Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tenengroup Ltd. (Oak & Luna)

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: Full-time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-06-15

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the visual identity and brand direction for a fast-growing D2C personalized jewelry brand, ensuring consistency across all digital touchpoints.

• Drive creative concepts for product launches and seasonal campaigns, translating them into high-impact visual assets for web, email, and social media.

• Leverage cutting-edge AI design tools (Midjourney, Firefly) for innovative concept exploration and rapid mood boarding, alongside traditional design software.

• Collaborate closely with marketing and creative teams to elevate the brand's aesthetic and deliver exceptional user experiences that align with a premium D2C positioning.

📝 Enhancement Note: This role is framed as a Senior Graphic Designer but has significant overlap with Marketing Operations and Brand Management due to the focus on brand direction, campaign visuals, and digital marketing asset creation. The emphasis on AI tools and strategic concept development positions this beyond a pure production role.

📈 Primary Responsibilities

• Brand Evolution & Governance: Develop and meticulously maintain the brand's visual language, including color palettes, typography, and layout standards, ensuring strict adherence to brand guidelines across web, email, and social media platforms.

• Campaign & Launch Visual Leadership: Spearhead the visual conceptualization and execution of product launches and seasonal marketing campaigns, from initial mood boards and concept development through to final asset delivery.

• Digital Asset Creation: Design compelling and effective digital assets, including website banners, landing pages, paid and organic social media creatives, and email marketing newsletters, optimized for engagement and conversion.

• AI-Assisted Design Exploration: Proactively utilize AI design tools such as Midjourney and Firefly to accelerate concept exploration, generate diverse mood boards, and discover innovative visual directions, while upholding high aesthetic standards.

• Art Direction & Visual Storytelling: Provide art direction for photoshoots and other visual content creation, ensuring a cohesive and engaging brand narrative that resonates with the target audience.

• Cross-Functional Collaboration: Work closely with marketing, product, and e-commerce teams to understand campaign objectives and translate them into visually stunning and effective design solutions.

📝 Enhancement Note: The responsibilities clearly indicate a strategic design role with a focus on brand building and campaign execution, rather than purely production-based tasks. The inclusion of AI tools suggests a forward-thinking approach to design workflows.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Senior role in this industry.

Experience: Minimum of 5 years of professional graphic design experience, with a strong preference for candidates with 7-10 years of experience, demonstrating a proven track record in digital design and brand stewardship.

Required Skills:

• Graphic Design Mastery: Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Digital Design Expertise: Proven experience designing for web (banners, landing pages), email marketing, and social media platforms.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• AI Design Tool Utilization: Active and demonstrated experience using AI tools like Midjourney and Firefly for concept generation and mood boarding.

• Art Direction Acumen: Experience art-directing photoshoots and guiding visual content creation.

• Brand Guideline Development & Enforcement: Ability to create, evolve, and strictly enforce comprehensive brand guidelines.

• Visual Concept Development: Strong ability to translate marketing objectives into compelling visual concepts.

• English Fluency: Excellent written and verbal communication skills in English.

Preferred Skills:

• UI/UX Design Experience: Familiarity with responsive layout design and user flow principles.

• D2C Brand Background: Prior experience working with fashion, beauty, lifestyle, or premium Direct-to-Consumer (D2C) brands.

• E-commerce Platform Familiarity: Experience with platforms like Shopify or similar e-commerce environments.

• Email Marketing Platform Knowledge: Familiarity with email marketing tools such as Klaviyo.

• Content Management Systems: Experience with CMS platforms like WordPress or similar.

• Canva Proficiency: Familiarity with Canva for quick content creation or collaboration.

• Vendor Management: Experience managing external production vendors or agencies.

📝 Enhancement Note: The AI-derived experience level of "5-10 years" aligns with the "5+ years" stated requirement, indicating a senior-level position. The emphasis on AI tools and D2C background suggests a need for a designer who is both technically adept and strategically aligned with modern e-commerce branding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Taste & Brand Consistency: A portfolio showcasing exceptional visual taste, a strong sense of aesthetics, and the ability to maintain consistent brand identity across diverse digital platforms.

• Digital Design Examples: Comprehensive examples of web banners, landing page designs, social media ad campaigns, and email newsletters that demonstrate effectiveness and visual appeal.

• Concept Development & Campaign Leadership: Case studies or examples illustrating the process of leading visual concepts for product launches or seasonal campaigns, from initial ideation to final execution.

• AI Tool Integration: Specific examples or explanations of how AI tools were integrated into the design process for concept exploration or asset generation, highlighting the creative outcomes.

