AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Lisbon, Portugal (Remote)

Job Type: Full-time

Category: Creative Operations / Marketing Operations

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive conversion rate optimization through the creation of high-impact visual assets for performance marketing campaigns.

• Leverage generative AI tools to produce photorealistic imagery, lifestyle scenes, and product visuals for paid media channels and landing pages.

• Collaborate cross-functionally with marketing, copywriting, and video production teams to ensure creative alignment and data-informed iteration.

• Maintain exceptional visual quality and realism in all generated content, adhering to brand guidelines and client product specifications.

• Actively research and integrate new AI technologies to enhance visual production workflows and improve output quality.

📝 Enhancement Note: This role is positioned at the intersection of creative design, AI technology, and performance marketing. While the title is "AI Creative Designer," the responsibilities and required skills lean heavily into operations, specifically focusing on the efficient and data-driven production of creative assets to achieve measurable marketing outcomes. The focus on conversion rates, A/B testing, and collaboration with marketing teams indicates a strong operations component.

📈 Primary Responsibilities

• AI Visual Production:

  • Generate high-quality, photorealistic AI visuals for performance marketing campaigns across Facebook, Instagram, YouTube, Google Ads, and landing pages.
  • Create compelling lifestyle imagery, human character visuals, and product-focused assets that drive engagement and conversion.
  • Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to meet campaign objectives.
  • Produce a high volume of creative variations to support rigorous A/B testing and campaign scaling efforts.
  • Ensure all visual assets strictly adhere to brand guidelines and specific client product requirements, maintaining brand integrity.

• Creative Iteration & Performance Optimization:

  • Actively iterate on visual concepts based on campaign performance data, A/B test results, and feedback from marketing stakeholders.
  • Explore diverse visual angles, hooks, and formats to continuously improve click-through rates (CTR) and conversion rates.
  • Collaborate closely with copywriters and performance marketers to ensure seamless alignment between visual messaging and funnel logic.
  • Translate marketing briefs into multiple creative directions, demonstrating strategic thinking beyond single outputs.

• Quality Assurance & Realism Enhancement:

  • Maintain exceptionally high standards for visual quality, focusing on photorealism, natural lighting, compelling composition, accurate anatomy, and detailed textures.
  • Proactively identify and resolve common AI-generated artifacts, distortions, and inconsistencies to ensure a polished final product.
  • Uphold a consistent and elevated visual standard across all generated content for all campaigns.

• AI Tooling & Workflow Management:

  • Utilize a range of modern AI image generation and enhancement tools (e.g., Midjourney, Runway, Figma plugins, Adobe tools) to produce and refine visual assets.
  • Continuously research, test, and integrate emerging AI tools and techniques to optimize output quality and production efficiency.
  • Operate within structured production workflows, prioritizing execution speed and creative output while adhering to team processes.
  • Clearly document all tasks and project progress within ClickUp, following established team standards for transparency and collaboration.

• Cross-Functional Collaboration:

  • Work in close partnership with performance marketers, copywriters, media production specialists, and video editors to ensure cohesive campaign execution.

  • Provide critical visual input during the initial stages of concept development and campaign planning.

  • Ensure all generated assets are properly structured and optimized for integration into video production pipelines and marketing funnels.

📝 Enhancement Note: The responsibilities emphasize a blend of creative output and operational execution. The focus on "AI Visual Production," "Creative Iteration & Testing," and "Performance & Optimization" highlights the need for a candidate who can not only generate visually appealing content but also understand its impact on business metrics and efficiently produce variations for testing. The requirement to document tasks in ClickUp points to a structured, operations-driven team environment.

🎓 Skills & Qualifications

Education:

Experience:

• Required:

  • 2+ years of progressive experience in design, visual content creation, or creative digital marketing roles.
  • Minimum of 1 year of direct, hands-on experience with AI image generation platforms such as Midjourney, RunwayML, Freepik AI, Higgsfield, or similar advanced AI visual tools.
  • Proven proficiency in connecting AI outputs with traditional design pipelines, including experience with software like Figma and the Adobe Creative Suite (Photoshop, Illustrator).
  • Demonstrated strong visual sense, with a deep understanding of composition, lighting, color theory, typography, photorealism, and human anatomy.
  • Ability to consistently produce high-end, photorealistic marketing visuals that meet demanding quality standards.
  • Foundational understanding of performance marketing principles, including concepts like Click-Through Rate (CTR), effective hooks, and conversion-focused creative strategies.
  • Aptitude for rapid iteration on creative assets based on performance data and constructive feedback.
  • Exceptional attention to detail and a commitment to maintaining high visual quality.
  • Proactive and self-motivated mindset, with a tendency to suggest process improvements and new approaches rather than solely executing assigned tasks.
  • Excellent communication skills, with the ability to articulate creative ideas and collaborate effectively within a team.
  • A robust portfolio showcasing AI-generated visuals that demonstrate high quality, aesthetic sensibility, and commercial appeal.

