AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Design & Product Operations / GTM Strategy

Date Posted: 2026-09-01

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a high-impact, fully remote role focused on leading and executing 0-to-1 initiatives within cutting-edge AI Infrastructure domains, demanding a strong blend of UI/UX design, brand strategy, and product operations acumen.

• The position requires a 'high-agency builder mindset' with proven expertise in translating strategic visions into concrete, executable roadmaps for rapid product development and system architecture.

• Success in this role hinges on driving critical milestones from prototype to production, positioning new initiatives for substantial growth and potential spin-offs.

• The role offers maximum ownership and autonomy, reporting directly to experienced serial entrepreneurs and collaborating with an elite team of engineers, researchers, and commercial leaders.

📝 Enhancement Note: While the raw job description focuses heavily on UI/UX and Brand Design, the context of "AI Infrastructure," "0-to-1 initiatives," "architect scalable solutions," and "driving critical milestones" strongly suggests a need for operations-minded thinking. This role will likely involve significant collaboration with product and engineering teams to define user journeys, establish brand identity, and ensure the operational readiness and scalability of new AI infrastructure products. Therefore, this role is categorized under Design & Product Operations / GTM Strategy to reflect this blend.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within nascent AI Infrastructure domains, ensuring user-centricity and strong brand alignment from inception.

• Translate high-level strategic vision and business objectives into detailed, actionable execution roadmaps for UI/UX and brand development.

• Architect and oversee the implementation of scalable design solutions, ensuring seamless integration from initial prototype to full production deployment.

• Drive critical milestones in the product development lifecycle, focusing on rapid iteration, user feedback integration, and market validation for new AI infrastructure ventures.

• Collaborate closely with founding team members, engineers, and researchers to define product requirements, user flows, and the overall user experience for AI-powered platforms.

• Develop and maintain a cohesive brand identity and visual language that resonates with target audiences and supports the strategic positioning of new initiatives.

• Contribute to the operational readiness of new departments by ensuring design systems and brand guidelines are robust, scalable, and easily adoptable.

📝 Enhancement Note: The "Tasks" section in the original description, when combined with the "AI Infrastructure" focus, implies a need for operational considerations within the design process. Responsibilities have been expanded to reflect this, emphasizing the translation of strategy into execution, architectural considerations for scalability, and driving milestones, which are all core to operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Graphic Design, Human-Computer Interaction (HCI), Interaction Design, or a related field, or equivalent practical experience. Experience:

• 5-10 years of progressive experience in UI/UX design and brand design, with a significant portion focused on product development and strategy within technology or AI-related fields.

• Proven track record of successfully leading design initiatives from concept to launch, demonstrating an ability to manage projects end-to-end. Required Skills:

• UI/UX Design Expertise: Deep understanding of user-centered design principles, wireframing, prototyping, user journey mapping, and usability testing. Proficiency with industry-standard design tools.

• Brand Design & Strategy: Proven ability to develop and implement cohesive brand identities, visual systems, and brand guidelines that align with business objectives.

• AI Infrastructure Familiarity: Understanding of AI concepts, machine learning pipelines, or related technical domains to inform design decisions and facilitate collaboration with technical teams.

• Product Strategy & Execution: Experience translating strategic vision into tangible product roadmaps and driving execution with a focus on rapid implementation and iteration.

• System Architecture (Design Perspective): Ability to design scalable and maintainable design systems and user interfaces that can grow with the product.

• High-Agency Builder Mindset: Demonstrated initiative, proactivity, and a strong drive for end-to-end ownership of design and brand initiatives.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate complex design concepts and strategic rationale clearly.

Preferred Skills:

• Experience in a 0-to-1 product development environment or startup setting.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience in designing for complex technical products or platforms.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience with data visualization and dashboard design for technical products.

📝 Enhancement Note: The original "Requirements" section was very brief. This section expands upon the core skills, integrating operations-relevant terms like "product strategy," "execution," "system architecture" (from a design perspective), and "user journey mapping" to align with the operational aspects of the role. The "high-agency builder mindset" is a key indicator of the operational drive expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end design ownership, from initial concept to final product implementation, with a focus on AI or complex technology products.