• Art Direction Experience: Visual documentation or descriptions from art-directed photoshoots, showcasing directorial vision and execution.

Process Documentation:

• Workflow Design: Examples of how you approach the design process from brief to final delivery, including stages for concept development, feedback, revisions, and asset handoff.

• Brand Guideline Application: Demonstrations of how you've applied or evolved brand guidelines in past projects, showing attention to detail and strategic implementation.

• Collaboration & Feedback: Evidence of how you incorporate feedback and collaborate with stakeholders (marketing, product teams) to refine designs and achieve project goals.

• AI Tool Workflow: A clear articulation of your workflow when using AI tools, including prompt engineering, iterative refinement, and integration into the broader design process.

📝 Enhancement Note: For a senior role, the portfolio should not just showcase final assets but also the strategic thinking, process, and problem-solving behind them. The emphasis on AI tools requires candidates to demonstrate practical application, not just theoretical knowledge.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer with 5-10 years of experience in Warsaw, Poland, the estimated salary range is between 120,000 PLN to 180,000 PLN gross annually. This estimate is based on market data for senior creative roles in major Polish cities, considering the company's D2C focus and the required advanced skills in Adobe Creative Suite, Figma, and AI tools. (Note: This is an estimate. Actual compensation may vary based on experience, specific skills, and negotiation.)

Benefits:

• Full-time Employment: Secure, full-time position with a growing D2C brand.

• Creative Environment: Opportunity to work in a dynamic and creative team focused on aesthetics and brand building.

• Modern Tool Access: Access to and utilization of cutting-edge AI design tools and industry-standard software.

• Professional Development: Potential for growth within a fast-paced e-commerce environment and opportunities to refine skills in art direction and AI design.

• Employee Discount: Potential for employee discounts on Oak & Luna's personalized jewelry.

• Standard Polish Benefits: Includes social security contributions, health insurance (depending on company policy), and paid time off according to Polish labor law.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While on-site, there may be some flexibility depending on project deadlines and team needs.

📝 Enhancement Note: Salary estimation for Warsaw, Poland, considers the cost of living and average salaries for senior creative professionals, aligning with the "5-10 years" experience level. Benefits are inferred based on typical offerings for full-time roles in tech-forward D2C companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Direct-to-Consumer - D2C), specializing in personalized jewelry. This industry demands a keen eye for aesthetics, trend awareness, and a deep understanding of customer engagement online.

Company Size: Tenengroup Ltd. operates Oak & Luna, a fast-growing D2C brand. While the exact size of the design/marketing team isn't specified, the "fast-growing" nature suggests a dynamic, potentially agile environment with evolving processes.

Founded: Oak & Luna was founded with a mission to create meaningful jewelry. The brand's ethos is built on taste, intimacy, and craft, which directly informs its creative output and customer interactions.

Team Structure:

• The Senior Graphic Designer will likely be part of a marketing or creative department.

• Collaboration is expected with marketing managers, e-commerce specialists, and potentially product development teams.

• The role emphasizes individual contribution and leadership in visual concept development, suggesting autonomy within the creative process. Methodology:

• Data-Informed Creativity: While creativity is paramount, design decisions are likely informed by marketing objectives and performance metrics (e.g., engagement rates, conversion on landing pages).

• Agile Design Iteration: The use of AI tools and a "fast-growing" environment suggests an iterative approach to design, with rapid concept exploration and refinement.

• Brand-Centric Execution: All creative output is expected to align with established brand guidelines and aesthetic principles, reflecting the brand's core values of taste, intimacy, and craft.

Company Website: https://www.tenengroup.com/ (Tenengroup Ltd. is the parent company; Oak & Luna is the brand.)

📝 Enhancement Note: The company culture is inferred from the brand description of Oak & Luna, emphasizing "taste, intimacy, and craft." The "fast-growing" aspect implies an energetic, potentially less rigidly structured environment than a large corporation, favoring adaptable and proactive individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level of expertise. The responsibilities go beyond execution to include brand direction, campaign leadership, and strategic concept development, requiring significant experience and creative autonomy.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior leadership role within the marketing or creative department.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and conversion rates. High-quality, on-brand visuals are crucial for a D2C jewelry brand to attract and retain customers, driving revenue through effective digital marketing campaigns.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Art Director role, managing a team or larger creative projects.

• Brand Strategy: Deepen involvement in brand strategy and visual identity development for new product lines or market expansions.

