AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Madison, Wisconsin, United States (Remote)

Job Type: Full-Time

Category: Product Design & Operations (with a focus on AI initiatives)

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute 0-to-1 initiatives in cutting-edge AI domains, driving product strategy from conception to production.

• Architect scalable UI/UX and brand design solutions that support rapid growth and potential spin-offs.

• Translate high-level strategic vision into concrete, actionable execution roadmaps with a focus on rapid implementation.

• Collaborate directly with a world-class team of engineers, researchers, and commercial leaders in a high-growth environment.

• Drive critical milestones to position a new department for significant market validation and traction.

📝 Enhancement Note: While the job title is "AI UI/UX & Brand Designer," the core responsibilities and company description strongly indicate a need for operationalizing these design functions within a fast-paced, entrepreneurial, "0-to-1" environment. The role requires not just design execution but also strategic planning, roadmap development, and architectural thinking for scalable solutions, aligning it closely with GTM and Product Operations principles for new ventures. The emphasis on "operators and builders" and "maximum ownership" further supports this interpretation.

📈 Primary Responsibilities

• Spearhead the design and development of intuitive user interfaces (UI) and engaging user experiences (UX) for novel AI products and initiatives.

• Define and implement a cohesive brand identity and visual language that resonates with target markets and supports strategic growth objectives.

• Translate complex strategic visions into detailed, user-centric design specifications and execution roadmaps, ensuring alignment with business goals.

• Drive the rapid implementation of design prototypes, iterating based on user feedback and market validation to achieve product-market fit.

• Architect scalable design systems and brand guidelines that can evolve with the product and support potential spin-off scenarios.

• Collaborate closely with engineering, research, and commercial teams to ensure seamless integration of design elements into production-ready solutions.

• Analyze market trends, competitor offerings, and user behavior to inform design decisions and identify opportunities for innovation.

• Contribute to the overall product strategy by providing design expertise and insights into AI capabilities and user needs.

• Manage design projects from concept through completion, ensuring timely delivery of high-quality assets and documentation.

• Champion a data-driven design approach, utilizing analytics and user testing to measure the impact of design decisions on key business metrics.

📝 Enhancement Note: The responsibilities have been expanded to encompass the strategic and operational aspects of design leadership in a startup context, emphasizing the "0-to-1" nature and the need for scalable solutions. This includes translating strategy into roadmaps and driving implementation, which are key operational functions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

• Advanced degrees or specialized certifications in AI, product development, or design strategy are a plus. Experience:

• 5-10 years of progressive experience in UI/UX design and brand identity development, with a significant portion focused on digital products and technology.

• Proven track record of leading design initiatives from conception through to successful launch, particularly in fast-paced or startup environments.

• Experience working with AI technologies or in domains requiring complex conceptualization and user-friendly interfaces is highly desirable.

• Demonstrable experience in translating high-level strategic objectives into actionable design roadmaps and execution plans. Required Skills:

• UI/UX Design: Expertise in creating intuitive, user-centered interfaces and seamless user journeys across various platforms.

• Brand Design: Strong ability to develop and maintain consistent brand identities, visual systems, and storytelling through design.

• AI Domain Understanding: Familiarity with AI concepts, applications, and the unique design challenges they present.

• Prototyping & Wireframing: Proficiency with industry-standard tools for creating interactive prototypes and detailed wireframes.

• Strategic Planning: Ability to align design efforts with overarching business goals and contribute to product strategy.

• Communication: Excellent verbal and written English communication skills for articulating design concepts and collaborating effectively.

• Builder Mindset: A proactive, hands-on approach with a strong drive for execution and end-to-end ownership.

• Agile Methodologies: Experience working within agile development frameworks, adapting to iterative processes and rapid feedback loops.

Preferred Skills:

• Experience with design systems and their implementation for scalability.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Familiarity with user research methodologies and data analysis tools to inform design decisions.

• Experience in a "0-to-1" product development environment or a startup setting.

• Understanding of Go-to-Market (GTM) strategies and how design contributes to market adoption.

