Senior Creative Designer (m/w/d) mit Fokus Performance & AI

📍 Job Overview

Job Title: Senior Creative Designer (m/w/d) mit Fokus Performance & AI

Company: Digital Career Institute & Social Impact School

Location: Remote (Berlin, Germany)

Job Type: Full-time, Permanent (Festanstellung)

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: May 19, 2026

Experience Level: Mid-Senior Level (2-5 years inferred)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on developing and implementing high-impact digital ad creatives, leveraging AI tools for visual and video generation to drive marketing performance.

• It requires a deep understanding of performance-oriented design principles, visual storytelling, and continuous content optimization based on data-driven insights.

• The Senior Creative Designer will play a key role in creating engaging assets for diverse digital platforms, including social media, display, and video.

• Collaboration with marketing and performance teams is crucial for iterating on content and aligning creative strategies with campaign objectives.

📝 Enhancement Note: While the title is "Senior Creative Designer," the emphasis on "Performance & AI" and collaboration with "Marketing- und Performance-Teams" suggests a strong operational component. This role bridges creative execution with performance marketing goals, aligning it with GTM and Marketing Operations functions by focusing on the effectiveness and optimization of creative assets in driving business outcomes. The "AI-gestützter Visuals und Videos" aspect also points to an innovative approach within marketing operations.

📈 Primary Responsibilities

• Develop and implement high-conversion ad creatives for various digital formats, including static, motion, video, social media, and display ads.

• Conceptualize and produce AI-supported visuals and videos using cutting-edge tools for image, motion, and video generation.

• Design performance-oriented creatives with a focus on attention-grabbing hooks and effective visual storytelling principles.

• Independently create and iterate on content based on campaign objectives, target audience insights, and performance learnings.

• Continuously optimize creatives in close coordination with marketing and performance teams to enhance campaign effectiveness.

• Analyze creative performance data to inform future design iterations and strategic improvements.

• Maintain a high aesthetic standard while adopting a solution-oriented, hands-on approach to content production.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance analysis. The emphasis on "Eigenständige Erstellung und Iteration von Content basierend auf Kampagnenzielen, Zielgruppen-Insights und Performance-Learnings" and "Kontinuierliche Optimierung der Creatives in enger Abstimmung mit den Marketing- und Performance-Teams" indicates a need for operational rigor in managing creative workflows and demonstrating ROI through design.

🎓 Skills & Qualifications

Education: Not specified. A Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically preferred for such roles, though equivalent practical experience is often accepted.

Experience:

• Several years of experience in design, with a clear focus on ad creatives, campaign assets, and visual performance.

• Proven track record in developing high-converting visuals and motion graphics for digital advertising.

Required Skills:

• Deep understanding of attention-grabbing visuals, motion design, timing, and storytelling structures.

• Proficiency in industry-standard design and motion tools, specifically Figma and After Effects.

• Solid knowledge of using AI tools for generating images, videos, and motion assets.

• Experience in rapid production and iteration of various creative formats and variations under tight deadlines.

• High aesthetic standards combined with a solution-oriented, hands-on mentality.

Preferred Skills:

• Experience with performance marketing platforms and their creative requirements.

• Familiarity with A/B testing creative variations to measure impact.

• Understanding of marketing automation principles as they relate to creative deployment.

• Experience in educational technology or digital learning environments.

📝 Enhancement Note: The specific mention of "Figma" and "After Effects" is critical. The requirement for "Routine in der schnellen Produktion und Iteration unterschiedlicher Formate und Varianten unter Zeitdruck" underscores the operational efficiency expected from this role. The AI tool proficiency is a forward-looking requirement, indicating the company's commitment to leveraging new technologies in its marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating expertise in creating high-performance ad creatives across diverse digital formats (static, motion, video).

• Include case studies that highlight the iterative process of creative development, from initial concept to optimization based on performance data.

• Demonstrate proficiency in using AI tools for visual generation and provide examples of how AI enhanced creative output or efficiency.

