Webflow & SEO Specialist

📍 Job Overview

Job Title: Webflow & SEO Specialist

Company: Law Offices of Sabrina Li, P.C.

Location: Philippines (Remote)

Job Type: Full-Time | Part-Time

Category: Marketing Operations | Digital Marketing | Web Development Operations

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive website performance and visibility through expert management of Webflow CMS and robust SEO strategies.

• Implement and refine Generative Engine Optimization (GEO) techniques to enhance content discoverability in AI-powered search environments.

• Conduct comprehensive site audits and data analysis to identify and action opportunities for improved search rankings and user engagement.

• Collaborate cross-functionally with the marketing team to align website initiatives with broader campaign objectives and search intent.

• Maintain and update firm websites, ensuring technical integrity, optimal speed, and effective indexing and crawlability.

📝 Enhancement Note: While the input states "Part-Time | Remote," the ai_employment_type lists "FULL_TIME." This enhancement assumes the role is primarily full-time with potential for flexibility, or that "Part-Time" might refer to a flexible schedule within a full-time commitment. The salary and benefits are also listed as "Competitive compensation" and "Performance-based bonuses," suggesting a full-time role with growth potential.

📈 Primary Responsibilities

• Webflow Website Management: Maintain, update, and enhance the firm’s Webflow website, including content population, landing page creation, and technical troubleshooting to ensure optimal user experience and functionality.

• On-Page & Technical SEO Implementation: Execute on-page SEO best practices, including meta tag optimization, heading structure, internal linking strategies, and image alt text, alongside technical SEO elements like site speed, mobile responsiveness, and core web vitals.

• Generative Engine Optimization (GEO) & Structured Data: Implement and refine schema markup and structured data to enhance content indexing for both traditional search engines and emerging AI-driven search platforms, supporting Generative Engine Optimization (GEO) initiatives.

• Website Performance Monitoring & Auditing: Proactively monitor website performance using tools such as Google Search Console and Google Analytics 4 (GA4), conducting regular site audits to identify opportunities for improved crawlability, indexability, and overall site health.

• Data Analysis & Actionable Insights: Analyze website data, SEO performance metrics, and search trends to identify actionable insights and recommend strategic improvements that drive organic traffic and lead generation.

• Content Structuring for AI Search: Ensure content is semantically relevant and structured with clear hierarchy to facilitate AI-driven retrieval and answer extraction, supporting the firm's positioning in evolving search landscapes.

• Cross-Functional Collaboration: Partner closely with the marketing team to ensure website content and structure align with campaign goals, target audience search intent, and overall digital marketing strategies.

• Stay Abreast of Industry Trends: Continuously research and stay updated on the latest SEO best practices, algorithm updates, AI search developments, and Webflow platform updates to maintain a competitive edge.

📝 Enhancement Note: The core responsibilities were expanded to detail specific SEO and Webflow tasks, incorporating keywords like "schema markup," "structured data," "Generative Engine Optimization (GEO)," "crawlability," "indexability," and "search intent" to align with industry standards for such roles.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of hands-on experience managing and optimizing websites built on the Webflow platform, demonstrating proficiency in its CMS, design capabilities, and responsive features.

Required Skills:

• Webflow Expertise: In-depth knowledge of Webflow CMS, including creating and managing pages, components, forms, and integrating third-party tools.

• Technical SEO: Strong understanding of technical SEO principles, including site architecture, crawlability, indexability, site speed optimization, and mobile-friendliness.

• On-Page SEO: Proficiency in optimizing meta titles, descriptions, header tags, URL structures, image alt text, and internal linking.

• Data Analysis & Reporting: Ability to interpret data from Google Search Console, GA4, and other SEO tools to derive actionable insights and report on performance.

• Content Structuring: Understanding of content hierarchy, semantic relevance, and how to structure content for optimal search engine and AI indexing.

• Problem-Solving: Excellent analytical and problem-solving skills with a keen eye for detail to identify and resolve website and SEO issues.

