Web Development Manager (Marketing & Webflow)

📍 Job Overview

Job Title: Web Development Manager (Marketing & Webflow)

Company: Adoreal

Location: Argentina

Job Type: CONTRACTOR

Category: Marketing Operations / Web Development Management

Date Posted: 2026-06-01

Experience Level: 10+ Years

Remote Status: Fully Remote (Argentina, US)

🚀 Role Summary

• Lead and mentor a globally-dispersed team of mid- to senior-level developers, fostering a collaborative and learning-oriented culture.

• Drive technical excellence and strategy across all of Adoreal's web properties, with a strong emphasis on Webflow and WordPress platforms.

• Manage the end-to-end web development roadmap, from planning and execution to quality assurance and performance optimization.

• Implement and oversee complex website migrations, platform transfers, and content restructuring with minimal disruption.

• Develop and deploy automations using tools like Zapier, Make, and custom scripts to streamline workflows and enhance operational efficiency.

📝 Enhancement Note: This role is positioned as a Web Development Manager, but the responsibilities heavily lean into operations management, process optimization, and technical leadership within a marketing and web platform context. The emphasis on automation, cross-functional collaboration with marketing and product, and managing a distributed team points towards a strong operations focus, particularly within the marketing technology domain. The "practice-facing" aspect suggests a need for clear communication and translation of technical web strategies to non-technical stakeholders.

📈 Primary Responsibilities

• Define and execute a comprehensive web development roadmap that aligns with Adoreal's business objectives and industry transformation goals in elective medicine.

• Oversee the development, maintenance, and continuous improvement of Adoreal's web properties, ensuring pixel-perfect precision in Webflow and robust functionality in WordPress.

• Lead and manage a remote, globally-dispersed team of web developers, providing technical guidance, code reviews, mentorship, and conducting regular 1:1s and team meetings across multiple time zones.

• Drive the successful execution of complex website migrations, platform transfers, and content restructuring initiatives, minimizing downtime and ensuring data integrity.

• Identify, evaluate, and implement opportunities for automation through tools like Zapier, Make, or custom API integrations to streamline web development workflows and marketing processes.

• Ensure all web properties adhere to best practices in web performance optimization, SEO fundamentals, accessibility standards, and responsive design principles.

• Collaborate closely with cross-functional teams, including design, marketing, and product, to deliver cohesive and impactful web experiences.

• Develop and enforce rigorous Quality Assurance (QA) processes, reviewing all work before deployment and monitoring site performance and user experience metrics.

• Manage multiple concurrent web development projects from initiation to launch, creating detailed project plans, tracking progress, identifying risks, and communicating status updates to leadership and stakeholders.

• Stay abreast of emerging web technologies, platforms, and trends, evaluating their potential adoption to enhance Adoreal's web infrastructure and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of technical web development leadership and operational management. The inclusion of "automations," "QA processes," "project management," and "workflow streamlining" are core operations functions. The specific mention of "practice-facing" and supporting "US clients" indicates a need for strong stakeholder management and understanding of client-facing web operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Computer Science, Web Development, or a related field is implied by the extensive experience requirements.

Experience: 8+ years of progressive web development experience, with a minimum of 4 years specifically in a management or team leadership role.

Required Skills:

• Expert-level proficiency and hands-on experience with Webflow development and administration.

• Extensive experience with WordPress development and administration.

• Proven success in leading and mentoring mid- to senior-level developers, particularly in a remote, globally-dispersed team setting.

• Deep understanding of web design principles, UX/UI best practices, and SEO fundamentals.

• Demonstrated ability to build and implement automations using platforms such as Zapier, Make, or custom scripts, including API integrations.

• Proficiency in core web technologies: HTML, CSS, JavaScript, and responsive design frameworks.

• Experience with complex website migrations, including platform migrations, domain transfers, and content restructuring.

• Strong project management skills with the ability to balance multiple priorities, manage concurrent projects, and define detailed project plans with timelines and milestones.

• Excellent communication skills, capable of effectively conveying technical concepts to both technical and non-technical stakeholders, including "practice-facing" interactions.

• Comfort and proven ability to thrive in fast-paced, ambiguous startup environments, moving quickly without sacrificing quality.

• Experience in scaling web infrastructure and operational processes within a growing organization.

Preferred Skills:

• Experience working in an agency setting, with a demonstrated ability to manage a significant volume of websites (20+).

• Familiarity with Figma for design collaboration and prototyping.