• Demonstrations of how you have translated strategic objectives into user-centric UI/UX solutions and cohesive brand strategies.

• Case studies detailing your process for developing and executing product roadmaps, including challenges faced and solutions implemented.

• Examples of scalable design systems, UI components, or brand guidelines that you have architected and maintained.

• Evidence of your ability to drive rapid iteration and incorporate user feedback to improve product design and user experience. Process Documentation:

• Showcase your approach to user research, wireframing, prototyping, and usability testing, highlighting how these inform design decisions.

• Present your methodology for brand development, including brand strategy, visual identity creation, and guideline documentation.

• Detail your process for collaborating with engineering and product teams to ensure design feasibility and efficient implementation.

• Document your experience in driving design initiatives within fast-paced, agile environments, emphasizing efficiency and rapid execution.

📝 Enhancement Note: Given the role's emphasis on "0-to-1 initiatives," "architecting scalable solutions," and "driving critical milestones," a robust portfolio demonstrating process and system thinking is crucial. This section is designed to guide candidates on what EWOR GmbH would likely look for in a design portfolio for such a role, emphasizing operational aspects of design execution.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $120,000 - $170,000 per year (USD)

• Methodology: This estimate is based on industry benchmarks for experienced UI/UX and Brand Designers in the US market, particularly those with specialized skills in AI/tech and remote work capabilities. The range accounts for the requested 5-10 years of experience, the "high-agency builder mindset," and the competitive compensation promised by EWOR GmbH, which often includes significant equity. The specific location (Tallahassee, FL) is less of a factor due to the fully remote nature, with compensation likely aligned more with national tech salary averages.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and skills.

• Equity Upside: Significant stock options or equity grants, reflecting the entrepreneurial nature of the role and company's backing by serial entrepreneurs.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct reporting to department founder and collaboration with world-class professionals.

• Remote Work Flexibility: 100% remote position allowing for work from anywhere within the specified regions (Europe or Americas).

• Professional Development: Opportunities to learn and grow within a fast-paced, innovative environment.

Working Hours:

• The role is expected to require approximately 40 hours per week, with flexibility to accommodate project needs and deadlines. As a fully remote position in the Americas, hours may align with Eastern Time (ET) for core collaboration, but significant flexibility is anticipated given the ownership-driven nature of the role.

📝 Enhancement Note: The raw data only listed "Equity upside" and "Competitive compensation." This section estimates a salary range based on typical US tech salaries for this experience level and role, and elaborates on the provided benefits, framing them in the context of operations professionals seeking ownership and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building)

Company Size: EWOR GmbH is likely a venture-building firm or a startup incubator, often characterized by lean, agile teams that can grow rapidly. The "new department" suggests a focused, high-growth initiative within a larger structure or a newly formed entity.

Founded: The company is backed by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a foundation built on successful, high-impact technology ventures. This suggests a culture that values execution, innovation, and entrepreneurial drive.

Team Structure:

• Departmental Focus: The role is within a newly launched department dedicated to cutting-edge AI Infrastructure initiatives.

• Reporting Line: Direct reporting to the department founder, who is one of the serial entrepreneurs.

• Cross-functional Collaboration: Close collaboration with a world-class team of engineers, researchers, and commercial leaders. This implies a highly collaborative, interdisciplinary environment.

Methodology:

• 0-to-1 Execution: Emphasis on building new initiatives from scratch, focusing on rapid validation and market traction.

• High-Impact Initiatives: Projects are at the forefront of technology, aiming to define new categories or solve significant problems.

• Lean & Agile Operations: Minimal corporate red tape, quick decision-making, and a focus on fast execution over extensive presentations.

• Data-Driven Approach: While not explicitly stated, the involvement of experienced tech entrepreneurs implies a data-informed decision-making process.