Preferred Skills:

• Generative Engine Optimization (GEO): Familiarity or experience with structuring content and implementing schema for AI-driven search and Generative AI retrieval.

• SEO Tools Proficiency: Experience with leading SEO platforms such as Ahrefs, SEMrush, Moz, or similar for keyword research, competitor analysis, and site audits.

• Schema Markup & Structured Data: Practical experience implementing various types of schema markup (e.g., Organization, LocalBusiness, Article) to enhance SERP features.

• Webflow CMS Capabilities: Advanced knowledge of Webflow CMS features, including dynamic content, custom code embeds, and integrations.

• Remote Collaboration: Experience working effectively in a remote, distributed team environment.

📝 Enhancement Note: The qualifications were expanded to provide a clearer distinction between required and preferred skills, emphasizing the specific technical proficiencies needed for Webflow and advanced SEO, including GEO. The minimum experience was clarified based on the ai_experience_level and the job description's mention of "2 years of hands-on experience."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of Webflow websites you have designed, developed, or significantly optimized, highlighting your capabilities in responsive design, CMS implementation, and user flow.

• SEO Performance Case Studies: Detailed case studies demonstrating your impact on website visibility and organic traffic. These should include specific metrics (e.g., keyword ranking improvements, traffic growth, conversion rate increases) and the strategies you employed.

• Technical SEO Audits: Examples of technical SEO audits you have conducted, outlining your methodology, key findings, and recommended solutions for improving site health, crawlability, and indexation.

• Content Optimization Examples: Demonstrations of how you have structured or optimized content for search engines and AI-driven retrieval, showcasing your understanding of semantic relevance and hierarchy.

Process Documentation:

• Workflow Optimization Examples: Documentation illustrating your process for identifying workflow bottlenecks in website management or SEO tasks and the steps taken to implement more efficient solutions.

• SEO Strategy Development: A clear outline of your process for developing and implementing SEO strategies, from initial keyword research and competitive analysis to on-page optimization and ongoing monitoring.

• System Integration & Testing: Examples of how you have integrated new tools or technologies into existing Webflow workflows or SEO processes, including your testing and validation procedures.

📝 Enhancement Note: This section was created to address the specific needs of operations and marketing technology roles, emphasizing the importance of a portfolio that demonstrates tangible results and a structured approach to problem-solving. Case studies focusing on SEO performance and Webflow implementation are crucial for this role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Compensation: A salary package designed to attract and retain top talent.

• Performance-Based Bonuses: Opportunities for bonuses tied directly to measurable improvements in website performance, search visibility, and SEO/GEO outcomes, incentivizing impactful contributions.

• Flexible, Fully Remote Work Arrangement: Enjoy the freedom and flexibility of working entirely from home, with the ability to manage your work schedule within defined operational hours.

• Opportunity for Growth: Potential for long-term collaboration and expanded responsibilities based on demonstrated performance and skill development within the firm.

• Global Exposure: Work with a diverse, international team and gain experience with both traditional SEO and emerging AI-driven search strategies.

• Professional Development: Exposure to a dynamic environment that values new ideas and provides opportunities to directly impact digital growth and performance.

Working Hours:

• This role is described as full-time, implying approximately 40 hours per week. The fully remote nature allows for flexibility in scheduling, though adherence to core business hours for team collaboration and client responsiveness is expected.

📝 Enhancement Note: A salary range was estimated for the Philippines based on the provided ai_experience_level and location_derived. The benefits were detailed by incorporating information from ai_benefits and expanding upon them with operations-centric value propositions. Working hours were clarified based on ai_working_hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law)

Company Size: The input does not specify company size directly, but the description mentions multiple U.S. offices (Los Angeles, Pasadena, Santa Ana, Dallas) and international operations, suggesting a medium to large-sized firm. The mention of being an "Inc. Best Workplaces honoree" also implies a significant focus on employee experience and potentially a growing workforce.

Founded: The firm was founded prior to 2025, as evidenced by the "2025 Inc. Best Workplaces honoree" recognition. This indicates a well-established practice with a history of client service.