📝 Enhancement Note: The "Builder Mindset" and "Strategic Planning" are emphasized as they are critical for operationalizing design in a 0-to-1 context. The inclusion of "AI Domain Understanding" and "Agile Methodologies" is based on the role's focus and the company's described high-growth environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end ownership of UI/UX and brand design projects, preferably in technology or AI-related fields.

• For each case study, clearly articulate the problem statement, your role and responsibilities, the design process followed (including research, ideation, prototyping, and iteration), and the final outcomes.

• Highlight instances where you translated high-level strategic vision into concrete design solutions and execution roadmaps.

• Include examples of how you architected scalable design systems or brand guidelines that supported product growth.

• Demonstrate your ability to drive rapid implementation and iterate based on user feedback and market validation. Process Documentation:

• Be prepared to discuss your typical design process, emphasizing how you manage ambiguity and drive execution in a fast-paced, "0-to-1" environment.

• Provide examples of how you have documented design decisions, user flows, and brand guidelines to ensure consistency and facilitate collaboration.

• Explain your approach to working with engineering teams to ensure design feasibility and efficient implementation of scalable solutions.

• Be ready to share insights into how you measure the success of your design initiatives and their impact on user engagement and business objectives.

📝 Enhancement Note: This section emphasizes the need for a portfolio that goes beyond visual aesthetics to demonstrate strategic thinking, process ownership, and the ability to operationalize design for growth, aligning with GTM and operational excellence.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $120,000 - $170,000 USD annually, depending on experience and qualifications.

• Methodology: This estimate is based on industry benchmarks for mid-senior level UI/UX and Brand Designers with AI/tech focus in the US, considering the remote nature and the company's backing by experienced entrepreneurs. Given the "competitive compensation" and "upside" mentioned, the upper end of the range is more likely for highly qualified candidates. The role is remote, and compensation is typically benchmarked against US market rates for such positions.

Benefits:

• Competitive Compensation: A strong base salary designed to attract top talent.

• Equity Upside: Significant potential for stock options or other equity-based compensation, reflecting the entrepreneurial nature of the role and company.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas, with a focus on asynchronous work and effective remote collaboration tools.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build initiatives from the ground up without traditional corporate bureaucracy.

• High-Growth Environment: Direct involvement in achieving market validation and scalable traction at speed.

• Elite Team Collaboration: Opportunity to work directly with experienced serial entrepreneurs and a world-class team.

• Professional Development: Potential for learning and growth within cutting-edge AI domains and fast-paced venture building.

Working Hours:

• Approximately 40 hours per week, with flexibility to accommodate remote work across different time zones within Europe and the Americas. The focus is on output and execution rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range is an estimation based on common US market rates for this experience level and specialization, adjusted for the remote, high-impact nature of the role. Benefits are detailed based on the provided information and typical startup offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI, Venture Building. EWOR GmbH operates at the forefront of technological innovation, specifically focusing on incubating and scaling new ventures in cutting-edge domains like Artificial Intelligence. This industry context implies a culture of rapid experimentation, data-driven decision-making, and a constant pursuit of disruptive solutions.

Company Size: EWOR GmbH is described as launching "cutting-edge new initiatives" and building a "new department." While the overall company size isn't specified, this particular department is likely small, agile, and focused on the "0-to-1" phase, suggesting a startup-like environment within a larger entity or a venture studio model. This means operations professionals will experience a high degree of direct impact and visibility.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp). This founding team's experience in building successful, high-impact technology companies from the ground up shapes the company's ethos, emphasizing execution, ownership, and rapid growth.

Team Structure:

• Departmental Focus: The role is within a newly formed department dedicated to AI initiatives, led by a department founder.

• Reporting: You will report directly to the department founder, implying a flat hierarchy and direct access to leadership.

• Collaboration: Collaboration will be with a "world-class team of engineers, researchers, and commercial leaders," indicating a multidisciplinary and highly skilled group.

• Agile Operations: The environment is characterized by a lack of "corporate red tape," "PowerPoint presentations," and "7 layers of approval," favoring "good ideas and fast execution."

Methodology:

• 0-to-1 Execution: A core methodology is leading and executing new initiatives from scratch, focusing on rapid prototyping, market validation, and scalability.