Preferred Skills:

• Basic understanding of how static visual assets translate and integrate into video production pipelines, facilitating smoother collaboration with video teams.

• Prior experience producing creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance, indicating an understanding of performance-driven creative challenges.

• Comfort and adaptability in a fast-paced, dynamic work environment where priorities may evolve rapidly.

📝 Enhancement Note: The emphasis on "1+ year of active hands-on experience with AI image generation platforms" and "Cross-platform proficiency, experience in connecting AI outputs with traditional design pipelines" is critical. This highlights a need for a candidate who is not just an AI user but can integrate these tools into a professional design workflow. The "proactive mindset" and "suggesting improvements" points to an operational contributor who seeks efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Generated Visual Showcase: A dedicated section demonstrating a range of high-quality, photorealistic AI-generated visuals, including human characters, lifestyle scenes, and product imagery.

• Performance-Oriented Case Studies: At least 2-3 detailed case studies illustrating how AI-generated visuals were used in performance marketing campaigns. Each case study should clearly outline the objective, the creative strategy (including AI tools and techniques used), the iterative process, and quantifiable results (e.g., improved CTR, conversion rates, engagement metrics).

• Traditional Design Integration: Examples showcasing the integration of AI-generated elements with traditional design software (Figma, Adobe Creative Suite), demonstrating compositing, retouching, and brand guideline adherence.

• Brand Consistency Examples: Visuals that exemplify adherence to specific brand guidelines or product requirements, showing an understanding of client needs and visual alignment.

• Iterative Design Process: Evidence of creative iteration, such as multiple variations of an ad creative or different visual approaches to a similar brief, highlighting adaptability and responsiveness to feedback.

Process Documentation:

• Workflow Design & Optimization: The portfolio should implicitly or explicitly demonstrate an understanding of workflow design for AI content creation, including prompt engineering strategies, AI tool selection, and integration with post-processing steps.

• Implementation & Automation: Showcase how AI tools were implemented efficiently within a production pipeline, potentially hinting at automation efforts or streamlined processes for generating multiple assets.

• Measurement & Performance Analysis: Clearly present how the impact of visual assets was measured and analyzed, linking creative output directly to performance metrics and demonstrating an understanding of data-driven optimization.

📝 Enhancement Note: For an AI Creative Designer role with a strong operations component, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate a candidate's ability to apply AI creatively and effectively within a performance marketing context. The emphasis on case studies with quantifiable results and process integration is crucial for assessing operational capabilities.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €30,000 - €45,000 annually (gross)

• Methodology: This estimate is based on research for Mid-Level AI Creative Designers/Performance Marketing Creatives in Lisbon, Portugal, considering the given experience level (2-5 years) and the remote nature of the role within Europe. The upper end reflects specialized AI skills and a strong portfolio demonstrating performance impact. Cost of living in Lisbon and typical compensation for similar roles in European tech/marketing companies were factored in.

Benefits:

• Remote Work Flexibility: Fully remote position within Europe, allowing for flexible work-life integration.

• Health Insurance: Comprehensive health coverage, potentially including dental and vision.

• Professional Development: Opportunities for training, workshops, and access to new AI tools and technologies to foster continuous learning and skill enhancement.

• Performance Bonuses: Potential for bonuses tied to individual and team performance, particularly concerning campaign conversion rate improvements.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Equipment Stipend: Provision for essential hardware and software, or a stipend to ensure a well-equipped home office setup.

• Global Team Collaboration: Opportunity to work with a diverse, international team, fostering cross-cultural learning and networking.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• While core hours may be expected for collaboration, there is likely flexibility in daily scheduling given the remote nature of the role, accommodating different time zones within Europe.

📝 Enhancement Note: Given the role's location (Lisbon, PT) and the AI/creative focus, a salary range of €30,000-€45,000 gross per year is a reasonable estimate for a mid-level professional with 2-5 years of experience, including 1 year of AI-specific work. This range aligns with market rates in Portugal for specialized digital roles, with potential for higher compensation depending on the candidate's portfolio and the company's specific compensation strategy for remote European employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / Customer Acquisition Solutions

Company Size: CapsLock operates as a global IT marketing company, likely with a significant employee base distributed across various locations. The description suggests a scale-up environment focused on providing unique, scalable customer acquisition solutions for B2C clients, primarily in North America. This implies a data-driven, performance-oriented, and technologically advanced operational structure.