• Understanding of web performance optimization techniques and analytics tools.

• Experience with automated website auditing tools and resolving identified SEO issues.

• Ability to work well within a collaborative team environment and align with Adoreal's core values.

• Prior experience in the elective medicine or healthcare technology sector.

📝 Enhancement Note: The "Startup & Agency Experience" section from the raw description has been integrated into both the required and preferred skills to emphasize its importance for this role. The requirement for native-level English and a video introduction is a critical qualification for communication and team integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 5 years of hands-on experience with Webflow and WordPress, demonstrating a range of projects and functionalities.

• Projects should highlight expertise in responsive design, complex website migrations, and the successful implementation of creative UX/UI solutions.

• Evidence of developing and integrating automations (e.g., Zapier, Make, custom scripts) to streamline workflows and enhance efficiency within web development projects.

• Case studies demonstrating problem-solving skills, particularly in resolving technical issues, optimizing web performance, or addressing SEO challenges identified by auditing tools.

Process Documentation:

• The role requires defining and maintaining web standards and best practices, implying the need to document these processes.

• Contributions to the development and enforcement of QA processes are expected, indicating a need for documented QA checklists and procedures.

• Experience with or ability to create process documentation for website migrations, platform updates, and automation implementations.

• Demonstration of how processes were scaled in previous roles to accommodate rapid growth or increased website management.

📝 Enhancement Note: Given the role's focus on managing a team and driving technical excellence, a portfolio demonstrating not just individual technical skill but also leadership in process definition, execution, and optimization is crucial. The "practice-facing" aspect suggests that the portfolio should also include examples of how technical web strategies were communicated and implemented for non-technical stakeholders.

💵 Compensation & Benefits

Salary Range: As a Contractor role in Argentina, and considering the 10+ years of experience and management responsibilities, a competitive salary range can be estimated. For a senior-level Web Development Manager with extensive Webflow/WordPress expertise and global team management experience, working remotely for a US-based company, the salary would likely fall within USD $4,000 - $7,000 per month. This estimate is based on average contractor rates for similar roles in Argentina, adjusted for the specialized skills and leadership demands, and benchmarked against US market equivalents for remote contractors.

Benefits:

• Equity: Employees receive equity, aligning them with the company's shared success and long-term growth.

• Unlimited Growth Opportunities: Adoreal offers limitless promotions and growth opportunities, driven by performance and dedication to core principles.

• Flexible Remote Work: Fully remote position, allowing for work from Argentina or other approved locations.

• Challenging and Innovative Environment: Opportunity to work in a fast-paced, disruptive industry with a focus on innovation.

• Impactful Role: Contribute directly to transforming the elective medicine industry.

Working Hours: The role is listed with an implied standard full-time workload. Given the global team management and support for US clients, flexibility will be required, but a baseline of 40 hours per week is expected, with potential for occasional adjustments to accommodate critical deadlines or inter-time zone meetings.

📝 Enhancement Note: Salary estimation for contractor roles, especially in different countries, requires careful consideration of local market rates, the value of specialized skills (Webflow, WordPress, automation), and the leadership component. The provided range reflects a senior-level contractor compensation. The "Equity" benefit is significant for a contractor role and indicates a potential for long-term engagement and shared upside.

🎯 Team & Company Context

🏢 Company Culture

Industry: Adoreal operates within the vertical SaaS sector, specifically focusing on improving consumer experiences, outcomes, and predictability in elective medicine. This niche requires a deep understanding of both technology and healthcare consumer needs.

Company Size: Adoreal is described as a "fast-growing" company, suggesting a dynamic environment with evolving structures and processes. While specific numbers aren't provided, the emphasis on scaling implies a company moving from startup to growth-stage.

Founded: The founding date is not explicitly stated, but the company's rapid growth and focus on disruptive technologies suggest a relatively modern establishment.

Team Structure:

• The web development team is globally dispersed, indicating a need for strong remote management and asynchronous communication strategies.

• This Web Development Manager will lead a team of "mid- to senior-level developers."

• Collaboration is expected with cross-functional teams such as design, marketing, and product, highlighting a matrixed or project-based collaboration model.

Methodology:

• Adoreal emphasizes innovation and disruptive technologies to transform their industry.

• The company values efficiency and incentivizes "efficient results & people over process," focusing on high-value work.

• Data-driven decision-making is implied through the focus on analytics, performance optimization, and improving outcomes.