Company Website: https://ewor.com/ (Inferred from domain)

📝 Enhancement Note: Information on EWOR GmbH's specific structure is limited. This section infers the company culture and team dynamics based on the founders' backgrounds, the "0-to-1" nature of the work, and the "new department" context, framing it in a way that appeals to operations-minded professionals seeking impact and autonomy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, demanding significant autonomy and strategic input. It's not just about executing design tasks but about shaping the strategic direction and operational foundation of new AI infrastructure ventures. The "maximum ownership" and "0-to-1" nature mean it's a high-responsibility, high-impact position.

Reporting Structure: The candidate will report directly to the department founder, providing a unique opportunity for mentorship and direct exposure to high-level strategic decision-making from experienced entrepreneurs.

Operations Impact: The designer will have a direct and significant impact on the success of new AI infrastructure initiatives. Their work will define the user experience and brand perception, which are critical for market adoption, customer acquisition, and ultimately, the scalability and potential spin-off of these ventures. The ability to architect scalable design solutions directly contributes to the operational efficiency and long-term viability of the product.

Growth Opportunities:

• Leadership Development: Opportunity to lead design and brand strategy for potentially multiple 0-to-1 initiatives, building a strong foundation for future leadership roles.

• Entrepreneurial Experience: Gain invaluable experience in building technology ventures from the ground up, working alongside seasoned entrepreneurs.

• Skill Specialization: Deepen expertise in AI Infrastructure design, product strategy, and brand building within a high-growth, innovative environment.

• Potential for Spin-off Leadership: Successful initiatives may spin off, offering opportunities to take on more senior operational or leadership roles within a new entity.

• Networking: Build strong connections with founders, engineers, and commercial leaders within the EWOR ecosystem and their networks.

📝 Enhancement Note: This section interprets the role's level and potential for growth through the lens of operations career paths, emphasizing leadership, strategic impact, and entrepreneurial development. The "0-to-1" aspect is key to understanding the accelerated growth potential.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in a distributed work environment, requiring self-discipline, strong communication, and the ability to collaborate effectively across different locations and time zones.

Office Location(s): While the job posting mentions Tallahassee, FL, this is likely a placeholder or an administrative location for the US operations. The explicit requirement is for candidates to be based in Europe or the Americas, with the role being 100% remote.

Workspace Context:

• Autonomy & Ownership: The environment fosters maximum ownership and autonomy, meaning individuals are empowered to manage their work and schedules independently.

• Collaborative & Elite: Despite being remote, the team is described as "elite," implying a culture of high standards, mutual respect, and proactive collaboration. Expect virtual whiteboarding sessions, frequent video calls, and digital collaboration tools.

• Tools & Technology: Access to and proficiency with modern remote collaboration and design tools will be essential. This includes project management software, communication platforms, and advanced design suites.

Work Schedule:

• The standard expectation is approximately 40 hours per week. However, the "high-growth environment" and "0-to-1" nature of the work may necessitate flexibility and occasional extended hours to meet critical deadlines or capitalize on opportunities. The remote aspect implies a degree of flexibility in managing one's own schedule, provided deliverables are met and core collaboration times are respected.

📝 Enhancement Note: The "100% remote" and "Europe or Americas" specifications are crucial. This section elaborates on what a fully remote, high-autonomy, and elite team environment entails for a designer, focusing on operational aspects like self-management, digital collaboration, and flexible scheduling.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with UI/UX, brand design, and AI infrastructure requirements.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on specific projects that demonstrate your 0-to-1 experience, strategic thinking, and execution capabilities. Be prepared to discuss your process, challenges, and outcomes.

• Founder/Department Head Interview: In-depth discussion about your approach to product strategy, brand building, system architecture from a design perspective, and your "high-agency builder mindset." This stage will assess your fit with the entrepreneurial culture and your ability to take extreme ownership.

• Team Collaboration Exercise (Potential): You might be asked to participate in a hypothetical design challenge or a collaborative problem-solving session with potential team members (engineers, researchers) to evaluate your communication and teamwork skills in a remote setting.

• Final Interview: Likely with one of the principal founders or senior leaders to discuss compensation, equity, and final alignment on role expectations.