• Present examples of motion graphics and video content tailored for digital campaigns, emphasizing storytelling and attention hooks.

Process Documentation:

• While not explicitly stated, candidates are expected to demonstrate an understanding of workflow management for creative production.

• Be prepared to discuss your process for collaborating with marketing and performance teams, including feedback loops and iteration cycles.

• Showcase how you track and incorporate performance learnings into your creative process.

📝 Enhancement Note: For a role focused on "Performance & AI," a portfolio should not just showcase aesthetics but also the impact of the creative work. Candidates should be ready to discuss their process for measuring creative effectiveness and how they use data to drive design decisions. This aligns with the operational aspect of ensuring creative efforts contribute directly to business goals.

💵 Compensation & Benefits

Salary Range:

Based on the role's seniority, remote nature within Germany, and the emphasis on specialized skills like AI and performance design, a competitive salary range for a Senior Creative Designer in Berlin (even if remote) would typically fall between €50,000 and €70,000 annually. This estimate is based on general market data for similar roles in major German tech hubs and the inferred experience level.

Benefits:

• High level of personal responsibility and autonomy in shaping processes.

• Opportunity to actively contribute to and optimize operational processes.

• Membership in a motivated team with short decision-making paths.

• Modern working environment and flexible working models.

• Urban Sports Club membership for physical well-being.

• Mental health support through Nilo.

Working Hours:

• The role implies a standard full-time work schedule, likely around 40 hours per week, with flexibility offered through remote work models.

📝 Enhancement Note: The salary estimate is based on typical German market rates for a mid-to-senior level creative role in the tech/education sector, considering the remote aspect and the specialized skills. The benefits package is quite attractive, particularly the focus on well-being (Urban Sports Club, Nilo) and flexible work arrangements (Workation), which are strong selling points for retaining talent in a competitive remote market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Education / EdTech / Social Impact. The company operates at the intersection of technology, education, and social good, aiming to provide accessible digital career training.

Company Size: The description mentions "over 100 employees" for the Digital Career Institute, suggesting a medium-sized organization that is growing. The Social Impact School is newer (founded 2025).

Founded: Digital Career Institute was founded in 2016; Social Impact School was founded in 2025. This indicates a blend of established processes and innovative, newer initiatives.

Team Structure:

• The role will be part of the marketing and performance teams, implying close collaboration with colleagues focused on campaign execution, analytics, and growth.

• The "kurze Entscheidungswege" (short decision-making paths) suggests a relatively flat hierarchy and an agile operational environment.

Methodology:

• The company emphasizes leveraging modern tools and technologies, including AI, for both education delivery and marketing.

• The focus on "Performance & AI" in this role suggests a data-driven approach to marketing, where creative output is directly tied to measurable outcomes.

• Process optimization is a key theme, with opportunities for employees to "aktiv mitgestalten und zu optimieren" (actively shape and optimize processes).

Company Website: [Company URL provided in input data, though it was null]

📝 Enhancement Note: The dual nature of the organization (DCI and SIS) suggests a dynamic environment. The "Social Impact" mission is a strong cultural differentiator that may attract candidates looking for purpose-driven work. This mission should be a key consideration for how creative work is framed and executed to resonate with the company's values.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as "Senior Creative Designer," indicating a need for a solid foundation in creative execution coupled with the ability to operate with a degree of autonomy and strategic input, particularly concerning performance and AI integration. It suggests a role that is beyond entry-level but may not yet be fully managerial.

Reporting Structure: The role reports into marketing and performance teams, likely a Marketing Manager or Head of Performance Marketing. Direct interaction with these stakeholders is expected.

Operations Impact: The primary impact of this role is on the effectiveness of marketing campaigns. By creating high-performing, AI-enhanced creatives, the designer directly influences lead generation, conversion rates, brand awareness, and ultimately, the enrollment numbers for DCI and SIS programs. This role is critical for the GTM strategy, ensuring marketing spend is optimized through effective creative assets.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative generation and performance marketing design.