Founded: The company was founded with a vision to pioneer unique, scalable customer acquisition solutions. While the exact founding year is not provided, the emphasis on innovation, AI-driven analytics, and proprietary MarTech suggests a relatively modern company or one that has significantly evolved its offerings.

Team Structure:

• Operations Focus: The Design department is scaling its AI visual production capabilities, indicating a specialized team within a larger marketing operations framework.

• Cross-Functional Collaboration: The role explicitly requires close collaboration with marketers, copywriters, media production, and video editors, suggesting a matrixed or project-based team structure where specialists work together towards common campaign goals.

• Global Diversity: The company boasts a diverse, global team fluent in over 10 languages, emphasizing an inclusive and international work environment. This points to strong communication protocols and a focus on leveraging diverse perspectives.

Methodology:

• Data-Informed Innovation: CapsLock integrates AI-driven analytics and MarTech to power its acquisition models, highlighting a strong reliance on data for decision-making and strategy.

• Process Optimization: The company focuses on flexible scaling and optimized operations, suggesting a continuous effort to refine workflows and improve efficiency.

• Agile & Iterative: The emphasis on "forward-thinking innovation" and "pushing boundaries" implies an agile approach to problem-solving and a willingness to adapt quickly to market changes and client needs.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company culture appears to be deeply rooted in performance marketing, technological innovation (especially AI), and global collaboration. For an AI Creative Designer, this means working in a fast-paced, results-oriented environment where creative output is directly tied to measurable business outcomes and where continuous learning of new technologies is expected.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level AI Creative Designer. It requires specialized skills in AI visual generation and traditional design, coupled with an understanding of performance marketing principles. The responsibilities involve not just execution but also iteration, optimization, and collaboration, indicating a level of autonomy and contribution beyond entry-level tasks.

Reporting Structure:

• The AI Creative Designer will work within the Design department, likely reporting to a Design Lead or Manager.

Operations Impact:

• The primary impact of this role is directly on campaign performance. By creating visually compelling and data-optimized creative assets, the AI Creative Designer will significantly influence key metrics such as Click-Through Rates (CTR), Conversion Rates (CR), Cost Per Acquisition (CPA), and overall Return on Ad Spend (ROAS).

Growth Opportunities:

• Specialization Advancement: Deepen expertise in advanced AI visual generation techniques, prompt engineering, and specific AI platforms, potentially becoming a subject matter expert within the company.

• Performance Marketing Acumen: Grow understanding of broader marketing funnels, A/B testing methodologies, and data analysis to further enhance creative impact and strategic contribution.

• Creative Leadership: Progress to a Senior AI Creative Designer role, mentoring junior team members, leading creative strategy for specific campaigns, or managing creative workflows.

• Broader MarTech Integration: Develop skills in integrating AI creative outputs with other MarTech tools and platforms, potentially moving into roles with broader marketing operations responsibilities.

• Cross-Functional Skill Development: Gain exposure to video production, copywriting alignment, and media buying strategies, broadening overall marketing knowledge.

📝 Enhancement Note: The growth path for this role emphasizes deepening AI creative skills and/or expanding into performance marketing strategy and operations. The company's focus on innovation suggests that opportunities to learn and integrate new technologies will be plentiful.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment is a home office setup, requiring self-discipline, effective time management, and robust communication skills.

Office Location(s):

Workspace Context:

• Collaborative Digital Space: The work environment is highly digital and collaborative, relying heavily on communication and project management tools (like ClickUp) and video conferencing for team interaction.

• Technology-Centric: Access to and proficient use of cutting-edge AI tools, design software, and collaborative platforms are fundamental to the workspace.

• Performance-Driven Culture: The emphasis on conversion rates and campaign success creates a results-oriented atmosphere where efficiency and impact are highly valued.

• Global Team Interaction: Opportunities to interact with a diverse international team, fostering a dynamic and multicultural exchange of ideas.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• Given the remote nature and potential for global team collaboration, some flexibility in daily start/end times may be available, provided core collaboration hours are met and project deadlines are adhered to.

📝 Enhancement Note: The remote nature of this role within Europe necessitates strong self-management. Candidates should be comfortable with asynchronous communication and utilizing digital tools to stay connected and productive within a distributed team structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of application, resume, and portfolio to assess basic qualifications and visual capabilities.