Portfolio Review Tips:

• Highlight 0-to-1 Impact: Emphasize projects where you built something from scratch or significantly influenced its early-stage development and strategy.

• Showcase Strategic Thinking: Clearly articulate the "why" behind your design decisions, linking them to business objectives, user needs, and market opportunities.

• Demonstrate Process & Ownership: Detail your end-to-end process, including research, ideation, prototyping, testing, and implementation, and emphasize your role in driving it forward.

• Quantify Results: Where possible, use metrics to demonstrate the impact of your design work (e.g., improved user engagement, conversion rates, brand perception).

• Tailor to AI Infrastructure: If you have experience with technical products, AI, or complex systems, highlight these projects prominently.

Challenge Preparation:

• Be ready to discuss how you would approach designing a user interface or brand for a hypothetical AI infrastructure product.

• Prepare to articulate your strategy for rapid prototyping and user feedback integration in a remote, fast-paced environment.

• Practice explaining complex design concepts and strategic rationale concisely and effectively.

📝 Enhancement Note: This section provides actionable advice tailored to the specific requirements of the role, emphasizing the "0-to-1," "high-agency," and "AI infrastructure" aspects. The advice focuses on how to present a portfolio and prepare for interviews in a way that highlights operational thinking within a design context.

🛠 Tools & Technology Stack

Primary Design Tools:

• UI/UX Design: Figma, Sketch, Adobe XD, InVision, Axure RP (Proficiency in at least one leading tool is expected).

• Prototyping: Figma, InVision, ProtoPie, Adobe XD.

• Wireframing: Balsamiq, Miro, Figma, Sketch.

Brand & Creative Tools:

• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Brand Management: Familiarity with tools for creating and managing brand guidelines (e.g., Frontify, Brandfolder, or well-structured PDF documentation).

Collaboration & Project Management:

• Communication: Slack, Microsoft Teams, Zoom.

• Project Management: Jira, Asana, Trello, Monday.com (Experience collaborating with teams using these tools).

• Documentation: Confluence, Google Workspace (Docs, Sheets, Slides).

AI & Technical Considerations:

• Familiarity with tools or platforms used in AI development pipelines (e.g., cloud platforms like AWS, Azure, GCP; ML frameworks like TensorFlow, PyTorch) would be a significant advantage for understanding the product context.

📝 Enhancement Note: The raw data did not specify tools. This section lists common industry-standard design and collaboration tools, along with potential AI-related platforms, reflecting the role's focus on AI Infrastructure and remote collaboration.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is the expectation that individuals will take extreme end-to-end ownership of their responsibilities and proactively drive initiatives forward.

• Execution & Speed: Emphasis is placed on fast execution and rapid iteration over lengthy planning or approval processes. Good ideas and fast implementation are paramount.

• Innovation & Cutting-Edge: A commitment to working on transformative technologies like AI Infrastructure, pushing boundaries and building category-defining ventures.

• Collaboration & Elite Teamwork: While remote, there is a strong emphasis on collaborating with a world-class team, implying high standards for communication, problem-solving, and mutual support.

• Entrepreneurial Spirit: A culture that embraces the challenges and rewards of building new ventures from the ground up, with a focus on market validation and scalability.

Collaboration Style:

• Remote-First & Proactive: Collaboration will primarily occur through digital channels, requiring proactive communication, clear documentation, and effective use of virtual collaboration tools.

• Interdisciplinary: Expect to work closely with engineers, researchers, and commercial leaders, necessitating the ability to translate design concepts for technical and business audiences.

• Feedback-Oriented: In a fast-paced environment, open feedback loops are crucial for rapid iteration and continuous improvement of both product and processes.

• Outcome-Focused: The team likely prioritizes achieving tangible results and market traction over process for process's sake.

📝 Enhancement Note: This section extrapolates the company culture and values based on the description's emphasis on "maximum ownership," "high-growth environment," "elite team," and "0-to-1 initiatives," framing these in terms of how they translate to operational behavior and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Building 0-to-1 initiatives inherently involves high levels of ambiguity. The challenge will be to define clear design paths and brand strategies amidst evolving requirements and market landscapes.

