AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Vilnius, Lithuania (Remote)

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-04-24T08:55:47

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (within Europe)

🚀 Role Summary

• Spearhead the creation of high-impact visual assets utilizing cutting-edge generative AI technologies to significantly enhance campaign conversion rates.

• Drive creative innovation at the intersection of AI, performance marketing, and visual storytelling to capture audience attention across major digital channels.

• Collaborate closely with marketing, copywriting, and media production teams to ensure visual assets are not only compelling but also strategically aligned with client product specifications and funnel logic.

• Maintain and elevate visual quality standards, focusing on photorealism, intricate detail, and brand consistency in all AI-generated content.

• Actively research, test, and integrate emerging AI tools and workflows to continuously optimize visual production processes and output quality.

📝 Enhancement Note: This role is positioned as an "AI Creative Designer," indicating a specialized focus on leveraging artificial intelligence for visual content creation within a performance marketing context. The emphasis on "improving conversion rates" firmly places this role within the realm of marketing operations and performance-driven creative. The requirement for candidates to be located in Europe suggests a strategic approach to talent acquisition within specific regulatory or operational frameworks.

📈 Primary Responsibilities

• Develop and produce high-quality, photorealistic AI-generated visuals for performance marketing campaigns across digital paid media channels (Facebook, Instagram, YouTube, Google) and landing pages.

• Generate diverse visual assets including static ads, lifestyle imagery, and photorealistic human characters, ensuring alignment with client product specifications and brand guidelines.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to create polished and compelling marketing assets.

• Create multiple creative variations and iterations of visual concepts based on performance data, A/B testing results, and feedback from marketing and copywriting teams.

• Ensure exceptional visual quality and realism in all generated content, paying close attention to lighting, composition, anatomy, and texture to minimize AI artifacts and inconsistencies.

• Actively explore, test, and integrate new AI tools, models, and techniques to enhance the efficiency and quality of visual asset production.

• Translate creative briefs into multiple strategic visual directions, demonstrating an understanding of how different visual elements can impact campaign performance and audience engagement.

• Collaborate seamlessly with marketers, copywriters, media production specialists, and video editors to ensure cohesive messaging and visual strategy across all campaign elements.

• Document all tasks, processes, and creative outputs clearly within project management tools (e.g., ClickUp) to maintain team standards and facilitate workflow transparency.

• Contribute visual input during campaign planning and concept development phases, offering creative solutions that align with performance marketing objectives.

📝 Enhancement Note: The responsibilities highlight a blend of technical AI proficiency, creative design acumen, and performance marketing understanding. The emphasis on "multiple creative directions" and "iterating based on performance data" signifies a data-driven approach to creative development, which is a hallmark of effective marketing operations. The requirement to document tasks in ClickUp points to a structured and organized operational workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and practical experience are prioritized over formal education. Any background in Design, Digital Art, Marketing, or a related field would be beneficial.

Experience: A minimum of 2+ years in design, visual content creation, or creative digital marketing. A dedicated 1+ year of hands-on experience specifically with AI image generation platforms is crucial.

Required Skills:

• Proficient in AI image generation platforms such as Midjourney, Runway, Freepik, Higgsfield, or similar proprietary tools.

• Demonstrated cross-platform proficiency, including the ability to integrate AI outputs with traditional design pipelines using software like Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Strong visual design sensibility, with a keen eye for composition, lighting, color theory, typography, and photorealism, particularly in rendering human anatomy accurately.

• Proven ability to produce high-end, photorealistic marketing visuals that resonate with target audiences.

• Foundational understanding of performance marketing principles, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative strategies.

• Capacity to iterate quickly and effectively on visual concepts based on performance data, A/B testing feedback, and strategic direction.

• Meticulous attention to detail and an unwavering commitment to maintaining high visual quality standards.

• Proactive and self-motivated mindset, with a demonstrated ability to suggest process improvements and creative enhancements beyond task execution.

• Excellent communication and collaboration skills, with the ability to work effectively within a global, remote team environment.

• A compelling portfolio showcasing AI-generated visuals that demonstrate quality, realism, and a sophisticated visual sensibility.

Preferred Skills:

• Basic understanding of how static visual assets translate and integrate into video production pipelines.

• Experience producing creative assets for high-Customer Acquisition Cost (CAC) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced, dynamic environment with evolving priorities and project demands.

📝 Enhancement Note: The requirement for 1+ year of specific AI image generation platform experience, alongside a broader design background, indicates the role is for someone who has actively engaged with and mastered these emerging technologies. The emphasis on a portfolio with "AI-generated visuals demonstrating quality and high-end visual sensibility" is critical, suggesting that practical output is the primary evaluation criterion. The "Nice to Have" skills point towards a candidate who can contribute to more complex, multi-channel campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of AI-generated visual assets that clearly demonstrate mastery of generative AI tools and techniques.