• A culture of continuous improvement and learning is fostered, aiming to solve the "right problems" and minimize complexity.

Company Website: adoreal.com

📝 Enhancement Note: The company's focus on elective medicine and consumer experience is a key differentiator. The culture emphasizes performance, value creation, and a lean approach to process, which is crucial for operations professionals to understand. The "practice-facing" aspect is a unique element that requires strong communication and client-centric thinking.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level management position within the technology and operations spectrum. It is suitable for individuals with extensive hands-on technical experience who have transitioned into leadership, overseeing both technical execution and team management. The scope includes strategic roadmap definition, team development, and operational efficiency improvements.

Reporting Structure: The Web Development Manager will report to a higher-level leadership position, likely a VP of Engineering, CTO, or Head of Operations/Product, depending on Adoreal's specific organizational structure. They will, in turn, manage a team of mid- to senior-level web developers.

Operations Impact: The Web Development Manager's role has a direct impact on Adoreal's ability to scale its web presence, improve user experience for consumers and practices, and drive operational efficiencies through automation. Their work is critical for customer acquisition, retention, and the overall digital transformation of the elective medicine industry. The success of web properties directly influences brand perception, lead generation, and service delivery.

Growth Opportunities:

• Leadership Advancement: Potential to grow into higher leadership roles, such as Director of Web Operations, Head of Digital Platforms, or VP of Engineering, overseeing larger teams and broader strategic initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like marketing automation, SaaS platform development, or advanced Webflow/WordPress architecture.

• Strategic Influence: Increased involvement in high-level strategic planning for Adoreal's digital presence and operational infrastructure.

• Mentorship and Team Building: Continued development in mentoring and building high-performing, distributed teams.

📝 Enhancement Note: The growth opportunities are heavily tied to demonstrating leadership, strategic thinking, and the ability to scale operations effectively in a high-growth SaaS environment. The emphasis on "people over process" suggests that leadership in team development and motivation will be a key factor for advancement.

🌐 Work Environment

Office Type: This is a fully remote position, allowing for work from anywhere within approved locations (Argentina, US). There is no traditional office requirement, fostering flexibility and autonomy.

Office Location(s): While the role is remote, the company supports remote work specifically for individuals located in Argentina and the United States. The mention of "local to the Chicagoland area or proximate with the ability to travel for in-person workshops" in the requirements suggests that while remote, occasional travel for specific company events or intensive collaboration sessions might be expected for some candidates, though the primary work arrangement is remote.

Workspace Context:

• Remote Collaboration: The primary workspace is digital, requiring strong proficiency with remote collaboration tools and communication platforms.

• Autonomy and Self-Management: Employees are expected to be self-motivated and manage their time effectively to meet project deadlines and team expectations.

• Global Team Interaction: Opportunities for regular interaction with a diverse, globally-dispersed team, fostering a rich cross-cultural working experience.

• Technology Stack: Access to and utilization of a modern technology stack, including Webflow, WordPress, automation tools, and project management software.

Work Schedule: The role implies a standard full-time commitment (approx. 40 hours/week). However, due to the global team distribution and support for US clients, flexibility in working hours will likely be necessary to accommodate meetings and collaboration across different time zones. A proactive approach to scheduling and communication is essential.

📝 Enhancement Note: The emphasis on remote work and global team management means that candidates must be highly adept at asynchronous communication and self-discipline. The mention of potential travel for workshops indicates a balance between remote flexibility and occasional in-person collaboration needs for strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio. Candidates must submit a short video introduction demonstrating their communication style; submissions without a video will not be considered.

• Technical & Management Interview: This stage will likely assess technical expertise in Webflow, WordPress, automation, and web development fundamentals, alongside management capabilities, leadership style, and experience with remote teams. Expect questions on how you handle team challenges, code reviews, and project delegation.

• Case Study/Problem-Solving Session: Candidates may be presented with a hypothetical scenario or a real-world problem Adoreal faces related to web development, automation, or team management. This assesses problem-solving skills, strategic thinking, and ability to apply knowledge in practice.

• Cross-Functional Collaboration Interview: An interview with stakeholders from design, marketing, or product teams to evaluate collaboration style, communication effectiveness, and ability to align web strategies with broader business goals.

• Leadership & Culture Fit Interview: A final interview to assess alignment with Adoreal's core values (e.g., prioritizing company over individual, candid communication, innovation, efficiency, humility, respect, continuous improvement).

