group like Max Mara means adhering to established brand guidelines and corporate structures. Interns are expected to learn and apply these standards rigorously, contributing to a sophisticated and high-stakes creative environment.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position, designed for individuals early in their careers. It provides foundational experience in graphic design and digital marketing operations within the fashion industry.

Reporting Structure: The Graphic Designer Intern will report to a Graphic Design Manager, a Creative Director, or a Marketing Communications Manager within the Communication Team.

Operations Impact: While an intern's direct impact is typically developmental, their contributions to visual assets and campaign execution directly influence brand perception, audience engagement, and the effectiveness of marketing initiatives. Successfully adapting HTML5 ads, for example, can directly impact campaign performance and ROI.

Growth Opportunities:

• Skill Specialization: Develop deep expertise in Adobe Creative Suite, video editing, and HTML5 ad creation, becoming a specialist in digital creative execution.

• Industry Exposure: Gain invaluable experience and insights into the luxury fashion industry's creative and marketing operations, potentially leading to full-time roles.

• Networking: Build connections with industry professionals that can support future career advancement.

• Portfolio Enhancement: Create a strong portfolio of professional work that significantly boosts future job prospects in design or marketing operations.

📝 Enhancement Note: For an internship, "growth" is primarily measured by skill acquisition and portfolio development. The pathway to a full-time role would depend on performance during the internship and available openings.

🌐 Work Environment

Office Type: The role is on-site, suggesting a professional office environment typical of corporate headquarters or design studios within the fashion industry. This environment is likely fast-paced and collaborative.

Office Location(s): Reggio Emilia, Italy. This location is a key operational hub for Max Mara Fashion Group.

Workspace Context:

• The workspace will likely be equipped with industry-standard design hardware and software.

• Expect a visually stimulating environment, surrounded by fashion imagery, samples, and creative materials.

• Opportunities for collaboration with team members will be readily available, fostering a dynamic and interactive work setting.

• Access to design libraries, trend reports, and internal brand assets to support creative work.

Work Schedule: Standard business hours, likely Monday to Friday, approximately 40 hours per week. While internships can sometimes offer slight flexibility, a consistent presence is expected to facilitate team integration and project participation.

📝 Enhancement Note: An on-site internship in Reggio Emilia provides an immersive experience into the daily operations of a major fashion conglomerate, offering direct mentorship and exposure to the company's creative workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills and suitability for the internship.

• First Interview: Typically with an HR representative or hiring manager to discuss background, motivation, and general fit.

• Skills Assessment/Portfolio Review: A dedicated session to review the candidate's portfolio, discuss specific projects, and potentially present a small design exercise or case study related to creating digital ads or visual presentations.

• Final Interview: May involve meeting with a Creative Director or senior team member to discuss alignment with team culture and strategic vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that directly relates to the responsibilities listed (graphic design, digital ads, video editing).

• Tell a Story: For each project, briefly explain the brief, your role, the challenges, your process, and the outcome. For digital ads, highlight the objective and how your design addressed it.

• Highlight Technical Skills: Clearly demonstrate your proficiency with Adobe Photoshop, Illustrator, InDesign, and any experience with Google Web Designer or video editing software.

• Showcase Fashion Relevance: Include projects that demonstrate an understanding of fashion aesthetics, branding, and visual storytelling.

• Be Prepared for a Design Challenge: Have a clear, concise process for how you'd approach a task like creating a banner ad for a new collection or developing a moodboard for a seasonal campaign.

Challenge Preparation:

• Be ready to discuss your process for creating HTML5 banner ads, including considerations for different ad sizes, call-to-actions, and animation.

• Practice articulating your design choices and how they align with brand objectives and target audience.

• Prepare to discuss your passion for fashion and how you stay updated on industry trends.

📝 Enhancement Note: The interview process for an internship will heavily weigh the portfolio and passion for fashion. Demonstrating a proactive approach to learning digital advertising tools like Google Web Designer will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are mandatory.

• Video Editing Software: Proficiency in at least one standard tool (e.g., Adobe Premiere Pro, Final Cut Pro).

• Google Web Designer: Essential for developing HTML5 advertising campaigns.

Analytics & Reporting:

• Basic understanding of how design impacts digital ad performance metrics (e.g., CTR, conversion rates).