• Specialization: Further develop expertise in specific areas like UI/UX design, motion graphics, or advanced AI-driven design workflows.

• Cross-Functional Expansion: Gain exposure to e-commerce strategy, performance marketing, and product development through cross-functional collaboration.

📝 Enhancement Note: The "Senior" title and the strategic nature of responsibilities suggest significant growth potential within a D2C brand, particularly one focused on aesthetics and customer experience.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a physical office presence in Warsaw. This suggests a collaborative workspace where team members can interact directly.

Office Location(s): Warsaw, Poland. Specific details about the office amenities or neighborhood would require direct inquiry.

Workspace Context:

• Collaborative Atmosphere: An on-site role implies direct interaction with colleagues, fostering teamwork and spontaneous idea exchange, crucial for creative roles.

• Creative Resources: Access to necessary design software (Adobe Creative Suite, Figma) and potentially newer AI tools, as highlighted in the requirements.

• Brand Immersion: Working within the brand's physical space can foster a deeper understanding and connection to Oak & Luna's aesthetic and values.

• Focused Work: The on-site setup is conducive to focused design work, minimizing remote work distractions.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with potential for some flexibility around project deadlines. The on-site nature means adherence to office hours is generally required.

📝 Enhancement Note: The "On-site" requirement in Warsaw suggests a traditional office setup, which can be beneficial for collaborative creative processes and team cohesion, especially for a brand that emphasizes "craft" and "intimacy."

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, visual taste, and relevant skills.

• Portfolio Presentation & Discussion: A dedicated session where the candidate presents their portfolio, discussing key projects, their role, design process, and strategic thinking. Be prepared to elaborate on campaign leadership and AI tool usage.

• Technical/Creative Assessment: Potentially a short design challenge or a discussion around specific design scenarios related to Oak & Luna's brand and marketing goals.

• Team/Cultural Fit Interview: Meeting with potential team members or hiring manager to assess collaboration style, communication skills, and alignment with the company's values (taste, intimacy, craft).

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your experience in digital design, brand direction, campaign conceptualization, and AI tool integration.

• Tell a Story: For each project, explain the brief, your role, the challenges, your process (including AI usage), the solutions you developed, and the results achieved. Quantify impact where possible.

• Highlight Brand Alignment: Emphasize how your designs align with or elevate the Oak & Luna brand aesthetic and values. Showcase variety in your digital asset creation (web, email, social).

• Demonstrate AI Proficiency: Clearly articulate how you used AI tools, what benefits they provided (e.g., speed, ideation breadth), and how you maintained creative control and quality.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF or an online platform.

Challenge Preparation:

• Brand Familiarity: Thoroughly research Oak & Luna's current website, social media presence, and marketing campaigns to understand their visual identity and target audience.

• Problem-Solving Scenarios: Prepare to discuss how you would approach common D2C challenges, such as designing for a new product launch, creating engaging email campaigns, or refreshing social media content.

• AI Tool Application: Be ready to discuss prompt engineering strategies and your process for refining AI-generated concepts into polished assets.

📝 Enhancement Note: The emphasis on a portfolio and AI tool usage during the interview process is critical. Candidates should be prepared to go beyond just showing pretty pictures and articulate their strategic contributions and technical capabilities.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for professional graphic design tasks.

• Figma: Advanced skills required for UI/UX design, prototyping, and collaborative design workflows.

AI Design Tools:

• Midjourney: Experience with AI art generation for concept exploration and mood boarding.

• Adobe Firefly: Familiarity with Adobe's integrated AI tools for creative ideation and asset generation.

Digital Marketing & E-commerce Tools (Preferred):

• Klaviyo: Experience with email marketing automation and campaign design.

• Canva: Familiarity for quick content creation or team collaboration.

• E-commerce Platforms: General understanding of platforms like Shopify or similar systems where digital assets are deployed.

Other Potential Tools:

• Project Management Software: Tools like Asana, Trello, or Monday.com may be used for task management and workflow tracking.

• Digital Asset Management (DAM) Systems: Familiarity with systems for organizing and storing creative assets.

📝 Enhancement Note: The required tools (Adobe Creative Suite, Figma) are standard for senior designers, but the explicit mention of AI tools (Midjourney, Firefly) is a key differentiator, signaling a modern and innovative design approach.

👥 Team Culture & Values

Operations Values:

• Taste & Aesthetics: A deep appreciation for visual quality, sophisticated design, and a refined aesthetic is paramount, reflecting the premium nature of the jewelry brand.

• Intimacy & Meaning: Designs should evoke a sense of personal connection and convey the emotional value of personalized jewelry.