Portfolio Review Tips:

• Highlight Webflow & WordPress Mastery: Ensure your portfolio clearly showcases complex Webflow builds and robust WordPress implementations. Detail the challenges and solutions for each project.

• Demonstrate Automation Impact: Include case studies or examples of automations you've built using Zapier, Make, or custom scripts. Quantify the efficiency gains or time savings achieved.

• Showcase Migration Success: If applicable, include examples of complex website migrations you've managed, detailing the process, challenges, and successful outcomes.

• Emphasize Leadership & Management: For projects where you led a team, articulate your role in delegation, mentorship, code reviews, and driving project success.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your work (e.g., improved site speed, increased conversion rates, reduced manual effort through automation).

• Video Introduction: Ensure your video introduction is professional, clearly articulates your communication style, and highlights why you are a good fit for Adoreal's culture and this specific role.

Challenge Preparation:

• Anticipate Webflow/WordPress Challenges: Be prepared for technical questions on advanced Webflow features, WordPress plugin management, theme development, and performance optimization techniques.

• Automation Scenarios: Practice designing automation workflows for common marketing or web development tasks. Understand how to integrate different platforms via APIs.

• Team Management Scenarios: Prepare for questions about managing remote teams, resolving conflicts, conducting performance reviews, and fostering a positive team culture.

• Process Improvement Questions: Think about how you would identify inefficiencies in a web development workflow and implement solutions, aligning with Adoreal's "people over process" philosophy where appropriate.

• Cultural Alignment: Be ready to discuss how your approach aligns with Adoreal's stated values, providing specific examples.

📝 Enhancement Note: The requirement for a video introduction is a critical part of the application process and should be emphasized. The interview process will likely be rigorous, assessing both technical depth and leadership capabilities within a fast-paced, remote environment.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Expert-level proficiency required for building and managing websites. This includes understanding its CMS capabilities, interactions, and integrations.

• WordPress: Expert-level proficiency required for development and administration, including theme and plugin development, site setup, and maintenance.

• Figma: Preferred for design collaboration, prototyping, and understanding UX/UI workflows.

• HTML, CSS, JavaScript: Fundamental proficiency for custom development, styling, and interactivity.

• Responsive Design Frameworks: Experience with implementing and managing responsive layouts across various devices.

Analytics & Reporting:

• Web Performance Optimization Tools: Understanding and application of tools to monitor and improve site speed and performance.

• SEO Tools: Familiarity with SEO best practices and tools for auditing and resolving issues.

• Website Analytics Platforms: Experience with tools like Google Analytics (or similar) for tracking user behavior, site performance, and conversion metrics.

CRM & Automation:

• Zapier / Make: Proven ability to build and maintain automations that connect different applications and streamline workflows.

• API Integrations: Experience with integrating various systems and services via APIs to enhance functionality and data flow.

• Custom Scripting: Ability to write custom scripts (e.g., JavaScript) for specific automation or functional requirements.

📝 Enhancement Note: The technology stack is heavily focused on content management systems (CMS) and automation. Proficiency in both Webflow and WordPress is paramount, alongside a strong ability to leverage automation tools to drive operational efficiency.

👥 Team Culture & Values

Operations Values:

• Company First Mentality: Prioritize the success of Adoreal above individual egos or preferences. This translates to collaborative problem-solving and making decisions that benefit the company's overall goals.

• Candid Communication & Transparency: Openly share information, admit mistakes, and maintain a solution-oriented mindset. This fosters trust and allows for quicker identification and resolution of issues.

• Innovation & Problem Solving: Focus on identifying and solving critical problems, embracing change that simplifies complexity and improves stakeholder experiences.

• Efficiency & Value Focus: Prioritize work that delivers the most value for stakeholders, with an emphasis on efficient results over rigid processes.

• Quiet Confidence & Open Humility: Maintain a tenacious pursuit of excellence while remaining approachable and respectful, inspiring others.

• Respect & Teamwork: Treat all teammates with respect, regardless of their position, fostering a supportive and collaborative environment.

• Continuous Improvement: Steadfastly work to better the company, colleagues, and oneself, demonstrating a commitment to personal and professional growth.

Collaboration Style:

• Cross-Functional Integration: Actively collaborate with design, marketing, and product teams to ensure cohesive digital strategies and seamless user experiences.

• Process Agility: While valuing efficiency, the approach is "people over process," suggesting a flexible and adaptable collaboration style that prioritizes outcomes and team well-being.

