Web Development Manager (Marketing & Webflow) at Adoreal

📍 Job Overview

Job Title: Web Development Manager (Marketing & Webflow)

Company: Adoreal

Location: Brazil

Job Type: CONTRACTOR

Category: Marketing Operations / Web Development Management

Date Posted: 2026-06-01T21:47:46.359

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

Lead and mentor a globally dispersed team of mid- to senior-level web developers, driving technical excellence and strategic execution across all company web properties.
Oversee the web development roadmap, ensuring alignment with overarching business objectives and the company's innovative approach in elective medicine.
Manage complex website migrations and the implementation of robust automation solutions to streamline workflows and enhance operational efficiency.
Uphold and enforce web standards, best practices, and quality assurance processes, ensuring pixel-perfect precision in Webflow development and optimal site performance.
Act as a key liaison between the technical web development team and practice-facing stakeholders, translating technical strategies into understandable approaches.

📝 Enhancement Note: While the title specifies "Web Development Manager (Marketing & Webflow)," the responsibilities and required skills indicate a broader scope encompassing strategic leadership, team management, and deep technical expertise in Webflow and WordPress, with a significant focus on automation and complex migrations. The role is positioned within a fast-growing vertical SaaS company in the elective medicine sector, implying a need for scalable solutions and a data-driven approach to web operations. The "Marketing" aspect is integrated through SEO and web performance optimization, suggesting collaboration with marketing teams.

📈 Primary Responsibilities

Develop and execute a comprehensive web development roadmap that directly supports Adoreal's business objectives and growth strategy within the elective medicine sector.
Lead, manage, and mentor a globally dispersed team of web developers, fostering a collaborative and high-performance culture through effective delegation, code reviews, and regular 1:1s.
Drive technical excellence in Webflow and WordPress development, ensuring pixel-perfect precision, adherence to UX/UI best practices, and robust SEO implementation across all web properties.
Oversee and manage complex website migrations, including platform transitions, domain transfers, and content restructuring, with a focus on minimizing downtime and ensuring data integrity.
Design, build, and implement automation solutions using tools like Zapier, Make, custom scripts, and API integrations to streamline internal workflows and enhance operational efficiency.
Ensure all web properties meet high standards for performance optimization, accessibility, and responsiveness, leveraging web analytics to monitor and improve user experience.
Collaborate closely with cross-functional teams, including design, marketing, and product, to ensure cohesive project execution and alignment with overall GTM strategies.
Define and maintain web development standards, best practices, and rigorous QA processes to guarantee the quality and reliability of all deployed web assets.
Evaluate and recommend new web technologies, platforms, and tools to enhance development capabilities and maintain a competitive edge.
Act as a technical point of contact for practice-facing communications, clearly articulating web strategies and project progress to non-technical stakeholders.

📝 Enhancement Note: The responsibilities are heavily weighted towards strategic leadership, team management, and technical execution. The emphasis on "practice-facing" implies a need for strong communication and stakeholder management skills, bridging the gap between technical development and business needs within the elective medicine sector. The mention of "Automations Lead" suggests a collaborative effort in this area, requiring the manager to integrate and oversee automation initiatives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Computer Science, Web Development, or a related field is implied through the extensive experience requirements. Continuous learning and formal training in web technologies and management are highly valued.

Experience: 8+ years of progressive experience in web development, with a minimum of 4 years in a dedicated management or team leadership role, overseeing mid- to senior-level developers.

Required Skills:

Expert-level proficiency in Webflow and WordPress development, customization, and administration.
Proven experience in managing and mentoring globally-dispersed development teams across multiple time zones.
Extensive experience with complex website migrations, including platform, domain, and content restructuring.
Strong command of web design principles, UX/UI best practices, and fundamental SEO principles.
Demonstrated ability to build and implement automation workflows using tools such as Zapier, Make, custom scripts, and API integrations.
Proficiency in core web technologies: HTML, CSS, JavaScript, and responsive design frameworks.
Solid understanding of web performance optimization techniques and web analytics tools for performance monitoring.
Excellent project management skills, with a proven ability to manage multiple concurrent projects, define roadmaps, and balance priorities in a fast-paced environment.
Strong communication skills, capable of effectively engaging with both technical and non-technical stakeholders, including presenting information to external practices.