• High-Growth Focus: Emphasis is placed on achieving strong market validation and scalable traction as quickly as possible.

• Ownership & Autonomy: Maximum ownership and complete autonomy are granted to drive strategy and build systems.

• Data-Driven Iteration: Implicit in the pursuit of "strong market validation" and "scalable traction" is a reliance on data to inform decisions and iterate quickly.

Company Website: [e.g., EWOR.com - assuming this is the intended domain based on eworgmbh.recruitee.com and ewor.com domain derivation]

📝 Enhancement Note: The company context highlights a highly entrepreneurial, execution-focused environment. For an operations professional, this means a need for adaptability, a proactive builder mindset, and the ability to thrive with minimal structure and high ambiguity, common in GTM and product operations for early-stage ventures.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for mid-to-senior level professionals (5-10 years experience) to operate at a strategic and foundational level within a new venture. It's not just about executing design tasks but about architecting the design function and its operational processes for a nascent AI product. The emphasis on "0-to-1," "maximum ownership," and "architect systems" positions this as a role with substantial strategic influence and the potential to shape the future of a product or department.

Reporting Structure: You will report directly to the department founder. This structure offers direct mentorship from experienced entrepreneurs and high visibility into strategic decision-making. It allows for rapid feedback loops and immediate impact on initiatives.

Operations Impact: The impact of this role is substantial, directly influencing the market validation, traction, and scalability of new AI initiatives. By leading UI/UX and Brand Design, you will shape the user's perception of the product, drive adoption, and contribute to positioning the department for potential spin-off and institutional backing. This is a critical GTM function, ensuring the product's external presentation and user experience are optimized for success.

Growth Opportunities:

• Foundational Role: Opportunity to build and define the design operations and strategy for new AI ventures from the ground up.

• Entrepreneurial Experience: Gain hands-on experience in venture building, directly contributing to the success of a high-potential initiative under seasoned entrepreneurs.

• Skill Specialization: Deepen expertise in AI product design, scalable system architecture, and brand strategy within a rapidly evolving tech landscape.

• Leadership Potential: With successful execution and demonstrated impact, there's potential for leadership roles within the department or future spin-offs, possibly leading design teams or product initiatives.

• Equity Upside: Direct financial reward through equity, aligning personal success with company growth.

📝 Enhancement Note: The analysis highlights the strategic nature of the role, emphasizing its potential for shaping operations and product direction, rather than just task execution. The growth opportunities are framed around venture building and leadership within a high-impact startup environment.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" is wherever the employee is located within the specified regions (Europe or Americas). The company fosters a remote-first culture, prioritizing asynchronous communication and digital collaboration tools.

Office Location(s): While the role is remote, the company specifies candidates should be based in Europe or the Americas. This likely facilitates time zone alignment for critical meetings and potential future collaboration, but the day-to-day work is fully remote.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis is on collaboration with an "elite team." This suggests active participation in virtual meetings, shared digital workspaces, and cross-functional communication channels.

• Tools & Technology: Expect to utilize a suite of modern remote collaboration and design tools. The company's focus on "cutting-edge new initiatives" implies investment in efficient and effective technology stacks.

• Team Interaction: Regular interaction with engineers, researchers, and commercial leaders will occur through digital platforms, fostering a connected, albeit virtual, team dynamic.

Work Schedule: The role is advertised as full-time, with approximately 40 hours per week. However, the remote nature and emphasis on "fast execution" suggest flexibility in scheduling, focusing on deliverables and outcomes rather than rigid hours. This requires strong self-management and time-zone awareness for collaboration.

📝 Enhancement Note: The remote work environment is detailed, emphasizing the need for self-discipline, strong communication skills, and proficiency with digital collaboration tools, which are crucial for operations roles in a distributed setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements and the company's entrepreneurial spirit.

• Portfolio Presentation & Discussion: Expect to present your portfolio, walking through key case studies. This will likely involve discussing your design process, strategic thinking, problem-solving approach, and the impact of your work. Be prepared to elaborate on how you architected solutions and drove execution.

• Founder/Leadership Interview: A conversation with the department founder or other senior leaders to assess your "high-agency builder mindset," end-to-end ownership capabilities, and cultural fit within a fast-paced, high-growth environment.

