AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Bucharest, Romania (Remote)

Job Type: Full-time

Category: Creative Operations / Marketing Operations

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Europe-based candidates only)

🚀 Role Summary

• Drive conversion rate optimization through the creation of high-impact visual creatives using generative AI technologies.

• Collaborate with performance marketing teams to develop and iterate on visually compelling assets for paid media channels and landing pages.

• Produce photorealistic imagery, lifestyle scenes, and product-focused visuals that align with client specifications and brand guidelines.

• Leverage AI tools and traditional design pipelines to enhance, retouch, and extend existing visual content.

• Contribute to a data-informed creative process by generating variations for A/B testing and analyzing performance metrics.

📝 Enhancement Note: While the title is "AI Creative Designer," the responsibilities and required skills strongly indicate a role focused on Performance Marketing Creative Operations. This position bridges the gap between creative asset generation and direct impact on campaign performance, requiring a blend of artistic sensibility and analytical understanding of marketing metrics. The emphasis on conversion rates, A/B testing, and data-informed iteration places this role firmly within the operational sphere of marketing, where creative output is measured by its effectiveness in driving business results.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality AI-driven visuals for performance marketing campaigns across platforms such as Facebook, Instagram, YouTube, and Google, as well as for landing pages.

• Photorealistic Asset Creation: Produce photorealistic human imagery, lifestyle scenes, and detailed product visuals, ensuring authenticity and high-end appeal.

• Image Enhancement & Extension: Utilize AI tools to enhance, retouch, and extend source materials from photoshoots, improving visual quality and extending creative possibilities.

• Creative Variation Generation: Develop multiple creative variations of visual assets to support robust A/B testing strategies and facilitate campaign scaling.

• Brand & Product Alignment: Ensure all generated visual assets are consistent with client brand guidelines, product specifications, and overall campaign objectives.

• Performance-Driven Iteration: Actively iterate on visual concepts and outputs based on campaign performance data, creative feedback, and conversion rate analysis.

• Message-Visual Synergy: Collaborate closely with copywriters and marketers to ensure visuals are perfectly aligned with messaging, funnel logic, and overall campaign strategy.

• Quality Assurance & Realism: Maintain exceptionally high standards for visual quality, focusing on realistic lighting, composition, human anatomy, textures, and overall aesthetic appeal.

• AI Issue Resolution: Identify and rectify common AI-generated artifacts, distortions, and inconsistencies to ensure polished final assets.

• Tool Proficiency & Exploration: Employ modern AI image generation and enhancement tools (e.g., Figma Weave, Freepik, Higgsfield, Runway, Midjourney) and actively research/integrate new technologies to optimize output.

• Workflow Integration: Operate within structured production workflows, demonstrating a focus on efficient execution and consistent creative output.

• Performance Understanding: Grasp the direct impact of visual content on campaign performance, audience engagement, and conversion rates.

• Data-Informed Adjustments: Adapt creative output strategically based on performance data and A/B testing outcomes.

• Cross-Functional Collaboration: Work seamlessly with marketers, copywriters, media production specialists, and video editors to ensure cohesive creative output and asset readiness for various marketing funnels.

• Documentation & Standards: Maintain clear and concise documentation of all tasks and processes within ClickUp, adhering to team standards.

📝 Enhancement Note: The responsibilities emphasize a direct link between creative output and measurable business outcomes (conversion rates, A/B testing). This suggests the role is not just about aesthetic creation but about applying creative skills as a tool for performance marketing optimization. The expectation to "translate briefs into multiple creative directions, not just single outputs" indicates a strategic approach to creative generation, aiming to discover what resonates best with target audiences.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles is implied. Candidates with degrees in Graphic Design, Visual Arts, Digital Media, or related fields, or equivalent practical experience, will be well-suited.

Experience:

• Minimum of 2 years in design, visual content creation, or digital marketing with a strong creative component.

Required Skills:

• AI Image Generation: Proven expertise in utilizing AI platforms for creating high-quality visual assets.

• Design Software Proficiency: Cross