• Knowledge Sharing: Foster an environment where team members share knowledge, insights, and best practices, particularly on Webflow, WordPress, and automation techniques.

• Solution-Oriented: When challenges arise, the focus is on finding solutions collaboratively and efficiently, rather than dwelling on blame.

📝 Enhancement Note: Adoreal's values are strongly integrated into their operational philosophy. A candidate's ability to embody these values, particularly "company first," "candid communication," and "efficiency & value focus," will be critical for success and cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing a Globally-Dispersed Team: Effectively leading and motivating developers across different time zones, cultures, and work styles requires exceptional communication and management skills.

• Balancing Speed and Quality: In a fast-paced startup environment, maintaining high standards of technical execution and quality assurance while meeting aggressive deadlines can be challenging.

• Scaling Web Infrastructure: As Adoreal grows rapidly, ensuring the web infrastructure can scale efficiently and reliably will be an ongoing challenge.

• Integrating Diverse Technologies: Seamlessly integrating Webflow, WordPress, automation tools, and potentially other platforms requires a strategic approach to system architecture and data flow.

• "Practice-Facing" Communication: Translating complex technical web strategies and performance metrics into understandable terms for non-technical "practices" or clients can be demanding.

Learning & Development Opportunities:

• Advanced Webflow & CMS Architecture: Deepen expertise in complex Webflow builds, custom integrations, and advanced WordPress development.

• Marketing Automation & MarTech: Expand knowledge in marketing technology stacks, automation strategies, and their impact on business growth.

• Leadership Development: Enhance skills in managing, mentoring, and developing high-performing remote teams.

• Strategic Planning: Gain exposure to higher-level strategic decision-making regarding digital presence, product development, and operational scaling.

• Industry Expertise: Develop a deeper understanding of the elective medicine sector and its unique digital needs.

📝 Enhancement Note: The challenges presented are typical for high-growth tech companies with remote teams and complex operational needs. The growth opportunities are geared towards developing a well-rounded leader in the digital operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would define and execute a web development roadmap for a fast-growing SaaS company in the elective medicine sector, aligning with business objectives." (Focus on process, prioritization, and stakeholder alignment).

• "How do you foster a collaborative and high-performing culture within a globally-dispersed team of developers? Provide specific examples of how you've managed remote teams effectively." (Focus on leadership, communication, and team building).

• "Walk us through a complex website migration or platform implementation you managed. What were the key challenges, your approach to overcoming them, and the measurable outcomes?" (Focus on problem-solving, technical execution, and ROI).

Company & Culture Questions:

• "How do Adoreal's core values resonate with your professional approach? Provide examples of how you've demonstrated these values in previous roles." (Focus on cultural fit and alignment).

• "How do you approach balancing the need for efficient results with established processes, considering Adoreal's philosophy of 'people over process'?" (Focus on operational philosophy and adaptability).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the problem, your solution (including technical details and team involvement), and the quantifiable results.

• Highlight Automation & Migration: Dedicate specific time to showcase your strongest examples of automation implementations and complex website migrations, detailing the process and impact.

• Demonstrate Leadership: If you led a team for a project, clearly explain your role in delegation, mentorship, and ensuring project success.

• Use Visuals: Leverage screenshots, live demos (if applicable), and concise diagrams to illustrate your points effectively.

• Be Prepared for Deep Dives: Anticipate detailed questions about your technical choices, problem-solving approaches, and project management methodologies.

• Video Introduction Review: Re-watch your submitted video introduction to ensure it aligns with the professional persona you will present in interviews.

📝 Enhancement Note: The interview process will heavily scrutinize not only technical skills but also leadership, communication, and cultural fit, particularly in a remote and fast-paced environment. The portfolio is a critical tool for demonstrating these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Craft a Compelling Video Introduction: As a mandatory part of the application, create a short video (no longer than 2-3 minutes) that showcases your communication style, enthusiasm for the role, and a brief overview of why you are a strong candidate. Ensure high-quality audio and video.

• Tailor Your Resume: Highlight your experience with Webflow, WordPress, team management, automation (Zapier, Make), website migrations, and project management. Quantify achievements with specific metrics where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your work with Webflow and WordPress, including case studies on complex migrations, automation implementations, and any leadership examples. Prepare to walk through 2-3 key projects during interviews.

• Research Adoreal: Understand their mission in elective medicine, their SaaS model, and their stated company values. Prepare to articulate how your experience and approach align with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.