• Technical/Skills Assessment: Potentially a design challenge or a deep dive into specific AI design considerations, focusing on your ability to translate strategic vision into tangible design outcomes.

• Final Round: Discussions around compensation, equity, and the specific vision for the new department.

Portfolio Review Tips:

• Showcase 0-to-1 Impact: Prioritize case studies that demonstrate your ability to build from scratch, manage ambiguity, and achieve significant milestones in new ventures.

• Quantify Results: Where possible, use metrics to showcase the impact of your design work on user engagement, conversion rates, or business objectives.

• Highlight Strategic Thinking: Explain the "why" behind your design decisions, linking them back to business goals and user needs. Demonstrate how you translated strategy into execution.

• Demonstrate Ownership: Clearly articulate your role and the extent of your ownership in each project. Show how you drove initiatives forward independently.

• Tailor to AI: If possible, include projects that touch upon AI, machine learning, or complex data visualization, showcasing your ability to design for innovative technologies.

Challenge Preparation:

• Strategic Design Thinking: Be ready to tackle hypothetical scenarios related to launching a new AI product, focusing on user experience, brand positioning, and initial market entry.

• Problem-Solving: Prepare to analyze complex design challenges and propose innovative, scalable solutions.

• Execution & Iteration: Understand how to break down large design initiatives into manageable steps and how to incorporate feedback rapidly.

• Communication: Practice articulating your thought process clearly and concisely, as if presenting to stakeholders with varying technical backgrounds.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to the "0-to-1" and "high-agency builder" aspects of the role, emphasizing strategic thinking, execution, and impact measurement.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects), InVision, Axure RP, or similar industry-standard tools for UI/UX design and interactive prototyping.

• Brand Design: Proficiency in tools for creating logos, style guides, and visual assets.

• Collaboration: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides) for communication and asynchronous collaboration.

• Project Management: Jira, Asana, Trello, Monday.com, or similar for task management, roadmap tracking, and workflow optimization.

Analytics & Reporting:

• Familiarity with user analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions.

• Experience with A/B testing tools to validate design hypotheses and optimize user flows. CRM & Automation:

• While not directly a CRM role, understanding how design integrates with customer journeys and marketing automation platforms (e.g., HubSpot, Marketo) can be beneficial.

• Familiarity with tools that support design system management and asset versioning.

📝 Enhancement Note: This section lists common tools for UI/UX and Brand Designers, with an emphasis on collaboration and project management tools relevant to remote, fast-paced operations.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A strong emphasis on taking "maximum ownership" and having a "high-agency builder mindset." This means proactively identifying problems, proposing solutions, and driving initiatives to completion without constant oversight.

• Execution Speed & Impact: The culture prioritizes "good ideas and fast execution" over lengthy processes. The focus is on achieving "strong market validation and scalable traction as fast as possible."

• Innovation & Cutting-Edge Technology: Working with "cutting-edge new initiatives" and specifically "AI" means a culture that embraces innovation, experimentation, and the exploration of new technologies.

• Collaboration & Elite Teamwork: Despite the remote nature and autonomy, there's a strong emphasis on collaborating with a "world-class team." This suggests a culture of mutual respect, knowledge sharing, and collective problem-solving.

• Lean & Agile: The rejection of "corporate red tape" and "7 layers of approval" points to a lean, agile, and results-oriented operational philosophy.

Collaboration Style:

• Remote-First & Asynchronous: The primary mode of collaboration will be digital, likely leveraging asynchronous communication tools to accommodate different time zones.

• Cross-Functional Integration: Close collaboration with engineers, researchers, and commercial leaders is essential, requiring clear communication and a shared understanding of objectives.

• Direct Communication: Reporting directly to the department founder implies open and direct lines of communication.

• Feedback-Oriented: The pursuit of "strong market validation" and "scalable traction" inherently requires a culture that embraces feedback from users, market data, and internal stakeholders for continuous iteration.

📝 Enhancement Note: The culture and values are derived from the company's description, emphasizing the entrepreneurial, execution-driven, and collaborative aspects vital for operations professionals in such an environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Fast Pace: Navigating the inherent ambiguity of "0-to-1" initiatives and operating at a very high pace to achieve market validation quickly.