Preferred Skills:

At least 5 years of combined experience with Figma, Webflow, and WordPress, supported by a strong portfolio.
Deep understanding of UX/UI principles and a proactive approach to learning and growth in this domain.
Familiarity with automated website auditing tools and experience resolving identified SEO-related issues.
Experience managing a large volume of websites (20+) within an agency setting.
Native-level English fluency (written and verbal) is essential for communication and video introduction requirements.

📝 Enhancement Note: The "Startup & Agency Experience" and "8+ years of web development experience with 4+ years in a management role" combined with preferred agency experience of managing 20+ websites suggest a need for a candidate who can handle high volume, rapid iteration, and a degree of ambiguity often found in scaling organizations. The native-level English fluency requirement, coupled with the video introduction, highlights the importance of clear and effective communication for this role, especially in a remote, global team setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing at least 5 years of experience with Webflow, WordPress, and Figma, demonstrating expertise in building and managing complex web properties.
Projects within the portfolio should highlight successful website migrations, including platform changes, domain transfers, and significant content restructuring, detailing the challenges and solutions implemented.
Examples of implemented automation solutions (e.g., Zapier, Make, custom scripts) that streamlined workflows, improved efficiency, and demonstrated measurable ROI.
Case studies that illustrate a strong understanding of UX/UI principles, responsive design, and SEO fundamentals, showcasing how these were integrated into project execution.

Process Documentation:

Documented processes for managing web development roadmaps, including stakeholder alignment and prioritization methodologies.
Standard operating procedures for executing complex website migrations, emphasizing risk mitigation, testing protocols, and minimal downtime strategies.
Workflow designs and best practices for building and maintaining Webflow sites with pixel-perfect precision and adherence to brand guidelines.
Established QA processes and testing protocols for ensuring the quality, performance, and accessibility of all web deployments.
Methodologies for integrating and managing automation tools, documenting integration points and workflow logic for maintainability.

📝 Enhancement Note: Given the emphasis on team leadership, complex migrations, and automation, a portfolio should not only showcase finished products but also the candidate's ability to manage processes, document workflows, and demonstrate strategic thinking in operations and project management. The "practice-facing" aspect suggests portfolio pieces that show how technical solutions have been communicated and adopted by non-technical users.

💵 Compensation & Benefits

Salary Range: As this is a CONTRACTOR role with a global team, compensation will be highly competitive and commensurate with experience, skill level, and location. Based on industry benchmarks for experienced Web Development Managers with expertise in Webflow, WordPress, and team leadership in remote, high-growth SaaS environments, a range of $70,000 - $120,000 USD annually is estimated. This range can fluctuate significantly based on the specific country of employment and local market rates.

Benefits:

Equity: Employees receive equity, aligning individual success with the company's overall growth and performance.
Performance-Driven Growth: Limitless promotions and growth opportunities are tied directly to performance and dedication to company principles, offering a clear path for advancement.
Flexible Work Environment: As a fully remote position, this role offers significant flexibility in terms of work location and schedule, supporting a healthy work-life balance.
Continuous Learning: Opportunities to engage with new technologies, platforms, and industry best practices, fostering professional development.

Working Hours: The role requires a commitment of approximately 40 hours per week. While the position is remote and offers flexibility, effective management of a globally dispersed team necessitates responsiveness across different time zones and adherence to project deadlines.

📝 Enhancement Note: For a contractor role, the salary range is an estimation based on typical US-based benchmarks for similar roles and the company's remote nature. It's crucial for candidates to research local contractor rates in Brazil and consider the tax implications. The "Equity" benefit suggests that even contractors might be offered some form of long-term incentive, which is unusual and warrants clarification. The 40-hour work week is standard, but managing a global team implies flexibility is key.