• Craftsmanship: A commitment to high-quality execution and attention to detail in all design outputs, mirroring the craftsmanship of the jewelry itself.

• Innovation: Embracing new tools and methodologies, such as AI design, to push creative boundaries and enhance efficiency in the design process.

• Collaboration: Working effectively with cross-functional teams to achieve shared marketing and business objectives.

Collaboration Style:

• Cross-Functional Integration: The designer will need to collaborate closely with marketing, e-commerce, and potentially product teams, requiring strong communication and understanding of different functional goals.

• Feedback-Oriented: An open approach to receiving and giving constructive feedback is essential for iterative design processes and team alignment.

• Proactive Contribution: Expected to bring ideas and solutions to the table, rather than just executing passive directives.

• Brand Champion: Acts as a steward of the brand's visual identity, ensuring all creative output is cohesive and on-brand.

📝 Enhancement Note: The company's values are directly derived from its brand statement ("taste, intimacy, and craft"). This implies a culture that highly values aesthetic excellence, emotional resonance, and meticulous execution in its creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI & Human Creativity: Effectively integrating AI tools while maintaining a unique artistic vision and ensuring high-quality, on-brand outputs.

• Rapid Iteration in a Fast-Growing Market: Adapting quickly to evolving trends and marketing needs in the competitive D2C e-commerce space.

• Maintaining Brand Consistency Across Channels: Ensuring a unified visual identity across a multitude of digital touchpoints, from website banners to social media ads and emails.

• Art Directing Without Constant Physical Presence: If photoshoots are not always on-site, effectively art-directing remotely requires strong communication and clear vision.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunity to become a subject matter expert in AI-driven design workflows and prompt engineering.

• Brand Strategy Involvement: Potential to contribute more significantly to the overall brand strategy and visual identity development.

• UI/UX Skill Enhancement: Deepen expertise in user interface and user experience design for e-commerce platforms.

• E-commerce Marketing Acumen: Gain a better understanding of digital marketing strategies, conversion rate optimization, and performance analytics through cross-functional exposure.

📝 Enhancement Note: The primary challenge lies in leveraging new AI technologies effectively while upholding established brand standards. Growth opportunities are tied to increased strategic involvement and specialization in modern design practices.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the visual language for Oak & Luna to maintain its premium D2C appeal while incorporating new AI-generated concepts?" (Focus on balancing tradition with innovation, taste, and brand guidelines).

• "Describe a time you led the visual concept for a product launch or seasonal campaign. What was your process, and how did you ensure the final assets resonated with the target audience?" (Highlight campaign leadership, ideation, and execution).

• "Walk us through your workflow for using AI design tools like Midjourney or Firefly. How do you ensure the output meets high creative standards and aligns with brand requirements?" (Demonstrate practical AI application, prompt engineering, and quality control). Company & Culture Questions:

• "Based on our brand (Oak & Luna), what do you see as our core visual strengths and potential areas for creative enhancement?" (Show research and understanding of brand aesthetics).

• "How do you approach art-directing a photoshoot to capture the 'intimacy' and 'craft' that defines our brand?" (Connect artistic vision to brand values).

• "How do you ensure brand consistency across diverse digital channels like web banners, emails, and social media?" (Focus on process, attention to detail, and brand guideline adherence). Portfolio Presentation Strategy:

• Narrative-Driven: Structure your portfolio presentation around compelling stories for each project, detailing the "why," "how," and "what" of your design work.

• Process & Problem-Solving Focus: Highlight your design process, demonstrating how you tackle challenges, iterate, and leverage tools (including AI) to achieve effective solutions.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, click-through rates, positive customer response).

• AI Integration Showcase: Dedicate specific examples or a section to showcase your AI design work, explaining your approach and the unique value it brought to projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, brand understanding, and proficiency with modern tools, particularly AI.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application, including both your CV and a comprehensive portfolio, through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong digital design (web, email, social), brand direction, campaign conceptualization, and experience with AI design tools. Showcase your ability to maintain high aesthetic standards and brand consistency.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, key skills in Adobe Creative Suite and Figma, and any specific achievements related to D2C brands, art direction, or AI tool utilization. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on telling the story behind your projects, explaining your process (especially AI integration), and articulating how your skills align with Oak & Luna's brand values and business objectives.

• Company Research: Thoroughly research Oak & Luna's brand identity, target audience, and current marketing efforts. Be prepared to discuss your vision for their visual presence and how you would contribute to their "taste, intimacy, and craft."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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