• Portfolio Deep Dive: An interview focused heavily on the candidate's portfolio. Expect questions about specific projects, the AI tools used, the creative process, problem-solving approaches, and quantifiable results achieved.

• Skills Assessment/Challenge: A practical exercise may be given, such as creating a set of AI visuals based on a specific brief, or a task requiring iteration and refinement of existing assets. This assesses practical application and speed.

• Cross-Functional Collaboration Interview: Interviews with marketing or copywriting team members to evaluate communication, collaboration skills, and understanding of performance marketing objectives.

• Cultural Fit & Operations Alignment: Discussions to assess alignment with CapsLock's values (innovation, data-driven approach, proactive mindset) and comfort with a fast-paced, results-oriented operations environment.

• Final Interview: Potentially with a hiring manager or department lead to discuss role expectations, career growth, and finalize terms.

Portfolio Review Tips:

• Highlight Performance Impact: For each project, clearly articulate the objective, the specific problem you solved, and the measurable results (e.g., % increase in CTR, CR). Quantify wherever possible.

• Showcase AI Tool Proficiency: Detail the specific AI tools and techniques used for each piece. Explain why you chose certain tools or prompts.

• Demonstrate Iteration: Include examples of multiple variations or how you refined an initial output based on feedback or data. This shows adaptability.

• Emphasize Realism & Quality: Ensure all showcased visuals meet high standards of photorealism, lighting, composition, and detail.

• Structure for Clarity: Organize your portfolio logically, perhaps by campaign type, AI tool, or project objective, with concise descriptions for each piece.

• Prepare to Discuss Process: Be ready to walk through your thought process, from receiving a brief to delivering the final asset. Explain your workflow, including any challenges encountered and how you overcame them.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge provided. Identify the target audience, campaign objective, and key messaging.

• Prompt Engineering Practice: Practice crafting effective prompts for AI image generators to achieve specific styles, moods, and elements.

• Rapid Prototyping: Be prepared to generate multiple concepts quickly and select the strongest ones to present.

• Justify Your Choices: For any challenge, be ready to explain your creative decisions, the tools you used, and how your output aligns with the brief's performance goals.

• Focus on Realism & Brand: Ensure your challenge output adheres to the requested level of realism and any implied brand constraints.

📝 Enhancement Note: The interview process will likely place a heavy emphasis on the candidate's portfolio and their ability to demonstrate tangible results from their AI-generated creative work. Candidates should prepare to discuss not just what they created, but how and why, framing their work within a performance marketing and operational context.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Midjourney, RunwayML, Freepik AI, Higgsfield (or similar advanced platforms). Proficiency in prompt engineering and understanding of model capabilities is key.

• Design Software: Figma (for integration, prototyping, and potentially AI plugins), Adobe Creative Suite (Photoshop for retouching, compositing, and enhancement; Illustrator for vector elements if needed).

• Project Management: ClickUp (explicitly mentioned for task documentation and workflow management).

Analytics & Reporting:

CRM & Automation:

Integration Tools:

• Experience or understanding of how AI tools can be integrated into broader design and marketing workflows, potentially involving plugins or APIs, is a plus.

📝 Enhancement Note: Proficiency in specific AI image generation tools is a core requirement. The ability to seamlessly integrate these AI outputs with traditional design software like Figma and Adobe Creative Suite is also critical, highlighting the operational need for a hybrid skill set. Familiarity with ClickUp for task management is essential for day-to-day operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decisions: A strong emphasis on using performance data to inform creative choices, iterations, and optimizations. This means understanding key marketing metrics and how visuals impact them.

• Proactive Innovation: A culture that encourages exploring and integrating new technologies, particularly AI, to drive efficiency and creative breakthroughs. Candidates are expected to be forward-thinking.

• Execution & Efficiency: A focus on delivering high-quality output quickly and reliably, within structured workflows. This role requires a strong execution mindset.

• Collaboration & Communication: Open communication channels and a collaborative spirit are vital, especially in a remote, globally distributed team. Clear articulation of ideas and feedback is paramount.

• Client Success Focused: Ultimately, the work is geared towards achieving client acquisition goals and driving profitability, meaning a strong orientation towards results.

Collaboration Style:

• Cross-functional Synergy: Expect a collaborative environment where designers, marketers, copywriters, and production teams work closely together, sharing insights and feedback to achieve unified campaign objectives.

• Agile & Iterative Feedback Loops: Regular feedback sessions, both formal and informal, are likely to ensure continuous improvement and alignment on creative direction and performance.

• Knowledge Sharing: A culture that values sharing best practices, new AI techniques, and performance insights across the team to foster collective growth and learning.