Team Structure:

• Marketing Team Integration: This role will closely collaborate with the marketing team, likely reporting to a Marketing Manager or Director. The team structure will involve cross-functional interaction with legal professionals and administrative staff.

• Global Operations: The firm operates across multiple continents, indicating a distributed team structure where effective remote collaboration is paramount.

• Growth-Oriented Environment: The company culture emphasizes professional development, clear career pathways, and a supportive atmosphere, suggesting a team that values continuous learning and employee advancement.

Methodology:

• Data-Driven Decision Making: The emphasis on performance-based bonuses and measurable improvements suggests a data-driven approach to marketing and website management.

• Process Optimization Focus: The need for SEO and Webflow specialists points to a commitment to optimizing digital operations for efficiency and effectiveness.

• Client-Centricity: As a law firm, client service is likely a core value, translating into a focus on delivering high-quality digital experiences that support client acquisition and retention.

Company Website: https://sabrinali.law

📝 Enhancement Note: Company context was inferred from the provided description, focusing on aspects relevant to operations professionals regarding team structure, work methodology, and cultural drivers. The "Inc. Best Workplaces honoree" status is a key indicator of company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring specialized technical skills in Webflow and SEO, along with an understanding of emerging digital marketing trends. It's a hands-on position focused on execution and optimization within the digital marketing operations function.

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization Advancement: Deepen expertise in advanced SEO techniques, GEO, and Webflow development, potentially becoming a subject matter expert for the firm.

• Expanded Responsibilities: Transition into a more senior role, overseeing broader digital marketing initiatives, managing other specialists, or taking on project management for website redesigns and larger digital campaigns.

• Cross-Functional Learning: Gain exposure to legal marketing strategies, client acquisition funnels, and the operational aspects of a growing, international law firm.

• Leadership Potential: With demonstrated success and leadership capabilities, opportunities to mentor junior team members or lead specific digital marketing projects may arise.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact relevant to operations and digital marketing professionals, linking the role's responsibilities to broader business objectives and growth potential within the firm.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office for this role. The work environment is home-based, requiring self-discipline and effective remote communication.

Office Location(s): The role is open to candidates located in the Philippines, Malaysia, Indonesia, Taiwan, and China. This indicates a geographically distributed team operating across various time zones.

Workspace Context:

• Home Office Setup: Candidates are expected to maintain a suitable home office environment conducive to productivity, with reliable internet connectivity.

• Digital Collaboration Tools: The team will heavily rely on digital collaboration tools (e.g., Slack, Zoom, Asana, Google Workspace) for communication, project management, and knowledge sharing.

• Asynchronous Communication: Given the diverse geographic locations, proficiency in asynchronous communication methods will be crucial for effective teamwork and project progression.

• Independent Work: The role requires a high degree of autonomy and self-management to ensure tasks are completed efficiently without direct supervision.

Work Schedule:

• While the role is full-time, the remote nature allows for flexibility. However, candidates will need to coordinate with team members across different time zones for meetings and collaborative tasks, likely requiring some overlap with core business hours.

📝 Enhancement Note: The work environment description emphasizes the realities of a fully remote, globally distributed team, highlighting the need for self-management and proficiency with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial screening based on resume and application form, focusing on Webflow and SEO experience.

• Aptitude Assessment: Candidates may be required to complete an online assessment to evaluate specific technical skills related to Webflow, SEO, and potentially logical reasoning or problem-solving relevant to digital operations.

• Hiring Manager Interview: A one-on-one interview with the hiring manager to discuss experience, technical proficiency, problem-solving approach, and cultural fit. This is where portfolio examples will be discussed.

• Team/Cross-Functional Interview: Potential interview with marketing team members or other stakeholders to assess collaboration skills and understanding of broader marketing objectives.

• Final Assessment/Offer: Depending on the firm's process, a final discussion or case study review might occur before an offer is extended.

Portfolio Review Tips:

• Quantify Achievements: For each project or case study, clearly state the problem, your solution, and the quantifiable results (e.g., "Increased organic traffic by 30% in 6 months," "Reduced page load time by 1.5 seconds").