• Familiarity with how creative assets are tracked and reported on within digital advertising platforms. CRM & Automation:

• While not directly managing CRM systems, understanding how design assets are deployed through marketing automation platforms or ad servers is beneficial.

📝 Enhancement Note: The explicit mention of Google Web Designer indicates a specific technical requirement. Candidates with existing experience or a strong willingness to learn this tool will be highly sought after.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to producing visually stunning and high-quality creative assets that uphold the brand's luxury status.

• Brand Integrity: A deep respect for and adherence to established brand guidelines and visual identity.

• Collaboration: A team-oriented approach, valuing input and working harmoniously with colleagues across creative and marketing functions.

• Innovation: Openness to exploring new design techniques, digital tools, and creative approaches to keep the brand fresh and engaging.

• Passion for Fashion: A shared enthusiasm for the fashion industry that drives creativity and dedication.

Collaboration Style:

• Expect a dynamic and communicative team environment where ideas are shared freely, and feedback is integral to the creative process.

• Close collaboration with marketing teams to ensure creative aligns with campaign strategies and objectives.

• Cross-functional work with photographers, stylists, and other creative professionals to bring campaigns to life.

• Regular team meetings and project check-ins to maintain alignment and ensure timely delivery of assets.

📝 Enhancement Note: Max Mara, as a luxury brand, will likely emphasize professionalism, attention to detail, and a strong appreciation for aesthetics and brand heritage in its team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of the Fashion Industry: Adapting to rapid trend cycles and tight deadlines for campaign launches.

• Brand Consistency: Ensuring all creative output strictly adheres to Max Mara's established brand guidelines across diverse media.

• Technical Proficiency: Mastering specific tools like Google Web Designer for digital ad creation under pressure.

• Balancing Creativity with Objectives: Integrating personal creative vision with the strategic and performance-driven goals of marketing campaigns.

Learning & Development Opportunities:

• Mentorship: Direct guidance from experienced design and marketing professionals.

• Skill Development: Intensive practical experience with industry-standard design and digital advertising tools.

• Industry Insight: Gaining a comprehensive understanding of creative operations within the luxury fashion sector.

• Portfolio Building: Creating a robust portfolio with professional-level work that serves as a strong foundation for a future career.

📝 Enhancement Note: The primary challenge for an intern is learning and adapting quickly. The opportunity lies in leveraging this challenge to rapidly acquire valuable skills and industry knowledge.

💡 Interview Preparation

Strategy Questions:

• "Tell us about a graphic design project you're particularly proud of and why. How did you approach the brief and what was the outcome?" (Focus on your process and results.)

• "How would you approach creating an HTML5 banner ad for a new luxury handbag collection? What key elements would you include?" (Demonstrate understanding of digital ad principles.)

• "Describe a time you had to collaborate with others on a creative project. What was your role and how did you ensure successful teamwork?" (Highlight collaboration skills.) Company & Culture Questions:

• "Why are you interested in an internship with Max Mara Fashion Group specifically?" (Show genuine passion for the brand and industry.)

• "How do you stay updated on the latest fashion trends and design innovations?" (Demonstrate industry awareness.)

• "What do you hope to gain from this internship experience?" (Align your goals with the internship's objectives.) Portfolio Presentation Strategy:

• Highlight Relevant Projects: Focus on designs that showcase your skills in graphic design, digital ads (especially HTML5 if possible), and video editing.

• Explain Your Process: For each piece, clearly articulate the problem you were solving, your design choices, and the tools you used.

• Quantify Impact (if possible): If any of your past projects had measurable results (e.g., increased engagement, successful campaign), be ready to discuss them.

• Showcase Adaptability: Be prepared to discuss how you learn new software and adapt to different brand styles.

📝 Enhancement Note: When discussing digital ads, emphasize understanding the user journey and the role of design in driving conversions or engagement, not just aesthetic appeal.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided SmartRecruiters link.

• Customize Your CV: Highlight any design coursework, relevant software proficiency (especially Adobe Suite and Google Web Designer), and any experience or passion related to the fashion industry. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases your strongest work relevant to graphic design, digital ads, and video editing. Include specific examples of HTML5 work if available.

• Research Max Mara Fashion Group: Understand the brand's aesthetic, recent campaigns, and its position in the luxury market. This will inform your application and interview responses.

• Practice Your Presentation: Be ready to walk through your portfolio, explain your design process, and articulate your interest in the role and company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.