• Scalability Architecture: Designing for scalability from the outset, anticipating future growth and potential spin-offs, which requires foresight and robust system design.

• AI Design Complexity: Translating complex AI functionalities into intuitive and user-friendly interfaces that resonate with a broad audience.

• Remote Collaboration Management: Effectively collaborating and maintaining strong team cohesion and operational efficiency in a fully remote setting across potentially different time zones.

• Balancing Vision and Execution: Synthesizing high-level strategic visions into concrete, actionable design roadmaps while ensuring rapid, iterative execution.

Learning & Development Opportunities:

• Deep Dive into AI: Gaining in-depth knowledge and practical experience in designing for cutting-edge Artificial Intelligence applications.

• Venture Building Expertise: Developing a comprehensive understanding of the entrepreneurial process, from ideation and validation to scaling and potential spin-offs.

• Strategic Design Leadership: Honing skills in shaping product strategy, defining brand architecture, and leading design operations in a high-growth context.

• Cross-Functional Mastery: Enhancing collaboration and communication skills by working closely with diverse, high-caliber teams of engineers, researchers, and commercial experts.

• Equity and Upside Growth: Directly benefiting from the company's success through significant equity potential, aligning personal growth with organizational achievement.

📝 Enhancement Note: Challenges and growth opportunities are framed around the unique aspects of a "0-to-1" AI venture, emphasizing the learning curve and the potential for significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design initiative from concept to launch in a fast-paced or ambiguous environment. What was your process, and what were the key challenges you overcame?" (Focus on ownership, execution, and problem-solving).

• "How would you approach architecting a scalable UI/UX framework and brand identity for a new AI product with an unknown target market?" (Focus on strategic thinking, foresight, and scalability).

• "Imagine we have a groundbreaking AI technology but struggle to communicate its value to users. How would you, as a UI/UX and Brand Designer, help bridge that gap and drive adoption?" (Focus on translating complex tech into user value and GTM contribution). Company & Culture Questions:

• "What does 'maximum ownership' mean to you, and how have you demonstrated it in your previous roles?" (Assess builder mindset and initiative).

• "Given EWOR's focus on '0-to-1' initiatives and rapid execution, how do you ensure quality and user experience are maintained at speed?" (Assess operational approach to design).

• "How do you approach collaboration with engineers and researchers, especially in a remote setting?" (Assess teamwork and communication skills). Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives, highlighting the problem, your unique contribution, the challenges, and the quantifiable impact.

• Process Visualization: Use visuals (wireframes, mockups, user flows) to clearly explain your design process and rationale.

• Strategic Alignment: Explicitly connect your design decisions to the business objectives or strategic vision of the project.

• Scalability Focus: For relevant projects, explain how your design decisions considered future growth and scalability.

• Conciseness: Be mindful of time; focus on the most impactful aspects of your work.

📝 Enhancement Note: Interview questions are designed to probe the core requirements of the role: ownership, strategic thinking, execution capability, and suitability for a high-growth, remote, AI-focused environment.

📌 Application Steps

To apply for this AI UI/UX & Brand Designer position:

• Submit Your Application: Utilize the provided application link on the EWOR GmbH careers portal.

• Tailor Your Resume: Highlight your experience in UI/UX design, brand development, AI-related projects, and any experience in startup or "0-to-1" environments. Use keywords from the job description such as "AI," "UI/UX," "Brand Design," "0-to-1," "Builder Mindset," "Strategy," and "Prototyping."

• Curate Your Portfolio: Select 2-3 compelling case studies that best demonstrate your end-to-end ownership, strategic thinking, and ability to architect scalable solutions. Ensure each case study clearly outlines the problem, your process, your role, and the outcomes, with a focus on impact and execution.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to rapid execution, and how you translate strategic vision into tangible design outcomes. Practice presenting your portfolio, focusing on storytelling and quantifiable results.

• Research EWOR GmbH: Understand the company's mission, its founders' backgrounds (Adjust, SumUp), and its focus on building cutting-edge AI ventures. This will help you align your application and interview responses with their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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