• Showcase Webflow Versatility: Include examples that demonstrate your range with Webflow – from simple landing pages to more complex CMS setups or custom integrations.

• Highlight SEO Strategy: For SEO case studies, detail your keyword research, on-page optimization techniques, technical audit findings, and any GEO/structured data implementation.

• Demonstrate Problem-Solving: Be prepared to walk through how you identified and resolved a challenging Webflow or SEO issue.

• Tailor to GEO: If you have GEO experience, make sure to highlight it prominently, explaining how you structured content for AI.

Challenge Preparation:

• Webflow Task: You might be asked to perform a specific task within Webflow, such as creating a responsive section, setting up a CMS collection, or optimizing an existing page for speed.

• SEO Audit/Strategy: Be ready to conduct a mini-SEO audit of a given website or outline a strategy for improving the search visibility of a specific page or keyword.

• Content Structuring Exercise: You may be given a piece of content and asked to structure it for optimal SEO and AI search retrieval.

📝 Enhancement Note: This section provides actionable advice tailored to the specific requirements of this Webflow & SEO role, emphasizing the importance of a strong portfolio showcasing quantifiable results and technical proficiency. The inclusion of GEO as a potential assessment area is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency in its CMS, designer, and editor is essential.

• Google Search Console: Critical for monitoring website performance in Google Search, identifying crawl errors, and submitting sitemaps.

• Google Analytics 4 (GA4): Essential for tracking website traffic, user behavior, and conversion metrics to inform SEO and content strategies.

Analytics & Reporting:

• SEO Platforms (Ahrefs, SEMrush, Moz): Proficiency in one or more of these tools is highly preferred for in-depth keyword research, competitor analysis, backlink profiling, and site audits.

• Website Speed Tools: Tools like Google PageSpeed Insights, GTmetrix, or Lighthouse for diagnosing and improving website performance.

CRM & Automation:

• Webflow Forms/Integrations: Understanding how Webflow forms integrate with CRM systems or marketing automation platforms (e.g., HubSpot, Mailchimp) to capture leads.

• Schema Markup Generators/Validators: Tools for creating and testing schema markup to ensure correct implementation.

📝 Enhancement Note: This section was populated with tools directly mentioned or strongly implied by the job description and relevant to Webflow and SEO operations. The emphasis is on practical application within daily workflows.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using data and analytics to inform decisions, measure success, and drive continuous improvement in website performance and search visibility.

• Proactive Problem-Solving: A culture that encourages identifying potential issues (technical, SEO, content) before they impact performance and implementing solutions swiftly.

• Continuous Learning & Adaptation: A commitment to staying current with the rapidly evolving landscape of SEO, AI search, and web development technologies.

• Integrity & Professionalism: As a law firm, upholding the highest standards of professional conduct, accuracy, and client confidentiality in all digital operations.

• Efficiency & Optimization: A drive to streamline processes, enhance website speed, and optimize workflows for maximum effectiveness and resource utilization.

Collaboration Style:

• Cross-Functional Partnership: Working closely with the marketing team to ensure digital efforts are aligned with broader business goals and campaign strategies.

• Remote Team Synergy: Fostering effective communication and collaboration within a distributed team, utilizing digital tools to maintain connection and shared understanding.

• Feedback-Oriented: A willingness to share insights, provide constructive feedback on website performance and content, and receive input from colleagues.

• Accountability: Taking ownership of tasks and responsibilities, ensuring deadlines are met and objectives are achieved with a high level of quality.

📝 Enhancement Note: This section infers cultural values and collaboration styles based on the company's industry (law firm), its recognition as a "Best Workplaces" honoree, and the nature of a remote, specialized role in digital marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Search Landscape: Keeping pace with constant algorithm updates from search engines and the rapid emergence of AI-driven search (GEO), requiring continuous learning and adaptation.

• Balancing Traditional SEO & GEO: Effectively managing strategies for both established SEO practices and newer AI search optimization techniques to ensure comprehensive visibility.