📝 Enhancement Note: The company values align closely with a high-performing operations team: data-driven, proactive, efficient, and collaborative. Candidates should be prepared to demonstrate these qualities in their application and interviews.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Realism & Avoiding AI Artifacts: Consistently producing photorealistic visuals that are free from common AI imperfections can be a significant challenge, requiring advanced prompt engineering and post-processing skills.

• Rapidly Evolving AI Landscape: The field of AI image generation is constantly changing. Staying current with new tools, techniques, and models requires continuous learning and adaptation.

• Balancing Creativity with Performance Metrics: Effectively translating creative vision into assets that demonstrably improve performance metrics like CTR and conversion rates requires a deep understanding of both design principles and marketing strategy.

• Scalability of High-Quality Output: Producing a high volume of varied, high-quality creative assets at scale to meet the demands of extensive A/B testing and campaign optimization can be demanding.

• Cross-Functional Alignment in a Remote Setting: Ensuring seamless communication and alignment with diverse global teams (marketing, copywriting, video) in a fully remote environment requires strong organizational and interpersonal skills.

Learning & Development Opportunities:

• Advanced AI Prompt Engineering: Opportunities to master sophisticated prompt crafting techniques for more nuanced and controlled AI image generation.

• Emerging AI Tool Mastery: Gaining expertise in new AI models and platforms as they become available, keeping the skillset at the forefront of the industry.

• Performance Marketing Strategy: Deepening understanding of campaign optimization, A/B testing frameworks, and data analysis to better inform creative strategy.

• Cross-Disciplinary Skill Building: Exposure to video editing principles, copywriting best practices, and media buying insights to foster a holistic marketing perspective.

• Creative Leadership Track: Potential to move into senior roles, mentor junior designers, and contribute to broader creative strategy development.

📝 Enhancement Note: The challenges highlight the dynamic nature of AI creative work and the operational demands of performance marketing. The growth opportunities are geared towards continuous learning and specialization within a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating AI visuals for a performance marketing campaign focused on improving CTR. Walk me through your prompt engineering and iteration strategy."

• "How do you ensure photorealism and brand consistency when using AI generation tools? Provide an example from your portfolio."

• "Imagine a campaign's conversion rate is dropping. How would you use AI visuals to help diagnose and potentially improve performance?"

• "Discuss a time you had to quickly iterate on creative assets based on performance data or feedback. What was your approach, and what were the results?"

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and the role of AI in marketing?"

• "How do you stay updated on the latest advancements in AI image generation technology?"

• "Describe your experience working in a remote, globally distributed team. What strategies do you use to ensure effective collaboration?"

• "How do you approach receiving and giving constructive feedback from peers or managers?"

Portfolio Presentation Strategy:

• Highlight ROI: For each portfolio piece, explicitly state the objective, the creative solution, and the measurable impact (e.g., "This visual increased CTR by 15%").

• Showcase AI Workflow: Briefly explain the AI tools used and any specific techniques (e.g., custom models, intricate prompting, multi-stage generation).

• Demonstrate Iteration: If possible, show variations of a creative and explain the rationale behind the changes made.

• Focus on Realism: Be prepared to discuss the details that contribute to photorealism (lighting, texture, anatomy) and how you achieved them.

• Tell a Story: Frame your projects as problem-solution narratives, emphasizing your role in achieving successful outcomes.

• Be Ready for Technical Deep Dives: Prepare to answer detailed questions about your technical process and tool usage.

📝 Enhancement Note: Expect interview questions to probe not only creative skills but also operational efficiency, problem-solving abilities, and understanding of performance marketing metrics. The portfolio presentation should be data-backed and process-oriented.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the Comeet platform link provided.

• Curate Your Portfolio: Select your strongest AI-generated visual work, with a clear emphasis on performance marketing case studies. Ensure each case study highlights objectives, processes (including AI tools used), and quantifiable results. Tailor your portfolio to showcase realism, brand adherence, and iterative design capabilities.

• Optimize Your Resume: Highlight your experience with AI image generation platforms (specify which ones), design software (Figma, Adobe Suite), and any performance marketing exposure. Use keywords from the job description and quantify achievements where possible (e.g., "Increased ad conversion rates by X% through AI-driven creative optimization").

• Prepare Your Narrative: Be ready to articulate your creative process, your understanding of AI tools, and how your work directly contributes to business objectives like conversion rate optimization. Practice presenting your portfolio projects concisely and impactfully.

• Research CapsLock: Understand the company's mission, its focus on customer acquisition solutions, and its emphasis on AI and MarTech. Prepare to discuss how your skills align with their innovative, data-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.