• Case studies or examples showcasing how AI visuals were used to improve campaign performance metrics, ideally with quantifiable results (e.g., increased CTR, conversion rates).

• Visuals that highlight expertise in producing photorealistic human imagery, lifestyle scenes, and detailed product visuals.

• Examples of creative iteration and variation, showing how different visual approaches were tested and refined.

Process Documentation:

• Examples of workflow processes used for AI visual creation, from brief to final asset delivery.

• Documentation of how performance data and A/B testing feedback were incorporated into subsequent creative iterations.

• Clear articulation of quality control measures employed to ensure realism, brand consistency, and adherence to client specifications in AI-generated content.

• Evidence of proactive research and integration of new AI tools or methodologies into a design workflow.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of AI in a performance-driven context. Candidates are expected to show not just creative output but also strategic thinking regarding how their visuals impact business objectives like conversion rates. The inclusion of "process documentation" suggests the company values transparency and efficiency in their creative operations.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), specialized AI skills, and remote nature within Europe, a competitive salary range for an AI Creative Designer in Vilnius, Lithuania, would typically fall between €35,000 - €55,000 annually. This estimate is based on research into similar roles in the Baltics and broader European tech markets, considering the demand for AI expertise and the cost of living in Lithuania.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with cutting-edge AI technologies and contribute to innovative customer acquisition solutions.

• Collaborative and international team environment with diverse perspectives.

• Professional development opportunities, including training on new AI tools and creative techniques.

• Potential for career growth within a scaling global IT marketing company.

• Contribution to a company that values innovation, data-driven strategies, and client success.

Working Hours: The role is full-time, with an expected workload of approximately 40 hours per week. While remote, adherence to core working hours for team collaboration and project alignment may be required, with flexibility often available.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in Eastern Europe and the specific requirements of AI expertise. The benefits listed are typical for remote, tech-focused roles and align with the company's description of its culture and operations. The working hours are standard for full-time employment in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / MarTech. CapsLock operates as a global IT marketing company specializing in scalable customer acquisition solutions for B2C clients, leveraging a proprietary MarTech ecosystem.

Company Size: CapsLock is a growing global company with a diverse team fluent in over 10 languages. While the exact number isn't specified, the description suggests a medium-to-large organization with a significant international presence. The "AI Creative Designer" role implies a dedicated design department that is actively scaling its AI capabilities.

Founded: The company's founding date is not explicitly stated, but its focus on "forward-thinking innovation" and building an "internal product ecosystem" suggests a modern, agile organization.

Team Structure:

• The Design department is actively scaling its AI visual production capabilities, indicating a growing and evolving team.

• This role will operate within a cross-functional team, collaborating closely with marketers, copywriters, media production specialists, and video editors.

• The structure likely involves project-based teams where the AI Creative Designer contributes specialized visual output to broader campaign initiatives.

Methodology:

• Data-informed decision-making is central, with a focus on AI-driven analytics and performance marketing to optimize operations and acquisition models.

• Agile and iterative processes are implied, particularly in creative development where rapid iteration based on performance data is key.

• Emphasis on building and refining an internal product ecosystem to power acquisition models, suggesting a focus on scalable and repeatable processes.

• Open collaboration and exchange of new ideas are core values, fostering an environment where innovation is encouraged.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company positions itself as an innovative leader in IT marketing, heavily reliant on technology and data. The culture appears to be global, collaborative, and results-oriented, with a strong emphasis on continuous improvement and leveraging emerging technologies like AI. This context is crucial for an AI Creative Designer to understand how their work contributes to the broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires specialized technical skills in AI image generation combined with a solid understanding of design principles and performance marketing basics. The role is hands-on, focused on execution and creative output, with opportunities to influence creative strategy through data-driven insights.

Reporting Structure: The AI Creative Designer will likely report to a Creative Lead, Design Manager, or Head of Design within the Design department. Close collaboration with Marketing Managers and Campaign Strategists is also expected.

Operations Impact: The primary impact of this role is directly tied to improving campaign conversion rates through visually compelling and high-performing AI-generated creative assets. This directly influences customer acquisition, lead generation, and ultimately, revenue for CapsLock's B2C clients. The role's output is critical for the success of performance marketing campaigns.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced AI image generation techniques, emerging AI models, and AI-driven creative workflows.

• Creative Leadership: Transition into roles with greater creative strategy responsibility, leading specific visual development streams or mentoring junior designers.

• Performance Marketing Integration: Gain a more profound understanding of campaign analytics and optimization, allowing for more strategic creative input and impact measurement.