• Remote Work Management: Maintaining high productivity, effective communication, and strong team cohesion while working remotely across different time zones.

• Technical Troubleshooting: Diagnosing and resolving complex technical issues within Webflow or related to website performance and SEO that may impact user experience or search rankings.

• Measuring GEO Impact: Developing metrics and methodologies to accurately measure the effectiveness of GEO strategies, which are still evolving.

Learning & Development Opportunities:

• Advanced SEO Certifications: Pursuing certifications in specialized areas of SEO or digital marketing analytics.

• Webflow Masterclasses: Engaging in advanced Webflow training to leverage its full capabilities for complex projects.

• Industry Conferences & Webinars: Attending virtual or in-person events focused on SEO, AI in search, and digital marketing to gain insights from industry leaders.

• Mentorship: Opportunities to learn from senior marketing or operations professionals within the firm.

• Exposure to Legal Marketing: Gaining a deep understanding of the unique marketing challenges and strategies within the legal industry.

📝 Enhancement Note: This section outlines potential challenges and growth opportunities specific to a Webflow & SEO role, particularly one that includes a focus on emerging AI search trends, and frames them as chances for professional development.

💡 Interview Preparation

Strategy Questions:

• Webflow Implementation: "Describe a complex Webflow project you managed. What were the key challenges, and how did you overcome them? What specific Webflow features did you leverage?"

• SEO Strategy & Execution: "Walk me through your process for developing an SEO strategy for a new website or a specific campaign. How do you prioritize keywords and on-page optimizations?"

• GEO & AI Search: "How do you approach structuring content to be discoverable by AI-powered search engines? What is your understanding of Generative Engine Optimization (GEO)?"

• Performance Measurement: "How do you measure the success of your SEO efforts? What KPIs are most important to you, and how do you report on them?"

• Problem-Solving Scenarios: "Imagine our website's organic traffic suddenly dropped by 20%. What steps would you take to diagnose the issue and implement a solution?"

Company & Culture Questions:

• "What interests you about working for a U.S. immigration law firm like ours?"

• "How do you stay updated on the latest SEO and Webflow trends, especially with the rise of AI in search?"

• "Describe your experience working in a fully remote environment. How do you ensure effective communication and collaboration?"

Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio item, clearly articulate the business problem, your strategic approach, the specific actions you took (Webflow/SEO techniques), and the measurable results achieved.

• Highlight GEO/AI Efforts: If you have relevant experience, dedicate specific time to explaining how you've prepared content for AI search.

• Technical Walkthrough: Be prepared to briefly demonstrate or explain specific Webflow features or SEO implementations you are proud of.

• Conciseness is Key: Present your strongest examples efficiently, focusing on the most relevant skills and achievements for this role.

• Engage Your Audience: Be ready to answer questions and discuss your thought process openly.

📝 Enhancement Note: Interview preparation advice is tailored to the specific skills and responsibilities of a Webflow & SEO Specialist, including questions related to GEO and remote work, and emphasizes portfolio presentation best practices.

📌 Application Steps

To apply for this Webflow & SEO Specialist position:

• Submit Your Application: Complete the application form on the Workable platform and upload your resume.

• Curate Your Portfolio: Prepare a digital portfolio that showcases your best work in Webflow development and SEO. Include specific examples of websites you've managed, SEO case studies with quantifiable results, and any experience with GEO or structured data implementation.

• Draft a Targeted Resume: Ensure your resume highlights your Webflow experience, SEO expertise (technical, on-page, GEO), proficiency with relevant tools (Google Search Console, GA4, Ahrefs/SEMrush), and remote work capabilities. Use keywords from the job description.

• Prepare for Assessment: Be ready to complete an aptitude assessment if required, which may test your technical skills and problem-solving abilities.

• Research the Firm: Familiarize yourself with the Law Offices of Sabrina Li, P.C., their services, and their current online presence. Consider any potential SEO or Webflow improvements you might suggest.

• Practice Your Presentation: Rehearse walking through your portfolio with a focus on quantifiable results and your strategic approach to Webflow and SEO challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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