🎯 Team & Company Context

🏢 Company Culture

Industry: Adoreal operates in the Vertical SaaS sector, specifically focusing on improving consumer experiences, outcomes, and predictability within elective medicine. This niche industry requires a deep understanding of specific user needs and regulatory considerations, driving innovation and disruptive technologies to enhance patient and practice experiences.

Company Size: Adoreal is a fast-growing company. While an exact employee count isn't provided, the emphasis on rapid scaling, global team management, and the offer of equity suggests a dynamic startup environment that is likely past the seed stage and moving towards significant expansion. This implies a need for adaptable processes and individuals who can thrive under growth pressures.

Founded: The company's founding date is not explicitly stated but is implied to be recent, given its "fast-growing" nature and focus on disruptive technologies. This suggests a modern, agile organizational structure.

Team Structure:

The Web Development team is described as globally-dispersed, consisting of mid- to senior-level developers, and managed by this role. This structure necessitates strong remote leadership and communication protocols.
This role will collaborate with cross-functional teams, including design, marketing, and product, indicating a matrixed or project-based working environment.

Methodology:

Innovation and Disruptive Technologies: Adoreal leverages these to transform the elective medicine industry.
Data-Driven Decision Making: Implied through the focus on web performance optimization, analytics, and efficient results.
Agile and Fast-Paced: The company culture embraces change and the ability to move quickly without sacrificing quality.
Focus on Value: "We incentivize efficient results & people over process and focus only on the work that creates the most value for our stakeholders." This highlights a results-oriented, lean approach to operations.

Company Website: https://adoreal.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's industry (elective medicine SaaS) is a key differentiator. Operations professionals will need to understand the unique challenges and opportunities within this sector, such as patient data sensitivity, compliance, and the need for user-friendly, trust-building digital experiences. The company's core principles heavily influence its operational methodology, emphasizing efficiency, value creation, and a people-centric yet results-driven approach.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Management position within the web development and operations function. It requires not only deep technical expertise but also significant leadership and strategic planning capabilities. The "Manager" title, coupled with the responsibility for a globally dispersed team and driving web strategy, places it at a mid-to-senior leadership level within a growing organization.

Reporting Structure: The prompt does not explicitly state who this role reports to. However, given the strategic nature of the responsibilities (defining roadmaps, evaluating technologies), it is likely reporting to a Director or VP of Engineering, CTO, or potentially a Head of Product/Technology within Adoreal. The role is also expected to communicate status updates to "leadership and stakeholders."

Operations Impact: The Web Development Manager will have a direct and significant impact on Adoreal's revenue and business decisions by:

Ensuring web properties are optimized for lead generation, user engagement, and conversion, directly supporting marketing and sales efforts.
Driving efficiency through automation, freeing up resources and reducing operational costs.
Maintaining a high-quality, scalable web infrastructure that supports business growth and customer satisfaction.

Growth Opportunities:

Leadership Expansion: Potential to grow into a Director-level role, overseeing larger teams or multiple technology functions as the company scales.
Strategic Influence: Opportunity to shape Adoreal's entire web presence and technology stack, influencing product development and GTM strategies.
Specialization: Deepen expertise in vertical SaaS, elective medicine technology, and advanced web automation.
Mentorship: Develop strong leadership and coaching skills by guiding a diverse team of developers.
Equity Growth: As a contractor with equity, there's potential for significant financial upside tied to the company's success.

📝 Enhancement Note: The "contractor" status with "equity" is an interesting combination. Typically, equity is reserved for full-time employees. This suggests either a unique contractor agreement or a pathway to full-time employment with equity. The growth opportunities are significant in a fast-growing SaaS company, especially in a niche like elective medicine. Candidates should inquire about the long-term vision for this role and potential conversion to full-time employment.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office for daily work. Adoreal supports a globally dispersed team, emphasizing asynchronous communication and digital collaboration tools.