• Process Development: Lead initiatives to optimize creative production workflows and AI integration within marketing operations.

• Mentorship: Potentially mentor junior designers or contribute to the development of creative best practices within the organization.

• Cross-functional Leadership: Take on more strategic responsibilities within the marketing team, influencing broader campaign strategies.

📝 Enhancement Note: The "Senior" title, combined with the emphasis on "optimieren" (optimize) and "mitgestalten" (shape), suggests that this role offers more than just execution. It's an opportunity to influence how creative operations are managed and how technology like AI is leveraged for better marketing outcomes.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility, allowing professionals to work from any location. The company supports this with modern digital collaboration tools.

Office Location(s): Although remote, the role is associated with Berlin, Germany, indicating the operational timezone (Europe/Berlin) and potentially a legal/administrative base.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, excellent time management, and proficiency in digital collaboration tools (e.g., Slack, Zoom, project management software).

• The company provides benefits like Urban Sports Club and Nilo, suggesting an emphasis on employee well-being, which is crucial for remote workers.

Work Schedule:

• Standard full-time hours (likely 40 hours/week) are expected, with flexibility in how those hours are structured due to the remote nature. Adherence to the European time zone for team collaboration is probable.

📝 Enhancement Note: The fully remote aspect is a major draw. Candidates should be comfortable with asynchronous communication, digital collaboration, and managing their own work environment effectively. The company's investment in well-being benefits further supports a positive remote work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio, focusing on demonstrated experience in performance creative design, AI tool usage, and a strong visual portfolio.

• First Interview: With hiring manager or team lead, assessing technical skills, experience with Figma/After Effects, AI tool knowledge, and understanding of performance marketing. Behavioral questions about collaboration and problem-solving.

• Skills Assessment/Case Study: A practical exercise might be given to assess creative output under simulated pressure, focusing on speed, iteration, and AI integration. This could involve creating a set of ad variations or a short motion piece.

• Final Interview: Potentially with a broader team or department head, discussing cultural fit, long-term career aspirations, and how the candidate aligns with the company's social impact mission.

Portfolio Review Tips:

• Performance Focus: Clearly articulate how your designs have driven measurable results (e.g., increased CTR, lower CPA). Quantify impact where possible.

• AI Integration: Showcase specific projects where AI tools were used. Explain the tools, the process, and the benefits achieved (e.g., faster iteration, novel visuals).

• Process Documentation: Be ready to walk through your creative process, especially how you iterate based on performance data and collaborate with marketing teams.

• Format: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, dedicated portfolio platform). Tailor the presentation to highlight the most relevant work for this specific role.

• Tool Proficiency: Specifically highlight projects done using Figma and After Effects.

Challenge Preparation:

• Be prepared for a practical design challenge that tests your ability to create performance-oriented ad creatives quickly, potentially incorporating AI.

• Practice translating campaign objectives and target audience insights into compelling visual narratives.

• Consider how you would approach A/B testing creative elements and using performance data to refine designs.

📝 Enhancement Note: The "Performance & AI" focus means the portfolio review will likely scrutinize not just the aesthetic quality but also the strategic thinking behind the creative choices and the demonstrable impact on marketing goals. Candidates should be prepared to talk about the "why" behind their design decisions, not just the "what."

🛠 Tools & Technology Stack

Primary Tools:

• Design & Motion: Figma (essential), Adobe After Effects (essential).

• AI Tools: Proficiency in AI tools for image generation (e.g., Midjourney, Stable Diffusion, DALL-E) and potentially AI video/motion generation tools.

• Creative Suite: While not explicitly mentioned, familiarity with other Adobe Creative Cloud applications like Photoshop and Premiere Pro is often beneficial.

Analytics & Reporting:

• Familiarity with performance metrics (CTR, CPC, CPA, Conversion Rate) is crucial.

CRM & Automation:

• While not a direct requirement for this role, understanding how creatives are deployed through marketing automation platforms or CRM-linked campaigns can be advantageous.