• Cross-functional Expertise: Develop a broader understanding of video production, copywriting, and media buying to contribute more holistically to campaign development.

• Tool Proficiency: Become an expert in a range of MarTech tools and AI platforms, potentially leading internal training or adoption initiatives.

📝 Enhancement Note: The growth path for an AI Creative Designer at CapsLock likely involves deepening technical AI skills and expanding into strategic creative leadership or performance analytics. The company's focus on scaling and innovation suggests ample opportunities for individuals who can adapt and grow with new technologies and market demands.

🌐 Work Environment

Office Type: Fully Remote. The role is designated as "Remote OK" with a specific allowance for candidates within Europe, and "Vilnius, Lithuania (Remote)" being the primary listed location. This indicates a distributed workforce model.

Office Location(s): While the company is global, the specific requirement for candidates to be within Europe for this role suggests a focus on talent within that geographical region. Vilnius, Lithuania, is listed as a primary location, though the remote nature allows for work from any approved European location.

Workspace Context:

• Candidates are expected to have a suitable remote workspace that allows for focused creative work and participation in virtual meetings.

• Access to reliable internet and necessary personal equipment (computer, software licenses not provided by the company) is assumed.

• The work environment is highly collaborative and relies on digital communication tools for interaction with team members across different time zones.

• Emphasis will be placed on self-management, productivity, and proactive communication within the remote setting.

Work Schedule: The role is full-time, typically around 40 hours per week. While remote, there's an expectation of availability for team syncs and collaboration, potentially requiring some overlap with core European business hours. Flexibility is usually a component of remote work, but adherence to project deadlines and team availability is paramount.

📝 Enhancement Note: The fully remote nature of this role necessitates strong self-discipline and communication skills. The "Europe only" restriction for hiring suggests a focus on talent pools that can easily integrate with existing European operations or regulatory frameworks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, focusing on the resume and portfolio to assess relevant experience and AI tool proficiency.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, explaining their process, tools used, and the performance impact of their AI-generated visuals. This stage will also assess technical understanding of AI image generation platforms and design principles.

• Creative Challenge/Case Study: A practical exercise or case study may be assigned, requiring candidates to produce specific AI-generated visuals based on a brief, demonstrating their ability to meet quality standards and performance objectives.

• Team/Cultural Fit Interview: An interview with team members (e.g., marketers, designers) to assess collaboration skills, communication style, and alignment with CapsLock's values and fast-paced environment.

• Final Interview: A discussion with hiring management to finalize the offer.

Portfolio Review Tips:

• Showcase AI Mastery: Clearly highlight your most compelling AI-generated visuals, emphasizing realism, composition, and artistic quality.

• Quantify Impact: Where possible, provide context on how your visuals performed in live campaigns. Use metrics (CTR, conversion rate improvements) to demonstrate the effectiveness of your creative.

• Document Your Process: Explain the tools and techniques used for each piece. Detail your iterative process, including how you incorporated feedback or data.

• Demonstrate Versatility: Include examples that show a range of styles, subject matter (people, products, lifestyle), and applications (ads, landing pages).

• Highlight Problem-Solving: Showcase how you overcame challenges in AI generation, such as fixing artifacts, achieving specific lighting, or ensuring brand consistency.

• Integrate Traditional Skills: If applicable, show how you combined AI outputs with traditional design software for final polish.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided creative brief, identifying key objectives, target audience, and desired aesthetic.

• Practice AI Generation: Familiarize yourself with generating specific types of imagery (e.g., photorealistic individuals in a lifestyle setting) under time constraints.

• Focus on Realism: Pay close attention to anatomical accuracy, lighting coherence, and texture detail, as these are critical for high-end marketing visuals.

• Prepare for Iteration: Be ready to explain how you would iterate on initial outputs based on hypothetical feedback or performance data.

• Articulate Your Strategy: Be prepared to explain the rationale behind your creative choices, linking them to performance marketing goals.

📝 Enhancement Note: The interview process is heavily weighted towards a practical demonstration of skills through a portfolio and potential creative challenges. Candidates must be prepared to articulate their process, justify their creative decisions, and showcase the tangible impact of their work on campaign performance.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Freepik, Higgsfield, or similar modern AI art generation tools.

• Design & Editing Software: Figma, Adobe Creative Suite (Photoshop, Illustrator) for enhancement, retouching, and final asset preparation.

• Project Management: ClickUp (or similar platforms) for task management, documentation, and workflow tracking.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned for this role, suggesting the focus is purely on the creative production side of performance marketing.

📝 Enhancement Note: Proficiency in specific AI image generation platforms and traditional design software is a core technical requirement. The mention of ClickUp indicates a structured workflow management system is in place.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to exploring and implementing cutting-edge technologies like AI to drive creative solutions.