Office Location(s): While the role is remote and specifically targets candidates in Brazil, the company supports US clients, and the team is global. There's a note about being "Local to the Chicagoland area or proximate with the ability to travel for in-person workshops," which seems to contradict the primary "Brazil" location for the candidate. This might refer to a specific need for the manager to occasionally travel for workshops, or it could be an artifact from a previous job posting. For candidates based in Brazil, the expectation is remote work.

Workspace Context:

Digital Collaboration Hub: The primary workspace will be digital, relying on platforms like Slack, Zoom, project management tools, and code repositories for communication and collaboration.
Autonomy and Self-Management: Remote work requires a high degree of self-discipline, time management, and proactive communication.
Global Team Interaction: Opportunities to collaborate with and learn from a diverse, international team of developers and other professionals.
Technology Focus: Access to modern web development tools and technologies, with potential for evaluating and implementing new systems.

Work Schedule: The role is expected to be around 40 hours per week. While flexible, the need to manage a global team and support US clients implies that some overlap or responsiveness during US business hours may be necessary. The company values "punctuality," suggesting a need for reliable availability during agreed-upon working hours.

📝 Enhancement Note: The mention of "Local to the Chicagoland area or proximate with the ability to travel for in-person workshops" is confusing given the primary location specified as Brazil. Candidates from Brazil should clarify if any travel to the US is expected and what the frequency and purpose of such travel would be. The remote nature means strong digital collaboration skills and self-management are paramount.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a review of applications, resumes, portfolios, and the mandatory video introduction to assess communication style and English fluency.
Technical Assessment: May involve a technical interview or a practical exercise focused on Webflow/WordPress development, migration strategies, or automation concepts.
Management & Strategy Interview: A discussion focused on leadership experience, team management (especially remote teams), strategic planning, and problem-solving approaches in a fast-paced environment. This is where your portfolio will be heavily referenced.
Cross-Functional / Stakeholder Interview: An opportunity to demonstrate your ability to communicate technical concepts to non-technical stakeholders and collaborate with other departments (e.g., marketing, product).
Final Interview: Likely with senior leadership to assess cultural fit, alignment with company values, and overall strategic vision.

Portfolio Review Tips:

Highlight Management & Strategy: Showcase projects where you led teams, defined roadmaps, or implemented significant process improvements, not just individual contributions.
Detail Migration Complexity: For website migration projects, clearly outline the scope, challenges (e.g., data loss prevention, downtime minimization), your specific role, and the successful outcomes.
Quantify Automation Impact: For automation projects, provide specific metrics on time saved, efficiency gained, or cost reduction achieved. Use case studies to illustrate the problem, solution, and results.
Demonstrate Webflow/WordPress Mastery: Include examples of complex builds, custom functionality, and responsive designs that highlight your technical depth.
UX/UI & SEO Integration: Clearly explain how UX/UI principles and SEO best practices were incorporated into your designs and development processes.
Prepare to Discuss: Be ready to walk through your portfolio items, explaining decisions, challenges, and lessons learned.

Challenge Preparation:

Scenario-Based Questions: Be prepared for questions like, "How would you manage a conflict within a remote development team?" or "Outline your strategy for migrating a large, complex website with minimal downtime."
Process Improvement Focus: Adoreal values efficiency; be ready to discuss how you've identified inefficiencies and implemented solutions to optimize workflows or web infrastructure.
Company Values Alignment: Understand Adoreal's core principles and be ready to articulate how your work style and philosophy align with them (e.g., candor, innovation, value creation).
Remote Team Management: Prepare examples of how you've successfully led, motivated, and managed remote developers across different time zones.

📝 Enhancement Note: The mandatory video introduction and emphasis on native-level English fluency are critical. Candidates should ensure their video is professional, clear, and demonstrates strong communication skills. The portfolio should be curated to directly address the "managerial," "strategic," and "automation" aspects of the role, not just individual technical contributions.