• Remote Collaboration at Scale: Maintaining effective, high-bandwidth collaboration and ensuring design consistency across a distributed team can be challenging.

• Balancing Speed and Quality: The demand for rapid execution must be balanced with the need for high-quality, scalable design solutions that stand the test of time.

• Translating Complex Technology: Effectively communicating and designing for complex AI Infrastructure concepts to a broader audience (users, stakeholders) will be a key challenge.

Learning & Development Opportunities:

• Deep Dive into AI: Gain profound knowledge and practical design experience in the rapidly evolving field of AI Infrastructure.

• Entrepreneurial Skillset: Develop a robust understanding of venture building, product strategy, and scaling technology companies from the ground up.

• Leadership in Design: Opportunity to shape the design and brand direction of new ventures, potentially leading to future leadership roles.

• Cross-Functional Expertise: Broaden skill sets by working closely with top-tier engineers and researchers, understanding their operational needs and technical constraints.

📝 Enhancement Note: This section identifies potential hurdles and development areas specific to a 0-to-1, AI-focused, remote role, offering a realistic outlook and highlighting the significant learning and growth potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing the user interface and brand identity for a novel AI Infrastructure platform that aims to democratize access to specialized computing power?" (Focus on your 0-to-1 process, user research, and strategic brand thinking).

• "Describe a time you had to take extreme end-to-end ownership of a design initiative. What were the challenges, and how did you ensure successful execution from concept to launch?" (Assess your 'high-agency builder mindset' and operational execution).

• "How would you balance the need for rapid prototyping and iteration with ensuring the scalability and long-term maintainability of design systems for a new technology venture?" (Focus on your understanding of scalable solutions and process). Company & Culture Questions:

• "What excites you most about EWOR GmbH's mission and the opportunity to build new ventures in AI Infrastructure?" (Demonstrate your research and alignment with the company's vision).

• "How do you thrive in a fully remote, high-autonomy work environment? What strategies do you employ to ensure effective collaboration and productivity?" (Assess your fit for the work environment and operational self-management).

• "Given our focus on speed and execution, how do you prioritize tasks and manage your workload when faced with multiple competing demands?" (Evaluate your project management and operational efficiency). Portfolio Presentation Strategy:

• Craft a Narrative: Structure your portfolio presentation around compelling stories that showcase your problem-solving skills, strategic thinking, and impact.

• Highlight 0-to-1 Journeys: For each relevant project, clearly articulate the initial problem, your proposed solution, the design process, and the tangible outcomes.

• Emphasize Operational Aspects: Discuss how you considered scalability, maintainability, and cross-functional collaboration in your designs.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, tools used, and how you navigated challenges.

• Showcase Brand Strategy: If presenting brand work, explain the strategic rationale behind visual choices and how they align with target audiences and business goals.

📝 Enhancement Note: These questions and tips are designed to help candidates anticipate the types of discussions they will have, focusing on strategic thinking, operational execution, and cultural fit, all within the context of AI Infrastructure design.

📌 Application Steps

To apply for this AI Infrastructure UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Curate Your Portfolio: Select and refine your strongest projects, specifically highlighting those that demonstrate your experience in 0-to-1 initiatives, AI/technology products, brand strategy, and end-to-end ownership. Ensure it's easily accessible and showcases your process.

• Tailor Your Resume: Optimize your resume to clearly reflect your 5-10 years of experience, emphasizing keywords like "UI/UX Design," "Brand Strategy," "AI Infrastructure," "Product Strategy," "0-to-1," "Scalable Solutions," and "High-Agency." Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your experience and approach to design, strategy, and execution, particularly in the context of building new ventures. Be ready to discuss your portfolio in detail during interviews.

• Research EWOR GmbH: Understand the backgrounds of the founders, the company's mission, and the focus on AI Infrastructure. Prepare questions that demonstrate your engagement and strategic thinking about the role and the company's future.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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