📝 Enhancement Note: The explicit mention of Figma and After Effects points to a core requirement. The emphasis on AI tools suggests the company is keen on leveraging generative AI, so candidates with hands-on experience in this area will have a significant advantage. Understanding how creative assets feed into marketing automation and CRM systems will demonstrate a broader GTM operational awareness.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and optimizing campaigns based on data.

• Innovation: Embracing new technologies like AI to enhance creative output and operational efficiency.

• Collaboration: Working closely with marketing and performance teams to achieve shared goals.

• Efficiency: A focus on rapid iteration and production to meet the demands of digital campaigns.

• Social Impact: A commitment to the company's mission of providing accessible digital education and career opportunities.

Collaboration Style:

• Highly collaborative, with frequent interaction between creative, marketing, and performance teams.

• Agile and iterative, with a focus on continuous feedback and improvement.

• Remote-first communication, relying on digital tools for project management and team interaction.

📝 Enhancement Note: The company culture appears to value both creative excellence and tangible business impact. The "Social Impact" mission is likely a key driver of employee engagement and should be reflected in the candidate's approach to their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: The need to produce and optimize creatives quickly for dynamic digital campaigns.

• AI Integration Complexity: Staying current with rapidly evolving AI tools and effectively integrating them into established workflows.

• Balancing Aesthetics and Performance: Ensuring creative excellence while meeting strict performance metrics.

• Remote Collaboration: Maintaining effective communication and collaboration in a fully remote environment.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining advanced skills in cutting-edge AI creative generation tools.

• Performance Marketing Insights: Deepening understanding of campaign strategies and data analysis for marketing effectiveness.

• Process Optimization: Contributing to the development and refinement of creative operations and AI workflows.

• Cross-functional Exposure: Gaining broader experience in marketing strategy and campaign management.

📝 Enhancement Note: The role offers a unique opportunity to be at the forefront of AI in creative marketing operations. Candidates who are proactive in learning and adapting to new technologies will thrive. The challenges are directly linked to growth opportunities, especially in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of ad creatives for a new digital education program, focusing on driving enrollments?" (Assesses strategic thinking, performance focus)

• "Describe a time you used AI tools to enhance your creative process or output. What were the challenges and benefits?" (Assesses AI proficiency, problem-solving)

• "How do you balance aesthetic quality with the need for high-performing creatives that meet specific KPIs?" (Assesses understanding of performance marketing)

Company & Culture Questions:

• "What interests you about the Digital Career Institute's mission and the social impact aspect of our work?" (Assesses cultural fit, motivation)

• "How do you handle tight deadlines and manage multiple creative projects simultaneously in a remote setting?" (Assesses work ethic, time management)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly distinguish between performance-focused campaigns, AI-assisted projects, and motion graphics.

• Narrative: For each project, explain the objective, your role, the process (including AI tools used), the challenges, and the results (quantified impact).

• Showcase AI: Dedicate a section or clearly label projects where AI was instrumental, explaining your role in prompting, refining, and integrating AI-generated assets.

• Tool Demos: Be prepared to briefly demonstrate your proficiency in Figma and After Effects if asked.

📝 Enhancement Note: Interviewers will likely probe your ability to connect creative output directly to business outcomes. Be ready with specific examples and data points to support your claims about performance. Articulating your understanding of the company's social mission will also be important for cultural alignment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Personio.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of performance-driven ad creatives and projects where AI tools were utilized. Highlight your proficiency with Figma and After Effects.

• Resume Optimization: Ensure your resume clearly outlines your experience in digital design, performance marketing, and AI tool application. Use keywords such as "Ad Creatives," "Performance Design," "AI Visual Generation," "Figma," "After Effects," and "Motion Design."

• Interview Preparation: Practice articulating your creative process, your approach to performance optimization, and how you leverage AI. Be ready to discuss your portfolio in detail and answer strategy-based questions.

• Company Research: Familiarize yourself with the Digital Career Institute and Social Impact School's mission, programs, and target audience. Understand how creative marketing contributes to their educational goals and social impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.