🛠 Tools & Technology Stack

Primary Tools:

Webflow: Core platform for website development and content management. Expert-level proficiency required.
WordPress: Another primary platform for website development and administration. Expert-level proficiency required.
Figma: Essential for UX/UI design collaboration and prototyping. Strong familiarity required.
HTML, CSS, JavaScript: Foundational languages for web development and customization. Proficiency is a must.

Analytics & Reporting:

Web Analytics Tools: Proficiency in tools like Google Analytics or similar platforms for monitoring site performance, user behavior, and conversion tracking.
Web Performance Tools: Experience with tools for diagnosing and optimizing site speed and performance (e.g., Lighthouse, GTmetrix).

CRM & Automation:

Zapier / Make: Key platforms for building and managing automation workflows. Proven ability to implement these is crucial.
API Integrations: Experience connecting different software systems via APIs to automate data flow and processes.
Custom Scripts: Ability to develop custom scripts for automation or specific development tasks.

Project Management & Collaboration:

Project Management Software: Experience with tools like Asana, Trello, Jira, or similar for task management, roadmap planning, and progress tracking.
Communication Platforms: Proficiency in tools like Slack, Zoom, and email for team communication and stakeholder engagement.

📝 Enhancement Note: The core technology stack is clearly defined as Webflow and WordPress, with a strong emphasis on automation tools (Zapier, Make) and foundational web technologies. The role requires not just using these tools but also understanding how to integrate them for efficiency and how to manage the associated processes. Experience with API integrations is also a significant requirement for building robust automation.

👥 Team Culture & Values

Operations Values:

Company-First Mentality: A commitment to prioritizing the success of Adoreal above individual ego or preferences, demonstrated through collaborative problem-solving and a focus on collective achievement.
Candid Communication & Accountability: Openly sharing information, admitting mistakes freely, and maintaining a solution-oriented mindset. This fosters transparency and trust within the team.
Innovation & Simplification: A drive to identify and solve the right problems by minimizing complexity and improving processes for stakeholders. This requires a proactive and analytical approach to operations.
Efficiency & Value Creation: A focus on incentivizing efficient results and prioritizing work that delivers the most value, encouraging lean operations and strategic resource allocation.
Quiet Confidence & Open Humility: A balance of tenacious performance with a humble attitude, inspiring others through a pursuit of excellence.
Respect & Inclusivity: Treating all teammates with respect, regardless of level, fostering a supportive and collaborative team environment where diverse perspectives are valued.

Collaboration Style:

Cross-Functional Integration: The role requires seamless collaboration with design, marketing, and product teams, necessitating clear communication and shared project ownership.
Process Review & Feedback: An environment where processes are regularly reviewed, and candid feedback is exchanged to drive continuous improvement.
Knowledge Sharing: Encouraging a culture of sharing expertise and best practices, particularly within the globally dispersed development team.
Solution-Oriented: A collective approach to problem-solving, focusing on finding effective and efficient solutions rather than dwelling on issues.

📝 Enhancement Note: Adoreal's values are deeply ingrained and reflective of a high-performance startup culture. Operations professionals will need to demonstrate not only technical competence but also a strong alignment with these principles, particularly regarding candor, efficiency, and a company-first mindset. The emphasis on "people over process" suggests a need for adaptable, results-driven individuals who can navigate complex situations with agility.

⚡ Challenges & Growth Opportunities

Challenges:

Managing Global Remote Teams: Effectively leading, motivating, and coordinating a dispersed team across different time zones and cultural backgrounds requires advanced communication and leadership skills.
Scaling Web Infrastructure: As a fast-growing SaaS company, ensuring the web infrastructure can scale rapidly to meet increasing user demands and business expansion will be a constant challenge.
Balancing Speed and Quality: The need to "move quickly without sacrificing quality" in a startup environment presents a continuous balancing act in development and project management.
Integrating Automation Seamlessly: Working in tandem with an Automations Lead to create effective automations requires strong technical understanding, clear communication, and strategic alignment to avoid redundant efforts or conflicts.
Navigating Industry Nuances: Understanding and adapting to the specific requirements and sensitivities of the elective medicine sector, including patient experience and trust-building.