• Data-Driven: Decisions and creative output are informed by performance data and analytics to maximize impact.

• Performance-Oriented: A strong focus on achieving measurable results, particularly in improving conversion rates and customer acquisition.

• Collaboration: Openness to sharing ideas, providing feedback, and working across disciplines to achieve common goals.

• Quality & Realism: A dedication to producing high-fidelity, visually compelling assets that meet stringent standards.

• Proactivity: Encouragement for team members to take initiative, suggest improvements, and drive forward progress.

Collaboration Style:

• Cross-functional Integration: Close partnership with marketing, copywriting, and production teams to ensure cohesive campaign development.

• Agile & Iterative: A willingness to adapt quickly, test new approaches, and refine creative based on ongoing feedback and performance metrics.

• Remote Communication: Reliance on digital tools and clear, concise communication to maintain alignment and productivity across a distributed team.

• Knowledge Sharing: An environment that encourages the exchange of new ideas and best practices, especially concerning emerging AI technologies.

📝 Enhancement Note: CapsLock's culture appears to be a blend of technological innovation, data-driven strategy, and collaborative execution. The values emphasize a results-oriented approach where creative output is directly tied to business performance and client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of the latest AI tools, models, and techniques, and quickly integrating them into production workflows.

• Maintaining High Realism & Quality: Consistently producing photorealistic visuals that meet stringent client expectations and avoid common AI artifacts.

• Bridging Creative and Performance: Effectively translating performance data and marketing briefs into visually compelling creative assets that drive conversions.

• Remote Collaboration: Ensuring seamless communication and productivity within a globally distributed, remote team environment.

• Balancing Speed and Quality: Delivering high volumes of creative variations quickly for A/B testing while maintaining exceptional visual standards.

Learning & Development Opportunities:

• AI Specialization: Access to training and resources to become a leading expert in generative AI for visual content.

• Performance Marketing Insight: Deeper understanding of campaign analytics, customer acquisition strategies, and how creative impacts these metrics.

• Cross-Disciplinary Exposure: Opportunities to learn from and collaborate with experts in copywriting, video production, and media buying.

• MarTech Exploration: Exposure to and potential training on a wider range of marketing technology tools utilized by CapsLock.

• Career Progression: Potential to move into senior design roles, creative leadership, or specialized AI strategy positions within the company.

📝 Enhancement Note: The challenges are inherent to working with cutting-edge AI technology in a fast-paced marketing environment. The growth opportunities are substantial for individuals who are proactive learners and can adapt to technological advancements and strategic business needs.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human characters using AI. What are the common challenges, and how do you overcome them?" (Focus on methodology, realism, and problem-solving.)

• "How do you ensure your AI-generated visuals align with brand guidelines and specific client product requirements while still pushing creative boundaries?" (Focus on balancing constraints with creativity.)

• "Walk me through a time you used performance data or A/B testing feedback to iterate on a creative asset. What was the outcome?" (Focus on data-driven iteration and impact.)

Company & Culture Questions:

• "Based on your understanding of CapsLock, how would your AI creative skills contribute to our mission of scalable customer acquisition?" (Focus on alignment with company goals.)

• "How do you approach collaboration within a remote, international team? Describe your communication style." (Focus on remote work and teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, the AI tools used, your specific contribution, and the results achieved.

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates proficiency in photorealism, composition, anatomy, and your chosen AI platforms.

• Showcase Iteration: Present examples of how you refined concepts or generated multiple variations, explaining the rationale behind each change.

• Quantify Impact: If possible, present metrics related to conversion rates, CTR, or engagement that your creative assets influenced.

• Be Ready for Technical Deep Dives: Prepare to answer detailed questions about your workflow, prompt engineering techniques, and post-processing methods.

📝 Enhancement Note: Interview preparation should focus on demonstrating both technical AI proficiency and strategic marketing acumen. Candidates need to articulate their creative process, justify their decisions with data, and show how their work directly contributes to business outcomes like conversion rates.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided application link on Comeet.

• Curate Your Portfolio: Select your strongest AI-generated visuals that best showcase your skills in realism, composition, and performance-driven design. Include case studies that highlight your iterative process and any quantifiable results.

• Tailor Your Resume: Highlight your experience with AI image generation platforms, Adobe Creative Suite, Figma, and any performance marketing exposure. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, explaining your process, tool choices, and the strategic rationale behind your creative decisions. Be ready to discuss how your work impacts conversion rates.

• Research CapsLock: Understand the company's mission, values, and approach to IT marketing and customer acquisition. Prepare to discuss how your skills align with their innovative, data-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.