Learning & Development Opportunities:

Advanced Web Platform Expertise: Deepen mastery of Webflow and WordPress through complex projects and potential certifications.
Automation Strategy & Implementation: Gain significant experience in designing and deploying sophisticated automation solutions across various business functions.
Remote Leadership Development: Hone skills in managing international teams, asynchronous communication, and fostering a cohesive remote work culture.
Vertical SaaS & Niche Industry Insights: Develop specialized knowledge in the elective medicine SaaS market, understanding its unique operational and technological demands.
Strategic Impact & Equity Growth: Contribute to high-level strategic decisions and benefit from the potential financial upside of company equity as Adoreal grows.

📝 Enhancement Note: The challenges presented are typical for a rapidly scaling tech company, especially in a remote and globally distributed setting. The growth opportunities are significant, offering a chance to shape a critical function and gain valuable experience in a growing niche market, with the added benefit of equity. Candidates should be prepared to discuss how they would approach these specific challenges.

💡 Interview Preparation

Strategy Questions:

"Describe your approach to defining a web development roadmap for a growing SaaS company in the elective medicine space." (Focus on aligning with business goals, stakeholder input, and prioritization.)
"How would you manage and motivate a globally dispersed team of Webflow and WordPress developers, ensuring consistent quality and timely delivery?" (Highlight strategies for communication, code reviews, performance management, and team building in a remote setting.)
"Walk me through a complex website migration project you've managed. What were the key challenges, your strategy for mitigation, and the ultimate outcome?" (Emphasize your process, problem-solving skills, and ability to minimize disruption.)

Company & Culture Questions:

"How do Adoreal's core principles (e.g., candor, innovation, value creation) align with your personal work philosophy and management style?" (Be ready to connect your experiences to their stated values.)
"What are your thoughts on 'people over process' and how would you balance that with the need for robust web development standards and QA?" (Demonstrate an understanding of their philosophy and how to apply it pragmatically.)

Portfolio Presentation Strategy:

Structure for Impact: Organize your portfolio by key competencies (e.g., Leadership, Webflow/WordPress Expertise, Migrations, Automation, UX/UI, SEO).
Tell a Story: For each project, clearly articulate the problem, your solution, your specific role (especially leadership aspects), the technology used, and the measurable results. Quantify impact whenever possible.
Highlight Management: For relevant projects, explain how you led teams, delegated tasks, conducted reviews, and managed timelines.
Demonstrate Process: Be prepared to discuss the processes you followed, including QA, planning, and stakeholder communication.
Technical Depth: Be ready to answer technical questions about your Webflow/WordPress builds, migration strategies, and automation implementations.

📝 Enhancement Note: The interview process will heavily scrutinize leadership capabilities, technical depth in Webflow/WordPress, and experience with complex operations like migrations and automation. The emphasis on company values and remote team management means candidates should prepare specific examples that demonstrate their alignment and proficiency in these areas.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided Workable link, ensuring all required fields are completed accurately.
Curate Your Portfolio: Select 2-3 key projects that best demonstrate your experience in Webflow/WordPress development, team management (especially remote), complex website migrations, and automation implementation. Quantify achievements and highlight your strategic contributions.
Record Your Video Introduction: Prepare and record a short video (as required) in English that showcases your communication style, professionalism, and enthusiasm for the role. Ensure clear audio and video quality.
Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Webflow," "WordPress," "Team Management," "Website Migration," "Automation," "SaaS," and "Remote Leadership." Emphasize quantifiable achievements and years of experience in management.
Prepare for the Interview: Research Adoreal's mission, values, and the elective medicine industry. Practice articulating your experience in relation to the company's principles and be ready to discuss your portfolio items in detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Web Development Manager (Marketing & Webflow)